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Christer Sjöström
Presidentof
VascaiaTartu Ülikooli majandusteaduskonna ettevõtluskeskuse konverentsil: „MENTORLUSSUHE, KASULIK MÕLEMALE OSAPOOLELE!?“
Tartu, Eesti 15.04.2007
Mentorship for entrepreneurs
An alternative to selfemployment
Mentor characteristics
Professional competence & suitable experienceNetwork & interest in peolpleGood listenerNo competitionMotivation in development & problem solvingFeedback
A world in change
GlobalisationGlobalisation
Trends and changes in societyTrends and changes in society
Technology changeTechnology change
LeadershipLeadership
How does all this How does all this influence youinfluence you Individual
TeamCompany
Is there any demand for consultancy ?
New design New products New production methods New organisation Losses New laws, rules and regulations New administrative routines Temporary needs Education
GENCHI GENBUTSU
japaneese for ”Go look for yourself”
Your marketplace
• Target group
• Perform your own market research
• Read Magazines
• Trends you see and hear?
• Take a clear market position!
Services
Which specialities could be my servicesBackground factorsCharateristics for my serviceDescribe their benefitsWhat kind of business goals do they reach
Customer p
erspecti
ve
Possible questions on benefits
Increased profitLess costsIncreased salesBetter qualityLess staff turn-over +/- warehouse turn-overA better dialogue within the companyImproved customer satisfactionImproved circulation in stock and workJust-in-time
Who needs/buy your service today
Actual customers
Prospective customers
Competitors
Consultant profile
Short presentation and backgroundActing rolesCompetencesFormer positions and assignmentsReferences
”Vascaia ground values are built on our ethical policy and quality program approved by
all consultants”
Business plan•Business concept•Services (products) •Network and qualifications•Market•Marketing and selling•Competitors•Economical information•Threats and opportunities•Miscellaneous
