CHALMERS, F. Graeme. Aesthetic Experience and Social Status

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    G

    raeme C ha

    lmers

    A

    s

    sistant Pr

    ofessor Dep

    artm ent o F

    ine A rts

    ir

    G eorge Wi l

    l iams  Univer

    si ty Mont rea

    l.

    Art

     serves

    as

    an aid in iden

    ti fy ing socia

    l

    pos i t ion.

    Adr ian G erb

    rands,

    1

    a Du

    tch

    a

    nthropo logis

    t , pos i ts tha

    t the socia l

    s tatus

    aspect is the m ost comm on funct ion of art,

    excep

    t ing the re lig

    ious one. In

     th is pape r

    some h is

    tor ica l , e thn

    ologica l , and

      con tem

    por

    ary aspects

    of th is phenom

    ena wi l l

    be

    exam

    ined.

    Th

    e maintenan

    ce

    of

    a h ie r

    arch ica l soc

    ial

    s truc

    ture seems 

    to

    directly

    en

    courage the

     

    develo p

    ment

    of

    cert

    a in ar t objec

    ts. Where a

     

    so

    c iety has de

    veloped to 

    incl

    ude

    pres id

    ents,

    kings,  the pr iesthood, etc.

    as 

    establ ished  insti

    tu t ions,  t

    here appear

    s to have ari

    sen the

    need to exp

    ress and str

    engthen thes

    e socia l

    pos it io

    ns through 

    symbols suc

    h

    as

    crests, 

    monumen

    ts , ins ignias

    , seals, and 

    wear ing

    apparel . The

     carved hou

    se fronts of

    the New

    Zea

    land Maori,

     the totem p

    oles of the  N

    or th

    west Coas

    t Indians , an

    d the e labo

    rate head

    dresses of th

    e Plains Ind

    ians each sy

    mbol ized

    the

     status of the

      owners 

    in the i r soc ie ti

    es.

    Egypt ian fu

    nerary ar t is a s imi lar example

    of

    consp icu

    ous d isplay

    . Wingert2  re

    por ts that 

    3 2 

    am on

    g the Bapen

    de peop les  i

    n the wester

    n

    par t

    of 

    th

    e Congo, ea

    ch youth wo

    re, af ter

    in i t ia t ion ri t

    es, a smal l,

    carved iv

    ory maskette

    ar

    ound h is nec

    k. These em

    blems ind ic

    a ted

    ful l- f l

    edged mem

    bership in th

    e

    dult tr

    iba

    l

    society. La r

    ger ivory m a

    sk min iatu re

    s were

    wor

    n

    on the upp

    er a rm by  m

    embers

    of

    t

    he

    Warega tr ibe in the  nor theastern Congo

    region. T

    hey ind icate

    d the grade

    s they had

    ach ieved

    in their secret

    societies. In

      var ious

    parts  

    of Ocean ia sh

    el ls were wo

    rn as

    decor -

    t ive ind ica

    t ions

    of

    ra nk

    . Not all fac

    e and bod y

     

    p

    aint ing, sca r

    i f icat ion ,

    or ta too ing was

     rel

    igi-

    ousl

    y prescr ibed

     by

     

    tradit io n

    . Probab ly  a

     

    good d

    eal

    of

    i t was

      used as

    an express ion 

    o

    f

    sh

    eer vanity,  b

    u t some

    of i t denoted th

    e rank

    or

    sta

    tus

    of

    an in

    d iv idua l w it

    hin his grou

    p,

    and thus  had prestige value. In  short, m any 

    objects

    in   p

    r imi t ive soc

    ieties and c

    ontempo

    rary  c

    ul tures giv e

      prest ige

    to th ir

     

    owners

     

    by

    ind ica

    t ing that the

      owner can

    afford these

     

    luxuries

    or 

    d

    isplay i tem s

    , or that h is

      rank

    is   h

    igh enough

      that he is  e

    l ig ib le

    to

    po

    ssess

    them.

    A per t inen t

     example

    is the cerem on

    ial

    Spread the ed 

    Wil l iam K

    luba , 1974 

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    s

    old. (b)

     

    By 

    produc

    ing w orks so

     uncom

    prom

    ising ly big,

    s tark and un

    wie ldy that

    no

    bourgeo

    is could see

    k to use the

    m as  f latter

    ing decor

    or sta tus sym

    bols.  (c) By

    produc ing

    wo

    rks of an im

    personal or

    non-gestura

    l

    chara

    cter which l

    end themsel

    ves to mass

    product ion ,

     and wh ich ,

    therefore , ev

    eryone

    ca

    n own rather

     than  just th

    e wealthy el

    i te.  

    The avant-garde is  thus  produc ing work

    w hich is

    fundamenta l

    ly democra t i

    c in charac

    ter

    designed

     

    for

     consum

    pt ion  by al l .

     

    A rt , then ,

    has a spec i f

    ical ly econo

    mic aspect

    w

    hich  phi loso

    phers may

    have tended

     

    to

     

    igno

    re as  isolate

    d from , and

      irrelevant to

    , the 

    meanin

    g of art. Lo

    uis Harap w

    rote that

    p

    hi losophers

    have to

    o li t t le under

    stood

    how

    the economi

    c permeates

      all aspects

    of

    the creat ive process . In the past  soc iologists 

    have viewed

      art s the

    expression o

    f the 

    art is t

    's mi lieu

    or

    o

    f vague rac

    ia l  or

    social

    fo rce s.

    Only  the ma

    teria lists, he

      states,

    al tho

    ugh I do no

    t necessari ly

     agree, have

     

    grasped

      th e crucia

    l s ign i f icanc

    e of the

    art ist 's par

    t ic ipa t ion in

    product ion a

    nd of the

    st

    atus of his pr

    oduct as a

     commodi ty ,

      for

    they

    have had to

    l ive by it .  

    Harap ci tes

     an

    example

      in seventee

    nth century

      Hol land,

    w h

    ere , for inst

    ance , paint in

    gs were oft

    en

    excha

    nged for go

    ods at the fa

    ir sta lls. He

     

    cont inues But phi losophers have for t he most

    pa

    rt discou

    rsed air i ly ab

    out art as th

    ough

    su

    ch facts had

      no bear ing

    on aesthet ic

    s.

    They

    did not see that

      the necessi

    ty of sat isfy

    i

    ng the purch

    aser of art

    tended to m

    odify 

    w ha

    t the art is t s

    aid and how

      he said it.

    4

    The statu

    s of ar t

    s

    a

     com modity,

     

    o

    r as an

    inve

    stment, who

    se possessio

    n may incre

    ase

    The n

    te rsection

    Wil l iam

     Kluba , 1974

     

    3 5

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