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本教材はビジネス認定講師のみ対応しております。

CHAPTER 5: COMPANY CULTURE

Lesson 1: Company Image LISTENING

Can recall details about a company’s mission, vision, and core values.

In this lesson, you are going to listen to and recall details about the mission, vision, and core values of a company.

You are writing a situation in

which your student will be

asked questions, or they will be

asked to ask questions to you.

Make your situations as real as

you possibly can for your

student.

You are a new hire. A Human Resources officer shares with you information about the company’s mission, vision, and core values.

1. What are the qualities of your ideal company?

2. What beliefs and values would you like a company to have?

[to state a company's mission]

“As a frontrunner of the industry, we aim to

[produce high-quality food products that promote healthy living].”

[to state a company’s vision]

“Our vision is to

[encourage customers to adopt a health-conscious* lifestyle]

in the long run.”

[to state the core values of a

company]

“[SND Foods, Inc.] believes

that [simplicity and originality]

must be reflected in our

[products].”

*health-conscious – following a healthy diet and lifestyle

① IntroduceLesson Goal

“Today, we’re going to talk about a company’s mission,vision, and core values.”

• Ask the student to read the lesson goal. “Is it clear?”• Ask the warm-up questions.

Situation and Task

• Read the situation.• Read the task.

“Is it clear?” “Let’s go to the next part.”

② PresentExpressions

“Let’s look at the expressions used in stating acompany’s mission, vision, and core values.”

• Have the student read the first expression.• Explain the usage inside the brackets. “Is it clear?”

• Do the same for the second and third expressions.

“Is it clear?” “Let’s go to the next part.”

TEACHING NOTES

For Listening, focus on student’s understanding of the

listening text.

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本教材はビジネス認定講師のみ対応しております。

CHAPTER 5: COMPANY CULTURE

Lesson 1: Company Image LISTENING

These are the details that describe the image of a company:

Good morning! Welcome to SND Foods,

Inc. Before you begin your training, let me

share with you what the company is all

about. 1) As a frontrunner of the industry,

we aim to produce high-quality food

products that promote healthy living. You

can be confident that we use all-natural*

ingredients. 2) Our vision is to encourage

customers to adopt a health-conscious

lifestyle in the long run. To make it more

convenient for customers, we also keep our

products’ preparation process easy. 3) SND

Foods, Inc. believes that simplicity and

originality must be reflected in our

products.

Useful Information

1) CompanyMission Statement

The company’s purpose and objectives

2) Company VisionStatement

What the company wants to achieve after a certain period of time

3) Core Values

The guiding principles of a company

Listening Text

2) CompanyVision

Statement

3) Core Values

1) CompanyMission

Statement

TEACHING NOTES

② PresentUseful Information

“Let’s take a look at the useful information.” “Here are three details that can describe the image of a

company.”

• Have the student read the main points.

“Do you have any questions?” “Let’s go to the next part.”

③ UnderstandListening Text

“Now, I will read a part of an orientation that uses theexpressions. Please listen carefully.”

• Read the transcript on the page. Emphasize underlinedwords.

“Is it clear?” “Now, I have some questions for you.”

• Ask the following questions.

1. What does SND Foods aim to do? (As the frontrunner ofthe industry, SND Foods aims to produce high-qualityfood products that promote healthy living.)

2. How does SND Foods realize its vision? (It encouragescustomers to adopt a health-conscious lifestyle bykeeping its products’ preparation process easy.)

3. What are your company’s core values? (Student’sanswer)

“Do you have any questions?” “Let’s go to the next part.”

*all-natural – food that does not contain artificial flavors, preservatives, or colors

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本教材はビジネス認定講師のみ対応しております。

LISTENING TEACHING NOTES

③ UnderstandVocabulary

“Now, we have the useful vocabulary.”• Have the student read each word and its meaning. “Is it clear?”

- For lower-level students, give the following samplesentences:1. Our company is the frontrunner in the advertisingindustry.2. This brand promotes wellness and a healthy lifestyle.3. I need to adopt an active and healthy lifestyle.

• In case of pronunciation errors, send the following tothe student:frontrunner [FRUHNT-ruhn-er]promote [pruh-MOHT]adopt [uh-DOPT]

“Do you understand the new words?” “Now, let’s go to the next part, practice.”

frontrunner ( noun)

One that is lea ding

promote (verb)

To encourage a certain action

adopt (verb)

To follow an idea method

Useful Vocabulary

CHAPTER 5: COMPANY CULTURE

Lesson 1: Company Image

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本教材はビジネス認定講師のみ対応しております。

CHAPTER 5: COMPANY CULTURE

Lesson 1: Company Image LISTENING

Step 1

Listen to your tutor. Complete the expressions.

1. Mission: As a frontrunner of the industry, we aim to advocate social change by training young and highly skilled individuals.

2. Vision: Our vision is to become a leader in the international level in the long run.

3. Core values: M&C Group of Companies believes that

strong leadership, hard work, and diligence must be reflected

in our efforts.

TEACHING NOTES

④ PracticeStep 1

“Let’s practice today’s expressions.” “I will read a part of an orientation for new employees.

Please listen carefully.”

• Read the transcript below. Emphasize underlined words.

“M&C Group of Companies offers support for small businesses. As a frontrunner of the industry, we aim to advocate social change by training young and highly skilled individuals. We focus on different areas of specializations, from marketing to education. Our vision is to become an international leader in the long run. To achieve this, the corporation believes that strong leadership, hard work, and diligence must be reflected in our efforts.”

“Is it clear?”

- For lower-level students, repeat the underlined parts ifneeded.

“Good job!” “Let’s go to the next page.”

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本教材はビジネス認定講師のみ対応しております。

CHAPTER 5: COMPANY CULTURE

Lesson 1: Company Image LISTENING

Listen to your tutor. Then, give the complete expression.

Step 2

1. Mission: As a frontrunner in the industry, we aim to provide relevant and credible information to the public.

2. Vision: Our vision is to be the number one online news source for all social classes in the long run.

3. Core Values: The Prober believes that honesty and integrity

must be reflected in their writing.

TEACHING NOTES

④ PracticeStep 2

“Let’s practice again.” “I will read an introduction for an online news company.

Please listen carefully.”

• Read the transcript below. Emphasize underlined words.

“The Prober is an online news website established in 2007. As a frontrunner in the industry, we aim to provide relevant and credible information to the public. Our vision is to be the number one online news source for all social classes in the long run. Known for the accuracy of its work, The Prober believes that honesty and integrity must be reflected in our writing.”

“Is it clear?”

- For lower-level students, repeat the text using a slowerpace.

“Good job!” “Let’s go to the next page.”

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本教材はビジネス認定講師のみ対応しております。

CHAPTER 5: COMPANY CULTURE

Lesson 1: Company Image LISTENING

As a new employee, you attend an orientation about the

company. After the orientation, you share the details about the

company’s mission, vision, and core values to your friend, Tara.

Situation

T oday’s Expressions:

• “As a frontrunner of the industry we aim to [produce high-qualityfood products that promote healthy living].”

• “Our vision is to [encourage customers to adopt a health-consciouslifestyle] in the long run.”

• “[SND Foods, Inc.] believes that [simplicity and originality] must bereflected in our [products].”

TEACHING NOTES

⑤ ChallengeSituation

• This should be a simulation of a real-life situation, and must bedistinct from the Practice part.

• Corrections and pronunciation practice should only be done afterthe challenge is finished.

"Are you ready for the challenge?" "First, please read today's expressions."

• Let the student read the expressions. "You will listen to these expressions in the challenge."

"Now, this is your situation."• Read the situation.

“Now, I will be the facilitator of the orientation and I will read apart of the orientation. Please listen carefully.”

• Read the transcript below. Emphasize underlined words.

“Today, let me share some information that will help you understand La Belle Clothing Co. better. As a frontrunner of the industry, we aim to inspire individuals to experiment with fashion. Tori Collins, the company’s resident designer, is continuing to come up with a variety of designs that will suit different personalities. Our vision is to help customers develop their own personal style in the long run. Our clothing line is modern, but still affordable. The company believes that creativity, originality, and resourcefulness must be reflected in our products.”

“Is it clear?” “Now, I will be your friend, Tara. Tell me about your new

company’s image.” “I’ll start.”

- For lower-level students, repeat the text using a slower pace.

• Make the discussion as natural as possible.

• Start the conversation with: “So, (student’s name), today wasyour orientation at La Belle, right? How was it?”

• Guide Questions:1. Good to hear that! I’ve always been interested in La Belle

Clothing Co. Can you tell me about the company’s mission?2. Impressive. How about its vision?3. Really? Now, I’m becoming more interested to check out La

Belle’s fashion line. Did they also share their core values?4. So, how do you like your new company so far?5. Are your values the same as La Belle's?

• End the conversation with: “I think your new company has a goodimage. I hope you enjoy working there!”

• Give feedback after finishing the challenge.

“Great job!” “Let’s go to the next part, discussion.”

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本教材はビジネス認定講師のみ対応しております。

LISTENING TEACHING NOTES

⑤ ChallengeDiscussion

“Now, let’s have a discussion.” “Please choose a category you would like to discuss.”

• Ask the questions under the student's preferred category.• If the student cannot choose, pick a category.• If there is remaining time, let the student choose another

category.• Give feedback after finishing the discussion.

”Great job!” ”Let’s go to the last part, Feedback.”

I. MISSION

1. What does your company aim to do?

2. Should all employees be aware of the company’s mission? Explain.

3. What do you do to help the company achieve its mission?

II. VISION

1. What is your company’s vision?

2. What is the importance of having a company vision?

3. Do you think it is possible to achieve your company’s vision in the long run?Why or why not?

III. CORE VALUES

1. What does your company do to promote its core values?

2. Does your company’s core values align with yours? How?

3. Does your company’s mission and vision align with its core values? How?

Choose one category, then answer the questions. Discussion

CHAPTER 5: COMPANY CULTURE

Lesson 1: Company Image

86

本教材はビジネス認定講師のみ対応しております。

CHAPTER 5: COMPANY CULTURE

Lesson 1: Company Image LISTENING

Can recall details about a company’s mission, vision, and core values.

Chapter 5: COMPANY CULTURE SPEAKING

Lesson 2: Flexi-time

Next Lesson

[to state a company’s mission]

“As a frontrunner of the industry, we aim to

[produce high-quality food products that promote healthy living].”

[to state a company’s vision]

“Our vision is to

[encourage customers to adopt

a health-conscious lifestyle] in

the long run.”

[to state the core values of a

company]

“[SND Foods, Inc.] believes

that [simplicity and originality]must be reflected in our

[products].”

TEACHING NOTES

⑥ FeedbackLesson Goal

“It’s the end of the lesson. Great job! Now, let’s reviewtoday’s lesson goal.”

• Ask the student to read the lesson goal.• Let the student read the expressions.

“Were you able to achieve today’s lesson goal?”

Feedback from Tutor “Now, I will give feedback on your performance in today’s

lesson.”• Fill in and send the template below via chat box to

complement your verbal feedback.

*OVERALL SCORE* Overall: - Always fill in eachsection withcorrections/feedback.- Maximum of 3 itemsper category.

Vocabulary: - Read the word andhave the student repeatthe meaning.

Grammar: - Say, “You said...(incorrect grammar).”- Ask the student to readthe corrected sentence.

Pronunciation: - Read the word andhave the student repeat.- Correct if needed.

- comment--

*Vocabulary/Phrases*- word/phrase- word/phrase- word/phrase

*Grammar*incorrect grammar = correct grammar incorrect grammar = correct grammar

*Pronunciation*- mispronounced word- mispronounced word- mispronounced word

• Practice the mispronounced words with the student.• Wrap up by reiterating the overall performance and

student’s achievement of the goal.• Encourage the student to take the next lesson by saying:

“To address your points for improvement, please take the next lesson, ‘Flexi-time' of Chapter 5: Company Culture.”

For errors and other material-related concerns, please send an e-mail to tutor.support@rarejob.com.ph.