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15-1
15-2McGraw-Hill/Irwin © 2003 The McGraw-Hill Companies, Inc.,All Rights
Reserved.
Part FourANALYSIS AND
PRESENTATION OF DATA
15-3
Chapter FifteenDATA PREPARATION AND
DESCRIPTION
15-4
Editing
• Detects errors and omissions,
• Corrects them when possible, and
• Certifies that minimum data quality standards are achieved
15-5
Editing (cont.)
• Guarantees that data are
– accurate
– consistent with other information
– uniformly entered
– complete
– arranged to simplify coding and tabulation
15-6
Editing
• Field Editing
– translation of ad hoc abbreviations and symbols used during data collection
– validation of the field results.
• Central Editing
15-7
Coding
• Rules that guide the establishment of category sets– Appropriate to the research problem
and purpose– Exhaustive– Mutually exclusive– Derived from one classification
principle
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Content Analysis for Coding
• Measures the semantic content of a message
• Researches the objective, systematic, and quantitative description of the content of a communication
– Syntactical unit
– Referential unit
– Propositional unit
– Thematic unit
15-9
Data Entry Options
• Optical scanning
• Voice recognition
• Keyboard
15-10
Data Entry Formats
• Database with full screen editor
• Spreadsheet
15-11
Descriptive Statistics
• Distribution Descriptors
– Location
– Spread
– Shape
15-12
Descriptive Statistics
• Distribution Descriptors
– Location• Central Tendency
– Mean – Median – Mode
15-13
Descriptive Statistics
• Distribution Descriptors
– Spread• Variance, • Standard Deviation, • Range, • Interquartile Range
15-14
Descriptive Statistics
• Distribution Descriptors
– Shape
• Skewness
• Kurtosis