TABLE OF CONTENTS

Chapter Overview ……………………………………………………………………………………..

SWOT Analysis …………………………………………………………………………………………..

Professional Development ………………………………………………………………………..

Community Service ……………………………………………………………………………………

Fundraising ………………………………………………………………………………………………..

Members …………………………………………………………………………………………………..

Communication …………………………………………………………………………………………

Chapter Operations …………………………………………………………………………………..

Calendar of Events …………………………………………………………………………………….

Budget ……………………………………………………………………………………………………….

CHAPTER OVERVIEWThe Hofstra American Marketing Association (HAMA) is the largest, pre-professional organization at Hofstra University. HAMA takes pride in producing the next generation of marketers. In conjunction with the Frank G. Zarb School of Business, we offer a number of opportunities for not only marketing majors, but for all business majors. HAMA has built a strong membership base and continues to grow, not only in number, but also in the respect endowed from the business school and the university as a whole.

Mission StatementHAMA is a student-run professional business organization that seeks to develop the best and brightest marketing students by providing valuable hands-on career and leadership experience and educational support.

2010 – 2011 Theme: “Marketing: Controlling Our Future”The organizational theme implemented this year is “Marketing: Controlling Our Future.” In addition to educating our members about the influence of marketing, we assist them in gaining a control of their future by helping them find their vision, design a plan, and take action. This will be accomplished through quality events that provide our members with valuable marketing and networking experience.

S.W.O.T AnalysisStrengths Weaknesses Opportunities Threats

Corporate connections with leading industry professionals provide our members with unparalleled networking opportunities.

Diverse membership contributes to our chapter’s resourcefulness.

Strong organizational leadership effectively and efficiently maximizes our chapter’s success.

Fiscally stable.

Few hands-on projects available to members.

Insufficient training of executive board members has led to inadequate task management.

Large member base creates difficulty in keeping everyone involved and updated.

Broad membership responsibilities have led to role ambiguity.

Many young members, thus an experience difference.

Utilize our location for career and networking opportunities in New York City.

Establish partnerships with other Hofstra organizations.

Develop corporate sponsorships with some of the nation’s largest businesses.

Depleting funds from the Student Government Association will hinder organizational growth.

Rules and regulations enforced by SGA limit our budget, events, advertising, and operations.

Similar campus organizations will impede student recruitment.

Many members are ambitious and involved in many other organizations that cause scheduling conflicts.