CE Prospectus IAM

8/8/2019 CE Prospectus IAM

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Quotes from Chairman, AEPCQuotes from Chairman, IAMQuotes from DG & CEO (IAM/ATDC)Quotes from Joint Director, IAM

About IAMIntroduction of CE ProgrammesWhat is a Modular ProgrammeWhy Modular ProgrammesGlobal Quali cationsCE Programmes for 2009-10

IAMs International Academic Collaborators

Other programmes and Facilities at IAM

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Contents

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MODULAR CE PROGRAMMESfor life long learning to enable extra-ordinary career & knowledge growth


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IAM was established in 2007 with an inten-tion to create professionals for Business ofFashion for Fashion, Textiles & Lifestyle Indus-try for Global Fashion Industry.

In order to cater to growing industry demand sfor both export and domestic market has estab-lished 4 distinct Academic Tracks under whichit is determined to train holistic professionals

for both fashion & lifestyle industry. These Aca-demic tracks are established to cater to the en-tire pyramid of industry requirements.These tracks are:-

> Fashion & Lifestyle Design

> Apparel Merchandising & Management

> Apparel Production Technology& Supply Chain Management

> Fashion Retail & Brand Management

IAM has been very instrumental in trainingDesigners, Design professionals, Design Man-agers, Merchandisers, Quality professionals etc.with a broad base knowledge of applied Manage-ment skills, competencies & understanding ofthe dynamics of Apparel business in Glocal con-text.

In order to extend its learning opportuni-

ties to industry, working professionals, youngentrepreneurs & students, IAM has for the

rst time in India has coined Modula r CE pro-grammes which gives every individual an op-portunity to upgrade their professional skills,key competencies & knowledge by moving upin the Knowledge Value Chain. It also gives anexcellent opportunity for these candidates tobe employed in Indian as well as global context.The certi cation/awards of all these short-termprogrammes are recognized across the worldthrough its International partner, Edexcel, UK.

Institute of Apparel Management is Indias rst Apparel Multi-varsity (multi-university)under one roof promoted by Apparel Export Promotion Council (Indias largest ExportCouncil) sponsored by Ministry of Textiles, Government of India.

About

Around the world CE programs are the

necessity of professional Institutes as they

connect to the Industry. I am very happy

that IAM has taken the lead to set up a CE

centre and announce Industry related CE

programmes in a modular format. This will

boost the industry a great deal.

IAM endeavors to create a new cadre of management professionals who canunderstand the dynamics of global business environment of the apparel industry.Within a relatively short period of less than 2 years, the institute has marked itspresence in global arena by having MoUs with leading institutes in the world.The students are poised to get a unique experience of having internationalexposure as well as industrial training besides regular classroom teaching. Theinstitutes leadership and distinguished group of faculty members are geared tooffer world class education in all major areas of apparel management with a focuson the business of fashion in the global context. IAM will scale greater heights ofsuccess in de ning new horizons of excellence.

Life long learning has now become essential for every individual. In fashionIndustry where Change is the new constant acquisition of new skills and knowl-edge is a continuous process, throughout the career path. In India though fashioneducation is about 2 decades old, there has been no attempt to consciously elon-

gate the careers of designers, other design managers to upgrade the skills andcompetencies of professionals and improve the ef ciency and productivity andexperience the horizons. IAM, CE Centre is an answer to these felt needs.

CE Programmes at IAM offers unique, exible and career oriented short-termprogrammes for working professionals, students and industry executivesprogrammes train candidates with speci c knowledge & skills for potentialemployment and also creates wider range of knowledge & tools necessary for thecontemporary competitive fashion world.

Hardly any other institutions in the world offer such a wide range of bouquetof modular programmes ranging from 3 weeks to full-time Under graduate pro-grammes.

Rakesh Vaidchairman, aEPc

PRemal udanichairman, iam

daRlie kOshYDG & cEO, iam & aTDc

sOmesh sinGh JOinT DirEcTOr, iam


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OPTION 1

IAM CE programs are ElectiveBased programmes with theprovision of Credit Transferbasis of each module. i.e. if astudent wants to attend onemodule in Design & Stylingfor Fashion Weeks can alsojoin another course in FashionRetail Management which he/she feels mandatory for theirdevelopments. There are no

prerequisites required for suchmodules in CE programmes.

OPTION 2

Candidates can apply for 3modules minimum of his /herchoice and they only have topay for these modules ratherthan paying for the entirecourse. Later at some point ifthey wish to join and completethe programme, it will bepossible for them with the ac-cumulated credits/units.

OPTION 3

After the candidates nished6 months course at IAM theycan opt for HNC from Edexcelor can go to IAM Interna-tional partners Institutions forfurther studies next semester.They can do this with theexisting credits obtained/ac-cumulated.

Introduction of CE Programmes

The need fOR mOdulaR Ce PROGRammes

WhaT is a mOdulaR PROGRamme?

IAM offers a range of modular programme in the following manner, through which acandidate has immense exibility to build their building blocks for career opportunities.

CE Centre at IAM offers very unique and value added programs for people whowish to continue their endeavor to excel in the eld of Fashion, Design, Retail,

Merchandising & Management, by constantly re-inventing and upgrading themselves.CE programs at IAM are amongst the few programmes that offers immense exibilityand convenience to its participants.

IAM consulted employers, training providers,schools & colleges to de ne and deliver the skillsthat will help people to obtain and retain a job.

It has become very important for a person tohave knowledge of different elds, for examplefor a student who is doing a course on Design& Styling for Fashion weeks should also haveknowledge in Foundation of Fashion & Design,Fashion & Trend Forecasting etc.

IAM through its International partners ,Edex-cel offers a wide ranging package of bite-sizedlearning units at Entry Level 3, Level 4 and Level5.The manageable size and sheer exibility of theunits enables learners to accumulate unit creditsat their own pace.

Edexcel, formerly known as University of Lon-don Examinations and Assessment Council is thelargest awarding body in the UK of academic andvocational quali cations. Formed over 100 yearsago by a royal charter, Edexcel is respected acrossthe world as an advocate of quality educationalstandards. Edexcel is a part of the Pearson Group,the worlds largest educational services com-pany, comprising the Financial Times, PenguinPublishing, Pearson Education and Pearson VUEamong other group companies. This imparts aquality resource eco-system around Edexcelsquali cations offering a complete solution toinstitutions.

The CE programs are available in Design,Management & Retail which does not leave acandidate with any reason not to utilize timeproductively towards building a more effectivecareer in business of fashion.

IAM offers all programs in a modular formatwhich allows the participant to choose thecourses on credit transfer basis that are relevant

to his or her career growth. It also enables theparticipant to re-join the program after complet-ing some modules and complete the program in amaximum of 3 years. As an additional opportu-nity the participant can also extend their enrol-ment for HNC by Edexcel, U.K or can join any ofthe short term programs with IAMs Internation-al Partner Institutions.

keY feaTuResBTEC Awards, Certi cates and Diplomas are designed to provide focused and specialist work-related quali cations in a range of sectors. The quali cations can provide a specialist emphasisfor learners following a general vocational programme of study. The BTEC Short Courses offera focused quali cation for learners, particularly more mature learners, who wish to follow ashort programme of study that is directly related to their work experience or to an aspect of employment that they wish to move into in due course.On successful completion of these quali cations, learners may progress into or withinemployment and/or continue their study in the vocational area.


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WhY mOdulaR PROGRammes?FlExiblE | cOmPrEhEnsivE | suPPOrTivE

Progression for candidates on the NQF (National Quali cations Framework)

Each entry into the next level will be treated as aseparate registration.

*GLH Learning time that includes all the time needed to achieve a unit, including directed study,homework, assessment time and preparation time.

BTEC Level 4

Certi cateAdditional 600 GLHAdditional 10 unitsOne and a half years

BTEC Level 5 HND

New 960 GLH

New 16 units2 years

Entry into 3rd yearof UG programme full time

BTEC Level 3

Certi cate240 GLH

4 units

Employment

Employment

Employment

UK exemption for enrollmentin rst year

Exemption to 2nd yearof UG programme in UK

Exemption to 3rd yearof UG programme in UK

ENTRY

INPUT OUTPUT

1. At every stage of our liveswe need to try for acquisitionof new skills, experience andexposure.

2. In response to the demandfor employable people, IAMhas developed a exible suiteof Modular programmes. Thelearners can gain from a widerange of different units andcan choose on their own.

3. IAM offers unique andvalue added CE programmesfor the people who wish tocontinue their educational &employment endeavor in the

eld of Fashion, Design, Retail,Marketing & Merchandisingby constantly re-inventing &upgrading themselves.

fOR WhOmThe MODULAR CE programmes are for:

Adult Returners

Adults who have been out of the workplace often report a lack ofcon dence, rusty skills and confused as how to start afresh, asobstacles to re-entering the job market.Graduates/Graduate trainee schemes

Graduates with strong academic record and an excellent degree canstill experience dif culty nding the rst job. The CE programmesfocuses on the skills that employers believe are lacking in many jobcandidates.

EmployeesEmployees looking to progress, either with their existing employeror in the wider employment arena, need to demonstrate a strongskill baseOffender Learners

People who have great dif culty nding work may have a low selfesteem, lack of key workplace skills, poor educational experiencesand discrimination on the part of employers.18-19 year olds

Students who come out of schools or colleges want to prove thatthey are work ready and have the necessary skills to contribute tothe workplace without having experience.


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BTeC BTECs are technical work related vocationalquali cations and one of the most popularroutes of progression into employment glob-ally. BTEC quali cations are developed withkey industry representatives and sector skills

councils ensuring they meet employer andlearner needs. Many industry and professionalbodies offer successful BTEC students exemp-tions for their own accredited quali cations.BTECs are available at various levels from foun-dation to masters degree/postgraduate levelproviding a progression pathway and choice forlearners.

BTECs are offered to students by schools,colleges, training institutes, corporates andby the government through large funded pro-grams.

keY feaTuResBTEC Awards, Certi cates and Diplomas aredesigned to provide focused and specialistwork-related quali cations in a range of sec-tors. The quali cations can provide a special-ist emphasis for learners following a general

vocational programme of study. The BTECShort Courses offer a focused quali cation forlearners, particularly more mature learners,who wish to follow a short programme of studythat is directly related to their work experienceor to an aspect of employment that they wish tomove into in due course.

On successful completion of these quali ca-tions, learners may progress into or withinemployment and/or continue their study in thevocational area.

Global Quali cations

BTeC naTiOnal CeRTifiCaTe

The 240 & 720 GLH (usually 4 units & 12 units) BTEC NationalCerti cate provides a specialist work-related programmeof study that covers the key knowledge and practical skillsrequired in the appropriate vocational sector. The BTEC NationalCerti cate offers exibility and a choice of emphasis throughthe specialist units. It is broadly equivalent to two GCEs or thefull award AVCE.

The quali cation offers an engaging programme for those whoare clear about the a rea of employment that they wish to enter.These learners may wish to extend their programme throughthe study of a related GCE, a complementary NVQ or anotherquali cation. These learning programmes can be developed toallow learners to study complementary quali cations withoutduplication of content.

For adult learners the BTEC National Certi cate can extendtheir experience of work. It is a suitable quali cation for thosewishing to change career or move into a particular area ofemployment following a career break.

CERTIFICATION

The students completing theseprogrammes would get the

globally recognized certi cates:

BTEC & Grade Certi cate fromInternational Partners

Combined Certi cate of Meritfrom Edexcel & IAM

Certi cate of successful

completion from IAM

BTeC in fashiOn& TexTilesDesign and Styling for Fashion WeeksFoundation in Fashion & Design

BTeC in Business manaGemenT& meRChandisinGApparel Export MerchandisingFashion Retail Management


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fashiOn desiGnfOR media**O y t iam s p d

n m c p

This course aims at givinginputs related to Fashion andCostume Design for Film andTheater, Design & Styling forBollywood & TV Serials, Stylingfor Fashion Advertising andPromotions etc. After nishingthis Course one will have abroad understanding of all thedesign and technical require-

ments to work as a FashionStylist.

The course provides an op-portunity to learn and under-stand advertising, marketingand branding, analysing casestudies of successful and prof-itable promotion campaigns.

This is a unique opportunityto combine expertise in fash-ion, media and promotion inorder to work in all aspects ofthe fashion industry. Potentialroles include magazine art

direction and styling, styledesigners, fashion journalism,PR and advertising etc.

DuraTiOn 6 months

CaReeR OPPORTuniTiesThere are worldwide employ-ment opportunities related tofashion styling for Bollywood,T.V., Fashion Styling formagazines, journalism, fashionPromotions, PR, fashion adver-

tising and fashion branding.

fOR WhOmThis Programme will bebene cial to Professionals/Trainees/Amateurs in the areaof Fashion, Media & Creativeworld in general. Anybody witha curious mind, design apti-tude and an attitude to learn iswelcome!

BenefiTs TO The PaRTiCiPanTs> Equipped with knowledge,

skills and attitude neededfor self learning

> Exposure to Styling forBollywood, TV serials

> Understanding of

Fashion Advertising andPromotions

> Gaining Knowledgeon Fashion & CostumeDesigning for Film &Theatre

anChOR faCulTYm . nee j PHe has done his post gradu-ation in MBA in Marketing(Fashion) and PersonnelManagement and MA (EnglishLiterature) along with Advance

Diploma in Fashion DesignTechnology. He has also donehis diplomas in Fashion Mar-keting & Merchandising andCostume Designing.

He is associated with fashionindustry since last 14 yearsand has worked in all thecapacities as designer to buyerand retailer.

He has done research onfashion market in more than 15countries. Presently apart from

teaching at IAM he has alsoworking as a Design Consul-tant for Italian brand which issoon launching its hi fashionwomens wear in South EastAsian countries.

He has been taking guestlectures since last many yearsin various Management andFashion Schools.

fashiOn ReTailmanaGemenT

The advent of organized re-tail in India has resulted in a

dearth of trained profession-als in this sector. The sectorhas produced a large numberof jobs even while the worldhas been striving hard toget out of economic depres-sion. The programme helpsin capturing the entire retailfunction and combines visualmerchandising skills which initself can provide a lucrativecareer in the retail industry.

Retail is one of the largestindustries worldwide.

Currently, in India, the retailindustry has been recordingstupendous growth over thepast few years. India boasts ofthe largest network of retailoutlets in the world. Althougha major proportion of thisindustry is unorganized still,trends are fast changing.

CaReeR OPPORTuniTiesMore and more retailersprefer the organized system

of work and thus professionalmanagement is becoming theneed of the hour. Retailers arelooking for professionals withconceptual understanding ofretailing and practical skillsto analyze, interpret and solvethe contemporary problemsand issues of businessmanagementThere are worldwide employment opportunitieswhich include:Store ManagersDepartment ManagersVisual MerchandisersOperations ManagersMarketing ManagersCustomer Services Managers

Retail MerchandisersRetail Buyers

fOR WhOmThis Programme will bebene cial to Professionals/Trainees/Amateurs whoare already working in theRetail sector or those whowant to upgrade their skillsrelated to the Fashion RetailIndustry. Anybody interestedin the area of Fashion RetailManagement is also welcome.

BenefiTs TO The PaRTiCiPanTs> Understanding the

concepts of RetailMerchandising

> Knowledge about RetailBusiness Communication

> Overview of the FashionRetail Industry

> Introduction to theconcepts of Retail StoreOperations

PROGRam COnTenT

> Retail Merchandising> Retail Store Operations> Retail Marketing & Brand

Management> Fashion Merchandise :

Textile and Garmenting> Retail Performance

Evaluation & Pricing> Retail Business

Communication

anChOR faCulTYm . so c owd yIs a graduate of the ApparelMarketing and Merchandis-ing department (Clas s of 1990)of the National Institute ofFashion Technology NewDelhi. After working in the

industry for 5 years she joinedas a Faculty member in theMarketing and Merchandis-ing department at NIFT, NewDelhi. Sonia has receivedher pedagogic training inher chosen discipline at FITNew York. She has 14 yearsexperience in teaching. Shespecializes in Fashion Mar-keting, Consumer Behaviorin Fashion, Brands & RetailManagement and FragranceKnowledge.

CE Programmes for 2009-10fashion retail

management

fashion design

for media

foundation in

fashion & design

design & styling

for fashion weeks

apparel export

manufacturing


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fOundaTiOn infashiOn & desiGn This course aims at develop-ing a Basic Foundation inFashion & Design for the can-didates/students who wantsto take fashion as an activecareer or interest. This pro-gramme helps students to de-velop a nal design portfoliowith all the required inputs

related to representation ,techniques, design processes,knowledge of textiles, knowl-edge of pattern making andconstruction, presentation &graphics, photography etc.

DuraTiOn 6 months PROGRam COnTenT> Develop and enhance the

students ability to use aholistic design processin order to consistentlycreate effective visualsolutions.

> Develop divergentthinking abilities to createinnovative solutions.

> Planning and research> Identify and clarifydesign opportunities

> Development of initialideas in response toresearch and the brief

> Creative exploration> Produce effective design

solutions> Introduction to design

theory> Basic elements of design

dot, line, shapes and space> Principles of design

movement, balance,emphasis unity

fOR WhOmThis programme aims at thecandidates/students who wantto take fashion as an activecareer or interest BenefiTs> Overview of Fashion &

Design FundamentalKnowledge of Element

of Design, DesignMethodology, DesignConcepts Concerns.

> Developing hands onknowledge on concepts offashion and knowledgeabout the Industry.

> Learn to explore designsolutions

anChOR faCulTYm . a oop KA Fashion Design graduatefrom NIIFT- Mohali (NorthernIndia Institute of FashionTechnology, Govt. of Punjab)in 2005.

Worked in Apparel industryfor 4.5 years as Designer in

the reputed domestic (Mufti,Dweta Garments, Carbone) aswell as International Brands(Lee Cooper).

Was one of the 6 founderdesigners selected by Lee Coo-per (U.K.) for its India of ce inDecember 2006 and indepen-dently handled the Top weardesign category for 2 years.

Forecasted YOGA WEAR in2003 which was a big success.

desiGn & sTYlinGfOR fashiOn WeeksDesign, Styling & Image arewhat characterize celebrities,actors, TV shows, music vid-eos, advertising, businesses,shops and people. Being welldressed and well groomed inthe image conscious worldrequires professional expertswith knowledge & expertise

of emerging trends fashion& looks. Creating, character-izing and directing, stylingand promoting the desiredimage of personalities, busi-nesses and experiences is afast emerging niche expertiseas Fashion Styling & ImageDesign.Fashion styling, image styl-ing, brand identity, style me-dia editing, image promotion,media make up, hair styling,art direction & photographyare some of the expertisecoming together to create aunique niche of professionalsrequired to address this chal-lenging profession.

DuraTiOn 6 months

PROGRam COnTenT> Fashion & Trend

Forecasting> Overview of Fashion

Business> Fashion Product

Development> Manufacturing & Industry

> Management for HighFashion Garments

> Principles of Costing

> Fashion EventManagement

> Styling , Make-up &Accessory Design

The program has been designed to develop all round ca-pabilities & hone multi-layered competence for professional practice. The program, throughits ve core areas covers> Socio-cultural studies

addresses beauty &adornment across

cultures, contemporarylifestyles, orientation tomusic & performing artsand insights into culturalhistory.

> Image, identity & personaincludes understandingof body mannerisms& behavior, trends &in uences that form a partof larger image & stylingprofession.

> Tools, techniques & skillsfocus on developinghands on knowledge oftechniques & tools ofmake up, photography,Hair styling computer &IT applications, research

techniques & tools.> Media & communication

is to develop insightsin to media as a majorproponent and platformfor image & styling. Itcovers introduction tostructure & operationaldimensions, image, stylingand identity in media &communication.

> Concepts, methods& applications is thecreative dimension of the

learning and designed asconvergent experience ofones knowledge, skillsand creative air. It isstructured to develop& re ne aesthetic,conceptual and applieddimensions of fashion,identity, image, stylingand spatial elementsthrough experientiallearning with businesssense.

CaReeR OPPORTuniTiesThe students will haveworldwide employment op-portunities as consultants,entrepreneurs to work withestablished designer, designhouses, fashion & luxurybrands etc. Also they willhave to explore to fashionweeks & fashion events.

> Individual/businessclients conductingmakeovers & personalshopping services

> Beauty & wellnessbusiness as hair/make upstylist

> Media/publication as aneditorial or commercialstylist

> Retail chains, specialistshops and boutiquesas a display & visualmerchandising designer/manager

> Theatre, lm, video andTV production companies

> Event management rms& public relations rms

> Fashion houses as fashionstylist

> Advertising rms asstylists for print shoots/wardrobe/make up &image

fOR WhOmThis course aims at givinginputs to young entrepre-neurs who are already in thisbusiness. The course givesinputs to Fashion Event Man-agement, High Fashion Busi-

ness, Fashion Trends, FashionWeeks across the world, Cos-tumes etc.This course wouldgive insight on how to take asuccessful venture for youngfashion designers to partici-pate in IFW, LFW, VHMFWetc. BenefiTs> Understanding of the

Fashion & Business> Mapping Fashion Trends &

forecasting> Exposure to Fashion

Weeks> Developing hands on

knowledge of techniques& tools of make up,

photography, Hair stylingcomputer.

> Developing collections forFashion Week

> A combination ofgrooming, fashion & mediamakeup, identity design,expression of image/themes/stories throughspace& products to create adesigned experience

> Gaining knowledge ofmedia to address thisniche profession.


management

fashion design

for media

foundation in

fashion & design

design & styling

for fashion weeks

apparel export

manufacturing


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anChOR faCulTYm . so e s g

Mr. Somesh Singh graduatedfrom NIFT in 1998, and thencompleted his FDP from NID,Ahmedabad. Over the years So-mesh has specialized in Designand Consumer Research, TrendResearch, Strategic DesignManagement, Retail & Experi-ence Design, Innovation andNew Product Development. In

his 10 years as an academic atNID his contribution in designeducation included streamlin-ing design education with newperspectives of entrepreneur-ship, innovation, integratingsocial, environmental and tech-nological needs, sustainabilityof tradition and culture, andreorienting fashion and retailcurricula.

At present he is also a SeniorConsultant to Co-Creando Inc.,an international strategiccompany for Fashion Goodsbased in Italy with its centresin Brazil, Russia, India, China,and the Middle East. He is agraduate of National Institute

of Fashion Technology, FacultyDevelopment Programme fromNational Institute of Designwith expertise in Trend Fore-casting, Strategic Fashion &Apparel Management, FashionMerchandising & New ProductDevelopment and Retail Designand other strategic areas ofInternational Apparel Business.His contribution in Fashion &Apparel Industry has broughtnew perspectives of entre-preneurship, merchandising

management, and innovativebusiness solutions to ensurebusiness success in globalmarkets.

As a professional he haswidely traveled & worked withinternational companies,initiated collaborations withEuropean Universities (Domus Academy, Bocconi University,Polytecnic di Milano and Insti-tuto Eurepo di Design) as a partof Indo-Italian task force to

begin contemporary fashionand design education.

He has been part of guest del-egate at International Textileand Apparel Congress 2007,Hong Kong, eminent speaker inIndian Retail Summit, Indo-American Textile Summit,KVIC, HEPC, FDDI, FID andmany others national and inter-national forums.

His list of innovations in-cludes, Paunch Proof, GreenDesign for Retail, FashionClinic +, I-Shop (IntelligentShops), High Altitude Clothingfor defense, strategic designinnovation in Police Uniforms.His various innovative ideas

has been covered by leadinginternational media includingTIME Magazine, BBC, CNN,USA today, ZDF, Reuters, TheStandard, Indian NationalDailies and many more.

His being head of ApparelDesign & Merchandising De-partment, NID has been award-ed Best Institute in ApparelTraining by Clothing Manufac-tures Association of India forlast four years consecutively(2005-08). It has also been rated

as No. 1 fashion Institute byOutlook Magazine 2007-08, andNo. 2 by Hindustan Times, MintSurvey 2007-08.

He has been jury memberto National and Internationalfashion awards including OUT-LOOK magazines Best Indiandesigners, INDIA FASHIONWEEK, BW-NID Design Excel-lence Awards and many more.

He has been a regular con-tributor of his views/researches

to all the leading journals andnewspapers across India andWorld Wide in the area of Fash-ion Design, Fashion & ApparelBusiness and other strategicareas of apparels.

Few of his Clients*** :

Alviero Martini, Aero-Chem, Aditya Birla Group, BIBAIndia, Bharat Vijay Mills, Buti-Weavers Society, Calceviva,Claris Lifesciences Ltd.,Gitanjali Lifestyle Ltd., HasejaaGroup of Companies, HarraFresh, Indian Oil Corporation,Info. Design- Paris, Kimaya,Krishna Mehta, KanakiaGroup, KVIC, Lafeasta, Maron

Glaces, Moonrakers Lifestyle Ltd., Pinnacle Retail, Pragati Printers, Pantaloons Retail Ltd., R & B Enterprises, RupamExports, Rossorame, TEA and many more.

(***through his previousorganization and otherwise)

aPPaRel exPORTmeRChandisinG

Merchandising is a vital func-tion in an apparel export orga-nization. This programme isaimed at helping the currentmerchandisers / fresher aspi-rants to get a new perspectivetowards managing this chal-lenging position in a turbu-lent and often unpredictableenvironment.

Merchandising has beento a large extent a functionwhich was never clearlyde ned not distinctly per-formed in the Indian Apparelexport industry of old. Onone hand the merchandiserhad the job of getting orders

and had to execute them;donning the role of produc-tion coordinator in the samebreath, whilst for others thejob was only follow up of thecon rmed orders.

The merchandisers hadoften been used as glori edclerks with the job focusingon passing the informationreceived from one source toanother without any valueaddition to it.

In the burgeoning market

of apparel exports 80s, Mer-chandising function was of-ten assigned to fresh graduat-ed of any discipline who werecapable of responding to thequeries of the customers inthe English language. No oth-er quali cation was largelysought from them as the workwas primarily decentralizedand the merchants neededlittle technical knowledge.But the dependency on the

technicians was inevitable

DuraTiOn 6 o t

PROGRam COnTenT> Merchandising

Principles and systems> Product Development and

Trend Forecasting> Understanding TextilesGarmenting> Merchandise costing and

pricing> Effective Business

Communication

OBJeCTiVeThis module aims at:> To help students under-

stand the role of mer-chandising in the exportindustry

> To familiarize the stu-dents with the processesand systems of back endmerchandising

> To develop an understand-ing of buying and supplyprocesses and systems ofinternational retail buyers

CaReeR OPPORTuniTiesMerchandising offers the

highest number of openingsand attractive career pros-pects for individuals, whochoose this specialization. anChOR faCulTYm . s K t eMs. Sharmila Katre has a pro-fessional career in the fashionsector spanning 29 years,covering Marketing and Busi-ness Development, ProductDevelopment and Sourci ng,

and Management Systems andOrganization Development. Inindustry roles she has workedwith principals in Europe andAustralia and a well knownIndian Couture House. Asa pedagogue she has had adeep and ongoing involve-ment with academics throughpostgraduate and undergradu-ate programmes as a seniorfaculty at the National Insti-tute of Fashion Technology(NIFT) and Pearl Academy ofFashion (PAF). Sharmila waspart of the founding facultyand start up team at PAF, andinstrumental in the tie-up andcerti cation of its 2 year Post

graduate programme by theNottingham Trent University.

She has also conductedExecutive Development pro-grammes as well as IndustryWorkshops and seminars.She is an external Examinerfor the Fashion Design andKnitwear Design programmesat a privately run Design Col-lege in Ludhiana. Sharmilais a post graduate from theJawahar Lal Nehru University,New Delhi.


management

fashion design

for media

foundation in

fashion & design

design & styling

for fashion weeks

apparel export

manufacturing


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knOWledGe manaGemenT & ResOuRCe CenTeR The mission of KnowledgeManagement & ResourceCentre is to facilitate creationof new knowledge through,acquisition, organization anddissemination of knowledgeresources and providing val-ued added services. The KMRC(at IAM) has a select collectionof books and periodicals.

Our Knowledge Manage-

ment & Resource Centrebrings together traditionallibrary services and compre-hensive computing and multi-media facilities, with experthelp and advice on how tomake the best of them, to pro-vide a high quality-learningenvironment for our studentsIAMS KMRC has a wide va-riety of knowledge resourcesto support the teaching, re-search and consultancy activi-ties of the institute.

KMRC holds a rich col-lection of printed as well aselectronic resources whichinclude Books, Journals, Data-bases, Audio-Visual materials,CDs, E-journals, Case studies,Project Reports etc.Otherfacilities include Books, pe-riodicals, journal and thesiscollections and specialistmaterials, statistical dataand media materials Onlineresources include informa-

tion databases, electronicjournals, subject guides,reading lists and study skillresources Design Studio Knit-ted out with new technologiesselected for practitioners bypractitioners, this hands onresource is representative ofa world class manufacturingenvironment.

fashiOn innOVaTiOn laBThe Institute of ApparelManagement has established

Indias First Digital concept toconsumer lab for the studentand industry professionalsin India.

The vision to put in placeFashion Innovation Lab isto offer new opportunities forstudents and industrys pro-fessionals to develop a Con-cept to Consumer products/services Digital Lab includingDigital Design to Digital Prod-uct which will cover ideation,

story boarding, pattern engi-neering, marker making andvirtual proto- typing, apparelcollections in a seamless ow,using Tukatech

and other softwares.

sTaTe Of aRT GaRmenT COn-sTRuCTiOn laBIAM has latest Apparel manu-facturing, trimming, press-ing and tting machines, in-cluding Button hole stitch andattaching machines, Overlock

Edexcel, a Pearson company, is the UKs largestawarding body offering academic and vocationalquali cations and testing to schools, colleges,employers and other places of learning in the UKand internationally.

In the UK, Edexcel works with more than 5,000secondary schools, 450 further education colleges,70 higher education institutions and more than700 employers and training providers

Edexcel offers a wide variety of both vocationaland general quali cations, including: BTEC more

than 500,000 students study BTECs each year,as a leading vocational route into employment,further or higher education including GCE O & ALevels

It is one of the UKs largest providers ofquali cations, with the widest portfolio ofacademic and vocational quali cations. Regulatedby the Quali cations and Curriculum Authority(QCA) to offer quali cations, Edexcel workswith over 5,500 education partners in over 112countries.

UG PROGRAMMES

fashiOn & lifesTYle desiGnDuraTiOn 4 yr

fashiOn & TexTiles meRChandisinGDuraTiOn 3 yr

PG PROGRAMMES

aPPaRel maRkeTinG & meRChandisinGDuraTiOn 2 yr

fashiOn desiGn manaGemenTDuraTiOn 2 yr

full Time PROGRammes aT iamIAM offers a wide range of UG programmes in FLD & FTM and PG Programmes in AMM& FDM in collaboration with both international partners i.e. Geroge Brown College,Canada & RMIT, Australia.

IAMs International Academic Collaborators for CE Programmes

Edexcel, UK OTheR faCiliTies aT iam


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machines (3-thread, 4-thread,

5-thread), Collar and Cuff turn-ing machines, and Cuttingmachines (Straight cut, Roundknife cut, Rib cut), etc.

fashiOn CafA roof-top air conditioned caf-eteria at Gurgaon with a pan-oramic view provides an idealplace for students to unwind &interact with their peer group.Its menu provides a wide va-riety of hygienic & basic fooditems prepared in the CafKitchen. The Caf also hostsfolk shows, seminars andother activities of students. Atthe Sanpada Campus, the caf-eteria is an aesthetically pleas-

ing and spatially invitingmeeting point for studentsand faculty members.

audiTORiumSpread in an a rea of 11620sp. Ft., the AEPC Auditoriumprovides an apt place for meet-ings, presentations, semi-nars, workshops and otherinstitute functions. Capacity:312 person | Equipped withgreen room | Equipped withmulti media projection system

(**Available in the Gurgaon

campus only).

fashiOn insPiRaTiOn laBA Research/support centerdedicated to preserving, pro-moting, and exhibiting thedesign culture of India andJapan to start with, and othercultures later, for future gen-erations. It is as a centre forfashion/design archives. Italso acts as a catalyst to re-vival of the languishing artsand handicrafts by providingthem a visibility platform andpromoting fashion educationand research through histori-cal costumes. It will be used asa public museum for visitors to

further their understandingof costume cultures through-out the world and to deepentheir appreciation of their ownrespective culturesThe activities of this lab would include:-> Interpreting the process of

product development - in-cluding social and histori-cal background - that led toits birth.

> Analyzing the transitionof a products external

appearance through

time- product evolution,concerned with the prod-uct-human- environmentinteraction.

> Contemporarization oftraditional products andprocesses

PG aCCOmmOdaTiOn fOR OuTsTaTiOn CandidaTesThe Institute does not havehostel facilities but will assistthe students who are applyingfor the programmes at IAM inarranging Paying Guest ac-commodation in the vicinityof the campus.

TRansPORTaTiOn faCiliTies

The nearest Central MetroStation is 5 min walk fromIAM Campus. Other mediumsof transport include Cabs,Auto rickshaw, pool , Minibuses etc. are easily availablenear IAM campuses in ApparelHouse.

lOan faCiliTiesThe Institute has tie ups withIndian Overseas Bank, AxisBank and others for nancialassistance.

OTheR faCiliTies aT iam OTheR infORmaTiOn

aTTendanCe ReQuiRemenTIt will be ideal if all studentshave 100% attendance whichimplies full presence on allscheduled contact hours ondates speci ed as per noti ca-tion/ communication by theProgram Coordinator/AnchorFaculty. This may consist ofclassroom lectures/ tutorials/practical/workshops and forany other contact between thefaculty & the student.

Under certain extenuatingcircumstances such as seriousillness of self or near rela-tives etc absence is condoned.However, a min imum of 75%

attendance is required to bemaintained by every studentin each module to qualify forissue of certi cate at t he endof the Short Term Programme.The attendance record will bemaintained by the ProgramCoordinator/Anchor Faculty.

PROsPeCTus WiThaPPliCaTiOn fORmProspectus with Applica-tion Form can be obtainedfrom Institute of ApparelManagement, 7th Floor, Ap-parel House Sec -44, Gurgaon,Haryana at a cost of Rs. 300/-in cash or by demand draftpayable at Gurgaon.

The Prospectus can also bedownloaded from our websitewww.iamindia.in

Last Date of Submission ofApplication Form is 7th De-cember, 2009 October 09

Refund Of feesProgramme fee is not refund-able under any circumstances.In the event of any informa-tion furnished by a candidatebeing found incorrect ormisleading, the candidatureof such candidate shall beliable to be cancelled by theInstitute at any time and thecandidate shall not be entitledto refund of any fee.

PlaCemenTThe Institute will assist inadvancement of career butthe decision is for the studentto identify & select the right

choices & pursue them vigour-ously.


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Programmes Programme Coordinator/Anchor Faculty Schedule TimeMin.Eligibility

Design & Styling for FashionWeeks Mr. Somesh Singh 10th Dec 09

2:00 pm -5:00 pm(Tuesday, Thursday, Saturday) 10 + 2

Apparel Export Merchandising Ms. Sharmila Katre 10th Dec 094:30 pm 7:30 pm

(Tuesday & Thursday)9:30 pm 12:30 (Saturday)

10+ 2

Fashion Retail Management Ms. Sonia Chowdhary 10th Dec 09 10am- 5 pm( Saturdays only) 10+ 2

Foundation in Fashion & Design

Mr. Snehasish Ray(Gurgaon) Mr. AnupKumar(Navi Mumbai)

10th Dec 09 10 am- 1:00 pm (Tuesday, Thurs-day, Saturday) 10+ 2

Fashion for Media (*Only inNavi Mumbai, Sanpada) Mr. Neeraj Paul 10th Dec 09

10 am- 1:00 pm(Tuesday, Thursday, Saturday) 10+ 2

1. CONTACT

GurGaOn camPus: 7th Floor Apparel House, Sector-44, Gurgaon -122003, Haryana | Ph 0124-2708201/02Contact: Ms. Neha Sikka 9650011426 | Ms. Jyoti Anand - 9650088426mumbai camPus:F-201, 2nd Floor, Sanpada Railway Complex Building, Sanpada, Navi Mumbai- 400705 | Ph: 022- 64555211-12Contact: Mr. Rajesh Singh - 09867449695 | Ms. Sona Vyas - 09867180911

2. EmAIL

[email protected]

3. DOwNLOAD the application form from the websitewww.iamindia.in

IAM reserves rights to change the announcement dates. Fees in USD: $1000

hort Term Courses offered for the Academic year 2009-10 3 easy ways to register your interest


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GURGAON CAmPUS

7th Floor APPAREL HOUSE, Sector - 44, Gurgaon - 122 003, HaryanaPH: 0124-270 8201/02Contact: Ms. Neha Sikka / Ruchi Saxena

mUmBAI CAmPUS

F-201, 2nd Floor, Sanpada Railway Complex Building, Sanpada, Navi Mumbai - 400 705Ph: 022 64555211-12Contact: Ms. Sona Vyas Raman/Ms. Aarti Sarpal 9867180911

Website: www.iamindia.in

FOR FURTHER DETAILS PLEASE CONTACT

Documents

CE Prospectus IAM