Company Profile - PT. AJ Sequis Life

HEAD OFFICEPT. AJ. Sequis LifeSequis Center 6th floorJl. Jendral Sudirman no. 71Jakarta 12190Phone : (021) 5223 123Fax : (021) 5213 579 - 580www.sequislife.com

HEAD OFFICEPT. AJ. Sequis LifeSequis Center 6Jl. Jendral Sudirman no. 71Jakarta 12190Phone : (021) 5223 123

Company Profile

Starting from a small corporation, we are striving to surpass our competitors by providing

highest quality financial products and services to the customers and now becoming one

of the most successful, fastest growing life insurance company in Indonesia. We develop

products and services to meet our customers needs, giving them security, benefit and

peace of mind. Holding the future in our hands, we will continue the journey to build

a better tomorrow to more people across the nation.

For A Better TomorrowLetter from the President

Vision & Mission

Milestones

Values

Achievements

Backup Partners

Product Portfolio

Corporate Social Responsibility

Sequis Financial

Success Story

Dreams & Passion

Network

Table of Contents

04

05

06

08

09

10

12

14

15

20

21

22

4 Sequislife | For A Better Tomorrow Company Profile 5

Nearly seven and half years ago, we dared to face the stringent challenges to acquire New York Life International Corporations stake in PT AJ Sewu New York Life, and in late 2005 we had another opportunity to acquire Met Life Incorporations stake in PT AJ Met Life Sejahtera Indonesia. We are proudly saying that against all odds, our post acquisition track records show smooth transition period.

We have become one of the premiere life insurance companies in Indonesia that garnered many awards, among others as the Best Managed Life Insurance Companies in Indonesia for two consecutive years in 2005 and 2006, also Top 50 Indonesia Corporate Brands in 2010.

Our milestones shall serve as inspiration to move to greater heights-fast growth! We shall not unwind in the time of success and will keep on striding. For us, it is not enough just to have a brilliant strategy, blockbuster products or breakthrough technology. We are striving to reinforce ourselves toward the competitors. Our solid strategy will take us into a quantum leap. In this stage, it is crucial to transform our principles, people and business process.

We create new standard procedures to be implemented locally by adopting and developing global functional process. It is equally important to build bridges across silo within the company, as well as between our company and the market. Lastly, our business growth will be much faster by getting the right talents, help them to engage and build their capabilities. This, of course, has to be supported with collaborative culture. The leaders are expected to give agile and sound decisions, and employees are engaged to deliver our vision and strategy. Only then, we can have a real transformation that will deliver the desired business result.

On behalf of the Board Members. I would like to sincerely thank all our employees, business partners and associates, and especially our valuable clients who have been supportive in making Sequislife and Sequis Financial, stronger and bigger life insurance companies. Let us work hand in hand to strive to have successful journey into the Quantum Transformation phase - A journey to become the Life Insurance companies of choice in Indonesia.

Tatang Widjaja, President Director & CEO

OUR VISION To be the company of choices and market leader in Indonesia

Life Insurance Industry.

Sequislife is consistently striving to be the leading insurance

company with preferred products for family financial planning.

Our strategy calls for further services and the expansion of the

product innovations to continuously provide competitive

financial solutions.

OUR MISSION

To our Customers,

Sequislife will provide: Highest quality products. Innovative and Caring Service.

To our Business Associates and Employees,

Sequislife will provide: Continuously growing career opportunities. On-going professional development. An environment with the best and latest international

management practices.

To our Shareholders,

Sequislife will provide: Attractive returns on investment. Enhanced shareholders value.

To our Indonesian Communities,

Sequislife will commit to: Uphold the highest standards of integrity in

the life insurance industry. Contribute to Nation Building. Provide the best protection for A Better Tomorrow.

VISION & MISSION LETTER FROM THE PRESIDENT

Taking a Quantum Transformation Towards a Better Future.

Expanded its distribution to more than 100 sales offices

across Indonesia.

2009 Acquired its own office building Sequis Center located in

Central Business District.

Recorded growth of asset to more than IDR 5 trillion.

Launched Sequislife Training Academy of Excellence (STAE)

facility, including the newly set up AAJI online test room for

agent licensing.

Adding more policy holders to more than 200,000 people.

2010 Launched new National Service Center as our commitment

to deliver better service and customer experience.


For the Best in Each Step.

Sequislife was incorporated more than 25 years

ago under the name of PT Universal Life Indo.

In 1992, it became Sewu New York Life, established

under joint venture agreement with New York Life

(NYL) International Incorporation. Since the very

beginning, the company has shown very strong

commitment in establishing international life

insurance standard for the customers.

In 2003, the company acquired all of the NYL

shares, changed its name to Sequislife and

introduced a new slogan For A Better Tomorrow.

In late 2005, the company acquired Met Life

Indonesia to accommodate its expansive growth

and changed its name to Sequis Financial, a wholly

owned life insurance company by Sequislife.

In July 2009, as part of our long term strategy to

accommodate the companys strong competitive

growth and strong expansion, we have acquired

Sequis Center building, located in the Central

Business District, as the reflection of our strong

commitment for achieving better, faster and higher

level of service.

MILESTONES

1984 Established under PT Universal Life Indo.

1992 Entered into joint venture agreement with New York Life

(NYL) International Incorporation under the name of

Sewu New York Life.

2003 Acquired all of NYL shares and changed name to

Sequislife.

2004 Grew numbers of policy holders to more than 100,000

people.

2005 Acquired Met Life Indonesia to accommodate our expansive

growth and changed its name to Sequis Financial, a wholly

owned life insurance company by Sequislife which is

focusing in Alternative Distribution Channel (Institutional

Business, Bancassurance, Telemarketing).

2007 Achieved total premium income growth to more than

IDR 1 trillion.

1984 20052003 2009 20101992

The Company in Brief : Significant Events

2007 Top 25 Best IT System2009 Top 250 Indonesia Original Brands2010 Top 50 Indonesia Corporate Brands

2009 1st Good Life Insurance2009 3rd Good Life Insurance2010 Best Life Insurance

2002 Very Good Predicate2004 Very Good Predicate2005 Very Good Predicate

2005 Asuransi Jiwa Terbaik2006 Asuransi Jiwa Terbaik

2009 Most Innovative Customer 2005 Mobile Sales (Innovation Award)

We Value Our Customers in Every Way.

It is not about what you know, but what you do

about it that matters in this life. Sequislife is not just

a brand name for us, it carries out our commitments

and strong values.

VALUES

S : Security Financial Strength and Stability

E : Empowerment Sense of Ownership and Accountability

Q : Quest for Knowledge Continuous Learning and Improvement

U : Unity Together Everyone Achieves More

I : Integrity Honest, Open and Trustwothy

S : Service Excellence Beyond Customer Expectation

Our success can be measured through others

acknowledgements. Since our establishment,

Sequislife has obtained Very Good predicate from

Info Bank, awarded as Best Life Insurance by

Business Indonesia, before taking the stage 3rd

Good Life Insurance Company in 2009 as well as

Best Life Insurance Company in 2010 from Media

Asuransi.

Beyond those, Sequislifes innovative vision has

been awarded with Mobile Sales-Innovation Award

from the Indonesia Research & Technology Ministry,

while our brand originality has been acknowledged

by SWA Magazine as the only life insurance

company in Top 250 Indonesia Original Brands

2009 and Top 50 Corporate Brands 2010.

Recognized to Bring Challenges, to Achieve Tomorrow.


ACHIEVEMENTS VALUES

2009 3rd Good Life Insurance

2010 Best Life Insurance

2007 Top 25 Best IT System

2009 Top 250 Indonesia Original Brands

2010 Top 50 Indonesia Corporate Brands

2011 Indonesia Original Brand

2005 Asuransi Jiwa Terbaik

2006 Asuransi Jiwa Terbaik

2002 Very Good Predicate




2009 Most Innovative Customer

2005 Mobile Sales (Innovation Award)

2009 Nominator

2010 Bronze Award

2011 MURI

Perusahaan Asuransi Jiwa Lokal

Pertama di Indonesia yang Mengakuisisi

2(Dua) Perusahaan Asuransi Jiwa Asing

Perusahaan asuransi Jiwa Pertama yang

Mengadakan Malam Penghargaan di Luar

Negeri (Australia) dengan Bertemakan

Busana Batik


Together, Making Your Dreams Come True.

Sequislife combines a competitive marketing

strategy by providing financial products and best

service as well as providing innovative investment

security guarantees to its customers according to

the international insurance standards. We work with

one of the most credible global investment manager

and several world - class reinsurance companies

that have trusted reputation and are rated excellent.

BACKUP PARTNERS

SchrodersBeing a global asset management company with over 350

portfolio managers, Schroders is proven to be a trusted and

credible investment partner for Sequislife. Throughout our

partnership, we have managed to deliver value to our

customers in the area of asset management with our Unit

Link products.

Munich ReMunich Re is a reinsurance company based in Munich,

Germany. It is one of the worlds leading reinsurer. Munich

Re has around 4,000 clients (insurance companies) in

about 150 countries. It assumes part of the risk covered by

these insurance companies, as well as providing

comprehensive advice on insurance business.

Scor VieSCOR is France's leading reinsurance company and one of

the world's top ten "insurer's insurers." SCOR provides

facultative and treaty reinsurance to property-casualty and

life insurance companies. A global company, with operating

units in the United States, Canada, Germany, the United

Kingdom, Singapore, Japan, Hong Kong, Italy, Bermuda,

and other major countries and cities throughout the world.

Scor Vie is a subsidiary company of SCOR.

BACKUP PARTNERS


Sequislife, For Your Life-Style and Peace of Mind

No one knows where the future will lead, but we

are committed to serve and protect you and your

loved ones like there is no tomorrow.

PRODUCT PORTFOLIO

We understand that each and every individuals and institutions

have their own uniqueness, but in the end they have the same

aspirations. They want to have financial protection in the future

and aiming for timeless peace of mind.

Being able to predict the future economic outlook does not give

you a certainty about the future. We are focusing in

understanding the need of each individual and institution, we

participate and commit to be your trusted partner in creating

your life style. Through the good or lean years, there is always

hope for a better tomorrow. We will never stop to grow and

always evolve in being part of your life style in creating a better

future.

Therefore, we ensure that our comprehensive products line up

will be the right solution for any of your financial purposes.

Protection

Investment

Education

Health

Retirement

Dont let a broken heart takes more than it does from your loved

ones. Earn a peace of mind by having life protection. Their future

happiness is part of your todays responsibility.

The best option to accumulate your wealth while protecting your

life. Our comprehensive products will maximize your investment

values and professionally managed by one of the most

acknowledged global fund manager, PT Schroder Investment

Management Indonesia

Embrace the continuously increasing education expenses with

peace of mind by assuring financial certainties for your

childrens education. Their success is in your hand.

When your health is at stake, make sure that you dont have to

deal with your illness and unbearable medical expenses at the

same time. Own a comprehensive medical benefit which offers

as-charged reimbursement, cashless payment and travel

emergency medical assistance facilities.

Sit back and relax, enjoy your long and pleasant retirement time

alongside with secured financial condition after working very

hard for most of your life. Give yourself a pat on your back for

having reliable pension plan. Life is worth living for!

PRODUCT PORTFOLIO

14 Sequislife | For A Better Tomorrow

To continue our journey and consistently strive to accomplish our vision to be a

market leader and the preferred life insurance company in Indonesia,

we introduce Sequis Financial to enhance our commitment in providing

alternative distribution channel.

Sequis Financial

Our Way of Giving Back.To love our country, our nation and our people is

not enough to be said but to be done. We are

creating a symbiotic mutualism between the

companys values and what the Indonesian needs.

Start from building our own consciousness, we are

implementing our corporate social responsibility as

our way to build the nation.

CORPORATE SOCIAL RESPONSIBILITY

Sequis Simpati Goes to Padang

Sequislife built on the initiative to raise fund for our branch and

colleagues in Padang. On January 18th 2010, Sequis Simpati

successfully handed over a total donation of IDR 100 million.

Sequis Simpati in USC-HEPI Golf Charity Tournament

Attended by more than 100 participants, the charity event which

was dedicated for the Padang, Sumatra Barat earthquake

victims successfully raised a total donation of IDR 105 million to

be channeled through Yayasan Kasih Peduli Manusia Indonesia

(YKPMI).

From Sequislife to Aceh & Sumut, WITH LOVE

Sequislife Insurance, in partnership with Habitat for Humanity

Indonesia has given IDR 1 billion to rebuild houses for Tsunami

victims in Aceh. The event was held on October, 24th 2005 at

Sequislifes home office. The company has also given out 40

insurance policies worth @ IDR 50 million for UNICEF

volunteers on that occasion.

Sequislife Reaches Out for Jogjakarta

Sequislife participated in giving donations for the earthquake

victims. The Company gave a special procedure to all policy

holders that are victims of the earthquake. This special

procedure was given to the policy holders in Jogjakarta and

surrounding areas, and is divided into 2 kind of procedures: Sequislife gave a policy loan with 0% interest rate for 1 year No interest will be collected if customer want to activate the

lapse policy

CORPORATE SOCIAL RESPONSIBILITY


Born to Be The LeaderTo be a market leader in products and services

and preferred life insurance company in Indonesia,

we introduce Sequis Financial to enhance

alternative distribution channel as a mean to

accommodate our expansive growth.

SEQUIS FINANCIAL

As of 2009, Sequis Financial has been continuously growing its

asset to almost half Trillion rupiah. While the capital has been

growing to almost IDR 200 billion, making Sequis Financial as

No. 1 Best Insurance with equity of IDR 100 - 250 billion

according to Media Asuransi Rating 2010.

SEQUIS FINANCIAL

0

50

100

150

200

98.

48

9 117.

251

121.

632

182.

667

200

6 200

7

200

8

200

9

Total Capital(Indonesian rupiah in billion)

0

100

200

300

400

500

2006 2007 2008 2009

Total Assets(Indonesian rupiah in billion)

381

.563

382

.124

40

8.79

6

357.

342

2006

2007

2008

2009

2010

357,

3

381,

5

382,

1

408,

7

412,

1

100

200

300

400

500

600

700

800


50

100

150

200

250

2006

2007 20

08

2009

2010

98,4 1

17,2

121,

6

182,

6 194,

3

Total Capital(Indonesian rupiah in billion)

2011

417,

032011

215,

9

2011

IDR 215 billion, making Sequis Financial as


Retain Your Company's Most Valuable Asset

We provide customized insurance products and

services to meet each clients expectation both in

the present and future planning, and help them to

choose the most suitable benefit package.

INSTITUTIONAL BUSINESS

Provide the corporate clients with employee benefit program

and acting as their partner in formulating employee benefit and

retention strategy. Our experts (Institutional Business

Consultant / IBC) will help the clients in creating the most

suitable benefit package for their companies and employees.

Institutional Business Products

Sequis Dana SejahteraFormulate the most beneficial structure for retirement plan

and employers liability insurance under the enactment of

Labor Law No. 13 of 2003 in Defined Benefit plan. Under

Defined Contribution Plan, this product can be utilized as

Employee Saving Plan, or additional benefit to retain the

valuable employees.

Group Term LifeLife protection coverage whereby the company acts as the

Policy holder, while the employees act as the insured party.

Group Personal AccidentA stand alone Accident Death and Disability that has the

flexibility to be attached with funeral expenses, medical

expenses due to accident and double indemnity on public

transportation.

Rider

Total Permanent Disability (TPD) Accident Death or Disability (AD&D), includes Medical

Expenses due to Accident Dread Disease Protection Group Health Insurance

SEQUIS FINANCIAL


Partnerships to Deliver Benefits

Two becomes one, engaging banking and

insurance industry into the dynamic duo. While

consumers are evolving to be more demanding and

looking for an easy one stop financial solution, why

not embracing this challenge as well as maximizing

your profit much faster through a mutual

partnership?

BANCASSURANCE

Bancassurance is a partnership between a bank and an

insurance company in combining banking product and

insurance using the banks distribution channel.

The Benefits of Bancassurance Partnership One stop shopping service, where bank customers can buy

insurance products with comprehensive features to meet

their needs. Bring bank and the customers closer by providing innovative

products which will enhance customers loyalty. Improve efficiency and risk diversification by leveraging

technology and distribution network in cross selling products

and services to the customers. Increase bank revenue by generating fee based income

on the sales of insurance products. Improve banks human resources with technical skills, service

orientation and professional qualities enrichment by offering

wider range of products and services to the customers.

Bancassurance Partners We have been partnering with some reputable banks, such as: Bank Niaga Bank Danamon BNI 46 Bank Central Asia Citibank Bank Ekonomi

Bancassurance Products Credit Life Insurance Term Life Insurance Whole Life Insurance Endowment Insurance Unit Link Health Insurance

SEQUIS FINANCIAL

Company Profile 23

Telemarketing Products :

1. Education Insurance (Smart Kids Plan)

2. Accident Insurance (Personal Accident

Income, Accident Cash Back, Personal

Accident Maximum)

3. Life Protection (Protection Cash Back)

4. Health Insurance (Hospital Care Plus)

22 Sequislife | For A Better Tomorrow

TELEMARKETING

Telemarketing channel is a perfect solution for

customers with limited time and distant issue to get

insurance service in an easy way. The products

simplicity makes it convenient for the customers to

purchase their insurance coverage without having to

deal with complicated administrative hassle

(underwriting) and or to go through medical check-

up complexity.

Just by one confirmation call from the customer

(voice recorded confirmation), the purchase is final

and settled.

SEQUIS FINANCIAL


Dreams Keep Us Going, Passion Keeps the Fire Burning

To unite the Indonesian citizens for a better

future is our vision. For A Better Tomorrow is our

passion.

Insurance was born from a very simple gesture

which was invented as the act of love and passion.

It is about how to create a better tomorrow for your

family, your loved ones and everything that matters in

this life. You cant avoid problems, but you can be

prepared to overcome them. Its time for the

Indonesian citizens to understand that having

insurance is not a burden but a blessing for their

future.

DREAMS & PASSION

Back then, it was difficult for Indonesian citizens to understand

why life insurance is needed to fulfill their financial purposes. As

time goes by, their idea of building the family future and

protecting the people they love and other things that matters in

life is evolving just like the rest of the world. The forward

thinking Indonesian citizens have started to realize the impor-

tance of having life insurance. Yet, still so many of others are still

where they were before.

We dream that one day, all Indonesian citizens will acknowledge

the importance of having life insurance to help them in building

A Better Tomorrow.

We dream that one day, all Indonesian citizens will proactively

search for insurance instead of unexpectedly being pushed over

the overwhelming proposals and calculation tables.

We dream that one day, all Indonesian citizens will say Thanks

for contacting me to an insurance agent, instead of No, Thank

you.

And when that glorious day comes, we are passionate to hear

them saying I have chosen Sequislife as my partner in building

a Better Tomorrow.

SUCCESS STORY DREAMS & PASSION

Lead to Be The Best.Seeing is believing. A good company will

always maximize its value and minimize its risk. We

believe in mitigating every risk no matter how small it

looks. Only the company with good risk

management will stand up tall in the crowd.

OUR RECORDS

Sequislife has managed to continuously improve its

performance and still consistently going stronger, despite of

tight competition and volatile economic condition in 2008. In

2009, Sequislifes premium income had reached approximately

IDR 1,2 trillion and increased its asset by more than IDR 5,8

trillion. The strong performance has further strengthened the

companys Risk Based Capital (RBC), making the company as

one of the best and biggest insurance company in Indonesia


1000

2000

3000

4000

5000

6000

7000

8000

1.65

220

03

3.10

6,1

2005

2.3

09,

320

04

4.6

66,

320

07

4.5

88,

220

08

5.83

3,7

200

9

6.86

020

10 *

8.10

020

11 *

3.74

2,5

200

6

Total Premium(Indonesian rupiah in billion)

500

1000

1500

2000

2500

526,

6

834,

8

1.19

6,3

69

6,3 87

5,0

1.26

5,5

1.18

7,4

1.96

8

2.50

0

2003

2005

200

4

2007 20

08

200

9

2010

*

2011

*

200

6

* Future Projection

2003

2004

2005

2006

2007

2008

2009

2010

1.65

2 2.30

9,3 3.10

6,1

3.74

2,5 4.

666,

3

4.58

8,2 5.83

3,7

6.77

8,6

1000

2000

3000

4000

5000

6000

7000

8000


2003 2

004 20

05 2006

2007 20

08

2009 20

10

526,

6 696,

3

834,

8

875,

0

1.19

6,3

1.26

5,5

1.18

7,4 1.46

6,9

500

1000

1500

2000

2500

Total Premium(Indonesian rupiah in billion)

2011

7.41

0,3

1.72

3,3

20111,7 7,4

Bandung

Tasikmalaya

Purwokerto

Yogyakarta

SemarangSalatiga

Solo

Malang

Surabaya

Bali

Mataram

Cirebon

Bekasi

Tangerang

Jakarta

Tegal

Lampung

Palembang

Padang

Medan

Ujung Pandang

Manado

Samarinda

Balikpapan

Pontianak

Tebing Tinggi

Banda Aceh

Pekanbaru

Batam

Tanjung Pinang

Palu

Depok


We are Connected to Look After You.Our sales offices are spreading across several strategic areas that ensure smooth distribution of services

around all regions of the archipelago.

We are in 31 Citieswith Over Than 100 Sales Offices,

Ready to Serve You.

National Service Center

Sequis Center - Ground Floor

Jl. Jend. Sudirman no. 71

Jakarta 12190

Phone : (021) 2994 2929

Fax : (021) 5223 260

Email : [email protected]

Regional Service Center

Jakarta

Sequis Plaza - Ground Floor

Jl. Jend. Sudirman kav. 25

Jakarta 12920

Phone : (021) 5290 3375

Fax : (021) 5290 3376


Bandung

Jl. Pajajaran no. 39, 1st Floor

Bandung 40171

Phone : (022) 420 0018

Fax : (022) 420 0017


Surabaya

Intiland Tower - Ground Floor

Jl. Panglima Sudirman 101-103

Surabaya 60271

Phone : (031) 547 0048

Fax : (031) 547 0049


Medan

Gedung URO (Gd. Citibank) - 3rd Floor

Jl. Imam Bonjol no. 23

Medan 20151

Phone : (061) 450 1580

Fax : (061) 450 1590


Denpasar

Gedung Indovision Lt. 1

Jl. Diponegoro no. 109

Denpasar, Bali

Phone : (0361) 8423531

Fax : (0361) 8423532

NETWORK

: Regional Service Center

: Sales Office

Sequislife Company Profile 01-28Sequislife Company Profile 02-03Sequislife Company Profile 04-05Sequislife Company Profile 06-07Sequislife Company Profile 08-09Sequislife Company Profile 10-11Sequislife Company Profile 12-13Sequislife Company Profile 14-15Sequislife Company Profile 16-17Sequislife Company Profile 18-19Sequislife Company Profile 20-21Sequislife Company Profile 22-23Sequislife Company Profile 24-25Sequislife Company Profile 26-27

Documents

Company Profile - PT. AJ Sequis Life