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Corporate slide masterWith guidelines for corporate presentations
Future Regional Engagement: Update
Ymgysylltu Rhanbarthol y Dyfodol: Diweddariad
Croeso Cymru / Visit Wales
Jane RichardsonSeptember 2014
Regional Engagement in Context
Ymgysylltu Rhanbarthol mewn Cyd-destun
One-to-one relationships with whom?
Perthynas un-i-un gyda phwy?
Progress to date Cynnydd hyd ymaStaff: 6 TUPE, 2 to be recruited
Budget: Between £115 - £160k per regionDestination partnershipsMarketing (travel trade and attractions)Existing skills activitiesDatabase managementEngagement and consortia support
Partners: Contract discussions underway
Forum to include: Destination partnerships (public & private sector)L.A. Economic leadsBig national players and National ParksSectoral bodies, Tourism associations
Board Appointments
Relationship mapping
LinkagesCysylltiadau
Industry Engagement
PR Digital
Travel Trade
Marketing Campaigns
Policy & Development
TISS &EU
Funding
QualityAssurance
Regional Engagement
Team
Quality assuranceSicrwydd Ansawdd
•Grading ReviewPerceptions * Attractions * The UGC challenge
Consumer confidence * Role of the QA
•New VAQAS standard - 90+ assessments
•Erddig, Wrexham
• Driving quality: Celtic Manor & St Davids Hotel & Spa
•Shining stars:
•Hotels: Celtic Manor
•Guest accommodation: Glandwr Mill, Barmouth
•Self-catering: Beach House, Tenby
•Hostels: Caer Llan Field Studies, Monmouth
•Camping & caravanning: Woodland Hideaway Park, Llandysul
TISS
Improving quality, supporting innovation, creating jobs
•Driving quality: Wolfscastle Country Hotel, Pembs (3* to 4*)
•Building on success: Coast Café & Bistro
•Supporting innovation: Pennheim Farm Glampsite, Carms
•Strategic investments: Royal Mint, Llantrisant
172.5 jobs from investments above
EU Funding Cyllid Ewropeaidd
What next?
Policy & Development Polisi a Datblygu
Flood Funding
Food Tourism Action Plan
Cardiff Cultural Tourism
Skills Cymru
Learning Journeys
Cruise Wales – 2016 a record-breaking year?
• 2 x Aidavita in Fishguard (1500 each)
• 4 new ships for Holyhead (one with 3800)
• Plus turn-around calls tbc
Digital Digidol
Example Projects:
•Follow the white rabbit, Llandudno
•DT100 Digital Hub •Discover Portmeirion App
•Scarlets Rugby Digital Trail
•Margam Wildspace Interactive App
•Snowdonia Active Mountain Safe
Legacy knowledge hub: sharewales.com
Plus digital marketing:
Website, facebook (420k likes), twitter (45k followers)
Next Steps Camau nesaf
•Final details re closure of company, transfer of web domains etc
•Staff transfer 1st October & begin induction
•Communications issued to the industry re new arrangements
•Contracts issued to partners for Oct-Mar
•Invites issued for Regional Forum
•Appointment of Tourism Advisory Board Members
•Food tourism consultations, skills Cymru events, marketing roadshows and industry conference through Oct & Nov