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8/10/2019 ch13 - Accounting Manajemen
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Performance
Evaluation in
the
Decentralized
Firm
CHAPTER
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1. Define responsibility accounting, and
describe four types of responsibility centers.
2. Tell why firms choose to decentralize.
3. Compute and explain return on investment
(ROI) and economic value added (EVA).
4. Discuss methods of evaluating and rewarding
managerial performance.
5. Explain the role of transfer pricing in a
decentralized firm.
Objectives
After studying this
chapter, you should
be able to:
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Responsibil i ty accounting is a system that
measures the results of each responsibility
center according to the information managers
need to operate their centers.
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Types of Responsibility Centers
Profit center: A responsibility center in
which a manager is responsible for
both revenues and costs.
Investment center: A responsibility
center in which a manager is
responsible for revenues, costs, and
investments.
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ACCOUNTING INFORMATION USED TO MEASURE
PERFORMANCE
Capital
Cost Sales Investment Other
Cost center x
Revenue center Direct cost xonly
Profit center x x
Investment center x x x x
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Reasons for Decentralization
1. Ease of gathering and using local
information
2. Focusing of central management
3. Training and motivating segment
managers
4. Enhanced competition, exposing segments
to market forces
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Return on Investment
ROI =Operating income
Average operating assets
Beginning net book value +
Ending net book value2
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Comparison of ROI
Electronics Medical Supplies
Divisions Divisions
2003:
Sales $30,000,000 $117,00,000
Operating income 1,800,000 3,510,000Average operating assets 10,000,000 19,500,000
ROI 18 18% %
$1,800,000
$10,000,000
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Comparison of ROI
Electronics Medical Supplies
Divisions Divisions
2004:
Sales $40,000,000 $117,00,000
Operating income 2,000,000 2,925,000Average operating assets 10,000,000 19,500,000
ROI 20 15% %
$2,000,000
$10,000,000
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Margin and Turnover
ROI = Margin x Turnover
Operating Income
Sales
Sales
Average operating assets
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MARGIN AND TURNOVER COMPARISONS
Electronics Medical SuppliesDivision Division
Margin 6.0% 5.0% 3.0% 2.5%Turnover x 3.0 x 4.0 x 6.0 x 6.0
ROI 18.0% 20.0% 18.0% 15.0%
2003 2004 2003 2004
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1. It encourages managers tofocus on the relationshipamong sales, expenses, and
investments.2. It encourages managers to
focus on cost efficiency.
3. It encourages managers tofocus on operating assetefficiency.
Advantages of ROI
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1) It can produce a narrowfocus on divisional profitability at the expense
of profitability for theoverall firm.
2) It encourages managers tofocus on the short run at theexpense of the long run.
Disadvantages of ROI
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Economic value added (EVA) is after-tax operating profit minus the totalannual cost of capital.
EVA = After-tax operating income – (Weighted
average cost of capital x Total capital
employed)
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There are two steps involved in
computing cost of capital:
1. Determine the
weighted average costof capital (a
percentage figure)
2. Determine the totaldollar amount of
capital employed
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Weighted Average Cost of Capital
Suppose that a company has two sources offinancing: $2 million of long-term bonds paying
9 percent interest and $6 million of common
stock, which is considered to be of average risk.
If the company’s tax rate is 40 percent and the
rate of interest on long-term government bonds
is 6 percent, the company’s weighted average
cost of capital is computed as follows:
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Weighted Average Cost of Capital
Amount Percent x After-Tax Cost = Weighted CostBonds $2,000,000 0.25 0.009(1 – 0.4) = .054 0.0135
Equity 6,000,000 0.75 0.06 + 0.06 = .120 0.0900
Total $8,000,000 0.1035Thus, the company’s
weighted average is
10.35 percent.
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Suppose that Mahalo, Inc., had after-taxoperating income last year of $900,000. Three
sources of financing were used by the company:$2 million of mortgage bonds paying 8 percentinterest, $3 million of unsecured bonds paying10 percent interest, and $10 million in commonstock, which was considered to be no more or
less risky than other stocks. Mahalo, Inc. paysa marginal tax rate of 40 percent.
EVA Example
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Weighted Average Cost of Capital
WeightedAmount Percent x After-Tax Cost = Cost
Mortgage
bonds $ 2,000,000 0.133 0.048 0.006
Unsecured bonds 3,000,000 0.200 0.060 0.012
Common
stock 10,000,000 0.667 0.120 0.080
Total $15,000,000Weighted average cost of capital 0.098
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Mahalo’s EVA is calculated as follows:
After tax operating income $900,000
Less: Cost of capital 784,000
EVA $116,000
EVA Example
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A number of companies have discovered thatEVA helps to encourage the right kind of behavior from their divisions in a way thatemphasis on operating income alone cannot.The underlying reason is EVA’s reliance on thetrue cost of capital.
Behavioral Aspects of EVA
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Behavioral Aspects of EVA
In many companies, the responsibility for
investment decisions rests with corporatemanagement. As a result, the cost of capital isconsidered a corporate expense. If a division
builds inventories and investment, the cost offinancing that investment is passed along to theoverall income statement and does not show upas a reduction from the division’s operating
income.
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Why would managers not provide good service?
There are three reasons:
1. They may have low abil i ty
2. They may prefer not to work as hard as
needed
3. They may prefer to spend company resources
on perquisi tes
Incentive Pay for Managers
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Incentive Pay for Managers
Perquisites are a type of fringe benefit given
to managers over and above a salary.
A nice office
Use of a company car or jet
Expense accounts
Paid country club memberships
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The value of a
transferred good is
revenue to the sellingdivision and cost to the
buying division. This
value is called transfer pricing .
Transfer Pricing
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(1) divisional performance measures
(2) firmwide profits
(3) divisional autonomy
Transfer Pricing
Transfer pricing affects both transferring divisions
and the firm as a whole through its impact on--
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Opportunity Cost Approach
This approach identifies the minimum and
maximum price that a selling division would be
willing to accept and the maximum price that a
buying division would be willing to pay.
The minimum transfer pr ice is the transfer price that
would leave the selling division no worse off if the
goods were sold to an internal division than if thegood were sold to an external party (floor) .
The maximum transfer price is the transfer price that
would leave the buying division no worse off if an
input were purchased from an internal division than ifthe good were purchased externally (ceiling) .
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The Transfer Pricing Illustration
Tyson Manufacturers
produces small appliances.
The Small Parts Division
produces parts used by theSmall Motors Division.
The parts also are sold to
other manufacturers and
wholesalers.
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The Transfer Pricing Illustration
The Small Motors Division is
operating at 70 percent
capacity. A request is received
for 100,000 units of a certain
model at $30 per unit. Acomponent for this motor can
be supplied by the Small Parts
Division. The transfer price is
$8 despite the Small PartsDivision only experiencing a
cost of $5 per unit.
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The Transfer Pricing Illustration
Using the $8 transfer price, thetotal cost is $31 per unit,
calculated as follows:
Direct materials $10Transferred-in component 8
Direct labor 2
Variable overhead 1
Fixed overhead 10Total cost $31
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The Transfer Pricing Illustration
The Small Motors Division is
operating at 70 percent capacity,
so the $10 fixed cost is not
relevant. Recalculating the cost--
The Small Motors Division can pay the Small Parts
Division $8 per unit and still make a substantial
contribution to the overall profitability of the Division.
Direct materials $10Transferred-in component 8
Direct labor 2
Variable overhead 1
Total cost $21
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Negotiated Transfer Prices
When imperfections exist in
competitive markets for the
intermediate product, market price
may no longer be suitable.
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Negotiated Transfer Prices
In this case, negotiated transfer
prices may be a practical
alternative. Opportunity costs can
be used to define the boundaries of
the negotiation set.
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Disadvantages of Negotiated
Transfer Prices
1. A division manager who has private
information may take advantage of another
divisional manager.
2. Performance measures may be distorted by
the negotiated skills of managers.
3. Negotiation can consume considerable time
and resources.
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Despite the disadvantages,
negotiated price transfer prices offer
some hope of complying with thethree criteria of goal congruence,
autonomy, and accurate
performance evaluation.
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The End
Chapter Thirteen
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