Wilkes University

COM 302Sarah Delaney Trevor Hirsh

Joshua Pellew Matthew VitalBethany Yamrick

Goals & Objectives

GOALS

To educate Wilkes students, faculty and staff about Wilkes Center for Global Education & Diversity

To educate and encourage Wilkes students to learn more about study abroad programs and consider the benefits

Facilitate event, “See the World… Study Aboard”, to attract new students and educate them about study aboard and the Center

GOALS

Target # of people educated

Make Wilkes’ students aware of the value in study abroad

To attract staff & faculty to attend the event and also encourage them to get involved and to learn more themselves, so they can further answer student questions about the Center or study aboard

Students in COM302 refine and improve public relations skills

OBJECTIVES

*TO EDUCATE THROUGH MEDIA*

The Beacon (printed day of the event)

PSA (script)/Wilkes Radio Station WCLH

Media Advisory

OBJECTIVES Backgrounder

“Explore the World” by Sarah Delaney

Feature Stories “Travels through Europe…Study Aboard Experience of 5 Wilkes

Student” by Matt Vital “Study Aboard Australia, a Feature on Jenna Vella” by Bethany

Yamrick

Use all available media points on Wilkes Campus Newspaper (The Beacon) Wilkes Radio Station (WCLH) “Wilkes Today” on www.wilkes.edu Flyers, posters, hand-outs around campus

Audience Analysis

Our Audience

“See the World Study Abroad”

As a team we were in charge of spreading the word to the student body as well as out sources.

This was our target audience because the event is mainly for students interested in studying abroad and helping them finds ways to plan and finance their perspective study abroad trips.

Audiences

We used different mediums like flyers, public service announcements on WCLH, The Beacon newspaper, and Wilkes today to appeal to our audience because the students are the audience who need the information to learn about the study abroad program at Wilkes.

Our main angle to appeal to our audience was to create flyers so that students who travel everyday between classes can be aware if they have any interest in attending.

Strategies and Tactics

Strategies

1. Awareness

2. Event

Biographical Sketch

onDr.

Fonjweng

Frequently Asked Question

s

Strategies

1. Awareness

2. Event

Feature on

Wilkes Student

Who Studied

in Australia

Poster for the

Event

GANNT Chart

Final Assessment

Evaluation and Assessment

How Did We Determine if Our Event Was a Success?

Few ways to evaluate success New Event No Quantifiable Goals

Evaluation and Assessment (Cont’d)

Ways We Did Evaluate Success Media Coverage Attendance Overall Feedback

Future Book

Future Recommendations

Future Recommendations

Showcasing Background and statistics Welcome more international students Focused social media approach

Future Recommendations

Ideal ‘change’ & culture shock preparation Additional Factsheet/FAQ First hand experiences Reasons to travel (experience, develop,

enhance)

Effective communication and updates

Questions? Comments? Feedback?

Thank you.