8/8/2019 BMC Non-profit Poster ART

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What are the most important costs inherent in our business model?Which Key Resources are most expensive?

Which Key Activities are most expensive?

 Revenue Streams

Through which Channels do our Customer Segmentswant to be reached?How are we reaching them now?How are our Channels integrated?Which ones work best?Which ones are most cost-efficient?How are we integrating them with customer routines?

For what value are our customers really willing to pay?For what do they currently pay?

How are they currently paying?How would they prefer to pay?How much does each Revenue Stream contribute to overall revenues? 

Channels

Customer Relationships Customer Segments

channel phases:

 1.AwarenessHowdoweraiseawarenessabout ourcompany’sproductsand services?

 2.EvaluationHowdowehelp customersevaluateourorganization’sValueProposition?

 3.PurchaseHowdoweallowcustomerstopurchasespecifc productsand services?

4.DeliveryHowdowedelivera ValueProposition tocustomers?

5.AtersalesHowdoweprovidepost-purchasecustomersupport?

 MassMarket NicheMarketSegmented Diversifed Multi-sided Platorm

examples

 Personalassistance Dedicated PersonalAssistanceSel-Service Automated ServicesCommunitiesCo-creation

For whom are we creating value?Who are our most important c ustomers?

What type of relationship does each of our CustomerSegments expect us to establish and maintain with them?Which ones have we established?How are they integrated with the rest of our business model?How costly are they?

Value Propositions Key Activities Key Partners

 Key Resources

Cost Structure

What value do we deliver to the customer?Which one of our customer’s problems are we helping to solve?What bundles of products and services are we offering to each Customer Segment?Which customer needs are we satisfying?

What Key Activities do our Value Propositions require?Our Distribution Channels?Customer Relationships?Revenue streams?

Who are our Key Partners?Who are our key suppliers?Which Key Resources are we acquiring from partners?Which Key Activities do partners perform?

What Key Resources do our Value Propositions require?Our Distribution Channels? Customer Relationships?Revenue Streams?

characteristics

 Newness PerormanceCustomization“GettingtheJob Done” Design Brand/Status PriceCost Reduction

 RiskReduction AccessibilityConvenience/Usability

categories

 Production ProblemSolving  Platorm/Network

types o resources

 Physical Intellectual(brand patents,copyrights,data) Human Financial

motivations orpartnersh ips:

Optimization and economy Reduction o riskand uncertainty Acquisition o particularresourcesand activities

is yourbusiness more:

Cost Driven (leanest cost structure,lowpricevalueproposition,maximumautomation, extensiveoutsourcing)ValueDriven (ocused on valuecreation,premiumvalue proposition)

sample characteristics:

 Fixed Costs(salaries,rents,utilities)Variablecosts Economieso scale Economieso scope

www.businessmodelgeneration.com

The Business Model CanvasOn:

Iteration:

 Designed by: Designed for:Day Month

No.

types:

 Asset saleUsageeeSubscription Fees Lending/Renting/Leasing  Licensing  Brokerageees Advertising 

fxed pricing

 List Price Product eaturedependentCustomersegment dependentVolumedependent

dynamic pricing

 Negotiation(bargaining)Yield Management Real-time-Market

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Key Partners[people who do things thatwe don’tdo ourselves]

Key Activities

Key Resources Channels

Value-streams: returnsValue-streams: outlay and costs

Value Proposition Relations Co-creators

Who are our Key Partners?Who are our Key Suppliers?Which Key Resources are we acquiring from partners?Which Key Activities do partners perform?motivationsforpartnerships:

 Addressingother needs in the enterpriseFundraising

 Acquisition ofparticular resources and activities

[in this context,Co-creators are often also Partners, and vice versa]

What Key Activities do our Value Propositions require?Our Channels?Co-creator Relationships?Value-streams?categories

Events/actions/campaignsDirectengagementwith co-creatorsLegalaction (includingengagementin reframingoflaw)Research/training

What Key Resources do our Value Propositions require?Our Channels?Co-creator Relationships?Value-streams?typesofresources

Physical 

InformationHumanFinancial Brand Trust 

Through which Channels can our Co-creators be reached,or want   to be reached?How are we reaching them now?How are our Channels integrated?Which Channels work best?

Which Channels are most cost-efcient and/or value-effective?How are we integrating each Channel with the processes andpractices of our Co-creators?channel phases:

1. AwarenessHow dowe raise awareness aboutour organisation, its aims and its services? 

 2. EvaluationHow dowe help Co-creators evaluate our impact? 

3. Support How dowe allow Co-creators todonate or purchase specic products and services? 

4. DeliveryHow dowe deliver aValue Proposition toCo-creators? 

5. OngoingrelationshipHow dowe provide ongoingsupport? 

In what ways will our Co-creators return value? – in what forms of value?For what do they currently contribute?How are they currently contributing?How would they prefer to contribute?How much does each Value-stream contribute to overall success of the enterprise?types:

Supporter donationsCampaign impact Changed behaviour 

 Media coverage

What are the most important costs inherent in our engagement model? – in terms of what values?Which Key Resources are most expensive? – in terms of what values?Which Key Activities are most expensive? – in terms of what values?sample characteristics:

Fixedcosts (salaries, rents, utilities)Variable costsEconomies ofscaleEconomies ofscope

 Activities thatplace values atrisk (e.g. confrontations thatmayturn violent, wastefulness, relations thatmay become needlesslyconfrontational)

What value do we deliver to Co-creators?Which one of our Co-creators’ problems are we helping to solve?What services (or,in some cases,products) are we offering to each Co-creator segment?Which Co-creator needs are we satisfying?examples

Respectful/non-violentchallengePracticalassistance towards ‘protectingandsustaininga green and peacefulworld’

What type of relationship do each of our Co-creators expect usto establish and maintain with them?Which relationships have we established?How are they integrated with the rest of our engagement model?How costly are they? (in terms of which values?)examples

DirectactionSelf-servicePersonalinteractionCommunities

For whom are we creating value?Who are our most important Co-creators?‘challenge’(‘toughlove’) examples

Businesses/corporationsGovernmentsGeneralpublic 

‘allies’examples

Other activists/NGOsSupporters/fundraisers(alsopurchasers ofGreen products)

The Non-proft  Business Model Canvas

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