台灣製造業全球運籌與供應鏈執行 - scu.edu.t · 台灣製造業全球運籌與供應鏈執行 - 585 - Facts and Challenges廣達集團全球視訊網 Operation / Performance

2005 第九屆科際整合管理研討會

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台灣製造業全球運籌與供應鏈執行Global Logistics & SCM Execution

報告人 : 廣達電腦公司

協理方天戟

專題報告:

報告大綱 :

ODM 全球運籌與供應鏈執行的挑戰 !

台灣製造業應速導入全球供應鏈執行!

TGLN GQR & SCME (Global Quick Response & SCM Execution)

台灣製造業全球運籌與供應鏈執行

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2002 2003 2004

Taiwan ODM Marketing ShareTaiwan ODM Marketing Share

61.2%

ReferenceFrom

III / MIC

74.2%

23.9%

30%

60.8%

38.8%

32.9%

筆記電腦

桌上電腦

主機板

伺服器

液晶螢幕

光碟機

數位相機

67.270.9%

79

65.4 71.9

81.2%

28.4

35.4%

42.3 45.2%

38.2%

2000 2001 2002 2003 2004

Taiwan Manufacturing RevenuesTaiwan Manufacturing Revenues

TFT-LCD : 223US$ : 100M

ReferenceFrom

III / MIC

470

427

484

571

684

DRAM : 182

IC FAB : 142

2003 WW Revenues


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Supply Chain

Product IdeaProduct Idea Product LineProduct Line

Order ForecastOrder Forecast Mass ProductionMass Production

End UserEnd UserCustomer OrdersCustomer Orders

Time to Market

Time to Volume

Time to End User

Manufacturing

Design

ODM Core CompetencyODM Core Competency

GSBN :Global SamsungBusiness Network

Customers Order

ERP SFC

Ref: NB Business ModelRef: NB Business Model

D/OF/G

13WKsFCST(BTO)

DailyWeb P/O(CTO)

W/O

AS/RSWHMS

SFG

MTL


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D-1 D D+1 D+2 D+3 D+4 D+5 D+6 D+7

P/O issued via Internet

Ex-QUANTAby 11:00 a.m.(TPE) on D+2

Order via EDI ; EOI

P/O via EDI;EOI

Ex-CKS airportby midnight

S/I

Shipping Doc.

P.O.D

Taiwan Way Taiwan Way –– TDS / CTO ModelTDS / CTO Model

• Custom clearance• Title transfer

S/I via EDI;EOI

WebOrder

ODM

ResellerEnd-User

Reseller

Customer

End-User60% CTOWeb Order

RFID

TaiwanDirectShip

ChinaDirectShip

AmericanDirectShip

EuropeDirectShip

How to Fulfill the 102 delivery requirement ?

Global Direct ShipGlobal Direct Ship


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Global Inventory Level

Global Purchasing Lead Time

Increased Volume of Data

Increased variation, Uniqueness of SKU

Facts and ChallengesFacts and ChallengesOperation / Performance impact

How many goods inventory?• CTO Order Handling• Direct Shipping• Inventory Visibility

• Reduce Lead Time• Lead Time Accuracy

MTL/SFG/FGComplexity in goods

management, costing, ..

Heavy loading for Database• Increased transmission

time/cost/volume

GQR & SCME :VMI inventory near-by.Taiwan Direct Ship.JMI/Hub CSW Globally.

Global Inventory LevelGlobal Purchasing Lead Time

Facts and ChallengesFacts and ChallengesOperation / Performance impact

• Inventory Visibility• Lead Time Accuracy

Global JMI/HubOperation

VOI :Vendor Owned Inventory

QOI : Quanta Owned Inventory

1. 13 weeks FCST2. FCST commitment

3. Ship 2 weeks FCST QTYor Safety Stocks

or Replenish5. Ship Notice5. Ship Notice

4. Call Off (Pull Signal)

4. PO6. Invoice

Solutions :


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廣達集團全球視訊網Facts and ChallengesFacts and ChallengesOperation / Performance impact

Taiwan Unique ODM BusinessNeed to have JMI/Hub Globally • Inventory Visibility

• Lead Time Accuracy

JMI/Hub JMI/Hub

JMI/Hub

JMI/Hub

JMI/Hub

JMI/Hub

JMI/Hub

JMI/Hub

JMI/Hub

Run Location Management : China 2 ; USA 2 ; EU 2

USA : Texas ; Arizona ; Las-vegas (Nevada) ; Nashville (Tennessee)…EU : Amsterdam ; Germany ; Prague (Czech)……………………………..

China Shanghai外高橋

深圳; 東莞

TFT/LCD Battle Fields Readiness TFT/LCD Battle Fields Readiness ---------- Taiwan Proprietary Global LogisticsTaiwan Proprietary Global Logistics !!

台灣科技台灣科技100100大大 NO.1 NO.1 聯詠聯詠

TFTTFT--LCD LCD 驅動驅動 ICIC..

中國科技中國科技100100大大 No.1 No.1 京東方京東方

TFTTFT--LCD Panel Manufacturing. LCD Panel Manufacturing.

全球科技全球科技100100大大 No1. LG PhilipsNo1. LG PhilipsTFTTFT--LCD Large Size Panel Manufacturing.LCD Large Size Panel Manufacturing.

TaiwanTaiwan’’s ODM next battle fields ares ODM next battle fields are ::Consumer Electronic + Computing + Communication

----- 3C Integration with Individual Customer Taste !------ Digital Customer ( Digital Home )


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2002 2003 2004

Taiwan TFT/LCD Marketing ShareTaiwan TFT/LCD Marketing Share

ReferenceFrom

Display Search

台灣

韓國

日本

中國

3.6 3.22.3

24.6

18.2

14.2

33.4

40.8

38.337.8

41.4

42.2互相保證摧毀MAD:Mutually AssuredDestruction

LCD 產能最佳化 (MES/CIM):產能利用率為獲利依歸 (By Equipment Utilization)產品產出1-2週; 追求良率 (Yield Rate)多導入APS: Advance Planning System為計劃性生產以最佳市價為作業依歸 (By Marketing Size Price)供應鏈組成為下游 LCM組裝廠

LCM 運籌最佳化 (ERP/SCM):庫存週轉率為獲利依歸 (By Inventory TAT)生產至出貨1-2天; 追求速度 (Speed)為計劃性量產關係; 強調 SCM Execution以全球運籌為作業依歸 (By Global Logistics)供應鏈組成為上下游零組件製造工廠

TFT/LCD ManufacturingTFT/LCD Manufacturing----- Combination IT Processes

友達奇美廣輝華映彩晶

:

鴻海廣達仁寶華碩寶成

::


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CorporateCustomer

Contract Manufacturer

DesignPartners

Component Supplier

Raw MaterialSupplier

Inventec

Wistron

Compal

Small RetailCustomer

Large Retail Customer

Consumer

Quanta

Taiwan Global Logistics Center

Wistron USA Final Assembly

Quanta USA Final Assembly

Compal USA Final Assembly

Inventec USA Final Assembly

Present VMI/Hub OperationPresent VMI/Hub Operation

Customer VMI/Hub

Customer VMI/Hub

Customer VMI/Hub

Customer VMI/Hub

CustomerPO

SuppliersPO Manufacturing

CenterConfiguration

Center

Direct Ship

Inventory SharingValue Sharing

CorporateCustomer

Information Sharing Benefits Sharing

Contract Manufacturer

DesignPartners

Component Supplier

Raw MaterialSupplier

Inventec

Wistron

Compal

Small RetailCustomer

Large Retail Customer

ConsumerQuanta

Taiwan Central Sharing W/H

Manufacturing Center

Quanta USA Final Assembly Wistron USA

Final Assembly

Inventec USA Final Assembly

Compal USA Final Assembly

Central Sharing WarehouseCentral Sharing Warehouse

Direct Ship


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TaiwanTaiwan--Way Global LogisticsWay Global Logistics---------- Taiwan Proprietary Global LogisticsTaiwan Proprietary Global Logistics !!

Build Build repeatablerepeatable & Private solution !& Private solution !Engineer once Engineer once –– implement implement many territory.many territory.Keep competitor out of our dominated market.Keep competitor out of our dominated market.

Utilize across theUtilize across the TGLN via Internet !TGLN via Internet !Manufacturing Manufacturing and Suppliersand Suppliers IntegrationIntegrationBuyersBuyers’’ Buyer, SellersBuyer, Sellers’’ SellerSeller Linkages Linkages

Creating Creating Integrated SC SolutionIntegrated SC Solution is key !is key !TaiwanTaiwan’’s ODM chosen standards ares ODM chosen standards are ::

Web -Services

Integrated supply chainIntegrated supply chain

Visibility Queries into supply’s capacity throughout the entire supply chain globally. --

Supplier ODM Customer

Visibility Visibility

CPFR : Collaborative Planning Forecasting Replenishment

Synchronize and Collaborate

** Manufacturer are seeking for SCM execution and integration solution;To instead of global VMI/HUB everywhere solution.

* * Cheap way Web Services

** Web Services is a cheap way to do XML data exchange compare withRosettaNet data exchange solution.


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TGLN Future Sharing :TGLN Future Sharing :------SOA/Web Services GroupSOA/Web Services Group

UDDI SERVER

ODMA TEAM

ODMA Application Site

Production DB

QDMB Application Site

ODMB TEAM

Web Services=

Web Services發佈發佈

應用程式應用程式

Register & Search

ERP/SAP W/H DB

Find Find

adapter adapter

Web Services

Provider

Web Services

Provider

TGLNSOA

Benefits of the TGLNBenefits of the TGLN-------- GQR & SCME with Web ServicesGQR & SCME with Web Services

Inventory ReservationN Tiers Inventory Visibility

Quick Inventory TATLiability Shifting

Inventory Cost Saving

Shorten Customer Lead Time

Delivery Predictability

Shipment Visibility

Global CTO/DSBusiness Enable

Advanced Booking Reservation

Marketing ForecastManagement

Order Fulfill visibility

Customer Satisfaction

SCM Execution Efficiency

Documents

台灣製造業全球運籌與供應鏈執行 - scu.edu.t · 台灣製造業全球運籌與供應鏈執行 - 585 - Facts and Challenges廣達集團全球視訊網 Operation / Performance