1.Unified Communications andCollaboration:Empower, Engage, Innovate.Ted SchirkUnified Communications andCollaboration Practice

2. iPad/Laptop Softphone vsDeskphoneStrengthChallenge Portability Battery Life BYOD / Choice Voice Quality Integrated Contact List QoS, WiFi Capacity Video Calling Screen Screen LockSize BootUp Malware Vulnerability Application Priority Keyboard Noise 3. The Collaborative WorkspaceWork = Place 4. The New Collaborative WorkspaceWork = What You Do 5. Effective Collaboration needs a Holistic, Architectural Approach INTEGRATED COLLABORATION EXPERIENCEANYWHEREANY DEVICE ANY CONTENTRichest Experience Securein Any LocationMobility Video handled as Easily Flexible Access as Voice, Datafrom All Clients Connect Communicate Collaborate 6. Devices Share Common Architecture Consistent User Experience regardless of deviceSeamless interoperability across all collaboration experiences Unified ClientVoice & Video Call Control Presence & IMUnified VoiceWeb Meetings via SIP via XMPPMessaging 7. Services Oriented Architecture forUnified Communications & CollaborationCommon User Experience & Capabilities on all Devices ManagementProductivityEnd PointsClients Applications MonitorWorkspace ProvisionCisco Call Control Analyse InteropCallEdge Control Call DirectoryEnd pointControlmanagement Registration OperateMessagingPolicyManagerUpgrade UC ServicesIM & Presence ConferencingSchedulingAuditContactBridgesCenterOn Premises Hybrid Cloud Security Policy ManagementAuthenticationQoS CAC 8. E.164 +1 NPA-NNX-XXXX SIP URI SIP:teschirk@cisco.com 9. Demise of the Office Phone?60,000,00055,000,000 Customers have bought over 55 Million Cisco IP Telephones50,000,000 IP Telephone sales continue to accelerate45,000,000 as Customers bought over 2.6 million40,000,000 phones in recent quarter35,000,000 Why? Multiple devices per knowledge worker30,000,000 The last telephone refresh before the25,000,000 transition to other devices20,000,00015,000,00010,000,000 5,000,000- 10. Supplementary Slides 11. The Value of Architecture Built without a blueprintVision of a state-of-the-art homeDate: 1884The Winchester MansionWork force147 0Builders Architects 160 Rooms 6 Kitchens 65 Doors to blank wallsResults 13 Staircases abandoned Gas lights 47 Fireplaces 24 Skylights into floors 10,000 Windows Construction time 38 Years IntercomsCost - $5.5 Million = $71M Today The first no-clog sink (patent issued) 12. Architecture guidelinesFunctional guidelines:- User to be reached from inside or outside the company via audio, video and IM on the extension oron SIP URI regardless to the end point or client used.- User to be able to reach any standard end point inside or outside the company on their E164extension or SIP URI regardless to the end point or client used- Being able to collaborate (Share content, Share status, exchange information) with an internal orexternal user regardless to the end point or client used- Have a single client that will provide all the above experience.- Provide Unified communication Business enabled application- Seamless experience for all above either inside the firewall or outside the firewall regardless to the deviceor operating system the user is logged on fromOperational guidelines:- The solution would run on premise, in the cloud or hybrid- The solution should be able to run with the same performance on a virtual environment- Simple provisioning solution across platform- Reduce complexities of MACDs 13. Use Extensive Functionality of Soft-Client to Control Inexpensive or Legacy Desk-PhoneCall Called Control PartyPSTN CTI JABBEREnterprise DN: 3000 CTI Remote Device DVO-Enabled Office Phonex3000Remote Destination:Cisco User4155551212 Remote Destination:9195551313PSTN Home Phone 4155551212PBX Phone 3rd Party PBX 9195551313