TRNG I HC NGOI THNG-C S II TI TP. H CH MINH

B MN NGHIP V

T MN HC: KINH DOANH QUC T

MN HC: MARKETING QUC T

B CU HI THI VN P (cc cu hi chnh) MN MARKETING QUC T

1. Trnh by nh ngha Marketing ca Philip Kotler? Mc tiu c bn ca

Marketing?

2. Nu mt nh ngha marketing ca AMA v phn tch nh ngha ny trong bi

cnh kinh doanh hin nay.

3. Trnh by v phn tch bn cht v chc nng ca Marketing?

4. Trnh by thp nhu cu ca Maslow?

5. Phn bit nhu cu, c mun v lng cu. Cho v d?

6. Trao i l g? Cc iu kin ca trao i ?

7. Phn bit marketing hin i v marketing truyn thng.

8. Quan im hon thin sn xut? Cho v d.

9. Quan im hon thin sn phm? Cho v d

10. Quan im bn hng? Cho v d

11. Quan im marketing? Cho v d

12. Quan im Marketing mang tnh o c x hi l g? Cho v d.

13. So snh quan im marketing v quan im bn hng. Cho v d minh ha

phn bit.

14. Phn bit quan im Marketing v quan im Marketing mang tnh o c x

hi. Cho v d minh ha phn bit.

15. Marketing quc t l g? Trnh by nhng nt c th ca Marketing quc t?

16. Marketing-Mix l g? Ly v d.

17. Phn tch cc yu t ca m hnh Marketing-Mix 7P?

18. Mi trng vi m l g? Lit k cc yu t thuc mi trng vi m?

19. Phn tch cc yu t thuc lc lng bn trong ca cng ty i vi hot ng

marketing quc t.

20. Phn tch vai tr ca nh cung ng i vi doanh nghip. Cho v d.

21. Phn tch vai tr ca cc trung gian marketing i vi doanh nghip. Cho v

d.

22. Lit k cc loi cng chng ca doanh nghip? Trnh by vai tr ca 1 loi

cng chng. Cho v d.

23. Mi trng v m l g? Lit k cc yu t thuc mi trng v m?

24. La chn 1 yu t thuc mi trng v m v phn tch nh hng ca n n

hot ng kinh doanh quc t ca cc doanh nghip Vit Nam hin nay?

(Ging vin c th ch 1 yu t v m bt k).

25. Lit k cc cng c nghin cu mi trng Marketing QT?

26. Phn tch cch s dng m hnh SWOT?

27. Phn tch m hnh 5 p lc cnh tranh ca Michael Porter?

28. Hy nu cc yu t nh hng n hnh vi ca khch hng c nhn khi mua

hng?

29. Trnh by quy trnh ra quyt nh mua hng ca c nhn?

30. Hy nu cc ngun thng tin khch hng c nhn tm kim khi mua hng?

Ngi lm Marketing c th tc ng c g vo cc ngun thng tin ny?

31. Hy nu cc yu t nh hng n hnh vi ca t chc khi mua hng?

32. Trnh by quy trnh mua hng ca t chc?

33. So snh hnh vi mua hng ca khch hng c nhn v khch hng t chc?

34. Thng tin s cp v thng tin th cp l g? Cch thc thu thp thng tin s

cp?

35. Thng tin s cp v thng tin th cp l g? Cch thc thu thp thng tin th

cp?

36. Trnh by quy trnh nghin cu th trng theo Philip Kotler? Trong quy trnh

ny, bc no l quan trng nht? Ti sao?

37. Trnh by quy trnh xy dng bng kho st? Cc lu i vi vic thit k

bng kho st?

38. Trnh by 2 m hnh la chn SBU? u v nhc im ca mi m hnh?

39. Trnh by cc bc xy dng ma trn GE?

40. Phn on th trng l g? Cho v d. Trnh by vai tr ca phn on th

trng?

41. Trnh by cc tiu thc phn on th trng i vi hng tiu dng. Cho v d

cho 1 tiu thc?

42. Trnh by cc tiu thc phn on th trng i vi hng cng nghip. Cho v

d cho 1 tiu thc?

43. Th trng mc tiu l g? Cc yu cu i vi th trng mc tiu?

44. Trnh by cc phng n la chn th trng mc tiu. Cho v d.

45. nh v l g? Cho v d?

46. Ph nh v l g? Cho v d?

47. Ti nh v l g? Cho v d?

48. Trnh by cc phng thc thm nhp th trng th gii? So snh 2 phng

thc cp giy php v nhng quyn thng mi?

49. Trnh by u v nhc im ca cc phng thc thm nhp th trng th

gii?

50. Sn phm l g? Trnh by cc cp cu thnh sn phm? Ly v d phn

tch cc cp ny.

51. Phn bit chin lc tiu chun ha v thch nghi ha sn phm XK? Ti sao

phi thch nghi ha sn phm XK?

52. Phn bit chin lc tiu chun ha v thch nghi ha sn phm XK? Li ch

ca vic tiu chun ha sn phm xut khu?

53. Trnh by chin lc thch nghi ha sn phm XK? Cc hnh thc thch nghi

ha sn phm XK? Cho v d?

54. Phn bit nhn hiu v thng hiu?

55. Trnh by khi nim nhn hiu v cc b phn cu thnh nhn hiu? Yu cu

lm nhn hiu quc t?

56. Nu cc mc ch bo v nhn hiu? Cho v d v mt tranh chp nhn hiu

quc t?

57. Bao b l g? Trnh by cc chc nng ca bao b.

58. ngha ca chnh sch gi? Cc yu t nh hng n vic nh gi?

59. Cc chin lc gi trong giai on thm nhp?

60. Gi ht vng l g? iu kin p dng gi ht vng? Cho v d

61. Gi tn cng l g? iu kin p dng gi tn cng? Cho v d

62. Cc tiu ch nh gi phn bit v iu kin p dng? Cho v d vi 1 tiu ch

nh gi phn bit.

63. Trnh by cc chin lc gi thay i thch nghi vi s thay i t mi

trng kinh doanh? Ly v d v phn tch?

64. Tm quan trng ca chin lc phn phi trong marketing-mix.

65. Trnh by c im v iu kin p dng ca chin lc phn phi c quyn?

66. Trnh by c im v iu kin p dng ca chin lc phn phi chn lc?

67. Trnh by c im v iu kin p dng ca chin lc phn phi tp trung?

68. Cc cn c tuyn chn knh phn phi quc t?

69. Trnh by s thay i ca chnh sch phn phi ti cc doanh nghip TMT v

thng mi di ng?

70. Mc ch v yu cu ca chnh sch xc tin?

71. Trnh by cc bc pht trin mt chng trnh truyn thng hiu qu

72. Hy nu tn cc cng c xc tin kinh doanh?

73. So snh chin lc ko v chin lc y? Cho v d?

74. PR l g? Lit k cc vai tr ca PR? Cc cng c thc hin PR trong

marketing quc t?

75. Phn bit PR v qung co? Cho v d.

76. Marketing trc tip l s kt hp nhng cng c xc tin no? Cho v d minh

ha?

77. Tm quan trng ca xy dng hnh nh quc gia trong marketing quc t?

78. Nguyn tc x l khng hong truyn thng? Cho v d?

Lu : Ngoi cc cu hi chnh trong B ny, GV hi thi c th hi thm

bt k cc cu hi ph lin quan n cc ch c GV trnh by, phn

tch v cho tho lun ti lp hoc nghin cu thm ti nh.