Book of Abstracts_2012 Bor

UNIVERZITET U BEOGRADU TEHNIČKI FAKULTET U BORU

ODSEK ZA MENADŽMENT

MAJSKA KONFERENCIJA O

STRATEGIJSKOM MENADŽMENTU

STUDENTSKI SIMPOZIJUM O STRATEGIJSKOM MENADŽMENTU

ZBORNIK IZVODA RADOVA

Hotel “ALBO” – Bor

25-27. maj 2012.

Majska konferencija o strategijskom menadžmentu, 25 - 27 maj 2012, Bor, Srbija

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MAJSKA KONFERENCIJA O

STRATEGIJSKOM MENADŽMENTU


Z B O R N I K

I Z V O D A R A D O V A

Bor, 25-27. maj 2012. godine


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Naučni odbor - Scientific Board (SB) Konferencije: Prof. dr Živan Živković, University in Belgrade, Technical faculty in Bor, President of the SB. Prof. dr Aljaž Ule, University of Amsterdam, Faculty of Economics and Business, CREED - Center for Research in Experimental Economics and political Decision-making, The Netherlands, vice-president of the SB . Članovi SB-a: Prof. dr Darko Petkovic, University of Zenica, Bosnia and Herzegovina Prof. dr Peter Schulte, Institute for European Affairs, Germany Prof. dr Michael Graef, University of Applied Sciences Worms, Germany Prof. dr Jaka Vadnjal, GEA College Ljubljana, Slovenia Prof. dr Petar Jovanović, Faculty of the organizational sciencies (FON); Belgrade Prof. dr Dragana Živković, University of Belgrade, Technical faculty in Bor Prof. dr Geert Duysters, ECIS (Eindhoven Centre for Innovation Studies), Eindhoven University of Technology, Eindhoven, The Netherlands Prof. dr Michale. D. Mumford, The University of Oklahoma, USA Prof. dr John. A. Parnell, School of Business, University of North Carolina-Pembroke, Pembroke, USA Prof. dr Antonio Strati, Dipartimento di Sociologia e Ricerca Sociale, Universities of Trento and Siena, Italy Prof. dr Milorad Banjanin, Faculty of technical sciencies, Novi Sad Doc. dr Aca Jovanović, University of Belgrade, Technical faculty in Bor


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Prof. dr Rajesh Piplani, Center for Supply Chain Management, Nanyang Technological University, Singapore Prof. dr Musin Halis, University of Sakarya, Business and Administration Faculty, Serdivan, Turkey Prof. dr Rekha Prasad, Faculty of Management Studies, Banaras Hindu University, India Prof. dr Ofer Zwikael, School of Management, Marketing and International Business ANU College of Business and Economics The Australian National University, Australia dr inż. Renata Stasiak-Betlejewska, Institute of Production Engineering, Faculty of Management, The Czestochowa University of Technology Poland

Organizacioni odbor konferencije MKSM2011: Prof. dr Ivan Mihajlović, predsednik Organizacionog odbora Doc . dr. Ivan Jovanović, zamenik predsednika Organizacionog odbora Doc . dr. Đorđe Nikolić, zamenik predsednika Organizacionog odbora MSc. Milijić Nenad, PhD student, zamenik predsednika Organizacionog odbora Organizacioni odbor studenata: MSc. Predrag Đorđević, PhD student, Predsednika Organizacionog odbora studenata Mr Tamara Rajić, PhD student, zamenik predsednika Organizacionog odbora studenata MSc. Marija Savić, PhD student, zamenik predsednika Organizacionog odbora studenata.


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Zbornik izvoda radova 8. Majske konferencije o strategijskom menadžmentu – MKSM2012 Izdavač: Univerzitet u Beogradu, Tehnički fakultet u Boru, Odsek za menadžment Za izdavača: Prof. dr Milan Antonijević, dekan Tehničkog fakulteta u Boru Glavni urednik: Prof. dr Živan Živković, Tehnički fakultet u Boru Tehnički urednik: Prof. dr Ivan Mihajlović, Tehnički fakultet u Boru ISBN: 978-86-80987-96-5 Štampano u 300 primeraka Bor – Maj 2012.


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MAJSKA KONFERENCIJA O STRATEGIJSKOM MENADŽMENTU


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Plenary lectures:

STRATEGIC PROCESS MANAGEMENT: LESSONS FROM 20 YEARS RESEARCH AND

PRACTICE

Professor Dr Leo Brecht University of Ulm, Institute of Technology

and Process Management, Director a: Helmholtzstrasse 22, 89081 Ulm, Germany

t: +49 731 50 32301, f: +49 731 50 32309, m: +41 79 601 1814 w: http://www.uni-ulm.de/mawi/itop.html

Abstract Process management is widely seen as a management task implementing business strategy and anticipating market developments. A process is mainly characterized by adding value to customer groups, by its activity chain, by its performance measurement system exploiting new technologies. Technology becomes the main enabler for process management. In order to structure process management, we apply method engineering techniques coming from systems engineering. A meta-data reference model ensures process management quality. Therefore, process management has become a structured management tool over the last two decades. Recent enhancements focus on process analytics. These techniques support process management mainly in decision making.


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MANAGEMENT OF THE SERBIAN DIASPORA VIRTUAL UNIVERSITY AS A COMPLEX

ORGANIZATION

Jovan V. Filipovic, Ph.D. Vice-Dean for Quality and International Cooperation

Faculty of Organizational Sciences University of Belgrade, Serbia

Abstract The increasing potential of various forms of Diaspora capital (intellectual, social and financial) provides fertile ground for research studies on different aspects of Diaspora. On the other hand, policy makers need to acknowledge that Diaspora is not only an unexploited national resource, but Diaspora communities are also marginalized constituencies. The study presents results of the research done to gain insight into magnitude and diversity of Diaspora human resource potential, which is both the stimulus and “warp and woof” of the Diaspora Virtual University. Extended data base, which also includes close to 7000 Serbian PhD’s, show that practically there is no a single field (academic, research, cultural, entrepreneurial, and sport) in which Serbian Diaspora is not significantly represented. The findings are further generalized to corroborate claims of the importance of Diaspora virtual universities for the creation of knowledge economy frameworks in other countries with significant Diaspora. The model of the Serbian Diaspora Virtual University (SDVU) embodies a framework designed to enhance transformation of brain drain into brain gain through brain chain (networks) and the enabling processes for the purpose of improving administration performance. Transnational structures, described as “societal relations spanning pluri-locally above and between the traditional container spaces of national societies” (Pries, 2005:176), convert into Diaspora when “Motherland” becomes apparent, and transnational community of experts in Diaspora may develop into a Diaspora Virtual University. In fact, Diaspora Virtual University may be the nucleus and, eventually, the hub of congregation of experts living in Diaspora.


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Founded in Diaspora studies literature, philosophical interpretations of virtual and CST (complex (chaordic) system thinking), economic and innovation theory and backed by the analysis of Serbian intellectual Diaspora, the study “Management of the Serbian Diaspora Virtual University as a Complex Organization” is intended to serve as a theoretical and practical resource for academics and researchers, policy makers, people of entrepreneurial spirit and business people both in the Motherlands and worldwide, including Diasporas. The intent is to present the reader with a flexible, malleable approach to Diaspora Virtual University (DVU), one that invites a diverse and creative method of interpretation. The study intends to distill a clear philosophy on which the DVU concept will be founded and to come up with an operational design capable of instilling life into it. I have approached this research largely from empirical and theoretical perspectives, as a member of the Serbian intellectual Diaspora and a scholar, validating my findings with the results of a survey designed for this purpose and conducted within a representative segment of the Serbian intellectual Diaspora. Summarizing the findings, there is absolutely no doubt that: 1. Adapted model of a virtual organization, integrated with CAF (Common Assessment Framework, which is based on the excellence model of the European Foundation for Quality Management-EFQM), can be applied to expert transnational networks which can be integrated into a Diaspora Virtual University. 2. Appropriate leadership positively influences the development of Diaspora Virtual University as the nucleus and, eventually, the hub of congregation of experts, as free spirits and agents, transnationaly living in Diaspora. 3. The role of the government (public administration) as creator of the appropriate environment and provider of the necessary resources (enabling conditions) positively influences promotion of Diaspora-Motherland partnership. Keywords: Diaspora Virtual University, Serbian Diaspora, Diaspora networks, expert Diaspora, brain-chain, complex organization.


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Conference papers:

EVALUATING THE LIFE CYCLE COSTS OF PLANT ASSETS

Markus Gram, Werner Schroeder

Montanuniversitaet Leoben / Chair of Economic- and Business Management, Peter Tunner Strase 25-27 / A-8700 Leoben

Abstract This paper shows the results of the working group "Asset life cycle management" of the Austrian Scientific Maintenance and Asset Management Association (VIA). One purpose of the research activities is to create a generic life cycle model for physical assets which includes all costs in every phase of the asset life cycle. The first step of the work is a literature review determining the most established LCC models. This is the input for discussing the main quality criteria (completeness, objectivity, reliability and practicability) of such frameworks with the participating industrial companies. A general model is deducted from existing approaches and the determined costs are evaluated by the companies with respect to priority and practical relevance. The result of the evaluation shows which costs are taken into account for investment decisions. Another outcome of the study is the verification of importance of the proposed costs for industrial companies, especially in t! he process industry. The derived LCC framework is the basis for developing a calculation tool and for further research in the flied of uncertainty-based methodologies for LCC-analyzing of plant assets.


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CHANGE CAPABILITY AS A STRATEGIC SUCCESS FACTOR A BEHAVIOR PATTERN APPROACH FOR

OPERATIONALIZING CHANGE CAPABILITY

Maurice Ruiu1, Andre Ullrich2, Edzard Weber2

1-Daimler AG, IT-Management, European Data Center; 2-University of Potsdam, Chair for Business Information Systems

and Electronic Government; Abstract The velocity and the dimension of change of our markets and economies have rapidly increased. In Information and Communication Technology (ICT), the enormous speed of development has cross-linked companies with their suppliers as well as with consumers. The ability to predict the environment of a company decreases due to the rising dynamic of markets and their soaring complexity. Organizations have to be able to instantly act as well as react. They hence have to handle proactive as much as reactive to the requirements of their environment. Management decisions are usually made on the basis of analyzes or experiences. Creativity techniques, which combine systematically different domain knowledge with new ideas and approaches, are rarely used. The growing complexity as a factor of steady change in business environments requires interdisciplinarity that can be initiated by such approaches. Considering these new challenges, it appears that companies have to focus on change capability and systematic solution approaches to maintain their competitiveness. The conception of change capability of the University of Potsdam operationalizes the change capability on behavior pattern by contemplating different change strategies. These strategies derive from approaches to change pattern within studies in system theory. In relation to an existing problem scenario, in which the system and environment have been explicitly defined, practical change strategies are generated by using change pattern. Based on this approach the Potsdam Change Capability Indication - Technique (PoCCI) has been developed as a creativity technique. In combination with an evaluation


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method i.e. the analytic hierarchy process - the PoCCI method can be used as a framework for strategic problem management. The presented case studies employ this framework in the context of IT Risk Management in a German multinational automotive corporation as well as in a medium-sized company in Germany, which is specialized in reactive resin systems.

INNOVATIVE LEVEL IN THE WOODEN HOUSE

CONSTRUCTIONS

Ing. Renata Stasiak-Betlejewska, PhD. Institute of Production Engineering, Faculty of Management, The

Czestochowa University of Technology, Poland Abstract Constructions of wooden houses represents different level of complexity with regard to kind of construction and used materials. Wooden constructions are used by construction industry more often than in the last decades. Wooden construction solutions are applied in the passive and energy saving houses because of material and its features. Article presents solutions which are used mostly by Polish construction industry and protected by Polish and European patent regulations.


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CERTIFICATES OF ENERGY EFFICIENCY – EXPERIENCE OF BUILDING INVESTMENTS

prof. zw. dr hab. inż. Stanisław Borkowski,

dr inż. Renata Stasiak-Betlejewska Institute of Production Engineering, Faculty of Management, The

Czestochowa University of Technology, Poland Abstract One of the requirements of European Directive 2006/32/EC is the reporting by Member States of the progress in end-use efficiency improvement. In 2007, National Action Plan for Poland was published, which describes plans of the energy efficiency improvement and manner of assessing impact of Directive implementation. The introduction of energy certificates, as well as certification of buildings was guided by one goal - increase of the building attractiveness at low cost on real estate. Thus, this would contribute to lower impact of new buildings on the environment. Article presents Polish experience in the area of energy efficiency certificates used in buildings.

RESEARCH INFORMATION ON THE SOURCES OF

FINANCING THE SMALL AND MEDIUM BUSINESSES IN THE REPUBLIC OF MACEDONIA

Aneta Risteska, Tatjana Spaseska, Fanka Risteska,

Faculty of Economics - Prilep

Abstract Financing of small and medium enterprises is a complex process, but necessary for their establishment and further operation The policy of financing in terms of defining the optimal ratio between own and borrowed capital and the choice between various alternatives for funding - internal and external is an important determinant of enterprise which aims to provide good prerequisites for long term


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stability and successful operation. At different developmental stages, entrepreneurs can use different ways of financing their businesses, but in this paper the main subject will be the alternative possibilities for providing capital through the issuance of securities, loans, as well as attractive sources of financing for small and medium enterprises - business angels and risk capital. Typically in developed countries, dominant source of financing the businesses at their initial stage are business angels, in the early `stage of development (first 5 years) dominant is risk capital funds, and during the late stage of development as a significant source of funding appears emission of securities. In this paper the key emphasis will be placed on researching and analyzing the sources of financing the small and medium enterprises in the municipality of Prilep – Republic of Macedonia and we will suggest measures and recommendations for better use of the available sources of funding. Keywords: small and medium - sized businesses, financing

FINANCING OF PROJECTS OF LSGUS (LOCAL-SEJF-GOVERNMENT UNITS) THROUGH THE

ISSUANCE OF MUNICIPAL BONDS

Fanka Risteska, Tatjana Spaseska, Aneta Risteska, Faculty of Economics – Prilep

Abstract In modern financial markets, municipal bonds are the cheapest instrument for financing public projects.In world practice,municipal bonds are a good alternative to direct savings and to invest, due to low risk and tax exemptions.In our practice existing LSGUs(local-self-government units)incomes are defined in the Law on Local Self -Government and depending on the size of the municipalities, have relatively limited opportunities to better meet the needs of citizens.Thus, lack of regular sources of funding on one hand, and the increased need for better meeting the needs of the population, on the other hand, suggests the need for finding alternative sources of


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funding.Our to date practice of functioning of financial markets did not include municipal bonds as credit securities.The Law on Local Self-Government and the Law on securities, created legal foundations for municipalities to be able to issue bonds to finance certain comunal-infrastructure projects.As the main goal of this research is realization of the current state of LSGUs in R. Macedonia and their capacity to issue municipal bonds to finance projects of public interest on one hand, and interest and willingness of potential investors to invest their funds in this type of securities, on the other hand. Keywords: municipal bonds, public project

OBRAZOVANJE U FUNKCIJI POVEĆANJA KONKURENTNOSTI MALIH I SREDNJIH

PREDUZEĆA

dr Dragan Trivan, mr Jovana Majstorović Privredna komora Beograda, Kneza Miloša 12, Beograd

Izvod Prosperitet nekog društva, odnosno njegov potencijal za rast i postizanje visokog nivoa konkurentnosti u najvećoj meri zavisi od kvaliteta obrazovnog sistema i njegove sposobnosti da generiše nova znanja i veštine koje su prilagođene potrebama i izazovima globalnog dinamičnog razvoja svetske privrede i društva. U osnovi razvoja savremene privrede nalazi se koncept razvoja koji se zasniva na znanju, odnosno znanje postaje najznačajniji faktor razvoja. Ubrzano sticanje novog znanja i usavršavanje veština putem obrazovanja (formalnog, neformalnog i informalnog, kao i primena koncepta doživotnog učenja) bazični su elementi u nastojanju da se poveća konkurentnost preduzeća i jedini su dugoročni izvor konkuretnske prednosti, pre svega za mala i srednja preduzeća. Po uzoru na zemlje Evropske unije u kojima 92% malih i srednjih preduzeća sa ispod deset zaposlenih, koje uglavnom vode vlasnici preduzeća, čine ukupno 29% zaposlenih. Šarolikost poslovne orjentacije malih i srednjih preduzeća ima veliki uticaj na razvoj veština kod zaposlenih, zahvaljujući drugačijem menadžmentu i poslovnom okruženju.


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Ključne reči: obrazovanje, mala i srednja preduzeća, konkurentnost, doživotno učenje, obrazovanje odraslih, zapošljavanje Abstract The prosperity of a society, and its potential for growth and improving competitiveness largely depends on the quality of the educational system and its ability to generate new knowledge and skills that are tailored to the needs and challenges of the global dynamic development of world economy and society. The basis of the development of modern economy is the concept of development based on knowledge and knowledge has become a major factor of development. Rapidly acquiring new knowledge and skills through education (formal, nonformal and informal, as well as application of the concept of lifelong learning) are basic elements in an effort to increase the competitiveness of enterprises and the only long-term source of competitive advantage, especially for small and medium sized enterprises, whose development is based solely on knowledge. Comparing to the EU where 92% of SMEs are companies with less than 10 employees, most often run by the owner, count for 29% of employment. Besides the size of companies, SMEs present a great diversity of types of companies, from high-tech to start-ups. These fundamental characteristics have a strong impact on strategies for skills development, as the challenges they face when coping with human resources management differ accordingly. Keywords: education, small and medium sized enterprises, competitiveness, lifelong learning, adult education, employment

STRATEGIJSKI PROJEKTNI MENADŽMENT –

LIDER PROJEKTNOG TIMA

Dragica Stojanović, Biljana Ilić, Dragan Mihajlović Fakultet za menadžment Zaječar, Park šuma Kraljevica bb.,

19000 Zaječar

Izvod U savremenim uslovima poslovanja, organizacije više ne mogu da prepuste da se strategijom bave samo menadžeri na najvišem nivou, a da se operativna realizacija projekta prepusti projektnim menadžerima. Stalne promene u okruženju dovode do toga da se projekti sve više


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posmatraju kao strateške aktivnosti organizacije, što zahteva odgovarajući pristup u upravljanju istim. Kako bi se ove promene ostvarile, projektni menadžeri i projektni timovi moraju imati formalni okvir za planiranje i realizaciju u skladu sa strateškim pristupom. Polazeći od činjenice da se u svakoj organizaciji ralizuje veći broj projekata, današnje shvatanje upravljanja projektom sve više je usmereno ka strategijskom projektnom menadžmentu. Posmatran kao novi pristup u razvoju projektnog menadžmenta, strategijski projektni menadžment uvodi potrebu da se projektom upravlja u skladu sa strategijom organizacije, sa ciljem da se realizacijom projekta doprinese ostvarenju opštih ciljeva organizacije. U ovom radu definišu se osnovni elementi strategijskog projektnog menadžmenta koji povezuje strategiju organizacije i realizaciju različitih projekata. Osnovna procedura strategijskog menadžmenta, govori o određivanju vizije, misije i strategijskih ciljeva kojima organizacija teži da dostigne željenu budućnost. Sagledavanje vizije i strategijskih ciljeva organizacije kao i usaglašavanje projekta i projektne strategije, može se baviti samo projektni menadžer koga karakterišu liderske sposobnosti, odnosno Projektni lider. Cilj rada je da ukaže da strategijski projektni menadžment kao nova nauka zahteva efikasne projektne menadžere, ali i efikasan projektni tim kao preduslov uspeha svakog projekta. Ključne reči: projektni menadžment, projekat, tim, projektna strategija, lider

STRATEGIC PROJECT MANAGEMENT – THE LEADER OF THE PROJECT TEAM

Abstract Nowadays, under modern conditions of business operations, companies cannot allow only managers, positioned on the highest level, deal with strategy, while project managers perform operative realization of projects. Constant changes in the surroundings cause the projects be more increasingly considered as strategic activities of a company, which demands appropriate approach to managing the


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project. To accomplish these changes, project managers and project teams have to make formal frame, in accordance with the strategic approach, for planning and realization. Having in mind the fact that each company realizes a certain number of projects, current consideration of project managing is being increasingly directed to strategic project managment. Considered as a new approach in the development of project management, the strategic project management involves the need the project to be managed in accordance with the strategy of the company, the aim which should realize, through realization of the project, general targets of the company. This Paper defines the basic elements of strategic project management which connects startegy of the company with realization of various projects. The basic procedure of strategic menagement involves determining the vision, mission and strategic aims through which the company wishes to achieve desired future. Project Menager, having the characteristics of a true leader, is the only one who can perceive the vision and strategic aims of the company, as well as adjust the project itself with the project strategies. The aim of the paper is to point to the fact that strategic project management, as a new science, requires, as a precondition for each project to be successfull, not only efficient project manager but also efficient project team. Keywords: project management, project, team, project strategy, leader


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KOMPARATIVNA ANALIZA METODOLOGIJA REINŽENJERINGA POSLOVNIH PROCESA

Ernad Kahrović

Državni univerzitet u Novom Pazaru Izvod Postoji veliki broj metodologija i modela reinženjeringa poslovnih procesa (Business Process Reengineering) koje slede sličan put i imaju zajedničke korake. Od onog trenutka kada su počele da se razvijaju različite metodologije ovog koncepta, mnogi teoretičari i konsultantske kuće su paralelno izrađivale sopstvene metodologije reinženjeringa poslovih procesa. Bitno pitanje jeste kako upravljati određenom metodologijom BPR-a, i primeniti neku vrstu metodologije koja će pritom garantovati uspeh u funkcionisanju preduzeća. Izuzetno je teško, ako ne i nemoguće, kreirati standardan ''recept'' uspeha koji će biti primenljiv u svim poslovnim sektorima. U radu će na osnovu nedostataka prikazanih metodologija, biti razvijena jedna sasvim nova metodologija reinženjeringa. Abstract There are a number methodologies and models of Business Process Reengineering, which followed a similar path and have common steps. From the moment it began to develop various methodologies of this concept, many theorists and consulting firms were made in parallel their own business process reengineering methodology. The important question is how to manage a BPR methodology, and apply some kind of methodology that's going to guarantee success in their operations. It is extremely difficult, if not impossible, to create a'' standard'' recipe of success that will be applicable to all business sectors. The paper will be presented based on the lack of methodologies and developed quite a new methodology for reengineering.


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PRODUCT POLICY AS A FACTOR FOR GROWTH AND DEVELOPMENT OF COMPANY

Goce Menkionoski Phd, Prof. Pece Nikoloski Phd

Faculty of economics in Prilep, Macedonia

Abstract A critical element of the marketing mix is product. Bad and poor product can contribute to a successful promotion., distribution and low cost. Rather, a good product will pull less success with investments in promotion and distribution. Last year marked a tendency to equalize the quality of products regardless of the origin of the company. The reason is the rapid process of dissemination of scientific information, transfer of technology and manufacturing processes. In such as market conditions, companies achieve growth and development thanks to good marketing program and brand product. The product is a final result of production activities which apart from the service because there is unfinished process of its production and its shape and their properties meet a need. Product policy is an integral part of the global policy of the enterprise and a key component in the program of growth and enterprise development. The policy of the product in its broad meaning and content of activities taken care of organizational structure led by a continuous process involving the product of the company that is based on continuous marketing research. The essence and importance of product policy is easy to note if they see the content of its instruments processes that it uses. Product policy covers the following activities: development of new products, modification of existing products, reviewing predlogoot for removing products from the assortment and selling of products more suited to the needs and demands of the market. Experiences from developed countries confirm that only through tailored innovative policy of the enterprise can systematically ensure growth and development. In this process an important role in getting innovative ventures in the field of development and improvement of tehnologijta, but those in the field of innovation and production program mix. Therefore emphasize that the policy of the product in all its variants is the basis of the development policy of the enterprise.


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Without good functional, modern shaped and adjustable products market will develop or basis for boosting sales, either domestic or on foreign markets. The development function is necessary to get any company to adequately place its organizational form. The content is dependent on the concept of strategic enterprise development, its significance, size, development of research (especially in the area of market research), staffing and more. Keywords: product, technology, innovation, competition, promotion.

DIGITALNI BIZNIS EKOSISTEMI MOGUĆNOST

UNAPREĐENJU KONKURENTSKE SPOSOBNOSTI KOD MALIH I SREDNJIH KOMPANIJA

Ilija Jolevski Prof. d-r, Silvana Angelevska Prof. d-r

Univerzitet „Sv.Kliment Ohridski”

Tehnički fakultet - Bitola, R.Makedonija Izvod Digitalni biznis ekosistemi kao kocept je promovisan sa strane Evropske Unije početkom ovog veka. Komisija je došla do zaključka da malim i srednim kompanijama treba dati akcenat na socioekonomskom razvitku potstican primenom informaciono komunikacionom tehnologijom, sa stimulisanjem humanog kapitala, difuznih znanja i veština, poboljšanjem i inoviranjem. Sve ove zahteve moguće ja ostvariti u jednoj novoj generiranoj sredini čije su karakteristike: interakcija, inovacija i logistika. Cilj ovoga članka su mogućnosti za poboljšanje konkurentne prednosti malih i srednih kompanija.


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DIGITAL BUSINESS ECOSYSTEM AS A POSSIBILITY FOR IMPROVEMENT OF

COMPETITIVE CAPABILITIES OF SMALL AND MEDIUM - SIZED ENTERPRISES

Ilija Jolevski Prof. d-r , Silvana Angelevska Prof. d-r

University of „St. Kliment Ohridski” Faculty of Technical Sciences - Bitola, R. Macedonia

Abstract The Digital Business Ecosystem concept is initially promoted in European Union in the beginning of this century. The Commission came to the conclusion that the small and medium-sized enterprises should be given an accent of socioeconomical development by using the ICT and stimulating of human capital, diffuse knowledge and skills, improvement and innovation. All of these demands can be achieved in a completely new generated environment which is characterized by: interaction, innovation and logistics. The aim of this paper is to discuss about possibilities of improvement of competitive capabilities of small and medium-sized enterprises. Keywords: Digital Business Ecosystem, Small and medium-sized enterprise


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AN EXPLORATORY STUDY OF THE MACEDONIAN BANKS AWARENESS AND PREPARATION TO

OFFER FINANCIAL TOOLS TO SUPPORT ENERGY EFFICIENCY: A WORK IN PROGRESS FOR

MEETING 2020 ENERGY EFFICIENCY EUROPEAN AGENDA

Ilijana Petrovska, Makedonka Dimitrova

University American College Skopje, Macedonia Abstract European Council recently passed a recast of the Directive for Energy Performance on Buildings as well as the Energy Saving Policy until 2020. This is a deadline for all new buildings or buildings that undergo major reconstruction to get an Energy Saving Certificate and by all means track the energy spending and control the CO2 emissions. Macedonia follows the trends and the private sector pushes the banks to make loans more approachable as these loans are self-payable. However, Banks both in Macedonia and the wider region lack knowledge and expertise to introduce, promote and manage such financial tools. European countries take the lead in this sector offering energy efficiency loans for over a decade now. The main research question is to explore the available EU loans and financing schemes v.s. Macedonian and come to recommendations to help the financial sector strengthen. This will help the Banks tailor marketing strategies to get to the customers and by that help the policies delivery, increase competitiveness of the domestic business and meet the saving targets set by the EU. With on field questionnaire on Macedonian banks, we are going to define the level of Banks awareness for the need of Energy Efficiency building financial loans, their positioning strategy towards Corporate Social Responsible banking and what is the used and most needed marketing communications mix for better offer of Energy Efficiency building s financial instruments? Keywords: Energy Efficiency, Banks marketing communications, competitiveness, sustainable development, marketing communications mix.


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MOGUĆNOST RAZVOJA SPRED IT IN ENJERSTVA PO UZORU NA METODOLOGIJU RAZVOJA

INFORMACIONIH SISTEMA

Sonja Išljamović Fakultet Organizacionih Nauke, Beograd

Izvod Spred šit inženjerstvo poslednje dve decenije beleži sve veću primenu i zastupljenost u poslovnim sistemima. Spred šit inženjerstvo omogućava izradu aplikacija velike fleksibilnosti za upravljanje poslovnim procesima i tokovima materijala organizacije, dok je vreme potrebno za njihov razvoj i implemntaciju kratko, a obuka korisnika jednostavna. Međutim, glavni nedostatak spred šit inženjerstvu je nepostojanje usvojene metodologije za razvoj spred šit aplikacija, to dovodi do povećanog rizika i nepouzadnosti aplikacija. U cilju prevazilaženja tog problema, postoji mogućnost primene metodologije razvoja informacionih sistema i softvera na razvoj spred šit aplikacija. U radu je dat prikaz dve najče će primenjene metodologije razvoja informacionog sistema, vodopad i spiralnog modela, kao i njihova mogućnost primene u razvoju spred šit aplikacija. Primenom vodopad modela obezbeđuje razvoj spred šit aplikacije po jednom formalnom modelu, sa jasno definisanim fazama i ciklusima, kroz koje mora proći aplikacija tokom svog razvoja. Razvojem spred šit apliakcije na osnova spiralnog modela postoji mogućnost razvoja aplikacije putem ciklusa, od osnove i jednostavne verzije u prvom ciklusu, kroz iterativno inkrementalni razvoj dodatnih funkcija i funkcionalnosti u svakom od sledećih ciklusa razvoja, koji doprinose slo enosti aplikacije. Abstract Spreadsheet engineering in the last two decades records an increasing use and implementation in business systems. Spreadsheet engineering allows the creation of spreadsheet applications with great flexibility for managing business processes and material flows of the


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organization, while the time required for their development and implementation is short and user training is simple. However, the crucial disadvantage is the lack of spreadsheet engineering methodology adopted for the development of spreadsheet applications, which leads to increased risks and low trustworthiness of applications. In order to overcome this problem, there is a possibility of applying the methodology of information system and software development to spreadsheet application development. This paper presents the two most commonly applied methodologies of information system development, waterfall and spiral models, and their possible use in the development of spreadsheet applications. Using the waterfall model for development, we provide a spreadsheet application development on a formal model, with clearly defined stages and activities, which application must go through during its whole development. The development of spreadsheet application based on spiral model, have the possibility to develop application through cycles, from the basic(s) and simple version at the first cycle, through the iterative incremental development of additional features and functionality in each of the next cycles of development, and by them contributing to the complexity of the application.

ZADOVOLJSTVO PRIVATNIH PREDUZETNIKA OSTVARENIM REZULTATIMA U USLOVIMA

TRANZICIONE EKONOMIJE U SRBIJI

Marija Savić, Predrag Djordjević, Djordje Nikolić. Ivan Mnihajlović, Dragana Živković, Živan Živković

Univerzitet u Beogradu, Tehnički fakultet u Boru , Srbija Izvod Pokretanje privatnog biznisa u uslovima tranzicione ekonomije predstavlja poduhvat sa velikim brojem vidljivih i nevidljivih rizika. U radu je prezentiran teorijski model uticajnih parametara na zadovoljstvo ostvarenim rezultatima meren preko motiva za pokretanje biznisa, znanjem za vodjenje privatnog biznisa i ostvarenim finansijskim rezultatima. Postavljene hipoteze u definisanom modelu


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su dokazane rezultatima empirijskjog istraživanja na uzorku od oko 200 privatrnih preduzetnika u Istočnij Srbiji (opštine Bor i Zaječlar). Ključne reči: Privatno preduzetništvo, motivisanost, rezultati, satisfakcija THE SATISFACTION OF ENTERPRENEURS WITH THE RESULTS ACHIEVED IN THE CONDITIONS

OF SERBIAN TRANSITIONAL ECONOMY Abstract Starting the new business in the conditions of transitional environment is presenting an venture with large number of transparent and hiden riscs. The paper presents theoretical model of influencing parameters on entrepreneurs’ satisfaction with acchieved results. The measured items were the motives for starting own business, required knowledge and achieved financial reults. Starting hypotheses were proven using emprical investigation on the sample of 200 entrepreneurs from Eastern Serbia (Bor and Zaječar). Keywords: Entrepreneursheep, motivation, results, satisfaction

INVESTIGATING THE DIMENSIONS OF ORGANIZATIONAL CULTURE ACCORDING TO DENISON MODEL OF KURDISTAN INSURANCE

OFFICE STAFF VIEW POINT

Soheila Fathi, Dr. Saeed Sadeghi Boroujerdi,Kiomars Ahmadi Kurdistan insurance office

Islamic Azad University, Sanandaj Branch, Iran Abstract Organizational culture has been considered considerably since 1990s as prominent domain in studies and theories related to organization and management. At first, a dominant number of researchers such as


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Halfatead and Shine have reviewed the matter of organizational culture based on dominant modernism view point and have consider it significantly. They believe that through an affective attitude toward culture, it can be used as a tool to control behaviors, reach desirable behaviors as well as reaching better performance; so, they believe that culture must be controlled in the organization. Along with this belief, different researchers have improved diverse qualities and quantities models to determine cultures that one of them is Denison s. Denison (2000), has proposed four basic cultural dimensions as follow(1): Getting involved with job. With three characteristics of organizational reinforcement, making group and prolonging determined capabilities as well as values that originate from high level of being involved in job, the organization will have a peculiar organizational position in order to determining team position in comparison with personal performance and people ownership in organization. Compatibility, consistency and integration. In a compatible culture, relationship is a very reliable process to transfer information. Because in this culture all of the agreements are on words meaning, performances and symbols and in this sense, there is a kind of general attitude, attitude and values that people among organization have in common and it causes increasing of accordance and understanding amount of employees toward each other as well as organization. Coincidence. Cultures that have an organization coincided with request changings and particular conditions, can have more effective capability. As a matter of fact, Coincidence provides organization with better understanding responsiveness to outside and inside environment of organization. Mission. According to mission hypothesis, culture indicates common definitions of goals and duties of an organization that not only has a positive effect on investment and tries in order to improve organization position but also helps recognition of goals and strategies accelerating of organ movement procedure. Understanding organization mission permits it draw its behavioral process that is organization s goal. The majority of managers are in a position that cannot create a new organizational culture. But they work in an organization that has predetermined cultural values. For these managers, the main issue in organizational cultural management is how to use those predetermined culture properly. Management can once use existing culture in a desired way that gets completely aware of the culture s values and acts that are supported by these values.


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In studies by Halfstead(1980) and Shine(1997), they consider culture as a unique set containing different levels such as main values, norms, attitudes, goals, behaviors and so on that are made by human beings(2). Also, Shine (2004) describes culture like this: culture is a pattern of common assumptions that group learn it so that it solves the problems related to outside compatibility as well as inside integration and will be considered as important thanks to its performance and effectiveness and therefore, the new comers will be taught the proper way of understanding of those problems . Rahim Nia and Alizade (2009) stated in investigating organizational culture dimensions based on Denison model that the maximum amount was related to coincidence and getting involved in job and compatibility had the least amount(6). Javaheri and Kosari (2009) stated in their survey named investigating the relation between leadership, organizational culture, and the learner organization performance with job satisfaction that organization culture has a considerable effect on the learner organization as well as employees job satisfaction(3). Lopez and et al (2004) stated in their survey that organizational culture has a paramount effect on organization activities(5). Kiajori, Jaafarnejad and Hoseinzade (2010) stated in their survey named clarifying the relationship between organizational culture and job satisfaction that the generality of models and variables related to organizational culture and total job satisfaction of employees in oil company products is acceptable and the relation is significant(4). The present survey aim is to investigate the relation between organizational culture dimensions based on Denison model in Kurdistan province insurance companies offices view point in 2012. Methodology This survey is practical regarding the goal and is collected according to descriptive method. The population includes all managers and experts of Kurdistan province insurance companies' offices with 230 people on behalf of the organization so that all of which were accepted as sample. The measurement tools include organizational culture questionnaire by Denison (2006) that validity and reliability were accepted (p≤0.01). The model used in this survey is Denison organizational culture one. Independent t and ANOVA were used to analyze the data.


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ULAZAK SRBIJE U EU - PROJEKAT USPEŠNE INTEGRACIJE?

Dr Ivan Marković,

Ekonomski Fakultet Niš

Izvod Stvorena Ugovorom iz Mastrihta, Evropska Unija predstavlja danas jednu od najviših faza ekonomske integracije. Takođe, najnovije proširenje novim zemljama članicama stvara nove scenarije pozitivnih i negativnih efekata pridruživanja. To se naročito odnosi na zemlje Zapadnog Balkana koje se susreću sa dva osnovna problema: razvoja i demokratije. Rešenje ovih problema se nalazi kroz razvoj Evropskih Partnerstva u okviru Procesa Stabilizacije i Pridruživanja. Ključne reči: proširenje, potencijalni troškovi i problemi, proces stabilizacije i pridruživanja, ekonomske i političke imlikacije. SERBIAN MEMBERSHIP IN THE EU - PROJECT OF

SUCCESSFUL INTEGRATION?

Abstract The European Union, created by the Maastriht Treaty, represents a new stage in the process of European integrations, based on extended competencies of the European Union, with addition of new policies and forms of cooperation. Today, the EU expansion has been a subject of debate within the EU for a long time, both with regard to the choice of the expansion scenario as well the assessment of the positive and negative effects of the new membership. Likewise, the the two main problems in all countries of the Western Balkan region are those of: development and democracy. It is logical that they will have an impact on regional cooperation issues as well. The European Partnerships will be key in making Stabilization and Association Process (SAP) live up to the up-grades it received in Thessalonica. Keywords: enlargement, potential costs and problems, Stabilization and Association Process, economic and political implications.


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APPLY OF BENCHMARKING METHOD OF IMPROVING PRODUCTS CHARACTERISTICS

Jelena Avakumović M.A1., Julija Avakumović PhD2.,

Nikola Vujačić M.A3 1-FPIM, Kneza Višeslava 27, Beograd. 2-DTM, Starine Novaka 24, Beograd. 3-JKP, Mije Kova;eviá 4, Beograd.

Abstract In this paper has been researched possibility of improving product's characteristics, according to the criteria of their importance to customer satisfaction by applying benchmarking methods. While the essential characteristics of the products are determining, then is possible to do with feedback on them performance. On this basis it is possible to increase market share and business quality of the business production system (BPS). Keywords: benchmarking, product, characteristics, process, system

THE ECONOMETRICS AND THE MANAGEMENT (FOCUS ON HR COSTS AND INFLUENCING)

PhD Kristina Krsteska1, PhD Rector Marjan Bojadziev2

1-Str. Anastas Mitrev no. 20/1-17, 1000 Skopje2-University American College Skopje, Blvd. Treta Makedonska Brigada bb Skopje 1000,

Macedonia

Abstract It is in general known that if “something” could be measured, than it could be managed well. Therefore, mathematical and statistical methods are used in many business areas (i.e. Finance and Marketing). Considering the stated above, the aim of this paper is to contribute to the theoretical literature by proposing the areas where econometrics (i.e. practical application of mathematical and statistical methods)


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could be found as beneficial (focus to the HR field). Specifically, this paper is focusing on stressing the importance and in the same time giving proposals for possible application of econometrics in analysis and forecasting of HR costs, as well as the usage for influencing via stating facts and developing scenarios and other aspects as well. Keywords: Econometrics, HR costs, influence

ECONOMETRICS AND STRATEGIC (HR) MANAGEMENT

PhD Kristina Krsteska1, PhD Rector Marjan Bojadziev2

1-Str. Anastas Mitrev no. 20/1-17, 1000 Skopje2-University American College Skopje, Blvd. Treta Makedonska Brigada bb Skopje 1000,

Macedonia

Abstract It is generally known that the strategic decisions are very often based on analysis of the previous situations, analysis of the influencing internal and external factors and on the base of developing scenarios for the future business environmental settings. Therefore the aim of this paper is to bring to open the importance of use of econometrics in the Strategic (HR) Management as well as other specific fields of econometrics application that support the Strategic Management. The contribution of paper is to enrich the literature and to influence over the HR professionals perception about the use of econometrics (mathematical and statistical methods) and the benefits of it. Keywords: Econometrics, Management, HR practices, IT


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STRATEGIJSKA KONTROLA KAO UTICAJNI FAKTOR U OSTVARENJU POSTAVLJENIH

ORGANIZACIJSKIH CILJEVA I PODIZANJE ORGANIZACIJSKE KONKURENTNOSTI

Ph. D Lidija Stefanovska

BAS Skopje, R. Makedonija Izvod Danas organizacije rade u veoma promenljivom okruženju, gde se brojni faktori koji utiču na rad organizacije, vrtoglavo mjenjaju. Tako je sve teže biti efektivan i efekasan, biti jedan korak ispred drugih, odnosno biti konkurentan. Strategijski menađment je savremena upravljačka disciplina koja omogućava efikasno delovanje u mnogim oblastima ljudskog života i rada. Da bi došlo do određenih rezultata, svaka organizacija treba da ima jasno postavljene startegijske ciljeve, ali i načine kako če ih postići. Uspešno sprovođenje (implementiranje) strategijskih ciljeva u dinamičnom i promenljivom okruženju, u kome opstaju i rade organizacije, zavisi od niza faktora. Uticaj strategijske kontrole kao jedan od tih faktora u suštini biće predmet ovog rada, kao i uticaj kontrole na dugoročnu organizacijsku izvedbu i održlivu kompanijsku konkurentnost. Strategijska kontrola sledi strategiju kroz sve nivoe, usmerava i vodi proces realizacije strategije, kreira i distribuira relevantne i proverene informacije do svih horizontalnih i vertikalnih nivoa organizacije i jača linije komuniciranja. Obezbeđujući analitičke informacije o realizaciji strategije, kontrola usmerava i održava upravljanje u ravnoteži sa pravcima koji proizlaze iz strategije. Kontrola ponašanja, isto tako, je suštinski element efikasnog sistema kontrole. Ona je nasočena u pravcu implementacije, odnosno u pravcu pravilnog izvršenja radnih zadataka i posvečenost prema organizaciji. U tom smislu, organizacije moraju da uspostave ravnotežu između tri dimenzije: kulture, nagrađivanja i stimulacije, ograničenja i prinude. Ovo omogućava organizaciji manji utrošak sredstava za praćenje ponašanja zaposlenih i usmeravanje napora i inicijativa ka ostvarenju opštih ciljeva organizacije.


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Klučne reči: startegijski menađment, strategijska kontrola, organizacijska konkurentnost, kontrola ponašanja.

STRATEGIC CONTROL AS AN INFLUENTIAL FACTOR ON ACHIEVING ORGANIZATIONAL GOALS AND INCREASING ORGANIZATIONAL

COMPETITIVENESS

Ph. D Lidija Stefanovska BAS Skopje, R. Makedonija

Abstract Today, organizations operate in a changing environment, where a number of factors that influence the work of the organization, dizzying change. It is increasingly difficult to be effective and efficient, being one step ahead, and be competitive. The strategy management represents a modern managerial discipline, which allows an efficient action in many areas of human life and work. To arrive to the certain results, each organization should have a clearly set strategic goals, and ways how to achieve them. The successful implementation (implementation)of the strategic objectives, in a dynamic and changing environment, in which companies exist and operate, depends on a number of factors. The influence of the strategic control as one of those factors , actually will be given in this paper, and also the impact of control on long-term organizational performance and sustainable company competitiveness The strategic control follows the strategy across of all levels, directs and leads the process of implementation of the strategy, create and distribute a relevant and checked information to all horizontal and vertical organization levels and strengthens the communication lines. Providing an analytical information for implementation of the strategy, the control directs and keep the managing in a balance with the courses that resulting from strategy. Control of behavior, too, is an essential element of an effective control system. It is directed towards to the implementation of, or in the


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direction of correct performance of the tasks and commitment to the organization. Therefore, organizations must balance the three dimensions of culture, rewards and incentives, constraints and coercion. This allows a smaller expenditure of the organization to monitor the behavior of employees and directing the efforts and initiatives towards achieving the general objectives of the organization. Keywords: strategic management, strategic control, organizational competitiveness, control of behavior.

VOĆNI SOKOVI I FUNKCIONALNI PROIZVODI KAO DEO TRŽIŠTA SRBIJE I INDUSTRIJE

PRERADE VOĆA

Veljko Adžić Jugoinspekt – Novi Sad, Dunavska 23/1, 21000 Novi Sad, Serbia

Izvod Tržište Srbije je u prvoj dekadi 21. veka doživelo značajne promene u smislu omogućavanja tržišne konkurencije i otvaranja tržišta za strane proizvode. Ova situacija je kreirala afirmativnu borbu između proizvođača u smislu osvajanja potrošača kvalitetom, a nakon toga i raznovrsnom ponudom. U poslednjih nekoliko godina, na tržištu su se profilisali ozbiljni proizvođači i ponuđači voćnih i funkcionalnih sokova, kojima su i najsitnije želje konzumenata izrazito bitne. Raznovrsne marketinške kampanje su dale za pravo potrošačima da iz dana u dan očekuju sve bolju ponudu od strane proizvođača i trgovinskih lanaca. Voćni sokovi i funkcionalni proizvodi su prepoznati kao nezaobilazan deo ponude svakog trgovinskog lanca. Cilj ovoga rada je da pokaže kako i na koji način su se voćni sokovi i funkcionalni proizvodi izgradili kao bitan činilac tržišta Srbije i da pokaže njihovu tržišnu poziciju u odnosu na druga pića. Poseban naglasak ovoga rada je prepoznavanje tržišnih trendova iz kojih se dalje mogu odrediti preporuke proizvođačima voćnih sokova i funkcionalnih proizvoda, sa ciljem da se maksimiziraju učinci istraživačko razvojnih odeljenja, sa jedne i da se poveća tržišni udeo


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kvalitetnih voćnih pića kroz zadovoljenje očekivanja potrošača, sa druge strane. Korišćeni su podaci iz savremene literature, web prezentacije proizvođača i trgovinskih lanaca, kao i istraživanja tržišta. Ključne reči: tržište Srbije, industrija prerade voća,voćni sokovi, funkcionalni proizvodi FRUIT JUICES AND FUNCTIONAL PRODUCTS AS

A PART OF SERBIAN MARKET AND FRUIT PROCESSING INDUSTRY

Abstract Entering the first decade of the 21st century, Serbian market has experienced significant changes in the sense of providing market competence and opening the market for the products from abroad. This situation created affirmative combat between producers in terms of conquering consumers by quality and eventually by various offer. During the last couple of years, considerable number of serious producers and offerers of fruit juices and functional juices who take into consideration the slightest needs of consumers established themselves on the market. Various marketing companies raised consumers’ expectations towards much better offer from producers and retail chains. Fruit juices and functional products have been recognized as essential parts of offer in every retail chain. The very aim of this paper is to prove how and in what way fruit juices and functional products have become significant components of Serbian market and to prove their market position compared to other drinks. The special emphasis of this paper is given to recognizing market trends, out of which suggestions could be forwarded to producers of fruit juices and functional products, with the aim of maximizing effort of research and development department, on one hand, and to increase the market share of quality fruit drinks by means of satisfying consumers’ expectations, on the other hand.


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The data used in this paper are taken from modern literature, web presentation of producers and retail chains as well as from the market research. Keywords: market of Serbia, fruit processing industry, fruit juices, functional products

THE INFLUENCE OF CORPORATE SOCIAL RESPONSIBILITY ON THE BUSINESS FINANCIAL

PERFORMACES

Marko Andonov, Ph-D; Kate Trajkova, Msc; Kiril Savovski Assistant Professor, School of Law, University American College

Skopje, Macedonia, st.”Treta Makedonska Brigada”bb - 1000 Skopje, Macedonia

Abstract The main aim of this paper is to present and emphasize the corporate social responsibility and its influence on the business financial performances. Thereby, it’ll be initially made brief historical review on the concept of CSR. It is relatively new concept that is not sufficiently researched. Therefore, there are certain dilemmas regarding the essence, the idea, the definition, as well as the elements that the same concept includes itself. However, it is indisputable fact that the scientific and professional public pays an increasing attention to the CSR. Increased pressure by different social groups is one of the most important motives (reasons) that the companies are considering the interaction between their operations within the society. These social groups are becoming stronger, creating a relatively complex environment. At the same time, they make pressure to the companies in order to behave responsibly and to create a social climate in which the expectations from some companies become high. In this sense, it should not be neglect the actual trends in the countries for adopting legislation in this area, which inaugurates the obligation for the


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companies to adhere and to fulfill certain commitments to the society and the environment. As we already stressed, the emphasis of this paper will be given to the CSR and its influence to the business financial performances. For this purpose, it’ll be reviewed different aspects of the CSR, including the reversible process of influence on the business financial performances over the liability to the society. The processing and analysis of some practical examples will aim to show and at the same time, to determine the interaction between these two categories, giving an illustrative character to this paper. We hope that on this way we would be able to give a modest contribution to the clarification of certain aspects related with the subject matter, simultaneously expressing our expectation that this paper will be an incentive for further researches in this specific area. . Keywords: corporate social responsibility, financial performances, business, company, society

FINANSIRANJE PROJEKATA NEVLADINIH ORGANIZACIJA DRUŠTVENI MARKETING

Milena Ilic, dr Branislav Radnovic, mr Jelena Miljkovic,

Zoran D.Zivkovic Msc JP Gradsko stambeno Beograd

Izvod Udruženja graðana igraju posebnu ulogu u društvima u tranziciji u centralnoj i istočnoj Evropi i u novim nezavisnim državama, kao i u svim državama, na taj način što deluju tamo gde država nije dovoljno uključena, dopunjujući na ovaj način nedovoljnu uključenost državnih službi, umanjujući državnu grešku i doprinoseći procesu demokratizacije. Nevladine organizacije se bore sa društvenim problemima, i predstavljaju način da se oglase mnoge grupe graðana. Dok udruženja graðana izvode širok spektar programa koji spadaju u različite kategorije, fondacije, korporacijski donatori pa čak i javna


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uprava obezbeðuju sredstva za društvene poduhvate, i podržavaju aktivnosti različitih, udruženja. Prihvatajući principe društveno odgovornog poslovanja, javna uprava kao i privatni sektor sve više se uključuju u rad civilnog sektora, kroz finansiranje projekata različitih nevladinih organizacija. Mnoge poznate kompanije, svetske i domaće prave fondacije iz kojih se finansiraju različiti programi i različite organizacije civilnog sektora, a sve u cilju ostvarivanja društvenih ciljeva. Ključne reči: društveno odgovorno poslovanje, nevladin sektor, obezbeðenje finansijskih sredstava, projekti, društveni marketing, korporacije, javna uprava

ISPITIVANJE INTERNET ZAVISNOSTI MEĐU

SREDNJOŠKOLCIMA U OPŠTINI BOR

Milica Niculović, Zvonko Damnjanović, Dragana Živković, Dragan Manasijević

Univerzitet u Beogradu, Tehnički fakultet Bor VJ 12, 19210 Bor, Srbija

Izvod Brojne studije pokazuju da Internet, kao novi oblik tehnologije i medija, pored različitih dobrih strana, ima i svoje mane predstavljene u obliku nove bolesti zavisnosti – bolesti zavisnosti od Interneta. Budući da su mlade generacije aktivnije na ovom polju, ovo istraživanje je obuhvatilo učenike srednjih škola u opštini Bor. Rezultati dobijeni primenom Internet Addiction testa (IAT) za određivanje Internet zavisnosti pokazuju da 34,7% od ukupno 323 ispitanih srednjoškolaca ima delimičnu zavisnost od Interneta. Ovaj alarmantni podatak nagoveštava da zavisnost od Interneta polako uzima maha i da je neophodno izvršiti edukaciju mladih o pravilnom korišćenju Interneta u cilju sprečavanja stvaranje prave patološke bolesti zavisnosti od Interneta. Ključne reči: Internet zavisnost, DSM-IV kriterijum, IAT


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INVESTIGATION OF INTERNET ADDICTION BEHAVIOUR AMONG HIGH SCHOOL STUDENTS

IN BOR COMMUNE

Milica Niculović, Zvonko Damnjanović, Dragana Živković, Dragan Manasijević

University of Belgrade, Technical Faculty Bor VJ 12, 19210 Bor, Serbia

Abstract Many studies have shown that Internet as a new technology and media, besides its good side has also a dark side reflected in a new addicted disease so called Internet addiction disorder. The fact that many young people have greater chance to become Internet addicts has encouraged us to do the research of this kind among high school students in Bor commune. The study was conducted using Young’s Internet Addiction Test and it included 323 high school students. It was determined that 34,7% of respondents have some initial symptoms of Internet addiction. The results of this study indicate that, in order to prevent the possible Internet addiction disorder, it is necessary to educate young people how to use Internet properly. Keywords: Internet addiction, DSM-IV criteria, IAT.

ENTERPRISE RESOURCE PLANNING SYSTEMS AND LEGACY SYSTEMS FROM MENAGER

PERSPECTIVE

Dragan Manojlov, Miroslav Lutovac 1-AICON, 2-Univerzitet Singidunum

Abstract Enterprise Resource Planning (ERP) systems Legacy systems are information systems packages that integrate information and


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information-based processes within and across functional areas in an organization. Contemporary ERP systems integrate business applications, such as general ledger, payroll, supply chain, manufacturing, human resources and many others, that are crucial for strategic and operational manager decisions. Legacy systems are usually considered as older information systems developed in wider range mostly as in-house systems. Legacy systems are already in use and well known by managers and employees. On the other hand, many new integrating functions, data horizontal and vertical integration with suppliers and distributors, or partner organizations are more difficult. ERP systems represent more than enhanced information processing technology, they also automate interdependencies among business processes, and they increase information security concerns, often! entail significant re-engineering efforts. Accordingly, the expanded scope of ERP systems can lead to heightened business risks and the potential for financial statement misstatements, misclassifications, and defalcations. Paper describes benefits and drawbacks of ERP systems as substitution of existing Legacy systems.

QUALITY MANAGEMENT AND TOURIST EDUCATION IN LIBYA

Salem Ali Abuaisha, Miroslav Lutovac

Univerzitet Singidunum, Beograd Abstract Tourism sector is the most important economic sector of many developing countries and it can become an alternative source of income for many developing countries. In spite of increasing investments in tourism in Libya, the revenue is still very small. The Ministry of Education of Libya has started several departments of Tourism studies because Libya can be very attractive as archaeological destination but also for leisure-tourism. After initial increasing incomes, several next years the revenue is downsizing. It becomes obviously that tourism is not self-expandable industry and that education becomes the most important strategic objective in Libya. In


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this paper it will be presented the recent activities in Libya in order to speed-up tourism industry, particularly experience in education. One of the hardest problem is to manage total quality and to reach services expected by foreign tourists. Several interviews are arranged with managers of hotels and faculty members a! nd administrative staff. It follows that the weakness of a culture of total quality in all elements of the educational process is existing, because the Libyan universities were not interested in the application of total quality management until 2006. Now, it is required of all employees in the education sector to learn new skills to support a culture of change and to achieve total quality standards. Libya acquired the 112 rank of 133 countries of the world about the competitive tourism sector according to the classification of the world economic forum on 2009.

STRATEGIC MANAGEMENT DECISIONS ON E-COMMERCE SOLUTIONS FOR SMALL

COMPANIES

Aleksandar Simovic, Miroslav Lutovac VISER, University Singidunum, Serbia

Abstract Small companies are gaining a competitive advantage by using the Internet for direct selling and for communication with suppliers, customers, partners, and competitors thus yielding better customer service, greater efficiency, and improved products. The strategic goal is entering into new markets without harming or cannibalizing brick and mortar operations. According to market-data firms, most consumers use the Internet even more than TV. Wrong strategic decisions on how to enter the market using Internet were fatal to many companies. Internet presence is unavoidable question in marketing audit checklist in SWOT analysis and strategic decisions on determine goals and objectives. On the other hand, many entrepreneurs believe that Internet access is impractical, expensive, or unaffordable for small companies. In this paper we present an implementation of e-commerce


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solution based on open source software. The solution is especial suitable for SME because it is inexpensive and very simple. The importance of implementation different business models and Internet marketing analysis is also presented.

CONSUMER-ORIENTED PRODUCT PACKAGES EVALUATION AND SELECTION

Mladen Velev, Siya Atanasova, Dimitar Vergiev

Technical university of Sofia, Bulgaria, Faculty of Management

Abstract A methodology for preliminary consumer-oriented marketing evaluation is proposed. It is aimed at assessment of alternative variants of product packages and making the most appropriate choice. The methodology is based on a model for evaluation and selection. After entering the data for the different characteristics of the product packages this tool aggregates it to an overall quality score. Based on this score the best package can be selected. An exploratory case study illustrates the application of the methodology. An advantage of the methodology is its ability to handle product packages characteristics measured in scales of different type like interval and nominal scale. Keywords: methodology; product; package; information, effectiveness, consumer-oriented


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RAST PREDUZEĆA PUT DO USPJEHA ILI NEUSPJEHA

Neira Delić, dipl.ecc., Azra Emić, ecc.

Univerzitet u Zenici, OJ Metalurški institut Kemal Kapetanović, Zenica, BiH

Sažetak Turbulentno okruženje i vrijeme u kojem posluju preduzeća nameće pitanja: da li preduzeća mogu opstati na tržištu i koje su to strategije koje bi se primijenile da bi preduzeća zadržala postojeću poziciju na tržištu, odnosno da preuzmu primat i steknu vodeću ulogu; da li su te odluke ispravne i šta poduzeti ukoliko odluke nisu ispravne; te niz drugih pitanja koja je neminovno sagledati za očekivano dobro poslovanje. U pojedinim fazama razvoja preduzeća se susreću sa izazovima koji se stavljaju na teret sposobnostima poduzetnika među kojima posebnu pažnju zaslužuju: rast preduzeća, poduzetnički stres i prodaja preduzeća. Svaki od ovih izazova za poduzetnika kao i poslovni uspjeh predstavlja problem kojem treba posvetiti posebnu pažnju. Uvažavanjem prirode rasta preduzeća trebaju biti odmjerena u procjenama do kojeg nivoa i u kojem smjeru mogu ići sa rastom. Naime, nisu sva preduzeća spremna za rast. Pitanje rasta zavisi od niza faktora pa u tom kontekstu preduzeća moraju značajno upravljati rastom kako ne bi napravila pogrešne korake. U suprotnom rast može izazvati negativan efekat i odvesti preduzeće do neuspjeha. Ključne riječi: Rast preduzeća, izazovi rasta, strate ko upravljanje.


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GROWTH AND DEVELOPMENT OF ENTERPRISES - PATH TO SUCCESS OR FAILURE

Abstract Turbulent environment and time in which operate company imposes the questions: whether the company can survive in the market and which are the strategies that can be used for maintain its lider position on the market; or to take priority and the leading position; whether these decisions are correct and what to do if they aren t correct;and number of other issues that sholud be considered for good business in future. In certain stages of development, company are faced with challenges which are charged with business skills,and the most important are : growth of the company,venture stress and sale of the company. Each of these challenges,equally for both businesses and for business success, are the problem which need to take seriously. Respecting the nature of business growth, company should be steady in estimates of level and directions of its growth. In fact, most companies aren t ready for their growth. The growth factor depends on many factors, so the companies should ta! ke care of company growth to avoid wrong decisions. Otherwise it can produce negative effects and cause company failure. Keywords: growth companies, the challenges of growth, strategic management.

FINANCIAL MANAGEMENT INTERNAL CONTROL

AND ITS IMORTANCE IN CONDUCTING THE AUDIT PROCESS

prof. Pece Nikoloski Phd, prof. Goce Menkinoski Phd

Faculty of economics Prilep, Macedonia

Abstract Control is the process of verifying whether things are going according to plan accepted by the issued and prescribed procedures and


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established principles, the main goal to point out the weaknesses and mistakes in order to correct and prevent their recurrence. The control has great practical and theoretical importance. It is a primary function in examining the operations of the entity. Progress of control is inevitable and necessary in all domains of human activities. The control acts indirectly as a scientific method, increases the success of the operation of subjetot because checks whether the plan in which is set the task was accomplished on time, economical and rational. From the vantage point as an integral element and stage management of the business entity, control can be defined as a whole more administrative actions, methods and procedures relating to monitoring and development process of business decision making and recommending appropriate management actions. The task of the control function is reduced to continuously inform the holders of business decisions and all other interested parties about the conduct of the business entity. Internal control can be defined as oktivnost authorized workers or specially authorized organizational unit in the business entity with the task to ensure the execution of the program set by the plan and in size, quality and set limits, to ensure regularity in the use of funds, proper in financial-material operations and ensure consistent and full implementation of orders and decisions of administrative and employer. The rise of awareness of responsibility of each individual job within the business entity is a very important factor. If it comes to growing a business entity, then there is a greater danger to the worker as an individual to lose feeling in the whole business entity where he works, and with it the awareness that his work contributes to achieving a common goal. Control operations can be performed not only by various bodies and individuals, but it can be mechanized and automated. By applying various technical means of control going to become as impersonal as possible, ie. is. independent of man and of his personal preferences, knowledge and experience. In a well organized business entities, especially in prodaction, such control has more education for workers immediate producers. As in any scientific discipline, and control the operation of business entities using certain methods. They are the same used in other scientific disciplines, and primarily in the analysis of the operations of


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business entities as follows: deductive, as basic and inductive, as an auxiliary method. Furthermore, control and apply methods to compare, isolation, correlation, causality and others. Mentioned, in literature still meet four control methods, such as: current, permanent, periodic and sudden. In this division the methods of control, mainly starts from the vantage point of time of their performance, which presumably is required first to execute the current record object control, and then approaches to providing assessment of the correctness or successful operation of the object being controlled. It should be pointed out that some authors mentioned methods are treated as types of control, from the vantage point of time in which it is performed, which was discussed earlier. There is another opinion, according to which types and methods of control are considered together, or not carried out their limitations. If we take into account previous observations, it makes quite a short review of the mentioned, based on the literature, methods of control given by f. Krajchevikj. These methods of control should not be reflected as strictly separated or isolated, but as methods that are mutually intertwined. Which of them, when and how to apply primarily depends on the object of control, and also the intention or the specific task that sets up the control. Therefore Danert correctly notes that "the choice of methods of control should be given special importance. It is important that control act of awareness of responsibility of each individual, their job should be considered the control. In the literature cited several principles of controlling the operation of business entities, and here will be talking about some of them: - Principle of truthfulness, - Principle of dokumentiranost, - Principle of rationality, - Principle of continuity, - Principle of timeliness, - Principle of legality, - Principle of professional secrecy.


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MANAGEMENT – PROCESS TO QUALITY EDUCATION

Sladjana T Stamenkova

Karl Libkneht, 64-1/10, Skopje

Abstract Crossing the path with the management challenge of the 21st century, managers must be more innovative, more flexible and above all focused towards the success. Quality becomes more critical, the market factor, which distinguishes the school or a company from all others. Main characteristic of all modern societies is the management of schools/ company. In doing so, the best will be those who will manage to develop an innovative culture, in which the employees will enjoy the changes, but also to be the ones that will manage to develop those very changes. James Houghton from Corning Inc., advocates for the continuous repetition of the following factors: “Quality, quality, quality……………………………………participation of employees”. Management should take into account that all its activities are directed towards the work, to motivate, to synchronize all the factors working in the school, teachers, students, parents, administrative and technical personnel, and for all their activities should be controlled in this direction, to see the effects of that work. With the work plan, in all schools, firstly performance targets are defined, which lead to development of all shareholders in given activities, project tasks, which is the starting point for changes at all levels of education. Development plan for education can be a good basis on working with external partners and local municipality. Every member in any organization/ school is working more efficiently if certain conditions are met. It requires everyone to be more flexible in certain alterations, the formation of work teams, and this partnership brings to the ease of overcoming all the problems and their solutions, and changes are accepted better.


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OD ORGANIZACIJE KOJA UČI DO ODRŽIVOG RAZVOJA

Suzana Bursać

Adama Privićevića, Zemun Izvod Održivi razvoj danas je široko poznat koncept, a može se izraziti u smislu ekonomskog, ekološkog i društvenog napretka. Usled porasta broja stanovnika i njihovih potreba prirodni se resursi sve intenzivnije troše a problem održivosti postaje globalni problema jer utiče na sve zemlje. Održivi razvoj mora da postane deo politike svake škole, organizacije i Vlada zemalja na svim nivoima. Kako bi koncept održivog razvoja opstao neophodno je da se pojednici upoznaju sa principima održivog razvoja kao i da se organizovanjem obuka i treninga od strane organizacija doprinese širenju znanja o održivom razvoju. Pojedninci koji uče, učeće organizacije i učeća društva kreiraju svest o hitnosti ‘’održivog’’ rešenja za brojna pitanja u oblasti klimatskih promena, narušenog ekosistema i biodiverziteta, društvene nejednakosti, globalnog siromaštva i nedostatka obrazovanja i zdravstvene nege za milione ljudi širom sveta. Ključne reči: organizacija koja uči, održivi razvoj, znanje

FROM LEARNING ORGANISATION TO SUSTAINABLE DEVELOPMENT

Apstract Sustainable development is now widely known concept, and can be expressed in terms of economic, environmental and social progress. Due to population growth and their increasingly needs for natural resources consuming, a sustainability problem is becoming a global problem because it affects all countries. Sustainable development must become a part of each school's policy, organization and government of countries at all levels. Individuals must be familiar with concept and principles of sustainable development, and through different levels of training and education they will contribute spreading knowledge and


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sustainability. Learning individuals, learning organizations and learning societies create awareness about the urgency of ‘’sustainable’’ solutions for many important questions in the field of climate change, degraded ecosystems and biodiversity, social inequality, global poverty and lack of education and health care for millions of people around the world. Keywords: learning organization, sustainable development, knowledge

KLASTER KOMUNIKACIJA I UPRAVLJANJE

Tatjana Kalezic, Marijeta Lazor Bulevar Cara Lazara 56

Izvod Kao savremeni model poslovnog udruživanja klaster u svojoj strukturi okuplja predstavnike javnih i obrazovnih institucija, privatnog i civilnog sektora, experata i kreativnih individualaca, to postavlja visoke zahteve za upravljanjem i komunikacijom, kako externe tako interne, kako bi se uspostavila neophodna ravnoteža između svih činilaca i stvorili preduslovi za delovanje, uticaj i promene u društvenoj sredini.

PROCENA RIZIKA TOKOM PROIZVODNJE JESTIVOG ULJA

Vangelče Mitrevski, Tale Geramitèioski, Monika Lutovska,

Vladimir Mijakovski Tehnicki fakultet, Ivo Lola Ribar bb, 7000 Bitola Republika

Makedonija Izvod U radu je opisan postupak procena rizika na radna mesta, tokom proizvodnje jestivog ulja u fabrici A.D. Briliant tip. Na osnovu obrade


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rezultata dobijenih iz pripremljenih ček lista i rezultata merenja mikroklimatskih parametara radne okoline, fizičke i hemijske štetnosti, izvršena je identifikacija prisutnih opasnosti i štetnosti. Procena rizika je izvršena pomoću softverskog paketa Lati PRO. Nakon definisanja nivoa rizika, preporučene su mere za sprečavanje, smanjenje i otklananje rizika na radna mesta gde je utvrðen povećani rizik. Kljucne reči: procena rizika, opasnosti, štetnosti.

RISK ASSESSMENT DURING PRODUCTION OF EDIBLE OIL

Vangelce Mitrevski, Tale Geramitcioski, Monika Lutovska,

Vladimir Mijakovski Faculty of Technical Sciences, Ivo Lola Ribar bb, 7000 Bitola

Republic of Macedonia Izvod In this paper a procedure for occupational risk assessment at workplaces during production of edible oil in the factory AD Briliant Stip is described. On the basis of results obtained by processing of prepared check list, and obtained results from the measurements of microclimate parameters, physical and chemical hazards, the identification of present risks and hazards were done. The risk assessment was performed using the software package LatiPRO. After defining the level of risk, measures for prevention, reducement and elimination of risks at workplaces where increased risk was found, were recommended. Keywords: occupational risk assessment, risks, hazards.


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OKRUŽENJE I POSLOVNO ODLUČIVANJE

Doc. dr Ljiljana Savić1, Doc. dr Vladimir Radovanović2, 1-Fakultet tehničkih nauka Kosovska Mitrovica,

2-Tehnički fakultet Čačak, Izvod Preduzeće kao otvoren sistem budno motri na svoje okruženje sa kojim je u interaktivnom odnosu. Okruženje utiče na menadžerske odluke putem prisutne neizvesnosti u okruženju i putem odnosa koji postoje između preduzeća i njegovih spoljnih činilaca – stejkholdera. U eksternom okruženju preduzeća postoji veći broj uticajnih elemenata, zainteresaovanih grupa i uticajnih snaga odnosno stejkholdera koji u velikoj meri utiču na postupke menadžera. Njihove aspiracije, snaga i karakter uticaja određeni su značajno konstelacijom varijabla ekonomske, političke, tehnološke i socijalne prirode. U radu je sagledan uticaj najznačajnijih elemenata specifičnog i opšteg okruženja (kao komponenti eksternog okruženja) na preduzeće i odluke menadžera. Veliki je izazov za menadžment da ustanovi relativni značaj svakog stejkholdera i da na toj osnovi balansira svoje poslovanje. Treba imati u vidu da pojedini stejkholderi nisu uvek tangirani svakom odlukom preduzeća. Takođe, njihov značaj i uloge zavise od toga o kakvom tipu okruženja je reč. Neizvesnost okruženja odnosi se na kombinaciju složenosti i promene okruženja. Reagujući na neizvesnost menadžeri nalaze kreativne načine za strukturiranje i organizovanje rada što je u radu pokazano. Ključne reči: preduzeće, eksterno okruženje, stejkholderi, neizvesnost okruženja, strukturiranje, menadžerske odluke. Abstract Company as an open system closely observes its environment with which it is in interactive relation. The environment affects the managerial decisions through the current uncertainty in the environment and through relationships that exist between the enterprise and its stakeholders – external factors. In the external environment of enterprises there are a number of influential elements, concerned groups and influential forces or


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stakeholders who greatly influenced on actions of managers. Their aspirations, strengths and character of the influence are significantly defined by certain constellation of economic, political, technological and social variables. The work outlines the influence of the most important elements of specific and general environment (as a component of the external environment) on enterprise and manager decisions. A great challenge for management is to establish the relative importance of each stakeholder and on that basis to balance its business. It should be noted that some stakeholders are not always affected by every enterprise decision. Also, their importance and role will depend on what type of environment is in guestion. The environmental uncertainty refers to the combination of complexity and changing environment. Reacting to the uncertainty the managers find creative ways of structuring and organizing the work which is shown here. Keywords: enterprise, external environment, stakeholders, environmental uncertainty, structuring, managerial decisions


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THE GRAPE WASTE MANAGMENT. THE PRODUCTION OF GRAPE SEED FLOUR AS

ANTIOXIDANT DIETARY AND NUTRITIONAL SUPPLEMENT

Vladimir Radovanović1, Snežana Lekić2, Blaga Radovanović1

1-University of Niš, Faculty of Natural Sciences and Mathemathics, Višegradska 33, 18000 Niš, Serbia

2-University of Niš, Faculty of Economics, Trg kralja Aleksandra 11, 18000 Niš, Serbia

Abstract Grape waste (skins, stalks and seeds) remain after the grapes have been pressed and the juice removed for fermentation. The grape by-products are organic in nature and can be successfully treated (composted) and re-used. The grapes skins can be recover in alcohol, tartaric acid and finally the dry grape skin waste is used for boiler fuel. The grape waste is also taken to other sites for composting and then re-used as a soil conditioner. The grape seeds as by-product can be for the production of grape seed oil and seed flour. The grape seed flour contains monomeric favonoids (gallic acid, catechin, and epicatechin) and oligomeric and polymeric compounds (tannin) derived there from, and are suitable raw materials for the production of antioxidative dietary supplements. Antioxidants that accumulate in neuronal tissue are potential candidates for prevention or treatment of disorders involving oxidative stress. Oxidative processes because of free radicals have a negative influenc! e on serious illnesses and cardiovascular-diseases. The grape seed flour showed a stronger antioxidative effect than apple juice, vitamin E and gallic acid and because it is used in USA, Austria, Germany, Italy, Suisse, Portugal, Czech, Malaysia, Singapore, Japan as an additive for various food applications (make breads, pastas, cakes). Actually, more food products with cold pressed grape seed oil and flour are getting established for the international market.The volume of the grape waste produced directly relates to the volume of grapes pressed and in turn depends on the specific climatic conditions of the relevant vintage. Data from the Statistical Serbian Office show that there are about 60,000 hectares under vine and approximately 350 million vines.


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Grape production in Serbia, the average is around 350 000 tonnes of grapes, of which remains about 7 000 tons of grape by-products, which is only used for the production of alcohol, and most of ending up in landfills as orga! nic waste. It is known that the world market 1 kg grape seed f! lour is sold for around 16-20 euros. Recent scientific researchs have also confirmed that 1 kg of seed flour can be obtained about 6-7 g catehina antioxidant supplements, which in the international market are selling for 85-100 euros. Grape waste in Serbia still does not provide a basis for the creation or expansion of production of antioxidant dietary and nutritional supplements.

SAVREMENA EKONOMSKA KRIZA U SVETU I IMPLIKACIJE NA SRBIJU

dr Ljiljana Stošić Mihajlović, dr Petronije Jevtić

Visoka škola primenjenih strukovnih studija, Vranje

Izvod Tema svih tema će vrlo brzo, ako već nije, postati kriza svih mogućih kriza. Hipotekarna, bankarska, finansijska, ekonomska... Šta se tu uopšte dogodilo? Da li danas iko može biti dovoljno kompetentan da u potpunosti odgovori na sva pitanja koja se valjaju poput lavine? Ključne reči: ekonomska kriza, finansije, Srpska privreda

MODERN WORLD ECONOMIC CRISIS AND IMPLICATIONS OF SERBIA

Abstract The topic of all topics will be very soon if not already, become a crisis of anypossible crisis. Mortagage, banking, financial, economic... What


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does this happen? Does anyone today can be compenttentan enough to fully answer all questions that are rolling like an avalanche? Keywords: economic crisis, finance, the Serbian economy

PREDVIĐANJE POSLOVNE BUDUĆNOSTI -KONCEPTI I ALATI U SAVREMENOM STRATEGIJSKOM MENADŽMENTU

dr Petronije Jevtić1, dr Ljiljana Stošić Mihajlović1, dr Marjana

Merkac Skok2

1- Visoka škola primenjenih strukovnih studija, Vranje 2- Fakultet za komercijalne in poslovne vede,Celje

Apstrakt Strategija je relativno novo područje u poslovanju. Karakteristika strategije jeste kako alocirati resurse i kako izvršiti razmeštaj resursa u postupku primene strategije. Važno je da je strategija zasnovana na dugoročnim ciljevima. To bi bio plan definisanih ciljeva koji se jasno definišu na početku. Kada govorimo o dugoročnoj strategiji treba postaviti pitanje u kom poslu se kompanija nalazi ili u kom poslu kompanija treba da bude, odnosno kakvu vrstu kompanije želimo. Ono što je važno u ovoj definiciji jeste da napravimo razliku između resursa kojima preduzeće raspolaže i okruženja u kome preduzeće deluje. Ključne reči: predviđanje, poslovanje, strategijski menadžment


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PREDICTING THE FUTURE OF BUSINESS-CONCEPTS AND TOOLS IN MODERN

STRATEGIC MANAGEMENT Abstract The strategy is a relatively new area of business. The characteristic of the strategy is to allocate resources and to make deployment of resources in the implementation of the strategy. It is important that a strategy based on long-term goals. That would be a plan-defined goals that are clearly defined at the outset. When it comes to long-term strategy to raise the issue in any business the company is situated or in which companies work needs to be, or what kind of company we want. What is important in this definition is to distinguish between resources that enterprise and the environment in which the company operates. Keywords: forecasting, operations, strategic management

PERMANENTNA EDUKACIJA MENADŽERA

dr Petronije Jevtić1, dr Ljiljana Stošić Mihajlović1, dr Marjana Merkac Skok2

1- Visoka škola primenjenih strukovnih studija, Vranje 2- Fakultet za komercijalne in poslovne vede,Celje

Izvod Uspešni biznismeni, odnosno - dobri menadžeri moraju imati veoma dobro formalno obrazovanje. To znači da su menadžeri uspešno zavrsili odgovarajuće fakultete, specijalizacije, magisterijume, pa i doktorate. Međutim, ovako stečeno znanje vremenom gubi svoju moć, pošto se praksa menadžmenta odvija u uzburkanom okruženju; tokovi biznisa su brzi i nepredvidljivi, potrebno je permanentno inovirati znanja menadžera, obogatiti njihovo iskustvo novim iskustvima. Ključne reči: edukacija, menadžment


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CONTINUOUS EDUCATION MANAGERS Abstract Successful businessmen, and - good managers must have a very good formal education. This means that managers have successfully completed the appropriate faculty, specialization, MSc, and doctorates. However, this knowledge gradually loses its power, as the practice of management takes place in a turbulent environment, business flows are fast andunpredictable, it is necessary to continuously update the knowledge of managers, to enrich their experience with new experiences. Keywords: education, management

ODJECI SAVREMENE FINANSIJSKE KRIZE I ULOGA MEDIJA

dr Ljiljana Stošić Mihajlović, dr Petronije Jevtić

Visoka škola primenjenih strukovnih studija, Vranje

Izvod U savremenoj globalnoj finansijskoj krizi glavnu mesijansku ulogu ima državni intervencionizam. I to sve počinje u SAD, najvećem zagovorniku liberalne ekonomije. Spašavanje banaka je sredstvo kojim treba da se postigne glavni cilj – spašavanje privrede od kolapsa. Recepti neoliberalnih „gurua“ su zakazali, a spasiteljske sada niko ne predlaže. Naprotiv, i oni koji opravdavaju neoliberalne ekonomske recepte okreću se državnim merama monetarne sfere i fiskalne politike. Mediji su prepuni navedenih i sličnih konstatacija. Njihova uloga u osvetljavanju raznih aspekata krize je veoma konstruktivna. Oni otkrivaju da čak ni privatno vlasništvo banaka često krije specijalne veze sa državom. Ne ulazeći previše u ekonomsku suštinu problema, mediji su mesecima i godinama revnosno upozoravali da je konkurencija na tržištu nekretnina pregrejana i da mora doći kraj


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podizanju cena i nekontrolisanom rasplamsavanju kreditnog tržišta sa precenjenom vrednošću hipoteke i stimulativnom cenom kapitala. Ključne reči: savremena finansijska kriza, uzroci i posledice

ECHOES OF MODERN FINANCIAL CRISIS AND ROLL OF THE MEDIA

Abstract State interventionism plays the key messianic role in the current global financial crisis. All has started in the USA, the greatest advocate of liberal economy. Saving banks is a means to achieve the main goal – saving economy from the collapse. The recipes of neo-liberal „gurus“ failed and nobody has suggested the saviors. On the contraty, those justifying neo-liberal economic recipes turn towards state within monetary sphere and fiscal politics. Media is filled with stated and similar conclusion. Their have very constructive role in enlightening different aspects of crisis. They discover that even the private ownership of banks often hides special connections to state. Not tackling too much with the economic a essence of the problem, media has been warning for months and years, that the conjecture on real a state market has become overheated and that increasing prices must follow along with uncontrolled inflaming of credit market with overestimated value of mortgage and stimulating capital price. Keywords: modern financial crisis, causes and consequences


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DEVELOPMENT OF EMPLOYEES PRE-RETIREMENT ADAPTATION PROGRAMMES

Daniela Velkova

Business Academy Smilevski - BAS, Skopje, Macedonia

Abstract One of the most significant segments each organization shall pay serious attention to in the process of crating the organizational strategy is the employees' career development. Career development is a life-long process people go thorough in their working path in one or many organizations, a path along which they continually change, starting with certain values, goals and ambitions they had in the beginning of their careers, and moving along to the middle of their careers and finally to the end. What once has been acceptable and challenging in the beginning of the career does not have to remain the same in the further period. In the course of the ageing process, the employees have different needs in different stages of life. This implies the need that organizations shall develop appropriate programmes for career development for all age periods of their employees. If we analyze the career stages one goes through during his/her working experience (exploration and career establishment stage, career promotion stage, career maintenance stage and late career stage), we can clearly see that the number of organizations having developed programmes for employees pre-retirement adaptation, which shall be the key features of the late career stage, is insignificant. In the present paper, the reasons and the needs for employees pre-retirement adaptation programmes shall be presented as one of the challenges modern organizations face. Keywords: Career, late career, retirement, programmes.


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METODOLOŠKI PRISTUPI ZA UPRAVLJANJE RIZIKOM OD UDESA

Miroljub Grozdanović, Evica Stojiljković, Ivan Krstić

Univerzitet u Nišu, Fakultet zaštite na radu u Nišu, Čarnojevića 10a, 18000 Niš

Izvod Udes se često definiše kao emisija velikih razmera, požar ili eksplozija, koji su rezultat nekontrolisanog razvoja događaja u nekom sistemu, a koji za posledicu ima ozbiljnu opasnost za ljudsko zdravlje i/ili okolinu, odmah ili sa odloženim dejstvom, unutar ili izvan granica posmatranog sistema, i koji uključuje jednu ili više opasnih supstanci. Upravljanje rizikom od udesa je takav pristup upravljanju koji je zasnovan na identifikaciji i kontroli onih oblasti i događaja koji su potencijalni izazivači neželjnih promena u sistemu. Radi kontrole rizika neophodno je formirati jedinstven, zaokružen sistem upravljanja rizikom. U nedostatku istog, pojedine države su izradile nacionalne okvire i preporuke za upravljanje specifičnim rizicima, a mnogi autori su dali svoju viziju i svoj pristup ovoj problematici. U radu su prikazani različiti metodološki pristupi za upravljanje rizikom od udesa i analizirane osnovne sličnosti i razlike između ovih koncepata. Ključne reči: rizik, udes, upravljanje.

METHODOLOGICAL APPROACHES FOR RISK MANAGEMENT OF ACCIDENT

Miroljub Grozdanović, Evica Stojiljković, Ivan Krstić

University of Niš, Faculty of Occupational Safety in Niš, Čarnojevića 10a, 18000 Niš

Abstract The accident is often defined as a major emission, fire, or explosion resulting from uncontrolled developments in the course of the


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operation/systems, leading to serious danger to human health and/or the environment, immediate or delayed, inside or outside the system, and involving one or more dangerous substances. Risk management of accident is a management approach based on the identification and control of those areas and events which potentially cause the undesirable changes in the system. In order to control the risk, it is necessary to establish a unique, integrated system of risk management. Due to the absence of such a system, some countries have developed national frameworks and recommendations for risk management, while many authors have offered their vision and their approach to this issue. This paper presents different methodological approaches for risk management of accident and analyses the basic similarities and differences between these concepts. Key words: risk, accident, management.

MENADŽMENT PRISTUPAČNOG STANOVANJA

Milomir Mitrović1, Gordana Čolović2, Danijela Paunović2

1 Urbanistički zavod Beograda 2 Visoka tekstilna strukovna škola za dizajn, tehnologiju i menadžment,

Beograd Izvod Menadžment pristupačnog stanovanja u Srbiji trebalo bi da uvede nove principe finansiranja pristupačne stanogradnje, racionalnost i kombinovanje izvora, prvenstveno oslanjajući se na finansijsko tržište, transparentnost subvencija, čvrste mehanizme povraćaja sredstava. Cilj je da se postigne samoodrživost obrtnih fondova, korišćenje postojeće infrastrukture finansijskih institucija, socijalnih institucija i sistema javne uprave. Novi javni menadžment omogućio bi ubrzani razvoj pristupačne stanogradnje javne uprave, profit, otvaranje novih radnih mesta i održivi razvoj.


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MANAGEMENT OF AFFORDABLE HOUSING Abstract Management of affordable housing in Serbia should introduce new principles of financing affordable housing, rationality and combining resources, primarily relying on financial markets, the transparency of subsidies and mechanism solid return on assets in order to achieve sustainability revolving funds. Goal is existing infrastructure, financial institutions, social institutions and public system. New public management would enable rapid development of affordable housing administration, profit, job creation and sustainable development.

RACIO ANALIZA AKTUELNIH PERFORMANSI POSLOVANJA INVESTICIONIH FONDOVA U

SRBIJI 1

Lidija Barjaktarović1, Dejan Ječmenica2, Maja Paunović3 1-Univerzitet Singidunum, Poslovni fakultet, Beograd

2-Wiener Städtische osiguranje, Beograd 3-Univerzitet Alfa, Fakultet za menadžment, Sremski Karlovci

Izvod Predmet ovog rada je osvrt na performanse otvorenih investicionih fondova u Srbiji u prethodnih pet godina. Primenom Jensenove alfe, Šarperovog i Sortinovog racia je utvrđeno da su performanse domaćih otvorenih investicionih fondova loše. Tema ovoga rada je analiza performansi koje su ostvarili otvoreni investicioni fondovi u Srbiji u prethodnih pet godina od kada posluju. Sagledavanje poslovanja investicionih fondova je bazirano na prinosima koji nose i rizicima 1 Rad je deo projekta „Unapređenje konkurentnosti Srbije u procesu pristupanja Evropskoj uniji“, br. 47028, u vremenskom trajanju od 2011-2015, finansiran iz sredstava Ministarstva nauke i tehnološkog razvoja Republike Srbije.


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koje prihvataju u poslovanju. U Srbiji su fondovi počeli da funkcionišu 2007. godine. Trenutno ih posluje 15. Dominiraju fondovi rasta vrednosti i fondovi očuvanja vrednosti. Ukupna neto imovina otvorenih investicionih fondova je 1.078 miliona dinara. Ključne reči: investicioni fondovi, kamatne stope, rizik, Jensenova alfa, Šarperov racio, Sortinov racio Abstract The subject of this paper is to analyze the performance of open investment funds in Serbia over the past five years. By applying Jensen's alpha, Sharper and Sortino ratio it was found that the performances of domestic investment funds are unsatisfactory. The topic of this paper is to analyze the performance achieved by the open investment funds in Serbia over the past five years since they started to operate. Review of investment funds operations is based on the returns they bring and the risks they accept in the business. In Serbia, the funds started to operate in 2007. At the moment there are 15 funds. Value growth funds and value maintenance funds dominate. A total net asset of open investment funds is 1,078 million dinars. Keywords: investment funds, interest rate, risk, Jensen's alpha, Sharper ratio, Sortino ratio

SISTEM INTERNIH KONTROLA I INTERNA

REVIZIJA KAO INSTRUMENTI UPRAVLJANJA

Ruždija Kalač HILTON DOO ROYAJE, Sarajevska br.15

Izvod Svrha izrade ovog rada jeste da ukaže na to da sistem internih kontrola i interna revizija predstavljaju jedne od najvažnijih elemenata menadžmenta i treba da imaju stalnu i aktivnu ulogu u upravljanju. Cilj rada je ukazati na to da oni entiteti koji nemaju efikasan sistem kontrole, snose veći rizik nastanka nepravilnosti, greški i zloupotreba.


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Poslovanje u složenim uslovima, stalne i nepredvidive promjene i rizično okruženje, stvaraju veće potrebe i rast interesa za kvalitetnim sistemom internih kontrola. Imajući u vidu da se danas najveći dio posla obavlja u diverzifikovanim i decentralizivanim poslovnim sistemima, kao i polazeći od toga da su današnji uslovi privređivanja izuzetno složeni i nestabilni, postavlja se pitanje dali je dovoljan nadzor nad poslovanjem koji se ostvaruje internim kontrolama. Sve se više javlja potreba za kritičkim ispitivanjem i ocjenom funkcionisanja internih kontrola. Jedan od osnovnih zadataka interne revizije postaje savjetovanje menadžmenta o mogućnostima upravljanja rizicima ponajprije u smislu oblikovanja i nadziranja odgovarajućeg sistema internih kontrola kao instrumenta upravljanja rizicima. Pri izradi ovog rada kao početnu hipotezu sam postavio da se menadžment stalno razvija, da prati promjene u okruženju i da postoje brojni faktori koji bitno utiču na njegovu spremnost da prihvati stalne izazove i iskušenja savremenog poslovanja. Kako se osnovni metodološki principi društvenih nauka zasnivaju na dijalektici, to sam u radu koristio dijalektičke, analitičke, sintetičke i verifikacione metode, sistemski pristup, analize slučaja itd Sistem internih kontrola i aktivnosti interne revizije pored toga to su veoma bitno sredstvo za povjerenje stejkoholdera da se odgovorno čuvaju imovina i sredstva organizacije, takođe ukazuju menadžmentu na moguća unapređenja ekonomičnosti (obavljanje poslova jeftino), efikasnosti (raditi stvari na pravi način - adekvatnim alatom), efektivnosti (raditi prave stvari-postizati ciljeve) i pravičnosti (raditi ih kako treba). Ključne riječi: menadžment,sistem internih kontrola, interna revizija, kontroling, odbor za reviziju....


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SYSTEM OF INTERNAL CONTROLS AND INTERNAL AUDIT AS MANAGEMENT

INSTRUMENTS Abstract The purpose of this paper is to show that the system of internal controls and internal audits represent one of the most important elements of management and should have a constant and active role in management. The aim is to point out that those entities that have an effective system of control, bear the greater risk of irregularities, errors and abuses. Business in complex conditions, constant and unpredictable change and risky environment, create a greater need and a growing interest in quality system of internal controls. Bearing in mind that today most of the work is being done in diversified and decentralized business systems, but also considering the fact that today's economic conditions are extremely complex and unstable, the question is whether sufficient control over the operations which are implemented internal controls. The need for critical examination and evaluation of internal control is increasingly appearing. One of the main tasks of internal audit becomes advising of management on risk management capabilities, particularly in terms of design and supervision of an appropriate system of internal controls as an instrument of risk management. In preparing this paper my initial hypothesis is that management is constantly evolving, that it monitors changes in the environment and that there are numerous factors which significantly affect its willingness to accept new challenges and temptations of modern business. Given that the basic methodological principles of social science are based on the dialectic, in this paper I used the dialectical, analytical, synthetic and verification methods, systems approach, case studies etc The system of internal control and internal audit activities besides being a very important tool for the trust of stakeholders to responsibly protect property and assets of the organization, also suggest possible improvements in management efficiency (operating cheap), efficiency (doing things the right way - with adequate tools) , effectiveness (doing the right things, - achieve goals) and fairness (to do them properly). Keywords: management, the system of internal control, internal audit, controlling, audit committee, etc.


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THE ROLE OF THE FINANCIAL MANAGEMENT AS PART OF THE PUBLIC COMPANIES

MANAGEMENT

Dr Silvana Koleva Koleva Ekonomski fakultet - Skopje, Republika Makedonija

Abstract Good management in the public enterprises, especially in the finance sector, should improve the efficiency and the access to assets (capital). The choice of the “exact” management model depends on the overall institutional capacity of a country. Due to that, in this paper, an accent is given to the finance management in the public enterprises. The financial manager should play a crucial role in ensuring successful performance of the enterprise. That means that the manager should support (help) the development of plans and should find different opportunities for attracting businesses. The management in the public enterprises should carefully manage the assets (capital) with increased awareness and responsibility towards the fact that they are spending “state money”. In order the spending of the state (public) money to be efficient, a higher responsibility, short term and long term planning, cost control, well defined accounting procedures, employee trainings in the financial management area and team work, are acquired. Only on that way the goals and the high level commitments will be achieved. The integral role of the financial management of the public enterprises provides strategic measures in facilitating the process in achieving accountability. Keywords: public enterprises, financials, managers, costs


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STRATEGIJE POSLOVANJA U NESTABILNOM INSTITUCIONALNOM AMBIJENTU – PRIMER

BRIK2 ZEMALJA

Rakita Branko, Azdejković Dragan, Marković Dušan Ekonomski fakultet Beograd

Izvod Kada je pre više od jedne decenije vodeća investiciona banka Goldman Sachs osmislila akronim BRIK i predvidela da će ove zemlje u prvoj deceniji 21. veka imati vodeću ulogu u razvoju globalne ekonomije mnogi su bili skeptični. Ono u šta su mnogi sumnjali ostvarilo se. Na kraju 2011. godine BRIK zemlje su generisale skoro 26% globalnog GDP, ali je mnogo bitnije da su doprinele rastu globalnog GDP sa preko 50%. Impresivan rast BRIK zemalja u prethodnom periodu u velikoj je meri posledica snažnog priliva SDI3. Snažan priliv SDI i ekonomski razvoj u prethodnom periodu nisu bili praćeni unapređenjem efikasnosti institucija. U radu ćemo pokazati da relativno neefikasne institucije u BRIK zemljama nisu delovale odbijajuće na MNK,4 koje su se dominantno vodile veličinom i dinamikom razvoja tržišta. Analiziraćemo modifikacije poslovnih strategija MNK, u odnosu na primenjivane na tržištima razvijenih zemalja, a čija je svrha upravljanje nestabilnim institucionalnim ambijentom. Zaključak je da se modifikovanje poslovnih strategija ogleda u uspostavljanju snažnih veza sa lokalnim stejkholderima, a sve u cilju sticanja neophodnih znanja za poslovanje u specifičnom poslovnom ambijentu i kreiranju baze putem koje bi se uticalo na podizanje efikasnosti institucija. Ključne reči: BRIK zemlje, strane direktne investicije, institucije, poslovna strategija

2 Brazil, Rusija, Indija i Kina 3 Strane direktne investicije 4 Multinacionalne kompanije


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BUSINESS STRATEGIES IN UNSTABLE INSTITUTIONAL ENVIRONMENT – CASE OF BRIC5

COUNTRIES

Rakita Branko, Azdejković Dragan, Marković Dušan Faculty of Economics, Belgrade

Abstract The visionary idea of BRIC countries and their leading position in the development of global economy in the first decade of the 21st century, conceived by the leading investment bank Goldman Sachs more than a decade ago, came under heavy skepticism. Nevertheless, what many doubted came true. At the end of 2011 BRIC countries generated approximately 26% of global GDP, and more importantly their share in the growth of global GDP was more than 50%. The impressive growth of BRIC countries over the previous period was in large measure due to FDI6. Intensive FDI and economic development have not been followed by improvement of the efficiency of institutions. This article will show that inefficient institutions in BRIC countries have not been discouraging to MNC7, whose dominant motive was the extent and the growth dynamics of a market. Modifications to business strategies applied in developed countries by MNC in order to manage unstable institutional environment in BRIC countries will be analyzed. The conclusion is that the key modification is establishment of strong relationships with local stakeholders, in order for MNC to gain necessary knowledge of a specific business environment and create a sound basis for improvement of the efficiency of institutions. Keywords: BRIC countries, institutions, business strategy

5 Brazil, Russia, India and China 6 Foreign Direct Investments 7 Multinational Companies


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STRATEGIJSKI MENADŽMENT ZNAČENJE I IZAZOVI

Mohamed Ali Bshina

Univerzitet Singidunum, Beograd Izvod Strateški menadžment kroz strateško razmišljanje postaje delotvorna primena jednog od ključnih osnova razlike između institucija u razvijenim zemljama i drugih institucija u nerazvijenim zemljama i postao je standard u vezi diferenciranja razlika između uspešnih organizacija. Naš cilj u ovom istraživanju je definicija koncepta strateškog menadžmenta u odnosu na izazove sa kojima se suočava njegova primena u organizacijama da bi se ovi izazovi prevladali u pokušaju da se o tome obavijestiti obeležja strateškog upravljanja tako da se oslanjaju na najvažnije reference i resurse koje postoje u ovom području. Strateški management je znanje i ima neke korake. To je znanost skup smjernica načela utvrđenih u upravnom odlukom, svjestan od praktične i realne koristi u pobjedu nad konkurentima i povećati vrijednost mnogim organizacijama, s gledišta klijenata, a možemo primijeniti to znanje u dio, ili u vrijeme bez druge organizacije koje se odluče za strateškog razmišljanja vlasti složili su se primjenjivati sve ideje i načela i slijedite korake koji su se na administrativnoj misli. Također se mora nositi s potpuno novi, i nastoji iskoristiti to u teoriji upravljanja, odnosno u području tržišta i njezinih mehanizama, ili u području znanosti i tehnologije koja izlazi iz nas svaki dan što je novo. Svaka organizacija koja želi uspjeh, izvrsnost i natjecanja, moraju slijediti ovu liniju, inače organizacija će se smanjiti na najmanju ruku, ako ne i smrt zajedno. Ključne reči: Strateški menadžment, strateško planiranje, strateško upravljanje, proces model strateškog menadžmenta


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THE STRATEGIC MANAGEMENT, NOTIONS AND CHALLENGES

Abstract Strategic management through strategic thinking become effective application of the one of the crucial underpinnings of the distinction between institutions and developed countries and other institutions and underdeveloped countries and has become standard to distinguish between of successful organizations established trump lead and other failed organizations volatile loss-making subsidiary. Our aim in this research is the definition of the concepts of strategic management and to shed light on the challenges facing the application of strategic management in organizations and can overcome these challenges in an attempt to inform the characteristics of strategic management constructed and that by relying on the most important references and resources specializing in this area. The strategic management is a knowledge and have some steps. It is a science in a set of guideline principles established in the administrative decision, aware of a practical and realistic uses in the win over competitors, and increase the value of many organizations, from the viewpoint of clients, and we can apply this knowledge in part, or in time without the other, organizations that decide the strategic thinking by the authorities agreed to apply all the ideas and principles and follow the steps which settled at the administrative thought. It also has to cope with all-new, and seeks to take advantage of it, in management, theory or in the area of the market and its mechanisms, or in the field of science and technology that comes out to us every day what is new. Every organization that seeks to success, excellence and competition, have to follow this line, otherwise the organization will shrink at very least, if not the demise altogether. Keywords: strategic management, strategic planning, strategic administration, process model of strategic management


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FORMING A CODE OF ETHICS AS PART OF ORGANIZATIONAL STRATEGY

Gordana Tasevska

Biznis Akademija Smilevski - Bas , Istra br 19 Bitola Abstract For making a decision one often needs moral courage. The codex in a organization as an organizational framework functions as a guide while making a certain decision, and ambitious project from which everyone gains, the employs as well as the organization. That is a way to make a change in the organizations and also to make them a place of constant learning. From the above mentioned aspect this work is about the way of the codex is constituted a process whose roots are probably in organizational units, the way it is applied as well as the empiritic comprehension from the subject of the work itself. Keywords: management, codex, rule, mission, vision, atmosphere and culture.

STRATEGIC MANAGEMENT IN SMALL AND MEDIUM BUSINESS ORGANIZATIONS IN R.

MACEDONIA

Lili Boshevska1, Ilija Jolevski2

1-OU "Sv.Kiril i Metodij" Bitola, Beogradska 11 7000 Bitola 2- University of St. Kliment Ohridski Faculty of Technical Sciences-

Bitola Izvod In order to determine how the business reality of small and medium business organizations in Macedonia, apply theoretical knowledge of strategic management that is available in world literature and which elements should be applied, improved or upgraded to establish a model for strategic management that would relieved application of strategic management, research was conducted between: professionals, consultants and experts in the field of strategic management that have


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practical experience working with business organizations in the Republic of Macedonia, small and medium business organizations in the Pelagonia Region of Republic of Macedonia . The results obtained by the research are presented in this paper. Keywords: strategic management, small and medium business organizations ISPITIVANJE ODNOSA STUDENTSKE POPULACIJE

PREMA PROBLEMIMA ŽIVOTNE SREDINE*

Danijela Voza, Dragana Živković, Milica Arsić Univerzitet u Beogradu, Tehnički fakultet u Boru, V.J.12, 19210 Bor

Izvod U radu su predstavljeni rezultati ispitivanja odnosa studenata prema problemima životne sredine. Za prikupljanje podataka prilikom istraživanja korišćen je upitnik „The Attitude Scale of Environmental Problems“ (Şama, 2003) prilagođen uslovima u Srbiji. Anketa je sprovedena na Tehničkom fakultetu u Boru, na uzorku od 109 studenata. U analizi dobijenih podataka korišćena je deskriptivna statistika - T-test i One Way Variance Analysis (ANOVA). Utvrđeno je postojanje pozitivnog stava studenata u odnosu na pitanja zaštite životne sredine, a isptivanje povezanosti dobijenog stava sa nekim demografskim karakteristikama (pol, godina studija) nije pokazalo nivo statističke značajnosti. Ključne reči: životna sredina, stavovi, studenti, ekološki problem

* Pripremljeno u okviru projekta Održivost identiteta Srba i nacionalnih manjina u pograničnim opštinama istočne i jugoistočne Srbije (179013), koji se izvodi na Univerzitetu u Nišu – Mašinski fakultet, a finansira ga Ministarstvo za nauku i tehnološki razvoj RS.


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EXAMING OF STUDENTS’ POPULATION ATTITUDES TOWARDS ENVIRONMENTAL

PROBLEMS**

Danijela Voza, Dragana Živković, Milica Arsić University in Belgrade, Technical Faculty at Bor, V.J. 12, 19210 Bor

Izvod The paper presents the results of testing students’ attitudes to environmental issues. Questionnaire “The Attitude Scale of Environmental Problems” (Şama, 2003), which is adapted to conditions in Serbia, was used for data collection. The survey was conducted at the Technical faculty in Bor, on a sample of 109 students. The results were analyzed by using descriptive statistics, T-test and One Way Variance Analysis (ANOVA). It is confirmed the existence of students’ positive attitude toward environmental issues, whereas testing the connections between this attitude and some demographic characteristics (gender, grade level) didn’t show the level of statistical significance. Key words: environment, attitudes, students, environmental problems

PRIMENA PROGRAMA PROJEKATA U PODZEMNIM RUDNICIMA

Dejan Bogdanović

Tehnički fakultet u Boru, Ul. Vojske Jugoslavije 12, 19210 Bor

Izvod Program menadžment ima široku primenu kod organizacija koje su multiprojektno orijentisane. U našoj zemlji on nije u obimnijoj

** Prepared as a part of the project Sustainability of the Identity of Serbs and National Minorities in the Border Municipalities of Eastern and Southeastern Serbia (179013), conducted at the University of Niš – Faculty of Mechanical Engineering, and supported by the Ministry of Science and Technological Development of the Republic of Serbia.


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primeni, pogotovo ne u podzemnom rudarstvu, gde ima mogućnost široke primene u cilju lakšeg upravljanja kompleksnim operacijama koje se tamo obavljaju. U radu je dat primer mogućnosti primene program menadžmenta kod upravljanja istovremenim zapunjavanjem dva rudna tela koja predstavljaju dva nezavisna projekta sa visokim stepenom interakcije resursa. Uz primenu program menadžmenta postiže se znatno efikasnije upravljanje svim operacijama, naročito kod planiranja i korišćenja resursa.

APPLICATION OF THE PROGRAM PROJECT MANAGEMENT IN UNDERGROUND MINING

Abstract The Program management is widely used by organizations that are multiprojectly oriented. In our country it is not used enough, especially in underground mining, where is a possibility of its wide application in order to help manage of complex operations that are performed there. In the paper is given an example of possible applications of program management in management of the simultaneous filling of two ore bodies, which are two independent projects with a high degree of the resources interaction. With the implementation of program management it can be achieve more efficient management of all operations, especially in planning stage and resource use. CURRENT TRENDS IN THE MARKET OF BUSINESS

INTELLIGENCE IN R. MACEDONIA

Dejan Zdraveski, Spire Lazaroski Faculty of economics-Prilep,R.Macedonia, Samoilova 1/2-

17,Prilep,R.Macedonia Abstract Effective and timely business information is essential for any company, not only to achieve some successes in the area in which it operates, but also for the survival of the company. In today s changing


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operating environment gaining competitive advantages are more a result of implementing new technologies and their use in business processes, but also knowing how to use such technologies and thus to increase the level of knowledge. To provide high quality basis for decision making, large amounts of data must be converted into useful information. Maybe the most important is ability to convert large amounts obscure data in the useful information in the shortest possible time, which will represent a competitive advantage for any company. One of the technologies that allows this, is business intelligence. In a broader sense, business intelligence is sometimes defined as a managerial philosophy, but in a narrower sense it is information technology that helps companies in man! aging business information in order to reach effective business decision. The real novelty which offer business intelligence is its ability to present business information in a quick, simple, and effective way, so that users can easily understand the logic and meaning of the same information. In addition users can use a wide range of analytical capabilities and ad-hoc queries. Until now there are no reliable data on how much worth the market of business intelligence in Macedonia, while there are some data for total worth of IT market, based on research conducted by IDC (International data corporation). Also the survey will give information about supply of software for business intelligence on the Macedonian market, Macedonian companies partnership with leading global software vendors, the movement of prices on certain software tools, etc. This study should answer what are the trends in the market of business intelligence within the overall software market in Macedonia and how much of it goes to business intelligence market. In this research is used the on-line questionnaire on zoomerang.com. With this questionnaire will be covered 22 largest software companies in the R. Macedonia. The obtained results are analyzed by different methods, regression and correlation analysis, various statistical tests, ANOVA etc. Processing of the results is done by applying modern software solution.


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ANALYSIS OF POTENTIALS OF SMALL AND MEDIUM BUSINESSES FOR INSTIGATING LOCAL

ECONOMIC DEVELOPMENT IN PRILEP MUNICIPALITY

Miroslav Gveroski1, Borka Sokoloski Ph.D.2, Igor Sokoloski M.A.2

1-Faculty of Economics - Prilep 2- Mermeren Kombinat - AD Prilep

Abstract Main purpose of this paper is to make an assessment of current situation of small and medium businesses in Prilep Municipality in terms of perceiving their potentials for creating new jobs. From current research, the capacities of small and medium business are not fully exploited and entrepreneurial culture is on very low level, and because of it there exist wider area for researching of exploitation of potentials of this segment. For realizing of this purpose there will be conveyed different activities classified in three phases: preparing activities, performing of field work, elaboration and analysis of gathered data and it’s dissemination for better introducing the relevant groups and wider publicity with the results of the paper. From this paper it is expected to get precise awareness for contribution of small and medium businesses for local economic development of Prilep Municipality, to identify the problems of their performance and to prepare future directions and propositions for their solving. With this paper will be received a clear picture for contribution of small and medium businesses in lowering the unemployment problem in Prilep Municipality which according the data from State Statistical Office of Republic of Macedonia is around 40%. In parallel with that, there will be formulated propositions for increasing of their contribution for employment as well as ways for overcoming the limitation they face during the process of their performance. From this paper will be presented data for potentials of small and medium businesses in creating new job places and increasing of employment, and that will be used as base for designing propositions for actual policies for local economic development.


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OSNOVNI KONCEPTI TOTALNE KONTROLE KVALITETA U CILJU STICANJA KONKURENTSKE

PREDNOSTI PREDUZEĆA

M-r Katerina Kareska Univerziteta “Sv. Kiril i Metodij”- Ekonomski Institut- S

ul. 11 Oktomvri br.57- Prilep, R. Makedonija Izvod: Kvalitet je najbolja investicija koja se stremi ka ojačanju konkurentske prednosti preduzaća na medjunarodnom tržištu i zato treba biti prioritet i na strateškom nivou upravljanja. Kad se govori o kvalitetu, ne misli se samo na kvalitet materijala(sirovine, poluproizvode, finalne proizvode…), nego i na kvalitet procesa, operacija, kvalitet poslovanja i organiziranje i t.d. Totalna kontrola kvaliteta (TQC) stavlja akcenat na kvalitet izvršenja i organizacija posla, direktno ili indirektno povezani sa kvalitetom. Naime, kontrola izlazi iz “rama” proizvodnje i proširuje se u svim organizacionim celinama u preduzeću (kroz sve funkcije), a kvalitet dobija nove dimenzije, ne samo kvalitet proizvoda, već i kvalitet poslovanja i organizacija istog. Osnovni TQC-а („Market-in“- koncept, „Glas kupaca“-koncept, „Najpre kvalitet“-koncept, „Vitalno malo, trivijalno mnogo“-koncept, „Planiraj- izvrši- ispravi“ -koncept, koncept „Procesna kontrola obezbedjenja kvaliteta, koncept „Razlozi I posledice“ и koncept „Poštovanje zaposlenih“) pretstavljaju samo potkrepu čitavog preduzeća u cilju ostvarivanja konkurentske prednosti. Ključne reči׃ kvalitet, kontrola, totalna kontrola kvaliteta, koncepti totalne kontrole kvaliteta. Abstract Quality is the best investment for enforcing the competitive ability of an organization on the international market and that is why it should be a priority of the strategic level of management.


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When quality is discussed, it is not only the quality of the materials (raw materials, semi-products, finished products….) that is mentioned, but also the quality of the processes, operations, the quality of working and organizing etc. Total quality control (TQC) focuses on the quality of executing and organizing the tasks which are directly or indirectly linked to the overall quality. Moreover, the controlling process reaches beyond production and encompasses all units of the organization (through all functions), and quality gains new dimensions not just as product quality, but as working and organizing quality. The basic concepts of TQC (the principles: “Market-in”, “The voice of the customer”, “Quality first”, “Less vital, more trivial”, “ Plan-execute-correct”, “Process control for enabling quality”, “Causes and effects”, “Respect the employee”) are a support of the organization for achieving competitive advantage. Keywords: quality, control, total quality control, concepts of total quality control

PERSPEKTIVE EKOTURIZMA – POKAZATELJI EKOLOŠKO ODRŽIVOG RAZVOJA I EKOLOŠKI

MENADŽMENT

Khaled Mustafa Hebal, PhD, Layth Nesseef, MSc of Economy Univerzitet Singidunum, Beograd

Izvod Ekoturizam podrazumeva savesno putovanje u prirodu uz očuvanje životne sredine i poboljšanje životnog standarda lokalnog stanovništva i predstavlja jedan od najdinamičnijih segmenata međunarodne industrije putovanja. Pokazatelji održivog razvoja se razlikuju od tradicionalnih pokazatelja. Osnovni pokazatelji održivog turističkog razvoja – ekoturizma, su osnovni nivo informacija i prikladni su za sve turističke destinacije. Ovi pokazatelji ne mogu da mere odnos (relaciju) između čoveka i životne sredine sa aspekta turističkog razvoja. Specifični pokazatelji turističke destinacije dopunjavaju sistem osnovnih pokazatelja. S njima se mogu otkriti važne,


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jedinstvene promene u pojedinačnoj turističkoj destinaciji. Osnovni cilj ekološki zaštićenog područja kao turističke destinacije (destinacije ekoturizma) je da osigura kvalitet gostima i dugoročnu egzistenciju lokalnog stanovništva. Ekološki menadžment je sve češća tema koja se odnosi na različite oblasti vođenja organizacija, koje u njemu vide svoju bolju poziciju na tržištu. Povezan je sa rastom i razvojem, nabavkom, proizvodnjom, marketingom, investicijama, kadrovima itd., ili ukratko povezan je sa svim područjima poslovanja. Ključne reči: ekoturizam, održivi razvoj, ekološki menadžment, zaštićena područja Abstract Ecotourism implies conscientious travel to natural areas preservation of the environment and improving living standards of local people and is one of the most dynamic segments of the international travel industry. Indicators of sustainable development differ from traditional indicators. Basic indicators for sustainable tourism development - ecotourism, is the basic level of information and thez are suitable for all tourist destinations. These indicators can not measure attitude (relationship) between humans and the environment in terms of tourism development. Specific indicators of tourist destinations supplement the basic system parameters. With them you can discover important, unique changes in a single tourist destination. The main goal of environmentally protected areas as tourist destinations (ecotourism destination) is to ensure the quality of guests and long-term existence of the local population. Environmental management is more common themes relating to different areas of management organizations, which see in it the better your position in the market. Is associated with growth and development, procurement, manufacturing, marketing, investments, personnel, etc., or briefly associated with all areas of business. Keywords: ecotourism, sustainable development, environmental management, protected areas


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PREDUZETNIČKO SAVJETOVANJE KAO SISTEM

D-r Ljubiša Nikolovski Agencija za podršku preduzetništva Republike Makedonije,

N.vapcarov 7 Skopje Abstrakt Preduzetništvo i mala i srednja preduzeća imaju potrebu od nadvoršne poslovna podrške, naročito u stadijumu razvoja, opstanu i rastu. Iskustva pokazuju da je savjetovanje preduzetnika značajno različito od konsultinga kod velikih preduzeća. U radu su razrađene te razlike i razlozi, kao i niz specifičnosti procesa preduzetničkog savjetovanja. U tom smislu dat je osvrt karakteristike primaoca i davaoca savjetovanja. Rad se takođe fokusira na iskustava i rezultate jednog sistema - “Vaučerski” sistem za subvencionirano savjetovanje predusetnika i malih preduzeća kao deo programa o podršci preduzetništva Vlade Republike Makedonije, aktivno uključen od 2005 godine. Šema vaučersko savjetovanja je primer “najbolje međunarodne prakse” za razvoj malih i srednjih preduzeća. Ovaj sistem pretstavlja instrument o poboljšanju poslovanja male privrede preko subvencioniranja konkretnih savjetodavnih usluga u saglasnosti potreba preduzetnika. Vaučerski sistem savetovanla ima za cilj da potstakne uspostavljanja malih preduza}a da preduzmu konsultantske usluge i ojačaju svoje poslovanje i konkurentnost. Na strani ponude, ovaj sistem ima za cilj da pruži podsticaj kvalifikovanim osobama da u|u u alenu konsaltinga i za uspostavljene konsultante da proširi svoje usluge. Ovaj rad prezentira osnovni koncept “vaučerskog” sistema i pravila za sveobuhvatnim pristupom, kao i to da razmatra organizacionu strukturu i funkcije različitih zainteresovanih strana. Pored toga obuhvaćeni su i rezultati njegovog sprovo|enja u zadnje tri godine primenom metoda ankete i intervjua korisnika savjetovanja. Ključne reči: Preduzetništvo, Mala i srednja preduzeća, Sistem za podršku, “Vaučer” sistem, Savetovanje


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THE ENTREPRENEURIAL COUNSELING AS A SYSTEM

Ljubisha Nikolovski, Ph. D.

Agency for promotion of entrepreneurship of the Republic of Macedonia,N.Vapcarov 7 Skopje

Abstract The Entrepreneurship and Small and medium-sized enterprises need some external business support, in particular during the early development stage, to survive and grow. Experience shows that it is advising entrepreneurs significantly different from consulting for large enterprises. The paper elaborated the reasons for these differences, as well as the characteristics of the entrepreneurial process of consultation. Thus, this paper is to analyze the characteristics of the recipient and donor consultations. The paper also focuses on the experiences and results of a system - "Voucher" system for subsidized counseling predusetnika and small businesses as part of the entrepreneurial support the Government of the Republic of Macedonia actively involved since 2005. The Voucher Consultancy Scheme is an example of “international best practice” for development of Small and medium-sized enterprises and entrepreneurship promotion. This system represents an instrument of improving the small business economy through subsidizing specific consulting services in compliance needs of entrepreneurs. The Voucher system of counseling aims to encourage established small enterprises to take up consulting services to strengthen their operations and competitiveness. On the supply side, the VCS aims to provide an incentive to qualified persons to enter the consulting arena and to established consultants to expand their services. This paper represents the fundamental concept of the “voucher” system and the rules for a comprehensive approach, discusses the organizational structure and functions of different stakeholders. Also included are the results of its implementation in the last three years, using the method of survey and interview users of counseling. Keywords: Entrepreneurship, Small and Medium-Sized enterprises, Support System, “Voucher” System, Counseling


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SOME SPECIFICS OF THE MANAGEMENT CONTRACTS WITH SPECIAL ATTENTION ON MACEDONIAN REGULATIVE AND PRACTICE

Zoran Mihajloski, Ph-D, judge in Appeal Court Skopje and Assistant

Professor , Marko Andonov, Ph-D, Assistant Professor University American College Skopje, Macedonia, st.”Treta

Makedonska Brigada”bb - 1000 Skopje, Macedonia Abstract By definition, the management contract is an act of freely stated entrepreneurship will by the both sides that conclude the contract. It is a document for exercising a professional synthesis of money power, the power of knowledge as well as the power of partnership. The key function of the managers, as carriers of the professional risk, is to create professionally based coalition of interests of all parties who are involved in realization of the corporate goals and business policy of the company. Having in mind previously mentioned, one of the main aims of this paper is to penetrate into the idea and the concept of management contracts, thus determine the most specific aspects of these contracts. For achieving the goals of this paper, we’ll make an analysis of the specific provisions from the Macedonian Company Law, as well as the Labor Law, that are directly related with the subject matter. In this direction, we’ll make an effort for defining the management contract, after that, it’ll be screened the key features in the process of regulation the relations between the company and the managers. The legal nature of the management contract will take the central place in the paper, including the legal specific related with the contracting parties. Of particular importance will be to determine the labor status of the managers in the companies. In this part, it’ll be analyzed possible modalities that the lawmaker has determined. We would like to express our hope that this paper will give a modest contribution in clarifying of certain dilemmas in the theory as well as in practice, regarding the subject matter. Keywords: contract, managers, company, management contract, labor status


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ANALIZA BEZBEDNOSTI NA RADU KOD RADNIKA ELEKTROPRIVREDE

Nenad Milijić, Ivan Mihajlović, Tamara Rajić

Univerzitet u Beogradu, Tehnički fakultet u Boru, Odsek za menadžment

Izvod U ovom radu su prezentovani rezultati analize stanja bezbednosti na radu kod radnika u oblasti elektroprivrede. U istraživanju je korišćena metodologija upitnika za sakupljanje podataka, sastavljenog od 23 pitanja raspoređenih u okviru 8 grupa, a koji je razvijen nakon prethodnih višegodišnjih istraživanja. Anketiranje je izvršeno na uzorku od 186 zaposlenih. Prikupljeni podaci su obrađeni statističkim metodama, gde su analizirani ključni faktori bezbednosti, kao i uticaj demografskih faktora na stanje bezbednosti na radu. U okviru zaključaka sprovedenog istraživanja stavljen je poseban akcenat na one elemente koji najviše utiču na pad nivoa bezbednosti zaposlenih u elektroprivredi, kao i na potencijale mere kojima se može poboljšati stanje bezbednosti radnika na radu. Ključne reči: bezbednost na radu, faktori bezbednosti, analiza, elektroprivreda

ANALYSIS OF OCCUPATIONAL SAFETY OF WORKERS IN ELECTRIC POWER INDUSTRY

Nenad Milijić, Ivan Mihajlović, Tamara Rajić

University of Belgrade, Technical Faculty in Bor, Management Department

Abstract This paper presents the results of the analysis of occupational safety for workers in electric power industry. Research was based on the questionnaire metodology for collecting data, composed of 23 questions divided into the 8 groups, which was developed after several


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years of previous research. The survey was conducted on a sample of 186 employees. Collected data were analyzed using statistical methods, including the analysis of the key safety factors, as well as the impact of demographic factors on the occupational safety. In the conclusions of the research, particular emphasis on those elements that most influence the decline in the level of security of employees in the electric power industry, as well as potential measures that can improve occupational safety of the workers, were placed. Keywords: occupational safety, safety factors, analysis, electric power industry

ROLE OF THE SUPERIOR IN SHAPING THE WORK

– LIFE BALANCE AMONGST EMPLOYEES

Elżbieta Robak, Anna Słocińska Częstochowa University of Technology, Faculty of Management

Work – Life Balance is a crucial factor shaping the quality of the contemporary environment of the work. This term refers to problems of balancing the personal and working sphere of life. Although the work – life balance feeling is subjective and is connected closely with a personal situation of the employee, his needs and his hierarchy of values, the work environment contributes keeping or perturbing this balance. Special role in creating the work – life balance amongst subordinates plays: attitudes, the style of managing and social competence of superior. In the article authors present findings of the research respecting discussed issues. Made analysis is concentrated around position of the work amongst other life values, the level of employees involving in different areas of life and the influence of superior’s behaviours on work – life balance amongst his subordinates.


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ULOGA CILJEVA U PROCESU UPRAVLJANJA OBJECTIVE'S ROLE IN THE MANAGEMENT

PROCESS

Anđelija Plavšić, Milica Paunović¹, Aleksandra Cvetković² ¹Visoka škola za menadžment i biznis Zaječar

²Fakultet za menadžment Zaječar

Izvod Pravilno definisanje i postavljanje ciljeva, prvi je korak ka njihovom ostvarenju. Neophodno je sagledati šuštinu i strukturu ciljeva, izvršiti adekvatnu selekciju i doneti odovarajuću strategiju, čijom implementacijom će biti omogućeno njihovo ostvarenje. Formulisani ciljevi usmeravaju aktivnost preduzeća i sve ostale akcije se oslanjaju upravo na ciljeve. Menadžment preduzeća je uspešan onoliko koliko su ostvareni njihovi nameravani ciljevi. Ključne reči: ciljevi, upravljanje, strategija Abstract Proper defining and setting goals is the first step towards achieving them. It is necessary to consider the substance and structure of goals, make a proper selection and bring adequate strategy, by which implementation it will be able to achieve them. Formulated goals direct activity of the company, and all other actions are based precisely on the goals. Management of the company is successful as much as it has achieved its intended objectives. Keywords: objectives, management, strategy


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FAKTORI KONKURENTNOSTI SRPSKE PRIVREDE U PERIODU TRANZICIJE

Aleksandra Fedajev1, Radmilo Nikolić1, Petar Veselinović2

1Univerzitet u Beogradu, Tehnički fakultet u Boru 2Univerzitet u Kragujevcu, Ekonomski fakultet

Izvod Proces tranzicije podrazumeva implementaciju brojnih reformi u cilju prelaska na tržišni način privređivanja. Reformski procesi u Republici Srbiji su otpočeli nešto kasnije od ostalih zemalja u tranziciji. Tranzicija srpske privrede se odvija vrlo sporo i uz brojna ograničenja što je u velikoj meri uticalo na konkurentnost srpske privrede. Prema izveštajima brojnih međunarodnih institucija koje se bave ocenom konkurentnosti i dostignutog stepena razvijenosti faktora konkurentnosti, Srbija je vrlo loše pozicionirana. Cinj ovog rada je da ukaže na razvojne tendencije u privredi Republike Srbije u periodu od 2007-2011 godine i njen položaj u odnosu na ostale zemlje u tranziciji na osnovu izveštaja relevantnih međunarodnih institucija. Ključne reči: tranzicija, konkurentnost, privredni rast i razvoj.

COMPETITIVENESS FACTORS OF SERBIAN ECONOMY DURING TRANSITION

Abstract The transition process involves the implementation of numerous reforms aimed at transition to market economy. The reform processes in Serbia have started later than in other transition countries. Transition of the Serbian economy is very slow and with a number of limitations, which greatly affected the competitiveness of Serbian economy. According to reports from of numerous international institutions involved in the evaluation of competitiveness and the achieved level of development of competitiveness factors, Serbia is very bad positioned. Aim of this paper is to show the development trends in the economy of the Republic of Serbia in the period 2007-2011, and its relative


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position to other transition countries, based on the reports of the relevant international institutions. Keywords: transition, competitiveness, economic growth and development.

THE SIGNIFICANCE OF VERBAL AND NON-

VERBAL COMMUNICATION IN DOCTOR-PATIENT RELATIONSHIP

Iwona Markowska-Kaba³a

Czêstochowa University of Technology, Faculty of Managementa ul. Dobrowskiego 69, 42-201 Czêstochowa

Abstract In every sphere of life communication is one of the most important factors conditioning a success. Communication between a patient and a doctor is the most important element of implementing diagnostics, arriving at a correct diagnosis, and determining a course of treatment. Communication, both verbal and non-verbal, ought to facilitate this kind of relationship, however, its potential often remains unfulfilled. Both doctors and patients are at times unable to exchange information efficiently. The author of the article aims to highlight the significance of verbal and non-verbal communication in doctor-patient relationship, showing how this relationship is perceived by patients of outpatient clinics in Czêstochowa, and presenting patients views on the behaviour of a General Practitioner.


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SURVEY OF PERFORMANCE MANAGEMENT PRACTICE AND EMPLOYEE'S COMMITMENT IN

PUBLIC ADMINISTRATION IN MACEDONIA

Kate Trajkova, Snezana Kostovska Fckovska Ministry of labour and Social Policy, Dame Gruev 14

Abstract In the past two decades in Macedonia were introduced many reforms in the field of public administration, but public administration is still a hot topic and one of the major challenges for the country's progress in the next period. Management performance and commitment to public sector employees are among the leading drivers for achieving efficiency and effectiveness in the operation of public administration and quality of services it provides. The purpose of this study is to present and analyze the results of the survey concerning the practices of three levels of performance management (organization, process and individual employee as performer) and commitment of employees in the public sector in Macedonia. Based on the findings measures and further actions are recommended to improve the current situation of public administration in Macedonia. Keywords: performance management, commitment, public administration

EVOLUCIJSKI ALGORITMI I E-BIZNIS OPTIMIZACIJA U DIGITALNIM BIZNIS

EKOSISTEMIMA

Ramona Markoska, Aleksandar Markoski University “St. Kliment Ohridski”- Faculty of Technical Sciences

Ivo Lola Ribar bb, p.fah 99, 7000 Bitola, Macedonia

Apstrakt Evolucija u prirodnim ekosistemima podrazumeva prilagođivanje jedinki i celih populacija izmenjenim uvjetima u životnoj okolini.


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Razne teorije i praktična iskustva u domenima pronalaženja rešenja u stohastičkim problemima sa velikim brojem varijabli i parametara, doveli su do razvitka jedne cele nove oblasti algoritama, koje se temelje na principima evolucije. Evolucijski algoritmi su bazirani na heurističkim metodama optimiranja, modeliranja i učenja, sa ciljem pronalaženja optimalnog rešenja od skupa mogućih. Kriterijum iznalaženja tog rešenja se temelji na principima evolucije. Sa druge strane, Digitalni Biznis Ekosistemi, mogu se opisati kao jedna evolutivno izvršna okolina, u kojoj je prilagođavanje i menadžiran e-biznis razvoj kompanija i industriskih klastera, imperativ za opstanak. Evolucijske algoritme kako metode optimiranja i Digitalne Biznis Ekosisteme, kako digitalnu biznis okolinu, povezuje evolutivni pristap u principima pronalaženja adekvantnih rešenja za probleme. Ovaj rad povezuje teoriju evolucijskih algoritama, sa konkretnom praksom evaluacija stanja i iznalaženja optimalnog rešenja, za pojedine kompanije i biznis klastere, u procesima e-biznis transformacije unutar DBE. Cilj ovog rada je, posredstvom primene Evolucijskih algoritma da istraži mogućnosti razvoja softvera za evaluaciju i optimaciju kompanija-entiteta i DBE u celini.

EVOLUTIONARY ALGORITHMS AND E-BUSINESS OPTIMIZATION IN DIGITAL BUSINESS

ECOSYSTEMS

Abstract The evolution in natural ecosystems involves adjustment of individuals and entire populations of altered conditions in the environment. Using various theories and practical experience in finding solutions to stochastic problems with a large number of variables and parameters, led to the development of a whole new area of algorithms, based on the principles of evolution. Evolutionary algorithms are based on heuristic methods of optimization, modeling and learning, with the aim of finding an optimal set of possible solutions. The selection criterion is also based on the evolutionary principles. Further, the Digital Business Ecosystems can be described as evolutionary execution environment, in which adjustment and management of e-business development of companies and industrial


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clusters is the main imperative for the survival. Evolutionary algorithms as optimization methods, and Digital Business ecosystems as a digital business environment, have been linked through evolutionary approaches to the principles of finding adequate solutions to the problems. A link between the theory of evolutionary algorithms and specific practice on current state evaluation is presented in this paper, focused on finding of optimal solutions for individual businesses and business clusters, in the process of e-business transformation within the DBE. Also, the main goal of this paper is to explore and present the possibilities of developing specific software for evaluation and optimization of companies and DBE-entity as a whole, through the application of evolutionary algorithms.

TQM I ŠEST SIGMA

Saša Spasojević , Boško Vojnović , Dejan Grujić

Visoka poljoprivredna škola strukovnih studija Šabac, Vojvode Putnika 56, 15000 Šabac

Izvod Kao dominantan koncept upravljanja za poboljšanje konkurentnosti i finansijskih rezultata preduzeća u nekoliko poslednjih decenija javlja se TQM. Međutim, izgleda da se ta pozicija lagano gubi, zahvaljujući pojavi novih koncepata poslovanja kao što je, između ostalih, Šest sigma. U radu ć e biti razmatrani i jedan i drugim koncept, njihove definicije, kao i slič nosti i različ itosti između njih. Ključne reči: Kvalitet, Upravljanje kvalitetom, Šest sigma, Totalno upravljanje kvalitetom (TQM) Abstract TQM has appeared over last few decades as a dominant concept of management aimed at improving competitiveness and financial results of companies. However, that position seems to be disappearing gradually, due to the emergence of new concepts of business such as, among else, Six sigma. Both concepts will be regarded in the paper,


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including their definitions and similarities and differences between them. Keywords: Quality; Quality Management; Six Sigma; Total Quality Management (TQM).

TEHNIKE ZA POVEĆANJE KREATIVNOSTI

STRATEGIJSKOG MENADŽMENTA, BRAINSTORMING I DELPHI, I NJIHOVA PRIMENA

U MENADŽMENTU NEKRETNINA

Doc. dr Ivica Nikolić1, Tanja Arapović Ilić dipl.pravnik2 1 - Fakultet za menadžment nekretnina,

Beograd,Cara Dušana br.62-64 2 - Prvi osnovni sud u Beogradu,Novi Beograd,

Bul.Mihila Pupina br.16 Izvod Aktivnosti strategijskog menadžmenta usmerene su na uspostavljanje odnosa između preduzeća i okruženja u kome se nalazi, tj. njegova uloga je da omogući preduzeću da racionalno i blagovremeno reaguje na promene u sredini u kojoj ona obavlja svoju poslovnu delatnost. U tom smislu,strategijski menadžment uključuje u sebe strategijsko planiranje kao svoj esencijalni deo, ali i strategijsku promenu. Da bi se postigli planirani ciljevi i odolelo promenama sredine koriste se tehnike za povećanje kreativnosti strategijskog menadžmenta, čijom primenom se pokušava smanjiti neizvesnost i rizik koji mogu da donesu budući događaji a isto tako pokušava se budućnost predstaviti kao nešto što je izvesno i poznato. Najpopularnije kreativne tehnike koje mogu da podspeše stvaranje novih ideja, kao i da daju procenu događaja u budućnosti su “brainstorming” tehnika i “delphi” metoda. Obzirom da nekretnine predstavljaju osnov za sve pravne i finansiske poslove, a heterogenost nekretnina veoma kompleksna i ima veliku ulogu u socijalnom aspektu društva, to primena brainstorming tehnike i delfi metode u menadžmentu nekretnina može pomoći preduzećima koja se bave nekretninama u bilo kom obliku da ostvarivanjem kreativnih ideja i racionalnim stručnim planiranjem uz


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primenu adekvatnih analiza, efektivnije, sigurnije odlučuju po pitanju nekretnina koje mogu biti u vlasništvu preduzeća ili pak predmet biznisa. Ključne reči: kreativne tehnike, brainstorming, delphi, menadžment nekretnina.

TECHNIQUES FOR INCREASING THE

CREATIVITY OF STRATEGIC MANAGEMENT, BRAINSTORMING AND DELPHI, AND THEIR

APPLICATION TO REAL- ESTATE MANAGEMENT Abstract The role of strategic management is aimed at establishing relationships between companies and their environment, its function is to allow the cost-effective and timely response to environmental changes within the company's operations. In this sense, strategic planning is a crucial aspect of stratgeic management, as are strategic responses to change. Certain strategic managment techniques may be utilised in order to achieve targets and respond efficiently to changes within the environment. With the appliance of these techniques one aims to reduce uncertainty, and the risks associated with this, whilst simultaneously presenting the future as something that is familiar and trusted. The most popular creative techniques used to encourage the creation of new ideas, and the evaluation of future possibilites are the “brainstorming” techniques and the “delphi” method. The use of brainstorming and delphi methods are very useful to all forms of real-estate and business fields as they help to develop new and creative ideas; they also assist in rational and expert planning by applying specialised expert analysis. Through this we are able to make decisions regarding real-estate with greater certainty and efficiancy, regardless of whether these decisions are concerning new enterprises or established businesses. These methods are of considerable benefits, especially when one considers the role real-estate plays in society as the foundation for all legal matters, finance and business. Keywords: creative techniques, brainstorming, delphi, real-estate management.


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MENADŽER, SLOBODNO VREME I SPORTSKA REKREACIJA

Doc.dr Ivica Nikolić1, Tanja Arapović Ilić, dipl.pravnik2

1 - Integrisani niverzitet „Union Nikola Tesla, Fakultet za menadžment nekretnina Beograd, Cara Dušana br.62-64

2 - Prvi osnovni sud u Beogradu, ul. Bul. Mihajla Pupina br. 16,Novi Beograd

Izvod Sagledavajući karakteristike svakodnevnih aktivnosti menadžera, kao i vrste zamora kojima je permanentno izložen, zaključujemo da su najbolja sredstva i saveznik svakog menadžera u ispunjenju postavljenih ciljeva organizacije i garancija dobrog zdravlja i dugog života, upravo inplementacija sadržaja sportske rekreacije u svoj „životni bioritam“, i to kroz programirane sportsko-rekreativne aktivnosti redovnog, a ne povremenog upražnjavanja. Sportskom rekreacijom obezbedjujemo održavanje visokog stepena rada svih funkcionalnih sistema u organizmu, sprečavamo starenje i utičemo na subjektivna osećanja korisnika programa sportske rekreacije. Ako se podsetimo, da smo pojam zdravlja definisali kao „odsustvo bolesti“ i visok stepen homeostaze organa i organskih sistema, a znamo da je uzrok nastanka stresa upravo diskontinuitet u funkcionisanju organskih sistema, onda je lako izvući zaključak, koliko je sportska rekreacija fundamentalni resurs za sprečavanje nastanka zamora svakog čoveka, a naročito menadžera. Uzimajući u obzir sve indikacije sportske rekreacije na zdravlje menadžera, izvodi se zaključak, da svaki menadžer mora u toku svog obrazovanja steći znanje i biti obučen za praktičnu realizaciju programa i osnovnih teorijskih osnova sportske rekreacije. Na ovaj način, obogaćujemo delokrug stečenih znanja budućih menadžera, što je u skladu sa budućim izazovima medjunarodnog menadžmenta, kao osnovnog postulata uspeha svake organizacije na globalnom svetskom tržištu. Ključne reči: Slobodno vreme, aktivan odmor, sportska rekreacija, sportsko-rekreativni program, menadžer, sportska rekreacija menadžera.


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MANAGER, FREE TIME, SPORT RECREATION Abstract Taking into consideration the characteristics of the daily activities of managers, as well as the types of fatigue to which it is permanently exposed, we conclude that the best means and ally of every manager in meeting the goals of the organization and a guarantee of good health and long life is the implementing of the contents of physical recreation into his "life biorhythms", through programmed sports activities, by regular (not occasional) exercising. With sports recreation we provide the maintenance of a high level of work of all functional systems in the body, we prevent aging and influence the subjective feelings of recreation beneficiaries. If we recall that we defined the concept of health as "the absence of disease" and a high degree of homeostasis of organs and organic systems, and we know that the cause of stress is just a discontinuity in the functioning of organic systems, it is easy to conclude how fundamental the sport recreation is for prevention of fatigue for every man,especially for managers. Taking into consideration all the indications of sport recreation on the health of managers, it can be concluded that every manager, during the course of their education, has to gain knowledge and be trained in the practical realization of programs and the fundamental theoretical basis for recreation. In this way we enhance the scope of the acquired knowledge of future managers, which is consistent with the future challenges of international management as the basic postulate of success of any organization in the global market. Keywords: Free time, active holiday, sport recreation, sport-recreational program, manager, sport recreation of the manager.


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CUSTOMER SATISFACTION IN RETAIL BANKING

Ali Almoktar . A. Tomme Doktorant marketing-menadžment

Univerzitet Singidunum Abstract The relevance of customer satisfaction in financial services has been widely investigated and assessed by the literature. Retail banks are facing greater challenges than ever before in executing their customer management strategies. Intensifying competition, proliferating customer contact channels, escalating attacks on customer information, rising customer expectations and capitalizing on new market opportunities are at the top of every bank executive’s agenda. Traditionally, banks have grown through an aggressive strategy of acquiring direct competitors and taking over their branch networks. Today, that strategy is no longer sufficient, since it doesn’t create organic growth for the financial institution. To build stronger customer loyalty, banks need improved customer knowledge to develop products and deliver services targeted at specific market segments; resulting in more directed marketing, sales and service tactics. Innovation in banking lies more in process and organizational changes than in new product development in a traditional sense, as will be elaborated in detail in this paper. Keywords: financial services, retail banking, customer satisfaction and loyalty, organizational changes

ZADOVOLJNOST KORISNIKA U BANKARSTVU

SA FIZIČKIM LICIMA Izvod Važnost zadovoljstva korisnika finansijskim uslugama je u poslednje vreme široko istraživana u literaturi. Danas se banke suočavaju sa sve većim izazovima u izvršavanju svoje strategije upravljanja korisnicima. Jačanje međubankarske konkurencije, sve više kanala za


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uspostavljanje kontakata sa korisnicima i njihov porast podižu očekivanja korisnika i kapitalizaciju novih tržišnih prilika. Tradicionalno, banke narastaju pomoću agresivne strategije preuzimanja, akvizicije direktne konkurencije i preuzimanjem njihovih mreža poslovnica. Danas, to je strategija koja više nije dovoljna, jer ne ostvaruje dovoljan rast financijskih institucija. Da bi se izgradila jača lojalnost kupaca i njihovo veće zadovoljstvo, banke treba da bolje upoznaju korisnike usluga sa razvojem svojih novih proizvoda, kao i o pružanju usluga koje su usmerene na određene tržišne segmente. Rezultat su direktni marketing, kao i nove taktike prodaje i usluga. Inovacije u bankarstvu više leže u procesu organizacionih promena nego razvoju novih proizvoda u tradicionalnom smislu, o čemu će biti više reči u ovom radu. Ključne reči: finansijske usluge, bankarstvo, zadovoljstvo i lojalnost korisnika, organizacione promene

ISTRAŽIVANJE PREFERENCIJA GRAĐANA NI A ZA NOVI TIP GASTRONOMSKE PONUDE

doc. dr Igor Trandafilovic, Ivana Mitic Fakultet za menad ment – Zaječar,

Park šuma Kraljevica bb, 19000 Zaječar, Srbija Izvod Nov način života utiče na način ishrane na ih građana. Du e radno vreme i manjak slobodnog vremena uslovljavaju građane da se hrane van svojih kuća. U poslednjih par godina mnogi zaposleni svoje pauze za ručak koriste u restoranima. Ovakav trend, koji je u porastu, nesumnjivo iziskuje novi pristup i strategiju menad menta kompanija kako bi zaposlenim ljudima pru ile priliku da domaću hranu konzumiraju i van svojih kuća. Cilj sprovedenog marketing istra ivanja bio je ispitivanje preferencije građana za mogućnost otvaranja novog tipa restorana JEDI KOLIKO ELI I PLATI ODREđENI IZNOS . Ovakav tip restorana zastupljen je u svim delovima sveta i pokazao se kao veoma uspe an i strategijski prihvatljiv koncept u gastronomskoj


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ponudi. Marketing istra ivanje je sprovedeno na teritoriji grada Ni a i obuhvatilo je 113 ispitanika različite polne, starosne i obrazovne strukture. Informacije do kojih se elelo do&#26! 3;i bile su: učestalost odlaska u restorane, spremnost građana na novi tip gastronomske ponude, preferiranje određenog tipa kuhinje itd. Rezultati sprovedenog marketing istra ivanja ukazuju da postoji osnov ka razvoju nove strategije u gastronomskoj ponudi grada Ni a. Iako većina ispitanika, 62%, nije bila upoznata sa ovim tipom restorana, njih 110 je pokazalo interesovanje za posetu ovom tipu restorana. Preferencija građana je ka domaćoj, italijanskoj i grčkoj kuhinji. Za prosečnu porciju hrane od 500g, ispitanicu su spremni da izdvoje oko 800,00 dinara. Mo e se pretpostaviti da bi uz dobre strate ke odluke i dobru marketing strategiju ovakav tip restorana dao dobre finansijske rezultate kroz određeni vremenski period. Ključne reči: menad ment, strategija, marketing, istra ivanje, preferencije, restoran

RESEARCH STUDY ON CITIZENS OF NIŠ PREFERENCES TOWARDS A NEW TYPE OF

GASTRONOMIC OFFER The new way of life influences our citizens eating habits. Longer working hours and less free time are causing people to have meals outside their homes. In the last several years many employees are taking their lunch breaks at local restaurants. This increasing trend requires many companies to come up with new business strategies that would allow employees to consume home-made food outside their homes. The goal of this marketing research was to determine whether or not citizens of Nis would be interested in a new type of restaurant called All You Can Eat For One Set Price. This type of restaurant is seen in many parts of the world as a successful and strategically accepted concept in the food/restaurant industry. Marketing research was conducted among citizens of Nis and included 113 participants with different sex, age, and employment background. Anticipated key findings in this research were: frequency of employees going to the restaurants, employees acceptance of this!


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new type of eating-out, and employee s preferences of specific types of food. Marketing research results infer that there is a basis for moving towards this new concept of eating-out. Even though sixty-two percent of participants were not familiar with this type of restaurant, 110 participants showed interest in visiting those kinds of restaurants. Participants preferences were towards domestic, Italian, and Greek cuisine. For an average meal size of 500g, participants were ready to pay 800.00 dinars. Based on this research, it could be concluded that the new type of restaurant All You Can Eat For One Set Price could potentially yield good financial results over time given well constructed and executed business, marketing, and strategic plans. Keywords: management, strategy, marketing, research, preferences, restaurant GLOBALNI STRATEGIJSKO-RAZVOJNI ASPEKTI

TURIZMA8

Jelena Premović, Ljiljana Arsić1, Slavoljub Vujović2

1Ekonomski fakultet Kosovska Mitrovica,2 Ekonomski institut- Beograd

Abstrakt Turizam predstavlja jednu od najperspektivnijih privrednih grana na celokupnom svetskom tržištu koji učestvuje sa oko 10% u ostvarenom BDP-u sveta, posredstvom turizma se realizuje preko 6% ukupnom izvoza i oko 30% svetske trgovine uslugama. Sa 9% zaposlenih i 9% učešća u potrošnji, turizam je jedan od najvećih privrednih sektora na području Evropske unije Podaci Svetske turističke organizacije o ukupnom broju od 1 milijarde turista i 900 milijardi prihoda otvarenog u 2010. godini i očekivanom broju turista od 1,6 milijardi u 2020. godini, dovoljno govore o

8 Rad je deo istraživanja na projektu: “Razvoj i primena novih i tradicionalnih tehnologija u proizvodnji konkurentnih prehrambenih proizvoda s dodatnom vrednošću za domaće i svetsko tržište - Stvorimo bogatstvo iz bogatstva Srbije” (MNTR RS, br. 046001).


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strategijskom značaju turizma i njegovim globalnim razvojnim performansama. Polazeći od ovih činjenica, u radu se analiziraju društveno-ekonomski efekti turizma i ukazuje na značaj turizma u funkciji održivog privrednog razvoja. Ključne reči: kriza, nezaposlenost, turizam, održivi turizam, privredni razvoj. GLOBAL STRATEGIC-DEVELOPING ASPECTS OF

TOURISM

Jelena Premović, Ljiljana Arsić1, Slavoljub Vujović2

1Faculty of Economics Kosovska Mitrovica, Institute of Economics – Belgrade2

Abstract Tourism is one of the economically most perspective sectors which participates with 10% in the world's GNP, through the tourism over 6% of the total world export is realized and 30% world trade of the services. In the EU tourism is one of the biggest business sectors with 9% of the employees and 9% share in the entire purchase. The figures of the UNWTO about a total number of 1 billion tourists and income of 900 billion realized in 2010. and the expected number of 1,6 billion in 2020. talk enought about strategic importance of tourism and its global developing performance. Starting from these facts, the sociable and the economic effects of tourism are analysing in the article and pointing out the importance of tourism in the function of sustainable economic development. Keywords: crisis, unempoyment, tourism, sustainable tourism, economic development.


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ANALIZA TRENDA PROMENA U KVALIFIKACIONOJ I STAROSNOJ STRUKTURI

ZAPOSLENIH U KOMPANIJI RTB BOR U PERIODU OD 1997. DO 2009. GODINE

Bojan Milošević1, Dragana Živković1, Dragan Manasijević1,

Dragan Randjelović2

1 Univerzitet u Beogradu, Tehnički fakultet u Boru 2 RTB Bor

Izvod Imajući u vidu značaj ljudskih resursa za dalji tehnološki razvoj, kako na opštem društvenom nivou, tako i na nivou jednog preduzeća, u radu je predstavljena analiza trenda promena u kvalifikacionoj i starosnoj strukturi zaposlenih u kompaniji RTB Bor u periodu od 1997. do 2009. godine, pred uvođenje nove tehnologije. Analiza je sačinjena na osnovu podataka koji su dobijeni iz kadrovske službe RTB Bor, sa aspekta usklađenosti broja, kvalifikacija radnika i njihove starosne strukture sa zahtevima tehničko – tehnološke opremljenosti i obima proizvodnih i poslovnih delatnosti RTB Bor, te potreba za kontinuiranim podmlađivanjem kadra i podizanjem nivoa znanja. Ključne reči: ljudski resursi, kompanija RTB Bor, zaposlenost, kvalifikacije.

TREND ANALYSIS OF CHANGES IN THE QUALIFICATION AND AGE STRUCTURE OF

EMPLOYEES THE COMPANY RTB BOR IN THE PERIOD 1997-2009

Abstract Given the importance of human resources for further technological development, as the general social level, and at the level of a company, the paper presents the trend of changes in the qualification and age structure of employees in the company RTB Bor in the period since


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1997 to 2009, before the introduction of new technology. The analysis was made on the basis of data obtained from the Personnel Department of RTB Bor, in terms of compliance, qualifications of workers and their age structure to the requirements of technical - technological equipment and the volume of production and business activities of RTB Bor, and the need for continuous staff rejuvenating and the level knowledge. Keywords: human resources, company RTB Bor, employment, qualifications.

ISPITIVANJE ODNOSA STUDENTSKE POPULACIJE PREMA PORODIČNOM PREDUZETNIŠTVU NA PRIMERU TEHNIČKOG FAKULTETA U BORU

D.Živkovića, Ž.Živkovića, I.Nikolića, N.Nikolića,

D.Manasijevića, J.Vadnjalb a Univerzitet u Beogradu, Tehnički fakultet u Boru, Srbija

bGEA College, Ljubljana, Slovenija

Izvod Jedan od značajnih oblika preduzetništva jeste i porodično preduzetništvo, koje polazi od porodice kao glavnog aktera preduzetničkog procesa. Aktuelni procenat porodičnih firmi u svetu je izuzetno visok, pri čemu u ovim firmama radi značajan deo ukupno zaposlenih u svim privatnim firmama. Stoga je jasna aktuelna podrška daljem razvoju porodičnog preduzetništva u svetu, i posebno u EU. I u Srbiji se očekuje da oživljavanje porodičnog preduzetništva, kroz pokretanje porodičnih firmi, može biti jedno od mogućih rešenja problema nezaposlenosti. U ovom radu su predstavljeni rezultati ispitivanja odnosa studentske populacije prema porodičnom preduzetništvu, na primeru Tehničkog fakulteta u Boru, Univerziteta u Beogradu. Istraživanja su vodjena na bazi upitnika iz okvira šireg tematskog programa sprovedenog u više evropskih država, a na inicijativu GEA College, Ljubljana (Slovenija). Odgovore na upitnik je dalo ukupno 320 ispitanika - studenata


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Tehničkog fakulteta u Boru, čiji su rezultati statistički obradjeni korišćenjem SPSS programa.

STUDY OF STUDENT POPULATION RELATIONSHIP TO FAMILY BUSINESS IN

EXAMPLE OF TECHNICAL FACULTY IN BOR

Abstract Family business is one of the important entrepreneurship forms, starting from a family as a main entrepreneurial process acter. Actual percentage of family firms in the world is significantly high, where the main part of totally employed people are in all private firms. Therefore, actual support to further development of family business in the world and in EU, especially, is clear. In Serbia is also expected that reviving of family business, by starting family firms, may be one of possible sollutions for solving of the unemployment problem. The results of study on student population relationship to family business, in example of Technical Faculty in Bor, University of Belgrade, are presented in this paper. The investigations were done based on the questionnaire from the wide tematic programme done in some EU countries, initiated by GEA College Ljubljana (Slovenia). Totally 320 students of Technical faculty in Bor answered to the questionnaire, and the results were statistically treated using SPSS software.

ZAŠTITA INTELEKTUALNE SVOJINE U TRANZICIONIM USLOVIMA U SRBIJI

Marija Savić i Nada Štrbac

Univerzitet u Beogradu, Tehnički fakultet u Boru, Bor, Srbija

Izvod U radu se prezentuju rezultati istraživanja procedura za registrovanje i zaštitu svih elemenata intelektualne svojine u Srbiji, kao što su: patenti, žigovi, oznake geografskog porekla, industrijski dizajn, topografije integrisanih kola, autorska i srodna prava. Prikazani su statistički podaci za neke elemente intelektualne svojine za period od


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2006. – 2010. godine, a za patente za period od 2007. – 2010. godine, i to kako za domaće, tako i za međunarodne prijave. Ovi rezultati pokazuju intenzitet naučnog i inovativnog rada, kao i zainteresovanost istraživača za ovom vrstom zaštite u tranzicionim uslovima u Srbiji. Dobijeni podaci, sa određenim tendencijama koje su diskutovane u radu, pokazuju blagi stepen uređenja ove materije zakonskom regulativom koja se u poslednje vreme sve više usklađuje sa Evropskim standardima. Ove činjenice ukazuju da u narednom periodu treba očekivati veće interesovanje domaćih, a posebno stranih inovatora za zaštitom prava koja proizilaze iz intelektualne svojine u poslovnom ambijentu u Srbiji. Ključne reči: prava intelektualne svojine, zakonska regulativa, Evropski standardi

PROTECTION OF INTELLECTUAL PROPERTY IN TRANSITION CONDITIONS IN SERBIA

Marija Savic and Nada Strbac

University of Belgrade, Technical faculty in Bor, Bor, Serbia

Abstract In this paper are presented the results of procedures for the registration and protection of all elements of intellectual property rights in Serbia, such as: patents, trademarks, geographical indications, industrial design, topographies of integrated circuits, copyright and related rights. This paper presents statistical data of some elements of intellectual property rights for the period since 2006. – 2010. year, and for patents for the period since 2007. – 2010. year, both for domestic and international applications. These results indicate the intensity of scientific and innovative work, and the interest of researchers for this type of protection in terms of transition in Serbia. The obtained data, with certain tendencies that are discussed in this paper, show a slight degree of regulation of this matter with legislation, which has lately been incresingly harmonized with the European standards. These facts suggest that, in future, we should expect more interest of domestic, and


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especially foreign innovators, for the protection of the rights resulting from intellectual property in the business environment in Serbia. Keywords: intellectual property rights, legislation, European standards

ISPITIVANJE MOTIVACIJE I ZADOVOLJSTVA

POSLOM MLADIH ZAPOSLENIH U JAVNIM INSTITUCIJAMA NA TERITORIJI OPŠTINE BOR

Milica Arsić, Snežana Urošević, Danijela Voza, Monika Florić

Univerzitet u Beogradu, Tehnički fakultet u Boru, Vojske Jugoslavije 12

Izvod Širom sveta mladi zaposleni pokazuju manjak motivacije i angažovanja na radnom mestu i najviše su pogođeni percipiranim pritiskom na poslu, što stvara velike probleme mnogim kompanijama. Iako su mlađi radnici najčešće oslobođeni najvećih odgovornosti na poslu, veći deo njih je često ili skoro uvek zabrinut za ravnotežu između posla i privatnog života. Glavni cilj ovog rada bio je da ispita motivisanost i zadovoljstvo poslom mladih zaposlenih u javnim institucijama. Upotrebom ANOVA testa dobijeni su rezultati koji pokazuju da, u zavisnosti od demografskih karakteristika (pol, obrazovanje, radni staž), različiti faktori pokreću i motivišu mlade kadrove. Obrada podataka izvršena je uz pomoć softverskog paketa SPSS 18.0. Ključne reči: mladi zaposleni, motivacija, zadovoljstvo poslom, javne institucije


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JOB SATISFACTION AND MOTIVATION OF YOUNG EMPLOYEES IN PUBLIC INSTITUTIONS IN

THE MUNICIPALITY OF BOR

Milica Arsić, Snežana Urošević, Danijela Voza, Monika Florić University of Belgrade, Technical faculty in Bor, Vojske Jugoslavije 12 Abstract Worldwide, young employees show a lack of motivation and engagement in the workplace and they are most affected by the perceived pressure at work, which creates problems for many companies. Although younger workers are usually exempt from the biggest responsibilities at work, most of them often or almost always are concerned about the balance between work and private life. The main objective of this study was to examine the motivation and job satisfaction of young employees in public institutions. The obtained results have shown that, depending on demographic characteristics (gender, education, work experience), different factors motivate young employees. Data processing was performed using SPSS 18.0 software package. Keywords: young employees, motivation, job satisfaction, public companies

METHODOLOGY FOR EVALUATION OF JOB SATISFACTION

N. Sanevska1, S. Kortoseva2, A.T. Dimitrov2, B. Angelova3

1 Food Technology, 1000 Skopje, R. Macedonia 2 Faculty of Technology and Metallurgy, 1000 Skopje, R. Macedonia

3 Institute of Economy, 1000 Skopje, R. Macedonia Abstract The methodology presented in this study is evaluating job satisfaction through factors of employee s motivation and demotivation. Methodology approach based on ask to know provides significant


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management exactness in the field of motivation to work, which is an important segment of quality assurance. The study uses a newly designed questionnaire, which contains primary questions and sub-questions, where additional clarification was needed. The analysis of the obtained responses: 1) will give the general grade of employees job satisfaction in a four level range and 2) will select the highest priorities in regards of influencing the factors of motivation and demotivation. The results will enrich the strategic management with knowledge of the employee s state of mind and will help in undertaking activities for improving the employee s dedication to quality assurance, with minimum dosage of subjectivity in the selection of activities. The survey was conducted in Macedonian mill-baking production company. The obtained data were analyzed with descriptive statistic and chi-square test as a verification of objectivity of the obtained results by confirming the association between the questions that are naturally connected. The results showed that: 1) the general grade of employee s satisfaction is relative satisfaction and 2) directions of management engagement in increasing employee s dedication to quality assurance are: salary, perception of the ratio of the employee s salary with the salary of their peers from the same and different organizational level, increased participation of the employees in the decision making process, designing a rewarding system that will include the expected rewards for the work done. Key words: methodology, job satisfaction, motivation, factors, management, questionnaire

ICT STRATEGY FORMULATION:

A CASE STUDY OF INSURANCE COMPANY

Smilka Janeska Sarkanjac Ss Cyril and Methodius University in Skopje,

Faculty of Computer Science and Engineering Rugjer Boskovic 16, Skopje, Macedonia

Abstract ICT strategy is an important topic in management information systems research field, as it is in practice. The research approaches applied so


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far has focused mainly on analysis of the features of a successful ICT strategy, but not on the very process of its development. Insurance companies, as a part of a mature and prolific financial sector, rely to a large extent on information and communication technology in everyday operations. In developing countries, however, they often lack clearly formulated functional ICT strategy to harness the full power of ICT in their efforts to achieve the business objectives of the company. This paper describes the process of developing an ICT strategy for an insurance company from Macedonia according to Adams, Xia, and Ball method. In this case study the theoretical foundations of Adams, Xia, and Ball method are briefly presented as a part of the introduction. Then, the ICT strategy of the insurance company is conceptualized in terms of ICT roles, ICT organizational capabilities, and ICT governing policies and principles. Further in the paper an appropriate ICT strategy is proposed, in order to align the ICT and the business domain of the company according to Henderson and Venkatraman ICT/business strategic alignment model. In this particular case, the implementation of the strategy was accepted as one of the key priorities for the insurance company, and the strategy has been progressively implemented since 2009. There is sufficient evidence of improved business performance of the company, partly as a result of implementation of the ICT strategy. In this regard, this paper presents a case which can be used as a pattern that could be followed in the analysis of ICT roles, organizational capabilities, governing policies and principles in a given company, and as pattern that could give directions in developing and implementing an ICT strategy, in insurance companies as well as in business companies in the private sector. Keywords: ICT strategy, ICT management, ICT/business alignment, management information systems, insurance company, case study.


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IMPLEMENTATION OF RAPID SERVICE FOR VEHICLES REGULAR MAINTENANCE, AS GOOD

MANAGEMENT IN PRACTICE

Vasil Stamboliski, M. Sc., Lecturer, Vancho Donev, Ph. D., Full Professor,Radmil Polenakovik, Ph. D., Full Professor BAS-Business Academy Smilevski, Skopje, AVNOJ 74A, 1000 Skopje

Abstract In the last few years the authors of this paper have measured the customers satisfaction after completed service of the vehicle in to the importer service center on the territory of the Republic of Macedonia. The Satisfacion refered to a long duration required for completion of small (regular/current) service operations. Having analysed the literature and the international experiance of the principal, authors have come to a solution of organizing a service department for rapid interventions, where team of repairers and technicians after implementation of new solution satisfied the customers needs and increase their satisfaction level. In this paper authors presented key costumer complains and offered solutions. Keywords: Service, Satisfaction, Clients, Service package, Rapid Service, Customer Relationship Management


Ernad Kahrović

Državni univerzitet Novi Pazar

Izvod Postoji veliki broj metodologija i modela reinženjeringa poslovnih procesa (Business Process Reengineering) koje slede sličan put i imaju zajedničke korake. Od onog trenutka kada su počele da se razvijaju različite metodologije ovog koncepta, mnogi teoretičari i konsultantske


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kuće su paralelno izrađivale sopstvene metodologije reinženjeringa poslovih procesa. Bitno pitanje jeste kako upravljati određenom metodologijom BPR-a, i primeniti neku vrstu metodologije koja će pritom garantovati uspeh u funkcionisanju preduzeća. Izuzetno je teško, ako ne i nemoguće, kreirati standardan ''recept'' uspeha koji će biti primenljiv u svim poslovnim sektorima. U radu će na osnovu nedostataka prikazanih metodologija, biti razvijena jedna sasvim nova metodologija reinženjeringa. Abstract There are a number methodologies and models of Business Process Reengineering, which followed a similar path and have common steps. From the moment it began to develop various methodologies of this concept, many theorists and consulting firms were made in parallel their own business process reengineering methodology. The important question is how to manage a BPR methodology, and apply some kind of methodology that's going to guarantee success in their operations. It is extremely difficult, if not impossible, to create a'' standard'' recipe of success that will be applicable to all business sectors. The paper will be presented based on the lack of methodologies and developed quite a new methodology for reengineering.

METODOLOŠKI PRISTUPI ZA UPRAVLJANJE

RIZIKOM OD UDESA

Miroljub Grozdanović, Evica Stojiljković, Ivan Krstić Univerzitet u Nišu, Fakultet zaštite na radu u Nišu, Čarnojevića 10a,

18000 Niš Izvod Udes se često definiše kao emisija velikih razmera, požar ili eksplozija, koji su rezultat nekontrolisanog razvoja događaja u nekom sistemu, a koji za posledicu ima ozbiljnu opasnost za ljudsko zdravlje i/ili okolinu, odmah ili sa odloženim dejstvom, unutar ili izvan granica posmatranog sistema, i koji uključuje jednu ili više opasnih supstanci.


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Upravljanje rizikom od udesa je takav pristup upravljanju koji je zasnovan na identifikaciji i kontroli onih oblasti i događaja koji su potencijalni izazivači neželjnih promena u sistemu. Radi kontrole rizika neophodno je formirati jedinstven, zaokružen sistem upravljanja rizikom. U nedostatku istog, pojedine države su izradile nacionalne okvire i preporuke za upravljanje specifičnim rizicima, a mnogi autori su dali svoju viziju i svoj pristup ovoj problematici. U radu su prikazani različiti metodološki pristupi za upravljanje rizikom od udesa i analizirane osnovne sličnosti i razlike između ovih koncepata. Ključne reči: rizik, udes, upravljanje.

METHODOLOGICAL APPROACHES FOR RISK MANAGEMENT OF ACCIDENT

Miroljub Grozdanović, Evica Stojiljković, Ivan Krstić University of Niš, Faculty of Occupational Safety in Niš, Čarnojevića

10a, 18000 Niš

Izvod The accident is often defined as a major emission, fire, or explosion resulting from uncontrolled developments in the course of the operation/systems, leading to serious danger to human health and/or the environment, immediate or delayed, inside or outside the system, and involving one or more dangerous substances. Risk management of accident is a management approach based on the identification and control of those areas and events which potentially cause the undesirable changes in the system. In order to control the risk, it is necessary to establish a unique, integrated system of risk management. Due to the absence of such a system, some countries have developed national frameworks and recommendations for risk management, while many authors have offered their vision and their approach to this issue. This paper presents different methodological approaches for risk management of accident and analyses the basic similarities and differences between these concepts. Key words: risk, accident, management.


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ISTRAŽIVANJE SAVREMENIH MODNIH TRENDOVA KAO FAKTORA PONAŠANJA U

POTROŠNJI

Doc.dr Igor Trandafilović1, Jelena Zarkov2; Ivana Mirčić3 1-Megatrend Univerzitet Beograd, Fakultet za menadžment Zaječar ,

Park Šuma Kraljevica bb, 19000 Zaječar, Srbija 2- ul. Krste đorđevića 12, 18000 NiŠ

3-ul. Krivi vir 15/1, 18000 NiŠ Izvod Dvadeseti vek, odnosno nagli razvoj tehnike i tehnologije doneli su sa sobom novi način života. To se najbolje ogleda krajem XX i početkom XXI veka. Ukidanje sankcija, masovno koriŠćenje Interneta, pojava licenciranih Štampanih medija i ostalih sredstava javnog informisanja, dovela je do mogućnosti praćenja savremenih trendova i njihovog infiltriranja u naŠe potroŠačko druŠtvo. Predmet rada bilo je istraživanje uticaja savremenih trendova na potroŠače različite starosne, obrazovne i polne strukture, dok je cilj bio utvditi u kojoj meri je izvrŠen uticaj na ispitanike. Ti rezultati se odnose na prihvatanje i primenu savremenih trendova. Moderni trendovi sve viŠe upravljaju potroŠačkim druŠtvom. Moćne industrije, poput modne, farmako, estetske i dr. Ostvarujući svoje strategije poslovanja, utiču na omladinu kao ciljnu grupu, u prihvatanju zahteva savremenog načina života. Istraživanja su pokazala da je mlađa populacija sklonija prihvatanju novih trendova u odnosu na stariju. Međutim, potroŠači, bez obzira na starosnu, polnu i obrazovnu strukturu, prednost daju udobnom u odnosu na moderno. Svakom pojedincu je ostavljena mogućnost da odluči u kojoj meri će dozvoliti da savremeni trendovi upravljaju njegovim načinom života. Ključne reči: PonaŠanje potroŠača, marketing, trendovi, moda


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INTEGRISANI SISTEM MENADŽMENTA ZAŠTITE RADNE I ŽIVOTNE SREDINE

Ivan Krstić1, Evica Stojiljković1, Ana Kusalo2, Vesna Lazarević3

1University of Niš, Faculty of Occupational Safety in Niš 2Institute for the Quality of Working and Living Environment

"1.maj" a.d. Niš 3 Institute for Preventive and Medical Protection, Niš

Abstrakt U radu je prikazan koncepcijski osnov integrisanja sistema zaštite radne i životne sredine, baziran na objedinjavanju zajedničkih i razradom specifičnih zahteva serije standarda ISO 9000, ISO 14000 i ISO 18000. Poštujući principe javno dostupne publikacije PAS 99 (Publicly Available Specification), kreiran je model integrisanog sistema zaštite radne i životne sredine, kojim se ostvaruje dodatni sinergijski učinak svih pojedinačnih sistema/standarda. Kljujčne reči: integrisani sistem, zaštita radne i životne sredine.

AN INTEGRATED SYSTEM OF OCCUPATIONAL AND ENVIRONMENTAL SAFETY MANAGEMENT

Abstract This paper deals with a conceptual basis for the integration of occupational and environmental safety system, based on joint specific requirements of the standards ISO 9000, ISO 14000 and ISO 18000. Adhering to the principle of Publicly Available Specification (PAS 99), a model of an integrated occupational and environmental safety system has been created, which provides an additional synergistic effect of all the individual systems/standards. Key words: integrated system, occupational and environmental safety.


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STEČAJ I LIKVIDACIJA BANAKA U SRBIJI - REGULATIVA I PREPORUKE

Jelena Božović

Ekonomski fakultet u Kosovskoj Mitrovici

Abstract Rad pruža osnovu za razumevanje regulatornog okvira bankarskog poslovanja. Obiluje empirijskim činjenicama i predstavlja dosledno sprovedenu teorijsku okosnicu radi boljeg razumevanja da se krupni institucionalni defekti mogu otkloniti jedino institucionalnim promenama, privatizacijom, kroz procese spajanja, pripajanja i dokapitalizacije. Stanovište autora jeste da je srpski bankarski sektor izbegao neposredne efekte globalne finansijske krize zahvaljujući uspostavljenoj prudencionalnoj regulativi nad bankama, kao i institucijama koje vrše nadzor, poštovanje zakona i drugih propisa. Glavna preporuka autora za saniranje posledica globalne ekonomske krize u Srbiji jesu koordinirane akcije vlade i centralne banke u pogledu jačanja institucionalne i finansijske regulative radi sprečavanja rizičnih ponašanja bankarskog sektora i institucionalno prilagodjavanje zakonodavnoj praksi i propisima Evropske unije. Ključne reči: globalna ekonomska kriza, bankarski sektor Srbija, likvidacija banaka, sanacija banaka, tranzicija, indeks pravne snage.

BANKRUPTCY AND LIQUIDATION OF BANKS

IN SERBIA – REGULATORY RULES AND RECOMMENDATIONS

Abstract The paper gives the basis for understanding regulatory framework of banking operations. It is abundant in empirical facts and represents consistently implemented theoretical backbone for better understanding that major institutional defects can be only eliminated by institutional changes, privatization, through the processes of


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merger, amalgamation and increase of share capital. The standpoint of the author is that the Serbian banking sector has avoided direct effects of the global financial crisis owing to the established prudential regulations over banks, as well as institutions which perform supervision, observance of laws and other regulations. The author’s main recommendation for rehabilitation of the consequences of the global economic crisis in Serbia are coordinated actions of the Government and the Central Bank with respect to strengthening the institutional and financial regulatory rules for the purpose of preventing risky behavior of the banking sector and institutional adaptation to regulatory practice and regulations of the European Union. Keywords: global economic crisis, banking sector in Serbia, liquidation of banks, bankruptcy of banks, transition, Strength of legal right index.

EFEKTI UTICAJA SVETSKE EKONOMSKE KRIZE

NA BEOGRADSKOJ BERZI

Jelena Božović, Ivan Božović Ekonomski fakultet u Kosovskoj Mitrovici

Izvod Globalna ekonomska kriza uzdrmala je celu svetsku privredu. U mnogim zemljama prioritet je poboljšavanje finansijske stabilnosti i ublažavanje prenošenja efekata finansijske krize na realan sektor. U fokusu ovog rada je analiza posledica svetske ekonomske krize na najosetljivijem delu finansijskog tržišta u Srbiji, odnosno berzi. Ključne reči: svetska ekonomska kriza, berza, devizni kurs, rizik,


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EFFECTS OF THE IMPACT OF THE WORLD ECONOMIC CRISIS TO THE BELGRADE STOCK

EXCHANGE Abstract The global economic crisis has staggered the whole world economy. In many countries the priority is to improve financial stability and mitigate the transfer of the economic crisis effects to the real sector. This paper is focused on the analysis of the consequences of the world economic crisis in the most sensitive section of the financial market in Serbia, namely stock exchange. Keywords: global economic crisis, stock market, exchange rate, risk.

PRILOG METODI ODREÐIVANJA TEORETSKE

FUNKCIJE POUZDANOSTI TERMOENERGETSKIH SISTEMA

Dragan Kalaba, Milan Djordjevic

Fakultet tehničkih nauka, Univerzitet u Prištini, Kneza Milo[a 7., Kosovska Mitrovica,Srbija

Izvod Procena pouzdanosti termoenergetskih sistema je veoma bitna ne samo za eksploataciju i odr avanje, veæi i za planiranje i razvoj energetskih sistema. Predstavljeno eksploataciono istraživanje pouzdanosti termoenergetskog sistema tokom normalnog radnog veka pruža podatke potrebne za definisanje funkcije, ili zakona verovatnoće, kojom se karakteriše pona anje slučajne promenjive (pojava kvara). Cilj ovog rada je predstavljanje probabilističke tehnike za analizu, procenu i identifikovanje matematičke raspodele, koja opisuje podatke ili procese na najlogičniji način. Pošto se zahtevana verovatnosna raspodela odreðuje empirijski, isključivo na osnovu dostupnih podataka, matematički oblik funkcije raspodele koja podržava navedeni proces najčešće nije jednostavno odrediti. Tražeći odgovor na


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pitanje koja od uobičèajeno korišćenih matematičkih raspodela u teoriji pouzdanosti najbolje aproksimira empirijske podatke, primenili smo grafičku analizu podataka (verovatnosne papire). Osim brzog prikaza rezultata, grafička analiza dokazuje svoju mogućnost primene i kod kompleksnih termoenergetskih sistema uz postizanje zadovoljavajuće tačnosti. Ključne reči: termoenergetski sistem, pouzdanost, verovatnosna raspodela, verovatnosni papiri

CONTRIBUTION TO DETERMINATION OF THE THEORETICAL RELIABILITY FUNCTION OF

THERMAL POWER SYSTEM

Dragan V. KALABA, Milan Lj. ÐORÐEVIĆ* Faculty of Tehnical Sciences, University of Priština, Kneza Milo a 7.,

Kosovska Mitrovica, Serbia Izvod Reliability evaluation of thermal power systems is very important not only for operation and maintenance, but also for planning and development of energy systems. Presented exploitation research of the reliability of thermal energy plant system during useful life period has obtained data needed for defining the function, or the probabilistic law, according to which the random variable behaves (occurrence of failure). Objective of this paper is representation of probabilistic technique for analysis, assessment and identifying a distribution which describes the data or process which is producing data in a reasonable way. Since the required probability distribution has to be determined empirically, that is based solely on the available data, the functional form of the probability distribution underpinning a given process is often not easy to derive. Trying to answer which one of the probability distributions commonly used in reliability engineering fits the data best, we applied graphical analysis of the data (data plotting on probabilistic papers). Providing for quick answers, graphical analysis demonstrates strong ability to cope with reliability of very complex


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thermal energy plant systems with satisfactory accuracy. Keywords: Thermal power plant system, reliability, probability distribution, probabilistic paper. REINŽENJERING I MARKETING U SAVREMENIM

USLOVIMA POSLOVANJA

Dr Dejan Riznić, Dr Snežana Urošević, Univerzitet u Beogradu, Tehnički fakultet u Boru

Izvod Poslovanje u kriznim vremenima zahteva preduzimanje pravovremenih mera, jer organizacije sa boljim menadžmentom lakše izlaze na kraj sa kriznom situacijom. Potreba za reinženjeringom nastaje u slučaju kada drugi programi za unapređenje poslovanja nisu u stanju da stabilizuju sistem i obezbede njegov razvoj. U planiranju reinženjeringa poslovnih procesa radi se na razvoju vizije i ciljeva koji se zasnivaju na suštinskoj kompetentnosti sistema u odnosu na konkurenciju, strateških planova i aktivnosti od kojih zavise strateški kapacitet i ekonomski uspeh celine. Reinženjering predstavlja nov revolucionarni put koji organizacijama omogućava da iskoriste novu šansu, koju im nudi današnji savremeni svet naprednih tehnologija. Uloga marketinga je od posebnog značaja za efikasan rad privrednih subjekata. Marketing je kao poslovna filozofija ili koncepcija osnov za određivanje suštinske poslovne orijentacije preduzeća, usmerena pre svega na nastojanje da se zadovolje zahtevi tržišta, odnosno zahtevi potrošača i društva. Proces uvođenja i obezbeđenja kvaliteta u marketingu, u okviru procesa upravljanja marketingom, zasnovan je na osnovnim marketinškim aktivnostima, kao što su – reagovanje u trenutnoj situaciji, postavljanje marketinških ciljeva, primena strateških i taktičkih programa, uvođenje sredstava za merenje, kvantifikaciju rezultata i reviziju.Uvođenjem novih metoda poslovanja u marketingu preduzeća uvećala bi se prodaja, smanjili troškovi, poboljšao kvalitet, uspostavila brža i kvalitetnija komunikacija sa kupcem, a sve radi povećanja profita, pronalaženja novog tržišta i


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prezentacije istih.Tako bi se stvorili uslovi opstanka organizacionih sistema u konkurentskoj tržišnoj ekonomiji. Ključne reči: marketing, reinženjering, poslovni proces, upravljanje

RE-ENGINEERING AND MARKETING IN MODERN CONDITIONS BUSINESS

Abstrakt Business in crisis demands taking of forehand measures, because organisations with better management cope with critical situations more easily. The need for re-engineering arise when other programs for business improving are not capable to stabilise the system and secure its development. In planning of re-engineering business processes it is acted on development of visions and goals which are based on essential competence of the system in relation to concurrence, strategic plans and activities of which strategic capacity and economical success depend on. Re-engineering presents new revolutionary way which enables the new organisations to use a new chance, offered by the modern world of advanced technologies. The role of marketing is specially important for efficient work of economic entities. Marketing is, as a business philosophy or concept, foundation for determining essential business orientation of a company, directed above all on attempting to satisfy the market demands, that is demands of the consumers and society. The process of introducing and providing quality in marketing, within the marketing management process, is based on basic marketing activities, such as – reacting in a certain situation, setting marketing goals, appliance of strategic and tactic programs, introducing the instruments for measuring, result qualification and revision. By introducing the new methods of business in company’s marketing, the sale would increase, the costs would be lower, the quality would be better, communication with a consumer would be faster and of greater quality, and all because of increase of profit, founding of new market and presentation of the alike. The conditions of survival of organisational systems in concurrence market economy would be created in this way. Keywords: marketing, reengineering, bussines proces , management


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PROBLEMI I SLABOSTI LIBIJSKOG TURIZMA I PREPORUKE ZA NJEGOV RAZVOJ

Dr Khaled Mustafa Hebal

Univerzitet Singidunum, Beograd

Izvod Upravljanje libijskim turizmom danas nije ni efikasno ni sistematično. Libijskom turističkom ponudom do nedavno dominirao je samo tzv. „kupališni“ turizam. Većinu gostiju koji su kao turisti posećivali Libiju bili su, pored domaćih, malobrojni inostrani turisti (pre svega iz Italije) ili porodice radnika koji su bili zaposleni u Libiji. U svetu Libija i nije previše poznata kao atraktivna turistička destinacija, ali njeni potencijali svakako nisu dovoljno iskorišćeni, tako da je potrebno da se radi na njihovoj prezentaciji u svetu. Nedostatak pravog upravljanja razvojem libijskog turizma, kao i sezonska koncentracija turističkih aktivnosti na letnje mesece dovela je do velikih problema koji se u budućem vremenu moraju rešavati. Koncentracija smeštajnih i drugih turističkih kapaciteta u primorskom delu, takođe je, dovela do razvojne neravnoteže između severnog i južnog regiona. Da bi se uspostavila razvojna ravnoteža između severa i juga potrebno je da se preduzmu određene mere za oslobađanje ukupnog turističkog potencijala na jugu Libije. Porast turističkog priliva treba da bude ekološki, društveno i ekonomski održiv. Najveća prepreka za razvoj inovativnih turističkih proizvoda je oskudna turistička i ostala infrastruktura i tu su potrebna najveća ulaganja kako javnog tako i privatnog sektora. Potrebne su investicije u raznovrsnu ponudu turističkih proizvoda koji mogu da privuku goste i van klasične letnje i/ili zimske sezone. Libijski turizam na globalizaciju mora da odgovori autentičnim, neponovljivim i orginalnim proizvodom. Abstract

Libyan tourism management today is neither efficient nor systematic. Libyan tourist venue until recently was dominated only "Bathing" tourism. Most of the guests who are visited Libya were, in addition to domestic, few foreign tourists (mostly from Italy) or families of


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workers who were employed in Libya. In the world of tourism Libya is not well known as an attractive tourist destination, but its potential is certainly not tapped, so there is need to work on their presentation. Lack of proper management of the development of Libyan tourism and seasonal concentration of tourism activities in the summer months has led to major problems, and in the future it must to be solved. The concentration of accommodation and other tourist facilities in the coastal part, also, led to the development imbalances between northern and southern Libya regions. To establish a balance of development between north and south, it is necessary to take certain measures to release all the tourist potential in the south of Libya. The increase in tourist influx has to be environmentally, socially and economically sustainable. The biggest obstacle for the development of innovative tourism products is scarce and other tourist infrastructure and the necessary investment to the largest public and private sectors. There are necessarily investments in diverse range of tourism products that can attract visitors beyond the classic summer and/or winter season. Libyan tourism on globalization has to answer with authentic, unique and original product.

STRATEGIC PLANNING AND ITS APPLICATION IN

THE COMPANY PRACTICE

Monika Zatrochová , Milan Majerník Ústav Mana mentu, Vazovova 5, Bratislava

Abstract The contribution submitted deals with the needs of the strategic management and its planning. It analyzes the strategic management problems occurring in selected companies and describes individual development stages on the way to the strategic planning. The contribution specifies, evaluates and adheres to individual trends determined by the company visions and mission, both of which enable one to identify vector parameters representing the course of the company development. The problems ascertained within the company strategy are associated with the


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callable and communication ability of the traditionally described strategies employed in the company practice. Finally, the contribution describes the Balanced ScoreCard as a process representing the strategic performance management tool utilized by companies for the improvement of their market position in the competitive environment.

PODRŠKA RAZVOJU ŽENSKOG

PREDUZETNIŠTVA U SRBIJI

Snežana Rakić Visoka poslovna škola strukovnih studija Valjevo, Vuka Karadžića 3/a,

Valjevo

Izvod Ženskom preduzetništvu, kao fenomenu savremenog doba, sve donedavno pridavalo se malo pažnje. Početkom 80-tih godina prošlog veka, međutim, u teoriji je skrenuta pažnja na ovaj uzlazni trend u razvoju preduzetništva. U savremenim uslovima svetske privrede, ženska populacija vrlo heterogenog socio-ekonomskog sastava, vidi sve veći interes u sopstvenom preduzetničkom aktivizmu. Bez obzira da li pokreću mikro preduzeće ili upravljaju multinacionalnom kompanijom poslovne žene postaju sve važnija determinanta svetske ekonomije u smislu zapošljavanja, produktivnosti i borbe protiv siromaštva. Žene preduzetnici su inovatori, kreatori radnih mesta, snabdevači ekonomske sigurnosti. Kao vlasnici malih i srednjih preduzeća žene mogu ponuditi ideje, izume, tehnologiju, sirovine, komponente, poslovne usluge. Prema evidencijama Udruženja preduzetnica, broj preduzeća i radnji u Srbiji u kojima su žene vlasnice i suvlasnice u 2011. godini kretao se oko 25%. Ohrabrivanje realizacije ovog uticaja i pomoć preduzećima u ženskom vlasništvu što pre, a ne kasnije, mora biti jedan od ciljeva naše države. Na strani republičkih i lokalnih organa leže vrlo velike šanse da raznim programima podrške aktiviraju neiskorišćene razvojne mogućnosti potencijalnih žena preduzetnica. Poslednjih nekoliko godina u Srbiji


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otpočele su sa radom brojne organizacije i Udruženja poslovnih žena, koje podstiču žene da uplove u vode samostalnog biznisa. Nadamo se da će u budućnosti što više žena opredeliti za pokretanje i vođenje samostalnog biznisa, i da će im država i novo formirane organizacije i društvo u celini pomoći u tome. Ključne reči: programi podrške, institucionalna, finansijska podrška razvoju ženskog preduzetništva. SUPPORT TO THE FEMALE ENTREPRENEURSHIP

DEVELOPMENT IN SERBIA

Abstract To the female entrepreneurship, like a fenomena of the modern time, was given so little attention up to recently. At the beginning of the 80-s of the last century was called the attention of the theory about this rising trend in the entrepreunrship development. In the modern world economic conditions, female population, with heterogenous social-economical structure, sees more and more interest in its own entrepreneurship activism. Disregarding of starting a micro company or managing multinational company, business women are more important determinant of the world economy in sense of employment, productivity and struggle against poverty. Female entrepreneurs are inovators, creators of jobs, suppliers of economical security. As owners of small and central firms women can offer ideas, inventions, tehnology, raw materials, ingredients, business services. According to the records of the Association of women entrepreneurs the number of firms and shops in Serbia, where the women are owners and co-owners was about 25% in 2011. To encourage the realisation of this influence and to support the firms in female property, sooner not later, must be one of the aim in our country. There are very big chances with different programmes of support on the side of Republic and local authority which can activate unused developmental opportunities potential women entrepreneurs.


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These last years in Serbia, many numerous organisations start to work, also the Association of business women, motivating the women to sail into the self-employed business water. There is a hope, more and more women will determine to start and lead independent business in future, and the government and new-formed organisations and society on the whole will help in that. Keywords: support programmes, institutional, financil support for developing female entrepreneurship.

ANALIZA POSLA POSTUPAK I PRIMENA

Milivoje M. Stanković

Visoka poslovna Škola strukovnih studija, Vuka Karadžića 3a

Izvod Analiza posla predstavlja važan pokazatelj stanja i dinamike upravljanja najvažnijim resursom organizacije, ljudima. Od primene rezultata analize zavise brojne aktivnosti upravljanja ljudskim resursima od planiranja i privlačenja kandidata preko obuke i razvoja zaposlenih do definisanja osnovnih zarada. Ne dovodeći u sumnju značaj analize, neka od najvažnijih pitanja se odnose na način njenog sprovođenja i naročito efikasne primene dobijenih rezultata. Istraživanje obuhvata izbor radnih mesta za analizu a zatim definisanje i primenu upitnika koji bi omogućio bodovanje radnih mesta kao osnove sistema nagrađivanja. Ključne reči: analiza posla, upitnik za analizu radnog mesta, bodovanje radnih mesta. Abstract Job analysis is an important indicator of the condition and dynamics of managing the crucial organizational resource, the people. The implementation of the analysis results affects numerous activities in human esource management, from planning and recruiting


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candidates, to training and development of the employees, to defining their basic pays. There is no doubt the analysis is important, however, some of the most important issues in this paper refer to the manner in which it is conducted and especially to an efficient application of the obtained results. The research includes a selection of jobs for the analysis as well as designing and using a questionnaire to weight the jobs as basis for the rewarding system. Keywords: job analysis, job analysis questionnaire, job evaluation

INSTITUCIONALNA REŠENJA REFORME SISTEMA

DRŽAVNE UPRAVE U SRBIJI

Dr Ivan Božović, Dr Jelena Božović Ekonomski fakultet u Kosovskoj Mitrovici

Izvod U uslovima koji su rezultat velikog kašnjenja u pogledu sprovođenja strateških institucionalnih i socijalnih reformi, smisao proklamovanih makroekonomskih ciljeva u značajnoj meri je doveden u pitanje.Za uspostavljanje institucionalnog sistema koji bi odgovarao modernoj tržišnoj privredi i potrebama dinamičnog ekonomskog rasta, koji je neophodan za prevazilaženje postojećeg društvenog i privrednog stanja, potrebna je sasvim nova uloga države. Početak novog milenijuma u našoj zemlji obeležen je sprovođenjem reformi, čiji je cilj izgradnja pravne i ekonomski stabilne države sa tržišnom privredom kao ekonomskom podlogom i afirmacija individualno-civilnog društva visoke tehnologije koje se svuda pokazalo superiornijim u odnosu na dosadašnji društveni sistem. Zbog toga je od velikog značaja sprovođenje institucionalnih reformi koje su neophodne za efikasno funkcionisanje tržišne ekonomije. Imajući to u vidu, ovaj rad ima za cilj ukaže na neka institucionalna rešenja reforme sistema državne uprave. Ključne reči: reforma, institucije sistema, konkerentnost privrede, državna uprava, institucionalni ambijent.


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INSTITUTIONAL SOLUTIONS OF STATE ADMINISTRATION REFORM IN SERBIA

Abstract In conditions which are result of long delay with respect to the implementation of the strategic institutional and social reforms, the sense of the proclaimed microeconomic objectives has been challenged to a large extent. To establish the institutional system which would fit the modern market economy and the needs of dynamic economic growth, required for overcoming the existing social and economic status, everyone needs a new role of the state. Beginning of the new millennium in our country has been characterized with the implementation of reforms whose aim is building of legal and economically stable country with market economy and winning recognition for individual civil society of high technology which everywhere proved to be more superior compared to past social system. Therefore, the implementation of the institutional reforms required for the efficient functioning of market economy is of large importance. Taking this into account, the purpose of the present paper is to indicate some institutional solutions of the state administration system reform. Keywords: reform, system institutions, economic coherence, state administration, institutional ambience.


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MESTO I ULOGA GLAVNIH STRATEGA U KREIRANJU STRATEGIJA U ORGANIZACIJI

Ph. D Mende Solunčevski1, Ph. D Lidija Stefanovska2

1-Ministrastvo odbrane, R. Makedonija 2-BAS Skopje, R. Makedonija

Izvod Strategija je nabolji put kako organizacija od aktuelnog treba stići do željenog stanja. U svim organizacijama za uspešno poslovanje kreiraju se i implementiraju stratgije. Strategijske vođe su ljudi kji imaju različite uloge u organizaciji i koriste proces strategijskog mendzmenta da bi pomogli organizaciji da ostvari svoju viziju i misiju (Hanson, Dowling, Hitt, Ireland, Hoskisson, 2008). Bez razlike na njihovu poziciju u organizaciji, uspešne strategijske vođe su rešeni i posvećeni da podstaknu na rast sve oko njih, t.j. oni su posvećeni da pomognu organizaciji ka stvaranju vrednosti za klijente, profit za akcionere I ostale zainteresovane (Prince, 2005). Ali, u svim organizacijama vođe ne uključuju na odgovarajući način zaposlene, u procesu kreiranja strategija. Zaposleni na različitim hiererhiskim nivoima treba različito I odgovarajuće da se uključe u kreiranju strategija u organizaciji. Oni koji su na najistaknutijim pozicijama u direktnom su kontaktu sa klijentima. Oni mogu najviše da pridonesu u kreiranju strategija, ukoliko menadzment u organizaciji zna da uputi I iskoristi njihove kapacitete. Ovi zaposleni nazvani su glavni strategisti. U tom pravcu, cilj ovog rada je da se da kratak prikaz mesta, uloge i veština glavnih stratega u kreiranju startegije ili startegija u organizaciji. Klučne reči: startegija, glavni startegisti, strategijski menadzment.


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THE MAIN STRATEGISTS, PLACE AND ROLE MAIN STRATEGISTS CREATIN OF STRETAGIES

IN THE ORGANIZATION

Ph. D Mende Solunčevski1, Ph. D Lidija Stefanovska2

1-Ministry of Defence, R. Makedonija 2-BAS Skopje, R. Makedonija

Abstrakt The strategy is the best way as the organization from current situation to arrived to desired situation. For working siccesffully in all organizations strategies create and implement. Tre strategic leaders are people who occupu different roles in the organizations and use of stretgic management process to help the organization achieve its vision and mission. (Hanson, Dowling, Hitt, Ireland, Hoskisson, 2008) Their position in the organization regardless, strategic leaders successful are committed and dedicated to help the organization to create value for customers, profit for shareholders and other interested (Prince, 2005 ) But, leaders in all organizations do not include employees in an adequate manner in the process creatin of stretagies. Employees of different hierarchical levels have different and appropriate to engage in creating the strategies in the organizations. Employees that front positions are in direct contact vith customers. They can the best contribute to the creation of the strategies vhen management in the organization knows how to utilize their facilities. Its employees are called main strategists. The purpose of this paper is to give an overview of the place, role and skills of the main strategists in the creation of the strategy or strategies in the organization Key words: Strategy, main strategists, strategic management.


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LIZING KAO SPECIJALNI OBLIK FINANSIRANJA PREDUZEĆA9

Grozdana Belopavlović1, Slavica Stevanović2, Marija Lazarević –

Moravčević1

1-Beogradska bankarska akademija 2-Institut ekonomskih nauka

Izvod Odluka o finansiranju preduzeća rezultat je analize dostupnosti različitih internih i eksternih izvora, stepena izloženosti rizicima i efekata koje proizvodi svaka raspoloživa alternativa. Menadžment se opredeljuje za kombinaciju izvora finansiranja koja će obezbediti pretpostavke za uspešno poslovanje i dugoročnu finansijsku stabilnost. U radu se razmatraju specifičnosti lizing aranžmana odnosno iznajmljivanja imovine uz obavezu plaćanja naknade davaocu lizinga u skladu sa uslovima definisanim ugovorom. Uzimajući u obzir značajne prednosti u odnosu na alternativne izvore, autori ukazuju na atraktivnost lizinga kao izvora finansiranja i potrebu očuvanja stabilnosti lizing tržišta. Istovremeno, klasifikacija lizinga na operativni i finansijski, i opredeljenje za lizing ili kreditiranje, reflektuje se različito na pojedine bilansne pozicije i dovodi do značajnih razlika u finansijskim izveštajima i određenim pokazateljima poslovanja preduzeća. Ključne reči: izvori finansiranja, lizing, finansijski izveštaji

9 Rad je deo istraživačkih projekata pod šiframa 47009 (Evropske integracije i društveno-

ekonomske promene privrede Srbije na putu ka EU) i 179015 (Izazovi i perspektive strukturnih promena u Srbiji: Strateški pravci ekonomskog razvoja i usklađivanje sa zahtevima EU), finansiranih od strane Ministarstva za nauku i tehnološki razvoj Republike Srbije.


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LEASING AS SPECIAL FORM OF COMPANY FINANCING10

Grozdana Belopavlović1, Slavica Stevanović2,

Marija Lazarević – Moravčević1

1-Belgrade Banking Academy 2- Institut ekonomskih nauka 1-Belgrade Banking Academy

Abstract The decision on financing the company is a result of analysis of the availability of various internal and external sources, the degree of risk exposure, and the effects resulting from any achievable alternative. Management is committed to the combination of funding sources that will provide the prerequisites for successful performance and long-term financial stability. The paper discusses the specifics of characteristics of the leasing arrangement, or rental property with the obligation to pay compensation to the lessor under the terms of contract. Assuming the essential advantages over the alternative, the authors emphasize the attractiveness of leasing as source of funding and the need to preserve the stability of the leasing market. Simultaneously, the classification of leasing as operating and financial, and the commitment to lease or lending, reflects differently to certain balance items and leads to significant differences in the financial statements and certain indicator of company’s performance. Keywords: financing sources, leasing, financial statements

10 This paper is a part of research projects numbers 47009 (European integrations and social

and economic changes in Serbian economy on the way to the EU) and 179015 (Challenges and prospects of structural changes in Serbia: Strategic directions for economic development and harmonization with EU requirements), financed by the Ministry of Science and Technological Development of the Republic of Serbia.


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KNOWLEDGE MANAGEMENT AS A BASE FOR THE QUALITY OF THE BANK SERVICES

Karolina Ilieska PhD, Adrijana Risteska PhD,

Dimko Kokaroski PhD Faculty of Economics- Prilep, R. Macedonia

Abstract Banks must strive to assure quality, that is, be able to affirm with adequate certainty that their products and services will satisfy given requirements of quality. Banks cannot be content with quality control. They must go beyond that and should strive to strive to give quality assurance. Once the bank has decided on achieving high service quality, suitable trainign programmes should be introduced and all members of staff should get an opportunity to participate in these programmes. Such programmes should preferably be tailor-made to suit the bank’s needs and should be preferably administerd by experts. The success of these programmes cannot be immediately gauged completely, but the progress on various quality parameters should be regularly parameters should be regularly monitored, perhaps by an internal coordinator. Knowledge is managed more effectively in a learning organization. Organizational conditions favoring KM are: being a learning organization; having an organizational culture that emphasizes sharing information through an incentive reward system for contributing to the organizational knowledge base; providing top-management leadership for the KM effort; demonstrating the value of KM to encourage commitment. Firms adopt KM because: retaining expertise of employees; enhancing customers’ satisfaction with the company’s products; increasing profits or revenues. In this study, the focus is on the employees’ shared perceptions that the organization places much emphasis on customer well-being, and examines how such a service climate links with service quality in a service setting. The relationship between service quality and service climate can be conceptualised at a fairly general level, where a set of factors was determined on a series of indicators for service quality and for service climate which in turn uncovered the outcome. The relationships will be discussed with type of analysis, with regard to the problem, the importance of the research and the research questions.


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HIDROGRAFSKI RESURSI KAO DETERMINANTA ODRŽIVOG TURISTIČKOG RAZVOJA

Vesna Samardžić, Jelena Premović1, Agneš Boljević2 1-Ekonomski fakultet u Prištini- Kosovska Mitrovica

2-Ekonomski fakultet u Subotici Izvod Naučno-tehnološki razvoj i globalizacijski procesi na kraju XX veka, uslovili su promene u ekološkoj sferi povećanjem zagađenja životne sredine. Hidrografski resursi su se prvi našli na udaru enormnog zagađenja. Mora i okeani su zagađeni, šume napadnute zagađenjima preko kiselih kiša, sečom i uništavanjem, zaštitni ozonski omotač je znatno oštećen, čistih reka gotovo da više i nema. Geografski pejzaž se u celini brzo transformiše, što stvara potrebu zaštite životne sredine, kako bi ona ostala biološki zdrava, estetski lepa i za rekreaciju ugodna, a da se pri tome ne uspori opšti društveni razvoj i porast životnog standarda ljudi. Hidrografski resursi u celini, a naročito vodeni resursi, imaju višestuku ulogu u obezbeđivanju održivog turističkog razvoja. Voda se koristi za turističku infra i suprastrukturu. Ona predstavlja sastavni deo pejzaža, ali istovremeno, i osnovu za mnoge atraktivne sportsko-rekreativne aktivnosti turista. Ključne reči: ekologija, hidrografski resursi, voda, turizam, održivi turizam.


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HYDROGRAPHIC RESOURCES AS DETERMINANT OF SUSTAINABLE TOURISM DEVELOPMENT

Abstract Scientific-technological development and processes of globalization at the end of the XX century, have influenced the changes in the environmental sphere by increasing pollution of the environment. Hydrographic resources were the first to suffer enormous pollution. Seas and oceans are polluted, forests are attacked by pollutants through acid rains, cutting down the trees and destruction, the protective ozone layer is significantly damaged, clean rivers basically cannot be found. Complete landscape is easily transformed, which calls for the environmental protection, in order for the environment to stay biologically healthy, aesthetically beautiful and adequate for recreation, not to mention the general social development and increase in standard of living. Hydrographic resources overall and especially water resources have multiple role in sustainable tourism development making. Water is used for tourist infra and suptrastructure. She is constitutive landscape element, but also the base for the many atractive sports and recreative tourist activities. Keywords: ecology, hydrographic resources, water, tourism, sustainable tourism.


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ANALYSIS OF PEOPLE'S INFORMATION ABOUT THE REFORMED RETIREMENT PLAN IN THE

REPUBLIC OF MACEDONIA

Vitanova Gordana, Trajkoska Gordana, Odzaklieska Dragica Ekonomski fakultet, Prilep, Makedonija

Izvod The retirement plan is an important segment of any country's financial system. There are two types of retirement plans: PAYGO and Chilean pension system. The PAYGO system has been used for more than 120 years and his creator is the German Chancellor Bismarck. The main principle of this system is intergenerational solidarity, employees pay taxes that are used to fund pensions of current pensioners. Even at the moment of its conception the creator of this system predicted that it can work as long as the ratio employees to pensioners is 3 to 1. In the Republic of Macedonia he retirement plan based on intergenerational solidarity has been in use for 50 years. The increase of the number of retired people in the total population and the extended life time has caused a greater need for retirement funds. Besides, the worsen economic situation and the increased unemployment have reduced the employees to pensioners ratio and as of today the latest came down to 1,2 employees for 1retired. This has created an important gap between incomes and expenses of the Public Pension Fund and each year more and more funds are allocated from the Budget of the Republic of Macedonia in order to cover this gap and pay pensioners. The goal of this article is to answer to the following questions: are curent pensioners satisfied of their retirement revenues; how much the macedonian population is informed about the state of the Public Retirement fund; weather they are aware of the forthcoming reforms in the retirement system, whether they have ever heard of an alternative retirement plan and weather they think about personal savings that would imporve their financial security and purchaising power in retirement days.


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MENADŽMENT KVALITETA TURISTIČKIH USLUGANA PRIMERU NIŠKE BANJE11

Prof. dr Radmilo Nikolić1, Prof. dr Vidoje Stefanović2

1-Tehnički fakultet, Bor 2- Prirodno matematički fakultet, Niš,

Izvod Niška Banja je od davnina poznato lečilište i turistička destinacija sa mnogo posetilaca. Shodno tome uvek je postojala želja da usluge posetiocima budu što kvalitetnije. Zato je upravljanje kvalitetom usluge uvek bio izazov i obaveza. Naše istraživanje je doprinos da se kvalitet usluge podigne na viši nivo, a na osnovu sprovedene ankete među posetiocima. Ključne reči: usluga, kvalitet, menadžment, Niška Banja Abstract Niska Banja has always been a known health resort and tourist destination with many visitors. Consequently there was always a desire for service to be the best possible among visitors. Therefore, the quality management services has always been a challenge and an obligation. Our study is a contribution to the quality of service to reach higher level, based on a survey conducted among visitors. Keywords: service, quality, management, Niska Banja

11 Rad je rađen u okviru Projekta 179013-Održivost identiteta Srba i nacionalnih manjina u pograničnim opštinama istočne i jugoistočne Srbije- koji finansira Ministarstvo prosvete i nauke.


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INTUITIVE VS. ANALYTICAL STRATEGISTS’ THINKING

Svetlana Petrovska, Ana Tomovska, Zdenka Nikolovska

University American College Skopje

Abstract Strategic thinking as a vital managerial activity in a phase of creating an organization vision and formulating an organization strategy cuts across any discipline dealing with decision-making. Pure analytical and rationalistic approach to Strategy has resulted in theories that exist apart from the reality of the business because they obscure the most significant reality – that strategy is a dynamic process created and practiced by human beings. In addition of being dynamic, management at strategic level involves coping with ambiguity, complexity and uncertainty. Two different types Intuitive Strategists and Analytical Strategists will produce different result when being challenged in same work environment and tasks characteristics. Intuitive Strategists are favored by writers emphasizing intuition as a characteristic of successful managers, some of them even giving the attribute of “crucial” characteristic of successful managers. An enormous sale of strategy books, measured in millions of copies every year proves that those statements are acceptable for people from different societies, cultures and organizations. Their ideas are supported by the fact that organizations are not reacting fast enough on market changes because of the time needed to collect a comprehensive data and the complexity of the analytical process itself. Claims made by popular writers on importance of intuition cannot be tested or evaluated until the confusion created by different conceptualization is eliminated (L.Eckel, 1991), Albert Einstein acknowledges intuition by saying “I believe in intuition and inspiration. At times I feel certain that I am right while not knowing the reason. Imagination is more important than know league because know league is limited, whereas imagination embraces the entire world”. Rosanof (2000) suggests that intuition is how non-analytical data is accessed and incorporated into decision-making process. Intuition concept in contemporary management is accepted as


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a ‘god feeling’, way of knowing (Agor, 1986, 1989), and ability of managers to know something without an analytical process (Rosanoff 2000). Latest findings by Khandelwal and Taneja (2010) confirmed that Company might benefit from managers intuitive thinking by intuitive visioning and strategizing. Strategists’ ability to sense the market changes and plan adequate response to those changes without comprehensive analysis is clear potential for creating a competitive advantage for an organization. Analytical Strategist thinks more analytically and less intuitively. They need structured way of receiving information’s in order to recognize strategic patterns. Analyzing history they predict trends. Goals and alternatives are explicit; they calculate consequences of pursuing different alternatives and evaluate alternatives in terms of how close they are to the original goals (Bernard 1938).. Rational, analytical thinking assumes that every event can be anticipated and any scenario can be tested. Mintzberg argue that those assumptions are simply not realistic. Strategist’s exposure to external signals (opportunities and threats), internal company signals (strengths and weaknesses) and expectations to produce actions as an adequate response requires maximum utilization of their analytical capabilities. Intuitive capabilities have little or no importance in strategic environmental scanning and goals and alternatives definition in strategy formulation phase. Organizations aiming to became and remain competitive on the market, have to utilize all their resources and explore full potential of their people. Fast response to market changes, innovative strategies and revolutionary strategies are gaining importance for an organization success While utilizing the advantages of Analytical Strategists organizations are challenged to adequately integrate Intuitive Strategists in strategy creation. This integration of personalities contributes or differentiates organizational success in critical moments. Understanding individuals on Key Strategic Positions will help better understand business environment, political environment and NGO environment. This paper aims to understand the Intuitive vs Analytical Strategists. Understanding Strategists way of thinking will help understand their strengths, but also their limitations. Although all companies’ executives and policy makers tend to be intelligent, well educated and more cosmopolitan oriented comparing to general public, their way of thinking differs by roots of individual personality by these influencing


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their management style, ways of assessing and processing information’s, their actions and decisions. The main research question is to explore personality characteristics and cognitive styles and come with recommendations for their potential utilization. By identifying personality and cognitive style characteristics of Strategists, we will map intuitive, creative and analytical thinking capabilities of elite individuals in Macedonia. This will be a first research from this kind organized in Macedonia. Research questioner based on Cognitive Style Index (Allinson and Hayes, 1996) as an instrument appropriate for a large scale organizational studies will be implemented on Companies Executives, Government Officials and NGO Presidents in Macedonia. Self-answered questioner will be distributed electronically to each of three target groups in May 2012. Questioner will be distributed to 50 Company Executives, 50 Government Officials and 50 NGO Presidents. A trichotomous true-uncertain-false answering method will give participants a chance to fill in the questioner in a short period of time. Score of 2 will be assigned for a answer of true, 1 for uncertain and 0 for false. Item selection criteria will be p value (proportion of subject choosing particular answer) and item-total correlation (the correlation of each item score with the aggregate score of the reminder). Thirty-eight questions will form the questioner. Twenty-one of the questions will be worded in such a way that a response of true will indicate an analysis orientation. The scoring of the remaining 17 will be reverse, maximum true answers indicating intuitive orientation. Items will be placed in random order in final questioner. For analysis part the nearer the responded to maximum of 76 will present more analytical orientation, while nearer the responded to 0 will present more intuitive orientation.. Analysis will be performed on Item Analysis and Factor Analysis. Conclusions and Recommendations from the research will be disseminated to research participants. Keywords: Strategy, Strategists, Strategic Thinking, Intuitive, Analytical, Personality, Cognitive Style


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PRIMENJENA EKONOMIJA: UTICAJ CENA NAFTE NA BERZE ČLANICA KONZORCIJUMA SA

SARADNJU ZEMALJA ZALIVA - GULF COOPERATION COUNCIL (GCC)

Amar Gareba

Univerzitet Singidunum, Beograd Izvod Primena ekonomske teorije i načela u stvarnim situacijama sa željenim ciljem predviđanja mogućih ishoda predstavlja primenjenu ekonomiju. Korišćenje primenjene ekonomije je osmišljeno kako bi se izvršio analitički pregled potencijalnih ishoda bez "odstupanja" povezanih sa objašnjenjima koja nisu potpomognuta brojevima. Primenjena ekonomije može uključivati i upotrebu ekonometrije i studije slučaja. Ovaj rad istražuje uticaj cena nafte na berze koje se nalaze u okviru Konzorcijuma za saradnju zemalja Zaliva, Gulf Cooperation Council (GCC). Budući da su GCC zemlje glavni proizvođači nafte, njihove berze su verovatno osjetljive na promenu cene nafte. Rezultati potvrđuju da je uticaj promene cene nafte na GCC berze dugoročan i povratan. Dugoročno se ovde definiše kao vremensko razdoblje potrebno za delovanje promena cena nafte na glavne makroekonomske pokazatelje koji utiču na profitabilnost preduzeća koja trguju deonicama i akcijama na berzi. APPLIED ECONOMICS: IMPACT OF OIL PRICES ON GULF

COOPERATION COUNCIL (GCC) STOCK MARKET Abstract The application of economic theories and principles to real world situations with the desired aim of predicting potential outcomes is applied economics. The use of applied economics is designed to analytically review potential outcomes without the "noise" associated with explanations that are not backed by numbers. Applied economics can involve the use of econometrics and case studies. This paper investigates the impact of oil Prices on Gulf Cooperation Council


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(GCC) stock markets. Since GCC countries are major suppliers of oil, their stock markets are likely to be susceptible to change in oil prices. The results confirm that there is an influence of oil price change on GCC stock markets returns in the long-term. Long term is defined here as the period of time required for the effect of oil price changes to work out its way to influence major macroeconomic indicators that influence profitability of firms traded in GCC stock markets.

COMPARATIVE ANALYSIS OF THE PASSING EXAMS AT FACULTY OF ELECTRONIC AND

MECHANICAL ENGINEERING, UNIVERSITY OF NIŠ

Milena Todorovic, Prof dr Pedja Milosavljević, Dragan Pavlović,

Miroslav Milovanović Mašinski fakultet Univerzitet u Nišu, Mose Pijade 7, D. Medjurovo,

Niš, Elektronski fakultet Univerziteta u Nišu Izvod Cilj ovog rada je da se izvrši analiza prolaznosti studenata I i II godine na Elektronskom i Mašinskom fakultetu koji studiraju po Bolonjskom procesu. U radu je korišćena Lean Six Sigma metodologija koja se odnosi na postupke poboljšanja integrisanjem metodologije Lean i Six Sigma. Nakon definisanja defekata koji negativno utiču na krajnju ocenu kvaliteta visoko kolskog obrazovanja i načina na koji ti defekti mogu da se otklone, vrši se Pareto analiza kojom se utvrđuje vitalna manjina predmeta koji su krični za prolaznost na oba fakulteta. Sledeći korak je SPC analiza koja se vrši na predmetima koji su Pareto analizom svrstani u vitalnu manjinu. Akcenat rada je dalje stavljen na poređenju rezultata prolaznosti na Mašinskom i Elektronskom fakultetu, gde su primećene određene pravilnosti i definisani op ti problemi za ove tehničke fakultete. Ključne reči: Lean Six Sigma, Bolonjska deklaracija, Pareto dijagram, SPC analiza, reforma visoko kolskog obrazovanja


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COMPARATIVE ANALYSIS OF THE PASSING EXAMS AT FACULTY OF ELECTRONIC AND

MECHANICAL ENGINEERING, UNIVERSITY OF NIŠ

Abstract The aim of this paper is to analyze the number of the passing exams of the first and the second year at Faculty of Electronic and Mechanical Engineering University of Ni , for the students that are involved in Bologna process. In the paper is used Lean Six Sigma methodology, which applies to actions to improve the integration of Lean methodology and Six Sigma methodology. After defining defects that have negative influence on the final quality evaluation of higher education and how these defects can be remedied, the Pareto analysis is done, which is used for establishing a vital minority of the exams that are critical for examination of both faculties. The next step is the SPC analysis that is performed on the exams that are classified as vital minority in Pareto analysis. The accent was placed on the result comparation of the passing exams on Faculty of Electrical and Mechanical Engineering, where it is observed certain rules and it is defined the general problems for these technical faculties. Keywords: Lean Six Sigma, the Bologna Declaration, Pareto chart, SPC analysis, higher education reform

COST ACCOUNTING SUPPORT IN COMPANIES STRATEGIC MANAGEMENT

Radmila Jablan Stefanović

Faculty of Economics, Belgrade, Serbia Abstract The company achieves its succes as a result of the interaction among the environment, resources and management its ability to employ the resources adequately, bearing in mind the company's strenghts and and weaknesses. Regardless of the specific commitments in terms of


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business strategy, the modern company is inevitably faced with the requirement of cost competitiveness. In contemporary conditions of great external and internal complexity, achieving sustainable competitive advantages, as a condition sine qua non of modern business, is not possible without adequate information system. This paper put san emphasis on the importance of flexible designed cost accounting information system in generating quality information as a support to modern company management mechanisms. It discusses some of the new and, in turn, enhanced existing tools, techniques, concepts and approaches to costing and cost management which are fundamentally important in order to implement and support the competitive strategies of companies (ABC/ABM, TQC/TQM, TC/TCM,L LCPC/LCPCM, VSA/VSM).

UPRAVLJANJE SPORTSKIM KAMPOVIMA U USLOVIMA EKONOMSKE I FINANSIJSKE KRIZE

dr Mirko Kantar1, Prof.dr Milan V. Mihajlović2 1 Ministarstvo omladine i sporta, Bul. Mihajla Pupina 2, Novi

Beograd, Srbija 2 Univerzitet Metropolitan, Tadeuša Košćuška 63, Beograd, Srbija

Ministarstvo omladine i sporta, sredstvima koja se obezbeđuju iz budžeta Republike Srbije, finansira program „Sportski kampovi za perspektivne sportiste“ koji su od posebnog značaja za Republiku Srbiju. U periodu od 2008. do 2011. godine, prema evidenciji Ministarstva, na kampovima je učestvovalo 11.000 perspektivnih sportista, a u tom periodu ukupno je realizovano 131.120 pansion/dana i utrošeno 356,8 miliona dinara budžetskih sredstava. Opšti interes u oblasti sporta je definisan Zakonom o sportu („Službeni glasnik RS”, br. 24 od 4. aprila 2011), u članu 114. U tački 6 tog člana se govori o aktivnostima sportskih kampova za perspektivne sportiste koji su od posebnog značaja za Republiku Srbiju. Nacionalni granski sportski savezi zaduženi su za organizaciju i realizaciju sportskih kampova. Tokom 2010. godine, 53 sportska saveza koristilo je budžetska sredstva namenjena za kampove perspektivnih sportista, što je u odnosu na 2000. godinu (20 sportskih


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saveza) povećanje od preko dva i po puta. Uključenjem većeg broja sportskih saveza, povećao se i broj sportista, što ilustrujemo podatkom da je 2000. godine, na kampovima u Srbiji učestvovalo 2.000 sportista, a 2010. godine 3.500 sportista. Ukupna budžetska izdvajanja Ministarstva, za programe sportskih kampova u periodu velike ekonomske i finansijske krize su sledeća: 2008 - 86 miliona dinara; 2009 – 100,8 miliona dinara; 2010 – 80 miliona dinara; 2011 – 90 miliona dinara; planirana sredstva u 2012 – 100 miliona dinara. U radu je prikazana analiza finansiranja i realizacije sportskih kampova za perspektivne sportiste u tri sportske grane: dizanje tegova, rukomet, košarka, u jednom olimpijskom ciklusu, period 2008-2012. Ekonomska i finansijska kriza ima značajan negativan uticaj na rad sportskih organizacija. Međutim, relativno stabilno finansiranje nacionalnih selekcija (od perspektivnih do seniorskih) čak i u uslovima krize, uticalo je pozitivno na sportske rezultate reprezentativnih selekcija. Ključne reči: Sportske organizacije, Sportski kampovi, Perspektivni sportisti, Ministarstvo omladine i sporta, Dizanje tegova, rukomet, košarka

MANAGEMENT OF SPORT CAMPS DURING ECONOMIC AND FINANCIAL CRISIS

dr Mirko Kantar1,, Prof.dr Milan V. Mihajlović2 1 Ministry of youth and sport, Bul. Mihajla Pupina 2,

New Belgrade, Serbia 2 Metropolitan University, st. Tadeuša Košćuška 63, Belgrade, Serbia Abstract Ministry of Youth and Sport funded program of „Sports camps for perspective athletes“ that are of particular importance for the Republic of Serbia. Resources are provided from the budget of the Republic of Serbia. In period 2008-2011, according to the records of the Ministry, 11000 perspective athletes participate at camps. During this period, a


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total of 131.120 full board / day were realized and were spent 356,8 million RSD. The general interest in sport is defined in Sports Law ("Official Gazette of RS", no.24, 4th April 2011), in article 114. In paragraph 6 of this article, the activities of sports camps for perspective athletes that are of particular importance for Serbia are discussed. National sports federations are responsible for organization and implementation of sports camps. During 2010, 53 sports federations used the budgetary funds intended for camps for perspective athletes, and compared to 2000. (20 sports federations) it is an increase of over two and a half times. Inclusion of more sports causes the increased number of athletes, and that could be illustrated that during 2000, at the camps in Serbia were about 2000 athletes, and during 2010. about 3500 athletes. The budget allocation of the Ministry for programs of sports camps during the great economic and financial crisis are as follows: 2008 - 86 millions RSD; 2009 - 100.8 millions RSD; 2010 - 80 millions RSD; 2011 - 90 millions RSD; planned funds for 2012 - 100 millions RSD. The paper presents an analysis of the financing and implementation of sports camps for perspective athletes in three sports branches: weightlifting, handball, basketball, in one Olympic cycle, 2008-2012. The economic and financial crisis has a significant negative impact on the operation of sports organizations. However, a relatively stable funding of national teams (from perspective to the senior) even during crisis, impacted positively on scores of the national teams. Keywords: Sport organizations, Sports Camps, Perspective athletes, Ministry of Youth and Sport, Weightlifting, handball, basketball

MARKETING NA OSNOVU PRETRAŽIVAČA

Prof. dr Beba Rakić, Prof. dr Mira Rakic Fakultet za poslovne studije u Beogradu

Apstrakt Ponašanje potrošača u procesu prikupljanja informacija i odlučivanja o kupovini u digitalnom veku se znatno menja. Potrošači sve više


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prikupljaju informacije putem pretraživača. Organizacije odgovaraju marketinškim aktivnostima koje su usmerene prema pretraživačima. Cilj je što bolja pozicija na pretraživačima i privlačenje što većeg broja korisnika pretraživača na sajt organizacije. Marketing putem pretraživača obuhvata optimizaciju sajta za pretraživače i plaćanje „po kliku“. Ključne reči: potrošači, pretraživači, Google, marketing putem pretraživača, optimizacija sajta za pretraživače, plaćanje „po kliku“, ključna reč.

SEARCH ENGINE MARKETING Abstract In the digital century, consumer behavior in the process of gathering information and deciding of the purchase is changing. Consumers are increasingly gathering information through a search engines. Organisations respons with marketing activities aimed at the search engines. The goal is better positions on search engines and attracttion the largest possible number of search engine’users on the site of the organization. Marketing through search engine includes search engine optimization and pay-per-click. Keywords: customers, search engines, Google, search engine marketing (SEM), search engine optimisation (SEO), pay-per-click (PPC), keyword.


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MODEL REDUKCIJE I REORGANIZACIJA IT FUNKCIJE PREDUZEĆA

Dragoslav Nikolić, Radovan Vladisavljević, Tamara Kliček

Fakultet za menadžment Novi Sad Izvod Cilj ovog rada je prikaz modela redukcije i reorganizacije informacionih sistema kompanije sa ciljem prelaska na nove cloud sisteme. U poslovnom svetu sve je veća glad za informacijama, a pristup istim postaje centralni problem. Stara IT rešenja su uglavnom bazirana na lokalnom čuvanju podataka, na žalost ovaj sistem ne nudi dovoljnu fleksibilnost. Sa druge strane cloud sistemi nude veliku fleksibilnost i u velikoj meri rešavaju probleme vezane za pristup podacima. Međutim stari sistemi i cloud sistemi nisu kompatibilni na više nivoa, ovim modelom pokušaćemo da rešimo probleme kompatibilnosti starog i novog sistema.

POSTIZANJE TAKT TIME - A U KABLOVSKOJ INDUSTRIJI

Radovan Vladisavljević, Dragoslav Nikolić, Vladan Nikolić

Fakultet za menad ment Novi Sad Izvod Kablovska industriju u Srbiji je doživela nekoliko snažnih potresa u poslednjih dvadeset godina, prvo smo imali sankcije zatim bombardovanje. Sve ovo je uticalo na to da današnje poslovanje mnogih proizvođača kablova bude finansijski neodrživo. Međutim kapaciteti za postizanje boljih rezultata postoji, naročito na administrativnom planu. I pored uvedenih standarda kvaliteta poput ISO 9001 i sličnih, malo se uradilo na kreiranju efikasnog administrativnog sistema. U radu prikazaćemo model kojim bi proizvođači kablova mogli da iskoriste za smanjenje nepotrebne


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administracije uz povećanje efikasnosti, a sa ciljem postizanja takt time -a.

STANDARDIZACIJA KOMUNIKACIJE IZMEĐU POSLOVNIH SISTEMA U USLOVIMA

ELEKTRONSKOG POSLOVANJA

Dr Ana Skorup1, Dr Milan Krstić1, Mr Ivan Krstić2 1 Visoka kola za poslovnu ekonomiju i preduzetni tvo Beograd

2 Institut za standardizaciju Srbije Beograd Izvod Standardizacija obuhvata aktivnosti kojima se obavlja formulisanje, izdavanje i primena standarda, na nacionalnom i/ili međunarodnom nivou. Neprekidno se ire oblasti u kojima se sprovodi standardizacija. U tom smislu u ovom radu se razmatra standardizacija komunikacije, koja se odvija između poslovnih sistema posredstvom savremenih informaciono-komunikacionih tehnologija u uslovima elektronskog poslovanja, odnosno e-komunikacije. Poslednjih godina različiti poslovni sistemi u svom poslovanju primenjuju različite računarske mre e, operativne sisteme, korisnička okru enja, kao i različite aplikativne softvere, to neminovno vodi do uvećanja tro kova razmene informacija među njima. Neophodan uslov za razmenu informacija je da učesnici u procesu komunikacije koriste zajednički jezik ili isti komunikacioni standard. Ovaj osnovni komunikacioni princip se podjednako odnosi kako na prirodne jezike, tako i na mre ne prot! okole za elektronsku razmenu poslovnih dokumenata. Značaj odluke o upotrebi komunikacionih standarda je nesumnjiv i ogleda se u ogromnom potencijalu elektronskih komunikacija u uslovima elektronskog poslovanja, kao i u činjenici da su elektronske komunikacije postale temelj interakcije i koordinacije savremenih ekonomskih procesa. Stoga razmatranje prednosti i nedostataka standardizacije e-komunikacije zavređuje posebnu pa nju. Ključne reči: standardizacija, komunikacija, elektronsko poslovanje, poslovni sistemi


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STANDARDIZATION OF COMMUNICATION BETWEEN COMPANIES IN ELECTRONIC

BUSINESS Abstract The standardization includes activities to perform the formulation, issuance and implementation of standards at national and/or international level. The areas where standardization is carried out are continually expanding. In this sense, this paper discusses the standardization of communication that takes place between companies via modern information and communication technologies in terms of e-business, known as e-communication. In recent years, different companies in their operations use various computer networks, operating systems, user interfaces, and different application software, which inevitably leads to increasing costs of information exchange among them. A necessary condition for the exchange of information between participants in the communication process is the use of a common language or the same communication standard. This basic communication principle applies equally to the natural languages, and also to the network protocols for electronic exchang! e of business documents. The importance of decisions on the use of communication standards is indisputable, and is reflected in the enormous potential of electronic communications in terms of e-business, as well as the fact that electronic communications have become the foundation of modern interaction and coordination of economic processes. So consideration of the advantages and disadvantages of standardization of e-communication deserves special attention. Keywords: standardization, communication, electronic business, companies


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UTICAJ SVETSKE EKONOMSKE KRIZE NA FUNKCIONISANJE MALIH I SREDNJIH

PREDUZEĆA U SRBIJI

Prof. dr Ljiljana Arsić, Dr Kristina Cvetković, Mr Jelena Premović 1-Ekonomski fakultet u Prištini-Kosovska Mitrovica 2-Visoka poslovna škola strukovnih studija- Blace

3- SO Vrbas Izvod Svetska ekonomska kriza je produbila probleme sa kojima se suočava srpska ekonomija, a na razvoj i funkcionisanje malih i srednjih preduzeća i preduzetništva je delovala poražavajuće. Vlada i Narodna Banka Srbije su preduzele niz mera koje su samo delom uspele da ublaže negativne posledice krize. Model rasta ekonomije Srbije, pre krize se suočio sa ozbiljnim ograničenjima i bio je neodrživ na duži rok. Efekti recesije negativno su uticali na poslovanje preduzeća i preduzetničku klimu. Rezultati istraživanja preduzetničke aktivnosti ukazuju na smanjen broj početnika, kao i novih preduzetnika. Narušena je zdrava preduzetnička dinamika iz predhodnih godina (usporeno je osnivanje, rast i razvoj, a ubrzano gašenje privrednih subjekata), čime su znatno ograničene mogućnosti za otvaranje novih radnih mesta i rast produktivnosti. Cilj rada je da ukaže na probleme sa kojima se susreću mala i srednja preduzeća u uslovima krize i neizvesnosti. Ključne reči: svetska kriza, mala i srednja preduzeća, recesija, pad produktivnosti.

GLOBAL ECONOMIC CRISIS IMPACT ON OPERATION OF SMALL AND MEDIUM

ENTERPRISES IN SERBIA Abstract The global economic crisis has exacerbated the problems faced by the Serbian economy, and the development and operation of small and


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medium enterprises has acted devastating. National Government and the Bank of Serbia introduced a series of measures which are only partly able to reduce the negative impacts of the crisis. Model of economic growth of Serbia, before the crisis faced serious constraints and was not sustainable in the long run. The effects of the recession have negatively affected the operations of the enterprise and entrepreneurial climate. Survey results indicate entrepreneurial activity reduced the number of beginners, as well as new entrepreneurs. Disturbed is a healthy entrepreneurial dynamics from previous years (in slow motion the establishment, growth and development, a rapid quenching of business entities), which are much more limited opportunities for job creation and productivity growth. The aim is to highlight the problems faced by SMEs in times of crisis and uncertainty. Keywords: world crisis, small and medium businesses, the recession, the decline in productivity.

AKTIVNOSTI SPORTSKIH ORGANIZACIJA USMERENE PROTIV UPOTREBE DOPINGA

Prof.dr Milan V. Mihajlović1, dr Mirko Kantar2

1 Univerzitet Metropolitan, Tadeuša Košćuška 63, Beograd, Srbija 2 Ministarstvo omladine i sporta, Bul. Mihajla Pupina 2, Novi

Beograd, Srbija Izvod Smatra se da je doping reletivno veoma prisutan u savremenom sportu. Borba protiv dopinga na međunarodnom nivou, može se razvrstati na tri perioda: 1. Prve doping kontrole na velikim međunarodnim takmičenjima su obavljene tokom Olimpijskih igara 1968. godine, u Francuskoj i Meksiku. Tada je obavljena prva kontrola pola u sportu. Razlog je bio taj što su neki smatrali da su medalje na prethodnim igrama u Tokiju osvajali uglavnom dopingovani sportisti, a da su četvrtinu zlatnih medalja za žene i više od pedeset posto olimpijskih rekorda, postigle žene „sumnjivog pola“.


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2. Ben Džonson je na Olimpijskim igrama 1988. godine bio doping pozitivan. Te godine je započeto sa „Out of competition“ testiranjem. 3. Nakon skandala na trci „Tour de France“ i pitanja javnosti zašto Međunarodni olimpijski komitet (MOK) ne preduzima aktivnosti protiv dopinga, 1999. godine je osnovana Svetska antidoping agencija (WADA). Na nacionalnom nivou, borba protiv dopinga se vezuje za aktivnosti državnih organa, nacionalnih antidoping agencija i nacionalnih sportskih organizacija. Sankcije za upotrebu dopinga su najpre bile određivane od strane sportskih organizacija, dok je to danas predmet i krivičnog zakonodavstva. Sankcije su predviđene za sportistu, ali takođe i za organizaciju čiji je sportista član. Aktivnosti sportskih organizacija usmerene protiv upotrebe dopinga, odnose se na prevenciju, obrazovanje, kontrolu i kažnjavanje. Ranija istraživanja su pokazala da je svest učesnika u sportu, sportista, trenera, menadžera, na veoma niskom nivou kada se tretiraju štetni efekti dopinga. Uzimajući u obzir pretnje u koje se mogu dovesti sportske organizacije zbog toga, problemu upotrebe dopinga kod populacije mladih sportista treba pristupiti sa posebnom pažnjom i treba ga tretirati kao ozbiljan društveni problem. Ključne reči: Sportske organizacije, Dizanje tegova, Doping kontrola

ACTIVITIES OF SPORT ORGANIZATION

DIRECTED AGAINST DOPING

Prof.dr Milan V. Mihajlović1, dr Mirko Kantar2 1 Metropolitan University, st. Tadeuša Košćuška 63, Belgrade, Serbia 2 Ministry of youth and sport, Bul. Mihajla Pupina 2, New Belgrade,

Serbia Abstract It is stated relatively often that doping is very present in contemporary sport. The fight against doping at the international level can be sorted at the three periods:


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1. The first doping controls at mega international events were conducted during the Olympic Games at 1968, in France and Mexico. The first sex controls have been implemented also. The reason for starting with controls were that it was thought that the medals at previous Games in Tokyo, were won mainly by “doping athletes”, and that the quarter of all gold medals for women and more than fifty percent of Olympic records for women, were achieved by athletes with "doubtful sex". 2. Ben Johnson was doping positive at the Olympic Games in 1988. Since that year "Out of competition" tests were began. 3. After the scandal at the race "Tour de France" and the issues to the public why the International Olympic Committee (IOC) does not take action against doping, World Anti-Doping Agency (WADA) was established in 1999. At the national level, the fight against doping is related to the activities of public authorities, national anti-doping agencies and national sports organizations. The sanctions for use of doping previously have been set only by sport organizations, while now it is even subject of criminal law. Sanctions are provided for athlete, but also for sport organization whose athlete are member. Activities of sports organizations against the use of doping in sport are related to prevention, education, control and punishment. Previous studies have shown that the sport participants, athletes, coaches, managers, are at very low levels when the adverse effects of doping were examined. Taking into consideration the threats that sports organizations could have, because of that attitude and behaviours, the problem of doping use among the population of young athletes should be approached with particular care and should be treated as a serious social problem. Keywords: Sport organizations, Weightlifting, Doping control


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ULOGA VOĐSTVA I MOTIVACIJE U IZGRADNJI STRATEGIJSKOG MENADŽMENTA

ORGANIZACIJA

MSc Toni Soklevski PhD student Biznis Akademija Smilevski – BAS Skopje, Republika Makedonija

Izvod Intenzivna tranzicija zemalja u razvoju dovela je sisteme menadziranja u novi položaj. Istovremeno, danas živimo u vreme nauke, vestačke inteligencije, visokih inovacija i komunikacija. Sve ovo neminovno nameče neophodnost izgradnje moderne i savremene razvojne strategije. Do efektivan i efikasan sistem menadžiranja u danasnjim uslovima ne moze se doči parcijalnim pristupima i rešenjima. Strategijski menadžment mora biti odgovoran, adaptivan i sa inovativnom unutrašnjom klimom da brzo detektuje spoljašnje promene i reaguje na njih brzo. Pravac postizanja optimalnih rezultata u organizacionom sistemu je trasiran preko njegovog strategijkog menadzmenta. Osnovna karakteristika vođstva je da je to proces koji uključuje lidera i svih zaposlenih u organizaciji kojima bi trebalo dozvoliti da ucestvuju u kreiranju njegovih ciljeva kao bi mogli shvatiti da su od suštinske važnosti za njihovo ostvarivanje. Motivacija u organizaciji određuje stepen interesa zaposlenih koji rade u njoj, u ostvarivanju njenih ciljeva i kroz zadovoljavanje ličnih potreba zaposlenih. Ovaj naučni rad je kvalitativna i kvantitativna analiza koja pokriva vise od 40 direktora i preko 160 menadžera iz srednjeg i liniskog nivou, kao i veliki broj zaposlenih u proizvodnim i uslužnim organizacijama. Jedan od rezultata je pokazao da kao motivatori zaposlenih su visina plate, sigurnost posla, kao i ucesče u donošenju odluka od strateškog značaja za organizacije. Kljucne reči: strategijski menadžment, vođstvo, motivacija.


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THE ROLE OF LEADERSHIP AND MOTIVATION IN BUILDING THE STRATEGIC MANAGEMENT OF

ORGANIZATIONS

MSc Toni Soklevski PhD student Bussines Academy Smilevski – BAS Skopje, Republic of Macedonia

Abstract Intense transition countries agreed to a market economy led their management systems into a new position. At the same time, today we are in a time of science, artificial intelligence, high innovation and communications. All this inevitably imposes the necessity of building a modern and contemporary development strategies. Until effective and efficient management system in today's conditions could not be reached by partial approaches and solutions. Strategic management must be responsible, adaptive and innovative internal climate that can quickly detect external changes and react to them quickly. The direction of achieving optimal results in an organizational system has traced and maintains its own management. The main feature of the leadreship that it is a process which includes the leader and all employees in the organization who should be allowed to participate in the creation of his goals as we could realize that they are essential to their achievement. Motivation in the organization is determined by the degree of interest of employees working in it in achieving its objectives through satisfying their needs of employees. This paper is a qualitative and quantitative analysis of the survey which covered over 40 general managers and over 160 managers from middle and line level, and a large number of employees in manufacturing and service organizations. One of the results showed that as motivators than the amount of salary and job security, more valued participation in making decisions of strategic importance for organizations. Keywords: strategic management, leadership, motivation


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POSSIBLE WAYS OF THE SIX SIGMA CONCEPT IMPROVEMENT

Radenko Milojevic, Marija Andjelkovic Pesic, Vesna Jankovic Milic

Ekonomski fakultet Nis, Trg kralja Aleksandra Ujedinitelja 11, 18000 Nis

Abstract The Six Sigma concept has provoked many positive and negative opinions. The enterprises that successfully implemented the Six Sigma concept emphasize its positive characteristics and declare it as better than other concepts for business improvement. On the other hand, the enterprises that were not satisfied with the results achieved under the Six Sigma concept implementation emphasize its negative characteristics or its shortfalls. Though this concept promotes continual improvement of business processes, focused on customers requirements, it may be improved itself. With the Six Sigma concept improvements proposed in this paper through the integrated management model, successful implementation of this concept may become a rule, and not an exception.

EVOLUTION OF THE VENTURE CAPITAL FINANCING FOR GROWING SMALL AND MEDIUM

ENTERPRISES IN CENTRAL AND EASTERN EUROPE COUNTRIES: THE CASE OF MACEDONIA

Jadranka Mrsik, Dimche Lazarevski, Edi Smokvarski Univerzitet American College Skopje, III Makedonska brigada br 60

Skopje Abstract The objective of this paper is to examine and analyze empirically the differences in Venture Capital Finance development in Macedonia and several Central and Eastern Europe countries. Venture capital is an important intermediary in financial markets, providing capital to firms who otherwise have difficulties attracting


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financial support. Moreover, venture capital funds provide managerial expertise to the company that they are investing in, and have impact on the overall economy through innovation, job creation, economic growth, increased competition and management improvement. Well-functioning financial intermediaries have a significant impact on the economic growth in developed and developing countries. Developed financial markets have a wide range of market-oriented non-banking institutions that facilitate to the channeling of the funds. In the pre-transition economies, this process was run by the state banks and it was inefficient due to lack of acting as real financial intermediaries. Thus, the primary step in the transition process for the government has been to develop the market-oriented financial sector institutions, and even greater need to support small and medium-sized enterprises (SMEs). The low credit rating is a main reason for non-accepting by the banks when these firms are applying for loans. On the other side, these businesses are considered as the vehicle for sustainable economic development and employment, in both developed and developing countries. Successful SMEs sector has important role in sustainable economic growth therefo! re the developing countries should find a good solution for long term support and finance this sector. Governments in transition economies provide subsidized programs for start-up business enterprise as a source of initial financing. However, these programs can not fill the gap of the bridge financing needed for the next stage of their growth when they acquired longer term external financing. It is venture capital firms and angel investors that fill this missing puzzle piece in the developed countries, mostly in U.S., but in the developing world this kind of capital is not commonly offered. Private equity and venture capital funds are present for over 20 years in the Central and Eastern Europe. The institutional investors, who are providing VC, are analyzing several economies for their international asset allocation. Therefore, they evaluate the individual countries attractiveness mainly based on the availability of adequate investment opportunities. Emerging countries are a focus for the investors by exceptional growth opportunities and the need of significant funding. There are a number of studies that examine the countries investment attractiveness according to the various determinants. The venture capital industry in Macedonia is underdeveloped and it is far behind the other CEE countries, according the private equity investments as percentage of GDP. Being the less develop segment of the Macedonian


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financial market there is a no interest by domestic and foreign academics to consider this matter in their researches. The aim of this paper is to provide an overview of private equity and venture capital funds in CEE countries. Moreover, it will analyze the current position of those private institutions in Macedonia and will try to explore the reasons for its underdevelopment. For this purpose we use the several CEE countries` private equity and venture capital funds annual data ranging from 2005 to 2010 as well as the Global Venture Capital and Private Equity Country Attractiveness Index - 2011 annual to make a comparative analysis of those CEE countries and Macedonia. The main contributions of this policy-oriented paper are: i) summarizing the reasons for the underdevelopment of the VC industry in Macedonia; and ii) generating conclusions and recommendations for attraction of VC investments in Macedonia. Following this, couple of important policy recommendations emerges: i) to enhance the entrepreneurial culture, the capacity for innovation, research and development, as well as to ease the starting and running one business for increasing the entrepreneurship in Macedonia and ii) to improve general performance for increasing the attractiveness for VC investments. Keywords: financial markets, financial institutions, venture capital, small and medium enterprises, entrepreneurship

SURVEY OF ENTREPRENEURSHIP PREPARATION

IN HUMAN SCIENCE STUDENTS IN GOVERNMENTAL AND PRIVATE UNIVERSITY

Majed Zobairy, Professor S.S.Boroujerdi, Samira Aliabadi, P.M

Panahi Ghorveh Branch, Islamic Azad University,

NO 15, vila st, shahrak e keshavarz, Sanandaj, IRAN Abstract

The aim of this study was to Survey of Entrepreneurship preparation in human science students in Governmental and private University. The entrepreneurships dimensions consist of acceptation of risk, animus, creativeness, independence and success. The study is done random


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simple stratified sampling of university students from university of Kurdistan (governmental university) and Islamic Azad university sanandaj and ghorveh branches(private university) (n=263, 118 male, 135 female and 10 no answer).The instrument for data collection was standard (USA Entrepreneurial development center) including personal characteristics and entrepreneurships readiness dimensions questionnaires .in this study cronbach alpha was 0.87 and statistical analysis was the Kolomogrof-Smirnow, Pearson's and Kendal correlation coefficient and independent t test. The results show that: there is no significant difference between entrepreneurships preparation dimensions of average points of human s! cience students in University of Kurdistan and Azad university sanandaj and ghorveh branches. Also this study showed among Entrepreneurship preparation and market awareness the type of job which students accept after graduation there is no significant correlation. Also in Entrepreneurship preparation and its dimensions which include: success, creativeness, animus there is big difference among male and female students while in acceptation of risk dimensions and independent there was no different. This study showed entrepreneurship preparation of human science students according to entrepreneurships dimensions, and also estimated have been in low rate and reminder for the attention of authorities in having lessons in this field.

KOMPARATIVNA ANALIZA STRATEGIJA ZASNOVANIH NA STANDARDIZACIJI, KASTOMIZACIJI I MODULARIZACIJI

PROIZVODA

Dr Milan Krstić1, Dr Ana Skorup1, Mr Ivan Krstić2 1 Visoka kola za poslovnu ekonomiju i preduzetni tvo Beograd

2 Institut za standardizaciju Srbije Beograd

Izvod U ovom radu razmatraju se neka relevantna pitanja industrijskog menad menta, a koja se tiču strategija rasta i razvoja preduzeća zasnovanih na standardizaciji, kastomizaciji i modularizaciji


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proizvoda. Iako razmatrana pitanja nisu nova, ona su i dalje veoma aktuelna, tavi e, mo e se reći da je njihov značaj dodatno aktuelizovan ubrzanjem tehnolo kog razvoja, razvojem informacionih tehnologija i sveprisutnom globalizacijom. U takvim uslovima globalnog okru enja, preduzeću danas na raspolaganju stoji više različitih strategija, i to: korporativne, konkurentske, funkcionalne, kao i specijalne vrste strategija. Kao adekvatan odgovor preduzeća, na izazove koje sobom donosi globalno okru enje, prepoznata je efektivna poslovna strategija rasta i razvoja preuzeća u okviru konkurentske strategije, posebno u delu koji se odnosi na standardizaciju, kastomizaciju i modularizacija proizvoda. Cilj ovog rada je da se stoga navedena strategija preduzeća detaljnije teorijski razmotri. Zato je u radu sprovodena komparativna analiza i prednosti i ograničenja strategija preduzeća zasnovanih na standardizaciji, kastomizaciji i modularizaciji proizvoda. Rezultati analize ukazuju da ukupan doprinos rastu i razvoju preduzeća mo e da dođe do punog izra aja samo ukoliko se navedene komponentne strategije primenjuju istovremeno, to se manifestuje kroz sinergetsko dejstvo integralne strategije. Ključne reči: preduzeće, strategija, standardizacija, kastomizacija, modularizacija, proizvod.

COMPARATIVE ANALYSIS OF STRATEGIES BASED ON PRODUCT STANDARDIZATION, CUSTOMIZATION AND MODULARIZATION

Abstract This paper discusses some relevant issues of industrial management, related to strategies of growth and development of enterprises based on standardization, modularisation and customization of products. Although the issues discussed are not new, they are still very relevant, moreover, it can be said that their importance is further actualized with the acceleration of technological development, development of information technology and pervasive globalization. In such conditions of the global environment, companies today are offered different strategies, including: corporate, competitive, functional, and special types of strategies. As an adequate response of the company to the


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challenges that brings the global environment, the effective business strategy of growth and development of enterprises in the competitive strategy is recognized, especially in the part relating to standardization, modularization and customization of products. The aim of this paper is therefo! re to give corporate strategy detailed theoretical consideration. Therefore, this paper describes a conducted comparative analysis of the strengths and limitations of corporate strategies based on standardization, modularisation and customization of products. Results indicate that the total contribution to growth and development companies can come to the fore only if the specified component strategies are applied simultaneously, which is manifested through the synergistic effect of an integrated strategy. Keywords: business system, strategy, standardization, customization, modularization, product.

THE ISSUE OF MANAGERS INFORMATION OVERLOAD IN SMALL AND MEDIUM SIZED

POLISH ENTERPRISES

Professor Dorota Jelonek, Ph.D. Czestochowa University of Technology, The Faculty of Management

19b Armii Krajowej Street, 42-200 Czestochowa Abstract The phenomenon of excess of information more and more commonly threatens the efficiency of organization's functionality. There were signaled symptoms of appearing this problem in the organization and were identified possible reasons. The article proceeds in the following manner. First, it briefly reviews the literature regarding information overload problem form the managers individual threats perspective and from enterprises threats. Secondly, the reason of information overload will be defined. As the most important reasons of regarding issues were indicated: expansion of information contents and dynamic development of new information-


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communication channels. Next were presented findings of own research of which the aim was the trial of identification of managers informational overload in small and medium-sized Polish enterprises problem. The survey was conducted among 54 managers. In the article were among others presented answers to the questions concerning sources and results of information overload. The results are also presented with taking into consideration the managerial levels including strategic (together with owners) and tactical ones. In the ending of the paper was indicated the new role of manager as the manager of information in response to the threat of excess of information in the organization and on possible own feelings of the information overload. The most important tasks of the manager of information were acknowledged creation of the informational culture in the organization and implementation of solutions supporting management of knowledge and information in the organization.

SOCIAL ENTREPRENEURSHIP IS A STEP FORWARD TO HIGH HUMAN DEVELOPMENT

Marija Zarezankova-Potevska Ph.D., Mirko Tripunoski Ph.D.,

Angelina Taneva-Veshoska Ph. D. First Private FON University, Skopje, Macedonia

Izvod Social entrepreneurship last decade starts to be focal point of many EU, documents, commitments, reforms and legislation as well as USA and other developed countries, which marks the development of economy, not only by creating investment for profit, but the creation social economy , which includes cooperatives, nonprofit organizations, foundations and social enterprises that provide goods and services that create thousands of new jobs. Social entrepreneurship is entrepreneurship of individuals who devote their lives and work of social improvement and wellbeing. Social entrepreneurship means applying practical, innovative and sustainable approaches on behalf of the general benefit of the society, with particular emphasis on the marginalized, poor social groups of population in many fields of the society, especially in the health,


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education, human rights, labor rights, economic development, agriculture etc. These entrepreneurs with their business endeavor to alleviate poverty, with an entrepreneurial spirit and passion, with courage for new business and innovation, beyond traditional practices, and build strong and sustainable organization (whether profit or not). It may be noted that social entrepreneurs are entrepreneurs, business people with strong social responsibility and morality, and therefore economic science give them place as a special kind of entrepreneurs who are rewarded, recognized and appreciated. They have the big role in raising the level of human development in the world. In the Republic of Macedonia social entrepreneurship as a process is in the beginning of the legal frame, as a topic of economic policy and measures. Keywords: Innovation, Human development, Jobs, Macedonia, Social entrepreneurship ETHICAL BEHAVIOR IN THE WORKPLACE IN R.

MACEDONIA

Angelina Taneva-Veshoska Ph.D.1, Ljubomir Drakulevski Ph.D.2 1First Private FON University, Skopje, Macedonia, 2Faculty of Economics, UKIM, Skopje, Macedonia

Abstract Ethical behavior is considered crucial for the growth of every organization, for promoting team work among colleagues and building confidence and trust as well. It s also necessary for every employee to behave ethically with the clients they have in order to have good relationship and loyal customers. In the survey that was conducted we wanted to investigate the situation in the Macedonian organizations and the way managers and employees make their decisions. Is ethical behavior part of their every work-day? Are they trying to find better ways to run their business and make smart choices which aren t ethical at all? We also wanted to know


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what they think about corruption and is competition in Macedonia loyal? Keywords: ethics, ethical behavior, managers, R. Macedonia

INFORMACIONO KOMUNIKACIONE TEHNOLOGIJE I E-POSLOVANJE U

TURISTIČKOM SEKTORU

mr Marko Zakić, mr Vladimir Mladenović Visoka poslovna kola strukovnih studija Blace

Kralja Petra I 70, 18420 Blace Izvod Turizam zbog svoje prirode i karakteristika obuhvata širok splet pojava koji nastaju pre, za vreme i nakon turističkog putovanja, a u svojoj realizaciji zadire ne samo u ekonomski, već i u ekološki i socijalni aspekt života. Međunarodno turističko tržište doživelo je velike promene u poslednjih 30 godina zahvaljujući primeni informacione tehnologije. Svi privredni subjekti iz ove oblasti nalaze se u procesu informatizacije svojih poslovnih funkcija. Turizam, kao društvena i ekonomska pojava, odnosno privredna delatnost najdirektnije je izložen neprestanim i snažnim promenama. Turístico tržište i turistički promet kontinualno se razvijaju, pa su poprimili neslućene razmere. Međutim, usmeravanje velikog broja ljudi ka turističkim destinacijama, osim pozitivnih poslovnih rezultata, dovodi do određenih ekolo kih, kulturnih i društvenih posledica, koje su uslovile potrebu za preispitivanje, samih osnova savremenog turizma. Stoga, brz razvoj turizma, opšte promene društvenog ustrojstva i društvene svesti, dovode do novog diferenciranog posmatranja turizma. Ključne reči: informacione tehnologije, turizam, elektronsko poslovanje.


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INFORMATION COMMUNICATION TECHNOLOGIES AND E-COMMERCE IN THE

TOURISM SECTOR Abstract Tourism because of its nature and characteristics include wide array of phenomena that occur before, during and after the tourist travel, and in its implementation affects not only the economic but also environmental and social aspects of life. The international tourism market has experienced great changes in the last 30 years due to the application of information technology. All business entities in this area are in the process of computerization of their business functions. Tourism, as well as social and economic phenomenon, that economic activity is directly exposed to strong and constant change. Tourist market and tourist trafficis continually evolving, and took on unforeseen proportions. However, directing a large number of people to destinations, except for positive business results, leading to certain environmental, cultural and social consequences, which caused the need for review, the fundamentals of modern tourism. Therefore, the rapid development of tourism, the general change in social structure and social consciousness, leading donovog differentiated tourism monitoring. Keywords: information technology, tourism, e-business.

EKONOMSKI I PRAVNI STATUS POSREDNIKA U PRUŽANJU TURISTIČKIH USLUGA

Danijela Glušac, Dragana Drinić i Nikolina Krneta

Visoka poslovna škola strukovnih studija, Koste Abraševića 38d, Novi Sad

Izvod U procesu globalizacije, sve veća integracija ekonomije i društva u svetu rezultira veoma brzom ekspanzijom turizma. Nastanak i


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aktivnost turističkih posrednika na tržištu uslovljena je prvenstveno specifičnošću turističkog tržišta .Za posrednike u turizmu može se reći da imaju ulogu koordinatora i realizatora interesa pružatelja i korisnika turističkih usluga. Glavni predstavnici turistič kog posredovanja danas su turističke agencije i turoperatori, iako oni ne predstavljaju jedine posrednike u distribuciji usluga na turistič kom tržištu. Posrednici na turistič kom tržištu posreduju između ponude i tražnje. S obzirom na kompleksnost posredovanja u turizmu savremenog doba,u radu se ovoj problematici pristupa sa ekonomskog i pravnog aspekta.

HOW CORPORATE CULTURE CAN INFLUENCE FINANCIAL PERFORMANCE OF BANKS

Savo Ashtalkoski, PhD, Assistant professor; Irena Ashtalkoska,

MSc, Teaching assistant FON-First Private University,

Str. Vojvodina b.b. 1000 Skopje, Republic of Macedonia Abstract The impact of organizational culture on financial performance of banks is very important problem and challenge which is introduced to the managing structure of all contemporary banks especially banks in the region. This mostly occurs because of the managers unfavourable competitiveness, low conscience level of managers and their influence to the working and final performance and outcomes. The purpose of this paper is not only highlighting the importance of the problem, but offering more adequate ways and better management of organizational culture and developing the capacity of banks for their long-term development. Keywords: banks, organizational culture, performance management, organizational development.


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Ph. D Mende Solunčevski1 , Ph. D Lidija Stefanovska2

1-Ministrastvo odbrane, R. Makedonija, [email protected] 2-BAS Skopje, R. Makedonija, [email protected]

Abstract Strategija je nabolji put kako organizacija od aktuelnog treba stići do željenog stanja. U svim organizacijama za uspešno poslovanje kreiraju se i implementiraju stratgije. Strategijske vođe su ljudi kji imaju različite uloge u organizaciji i koriste proces strategijskog mendzmenta da bi pomogli organizaciji da ostvari svoju viziju i misiju (Hanson, Dowling, Hitt, Ireland, Hoskisson, 2008). Bez razlike na njihovu poziciju u organizaciji, uspešne strategijske vođe su rešeni i posvećeni da podstaknu na rast sve oko njih, t.j. oni su posvećeni da pomognu organizaciji ka stvaranju vrednosti za klijente, profit za akcionere I ostale zainteresovane (Prince, 2005). Ali, u svim organizacijama vođe ne uključuju na odgovarajući način zaposlene, u procesu kreiranja strategija. Zaposleni na različitim hiererhiskim nivoima treba različito I odgovarajuće da se uključe u kreiranju strategija u organizaciji. Oni koji su na najistaknutijim pozicijama u direktnom su kontaktu sa klijentima. Oni mogu najviše da pridonesu u kreiranju strategija, ukoliko menadzment u organizaciji zna da uputi I iskoristi njihove kapacitete. Ovi zaposleni nazvani su glavni strategisti. U tom pravcu, cilj ovog rada je da se da kratak prikaz mesta, uloge i veština glavnih stratega u kreiranju startegije ili startegija u organizaciji. Klučne reči: startegija, glavni startegisti, strategijski menadzment.


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THE MAIN STRATEGISTS, PLACE AND ROLE MAIN STRATEGISTS CREATIN OF STRETAGIES

IN THE ORGANIZATION

Ph. D Mende Solunčevski, Ph. D Lidija Stefanovska 1-Ministry of Defence, R. Makedonija

2-BAS Skopje, R. Makedonija

Abstrakt The strategy is the best way as the organization from current situation to arrived to desired situation. For working siccesffully in all organizations strategies create and implement. Tre strategic leaders are people who occupu different roles in the organizations and use of stretgic management process to help the organization achieve its vision and mission. (Hanson, Dowling, Hitt, Ireland, Hoskisson, 2008) Their position in the organization regardless, strategic leaders successful are committed and dedicated to help the organization to create value for customers, profit for shareholders and other interested (Prince, 2005 ) But, leaders in all organizations do not include employees in an adequate manner in the process creatin of stretagies. Employees of different hierarchical levels have different and appropriate to engage in creating the strategies in the organizations. Employees that front positions are in direct contact vith customers. They can the best contribute to the creation of the strategies vhen management in the organization knows how to utilize their facilities. Its employees are called main strategists. The purpose of this paper is to give an overview of the place, role and skills of the main strategists in the creation of the strategy or strategies in the organization Key words: Strategy, main strategists, strategic management.


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MODELI KORPORATIVNOG UPRAVLJANJA I AGENCIJSKA TEORIJA

Vesna Pašić, master, Doc. dr Maja Andrijašević, Doc. dr Silvna Ilić Fakultet za menadžment, Park šuma Kraljevica b.b, 19000 Zaječar

Izvod Posedovanje određenog stoka akcija u kompaniji ne znači samo po sebi i efikasnu kontrolu nad kompanijom, iako se u opštem smislu korporativna kontrola može shvatiti kao korišćenje prava koja proističu iz vlasništva. Vlasništvo daje pravo formalne kontrole iza koje ne stoji realna moć da se ono sprovede, već realnu mogućnost i moć kontrole ima menadžment. Aktivnosti korporativnog upravljanja se značajno razlikuju između pojedinih zemalja. Tako je osnovni problem korporativnog upravljanja koji naglašavaju istraživači anglosaksonskog poslovnog kruga, problem oportunističkog ponašanja menadžmenta i slabih, disperziranih vlasnika. U društvima sa disperzovanim akcionarstvom, akcionari ne mogu da vrše potpuni nadzor nad radom članova uprave, niti mogu da se direktno uključe u donošenje svih poslovnih odluka. Velika disperzija vlasništva - nepostojanja jednog velikog principala, vodi do većeg uticaja menadžmenta što povećava agencijski problem. Abstract Owning shares of a stock in the company not only in itself, and effective control of the company, although in general terms of corporate control can be understood as the exercise of rights arising from ownership. Ownership gives the right to formal control that does not stand behind the real power to enforce it, but a real possibility and the power to control has management. The activities of corporate governance are differ between countries. The basic problem of corporate governance to researchers Anglo-Saxon business circles, the problem of opportunistic behavior of management and weak, dispersed owners. In companies with dispersed shareholding, shareholders can not exercise complete control over the work of board members, nor can they be directly involved in all decision-making. Wide dispersion of ownership leading to greater impact of management which increases the agency problem.


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RAZUMEVANJE PONAŠANJA POTROŠAČA KAO KLJUČNI FAKTOR POSTIZANJA TRŽIŠNE

KONKURENTNOSTI

Doc.dr Diona Grgar1, Doc.dr Dragan Ilić2, Doc. dr Vilmoš Tot3 1-Fakultet za uslužni biznis, Sremska Kamenica

2-Fakultet za ekonomiju i inženjerski menadžment, Novi Sad 3-Fakultet poslovne ekonomije, Sremska Kamenica

Izvod Posmatrajući savremene uslove poslovanja i brze promene u okruženju shvatamo da organizacije koje žele da dobiju tržiŠnu utakmicu moraju promiŠljeno da igraju. Igra mora biti prema pravilima, ali san svake organizacije jeste da ona postavlja pravila ponaŠanja. To mogu da rade samo oni najuspeŠniji tzv. tržišni lideri. Veoma značajno pitanje, a joŠ značajniji je odgovor na pitanje - kako na tržiŠtu, među neverovatno velikim brojem kompanija, istaći se i zauzeti lidersku poziciju? Odgovor je sledeći - treba se voditi prema željama potrošača jer upravo od njih zavisi da li će i koliko kompanija biti uspeŠna. Odgovor je naizgled lak, ali je veoma teŠko ispuniti taj zahtev. Proučavanje i razumevanje ponaŠanja potroŠača je veoma bitno jer svakoj kompaniji koja je na tržiŠtu pruža mnoŠtvo odgovora i pomaže da shvati ponaŠanje potroŠača uopŠte, kao i specifična ponaŠanja određenih ciljnih grupa od kojih direktno zavisi tržiŠni uspeh kompanija. Ključne reči: ponaŠanje potrošača, potrošač, konkurentnost, tržišni uspeh.


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UNDERSTANDING CONSUMER BEHAVIOR AS A KEY FACTOR IN ACHIEVING MARKET

COMPETITIVENESS Abstract

Looking at the contemporary business conditions and rapid changes in the environment we understand that organizations that want to win the market match must be thought out to play. The game must be under the rules, but the dream of every organization is that it sets rules of conduct. This can do only the most successful companies so called market leaders. A very important question, and even more significant is the answer to the question - how at the market, among an incredibly large number of companies, highlight yourself and take a leadership position? The answer is this we should be guided by the wishes of consumers, given the fact that it depends from them whether and how the company will be successful. The answer seems easy, but it is very difficult to meet this demand. The study and understanding of consumer behavior is very important because it offers to any company that is on the market a variety of responses and helps to understand consumer behavior in ge neral and the specific behavior of certain target groups of which directly depends the market success of companies. Keywords: consumer behavior, consumer, competition, market success.


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EMOCIONALNA INTELIGENCIJA KLJUČ USPEŠNOSTI SAVREMENOG LIDERSTVA

Sanja Dobričanin1, Nebojša Djokić1, Ljiljana Arsić1,

Mirjana Mrvaljević2 1Ekonomski fakultet Univerziteta u Prištini, Kosovska Mitrovica

2Visoka ekonomska kola strukovnih studija Peć -Leposavić Izvod Brze i radikalne promene koje se odigravaju u svim segmentima ljudskog ivota rezultirale su kreiranjem savremenog poslovnog ambijenta. Novi uslovi poslovanja nameću i nove kriterijume u pogledu nastojanja menad era da putem adekvatno izabranih poslovnih strategija obezbede uspe no pozicioniranje organizacija na tr i tu. Te i te tradicionalnog pristupa biznisu koje se bazira isključivo na činjenici da menad eri treba da se bave uspehom i profitom, ustupa mesto savremenom pristupu koji značajno mesto daje uspe noj komunikaciji, prilagodljivosti i razvijanju emocionalne inteligencije kao ključnom faktoru uspe nosti poslovanja. Ključne reči: savremeni menad ment, emocionalna inteligencija, savremeni menad eri i lideri

EMOTIONAL INTELLIGENCE - KEY TO SUCCESS OF MODERN LEADERSHIP

Abstract Rapid and radical changes, that taking place in all aspects of human life, have resulted in the creation of the modern business environment. New conditions impose new criteria in terms of effort by managers to appropriately selected business strategy ensure the successful positioning of the organization on the market. The focus of the traditional approach to business that is based solely on the fact that managers have to deal with success and profit, being replaced by a modern approach to an important place given to successful


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communication, adaptability and development of emotional intelligence as a key factor of business success. Keywords: modern management, emotional intelligence, modern managers and leaders

ULOGA I ZNAČAJ MARKETING KOMUNIKACIJA U PREVAZILAŽENJU KRIZA U KOMPANIJAMA

Aleksandra Vuković,1 Dejan Riznić2 i Milovan Vuković2

1Visoka železnička škola strukovnih studija, Z. Čelara 14, 11000 Beograd

2Univerzitet u Beogradu, Tehnički fakultet u Boru, V.J. 12, 19210 Bor Izvod Organizacije moraju da komuniciraju sa sadašnjim i potencijalnim stejkholderima i različitim javnostima. Svaka organizacija (preduzeće) se neminovno javlja u ulozi komunikatora i promotera. Za većinu organizacija pitanje nije da li da komuniciraju, već šta da kažu, kome i kako. U radu je razmotrena uloga komunikacije u procesu savremene transformacije kompanije radi efikasnijeg prevazilaženja krize. Naglašena je potreba planirane komunikacije sa zaposlenima, a isto tako i sa eksternim interesnim grupama. Proces komuniciranja mora biti pod kontrolom eksperata za pojedina područja kao što su marketing, propaganda, odnosi s javnošću, publicitet, oglašavanje i sl. U ovom radu je marketing komunikacija sagledana kao skup različitih komunikacionih aktivnosti pomoću kojih organizacija nastoji da predstavi sebe i svoje proizvode poznatim kupcima služeći se različitim medijima. Međutim, svaki instrument marketinških komunikacija ima distinktivnu ulogu i značaj u procesu formiranja poželjnog imidža koji, očigledno, predstavlja preduslov za uspostavljanje dugoročnih odnosa sa svakom ciljnom grupom iz okruženja kompanije. Ključne reči: Marketing, komunikacija, organizacija, preduzeće, kriza.


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THE ROLE AND IMPORTANCE OF MARKETING COMMUNICATIONS IN OVERCOMING

OF CRISIS IN COMPANIES

Aleksandra Vuković,1 Dejan Riznić2 i Milovan Vuković2

1High Rail School, Z. Čelar 14, 11000 Beograd 2University of Belgrade, Tehnički fakultet u Boru, V.J. 12, 19210 Bor

Abstract Organizations have to communicate with actual and potential stockholders and various publics. Each organization (or company) inevitably playes the role of communicator and promoter. To majority of organizations the key issue is not whether to communicate but that is: what to say, to whom and how. This paper considers the role of communication in the process of the company’s transformation in companys efforts to effectively overcome a crisis sutuation. The need of planning communication with both employes as well as external interest groups is pointed out. A communication process has to be under control of experts for various areas such as marketing, propaganda, public relations, publicity, advertizing, etc. In this paper, marketing communication is viewed as a set of various communicative activities whose main objective is to make a certain company or its products well-known for existing buyers using various media. However, each instrument of marketing communications has a distincitve role and importance in the process of creation of desirable image that is, hence, prerequiste to establish longstanding relations with each of targeted groups from the company’s surraunding environment. Keywords: marketing, communications, organization, companu, crisis.


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PRIMENA VIŠEKRITERIJUMSKOG ODLUČIVANJA U JAVNIM NABAVKAMA

Dejan Bogdanović1, Ivan Jovanović1, Katarina B. Đorđević2

1 Univerzitet u Beogradu, Tehnički fakultet Bor, Vojske Jugoslavije 12, 19210 Bor

2 Gradska uprava za poslove gradske Skupštine i Gradskog veća, 16000 Leskovac

Izvod U radu se razmatra primena integrisane AHP-PROMETHEE metode na primeru javne nabavke laptop računara u opštini Leskovac. Ova metoda je izabrana kako bi se subjektivno donošenje odluka smanjilo na najmanju moguću meru. Primena višekriterijumskog odlučivanja pruža mogućnost da se prilikom razmatranja alternativa sagledaju sve moguće opcije za kvalitetno donošenje odluka. Cilj ovog rada je da se ukaže na moguću primenljivost višekriterijumskog odlučivanja kod javnih nabavki, uz poštovanje Zakona o javnoj nabavci. Za obradu podataka korišćen je softver za višekriterijumsko odlučivanje „Decision Lab 2000“, a dobijeni rezultati su primenljivi u praksi. Ključne reči: donošenje odluka, višekriterijumsko odlučivanje, javna nabavka, AHP-PROMETHEE, Decision Lab 2000.

APPLICATION MULTI-CRITERIA DECISION MAKING IN PUBLIC PROCUREMENT

Abstract In this paper we considered implementation of integrated AHP-PROMETHEE methode on example of public procurement of notebooks in municipality of Leskovac. We choose this methode, because we want to reduce subjective decision making to a minimum. Application of multi-criteria decision making provides an opportunity to review the alternatives when considering all possible options for good decision making. The purpose of this paper is to point to the possible applicability of multi-criteria decision at public procurement


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and to observe the Law on Public Procurement. For processing of data we used the software for multi-criteria decision which is named “Decision Lab 2000“, and the obtained results can also be applied in the practice. Keywords: Decision making, multi-criteria decision making, public procurement, AHP-PROMETHEE, Decision Lab 2000.

PROBLEMI I SLABOSTI LIBIJSKOG TURIZMA

I PREPORUKE ZA NJEGOV RAZVOJ

Khaled Mustafa Hebal Univerzitet Singidunum Beograd

Izvod Upravljanje libijskim turizmom danas nije ni efikasno ni sistematično. Libijskom turističkom ponudom do nedavno dominirao je samo tzv. „kupališni“ turizam. Većinu gostiju koji su kao turisti posećivali Libiju bili su, pored domaćih, malobrojni inostrani turisti (pre svega iz Italije) ili porodice radnika koji su bili zaposleni u Libiji. U svetu Libija i nije previše poznata kao atraktivna turistička destinacija, ali njeni potencijali svakako nisu dovoljno iskorišćeni, tako da je potrebno da se radi na njihovoj prezentaciji u svetu. Nedostatak pravog upravljanja razvojem libijskog turizma, kao i sezonska koncentracija turističkih aktivnosti na letnje mesece dovela je do velikih problema koji se u budućem vremenu moraju rešavati. Koncentracija smeštajnih i drugih turističkih kapaciteta u primorskom delu, takođe je, dovela do razvojne neravnoteže između severnog i južnog regiona. Da bi se uspostavila razvojna ravnoteža između severa i juga potrebno je da se preduzmu određene mere za oslobađanje ukupnog turističkog potencijala na jugu Libije. Porast turističkog priliva treba da bude ekološki, društveno i ekonomski održiv. Najveća prepreka za razvoj inovativnih turističkih proizvoda je oskudna turistička i ostala infrastruktura i tu su potrebna najveća ulaganja kako javnog tako i privatnog sektora. Potrebne su investicije u raznovrsnu ponudu turističkih proizvoda koji mogu da privuku goste i van klasične letnje i/ili zimske sezone. Libijski turizam na globalizaciju mora da odgovori autentičnim, neponovljivim i orginalnim proizvodom.


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Abstract

Libyan tourism management today is neither efficient nor systematic. Libyan tourist venue until recently was dominated only "Bathing" tourism. Most of the guests who are visited Libya were, in addition to domestic, few foreign tourists (mostly from Italy) or families of workers who were employed in Libya. In the world of tourism Libya is not well known as an attractive tourist destination, but its potential is certainly not tapped, so there is need to work on their presentation. Lack of proper management of the development of Libyan tourism and seasonal concentration of tourism activities in the summer months has led to major problems, and in the future it must to be solved. The concentration of accommodation and other tourist facilities in the coastal part, also, led to the development imbalances between northern and southern Libya regions. To establish a balance of development between north and south, it is necessary to take certain measures to release all the tourist potential in the south of Libya. The increase in tourist influx has to be environmentally, socially and economically sustainable. The biggest obstacle for the development of innovative tourism products is scarce and other tourist infrastructure and the necessary investment to the largest public and private sectors. There are necessarily investments in diverse range of tourism products that can attract visitors beyond the classic summer and/or winter season. Libyan tourism on globalization has to answer with authentic, unique and original product. INTERNET REGRUTOVANJE LJUDSKIH RESURSA

Tamara Ognjanović Tehnički fakultet Bor

Izvod Regrutovanje ljudskih resursa je slo en proces nala enja eljenih kandidata za slobodna radna mesta iz okru enja kompanije i većina kompanija koje prate savremene trendove koriste Internet u tom cilju. Internet ili e-regrutovanje nudi nove mogućnosti podr ke menad mentu ljudskih resursa i čini kompaniju konkurentnijom na tr i tu rada. Mogućnosti informacionih i komunikacionih tehnologija treba


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iskoristiti kako bi se doveli najbolji i najkvalitetniji kandidati. Takođe, ovaj proces se mo e posmatrati i kao aktivnost povezivanja onih koji nude posao i onih koji ga tra e. U radu su prikazane tehnike Internet regrutovanja, kao i prednosti i mane takvog vida zapo ljavanja kandidata. Ključne reči: Ljudski resurs, Internet regrutovanje Absract Recruitment of human resources is a complex process of finding the desired candidates for the job vacancies of the company's environment and most companies that follow modern trends using Internet for that purpose. Internet or e-recruitment offering new capabilities to support the management of human resources and make the company more competitive in the labor market. Features of information and communication technology should be used to bring the best and highest quality candidates. Also, this process can be seen as activity of linking those who offer jobs and those who seek it. This paper describes the techniques of Internet recruitment, as well as advantages and disadvantages of such a form of employment candidates. Keywords: Human resources, Internet recruitment

NASTUP KOMPANIJE NA INTERNETU-KORPORATIVNI BLOG

Tamara Ognjanović Tehnički fakultet Bor

Izvod Svaka uspe na kompanija mora naći način kako bi se izdvojila od konkurencije i ostvarila kompetitivnu prednost. Pored tradicionalnih medija, koji su solidan medijum za preno enje korporativnih informacija korisnicima, odnosno klijentima, potrebno je iskoristiti i medije novije tehnologije kao to je Internet i sve pogodnosti koje pruža. Jedan od marketin kih kanala na Internetu su i blogovi koji su


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doneli značajan nivo personalizacije i mogućnost da se kompanija pove e sa praktično svim dru tvenim mre ama koje zaokupljuju vreme i pa nju ogromnog broja korisnika Interneta. Korporativni blog je internet blog koji kompanije koriste da bi postigle svoje organizacione ciljeve. Blog omogućava kompanijama da komuniciraju sa kupcima i potro ačima na ličniji i direktniji način, takođe postoje mnoge druge koristi korporativnih blogova to je i prikazano u radu. Istra ivanje pokazuje zastupljenost/ nezastupljenost korporativnih blogova ! među kompanijama na teritoriji Srbije. Ključne reči: Korporativni blog, dru tveni mediji, Internet Abstract Every successful company needs to find a way to set aside from the competition and achieve a competitive advantage. In addition to traditional media, which are solid medium for the transmission of corporate information to users and customers, it is necessary to take advantage of newer media technologies like the Internet and all the benefits it provides. One of the marketing channels on the Internet are blogs that have made significant level of personalization and the ability to connect companies with all social networks, which occupy time and attention to the huge number of Internet users. The corporate blog is a web blog that companies use to achieve their organizational goals. Blog allows companies to communicate with customers and consumers on a more personal and direct way, there are also many other benefits of corporate blogs, as shown in the paper. The study shows the existence / absence of corporate blogs among companies in Serbia Keywords: corporate blog, social media, Internet


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UTICAJ USLUŽNOG AMBIJENTA NA EVALUACIJU I NAMERAVANO PONAŠANJE KORISNIKA

USLUGA MALOPRODAJE

Tamara Rajić1), Sreten Ćuzović2), Dejan Riznić1), Nenad Milijić1) 1) Univerzitet u Beogradu, Tehnički fakultet u Boru 2) Univerzitet u

Nišu, Ekonomski fakultet Izvod Uslužne delatnosti poslednjih godina beleže značajan doprinos ukupnoj ekonomskoj aktivnosti u većem broju zemalja. Sa intenziviranjem konkurencije sve veći značaj pridaje se problematici privlačenja i zadržavanja profitabilne grupe potrošača. Brojni autori ukazuju na značaj uslužnog ambijenta kao faktora diferenciranja i izazivanja pozitivnog odgovora potrošača. S obzirom na aktuelnost problematike, cilj ovog rada je istražiti uticaj uslužnog ambijenta na kognitivni, afektivni odgovor i bihejvioralne namere korisnika usluga maloprodaje u Srbiji. Rezultati istraživanja sprovedenog putem modelovanja pomoću strukturnih jednačina, upotrebom softverskog paketa LISREL 8.80, ukazuju na direktan uticaj uslužnog ambijenta na percipirani kvalitet usluga maloprodaje, kao i posredan uticaj, putem kognitivnog odgovora, na satisfakciju i spremnost korisnika usluga da preporuče maloprodavca i da se i u budućnosti snabdevaju iz istog izvora. U radu su razmotrene implikacije koje proizilaze iz rezultata istraživanja, kao i ograničenja i preporuke za buduća istraživanja. Ključne reči: kognitivni odgovor, afektivni odgovor, bihejvioralne namere, maloprodaja

THE IMPACT OF ATMOSPHERICS ON SERVICE

EVALUATION AND RETAIL CUSTOMERS' BEHAVIORAL INTENTIONS

Abstract Over the previous years there has been recorded considerable contribution of service industries to overall economic activity in a


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number of countries. Due to intensifying competition, considerable importance has been given to the issue of attracting and serving profitable group of customers. Numerous researchers have emphasized the importance of atmospherics as a means of competitive differentiation and inducing positive customer response. Given the actuality of the issue, the objective of this paper is to investigate the impact of atmospherics on cognitive, afective response and behavioral intentions of retail customers in Serbia. Results of the study conducted by structural equation modeling, performed via LISREL 8.80, indicate direct influence of atmospherics on perceived service quality and indirect influence, mediated by cognitive response, on customer satisfaction and retail customers' willingness to recommend and choose the same retailer as their source of supply in future transactions. Implications of the study are discussed, as well as its limitations and directions for future research. Keywords: cognitive response, affective response, behavioral intentions, retailing

BEZBEDNOST NA RADNOM MESTU

dr Malobabić Vanja JP»SPC Vojvodina» SC«Sajmište»Sutjeska br.2,21000Novi Sad,Serbia

Izvod Interne koristi zasovane na informatičkim delatnostima: • Materijalni troškovi– izbegavanje dupliranja sistema u vezi s kontrolom dokumenata, kontrolom zapisa, neusaglašenostima i slično. • Poslovne koristi – pomaže da se obezbede znanja o svim posledicima bilo kog posla, npr. promena dizajna kod proizvoda ne mora da utiče samo na kvalitet već i na životnu sredinu, bezbednost informacija • Koristi u upravljanju – posebna „carstva” za kvalitet, ekologiju, zaštitu i bezbednost informacija itd. se izbegavaju: na sve to se gleda kao na deo celokupnog sistema upravljanja :


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- Pozitivna identifikacija ciljeva kroz učešće svih zaposlenih može voditi ka razvoju timskog stava, koji se ne bi mogao lako ostvariti drugim sredstvima. • Strateške koristi – usvajanje budućih standarda sistema upravljanja biće lakše, a stoga i jeftinije, tako da neće biti „uplašena” da usvoji standard koji bi bio koristan; - na sve sisteme se gleda kao na deo jedinstvenog sistema upravljanja koji doprinose stalnom unapređenju rezultata ; - naglašava se jedinstvo svrhe svih zaposlenih a ne njihove funkcionalne dužnosti, što doprinosi timskom pristupu. Na polju zaštite informacija sve više koriste pristup procene rizika zbog smanjenja verovatnoće pojavljivanja žalbi. Takođe, održavanje reputacije zavisi od ovog pristupa. Benchlearning je efektivno oružje i teži da usvoji tendenciju,da učvrsti ime u odbrani moćne pozicije koja nije bazirana na kompetenciji. Ključne reči:interne koristi,benchlearning,koristi

SECURITY ON THE WORKING PLACE Apstract Internal benefits to the based on information technology: • Tangible cost – avoidance of duplication in systems for audit, document control, etc. • Operational benefits – helps to ensure that all the consequences of any action are taken into account, eg, a design change in the product may not only affect quality but also environment, security information • Management benefits – separate “empires” for quality, environment, security information, etc. are avoided: all are seen as part of the overall management system ; - The involvement of numbers of employees in the various stages of the process can lead to them developing a team attitude and identifying positively with the aims in the way that can not easily be achieved by other means. • Strategic benefits – the adoption of future management system standards will be easier, and therefore cheaper, so we will not be deterred from adopting a standard that would be beneficial.


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- All systems are seen as a part of a single management system contributing to the continual improvement of the results ; - The unity of purpose of all employees rather than their functional duties is emphasized, contributing to a team approach. In the field of security management the risk assessment approach is progressively being used in all their activities,it can be invaluable in reducing the likelihood failures.It is also an important feature in maintaining . Benchlearning is an effective weapon to combat the tendency to maintain the status quo in defence of a position of power that is not based on competence. Keywords:internal benefits,benchlearning,benefits

MARKETING

dr Vanja Malobabić

JP»SPC Vojvodina» SC«Sajmište»Sutjeska br.2,21000Novi Sad, Serbia

Izvod Podoblast marketinga kao naučne discipline je benčmarking.Područja na kojima se benčmarking primenjuje da bi se unapredilo poslovanje su : marketinške aktivnosti, oblikovanje strategije marketinga, istraživanje i razvoj, finansije, ljudski resursi, i dr. Benčmarking deluje na : postepena poboljšavanja i inovacije, poboljšavanje kvaliteta i produktivnosti i poboljšanje merenja napretka. Benčmarking može da ima efekte poboljšanja na aspekte koji podržavaju stalna napredovanja, kao što su : podizanje pažnje koja prati napretke i veća otvorenost za relativne slabosti i snage, učenje od drugih.Pomoću benčmarkinga korisnici postižu cilj, veći profit, napredak i bezbedno privređivanje.Model benčmarkinga od pet faza objašnjava sve navedeno: 1.Odrediti predmet benčmarkinga 2. Formiranje benčmarking tima 3. Identifikacija benčmarking partnera 4. Prikupljanje i analiza benčmarking informacija


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5. Preuzimanje akcije jeste faza benčmarking procesa koja najdirektnije utiče na upotrebu ecommend Ključne reči : marketing,benčmarking,postepena poboljšavanja, inovacije, ljudski resursi.

MARKETING

Apstract The field of marketing like science discipline is benchmarking.There are various fields of applying benchmarking in order to improve business activities : marketing aktivities, marketing strategy making, research and development, finance, human resources etc. Benchmarking works on : gradual improvements and innovations, quality and productivity improvements and improvement of measurement of progress. Benchmarking can also improve aspects which support continous improvements : raising of attention which follows the progress and better openness for relative wearnesses and strengths, learning from the others. Benchmarking helps its users to achieve their goals, higher profits, progres and safe business operations. Science part of marketing is benchmarking. The five-stage benchmarking process: 1.Determine what to benchmark. 2. Form a benchmarking team. 3. Identify benchmark partners. 4.Collect and analyze benchmarking information. 5. Take action. Keywords:marketing,benchmarking,gradual improvements, innovations, human resources.


KONTINUIRANO OBRAZOVANJE U CILJU JAČANJA KOMPANIJA I ZAPOŠLJIVOSTI LJUDSKIH RESURSA

Doc. dr Snežana Urošević1, MSc Bojana Pejčić2

1-Univerzitet u Beogradu, Tehnički fakultet u Boru, Vojske Jugoslavije 12, 19210 Bor

2-Gradska uprava Grada Niša, 7 Juli br.2, 18 000 Niš Izvod Ulaganjem u ljudske resurse i jačanjem organizacije koja uči sigurno se stiče konkurentska prednost na tržištu, te je razvoj intelektualnog kapitala i njihovih kompetencija i znanja ključna aktivnost za sve savremene organizacije. Dakle, ulaganje u zaposlene se posmatra kao ulaganje u budućnost, sticanje konkurentskih prednosti na tržištu i obezbeđenje komparativnih prednosti. Ambijent savremene kompanije koja posluje u ekonomiji znanja traži stalno učenje, prilagođavanje i inoviranje, samostalnost, odgovornost, samostalni razvoj i spremnost na preuzimanje rizika. Zato ljudi, a ne tehnologija i struktura, čine kompaniju uspešnom. Za svo radno sposobno stanovništvo preporučljivo je kontinuirano usavršavanje, odnosno doživotno obrazovanje, kako bi zadržali radno mesto i generisali znanje u skladu sa savremenim tendencijama tržišta ili povećali svoju zapošljivost. Mnoge kompanije primenjuju kontinuirano učenje, kroz određene mehanizme obuka, koje traži od zaposlenih razumevanje celokupnog sistema rada, uključujući i povezanost između njihovih poslova, radnih jedinica i kompanije. U zavisnosti od tipa organizacije, prirode posla i znanja i veština koje je neophodno usvojiti postoji niz različitih mehanizama obuka. Danas je naročito važno definisati oblasti za usavršavanje ljudskih resursa, ali u skladu sa potrebama kompanija. Istraživanje koje je sprovedeno među niškim poslodavcima svedoči o stanju ljudskih resursa, svesti poslodavaca o značaju ljudskih resursa i oblastima za unapređenje ljudskih resursa uopšte. Cilj istraživanja je utvrđivanje izraženosti značaja pojedinih oblasti za budući trening zaposlenih i nezaposlenih u cilju jačanja kompetencija. Ključne reči: ljudski resursi, organizacija koja uči, ekonomija znanja, doživotno obrazovanje


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IMPROVING COMPANIES AND EMPLOYABILITY BY CONTINUING EDUCATION

PhD Snežana Urošević1, MSc Bojana Pejčić2

1- University of Belgrade, Technical Faculty in Bor, Vojske Jugoslavije 12, 19210 Bor,

2-City of Nis, City Administration, 7 Juli br.2, 18 000 Niš

Abstract By investing in human resources and by improving a learning organization a competitive advantage is guaranteed, thus the development of the intellectual capital and people’s competences and knowledge is a key activity for all modern organizations. Therefore, investing in employees is considered as the investment in the future, acquiring competitive advantages and securing comparative advantages. The environment in which a contemporary company is doing business within the knowledge economy requires continuing education, adjusting and innovating, independence, responsibility, independent development and the readiness to take risks. Thus, people make a company successful, not technology and structure. For all those active in the employment market, continuing education and life-long learning is advisable in order to keep their jobs and generate knowledge in line with the modern market tendencies or to increase their employability. A lot of companies support continuing education through certain education mechanisms, which require employees to have a complete understanding of the system, including the connections among different tasks and processes, units and the company. There is a number of different education mechanisms depending on the organization type, industry, knowledge and skills. Nowadays, it is vital to define different areas for further education of human resources but in line with companies’ needs. The research which was carried out in Nis, among companies, provides information about the state of human resources, the employers’ awareness about the importance of human resources and areas for human resource improvement in general. The goal of the research was to determine the level of importance of certain areas for further education of the employees and the unemployed in order to improve their competences. Keywords: human resources, learning organization, knowledge economy, life-long learning


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STRATEGIJA UPRAVLJANJA VODNIM RESURSIMA U OBLASTI MEĐUNARODNIH REKA

Milovan Vuković, Nada Štrbac, Danijela Voza i Ivan Mihajlović

Univerzitet u Beogradu, Tehnički fakultet u Boru, V.J. 12, 19210 Bor

Izvod Procesi degradacije međunarodnih vodnih resursa zauzimaju istaknuto mesto u međunarodnim poslovima i prepoznati su kao legitimni predmet u studijama iz oblasti menadžmenta. Voda, koja je od esencijalne važnosti za sva živa bića, nije samo direkno vezana za životnu sredinu, već takođe i za poljoprivrednu proizvodnju, ekonomiju, kvalitet životne sredine, te održivi razvoj. Počev od ranih 1990-ih godina povećava se intenzitet ekološke svesti po pitanju očuvanja čistih vodnih resursa. Zagađenje vodnih resursa se sagledava kao rizik za ljude poput ratova ili drugih izvora pretnji. Mnoge zemlje se poodavno suočavaju sa nestašicama pijaće vode, uglavnom u regionu Bliskog istoka i severne Afrike. Međutim, i neke evropske zemlje su izložene vodenom stresu poput Španije, Poljske, Grčke itd. Srbija nije van ovog scenarija u svetlu njenog problema da obezbedi svim građanima pristup zdravstveno ispravnoj vodi. U ovom radu je razmotren fenomen upravljanja međunarodnim rekama kroz prizmu iskustava sakupljenih na primeru sliva Dunava, uz zaglašavanje specifičnosti položaja Srbije. Naime, ova zemlja u velikoj meri zavisi od tranzitnih voda koje dolaze iz inostranstva, što je obavezuje da učini značajan napor u nastojanju da uzme učešće u različitim kooperativnim aranžmanima upravljanja međunarodnim rekama kao što su Dunav, Tisa ili Sava. Ključne reči: vodni resursi, zagađenje, nestašice, upravljanje međunarodnim rekama, kooperacija.

STRATEGY OF MANAGEMENT OF WATER RESOURCES

IN THE AREA OF INTERNATIONAL RIVERS

Milovan Vuković,a Nada Štrbac, Danijela Voza i Ivan Mihajlović University of Beograde, Technical Faculty at Bor, V.J. 12, 19210 Bor

Abstract Degradation processes of international water resources occupy a prominent position in international affairs and are recognized as a legitimate subject of


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management studies. Water, which is essential to all living beings, is not only directly tied to the environment, but also it is required for agricultural production, economy, environmental quality and sustainable development.Since the beginning of the 1990s, there has been growing awareness of need to preserve clean water resources. Water pollution is viewed as a great risk to human beings just like wars or other sources of threats. For a long time many countries has faced shortage of drinking water, mostly in the regions of the Middle East and North Africa. However, some countries in Europe also are exposed to water stress such as, for instance, Spain, Poland, Greece etc. Serbia is not out of this scenario because of the problem of providing safe drinking water for all inhabitants.In this work, the phenomenon of management of international rivers is considered through the lenses of experiences gathered in the Danube river basin, pointing out the specific position of Serbia. Namely, this country has a great degree of dependency on transitional water coming from abroad; it obligates her to make a significant effort in order to take part in various cooperative frameworks, designed to make the management of international rivers such as Danube, Tisza or Sava, more effective. Keywords: Water resources, pollution, shortage, management of international rivers, cooperation. VIŠEKRITERIJUMSKO RANGIRANJE KVALITETA VODE

DUNAVA NA TOKU KROZ SRBIJU

Ivana Mladenović-Ranisavljević, Ljiljana Takić, Milovan Vuković, Đorđe Nikolić, Nenad Živković, Peđa Milosavljević

Tehnološki fakultet Leskovac, Bulevar Oslobođenja 140, 16000 Leskovac, Srbija

Izvod U radu su prikazani rezultati višekriterijumskog rangiranja kvaliteta vode reke Dunav duž toka kroz Srbiju primenom PROMETHEE/GAIA metode. Rangiranje je izvr eno na osnovu vrednosti selektovanih parametara kvaliteta vode izmerenih na osam mernih stanica na reci Dunav u 2010-oj godini. Za parametre kvaliteta vode odabrano je deset parametara WQI (Water Quality Index) metode koji pokazuju fizičke, hemijske i mikrobiolo ke karakteristike vode za utvrđivanje sumarnog kvaliteta vode. Rezultati pokazuju


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da je kvalitet vode na izlaznom profilu iz Srbije bolji od kvaliteta vode na ulaznom profilu. Ključne reči: Dunav, parametri kvaliteta vode, PROMETHEE/GAIA metoda.

MULTI-CRITERIA RANKING OF THE DANUBE WATER QUALITY ON ITS COURSE THROUGH SERBIA

Ivana Mladenović-Ranisavljević, Ljiljana Takić, Milovan Vuković, Đorđe

Nikolić, Nenad Živković, Peđa Milosavljević Faculty of Technology Leskovac, Bulevar Oslobođenja 140, 16000 Leskovac,

Serbia Abstract This paper presents the results of multi-criteria ranking of the Danube water quality along its course through Serbia by using PROMETHEE/GAIA method. The ranking was based on the values of the water quality parameters measured at eight measuring stations on the Danube River in 2010. For the purposes of the investigation, ten water quality parameters that indicate physical, chemical and microbiological characteristics of water were selected. These parameters are also used in the WQI (Water Quality Index) methodology in determining the overall water quality. The results show that the water quality on the exit profile is better than the quality of the water at the entrance profile. Keywords: the Danube, water quality parameters, PROMETHEE/GAIA method.


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ZNAČAJ PRIMENE INTERNET PROMOCIJE U GLOBALNOM POSLOVANJU

Marija Lazarević

Visoka poslovna škola Novi Sad, Vladimira Perića - Valtera 4 Izvod Primena globalne marketing koncepcije uslovila je jačanje intenziteta konkurencije na svetskom nivou. U takovom okruženju, značajan uspeh ostvaruju samo najsnažniji i najagilniji učesnici. Da bi se kompanija izborila za svoje mesto na svetskom tržištu, neophodo je da se uključi u globalne tokove i na pravi način sprovodi aktivnosti globalnog marketinga. Internet, kao svetski sistem povezanih računarskih mreža, veoma brzo se proširio na svet trgovine i poslovanja, zauvek transformišući način na koji funkcionišu komunikacioni sistemi, društvo i ekonomija. Sve više se potiskuje tradicionalni, off-line marketing, od strane nove marketing paradigme koja se odnosi na on-line pristup. Na toj osnovi, dolazi do pojave Internet marketinga koji koristi upravo Internet kao kanal poslovne komunikacije, kojim se nastoje ostvariti osnovni marketinški cijevi. On je zapravo, interaktivni direktni marketing, s obzirom da pruža mogućnost dijaloga sa postojećim i potencijalnim potrošačima kroz individualizovan sadržaj koji i sami potrošači mogu u još većoj meri individualizovati. U tom smislu ponuđači na Internetu bi trebalo da potrošačima ponude sve što mogu i sačekaju pristanak istog da stupe u kontakt s njim. Upravo potencijalni potrošač je taj koji određuje pravila saradnje i kontroliše proces razmene.Gotovo da ne postoji oblast na koju se promocija putem Internta ne može primeniti. U tom smislu, cilj ovog rada je ukazivanje na značaj kreiranja korporativnih Web sajtova, oglašavanja putem elektronske pošte, otvaranja naloga na raznim društvenim mrežama, pojavljivanja na forumima, blogovima i sl. Na taj način omogućeno je efektivnije i efikasnije izvršavanje promotivnih aktivnosti kao i prisustvo u globalnim razmerama kako malih, tako i velikih preduzeća. Ključne reči: internet promocija, web sajtovi, pretraživači, e-mail promocija, društvene mreže, blogovi.


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THE IMPORTANCE OF INTERNET MARKETING IN GLOBAL BUSINESS

Marija Lazarević

Higher School of Professional Business Studies, Novi Sad, Vladimira Perića - Valtera 4

Abstract The application of a global marketing concept conditioned strengthening of the intensity of competition on a global scale. In such an environment, only the strongest and most agile participants achieve significant success. For a company to be able to fight for its place in the world market, it is necessary to get involved in global flows and appropriately implement global marketing activities. Internet, as a worldwide system of interconnected networks, has quickly spread into the world of commerce and business, forever transforming the way in which communication systems, society, and economy work. Traditional off-line marketing has increasingly been pushed by a new marketing paradigm that is related to on-line access. Internet marketing uses the Internet as a business communication channel, which is trying to achieve basic marketing aims. It is, in fact, a direct interactive marketing, since it offers the possibility of a dialogue with existing and potential customers through personalized content which customers themselves may further personalize. Respectively, the Internet suppliers can offer consumers everything they want and wait for the consent of a costumer to get in touch with them. A potential consumer is the one who determines the rules of cooperation and controls the process of exchange. There is almost no area to which the promotion via Internet cannot be applied. In this sense, the aim of this paper is to emphasize the importance of creating corporate Web sites, advertising via e-mail, opening accounts on various social networks, and presentation on forums and blogs. That way, Internet promotion allows an effective and efficient implementation of promotional activities and presence on a global scale for small and large enterprises. Keywords: web promotion, web sites, search engines, e-mail promotions, social networks, blogs


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METODE ZA PROCENU SIGURNOSNIH RIZIKA INFORMACIONIH SISTEMA

Milena Miladinović,

Rudarsko-geološki fakultet u Beogradu, Apstract: Sigurnost informacionih sistema (IS) se vrlo često zanemaruje. Danas, kada informaciono-komunikacione tehnologije (IKT) predstavljaju temelj svih modernih organizacija, proces upravljanja sigurnosnim rizikom igra vrlo važnu ulogu u procesu zaštite informacionih resursa i poslovnih procesa. Sigurnost IS je uvek proporcionalna sigurnosti njegovog najslabijeg podsistema. Zato postoji sve veća potreba za kvalitetnim i pouzdanim sistemom upravljanja sigurnošću IS. Za proces upravljanja sigurnosnim rizikom može se reći da predstavlja temelj izgradnje sigurne i pouzdane IKT infrastrukture. Identifikacija kritičnih delova sistema i određivanje sigurnosnih rizika, je proces koji omogućava kvalitetnije i ekonomičnije donošenje odluka vezanih uz unapređenje i poboljšanje sigurnosti IS. U ovom radu opisani su osnovni ciljevi i koraci procesa upravljanja sigurnosnim rizicima, metode njegovog sprovođenja, kao i mogući problemi koji se javljaju kod unapređenja sigurnosti IS. Svaka organizacija koja koristi informacione tehnologije ima problema sa sigurnošću informacija. Procena rizika (Risk Assessment) je prva faza upravljanja sigurnosnim rizicima. Upravljanje sigurnosnim rizikom podrazumeva identifikaciju, procenu, analizu i preduzimanje određenih koraka za smanjenje i uklanjanje rizika. Monitoring rizika je vezan za određivanje sigurnosnog rizika za konkretan podsistem. Organizacije koriste procenu rizika da odrede veličinu potencijalnih pretnji kako bi bezbednije upravljale sigurnosnim rizikom. Ključne reči: procena rizika, sigurnost IS, upravljanja sigurnosnim rizicima


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VIŠEGRUPNA ANALIZA SATISFAKCIJE I LOJALNOSTI ZAPOSLENIH U PROIZVODNIM I USLUŽNIM

ORGANIZACIJAMA

M. Savić1, Đ. Nikolić1, P. Đorđević1, I. Mihajlović1, Ž. Živković1 1Odsek za menadžment, Univerzitet u Beogradu, Tehnički fakultet u Boru,

Vojske Jugolsavije 12, Bor, Srbija; Izvod: Zadovoljstvo zaposlenih i njihova lojalnost su verifikovani kao kritični za uspeh proizvodnih i uslužno orijentisanih organizacija. Ovo istraživanje integriše TQM prakse uvođenjem pet pokazatelja (usavršavanje zaposlenih, obuka zaposlenih, timski rad, ocena rada, zarada zaposlenih) u hipotetički SEM model za ispitivanje satisfakcije i lojalnosti zaposlenih u četiri velike proizvodne kompanije i 10 uslužnih preduzeća u Srbiji. Anketirano je ukupno 480 zaposlenih u proizvodnim preduzećima, koja su prihvatila standarde kvaliteta, kao i u uslužnim organizacijama na tom putu. Cilj istraživanja je da se na osnovu postavljenog modela i proračunatih statističkih parametera istog, dođe do validnog modela čije vrednosti imaju statistički značaj. Rezultati dobijeni putem konfirmatorne faktorske analize (CFA) i modela latentne varijable strukturalne jednačine (path analize) pokazuju da su četiri od pet pokazatelja pozitivni prediktori satisfakcije zaposlenih, kao i da lojalnost zaposlenih može biti unapređena kroz zadovoljstvo zaposlenih. U ovom istraživanju, empirijski model obračunava oko 93% varijanse za model latentne varijable – Satisfakcija zaposlenih, i da se uticaj latentnog prediktora satisfakcije zaposlenih na lojalnost zaposlenih može obračunati sa 89% varijanse. Takođe, ostale mere fitovanja su blizu poželjnih granica i sugerišu zadovoljavajuće fitovanje modela. Kao poboljšanje uspostavljenog modela definiše se i model višegrupne SEM analize, sa ciljem da se dođe do što realnije slike odnosa lojalnosti i satisfakcije zaposlenih u razmatranim proizvodnim i uslužnim organizacijama. Ključne reči: TQM model, Satisfakcija zaposlenih, lojalnost zaposlenih, SEM analiza, Višegrupna SEM analiza.


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A MULTI-GROUP ANALYSIS OF EMPLOYEE SATISFACTION AND LOYALTY IN PRODUCTION AND

SERVICE ORIENTED ORGANIZATIONS

M. Savić1, Đ. Nikolić1, P. Đorđević1, I. Mihajlović1, Ž. Živković1 1Management department, University of Belgrade, Technical Faculty in, Vojske

Jugolsavije 12, Bor, Serbia; Abstract: Employee satisfaction and loyalty had been verified to be critical to a production and service-oriented organization’s success. This study integrates TQM practises by introducing five indicators (employee empowerment, employee training, team work, job evaluation, employee compensation) into theoretical SEM model for studying employee satisfaction and loyalty in four large production companies and ten service organizations in Serbia. We surveyed 261 employees that are working in manufacturing companies, which accepted TQM practice, and 219 employees in service organizations, witch have not implemented TQM practise.The aim of this research is to set a valid model, which is based on a hypothetical model and calculated statistical parameters with statistically significant values. The results obtained by Confirmatory Factor Analysis and Latent Variable Structural Equation Model (Path analysis), have shown that four out of five indicators are positive predictors of employee satisfaction, as well as that employee loyalty can be improved through employee satisfaction. In this study, the empirical model accounts about 93% of the variance for the model latent variable- Employee satisfaction, and 89% of the variance for latent variable- Employee loyalty. Also, the other fit measures, are close to desirable ranges, suggesting appropriate model fits. As improvement of the established model, a model of multigroup SEM analysis is defined, in order to reach a more realistic picture of the satisfaction and loyalty of employees in production and service organizations.


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KVАLIТЕТ U UPRАVLJАNJU IТ USLUGАМА U ОBRАZОVАNJU

Milena Miladinović,

Rudarsko-geološki fakultet u Beogradu, Abstract U sаvrеmеnоm tеhnоlоškоm оkružеnju nеizbеžnа је intеnzivnа primеnа IТ uslugа u оbrаzоvаnju, kоја оbrаzоvnim instituciјаmа оmоgućаvа оpеrаtivnu еfikаsnоst, а mоžе biti i izvоr kоnkurеntskе prеdnоsti. U svаkоm slučајu, prеmа IТ uslugаmа u sfеri оbrаzоvаnjа sе trеbа оdnоsiti kао prеmа bilо kојеm drugоm vаžnоm pоslоvnоm rеsursu, štо prе svеgа znаči dа sе i IТ uslugаmа u оbrаzоvаnju trеbа uprаvlјаti, plаnirаti i kоntrоlisаti njihоv kvаlitеt. U radu su dati načini provere kvaliteta IT usluge u obrazovanju, primenom svеtski priznаtih mеtоda sprоvоđеnjа kоntrоlе i rеviziје infоrmаciоnih sistеmа (CobiT, ITIL, ISO 27001, itd). Prikazani su nајvаžniјi аtributi kvаlitеtа IТ uslugе. ISO stаndаrdi zastupljeni u obrazovanju zahtevaju ispunjenost cilјеva kvаlitеtа, obеzbеđеnjе rеsursа zа škоlоvаnjе, rеаlizаciјu prоcеsа оbrаzоvаnjа i unаprеđеnjа kvаlitеtа. Dat je Prоcеsni mоdеl оdrživоsti stаndаrdа ISO 9001:2001 IT usluga u obrazovanju. Prоcеs kоntinuаlnоg pоbоlјšаnjа IТ uslugа u оbrаzоvаnju (Continual Service Improvement Process – CSI) оbuhvаtа prаktičnе smеrnicе u еvаluаciјi i unаprеđеnju kvаlitеtа IТ uslugа u оbrаzоvаnju. Prе svеgа pоkаzuје nаčin dа sе stvоri i оdržаvа vrеdnоst zа kоrisnikе krоz: pоbоlјšаnjе dizајnа (Service Design), trаnziciјu (Service Transition) i оbаvlјаnjе uslugа (Service Operation). U оkviru оvоg prоcеsа, kоmbinuјu sе principi, prаksа i mеtоdе mеnаdžmеntа kvаlitеtа, mеnаdžmеntа prоmеnа i pоbоlјšаnjа mоgućnоsti. Smеrnicе su dаtе tаkо dа pоvеzuјu pоvеćаnjе zаlаgаnjа i ishоdе sа sеrvisnоm strаtеgiјоm, dizајnоm i trаnziciјоm. Ključne reči: IT usluge u obrazovanju, kvalitet IT usluge, kоntinuаlnо pоbоlјšаnje IТ usluge

Studentski simpozijum o strategijskom menadžmentu, 25 - 27 maj 2012, Bor, Srbija

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STUDENTSKI SIMPOZIJUM O STRATEGIJSKOM MENADŽMETU


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RAZLIKA IZMEDJU UPRAVLJANJA I VLASNIŠTVA

Marija Dishovska 153 br. 5, Tetovo, Makedonija

Izvod Korporativno upravljanje je način da se reguli u odnose u upravljanju preduzećem . Kompanije sa dobrim korporativnim upravljanjem stvaraju vrednost i obezbedjuju sistem odgovornosti i kontrole koje odgovaraju na rizik koji su preuzeli.. Međutim , postoji problem u procesu korporativnog upravljanja . To je veliki broj " zainteresovanih strana " u procesu upravljanja , postoje menad eri i vlasnici .Cesto se desava da vlasnici kopmanije budu i menad eri iste, da ne bih prepustili svoju kompaniju na neke trećeg lica , jer smatraju da su one najpogodne za uspesan rad. Tu je i problem, jer mora da postoje odregjene standarde i objasnenja. Ovde je problem , tako da morate da napravite određene standarde i da se razjasni za to je va no da postoje distinkcije između vlasni tva i upravljanja . Sa anketama , istra ivanja i metoda , ovaj rad ispituje koliko vlasnici imaju svest o tome i kako se mo e promeniti za pobolj anje upravljanja i sve veći broj kompanija da se uključe u tekućim procesima globalicacija . Abstract Corporate governance shows the way how are regulated relations in the management of the company. Companies with good corporate governance creates value and provide a system of accountability and control appropriate to the underwriting. However, there is a problem in the process of corporate governance. It s a large number of stakeholders in the process of management, there are managers and owners. There are lot of cases where owners of the company are also and the managers of it, in order not to give their company to third persons to the extend they are not suitable for successful operation. Here is the problem, so it necessary to make certain standards and clarify why it is important to a distinction between ownership and management. With surveys, research and methods, this paper examined how much would the owners awareness about this and how it can change to improve governance and a growing number of companies to join in the ongoing processes in globalization.


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MARKETING INFORMACIONI SISTEMI

Aleksandra Jovic, Jelena Radanov Tehnicki fakultet "Mihajlo Pupin", Zrenjanin

Izvod Savremeno poslovanje svake kompanije danas ne mo e da se zamisli bez implementacije i razvoja informacionih tehnologija. Kompanije su, zahvaljujući prikupljanju, obradi i kori ćenju podataka, ali i razvoju novih poslovnih modela spremne da se suoče sa sna nom konkurencijom na tr i tu. Pritisak konkurencije je naročito prisutan u sferi marketinga, gde IT tehnologije direktno utiču na krajnje korisnike i postaju presudan faktor uspe ne komunikacije sa korisnicima. Savremene marketin ke organizacije se temelje na Internet tehnologijama, to im omogućava da upravljaju interfejsima korisnika, gde su interakcije isključivo vizuelne,umesto dosada njih licem-u lice interakcija. Koristeći mogućnosti IT tehnologija, kompanije za veoma kratko vreme mogu dostići eljene poslovne rezultate. Akcenat je stavljen na brzu i efikasnu razmenu informacija i znanja o korisnicima. Informacije i znanja se stiču kori ćenjem savremenih data mining metoda. Kreiranje vrednosti korisnika pre svega zavisi od sposobnosti organizacije da razvija, implementira i upravlja moćnim marketing informacionim sistemima. Marketing informacioni sistem predstavlja univerzalan i visoko organizovan način kontinuiranog praćenja informacija i njihove obrade.

MARKETING INFORMTION SYSTEMS

Abstract Modern business of every company can t be imagined without the implementation and development of information technology. Companies are ready to face with strong competition in the market through the collection, processing and using data, and developing new business models. Competitive pressure is present especially in the sphere of marketing, where IT technology directly affects final users and become a decisive factor for successful communication with customers. Modern marketing organizations are based on Internet technologies, enabling


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them to manage the user interface, where the only visual interaction, instead of "face-to-face" interaction. Company in a short time can achieve desired business results using the opportunities of IT technology. Emphasis is placed on quick and efficient exchange of information and knowledge about users. Information and knowledge can be gain by using modern "data mining" methods. Creating user value depends primarily on the organization's ability to develop, implement and manage a powerful marketing information system. Marketing Information System is a all-round and highly organized way of continuous monitoring of information and their processing.

ZNAČAJ INOVATIVNOSTI U POSLOVANJU SRPSKIH PREDUZEĆA

Boris Žunjić, Dragana Trifunović, Nikolina Vrcelj,

Fakultet za poslovne studije u Beogradu, Megatrend univerzitet Izvod Inovativnost i znanje postaju vitalni resursi, pokretači samog razvoja. Sa druge strane, preduzeća su okrenuta novom pristupu poslovanja koji podrazumeva i ističe značaj inovacija, kojima i stiču sposobnost adaptacije na promenljivo i neizvesno okruženje. Što je veći broj interakcija između preduzeća i okruženja kroz inovacione programe, to je preduzeće sposobnije za opstanak i razvoj. U ovom radu predstavljen je značaj inovativnosti u poslovanju i akcenat je stavljen na srpska preduzeća i istraživanje koje je u njima sprovedeno. Kroz to istraživanje, prikazan je značaj, kao i pokretači inoviranja proizvoda/usluga u srpskim preduzećima. Analiziraju se i posledice ekonomske krize na srpsku privredu i pokušava odgovoriti na pitanje da li sposobnost preduzeća da razvija i primenjuje inovacije i/ili tehnološke novine i dalje ima pozitivan uticaj na poslovanje i razvoj preduzeća. Podaci koji će biti predstavljeni u ovom radu, a koji su dobijeni od srpskih preduzeća iz različitih delatnosti, pokazaće koliki je značaj inovacija u njihovom poslovanju.


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THE IMPORTANCE OF INNOVATIVENESS IN BUSINESS ACTIVITIES OF SERBIAN ENTERPRISES

Abstract Innovativeness and knowledge are becoming a vital resource, the drivers of development. On the other hand, enterprises are facing to a new approach to business, which includes and emphasizes the importance of innovations which help them to acquire the ability to adapt to a changing and uncertain environment. The greater number of interactions between enterprise and environment through innovative programs will make an enterprise more capable for survival and development. In this paper is presented the importance of innovativeness in business and accent is placed on Serbian enterprises and research that was conducted in them. Through this research, the importance and the drivers of innovation of products’/services’ in Serbian companies are showed. The paper analyzes the consequences of the economic crisis on the Serbian economy and attempts to answer the question whether the ability of enterprises to develop and implement innovation and/or technological innovations still have a positive impact on business and development of enterprises. The data that will be represented in this paper, which were obtained from Serbian enterprises from different industries, will demonstrate importance of innovations in its business activities.

BEING AN ENTREPRENEUR AND CREATING A NEW BUSINESS WITHIN YOUR ORGANIZATION

Niko Naka, Blagojce Najdovski

Abstract Entrepreneurship is a method of working which will allow people to express their own potential more fully. Much of this potential is trapped within the hierachical layers of organizations. Entrepreneurship is a step toward freeing individuals and organizations to build more meaningful and more productive lives. Entrepreneurs take responsibility for creating innovations of any kind within organizations. He/ she may be creator or inventor but is always the dreamer who turns an idea into a profitable reality. Entrepreneurs should research and find out the proper part of organization where exist the conditions


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for realize the venture. Working on the idea for the new product/ service is a first step in a building a new business. Furthermore, the idea develops in a business plan and then he/she realize that business plan into a profitable reality. As an entrepreneur, the employee will act as owner of his/her own business. An intraprise is a business still legally owned by the larger organization but operated and controlled internally by one or more employees of the organization. An intraprise may serve internal or external customers or both. The new intraprise liberates the energy and intelligence of the employees. In that kind of organization, employees who have an idea are free to sell their idea as a product or service. The intelligent organization where creativity of the employees is important and respected is staying competitive at the global market. Keywords: entrepreneurship, entrepreneur, venture, intraprise, innovation.

ANALIZA PRIMENJIVOSTI METODA NELINEARNE STATISTIČKE ANALIZE NA MODELOVANJE

MEĐUZAVISNOSTI GLOBALNIH MAKROEKONOMSKIH PARAMETRARA

Branko Banović

Univerzitet u Beogradu, Tehnički fakultet u Boru, Odsek za menadžment Vojske Jugoslavije 12, 19210 Bor

Izvod U ovom radu su predstavljeni preliminarni rezultati analize mogućnosti modelovanja međuzavisnosti makroekonomskih efekata: Dow Jones index – USA, Evropa, Azija i Globalni; cene bakra, nafte, prirodnog gasa, srebra i zlata; kao i odnosa EUR/USD, EUR/JPY I EUR/RSD. Navedeni parametri su kontinuirano praćeni duži vremenski period. Dobijeni rezultati su potom statistički obrađeni kako bi se prvenstveno utvrdio parameter koji ima inicijalno dejstvo na ostale parametere a potom pokušala da modeluje njihova međusobna veza. U cilju analize primenjen je efekat bove, kao nov naučni pristup modelovanju u uslovima neizvesnosti. Ključne reči: makroekonomski efekti, modelovanje, nelinearna statistika


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ANALYSIS OF THE NONLINEAR STATISTICAL

ANALYSIS METHODOLOGY APPLICABILITY ON MODELING THE CORRELATION AMONG GLOBAL

MACROECONOMIC PARAMETERS

Branko Banovic

University in Belgrade, Technical faculty in Bor, Management department Vojske Jugoslavije 12, 19210 Bor, Serbia

Abstract This paper presents the preliminary results of analyzing the possibility of modeling the interdependence between macroeconomic parameters: Dow Jones index – USA, Europe, Asia, and Global; prices of copper, oil, natural gas, silver and gold; and the EUR/USD, EUR/JPY, EUR/RSD ratios. Listed parameters were continually recorded for the longer period of time. Obtained results were subsequently statistically processed to determine the parameter with the initial effect. This was followed by attempt to further develop the model of their interdependence. The analysis was bases on the so called: “buoy effect”, as a new modeling approach under the conditions of uncertainty. Keywords: macroeconomic effects, modeling, nonlinear statistics

UPRAVLJANJE KVALITETOM U PROIZVODNJI I PRERADI HRANE U BORSKOM OKRUGU

Igor Brozbić, Zoran Nikolić

Univerzitet u Beogradu, Tehnički fakultet u Boru, Bor, Srbija Izvod Kvalitet predstavlja skup osobina nekog entiteta, koje se odnose na njegovu mogućnost da zadovolji iskazane potrebe koje se podrazumevaju.. Kvalitet proizvoda je sve više u žiži interesovanja, kako kupca, tako i proizvođača. Proizvođač, svojim proizvodnim programom, mora da se prilagođava kupcu u smislu zadovoljenja njegovih potreba, želja i poštovanja rokova isporuke, u uslovima tržišnog privređivanja i oštre konkurencije. Budućnost tehnoloških


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sistema karakteriše njihova orijentacija na kvalitet. Upravljanje kvalitetom je olakšano upotrebom međunarodnih standarda o kvalitetu serije ISO, tačnije HACCP sistemom kvaliteta. U radu je prikazan stepen implementacije HACCP sistema u borskim preduzećima, baziran na anketi, orjentisanim ka proizvodnji i preradi prehrambenih proizvoda, kao i stepen zadovoljstva datim standardom. Ključne reči : Kvalitet, stepen implementacije, HACCP, anketa

QUALITY MANAGEMENT IN FOOD PRODUCTION AND

PROCESSING IN THE BOR DISTRICT

Igor Brozbić, Zoran Nikolić University of Belgrade, Technical Faculty in Bor, Bor, Serbia

Abstract The quality represents a set of properties of an entity, related to its ability to satisfy stated or implied needs. Product quality is increasingly the focus of interest, both buyer and manufacturer. The manufacturer with its product line has to adapt to customers as meeting their needs, wishes and respect for delivery times, in conditions of market economy and tough competition. The future of technological systems are characterized by their orientation to quality. Quality management is facilitated by the use of international standards ISO series of quality, namely HACCP quality system. The paper describes the level of implementation of HACCP system in companies of Bor, based onto the survey, oriented to manufacturing and processing food products, as well as the degree of satisfaction given standard. Keywords: quality, degree of implementation of HACCP, the survey.


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VIŠEKRITERIJUMSKA ANALIZA UKUPNOG ZAGAĐENJA VAZDUHA U BORU OD 2009-2011. GODINE PRIMENOM METODE ANALITIČKIH HIJERARHIJSKIH PROCESA

Pejić Sandra

Univerzitet u Beogradu, Tehnički fakultet u Boru, Bor, Srbija Izvod Usled enormnog razvoja industrije sve veći broj zagađujućih materija, koje se raznose atmosferom, tlom i vodenim površinama, utiču na naglo pogoršanje stanja prirode. Ovo ukazuje na očiglednu potrebu za primenom odgovarajućih postupaka i mera u cilju zaštite životne sredine. Međunarodna organizacija za standardizaciju (ISO – International Organization for Standardization) je propisala seriju međunarodnih standarda ISO 14000, koji se odnose na upravljanje zaštitom životne sredine. Ova serija standarda pomaže organizacijama da minimalizuju svoje štetno delovanje na okolinu. Zadaci menadžera se kroz politiku zaštite životne sredine u funkciji razvoja industrije odnose na podsticanje čistije proizvodnje i smanjenje zagađenja i negativnih uticaja na životnu sredinu, kao i razvoj infrastrukturnih sistema za podršku industrijskom razvoju, zaštitu i unapređenje životne sredine. U ovom radu izvršena je analiza kvaliteta vazduha, koji je najveći problem zagađenja u Boru. Višekriterijumskom analizom, primenom AHP metode, dobijeni su rezultati, na osnovu kojih su predložene mere za rešavanje razmatranog problema. Ključne reči: zaštita životne sredine, ISO 14000, aerozagađenje, višekriterijumska analiza, AHP, tehnološke mere


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MULTICRITERIA ANALYSIS OF TOTAL AIR POLUTION IN BOR FROM YEAR 2009 UNTIL YEAR 2011 BY

ANALYTIC HIERARCHY PROCESS METHOD

Pejić Sandra

University of Belgrade, Technical Faculty in Bor, Bor, Serbia Abstract As a result of huge develop in industry, larger and larger number of pollutants which are distributed in atmosphere, soil and water, affect the rapid deterioration of nature. This shows that there is a necessity of using corresponding processes and measures in environmental protecting purpose. ISO, International Organization for Standardization, has direct ISO 14000 family of standards for environmental management. This family of standards was launched to help organizations to minimize the impact of their activities on the environment. Management tasks, through environmental policy, are to stimulate cleaner producing and to reduce polluting and negative environmental influence of industry development, as well as development of infrastructure systems that support industrial development and the protection and improvement of the environment. An analysis of air quality which is the biggest problem of pollution in Bor, is conducted in this paper. Measures for solving the discussed problems are proposed based on the results of multicriteria analysis, using AHP method. Keywords: enviromental protection, ISO 14000, air pollution, multicriteria analysis, AHP, technological measures


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PREPOZNAVANJE I SPREČAVANJE POJAVE MOBINGA ZAPOSLENIH

Sotirović Slavica, Stojanović Ivana, Jovanović Milica, Jovanović Miljana

Univerzitet u Beogradu, Tehnički fakultet u Boru, Bor, Srbija

Izvod

Do nedavno, gotovo nepoznat, poslednjih godina, mobing poprima masovne razmere. Loša ekonomska situacija u državi i izraženi strah od gubitka posla, društvene su okolnosti koje pogoduju njegovom nastanku i održavanju. Međutim, i dalje je broj prijava slučajeva mobinga neuporedivo manji od objektivno prisutnog. Jedan od razloga za ovakvu situaciju svakako treba tražiti u nedovoljnoj informisanosti zaposlenih. Nekad se dešava da je osoba mobirana, a da toga nije ni svesna. Cilj ovog rada je da se ukaže na značaj informisanja i edukacije zaposlenih o mobingu kako bi ga blagovremeno prepoznali i eliminisali. Ključne reči: mobing, informisanje, edukacija

RECOGNITION AND PREVENTION OF MOBBING OF EMPLOYEES

Sotirović Slavica, Stojanović Ivana, Jovanović Milica, Jovanović Miljana

University of Belgrade, Technical Faculty in Bor, Bor, Serbia

Abstract

Until recently, almost unknown , in the last years , bullying takes on a massive dimensions. A very bad economic situation in the country and expressed the fear of losing a job are social conditions that favoring its formation and persisting. However, the number of reported mobbing cases is still incomparably smaller than it is objectively present. One reason for this situation we should looking for in insufficiently information of employees. Sometimes, it happens that the person is bullied but doesn't have any cognition about it.


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The purpose of this paper is to indicate the importance of informing and training the employees about bullying that they be able to timely recognise and eliminated it. Keywords: mobbing, informing, education

STRATEGIJA I CILJEVI RAZVOJNE POLITIKE PREDUZEĆA I KOMPANIJE RTB – BOR ZA PERIOD OD

2011 – 2021 GOD.

Violeta Janković, Jelena Jonović, Ivica Nikolić, Nemanja Najdenov, Martin Kostić

Univerzitet u Beogradu, tehnički fakultet u Boru Izvod Razvoj svakog preduzeća povezan je sa promenama i inovacijama, a ostvaruje se kroz realizaciju određenih promena. Pošto je razvoj kompleksan i integralan proces koji obuhvata sva područja poslovanja preduzeća, za ostvarivanje razvoja preduzeća potrebne su promene u svim područjima poslovanja, proizvodnom programu, tehnologiji, organizaciji i dr. U ovom radu osvrt je napravljen na strategiji i ciljeve razvojne politike preduzeća, potkrepljeno konkretno kroz strategiju razvoja Rudarsko-topioničarskog basena Bor za period od 2012 – 2021 god. Glavni pravci razvoja su usmereni na razvoj rudarstva i otvaranje novih rudnih tela kroz konstantno istraživanje i rad na otkrivanju novih ležišta bakra, zlata i srebra, upotreba pasta tehnologije, kao i modernizacije postojeće Topionice i izgradnja nove fabrike sumporne kiseline. Ključne reči: Razvoj, strategija, ciljevi, preduzeca, razvojna politika, RTB-Bor, rudarstvo, pasta tehnologija, modernizacija


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THE STRATEGY AND GOALS OF THE DEVELOPMENT POLICY OF COMPANIES AND ENTERPRISES WITHIN

RTB BOR FOR 2012-2021 PERIOD

Violeta Janković, Jelena Jonović, Ivica Nikolić, Nemanja Najdenov, Martin Kostić

Abstract The development of each company is associated with the changes and innovations, and is achieved through the implementation of certain changes. Since the development is a complex and an integrated process that incorporates all areas of business operation of the company for achieving such development, changes in all areas of business, product range, technology, and organization among others, are required. In this paper, the focus has been on the company`s strategy and development policy objectives, supported in particular through the development strategy of the Copper Mining and Smelting Company for the 2012 - 2021 period. The main directions of development are focused on the development of mining and the opening of new ore bodies through the constant research and engagement on discovering new deposits of copper, gold and silver, using paste technology and modernization of the existing smelter plant and the construction of a new sulfuric acid plant. Keywords: Development, strategies, objectives, enterprise, development policy, RTB Bor, mining, paste technology, modernization.


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PRIMENA KOMBINOVANE AHP METODE I PROMETHEE METODE ZA IZBOR NAJPOVOLJNIJE POSLOVNE IDEJE

PRILIKOM POKRETANJA SOPSTVENOG BIZNISA

Vuk Mihajlović Tehnički fakultet u Boru, Univerzitet u Beogradu

Izvod Pokretanje sopstvenog biznisa danas je jedna od osnovnih mogućnosti za obezbeđivanje egzinstencije. Stoga je vrlo važno da se utvrde parametri uspešnosti svih poslovnih ideja koje se mogu realizovati. Da bi se krenulo u pokretanje sopstvenog biznisa neophodno je proceniti koliko će taj biznis biti uspešan, da li će biti ostvarljiv. Ocena efikasnosti svakog biznis plana je osnova za utvrdjivanje izvodljivosti svake poslovne ideje. Cilj ovog rada jeste da se ukaže na značaj primene kombinovanih metoda za utvrdjivanje izvodljivosti poslovnih ideja. U ovom radu korišćene su dve metode: AHP i PROMETHEE metoda. Pri razmatranju ovih metoda koriščena su 4 projekta to jest biznis planova koji su uporedjivani na osnovu 5 kriterijuma i to: interna stopa povraćaja, statički rok vraćanja, neto sadašnja vrednost, povraćaj invensticija. Pri tome, AHP se koristi za analizu strukture procesa izbora poslovnih ideja i za određivanje značaja i uticaja pojedinih kriterijuma na proces izbora. PROMETHEE metoda se koristi za konačnog rangiranje alternativa i za analizu osetljivosti. Dobijeni rezultati ukazuju da predložena kombinovana metoda daje odlične rezultate i ona može da se koristi za rešavanje različitih, pa i najsloženijih problema koji se javljaju u procesu upravljanja jednim preduzećem i rešavanju različitih problema unutar preduzeća. Ključne reči: biznis plan, izvodljivost, analiza osetljivosti, AHP i PROMETHEE metode.


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APPLICATION OF INTEGRATED AHP AND PROMETHEE METHOD FOR THE BEST BUSINESS IDEA WHEN YOU

RUN YOUR OWN BUSINESS. Abstract Starting of own business today is one of the main options to provide your existence. It is therefore very important to determine the performance parameters of all the business ideas that can be realized. In order to move in starting a business it is necessary to assess how the business will be successful, will be attainable. The best efficiency of any business plan is the basis for determining the feasibility of each business idea. The aim of this paper is to highlight the importance of applying the combined method for determining the feasibility of business ideas. In this paper we used two methods: AHP and PROMETHEE methods. In considering these methods are used: 4 project. It is business plans which were compared based on five criteria, namely: internal rate of return, the static term return, net present value, return of investment. In addition, AHP is used to analyze the structure of the selection process of new ideas and to determine to determine weights of the criteria, and PROMETHEE method is used to obtain final ranking, and to make a sensitivity analysis by changing the weights. The results have shown that the proposed integrated method can be successfully used in solving mining engineering problems. Key words: Business plan, Feasibility, Sensitivity analysis, AHP and PROMETHEE methods.

FINANSIJSKA ANALIZA - Z-TEST

Goran Babić, Mokroluška 6, 11130 Kaluđerica Beogradska poslovna škola, Visoka škola strukovnih studija, Beograd

Izvod Tema je od izuzetnog značaja za poslovanje kako malih, srednjih i velikih preduzeća, tako i multinacionalnih korporacija. U finansijskoj analizi je posebna pažnja posvećena Z-testu, koji je vrlo pouzdan indikator uspešnosti poslovanja preduzeća, a kome se, nažalost ne pridaje veliki značaj. Finansijska analiza se gotovo svakodnevno vrši u svim preduzećima kako bi se na vreme uočile nepravilnosti i izvršile eventualne korektivne mere. Takođe, finansijska analiza


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se sprovodi i za dalje projektovanje i planiranje poslovanja. U današnjim uslovima poslovanja, preduzeća imaju često problem sa likvidnošću, koja je od krucijalnog značaja za svako preduzeće. Z-test se upravo bavi kontrolom alokacije sredstava, u cilju uspešnijeg i pouzdanijeg poslovanja, odnosno postizanja najvišeg stepena likvidnosti u kratkoročnom i dugoročnom vremenskom periodu. Ključne reči: finansijska analiza, likvidnost, verovatnoća bankrotstva, racio brojevi.

FINANCIAL ANALYSIS - Z-TEST

Goran Babić, Mokroluska 6, 11130 Kaluđerica Beogradska poslovna škola, Visoka škola strukovnih studija, Beograd

Abstract The theme is very important for business to small, medium and large enterprises, and multinational corporations. In financial analysis, paying particular attention to Z-test, which is a very reliable indicator of enterprise, and which, unfortunately, does not attach great importance. Financial analysis is done on a daily basis in all businesses to be on time and noticed the irregularities committed any corrective measures. Also, financial analysis is being undertaken and for further planning and business planning. In today's business conditions are often a problem with liquidity, which is crucial for any enterprise. Z-test deals with the control allocation of resources, be able to better and more reliable operations, and achieving the highest level of liquidity in the short and long period of time. Key words: financial analysis, liquidity, bankruptcy probability, rational numbers.


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ZNAČAJ PRIMENE BAR KODA ZA MARKETING I TRGOVINU

Goran Babić,

Beogradska poslovna škola, Visoka škola strukovnih studija, Beograd Izvod U savremenim uslovnima trgovanja, gotovo da je nemoguće zamisliti proizvod bez bar kod simbola. Njegova primena dovela je do bržeg usluživanja potrošača, do smanjivanja troškova poslovanja, ali i do veće konkurentnosti na svetskom tržištu. Cilj marketinga je zadovoljan potrošač, upravo na tom polju EAN sistem numerisanja artikala odigrava značajnu ulogu, jer omogućava potrošačima da budu bolje informisani o proizvodima i da uz pomoć bar kod simbola saznaju neke za njih bitne karakteristike proizvoda. Na polju trgovine, ovaj sistem doprineo je i povećao efikasnost u lancu snadbevanja, što drastično utiče i na efikasnost poslovanja svih karika u lancu, a samim tim i na profitabilnost celokupne privrede određene nacionalne ekonomije. Ovo su samo neki od razloga zbog kojih je primena bar kod simbola nezaobilazna u marketingu, a naročitu u trgovini. Ključne reči: bar kod, potrošači, marketing i trgovina, efikasnost, profitabilnost. THE IMPORTANCE OF BAR CODE OF MARKETING AND

TRADE

Goran Babić, Beogradska poslovna škola, Visoka škola strukovnih studija, Beograd

Abstract In today's conditional trading, it is almost impossible to imagine a product without a bar code symbol. Its application has led to faster customer service, to reduce operating costs, but also to greater competitiveness in the global market. The aim of marketing is a satisfied customer, just in this field EAN system of numbering items played a significant role because it allows consumers to become better informed about the products and with the help of bar code symbols for them to learn some important characteristics of the product. In the


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field of trade, this system has contributed to increased efficiency in the supply chain, which drastically affects the operational efficiency of all links in the chain, and thus the profitability of the entire economy of a national economy. These are just some of the reasons why the use of bar code symbols unavoidable in marketing, particularly in trade. Key words: bar code, consumers, marketing and trade, efficiency, profitability.

STRATEGIJA PROIZVODNJE I KORIŠĆENJA BIOMASE KAO OBNOVLJIVOG IZVORA ENERGIJE

Ivica Nikolić, Nenad Nikolić

Univerzitet u Beogradu - Tehnički fakultet u Boru

Korišćenje klasičnih izvora energije prouzrokuje značajne negativne ekološke posledice, od kojih su najznačajnije povećana emisija ugljen-dioksida i efekat staklene bašte. Navedene činjenice ukazuju da je neophodno preduzeti određene mere kako na lokalnom tako i na globalnom nivou , u cilju donošenja planova održivog razvoja koji uključuju povećanje energetske efikasnosti, racionalno korišćenje energetskih resursa, pronalaženje alternativnih, obnovljivih i ekološki bezbednijih izvora energije. Biomasa, u smislu goriva za proizvodnju energije (električne i toplotne) koje se smatra obnovljivim izvorom, jeste bio-razgradljiva materija nastala u poljoprivredi, šumarstvu i pratećoj industriji i domaćinstvu. Evropska Unija je 2007. godine postavila je cilj zemljama članicama, da najkasnije do 2020. godine, 20% energije u svakoj od zemalja treba da proistekne iz obnovljivih izvora energije. Potpisnik Ugovora o osnivanju Energetske Zajednice Jugoistočne Evrope i Evropske Unije je i Republika Srbija, čijom ratifikacijom je prihvatila obavezu primene direktiva vezanih za veće korišćenje obnovljivih izvora energije (2001/77/EC i 2003/30/EC). Ključne reči: obnovljivi izvori energije, biomasa, strategija proizvodnje


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STRATEGY OF PRODUCTION AND USE OF BIOMASS AS A RENEWABLE ENERGY SOURCES

Ivica Nikolić, Nenad Nikolić University of Belgrade, Technical Faculty at Bor

It has been known for a long time that use of conventional energy sources has a significant negative impact on the environment; especially in terms of an increased emission of carbon dioxide and related phenomenon of greenhouse effect. Taking these facts into account, it is obvious that is necessary to implement a set of measures at local as well as regional and global levels, in order to create the sustainable development plan. It consists of measures whose objectives are to increase the energy efficiency, rational use of energy sources, intensify research of alternative, renewable and environmentally friendly sources of energy. Biomass, as a fuel for production of energy (electric or heat), represents one of well-known renewable energy sources. This biodegradable material originates from various sources: agriculture, forestry (and related industries) and households. The year of 2007 denoted the beginning of the new energy policy in the European Union; it obligates all member-states to raise the share of energy obtained from the renewable energy sources up to 20 per cent. Since Serbia accepted the EU energy directives (2001/77/EC and 2003/30/30), it has to intensify efforts within this policy arena. Keywords: renewable energy sources, biomass, strategy of production.

ULOGA I ZNAČAJ MENADŽMENT TIMOVA U ORGANIZACIJI

Nenad Nikolić, Ivica Nikolić

Univerzitet u Beogradu - Tehnički fakultet u Boru Tim je najjači instrument organizacije savremenog rada i integralni deo potencijala ljudskih resursa. Efikasan timski rad je osnova kvalitetnog i profitabilnog poslovanja svake uspešne poslovne organizacije.


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Uspeh poslovnih organizacija i institucija je usko vezan za sposobnost da se afirmiše zajednički rad i da se efektivno upravlja timskim radom. Kao poseban način funkcionisanja u timu je timski rad, koji se zasniva na neposrednoj saradnji i međusobnoj povezanosti rada osoba različitih znanja i veština koji samo zajednički radeći mogu da ostvare zadatak i da postignu uspeh. U ovom radu su prikazani rezultati istraživanja uticaja postojanja menadžment timova na poslovni uspeh kompanija u tranzicionom tržišnom okruženju u Srbiji. Ispitivanje je izvršeno na osnovu rezultata dobijenih anketiranjem članova menadžment struktura u 12 kompanija koje rade na području opštine Bor.

Ključne reči: menadžment,timski rad, menadžment timovi

THE ROLE AND IMPORTANCE OF MANAGEMENT TEAMS IN ORGANIZATIONS

Nenad Nikolić, Ivica Nikolić

University of Belgrade, Technical Faculty at Bor

It has been known that the team is the strongest instrument of work organization in modern business world, and, it may be considered as an integrated part of human resources capabilities. An effective team work is a prerequisite to achieve higher level of quality and profitability for each successful business organization.

The success of a business organization and institutions is closely tied to their capabilities highly appreciate the team work and to efficiently manage work in the team. Work based on the direct cooperation and mutual connectedness of persons of various knowledge’s and skills, appears to be a special way of team functioning.

This paper presents results of the research conducted in order to explore the influence of management teams on the business success of companies in the transitional environment such as that existing in Serbia. The survey has been conducted on the 12 companies from the Bor municipality territory.

Keywords: management, team work, management teams.


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VODNA NAKNADA NA ZAHVAĆENU VODU, JAVNIH VODOVODA

Emir Trožić¹ & Edin Smajić²

¹´² Mašinski fakultet, Univerzitet Sarajevo, BiH, Abstrakt: Najveći broj javnih vodovoda je na granici samoodrživosti. Razlog ovakvom stanju je u dotrajalosti vodovodne mreže. Za značajnije investicione zahvate javni vodovodi nemaju financijskih sredstava. Zakon o vodama je propisao obavezu prikupljanja, sredstava vodne naknade, od potrošača i prenos na javne prihode entiteta. Rasprava i diskusija će se provesti kroz primjer, javnog vodovoda sa, velikom, razlikom između zahvaćene vode, na koju se obračunava vodna naknada i fakturisane vode, potrošačima, od koje se naplaćuje vodna naknada. U zaključku će se prikazati procentualni i financijski iznos opterećenja javnih vodovoda, po osnovu razlike između zahvaćene i fakturisane vode Ključne riječi: vodna naknada, javni vodovod, zahvaćena voda, fakturisana voda. WATER CHARGES TO THE AFFECTED WATER, PUBLIC

WATER SUPPLY

Emir Trožić¹ & Edin Smajić² ¹´² Mašinski fakultet, Univerzitet Sarajevo, BiH,

Abstract: The largest number of public water supply is on the verge of self-sustainability. The reason for this situation is the deterioration of water supply network. The significant investment operations waterworks without financial resources. Water Act mandated obligation to collect, means water charges from consumer and transmission entities in the public revenues. Debate and discussion will be conducted through an example, the public water supply, big, difference between the affected water, to which the water fee is calculated and invoiced water consumers of the water fee is charged. The conclusion will show the percentage amount of the financial burden of public water supply, based on differences between affected and invoiced water. Keywords: water fees, public water supply, the affected water, water invoiced.


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VRŠNA SNAGA U OBRAČUNU ELEKTRIČNE ENERGIJE, JAVNIH VODOVODA

Edin Smajić¹ & Emir Trožić²

¹´² Mašinski fakultet, Univerzitet Sarajevo, BiH, Abstrakt: Zbog starosti i kvaliteta vodovodnih sistema, javni vodovodi posluju na ivici samoodrživosti. Potrošnja električne energije je definisana Ugovorom, između Elektrodistribucije i javnih vodovoda. Iako je ovim Ugovorom definisana maksimalna instalisana snaga, isporučioc očitavanjem maksigrafa, svakog mjeseca, opterećuje javne vodovode, dodatnim financijskim opterećenjem, pored stvarno utrošenih kWh električne energije. Nakon rasprave i diskucije na konkretnom primjeru, isporučenih računa za električnu energiju, u zaključku će se prikazati: procentualna vrijednost uvećenih računa i prijedlog neophodnog, oslobađanja javnih vodovoda od obaveze plaćanja vršne snage.

Ključne riječi: električna energija, aktivna i reaktivna energija, vršna snaga, maksigraf.

PEAK POWER IN THE CALCULATION OF ELECTRICITY,

PUBLIC WATER SUPPLY

Abstract: Due to the age and quality of water supply systems, public water supply systems operating at the edge of sustainability. Electricity consumption is defined by agreement between the public water supply and electrical distribution. Although this Agreement is defined maximum installed power, suppliers maksigrafa reading, every month, burdening the public water supply, the additional financial burden, in addition to actual kWh of electricity consumed. After discussion and diskucije a concrete example, the delivered power bills, the conclusion will be presented: the percentage values of major accounts and the proposal necessary, the release of public water supply from payment of peak power. Keywords: power, active and reactive power, peak power, maksigraf.


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SADRŽAJ:

MAJSKA KONFERENCIJA O STRATEGIJSKOM MENADŽMENTU

PLENARY LECTURES:

STRATEGIC PROCESS MANAGEMENT: LESSONS FROM 20 YEARS RESEARCH AND PRACTICE

PROFESSOR DR LEO BRECHT .................................................................................................... 6

MANAGEMENT OF THE SERBIAN DIASPORA VIRTUAL UNIVERSITY AS A COMPLEX ORGANIZATION

JOVAN V. FILIPOVIC, PH.D. ...................................................................................................... 7

CONFERENCE PAPERS:

EVALUATING THE LIFE CYCLE COSTS OF PLANT ASSETS

MARKUS GRAM, WERNER SCHROEDER .................................................................................... 9

CHANGE CAPABILITY AS A STRATEGIC SUCCESS FACTOR A BEHAVIOR PATTERN APPROACH FOR OPERATIONALIZING CHANGE CAPABILITY

MAURICE RUIU, ANDRE ULLRICH, EDZARD WEBER............................................................... 10

INNOVATIVE LEVEL IN THE WOODEN HOUSE CONSTRUCTIONS

ING. RENATA STASIAK-BETLEJEWSKA, PHD. ......................................................................... 11

CERTIFICATES OF ENERGY EFFICIENCY – EXPERIENCE OF BUILDING INVESTMENTS

PROF. ZW. DR HAB. INŻ. STANISŁAW BORKOWSKI, DR INŻ. RENATA STASIAK-BETLEJEWSKA.................................................................................... 12

RESEARCH INFORMATION ON THE SOURCES OF FINANCING THE SMALL AND MEDIUM BUSINESSES IN THE REPUBLIC OF MACEDONIA

ANETA RISTESKA, TATJANA SPASESKA, FANKA RISTESKA, ................................................... 12

FINANCING OF PROJECTS OF LSGUS (LOCAL‐SEJF‐GOVERNMENT UNITS) THROUGH THE ISSUANCE OF MUNICIPAL BONDS

FANKA RISTESKA, TATJANA SPASESKA, ANETA RISTESKA,................................................... 13


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OBRAZOVANJE U FUNKCIJI POVEĆANJA KONKURENTNOSTI MALIH I SREDNJIH PREDUZEĆA

DR DRAGAN TRIVAN, MR JOVANA MAJSTOROVIĆ ...................................................................14

STRATEGIJSKI PROJEKTNI MENADŽMENT –LIDER PROJEKTNOG TIMA

DRAGICA STOJANOVIĆ, BILJANA ILIĆ, DRAGAN MIHAJLOVIĆ ................................................15


ERNAD KAHROVIĆ ..................................................................................................................18

PRODUCT POLICY AS A FACTOR FOR GROWTH AND DEVELOPMENT OF COMPANY

GOCE MENKIONOSKI PHD, PROF. PECE NIKOLOSKI PHD ........................................................19

DIGITALNI BIZNIS EKOSISTEMI MOGUĆNOST UNAPREĐENJU KONKURENTSKE SPOSOBNOSTI KOD MALIH I SREDNJIH KOMPANIJA

ILIJA JOLEVSKI PROF. D-R, SILVANA ANGELEVSKA PROF. D-R................................................20

AN EXPLORATORY STUDY OF THE MACEDONIAN BANKS AWARENESS AND PREPARATION TO OFFER FINANCIAL TOOLS TO SUPPORT ENERGY EFFICIENCY: A WORK IN PROGRESS FOR MEETING 2020 ENERGY EFFICIENCY EUROPEAN AGENDA

ILIJANA PETROVSKA, MAKEDONKA DIMITROVA.....................................................................22

MOGUĆNOST RAZVOJA SPRED IT IN ENJERSTVA PO UZORU NA METODOLOGIJU RAZVOJA INFORMACIONIH SISTEMA

SONJA IŠLJAMOVIĆ..................................................................................................................23

ZADOVOLJSTVO PRIVATNIH PREDUZETNIKA OSTVARENIM REZULTATIMA U USLOVIMA TRANZICIONE EKONOMIJE U SRBIJI

MARIJA SAVIĆ, PREDRAG DJORDJEVIĆ, DJORDJE NIKOLIĆ. IVAN MNIHAJLOVIĆ, DRAGANA ŽIVKOVIĆ, ŽIVAN ŽIVKOVIĆ ..................................................................................24

INVESTIGATING THE DIMENSIONS OF ORGANIZATIONAL CULTURE ACCORDING TO DENISON MODEL OF KURDISTAN INSURANCE OFFICE STAFF VIEW POINT

SOHEILA FATHI, DR. SAEED SADEGHI BOROUJERDI,KIOMARS AHMADI .................................25

ULAZAK SRBIJE U EU ‐ PROJEKAT USPEŠNE INTEGRACIJE?

DR IVAN MARKOVIĆ, ..............................................................................................................28

APPLY OF BENCHMARKING METHOD OF IMPROVING PRODUCTS CHARACTERISTICS


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JELENA AVAKUMOVIĆ M.A., JULIJA AVAKUMOVIĆ PHD., NIKOLA VUJAČIĆ M.A, PHD KRISTINA KRSTESKA, PHD RECTOR MARJAN BOJADZIEV.............................................. 29

ECONOMETRICS AND STRATEGIC (HR) MANAGEMENT

PHD KRISTINA KRSTESKA, PHD RECTOR MARJAN BOJADZIEV.............................................. 30

STRATEGIJSKA KONTROLA KAO UTICAJNI FAKTOR U OSTVARENJU POSTAVLJENIH ORGANIZACIJSKIH CILJEVA I PODIZANJE ORGANIZACIJSKE KONKURENTNOSTI

PH. D LIDIJA STEFANOVSKA ................................................................................................... 31

VOĆNI SOKOVI I FUNKCIONALNI PROIZVODI KAO DEO TRŽIŠTA SRBIJE I INDUSTRIJE PRERADE VOĆA

VELJKO ADŽIĆ ........................................................................................................................ 33

THE INFLUENCE OF CORPORATE SOCIAL RESPONSIBILITY ON THE BUSINESS FINANCIAL PERFORMACES

MARKO ANDONOV, PH-D; KATE TRAJKOVA, MSC; KIRIL SAVOVSKI..................................... 35

FINANSIRANJE PROJEKATA NEVLADINIH ORGANIZACIJA DRUŠTVENI MARKETING

MILENA ILIC, DR BRANISLAV RADNOVIC, MR JELENA MILJKOVIC, ........................................ 36

ISPITIVANJE INTERNET ZAVISNOSTI MEĐU SREDNJOŠKOLCIMA U OPŠTINI BOR

MILICA NICULOVIĆ, ZVONKO DAMNJANOVIĆ, DRAGANA ŽIVKOVIĆ, DRAGAN MANASIJEVIĆ............................................................................................................... 37

ENTERPRISE RESOURCE PLANNING SYSTEMS AND LEGACY SYSTEMS FROM MENAGER PERSPECTIVE

DRAGAN MANOJLOV, MIROSLAV LUTOVAC........................................................................... 38

QUALITY MANAGEMENT AND TOURIST EDUCATION IN LIBYA

SALEM ALI ABUAISHA, MIROSLAV LUTOVAC ........................................................................ 39

STRATEGIC MANAGEMENT DECISIONS ON E‐COMMERCE SOLUTIONS FOR SMALL COMPANIES

ALEKSANDAR SIMOVIC, MIROSLAV LUTOVAC ....................................................................... 40

CONSUMER‐ORIENTED PRODUCT PACKAGES EVALUATION AND SELECTION

MLADEN VELEV, SIYA ATANASOVA, DIMITAR VERGIEV ....................................................... 41

RAST PREDUZEĆA PUT DO USPJEHA ILI NEUSPJEHA

NEIRA DELIĆ, DIPL.ECC., AZRA EMIĆ, ECC. ............................................................................ 42


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FINANCIAL MANAGEMENT INTERNAL CONTROL AND ITS IMORTANCE IN CONDUCTING THE AUDIT PROCESS

PROF. PECE NIKOLOSKI PHD, PROF. GOCE MENKINOSKI PHD..................................................43

MANAGEMENT – PROCESS TO QUALITY EDUCATION

SLADJANA T STAMENKOVA ....................................................................................................46

OD ORGANIZACIJE KOJA UČI DO ODRŽIVOG RAZVOJA

SUZANA BURSAĆ.....................................................................................................................47

KLASTER KOMUNIKACIJA I UPRAVLJANJE

TATJANA KALEZIC, MARIJETA LAZOR ....................................................................................48

PROCENA RIZIKA TOKOM PROIZVODNJE JESTIVOG ULJA

VANGELČE MITREVSKI, TALE GERAMITÈIOSKI, MONIKA LUTOVSKA, VLADIMIR MIJAKOVSKI...........................................................................................................48

OKRUŽENJE I POSLOVNO ODLUČIVANJE

DOC. DR LJILJANA SAVIĆ, DOC. DR VLADIMIR RADOVANOVIĆ,..............................................50

THE GRAPE WASTE MANAGMENT. THE PRODUCTION OF GRAPE SEED FLOUR AS ANTIOXIDANT DIETARY AND NUTRITIONAL SUPPLEMENT

VLADIMIR RADOVANOVIĆ, SNEŽANA LEKIĆ, BLAGA RADOVANOVIĆ.....................................52

SAVREMENA EKONOMSKA KRIZA U SVETU I IMPLIKACIJE NA SRBIJU

DR LJILJANA STOŠIĆ MIHAJLOVIĆ, DR PETRONIJE JEVTIĆ .......................................................53

PREDVIĐANJE POSLOVNE BUDUĆNOSTI ‐KONCEPTI I ALATI U SAVREMENOM STRATEGIJSKOM MENADŽMENTU

DR PETRONIJE JEVTIĆ1, DR LJILJANA STOŠIĆ MIHAJLOVIĆ1, DR MARJANA ............................54

PERMANENTNA EDUKACIJA MENADŽERA

DR PETRONIJE JEVTIĆ, DR LJILJANA STOŠIĆ MIHAJLOVIĆ, ......................................................55

ODJECI SAVREMENE FINANSIJSKE KRIZE I ULOGA MEDIJA

DR LJILJANA STOŠIĆ MIHAJLOVIĆ, DR PETRONIJE JEVTIĆ .......................................................56

DEVELOPMENT OF EMPLOYEES PRE‐RETIREMENT ADAPTATION PROGRAMMES

DANIELA VELKOVA ................................................................................................................58


MIROLJUB GROZDANOVIĆ, EVICA STOJILJKOVIĆ, IVAN KRSTIĆ .............................................59

MENADŽMENT PRISTUPAČNOG STANOVANJA


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MILOMIR MITROVIĆ, GORDANA ČOLOVIĆ, DANIJELA PAUNOVIĆ .......................................... 60

RACIO ANALIZA AKTUELNIH PERFORMANSI POSLOVANJA INVESTICIONIH FONDOVA U SRBIJI

LIDIJA BARJAKTAROVIĆ, DEJAN JEČMENICA, MAJA PAUNOVIĆ ............................................. 61

SISTEM INTERNIH KONTROLA I INTERNA REVIZIJA KAO INSTRUMENTI UPRAVLJANJA

RUŽDIJA KALAČ ..................................................................................................................... 62

THE ROLE OF THE FINANCIAL MANAGEMENT AS PART OF THE PUBLIC COMPANIES MANAGEMENT

DR SILVANA KOLEVA KOLEVA .............................................................................................. 65

STRATEGIJE POSLOVANJA U NESTABILNOM INSTITUCIONALNOM AMBIJENTU – PRIMER BRIK ZEMALJA

RAKITA BRANKO, AZDEJKOVIĆ DRAGAN, MARKOVIĆ DUŠAN ............................................... 66

STRATEGIJSKI MENADŽMENT ZNAČENJE I IZAZOVI

MOHAMED ALI BSHINA .......................................................................................................... 68

FORMING A CODE OF ETHICS AS PART OF ORGANIZATIONAL STRATEGY

GORDANA TASEVSKA ............................................................................................................. 70

STRATEGIC MANAGEMENT IN SMALL AND MEDIUM BUSINESS ORGANIZATIONS IN R. MACEDONIA

LILI BOSHEVSKA, ILIJA JOLEVSKI ........................................................................................... 70

ISPITIVANJE ODNOSA STUDENTSKE POPULACIJE PREMA PROBLEMIMA ŽIVOTNE SREDINE

DANIJELA VOZA, DRAGANA ŽIVKOVIĆ, MILICA ARSIĆ .......................................................... 71

PRIMENA PROGRAMA PROJEKATA U PODZEMNIM RUDNICIMA

DEJAN BOGDANOVIĆ .............................................................................................................. 72

CURRENT TRENDS IN THE MARKET OF BUSINESS INTELLIGENCE IN R. MACEDONIA

DEJAN ZDRAVESKI, SPIRE LAZAROSKI ................................................................................... 73

ANALYSIS OF POTENTIALS OF SMALL AND MEDIUM BUSINESSES FOR INSTIGATING LOCAL ECONOMIC DEVELOPMENT IN PRILEP MUNICIPALITY

MIROSLAV GVEROSKI, BORKA SOKOLOSKI PH.D., IGOR SOKOLOSKI M.A............................. 75


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OSNOVNI KONCEPTI TOTALNE KONTROLE KVALITETA U CILJU STICANJA KONKURENTSKE PREDNOSTI PREDUZEĆA

M-R KATERINA KARESKA .......................................................................................................76

PERSPEKTIVE EKOTURIZMA – POKAZATELJI EKOLOŠKO ODRŽIVOG RAZVOJA I EKOLOŠKI MENADŽMENT

KHALED MUSTAFA HEBAL, PHD, LAYTH NESSEEF, MSC OF ECONOMY.................................77

PREDUZETNIČKO SAVJETOVANJE KAO SISTEM

D-R LJUBIŠA NIKOLOVSKI.......................................................................................................79

SOME SPECIFICS OF THE MANAGEMENT CONTRACTS WITH SPECIAL ATTENTION ON MACEDONIAN REGULATIVE AND PRACTICE

ZORAN MIHAJLOSKI, PH-D, ....................................................................................................81

ANALIZA BEZBEDNOSTI NA RADU KOD RADNIKA ELEKTROPRIVREDE

NENAD MILIJIĆ, IVAN MIHAJLOVIĆ, TAMARA RAJIĆ ..............................................................82

ROLE OF THE SUPERIOR IN SHAPING THE WORK – LIFE BALANCE AMONGST EMPLOYEES

ELŻBIETA ROBAK, ANNA SŁOCIŃSKA .....................................................................................83

ULOGA CILJEVA U PROCESU UPRAVLJANJA OBJECTIVEʹS ROLE IN THE MANAGEMENT PROCESS

ANĐELIJA PLAVŠIĆ, MILICA PAUNOVIĆ¹, ALEKSANDRA CVETKOVIĆ² ....................................84

FAKTORI KONKURENTNOSTI SRPSKE PRIVREDE U PERIODU TRANZICIJE

ALEKSANDRA FEDAJEV, RADMILO NIKOLIĆ, PETAR VESELINOVIĆ.........................................85

THE SIGNIFICANCE OF VERBAL AND NON‐VERBAL COMMUNICATION IN DOCTOR‐PATIENT RELATIONSHIP

IWONA MARKOWSKA-KABA³A................................................................................................86

SURVEY OF PERFORMANCE MANAGEMENT PRACTICE AND EMPLOYEEʹS COMMITMENT IN PUBLIC ADMINISTRATION IN MACEDONIA

KATE TRAJKOVA, SNEZANA KOSTOVSKA FCKOVSKA.............................................................87

EVOLUCIJSKI ALGORITMI I E‐BIZNIS OPTIMIZACIJA U DIGITALNIM BIZNIS EKOSISTEMIMA

RAMONA MARKOSKA, ALEKSANDAR MARKOSKI ...................................................................87

TQM I ŠEST SIGMA

SAŠA SPASOJEVIĆ , BOŠKO VOJNOVIĆ , DEJAN GRUJIĆ...........................................................89


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TEHNIKE ZA POVEĆANJE KREATIVNOSTI STRATEGIJSKOG MENADŽMENTA, BRAINSTORMING I DELPHI, I NJIHOVA PRIMENA U MENADŽMENTU NEKRETNINA

DOC. DR IVICA NIKOLIĆ, TANJA ARAPOVIĆ ILIĆ DIPL.PRAVNIK............................................. 90

MENADŽER, SLOBODNO VREME I SPORTSKA REKREACIJA

DOC.DR IVICA NIKOLIĆ, TANJA ARAPOVIĆ ILIĆ, DIPL.PRAVNIK............................................ 92

CUSTOMER SATISFACTION IN RETAIL BANKING

ALI ALMOKTAR . A. TOMME................................................................................................... 94

ISTRAŽIVANJE PREFERENCIJA GRAĐANA NI A ZA NOVI TIP GASTRONOMSKE PONUDE

DOC. DR IGOR TRANDAFILOVIC, IVANA MITIC ........................................................................ 95

GLOBALNI STRATEGIJSKO‐RAZVOJNI ASPEKTI TURIZMA

JELENA PREMOVIĆ, LJILJANA ARSIĆ, SLAVOLJUB VUJOVIĆ ................................................... 97

ANALIZA TRENDA PROMENA U KVALIFIKACIONOJ I STAROSNOJ STRUKTURI ZAPOSLENIH U KOMPANIJI RTB BOR U PERIODU OD 1997. DO 2009. GODINE

BOJAN MILOŠEVIĆ, DRAGANA ŽIVKOVIĆ, DRAGAN MANASIJEVIĆ, DRAGAN RANDJELOVIĆ .......................................................................................................... 99

ISPITIVANJE ODNOSA STUDENTSKE POPULACIJE PREMA PORODIČNOM PREDUZETNIŠTVU NA PRIMERU TEHNIČKOG FAKULTETA U BORU

D.ŽIVKOVIĆ, Ž.ŽIVKOVIĆ, I.NIKOLIĆ, N.NIKOLIĆ, D.MANASIJEVIĆ, J.VADNJAL ................................................................................................ 100

ZAŠTITA INTELEKTUALNE SVOJINE U TRANZICIONIM USLOVIMA U SRBIJI

MARIJA SAVIĆ I NADA ŠTRBAC ............................................................................................ 101

ISPITIVANJE MOTIVACIJE I ZADOVOLJSTVA POSLOM MLADIH ZAPOSLENIH U JAVNIM INSTITUCIJAMA NA TERITORIJI OPŠTINE BOR

MILICA ARSIĆ, SNEŽANA UROŠEVIĆ, DANIJELA VOZA, MONIKA FLORIĆ............................. 103

METHODOLOGY FOR EVALUATION OF JOB SATISFACTION

N. SANEVSKA, S. KORTOSEVA, A.T. DIMITROV, B. ANGELOVA .......................................... 104

ICT STRATEGY FORMULATION: A CASE STUDY OF INSURANCE COMPANY

SMILKA JANESKA SARKANJAC.............................................................................................. 105

IMPLEMENTATION OF RAPID SERVICE FOR VEHICLES REGULAR MAINTENANCE, AS GOOD MANAGEMENT IN PRACTICE


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VASIL STAMBOLISKI, M. SC., LECTURER, VANCHO DONEV,.................................................107


ERNAD KAHROVIĆ ................................................................................................................107


MIROLJUB GROZDANOVIĆ, EVICA STOJILJKOVIĆ, IVAN KRSTIĆ ...........................................108

ISTRAŽIVANJE SAVREMENIH MODNIH TRENDOVA KAO FAKTORA PONAŠANJA U POTROŠNJI

DOC.DR IGOR TRANDAFILOVIĆ1, JELENA ZARKOV2; IVANA MIRČIĆ3 ..................................110

INTEGRISANI SISTEM MENADŽMENTA ZAŠTITE RADNE I ŽIVOTNE SREDINE

IVAN KRSTIĆ, EVICA STOJILJKOVIĆ, ANA KUSALO, VESNA LAZAREVIĆ...............................111

STEČAJ I LIKVIDACIJA BANAKA U SRBIJI ‐ REGULATIVA I PREPORUKE

JELENA BOŽOVIĆ ..................................................................................................................112

EFEKTI UTICAJA SVETSKE EKONOMSKE KRIZE NA BEOGRADSKOJ BERZI

JELENA BOŽOVIĆ, IVAN BOŽOVIĆ .........................................................................................113

PRILOG METODI ODREÐIVANJA TEORETSKE FUNKCIJE POUZDANOSTI TERMOENERGETSKIH SISTEMA

DRAGAN KALABA, MILAN DJORDJEVIC ................................................................................114

REINŽENJERING I MARKETING U SAVREMENIM USLOVIMA POSLOVANJA

DR DEJAN RIZNIĆ, DR SNEŽANA UROŠEVIĆ,.........................................................................116


DR KHALED MUSTAFA HEBAL .............................................................................................118

STRATEGIC PLANNING AND ITS APPLICATION IN THE COMPANY PRACTICE

MONIKA ZATROCHOVÁ , MILAN MAJERNÍK..........................................................................119

PODRŠKA RAZVOJU ŽENSKOG PREDUZETNIŠTVA U SRBIJI

SNEŽANA RAKIĆ ...................................................................................................................120

ANALIZA POSLA POSTUPAK I PRIMENA

MILIVOJE M. STANKOVIĆ......................................................................................................122


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INSTITUCIONALNA REŠENJA REFORME SISTEMA DRŽAVNE UPRAVE U SRBIJI

DR IVAN BOŽOVIĆ, DR JELENA BOŽOVIĆ ............................................................................. 123


PH. D MENDE SOLUNČEVSKI, PH. D LIDIJA STEFANOVSKA .................................................. 125

LIZING KAO SPECIJALNI OBLIK FINANSIRANJA PREDUZEĆA

GROZDANA BELOPAVLOVIĆ1, SLAVICA STEVANOVIĆ2, MARIJA LAZAREVIĆ –.................... 127

KNOWLEDGE MANAGEMENT AS A BASE FOR THE QUALITY OF THE BANK SERVICES

KAROLINA ILIESKA PHD, ADRIJANA RISTESKA PHD,........................................................... 129

HIDROGRAFSKI RESURSI KAO DETERMINANTA ODRŽIVOG TURISTIČKOG RAZVOJA

VESNA SAMARDŽIĆ, JELENA PREMOVIĆ, AGNEŠ BOLJEVIĆ.................................................. 130

ANALYSIS OF PEOPLEʹS INFORMATION ABOUT THE REFORMED RETIREMENT PLAN IN THE REPUBLIC OF MACEDONIA

VITANOVA GORDANA, TRAJKOSKA GORDANA, ODZAKLIESKA DRAGICA ............................ 132

MENADŽMENT KVALITETA TURISTIČKIH USLUGANA PRIMERU NIŠKE BANJE

PROF. DR RADMILO NIKOLIĆ, PROF. DR VIDOJE STEFANOVIĆ .............................................. 133

INTUITIVE VS. ANALYTICAL STRATEGISTS’ THINKING

SVETLANA PETROVSKA, ANA TOMOVSKA, ZDENKA NIKOLOVSKA ...................................... 134

PRIMENJENA EKONOMIJA: UTICAJ CENA NAFTE NA BERZE ČLANICA KONZORCIJUMA SA SARADNJU ZEMALJA ZALIVA ‐ GULF COOPERATION COUNCIL (GCC)

AMAR GAREBA..................................................................................................................... 137

COMPARATIVE ANALYSIS OF THE PASSING EXAMS AT FACULTY OF ELECTRONIC AND MECHANICAL ENGINEERING, UNIVERSITY OF NIŠ

MILENA TODOROVIC, PROF DR PEDJA MILOSAVLJEVIĆ, DRAGAN PAVLOVIĆ, MIROSLAV MILOVANOVIĆ........................................................................................................................... 138


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COST ACCOUNTING SUPPORT IN COMPANIES STRATEGIC MANAGEMENT

RADMILA JABLAN STEFANOVIĆ ............................................................................................139

UPRAVLJANJE SPORTSKIM KAMPOVIMA U USLOVIMA EKONOMSKE I FINANSIJSKE KRIZE

DR MIRKO KANTAR, PROF.DR MILAN V. MIHAJLOVIĆ..........................................................140

MARKETING NA OSNOVU PRETRAŽIVAČA

PROF. DR BEBA RAKIĆ, PROF. DR MIRA RAKIC .....................................................................142

MODEL REDUKCIJE I REORGANIZACIJA IT FUNKCIJE PREDUZEĆA

DRAGOSLAV NIKOLIĆ, RADOVAN VLADISAVLJEVIĆ, TAMARA KLIČEK................................144

POSTIZANJE TAKT TIME ‐ A U KABLOVSKOJ INDUSTRIJI

RADOVAN VLADISAVLJEVIĆ, DRAGOSLAV NIKOLIĆ, VLADAN NIKOLIĆ...............................144

STANDARDIZACIJA KOMUNIKACIJE IZMEĐU POSLOVNIH SISTEMA U USLOVIMA ELEKTRONSKOG POSLOVANJA

DR ANA SKORUP, DR MILAN KRSTIĆ, MR IVAN KRSTIĆ ......................................................145

UTICAJ SVETSKE EKONOMSKE KRIZE NA FUNKCIONISANJE MALIH I SREDNJIH PREDUZEĆA U SRBIJI

PROF. DR LJILJANA ARSIĆ, DR KRISTINA CVETKOVIĆ, MR JELENA PREMOVIĆ.....................147

AKTIVNOSTI SPORTSKIH ORGANIZACIJA USMERENE PROTIV UPOTREBE DOPINGA

PROF.DR MILAN V. MIHAJLOVIĆ, DR MIRKO KANTAR..........................................................148

ULOGA VOĐSTVA I MOTIVACIJE U IZGRADNJI STRATEGIJSKOG MENADŽMENTA ORGANIZACIJA

MSC TONI SOKLEVSKI PHD STUDENT...................................................................................151

THE ROLE OF LEADERSHIP AND MOTIVATION IN BUILDING THE STRATEGIC MANAGEMENT OF ORGANIZATIONS

MSC TONI SOKLEVSKI PHD STUDENT...................................................................................152

POSSIBLE WAYS OF THE SIX SIGMA CONCEPT IMPROVEMENT

RADENKO MILOJEVIC, MARIJA ANDJELKOVIC PESIC, VESNA JANKOVIC MILIC....................153

EVOLUTION OF THE VENTURE CAPITAL FINANCING FOR GROWING SMALL AND MEDIUM ENTERPRISES IN CENTRAL AND EASTERN EUROPE COUNTRIES: THE CASE OF MACEDONIA

JADRANKA MRSIK, DIMCHE LAZAREVSKI, EDI SMOKVARSKI ...............................................153


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SURVEY OF ENTREPRENEURSHIP PREPARATION IN HUMAN SCIENCE STUDENTS IN GOVERNMENTAL AND PRIVATE UNIVERSITY

MAJED ZOBAIRY, PROFESSOR S.S.BOROUJERDI, SAMIRA ALIABADI, P.M PANAHI .............. 155

KOMPARATIVNA ANALIZA STRATEGIJA ZASNOVANIH NA STANDARDIZACIJI, KASTOMIZACIJI I MODULARIZACIJI PROIZVODA

DR MILAN KRSTIĆ, DR ANA SKORUP, MR IVAN KRSTIĆ ...................................................... 156

THE ISSUE OF MANAGERS INFORMATION OVERLOAD IN SMALL AND MEDIUM SIZED POLISH ENTERPRISES

PROFESSOR DOROTA JELONEK, PH.D. .................................................................................. 158

SOCIAL ENTREPRENEURSHIP IS A STEP FORWARD TO HIGH HUMAN DEVELOPMENT

MARIJA ZAREZANKOVA-POTEVSKA PH.D., MIRKO TRIPUNOSKI PH.D.,............................... 159

ETHICAL BEHAVIOR IN THE WORKPLACE IN R. MACEDONIA

ANGELINA TANEVA-VESHOSKA PH.D., LJUBOMIR DRAKULEVSKI PH.D. ............................. 160

INFORMACIONO KOMUNIKACIONE TEHNOLOGIJE I E‐POSLOVANJE U TURISTIČKOM SEKTORU

MR MARKO ZAKIĆ, MR VLADIMIR MLADENOVIĆ ................................................................. 161

EKONOMSKI I PRAVNI STATUS POSREDNIKA U PRUŽANJU TURISTIČKIH USLUGA

DANIJELA GLUŠAC, DRAGANA DRINIĆ I NIKOLINA KRNETA ............................................... 162

HOW CORPORATE CULTURE CAN INFLUENCE FINANCIAL PERFORMANCE OF BANKS

SAVO ASHTALKOSKI, PHD, IRENA ASHTALKOSKA, ............................................................ 163


PH. D MENDE SOLUNČEVSKI , PH. D LIDIJA STEFANOVSKA ................................................. 164

MODELI KORPORATIVNOG UPRAVLJANJA I AGENCIJSKA TEORIJA

VESNA PAŠIĆ, MASTER, DOC. DR MAJA ANDRIJAŠEVIĆ, DOC. DR SILVNA ILIĆ..................... 166

EMOCIONALNA INTELIGENCIJA KLJUČ USPEŠNOSTI SAVREMENOG LIDERSTVA

SANJA DOBRIČANIN, NEBOJŠA DJOKIĆ, LJILJANA ARSIĆ, MIRJANA MRVALJEVIĆ ......................................................................................................... 169


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ULOGA I ZNAČAJ MARKETING KOMUNIKACIJA U PREVAZILAŽENJU KRIZA U KOMPANIJAMA

ALEKSANDRA VUKOVIĆ, DEJAN RIZNIĆ I MILOVAN VUKOVIĆ .............................................170

PRIMENA VIŠEKRITERIJUMSKOG ODLUČIVANJA U JAVNIM NABAVKAMA

DEJAN BOGDANOVIĆ, IVAN JOVANOVIĆ, KATARINA B. ĐORĐEVIĆ ......................................172


KHALED MUSTAFA HEBAL....................................................................................................173

INTERNET REGRUTOVANJE LJUDSKIH RESURSA

TAMARA OGNJANOVIĆ ..........................................................................................................174

NASTUP KOMPANIJE NA INTERNETU‐KORPORATIVNI BLOG

TAMARA OGNJANOVIĆ ..........................................................................................................175

UTICAJ USLUŽNOG AMBIJENTA NA EVALUACIJU I NAMERAVANO PONAŠANJE KORISNIKA USLUGA MALOPRODAJE

TAMARA RAJIĆ), SRETEN ĆUZOVIĆ), DEJAN RIZNIĆ), NENAD MILIJIĆ) ..................................177

BEZBEDNOST NA RADNOM MESTU

DR MALOBABIĆ VANJA .........................................................................................................178

MARKETING

DR VANJA MALOBABIĆ .........................................................................................................180

KONTINUIRANO OBRAZOVANJE U CILJU JAČANJA KOMPANIJA I ZAPOŠLJIVOSTI LJUDSKIH RESURSA

DOC. DR SNEŽANA UROŠEVIĆ, MSC BOJANA PEJČIĆ ............................................................182

STRATEGIJA UPRAVLJANJA VODNIM RESURSIMA U OBLASTI MEĐUNARODNIH REKA

MILOVAN VUKOVIĆ, NADA ŠTRBAC, DANIJELA VOZA I IVAN MIHAJLOVIĆ..........................184

VIŠEKRITERIJUMSKO RANGIRANJE KVALITETA VODE DUNAVA NA TOKU KROZ SRBIJU

IVANA MLADENOVIĆ-RANISAVLJEVIĆ, LJILJANA TAKIĆ, MILOVAN VUKOVIĆ, ĐORĐE........185

MULTI‐CRITERIA RANKING OF THE DANUBE WATER QUALITY ON ITS COURSE THROUGH SERBIA

ZNAČAJ PRIMENE INTERNET PROMOCIJE U GLOBALNOM POSLOVANJU


- 227 -

MARIJA LAZAREVIĆ.............................................................................................................. 187

METODE ZA PROCENU SIGURNOSNIH RIZIKA INFORMACIONIH SISTEMA

MILENA MILADINOVIĆ, ........................................................................................................ 189

VIŠEGRUPNA ANALIZA SATISFAKCIJE I LOJALNOSTI ZAPOSLENIH U PROIZVODNIM I USLUŽNIM ORGANIZACIJAMA

M. SAVIĆ, Đ. NIKOLIĆ, P. ĐORĐEVIĆ, I. MIHAJLOVIĆ, Ž. ŽIVKOVIĆ..................................... 190

KVАLIТЕТ U UPRАVLJАNJU IТ USLUGАМА U ОBRАZОVАNJU

MILENA MILADINOVIĆ, ........................................................................................................ 192


RAZLIKA IZMEDJU UPRAVLJANJA I VLASNIŠTVA

MARIJA DISHOVSKA ............................................................................................................. 194

MARKETING INFORMACIONI SISTEMI

ALEKSANDRA JOVIC, JELENA RADANOV .............................................................................. 195

ZNAČAJ INOVATIVNOSTI U POSLOVANJU SRPSKIH PREDUZEĆA

BORIS ŽUNJIĆ, DRAGANA TRIFUNOVIĆ, NIKOLINA VRCELJ,................................................. 196

BEING AN ENTREPRENEUR AND CREATING A NEW BUSINESS WITHIN YOUR ORGANIZATION

NIKO NAKA, BLAGOJCE NAJDOVSKI..................................................................................... 197

ANALIZA PRIMENJIVOSTI METODA NELINEARNE STATISTIČKE ANALIZE NA MODELOVANJE MEĐUZAVISNOSTI GLOBALNIH MAKROEKONOMSKIH PARAMETRARA

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UPRAVLJANJE KVALITETOM U PROIZVODNJI I PRERADI HRANE U BORSKOM OKRUGU

IGOR BROZBIĆ, ZORAN NIKOLIĆ........................................................................................... 199

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PEJIĆ SANDRA....................................................................................................................... 201

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SOTIROVIĆ SLAVICA, STOJANOVIĆ IVANA, JOVANOVIĆ MILICA, JOVANOVIĆ MILJANA........203

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VIOLETA JANKOVIĆ, JELENA JONOVIĆ, IVICA NIKOLIĆ, NEMANJA NAJDENOV, MARTIN KOSTIĆ.......................................................................................................................................204

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VUK MIHAJLOVIĆ..................................................................................................................206

FINANSIJSKA ANALIZA ‐ Z‐TEST

GORAN BABIĆ, MOKROLUŠKA 6, 11130 KALUĐERICA..........................................................207

ZNAČAJ PRIMENE BAR KODA ZA MARKETING I TRGOVINU

GORAN BABIĆ, ......................................................................................................................209

STRATEGIJA PROIZVODNJE I KORIŠĆENJA BIOMASE KAO OBNOVLJIVOG IZVORA ENERGIJE

IVICA NIKOLIĆ, NENAD NIKOLIĆ ..........................................................................................210

ULOGA I ZNAČAJ MENADŽMENT TIMOVA U ORGANIZACIJI

NENAD NIKOLIĆ, IVICA NIKOLIĆ..........................................................................................211

VODNA NAKNADA NA ZAHVAĆENU VODU, JAVNIH VODOVODA

EMIR TROŽIĆ¹ & EDIN SMAJIĆ² .............................................................................................213

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EDIN SMAJIĆ¹ & EMIR TROŽIĆ² .............................................................................................214

POLEĐINA:

ISBN: 978-86-80987-96-5

Rihna:

MAJSKA KONFERENCIJA O STRATEGIJSKOM MENADŽMENTU STUDENTSKI SIMPOZIJUM O STRATEGIJSKOM MENADŽMENTU

ZBORNIK IZVODA RADOVA

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