Whole Foods

  • View
    291

  • Download
    4

Embed Size (px)

Transcript

  • 1. 11 12 1-30 31-71 72-103Whole foods

2. : 2005 - 2009 3. 2005-, 2008-, 4. 2005 2007 - - 2008 5. 6. : 7. - - - - -- 8. 240% 2005-. - ? 9. : 10. ( -) (- , - ( ) (, ) : 11. : 12. - 13. 14. 15. - 16. Whole Foods 3% 17. 2008- 50% 2007- 18. : 19. 20. , Wal-Mart , Wal-Mart 21. 22. :- Kroger- Safeway- Supervalu - Trader Joes 23. Kroger : / . :- 44 , 31 - :- - 24. Safeway : , Safeway :- - :- - 25. Supervalu : - , . - - - - / - Wal-Mart 26. Trader Joes : , - - - - - 27. 28. 29. 30. : 31. 32. - - .- - - 33. 34. - 35. 36. . , , - 37. 38. - . 39. ? 40. ... 41. ! 42. , . 43. 44. 45. Whole Foods Whole Foods , Whole Foods 46. low-cost - low-cost - , 47. 2006 . 48. - - 49. , 50. , 2008 51. 52. SWOT 53. - / 54. , 55. 56. 200420052006 2007 20081.451.611.22 0.86 0.93 37.627.731.3 54.6 55.5 0.6 0.4 0.51.21.2 9 9 10 88 252728 23 24 57. , , 50 , , 120% 9 . , 58. 2004 2005200620072008 34.7%35.1% 34.9% 34.8% 34.0% 5.6% 4.9%5.7%4.5%3.0%73.5%74.2% 72.6% 74.5% 77.9% 1.4%2.2%1.9%3.1%3.4%- 1.06 1.051.461.3 0.82 59. , - 34% - 5 2004- 2007, 2008 . 60. 61. Whole Foods -, Whole Foods - Whole Foods 62. 63. / 64. 65. 66. 67. - - , 68. 14 Wild Oats , , 69. Whole Foods - , , . 14 $ 3 . , $ 886 , 4 . . 70. : 71. 72. : 73. 20082009 2010 2011 1. $7,953,912 $39,770 $8,192,529$53,251$8,356,379 $54,316 $8,556,932$42,785 (000) $12,324$12,425$12,425$7,949 $6,441 $483 $11,000$825$11,000 $825$6,929.38 $520 PR$400 $600 $600$500 $5,000 $7,000 $7,000$6,000 $27,445$40,000$43,000 $40,000 275285295 305 125175182 164 100140146 131 7510510998 ROI (000) $14,890$47,675$42,588$19,883 $12,882$44,000$38,500$17,323 $1,208 $2,475 $2,888 $1,559 PR$800 $1,200 $1,200 $1,000 $82,336 $120,000 $129,000 $120,000 ROI $97,226 $167,675 $171,588 $139,883 74. 1. Whole Foods, - 2. , - 3. , - 4. West Coast , - 75. 1. Value-Based Pricing , 2. - , Whole Foods COGS - 3. , 76. 1. :Cook-at-home Restaurant Boxes 2. - 3. , 77. 1. Get more, Live Healthy 78. 2. Top Chef Hells Kitchen Biggest Loser 79. 1. 2. 80. Online 1. Website 2. Online , Whole Foods Conde Nast 81. 1. CRM online $1,000 , %10- - 82. 1. 30% 2008. 2. - 83. : 84. 1. Our Community Cares 10% , - 1. Fitness Challenge 85. "Our Community Cares" 275 @ Whole Foods$7,953,000,000 () $79,233 ()$19,808% @ WF 0.25 100 26% 10.00% , 10.00% () () , $51,501.37 $5,150,136.99 , $5,150.14 $133,903.56 $46,351.23 $5,016,233.42"Gym Challenges" 100 25 52 $130,000.00 / $4,886,233.42 86. : 87. 20% 1. A way to avoid further layoffs 2. 10% 3. $28 4. R&D 88. 1. , $75,000, 2. , 3. 4. 89. D&R , 1. ATM 2. Farm-2-Fork 3. , 4. Whole Foods 5. 6. $20,000 , 90. Whole Foods 1. - 2. 3. COGS 22.5% 2008., 20% 2009-2011. 91. : 92. - 14 6 , . , 2011. , , , $804 . , 40,000 , 14- , 560,000 . , $450 34%, , , . , Wild Oats fleet .1. , 2011.2. , , , - . 93. -Whole Foods 20082009 20102011 275 283289 296 86 7 7,953,912 8,192,529 8,356,3798,556,932 5,247,207 5,404,623 5,512,7155,645,020 2,705,705 2,787,905 2,843,6642,911,912 2,107,940 2,171,178 2,214,6022,267,752 270,428 278,541284,112 290,930 55,55457,221 58,36559,766 , 36,54537,641 38,39439,316 236,238 243,325248,191 254,148 36,41637,508 38,25939,177 6,697 6,8987,063 7,205 206,519 212,714216,996 222,176 91,99594,755 97,02998,970 $114,524$117,960 $119,967$123,206 94. - 1. - , 30 .2. - , .3. , , , , . 1. L/T & - .2. 60 . : 30 60 , .3. , 40 32 .4. 5. - , 6. , 95. -Whole Foods 2008 2009 2010 2011 : 31,151 31,951 32,590 33,372 115,424118,887121,264124,175 327,452337,276344,021352,278 148,579153,036156,097159,843 622,606641,149653,972669,668 , 1,900,1171,994,3302,093,1612,195,581659,559679,346692,933709,563 , 187,501174,521178,011182,284 10,953 11,282 11,507 11,783 $3,380,736 $3,500,628 $3,629,585 $3,768,879 T : 380357336316 183,134172,146161,817152,108 , , 196,233184,459173,391162,988 ---- 286,430269,244253,090237,904 666,177626,206588,634553,316 928,790919,502910,307901,204 199,635187,657176,397165,814 80,110 79,309 78,516 77,731 1,874,7121,186,4681,165,2201,144,748 : 1,066,1801,130,1511,197,9601,269,837 439,844557,804677,771800,977 1,506,0241,687,9541,875,7312,070,814 $3,380,736 $3,500,629 $3,629,585 $3,768,879 96. 2008 200920102011 114,524117,960 119,967 123,206 : 249,213253,242 257,336 261,496 12,949 , 10,505 (9,980) , (5,686) 43,906 (11,978) (11,259) (10,584) 11,603 : (10,188)(3,463) (2,378) (2,910) (52,023)(9,824) (6,745) (8,257) (35,467)(4,457) (3,061) (3,746) (45,960) (10,988) (10,329) (9,709) , , 14,253 (11,774) (11,068) (10,403) 13,860--- 14,241(801) (793)(785) 325,760317,917 331,671 338,308 97. 2008 200920102011 (357,511)(269,650) (272,719) (275,917) , , 164,522 (94,213)(98,830) (102,420) 1,500 (1,402) 12,980(3,490) (4,272) a (194,346) 194,316 () 1,693 , (5,480)(19,787)(13,587)(16,630) e , 163,913 (3,245) (329) (226) (276) (365,054)(370,999) (388,852) (399,516) (109,072) - - - 18,01963,97167,80971,878 - , 5,686 317,000 (161,153)(9,288) (9,195) (9,103) (652)(801) (793) (785) ( ) 69,82853,88257,82161,989 30,543 800 639 782 61731,15131,95132,590 31,15131,95132,59033,372 98. 99. Whole Foods , , COGS , Whole Foods , 100. http://www.slideshare.net/allenallaman/wholestratfinalweb . 101. !