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Sahana .V. S1PT10 MBA37

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Profile Of Mudra Communications Ltd:

Headquarters Mumbai

Industry Marketing and Advertising

Ownership Private

Status Operating

Founded 1980

New president(North & East) Sanjay Sharma

Company size 501-1000 employees

Web site www.Mudra .com

The group utilizes its deep understanding of consumers brands and

media to deliver creative business solution.

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OVERVIEW:

Mr. A. G. Krishnamurthy founded Mudra communication on 25th March 1980.

Mr. Krishnamurthy started Mudra with one brand Vimal . Today Mudra has 125

client .

They were a small agency, located away in Ahmadabad with one clear goal, to bea top 5 agency .

Within 9 years from then they are the 3rd largest Indian advertising agency.

Its turn over is 1,500 crores last year and is expected to increase by 35%.

In the present year Mudra is poised to exceed a turnover in excess of 15 billion

and it continues to maintain its aggressive growth rate. It handles over 125 client nationally through its 4 independent units they are;

1 . Mudra Mumbai

2. Mudra South (including Bangalore, Chennai, Cochin)

3. Mudra North Ahmadabad

4 . Mudra North and East (including Delhi and Kolkata)

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Clients Of Mudra:

http://www.mudra.com/links_mudragroupclients.action?menuid=155http://www.mudra.com/links_mudragroupclients.action?menuid=155http://www.mudra.com/links_mudragroupclients.action?menuid=155http://www.mudra.com/links_mudragroupclients.action?menuid=155http://www.mudra.com/links_mudragroupclients.action?menuid=155http://www.mudra.com/links_mudragroupclients.action?menuid=155http://www.mudra.com/links_mudragroupclients.action?menuid=155http://www.mudra.com/links_mudragroupclients.action?menuid=155http://www.mudra.com/links_mudragroupclients.action?menuid=155http://www.mudra.com/links_mudragroupclients.action?menuid=155http://www.mudra.com/links_mudragroupclients.action?menuid=155http://www.mudra.com/links_mudragroupclients.action?menuid=155http://www.mudra.com/links_mudragroupclients.action?menuid=155http://www.mudra.com/links_mudragroupclients.action?menuid=155http://www.mudra.com/links_mudragroupclients.action?menuid=155http://www.mudra.com/links_mudragroupclients.action?menuid=155http://www.mudra.com/links_mudragroupclients.action?menuid=155http://www.mudra.com/links_mudragroupclients.action?menuid=155http://www.mudra.com/links_mudragroupclients.action?menuid=155http://www.mudra.com/links_mudragroupclients.action?menuid=155http://www.mudra.com/links_mudragroupclients.action?menuid=155http://www.mudra.com/links_mudragroupclients.action?menuid=155http://www.mudra.com/links_mudragroupclients.action?menuid=155http://www.mudra.com/links_mudragroupclients.action?menuid=155http://www.mudra.com/links_mudragroupclients.action?menuid=155http://www.mudra.com/links_mudragroupclients.action?menuid=155http://www.mudra.com/links_mudragroupclients.action?menuid=155http://www.mudra.com/links_mudragroupclients.action?menuid=155http://www.mudra.com/links_mudragroupclients.action?menuid=155http://www.mudra.com/links_mudragroupclients.action?menuid=155http://www.mudra.com/links_mudragroupclients.action?menuid=155http://www.mudra.com/links_mudragroupclients.action?menuid=155http://www.mudra.com/links_mudragroupclients.action?menuid=155http://www.mudra.com/links_mudragroupclients.action?menuid=155http://www.mudra.com/links_mudragroupclients.action?menuid=155http://www.mudra.com/links_mudragroupclients.action?menuid=155http://www.mudra.com/links_mudragroupclients.action?menuid=155http://www.mudra.com/links_mudragroupclients.action?menuid=155http://www.mudra.com/links_mudragroupclients.action?menuid=155http://www.mudra.com/links_mudragroupclients.action?menuid=155

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Services offered by agency :

Total Advertising Services

Marketing Services

E-Solution Services

Content Business

Integrated Media Services

Sales Promotion

Event Marketing

Integrated Branding Services

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Achievements of the Mudra

communication ltd:

Mudra pioneered double spread colors ads It was Mudra that first sponsored commercial telecast

of a major sporting event with the India and west

Indies series of 1983

It was Mudra that first branded a public issue RelianceKhazana

It was Mudra that made Indias first telefilm Janam

It was Mudra that gave Doordarshan Rajani .The serial

that heralded a new consumer awareness in India It was Mudra that gave India its first academy for

advertising .The Mudra Institute of Communication

(MICA)

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Scope of Advertising Industry in India: India has a rich pool of strategic planning, creative and

media services personnel: Indeed, Indian advertising

industry has been exporting senior-level talent to manycountries, particularly to the Gulf, South-East Asia,China, the UK and the US. Indian talent is recognisedand respected in global agency networks.

No other country has access to so many trained

management graduates who can provide strategic inputsfor brand and media planning.

Indians are multicultural: we learn at least two languagesand that gives us a head start in understanding culturaldiversity.

Most of the top 20 agencies in India have a globalpartner or owner, which should provide an immediatelink to global markets.

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Major Players Of Advertising Industry in

India

Ogilvy and Mather Limited

Mudra communications Pvt. Ltd

Lintas India Pvt. Ltd:-

JWT (Hindustan Thompson

Associates Pvt. Ltd) FCB-Ulka advertising pvt. Ltd

Rediffusion DY&R Pvt Ltd

McCann-Ericsson India Ltd

RK Swamy BBDO Pvt Ltd

Leo Burnett

Grey worldwide (India) Pvt Ltd

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Competitors for Mudra communications

in India:

Agency Place

Adbur Pvt Ltd Ghaziabad

Akshara Advertising New Delhi

Ambience DArcy Mumbai

Chaitra Leo BurnettPvt Ltd Mumbai

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Pricing Strategies :

Fixed-Fee Pricing

Value Based Pricing

Hourly or Daily Fees

Special Event Pricing Retainer Fees

Cost-Plus Pricing

Prestige Pricing

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Pricing Strategy of Mudra

Communications: Product Bundle Pricing

Special Event Pricing

Prestige Pricing

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Weakness Of Pricing Strategies:

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