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Business plan of Intelligent toilet. By Group 2. 邓美君 陈玉婷 关颖仪 陆文霞 郭春媚 梁裕玲. Contents. Belief introduction Business environment Marketing plan Summary. Introduction. Name : Aijia ( 爱家 )toilet incorporated company Type of business : C corporation Time : 1980 Product : toilet - PowerPoint PPT Presentation
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By Group 2邓美君 陈玉婷 关颖仪
陆文霞 郭春媚 梁裕玲
Business plan of Intelligent toilet
Contents
Belief introduction
Business environment
Marketing plan
Summary
Introduction
• Name: Aijia ( 爱家 )toilet incorporated company • Type of business: C corporation • Time: 1980• Product: toilet• Brands: more than 30 brands• Company scale: main office in Shanghai and
six branch stores • Reputation: has good reputation and well
known to public
• Global Environment
• Industry environment
• Needs unsatisified
Business environment
Development direction
• Environmental
• Sanitary
• Efficient
• Comfortable
• Intelligent and personalizedMajor problems•Water saving has not been completely solved.
Great Demand• An indispensable necessity of life.
• About two billion people have no toilets around the word.
• The development of real estate industry and the global world economic
Global Environment
Industry environment
•The current situation
•The developing direction
•The present major kinds
•The present major brands
•The market and the demand
•The industry competiton
the market and the demand
• suturation point of ordinary toilet
• small proportion of intelligent toilet in China ( more than 90% in Japan and Korean, about 35% in western country, less than 1/1oo in China)
• Huge market share and great demand of intelligent closestool in China
Industry environment
Industry environment
•The current situation: the ordinary closestool is the mainstream
•Developing direction: environmental friendly, clean, intelligent
•The major kinds:straight type toilet( 直冲式马 桶) and siphon type toilet (虹吸式马
桶) ;seperate toilet (分体马桶) and Siamese toilet (连体马桶)
Industry competition
Internal competition among ordinary toilets• many competitors (about 3000 sanitary ware compa
ny)• slow growth, fierce competiton for the market shares • nearly similar product and service• price-war for the scale
External competition• negotiate price by customer and the supply manufac
ture
Needs unsatisified
• is dirty for the bacterial and the dirt( 污垢 )
• is easy to have dirt and hard to clean it
• have a terrible smell
• waste much water
• creat loud noise when flushing the toilet
• is inconvement for the old or disable to crouch( 低头弯腰)
Marketing plan
•Target market
•Product characteristics
•Pricing
•Distribution
•Promotion
• People with reduced mobility
• Parent-Child( 亲子 )
• White-collar with high income
Target market
Product characteristicsCommonalities(共性)•Acupoint massage(穴位按摩) advantages: relieve constipation (便秘) and pressure
•Auto-temperature adjustmentadvantages : adjust the temperature automatically (warm in winter and cool in summer)
•Deodorant function(防臭功能 ): clean regularly ; special device to reduce odor
•Vacuum Fecal Decomposer(真空化粪器): clean the excrement (排泄物) by vacuum suctionadvantages : save water , reduce noise, collect organic waste to recycle ...
For people with reduced mobilityFunction:Full automation :
•Automatic lifting
•Automatic cleaning
•Voice control
For Parent-Child( 亲子 )•Shape: Cartoon(Doraemon, Hello Kitty...)
•Function: sing children's songs, tell storys...
Speciality (特性)
For White-collar with high income
•Auto-detection instrument detect excrement to know people's physical health
•Entertainment playing games , watching movies ,listening musics.etc
Pricing Objective Pricing Objective-- profit-objectives Pricing Strategies-- skimming strategy prestige strategy
Price:Parent-Child:19,000 yuan People with reduced mobility: 22,000 yuanWhite-collar: 30,000 yuan
Pricing
Distribution Retailer-- specialty stores
Advertising media• Television
• Specialty magazines
• Outdoor (billboard)
Personal selling• Follow-up
• Special service
Promotion
Fallow-up• provide technical support ( installation con
sulting...)• a warranty period of 3 years; • recycle the toilets at a low price: if the toilet i
s used for a long time or the customer don’t want it anymore
Special service• provide the service of ordering certain shap
e or functions of different customers
Summary•A company with lots of capital and good reputation
•A new kind of high technological toilet
•Specific marketing reaseach
•Clear target market
•Lots of special function