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A Comparative Study On Customer Satisfaction: BajajPulsar 150 cc v/s Hero CB

Presented by-Kuldeep singh

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COMPANYS INTRODUCTION

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BAJAJ Auto ltd.

Bajaj Auto limited is one of the largest two wheeler manufacturingcompany in India apart from producing two wheelers they alsomanufacture three wheelers. The company had started its way backin !"#. Initially it used to import the two wheelers from outside$ but

from !#! it started manufacturing of two wheelers in the country.By the year !%& Bajaj Auto had rolled out their &&$&&&th 'ehicle.

Hero Motocorp Ltd!

(ero )otocorp *td.formerly known as Hero Hondais an

Indian motorcycle and scootermanufacturer based in,ew elhi$ India. (ero (onda started in !" as a joint 'enturebetween (ero /yclesof India and (ondaof 0apan. The company isthe largest two wheeler manufacturer in India. The 1&&2 3orbes 1&&)ost 4espected companies list has (ero (onda )otors ranked at&.

http://en.wikipedia.org/wiki/Scooter_(motorcycle)http://en.wikipedia.org/wiki/New_Delhi,_Indiahttp://en.wikipedia.org/wiki/Hero_Cycleshttp://en.wikipedia.org/wiki/Hondahttp://en.wikipedia.org/wiki/Hondahttp://en.wikipedia.org/wiki/Hero_Cycleshttp://en.wikipedia.org/wiki/New_Delhi,_Indiahttp://en.wikipedia.org/wiki/Scooter_(motorcycle)

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LITERATURE REVIEW

Abh!eet S"#h $"d Br!e%h &u'$r 51&6 (ero (onda)otors *td$ is running a program called 7ood life Passport to4elationship 4eward$ with an objecti'e to create an inno'ati'een'ironment for interaction between (ero (onda and its

customers. )embers of this program are gi'en a magnetic

card in which all information is stored and this card is swipedwhen using any ser'ice at a showroom or workshop and it

works like a loyalty bene8t card.

Bis#ajit $a%anty and &irupa'i Ba(odi )*00+,Thesuccess of two wheeler manufacturers in India depends on the

competiti'e ad'antage gained by them through after salesser'ice and pro'iding and maintaining customer satisfaction in

the face of rapid changes in technology is a di9cult task$which can be o'ercome by timely addition of capacity and

upgrading of technical manpower and focusing on the /4)

programs.

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Bis#ajit $a%anty and &irupa'i Ba(odi )*00-,It isan era of customer delight for the two wheeler industryand the con'entional measures implemented by theser'ice organi:ations tend to be inade;uate to attract

customers persistently

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RESEARCH M ETHODOLOGY

R(S(ARCH D(SI)N* 4AT>4? @T?

An eploratory study is similar to an in'estigatory project. It isa study that is undertaken when little is known about a subject orno information is a'ailable on how a similar problem or similarresearch issues ha'e been sol'ed in the past.

SAMPL( SI+(

The sample si:e taken for study is C&

SAMPL( LOCATION

The sample location taken for the study is @>T(

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INSTRUM(NT US(D , D,,AI4