By Group By Group 3 3

Carmen, Helen, Fish, Autumn, Carmen, Helen, Fish, Autumn, Trista, Pancho, Winnie, JoyTrista, Pancho, Winnie, Joy

We are a Limited Liability Company (LLC) named Versatile (Versatile ( 唯斯特唯斯特 ).). The ChiThe Chinese name means this is the most special. nese name means this is the most special. 这是最特别的。这是最特别的。 Our headquarters is in Guangdong Province. We provide Mini electronic hot and cMini electronic hot and cold box(old box( 电子冷热箱电子冷热箱 ) with a kinetic ene) with a kinetic energy generator(rgy generator( 动能发电机动能发电机 )) which would make your life more convenient.

Questionnaire:Questionnaire: http://www.sojump.com/jq/1071383.aspx

AnalysisAnalysis 1. Small size 2. Easy-take-out 3. Two functions: heating and cooling 4. Without worries about the power

StudentStudents s

DriverDriverss

Young Young workers workers

TravellersTravellers

Mini electronic hot and cold bMini electronic hot and cold box(ox( 电子冷热箱电子冷热箱 ) in the market) in the market

Automotive/Household Electronics hoAutomotive/Household Electronics hot and cold box (t and cold box ( 车载车载 // 家庭两用冷热箱家庭两用冷热箱 ))

Refrigeration(Refrigeration( 制冷制冷 ):): 20~25℃ lower than room temperature, about 5℃ generally.

Heating(Heating( 加热加热 ):): 50~75℃ normally

Mini USB electronic hot and cold box Mini USB electronic hot and cold box ( ( 迷你迷你 USBUSB 冷热箱冷热箱 ))

Refrigeration(Refrigeration( 制冷制冷 ): ): About 8℃ Heating(Heating( 加热加热 ):): 55~60℃ normally

Volume: Volume: 4L~20L4L~20L

Volume: A can of cVolume: A can of cola(ola( 一罐一罐 // 一听可一听可

乐乐 ))

Mini electronic hot and cold bMini electronic hot and cold box(ox( 电子冷热箱电子冷热箱 ) in the market) in the market

DisadvantaDisadvantagesgesThe effects of refrigeration and The effects of refrigeration and

heating are not satisfactoryheating are not satisfactory

Must have power supply or Must have power supply or battery battery

The temperature cannot be The temperature cannot be adjustedadjusted

Name: Name: Kinetic energy power electronic hot Kinetic energy power electronic hot and cold box(and cold box( 动能发电电子冷热箱动能发电电子冷热箱 ))Mini electronic hot and cold box(Mini electronic hot and cold box( 电子冷热箱电子冷热箱 ) ) with a kinetic energy generator(with a kinetic energy generator( 动能发电机动能发电机 ))

The most special function:The most special function: Has its own kinetic energy generator( 动能发电机 ), generate electricity( 发电 ) by turning the hand crank( 手摇柄 )

Connect to vehicles, family circuit( 家庭电路 ), computers.

Function:Function: Refrigeration, Heating, Heat preservation( 保温 )

DraftDraft

It can also connect to bicycle and running machine.If it is lack of energy, the signal light will turn red.

If you turn the hand crank If you turn the hand crank for 3 minutes, you could for 3 minutes, you could use it for 45 minutes.use it for 45 minutes.

People can charge it when People can charge it when they are doing exercise. they are doing exercise. (Especially useful for those (Especially useful for those travelers)travelers)With our product, people can With our product, people can taste cool drinks and warm taste cool drinks and warm food in their trips without food in their trips without worrying about energy worrying about energy supplier.supplier.It can also operate during the blaIt can also operate during the bla

ck out(ck out( 停电停电 ).).

The effects of The effects of refrigeration and heating refrigeration and heating are satisfactoryare satisfactoryRefrigeration: Down to 0℃

Heating: Up to 80℃

The temperature can be The temperature can be adjustedadjusted

No Freon(No Freon( 无氟利无氟利昂昂 ))

Has its own kinetic Has its own kinetic energy generator energy generator

EnvironmentEnvironmental friendlyal friendly

No compressor No compressor (( 无压缩机无压缩机 ))

PortablePortable

ClassiClassicc

GracefuGracefull

CartoonCartoon

12cm

22cm

32cm

18cm

28cm

38cm

We provide bags for each

size

Make it portable

Sales-oriented objectivesSales-oriented objectives

Penetration strategyPenetration strategy

78-450 RMB78-450 RMB

One-level distributionOne-level distribution

Store retailing (specialty stores and sStore retailing (specialty stores and supermarkets)upermarkets)

Nonstore retailing (virtual stores, maiNonstore retailing (virtual stores, mail-order houses and direct selling)l-order houses and direct selling)

Specialty stores Specialty stores They can offer wider selections of mini

refrigerators and specialist help to customers.

SupermarketsSupermarketsMainly focus on supermarkets distributi

on and the main advantages are as follows:

Low prices: prices are lower than Gome( 国美 )and SUNING( 苏宁 )in most of the cases

Reason: directly cooperates with producers Self-service: more freedom and choices

Reasons for focus of Reasons for focus of supermarketssupermarkets

Though intermediaries add cost, they add value as well.

A good place with large quantity of customers, though Gome and SUNING cover most of the market share

Make full use of the close to people policy ( 亲民策略 ) which supermarkets often adopt, such as poster advertising, sales promotion etc.

Virtual storesVirtual stores Customers can make inquiries, check Customers can make inquiries, check

specifications, compare prices, place specifications, compare prices, place orders and make placement (much morders and make placement (much more efficient )ore efficient )

Mail-order housesMail-order housesOffer our productOffer our product fromfrom

catalogues to customers catalogues to customers Customers place orders through Customers place orders through

mail or phonemail or phone

Direct selling Direct selling Sell our products in the Sell our products in the

customers’ homes or workplacescustomers’ homes or workplaces Demonstrate the features of the Demonstrate the features of the

productsproducts

AdvertisingPersonal sellingSales promotion

Public relations and publicityWord of mouth

RadioRadio

Aim at driversAim at drivers

Advantages: InexpensiveAdvantages: Inexpensive

Particularly effective for Particularly effective for certain type of audience in certain type of audience in local marketing local marketing

Direct mailDirect mailAim at studentsAim at students

Advantages: CheapCan be personalized (e.g. adding

calendar, which is useful to the recipients and can avoid being thrown away)

Very effective in reaching specifically targeted people.

Aim at travel lovers, studentsAim at travel lovers, students E.g. Journal of Travel, journal of study

and examination

Advantages:Advantages: Specialist magazines:Specialist magazines: It can focus

their coverage on special fields. Make good use of colorMake good use of color Have a longer life than TV and

newspaper.

MagazinesMagazines

InternetInternetAim at students and young Aim at students and young

workersworkersBlog, Website, Online Store

Advantages:Advantages: Wide spread Can be viewed anytime As attractive as ads on TV, but cost less

OutdoorsOutdoorsAim at young workersAim at young workersSubway stationBus stationOffice building

Advantages:Advantages:High visibility and repeated exposure

Personal sellingPersonal sellingAim at studentsAim at studentsUse agents (students)Use agents (students)

Advantages:Advantages:Cost less, because student labor is cheapDevelop close relation with students

Sales promotionSales promotion

Point-of-sale displaysPoint-of-sale displaysContestsContests

SponsorshipSponsorship

Point-of-sale Point-of-sale displaysdisplays

Aim at the Aim at the prospectsprospects

Advantages:Demonstrate the function of the product Further known by

customers

ContestsContestsAll kinds of prospectsAll kinds of prospects

Advantages:Advantages:Trigger customers’ desire to buy Encourage the sellers’ enthusiasmExtend product’s market coverage

SponsorshipSponsorship

Support school activities

Aim at studentsAim at students

AdvantagesAdvantages Raise awareness

Public relationsPublic relations2% of our profits will be donated to charities l

ike Chinese Environmental Protection Industry Association( 中国环保产业协会 )

Aim at environmental advocatesAim at environmental advocatesCause marketing

AdvantagesAdvantages ：：Build goodwill among the public Maintain a positive image

Word of mouth Word of mouth One of the most effective toolsOne of the most effective tools After-sale servicesPaying people to say positive thingSetting up multilevel selling schemes

( 多层次的销售方案 )

Our company, VersatileVersatile, is a Limited Liability Company (LLC) provides kinetic energy power electronic hot and cold box.

According to our survey, the According to our survey, the

requirement for convenient life has been requirement for convenient life has been increasing, effective functions in one increasing, effective functions in one simple appliance is urgently needed.simple appliance is urgently needed.

To maximize our market, we make the To maximize our market, we make the

most of marketing mix, like product most of marketing mix, like product characteristic, price, promotion and characteristic, price, promotion and place.place.

Aiming at drivers, travelers, students Aiming at drivers, travelers, students and young workers as target market, and young workers as target market, advertising, personal selling, sales advertising, personal selling, sales promotion, public relations and promotion, public relations and publicity are used to attract different publicity are used to attract different customers.customers.

Taking the advantages of more Taking the advantages of more

functions, more environment friendly functions, more environment friendly and less expensive, we believe our and less expensive, we believe our high quality product can possess more high quality product can possess more and more market share before long.and more market share before long.