Corporate slide masterWith guidelines for corporate presentations

Future Regional Engagement: Update

Ymgysylltu Rhanbarthol y Dyfodol: Diweddariad

Croeso Cymru / Visit Wales

Jane RichardsonSeptember 2014

Regional Engagement in Context

Ymgysylltu Rhanbarthol mewn Cyd-destun

One-to-one relationships with whom?

Perthynas un-i-un gyda phwy?

Progress to date Cynnydd hyd ymaStaff: 6 TUPE, 2 to be recruited

Budget: Between £115 - £160k per regionDestination partnershipsMarketing (travel trade and attractions)Existing skills activitiesDatabase managementEngagement and consortia support

Partners: Contract discussions underway

Forum to include: Destination partnerships (public & private sector)L.A. Economic leadsBig national players and National ParksSectoral bodies, Tourism associations

Board Appointments

Relationship mapping

LinkagesCysylltiadau

Industry Engagement

PR Digital

Travel Trade

Marketing Campaigns

Policy & Development

TISS &EU

Funding

QualityAssurance

Regional Engagement

Team

Quality assuranceSicrwydd Ansawdd

•Grading ReviewPerceptions * Attractions * The UGC challenge

Consumer confidence * Role of the QA

•New VAQAS standard - 90+ assessments

•Erddig, Wrexham

• Driving quality: Celtic Manor & St Davids Hotel & Spa

•Shining stars:

•Hotels: Celtic Manor

•Guest accommodation: Glandwr Mill, Barmouth

•Self-catering: Beach House, Tenby

•Hostels: Caer Llan Field Studies, Monmouth

•Camping & caravanning: Woodland Hideaway Park, Llandysul

TISS

Improving quality, supporting innovation, creating jobs

•Driving quality: Wolfscastle Country Hotel, Pembs (3* to 4*)

•Building on success: Coast Café & Bistro

•Supporting innovation: Pennheim Farm Glampsite, Carms

•Strategic investments: Royal Mint, Llantrisant

172.5 jobs from investments above

EU Funding Cyllid Ewropeaidd

What next?

Policy & Development Polisi a Datblygu

Flood Funding

Food Tourism Action Plan

Cardiff Cultural Tourism

Skills Cymru

Learning Journeys

Cruise Wales – 2016 a record-breaking year?

• 2 x Aidavita in Fishguard (1500 each)

• 4 new ships for Holyhead (one with 3800)

• Plus turn-around calls tbc

Digital Digidol

Example Projects:

•Follow the white rabbit, Llandudno

•DT100 Digital Hub •Discover Portmeirion App

•Scarlets Rugby Digital Trail

•Margam Wildspace Interactive App

•Snowdonia Active Mountain Safe

Legacy knowledge hub: sharewales.com

Plus digital marketing:

Website, facebook (420k likes), twitter (45k followers)

Next Steps Camau nesaf

•Final details re closure of company, transfer of web domains etc

•Staff transfer 1st October & begin induction

•Communications issued to the industry re new arrangements

•Contracts issued to partners for Oct-Mar

•Invites issued for Regional Forum

•Appointment of Tourism Advisory Board Members

•Food tourism consultations, skills Cymru events, marketing roadshows and industry conference through Oct & Nov