COOL JAPAN

To 　 promote cultural industries (or creative industries, such as design, animation, fashion and movies) as a strategic sector for Japan. 　　　 Strategic 　 ( 戦略的な )

Cool Japan office in METIMETI=Ministry of Economy, Trade, and Industry

Image of Japanese products2006-2009survey by Hakuhodo

Japanese Europeans Asians

High quality 84% 40% 77%

Good reputation

71% 37% 63%

Worth the price

68% 31% 40%

Cool! 24% 29% 53%

What do you learn from the chart?

• There is a big difference about images of Japanese products between the Japanese and foreign people.

• Asian people think Japanese products are cool.

• Foreign people don’t think Japanese products are worth their prices.

Cool Korea’s strategy in Asia

fashion

promotion

electric productsmovie

music

Sources

• http://www.3ammagazine.com/3am/japanamerica-why-cool-japan-is-over/

• http://www.meti.go.jp/policy/mono_info_service/mono/creative/bunkasangyou.pdf

• 博報堂　グローバル HABIT調査２００６－２００９