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Top Italian furniture store Furnitalia introduced Calligaris, a contemporary Italian furniture brand, to the Philippines through a launch of their flagship store. I did the writing for the press kit and advertorial, as well as for the launch party and program.
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PHILIPPINE LAUNCH PRESS KIT & ADVERTORIAL
ADVERTORIAL
Bring home something smart, beautiful, and Italian:
Calligaris opens showroom in Manila
Known for their Italian home luxury store Furnitalia and European-‐style custom kitchen and
closet crafters Space2000, Gruppo Mobili Philippines, Inc., a pioneer of designer furnishings
in the country, is once again introducing a world-‐renowned home brand into the Philippine
market with the grand opening party of Calligaris’ flagship showroom this March at
Bonifacio Global City.
“We’re very excited in launching Calligaris with its first-‐ever showroom in the Philippines,”
says Florence Ko, Managing Director of Gruppo Mobili Philippines. “Calligaris is a global
Italian brand known for its stylish modern aesthetic, quality craftsmanship, and smart
design. Calligaris is perfect for young, upwardly mobile professionals looking to furnish
their condos or houses with designer furniture at reasonable price points.”
Among the many innovative Calligaris furnishings are the GAMERA Chair, made from one-‐
piece polyamide shell suitable for indoor or outdoor use; the LAM table, a harmonious
amalgam of metal and wood available in fixed-‐length or extending versions; and the
modular URBAN sofa, which offers multiple configurations to fit unique needs.
In addition to its signature items, there is also Calligaris CODE, a capsule collection of extra-‐
ordinary and surprising furniture designed by Italy’s young avant-‐garde artists.
Set for the 12th of March at the second floor of the Clipp Center, corner of 11th Avenue
and 39th Street, the launch will be preceded by a media lunch event where writers,
columnists, bloggers, and editors from the country’s premier publications are invited to
preview the Calligaris showroom and merchandise.
The formal launch and ribbon-‐cutting will be at six the evening, attended by top
personalities from various fields like real estate, interior design, media, and entertainment.
Special guests include Taguig Mayor Lani Cayetano, Italian Ambassador Massimo Roscigno,
and all the way from Italy, Calligaris President Allesandro Calligaris.
To learn more about Calligaris, visit its global homepage at www.calligaris.biz/home.
The Calligaris showroom is located at Mezzanine floor, Clipp Center, 11th Avenue corner
39th Street, Bonifacio Global City, Taguig. For inquiries, you may call (02) 8691059-‐61 or
email [email protected].