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達豐公關顧問股份有限公司企業識別系統 - (Basic Stationery System) 基本文書用品 Established in July, 1989, by a group of experienced practitioners from various fields, our consultancy team prides itself on its in-depth knowledge of the markets in Taiwan. Our senior account management staff includes highly experienced and professional public relations executives and former journalists who have worked closely with various leading multinational organizations in developing fully comprehensive and integrated mass communications programs. Compass Public Relations strongly believes in personalized service, the ability to get to know a client's business operations and understand exactly what approach is best for their specific needs. Our emphasis is focused on cost-effective solutions and practical, results-oriented programs.
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達豐公關顧問股份有限公司
台北市 敦化北路167號10樓C電話：2546 6086 分機15 傳真：2546 6087統編：[email protected]
梁吳蓓琳總 裁
An affiliate of
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CoverArt.pdf 1 10/16/10 7:04 AM
Compass Public Relations Ltd.Corporate Identity System - Basic StationeryVersion: January 2011
Basic Stationery Condense Version 2011
COMPASS PUBLIC RELATIONS Ltd. - OUR MISSION
'Compass' a device invented by the ancient Chinese designed to provide a direct, infallible and effective sense of direction in an often-changing and unfamiliar landscape. Compass is also a public relations company committed to helping organizations to identify their needs and to create effective marketing communications strategies in accordance with the highest standard of professional ethics.
Values – the 4Cs of Compass Public Relations:Customer Satisfaction Ensuring that our work meets with the objectives of our clients.Commitment Long-term commitment not only to our clients, but also to our employees and to society.Competence Constant efforts to keep ourselves at the top of the field.Consistency Maintaining a high standard of excellence, from planning to execution.
www.compasspr.com.tw
Page 1
BASIC STATIONERY
This manual shows how to use our logo and graphic elements to produce the basic stationery (including business card, letterhead, envelopes and mailing label).
This new identity system will help us project a strong, consistent image in the market we serve. It will help build recognition for our organization wherever it appears.
We urge all of you to adhere closely to the Identity System. Through proper implementation and maintenance, we will present a unified image nationwide – one that will clearly distinguish us from our competitors.
Pauline LeungChief Executive Officer
COMPASS IDENTIFIER
Logotypes cannot be created or duplicated using standard type, because they are composed of hand-drawn letter designed exclusively for Compass Public Relations Inc. These letters must never be redrawn or altered in any way, or used for any purpose other than our logotype. The logotype can be reproduced only from the master CD-Rom electronic file (.ai,.png,.jpg).
Page 2
Page 3
COMMUNICATIVE NAME & ENDORSEMENT
Page 4
OFFICIAL TYPEFACE
Typeface is a key element in establishing market recognition and building a quality and professional image for our organization. Official Typeface should be used for all stationery, forms and signage. Official English Typeface. Frutiger LT Standard
Frutiger LT Std. Light ABCDEFGHIJKLMNOPQRSTUVWXZ abcdefghijklmnopqrstuvwxyz 1234567890Frutiger LT Std. Light Italic ABCDEFGHIJKLMNOPQRSTUVWXZ abcdefghijklmnopqrstuvwxyz 1234567890
Frutiger LT Std. Roman ABCDEFGHIJKLMNOPQRSTUVWXZ abcdefghijklmnopqrstuvwxyz 1234567890Frutiger LT Std. Roman Italic ABCDEFGHIJKLMNOPQRSTUVWXZ abcdefghijklmnopqrstuvwxyz 1234567890
Frutiger LT Std. Bold ABCDEFGHIJKLMNOPQRSTUVWXZ abcdefghijklmnopqrstuvwxyz 1234567890Frutiger LT Std. Bold Italic ABCDEFGHIJKLMNOPQRSTUVWXZ abcdefghijklmnopqrstuvwxyz 1234567890
Frutiger LT Std. Black ABCDEFGHIJKLMNOPQRSTUVWXZ abcdefghijklmnopqrstuvwxyz 1234567890Frutiger LT Std. Black Italic ABCDEFGHIJKLMNOPQRSTUVWXZ abcdefghijklmnopqrstuvwxyz 1234567890
達豐公關顧問股份有限公司 零一二三四五六七八九十百千萬億兆
達豐公關顧問股份有限公司 零一二三四五六七八九十百千萬億兆
達豐公關顧問股份有限公司 零一二三四五六七八九十百千萬億兆
達豐公關顧問股份有限公司 零一二三四五六七八九十百千萬億兆
達豐公關顧問股份有限公司 零一二三四五六七八九十百千萬億兆
Official Chinese Typeface.
中文“明體”為標準字體，舉凡各種文宣用
品中之字體均可採用。
其次為“黑體”，黑體字適用於與“明體”
標題文字作文字上的對比識別或反白效果上。
Page 5
達豐公關顧問股份有限公司
明 體
Page 6
STANDARD COLORS
Color plays a vital role in projecting a consistent visual image for our organization The color standards for Compass Identifier - used on stationery and many other items - are Compass Orange, Compass Blue, Compass Red and Compass Gray.
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80% Black White Four color halftone simulation ofCompass Orange48M / 95Y
Pantone 151C
RGB Standard248 / 151 / 40
Web RGBF8 / 97 / 28
Four color halftone simulation ofCompass Blue66C / 38M / 5Y
Pantone 2718
RGB Standard93 / 140 / 192
Web RGB5D / 8C / C0
Four color halftone simulation ofCompass Red100M / 81Y / 5B
Pantone 186
RGB Standard225 / 24 / 54
Web RGBE1 / 18 / 36
66%
Cya
n 100% Magenta48% Magenta
95% Yellow
38% Magenta
5% Yellow 81% Yellow 5% Black
Page 8
Business Cards
Business cards should be printed by offset lithography on uncoated, bright, 200gm cover stock is recommended.Size: 8.5cm (W) x 5.5cm (H)
Note: When producing any of the stationery items, always use the official reproduction materials from the master electronic file.
An affiliate of
Compass Public Relations Ltd.10F-C, 167 Tun-Hwa North RoadTaipei 105, Taiwan ROCT. 886 2 2546 6086 Ext.15F. 886 2 2546 6087Mobile 886 930 868 668www.compasspr.com.tw
Pauline LeungChief Executive Officer
Page 9
達豐公關顧問股份有限公司
台北市 敦化北路167號10樓C電話：2546 6086 分機15 傳真：2546 6087統編：[email protected]
梁吳蓓琳總 裁
An affiliate of
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MY
CY
CMY
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NameCard_Chinese.pdf 1 10/17/10 7:37 AM
Page 10
Letterhead
Letterhead should be printed by offset lithography on uncoated, bright, 80gm bond paper, Kimberly-Clark ‘Neenah’ white bond is recommended.Size: 21cm (W) x 29cm (H)
達豐公關顧問股份有限公司
Compass Public Relations Ltd.10F-C, 167 Tun-Hwa North RoadTaipei 105, Taiwan ROCT. 886 2 2546 6086F. 886 2 2546 6087www.compasspr.com.tw
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NameTitleCompany NameAddressAddressAddress Day Month Year
Salutation,
This letter demonstrates the format for all correspondence for Compass Public Realations, an affiliate Burson Marsteller worldwide. Frugiter is the recommended typeface for all correspondence. Name and title are in Bold. All type is set at 11pt. with 14pt. leading.
The top margin is set at 80mm from the top of the paper, left margin is 35mm and the right margin is 35 mm. Follow this format for a consistent and professional look to all correspondence produced by the company.
If the font Frugiter is not available, you may substitute it with Arial.
Yours Sincerely,
Name
達豐公關顧問股份有限公司
Compass Public Relations Ltd.10F-C, 167 Tun-Hwa North RoadTaipei 105, Taiwan ROCT. 886 2 2546 6086F. 886 2 2546 6087www.compasspr.com.tw
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letterhead_21x29.pdf 1 10/17/10 7:34 AM
Page 12
Regular Envelope
Envelope should be printed by offset lithography on uncoated, bright, 120gm bond paper, Kimberly-Clark ‘Neenah’ white bond is recommended.Size: 23cm (W) x 11.5cm (H)
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Envelope Regular - Window
達豐公關顧問股份有限公司
Compass Public Relations Ltd.10F-C, 167 Tun-Hwa North RoadTaipei 105, Taiwan ROCT. 886 2 2546 6086www.compasspr.com.tw
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CM
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Envelope_Color_23x11.5.pdf 1 10/17/10 7:40 PM
Page 14
Mailing Label
Coated, bright white paper is recommended. Labels may be printed in multiples on flat sheets or continuous rools. All labels should be printed with laser-compatible ink on paper backed with permanent adhesive.Size: 14cm (W) x 10.5cm (H)
Note: When producing any of the stationery items, always use the official reproduction materials from the master electronic file.
達豐公關顧問股份有限公司
Compass Public Relations Ltd. 10F-C, 167 Tun-Hwa North RoadTaipei 105, Taiwan ROC
T. 886 2 2546 6086
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達豐公關顧問股份有限公司
Compass Public Relations Ltd.10F-C, 167 Tun-Hwa North RoadTaipei 105, Taiwan ROC
T. 886 2 2546 6086
達豐公關顧問股份有限公司
Compass Public Relations Ltd.10F-C, 167 Tun-Hwa North RoadTaipei 105, Taiwan ROC
T. 886 2 2546 6086
達豐公關顧問股份有限公司
Compass Public Relations Ltd.10F-C, 167 Tun-Hwa North RoadTaipei 105, Taiwan ROC
T. 886 2 2546 6086
達豐公關顧問股份有限公司
Compass Public Relations Ltd.10F-C, 167 Tun-Hwa North RoadTaipei 105, Taiwan ROC
T. 886 2 2546 6086
C
M
Y
CM
MY
CY
CMY
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LabelSticker.pdf 1 10/18/10 8:17 AM
Proposal Covers
Coated, bright white 200gm cover-weight card board may be used.Size: 21cm (W) x 29cm (H)
Note: When producing any of the stationery items, always use the official reproduction materials from the master electronic file.
Page 16
Basic Stationery Condense Version 2011Designed by www.newyorkdesign.com.tw
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