Innovation...

...Carves its own path and redefines the existing landscape

• Can consumers use the product?

• Do consumers ‘give up’, putting the product

back?

• Is the pack intuitive?

• Have the pack ergonomics improved?

• Have functional changes been made?

• What challenges do consumers face at shelf?

• Do consumers interact with the product at shelf?

• Do the pack’s affordances communicate with the

consumer?

Technical Insight

• What is the level of Purchase Intent?

• How well does the product Stand Out?

• Does the product fit the brand?

• Does the product fit the concept?

• What does the packaging cue?

• Do the graphics appeal to consumers?

• How easy is the product to find?

• How motivating is the on pack communication?

• How can Stand Out be improved?

At Shelf Impact