CHAP 1 SOM

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A)True

B)False

2 INCORRECTThe value received from a service is often more tangible than the value received from a product.

A)True

B)False

3 INCORRECTEconomies tend to develop from agricultural-based to service-based to production-based.

A)True

B)False

4 INCORRECTDivision of labor is the hallmark of the industrial society.

A)True

B)False

5 INCORRECTThe service industry has been transformed by:

A)international competition

B)information technology

C)demographic shifts

D)All of the above

6 CORRECTIn which stage of economic activity do services first appear?

A)Secondary

B)Tertiary

C)Quaternary

D)Quinary

7 INCORRECTWhich of the following is of most interest to a post-industrial society?

A)Health and education

B)Profit maximization

C)Dominance over nature

D)Conservation

8 INCORRECTThe greatest change in projected U.S. employment will be in:

A)manufacturing.

B)financial services.

C)professional and business services.

D)healthcare and social assistance.

9 CORRECTWhich of the following isnota characteristic of an experience economy?

A)Buyer considered as guest.

B)The function is staged.

C)The seller is a provider.

D)Nature of the service is memorable.

10 INCORRECTWhich of the following is not considered one of the four realms of a service experience?

A)Engagement

B)Education

C)Estheticism

D)Escapism