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7/22/2019 Ct Magazine 54
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The best wayto keep something badfrom happeningis to see it ahead of timeand you can't see itif you refuse to facethe possibility.
William S. Burroughs
2
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CONTENTS
The Creative. :
28
The Subject6
Creative ResourceFeatured Book/ Documentary/ Book/ Magazine
8
Matter
10
Classic ItemVolkswagen Kombi
11
Cover StoryLost Situation:
12
Creative Entrepreneur
22
Creative CitySunset in Detroit
22
InsightLess or More?
20
Creative Willbuycott
34
l l , , , l l l , , , , , , l l , , l l
Creative Thailand () (Creative Economy)
-- 3.0
l
: facebook.com/K.temboon
l (TCDC) 24 622 24 10110
. 02 664 7667 . 02 664 7670 [email protected] . 02 416 7300 . 02 416 7320 50,000
flickr.com/photos/kambe
flickr.com/photos/rochephoto
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EDITOR'S NOTE
2557 l Creative Thailand l
2-3 Great Transition
(Varosha) 70 (French Riviera) 1974 5 35,000
2003 The FamagustEcocity project (Vasia Markides)
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(Jose Mujica) 2014 2014 Drugs Peace Institute
Uruguays National Federation
: Sochi 2014: Vladimir Luxuria arrested for holding 'Gay is OK' banner (17 2014) theguardian.com VAIO ? (15 2014) manager.co.th 2014 (7 2014) komchadluek.net (7 2014) manager.co.th
VAIO
VAIO JapanIndustrial Partne rs (JIP) 8 6 1.9 VAIO 8 2 9 17 (consumermarket) (institutional market)
INDUSTRY
LATEST NEWS
DID YOUKNOW ?
(Bitcoin) (virtual currency)
(Satoshi Nakamoto) 2009 (Samuel Cox) (BitTag)
Vx5 Technologies
sony.c
o.u
k
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CREATIVE RESOURCE
8 l Creative Thailand l 2557
:
FEATURED BOOK
" "
-- The Lean Startup
The LeaStartup
3 The Lean Startup
The Lean Startup
Eric Ries
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CREATIVE RESOURCE
2557 l Creative Thailand l
DOCUMENTARY MAGAZINEBOOK
LIFE
20 2007 LIFE LIFE LIFE LIFE LIFE
2001
2000 111 6 0.01
21,000
Genius Bar MacFormat
2012
The Great LIFE Photographers
The Editors of LIFEEnron: The Smartest Guys in the Room
Alex GibneyMacFormat
Christopher Phin
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MATTER
10 l Creative Thailand l 2557
19
(Bakelite)* (bioplastic)
(biodegradable plastic) (cellulose) (casein) (starch) (soy protein)
2 (2554-2558)
(biodegradable test)
() ISO 14855 ASTM D533
: (MTEC Materials Science and Technology Dictionabiology.ipst.ac.th, mtec.or.th, nia.or.th
BIOFIBER
PLA (Polylactide) ASTM D6400 -20 90 1
BIODEGRADABLE FILM
ASTM D6400-
.:
* Material ConneXion Bangkok (TCDC)
MC# 6369-01 MC# 6076-0
* . (Leo H. Baekeland)
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Volkswagen Kombi:
(Kombi)
(Beetle) 1957
"Kombinationskraftwagen"
9 ( 200 )
(Hip-pies van) 1960
56 1.5 1957 3.5 1979
1 2014 195
20 2013
600 001-600
- 3 35,600
: Brazil Says Goodbto the Kombi - For Now ( 2013) theatlaticcities.com Bye Bye, VW BuThe End of an Era in Braz(6 2013) spiegel.d Kombi's last riteFarewell to a travel ico(31 2013) cnn.cocarscoops.com, telegraph.co.
CLASSIC ITEM
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COVER STORY
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:
(Herbert Spencer) (Charles Darwin) (Natural Selection) (Survival of the Fittest)
(Bruce Henderson) (Boston Consulting Group)
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COVER STORY
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London Calling (London HeathrowAirport)
70 98 21
13 2030 (OxfoEconomics) 2021 8.5 3 410 (Emerging Market) (Direct Flight)
(Sir HowaDavies) (London Gatwick Airport) 2030 2050
(Michael OLeary) (Ryanair)
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COVER STORY
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(Thames Estuary) 40 (Lord Foster) (Foster + Partners)
(London Britannia Airport) (Growth Engine) 6 1 (Boris Johnson) (Adolf Hitler)
80 2012
testrad
.co
.uk
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(Neil Armstrong)
80
Kodak Moment 20 70 (PaulSimon) Kodachrome,They give us those nice bright colors. Theygive us the greens of summers. Makes youthink all the world's a sunny day, oh yeah! 100
1976 85 90 90 1975
2006Logo gets a morecontemporary look
1987Contemporaryfont streamlined withinthe existing logo
Sources: Eastman Kodak Co., Thomson Reuters, news reports
KODAK FILES FOR BANKRUPTCYEastman Kodak Co, a 130-year-old photographic film pioneer, has filed for bankruptcy protection.It said it had also obtained a $950 million, 18-month credit facility from Citigroup to keep it going
1980 1985 1990 1995 2000 2005 2010
80
60
40
20
0
SHARE PRICE HISTORY WEEKLY CLOSE IN US$
Revenue: $7.2 blnLoss: $687 mln
Revenue: $14.3 blnLoss: $1.3 bln
Revenue: $15 blnProfit: $1.3 bln
Revenue: $9.7 blnProfit: $1.1 bln
1978
LaunchesColorburst100 instantcamera
1980
Employs128,000worldwide
1983
Begins cost-cutting years
1986
Plans to cutworldwide work-force by 10%
1990
AnnouncesPhoto CDsystem
1987
Entersfilmlessphotographymarket
1991
LaunchesProfessionalDigital CameraSystem
2004
Announces cuts of12,000 to 15,000
jobs worldwide
2009 EndsKodachrome line
Jan. 19
Files forChapter 11bankruptcyprotection
$20.94
$22.12
Feb. 14, 1997$92.88
Jan. 18$0.55
$6.87$24.38
$25.30
$38.03
$34.09$42.88 $40.62
-
Kodak
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(Astalift) (I n-HouseExpertise)
1936 (Digital X-RayImaging and Diagnostic System) 1983(Medical-Imaging Equipment)
1100 2003
200 2012 2008 30 300 -
(User Experience) (Operating System: OS)
(Symbian)
(SM 8
Nokia
2,000
flickr
.com/ph
oto
s/adforce1
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COVER STORY
2557 l Creative Thailand l
12 (Charles Arthur) 12 2010
(iOS) (Android) 5.44
3
1) Nokia Solution Networks (NSN) 90 2) HERE (Navigation System) 3) AdvancedTechnology
(Standard EssentialPatents - SEPs) (Wireless Data) (Securityand Encryption)
: airlinequality.com Airport Commissipublishes interim report gov.uk Bor
plan to replace Heathrow with 65 Billion GBP ThamEstuary Airport are as grandiose as Hitlers, say leadarchitect (15 2013) dailymail.co. How Fujifilm survived: Sharper focus (18 2012) economist.com Let the markdecide where to build airport runways (17 201 telegraph.co.uk Londons airport: Flight pafor a cloudy future (30 2013) economist.co Nokias cheap phone tops electronics cha(3 2007) reuters.com Nokia review: like hardware? Youll love this. Like softwarAh (19 2010) theguardian.com Nokia: the rise and fall of a mobile phone giant (3 2013) theguardian.com Reincarnatiat Nokia: Planning the next bounce back (23
2013) economist.com Survey: LondHeathrow congestion pushing carriers abroad 2012) atwonline.com ThamEstuary Airport campaigners seize lifeline (17 2013) ft.com Thames Hub: An integratvision for Britain fosterandpartners.com The end of our Kodak moment (19 2012) telegraph.co.uk The last Kodak moment? ( 2012) economist.com The runwthat wont go away (9 2012) economist.co
nokia.com
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COVER STORY
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18 29 255710:30 21:00 .
:Info Guru
(TCDC) 6 10.30 18.00 . ()
WHAT ISSERVICE DESIGN?
TCDC, 6TH FL,THE EMPORIUMSHOPPING COMPLEX,
Remark: For visitor who are non-member ofthe TCDC Resource Center. Please contactthe info Guru counter in front of our libraryfor the free tickets.
FREE ENTRYMINI EXHIBITION18 MARCH 29 JUNE 2014
10.30 21.00
(CLOSED MONDAY)
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TCDC TCDC Mini TCDC 13
: creativethailand.org
Asia BooksC Book (CDC)
/ Chaho Sweets Caf
Babushka--. . Take a SeatGreyhound (Shop and Caf)
Acoustic Coffee Love Coffee DesignCaffDOroPasaya Showroom ()/ .SCG ExperienceThe Reading Room/ (TK park) HOF ArtNumthong Gallery
ACE! The Academy for education USA 94 Coffee Kanom & Impresso Espresso Bar Minimal Luvv coffee Bar Gallery Seescape The Salad Concept Casa 2511 Love at First Bite
Fern Forest Caf Just Kao Soi
October Tea House Siam Celadon Book Re:public Little Cook Caf The meeting room art caf Things Called Art - Yesterday The Village Hallo Bar Cotto Studio () 9w Boutique Hotel Good Coffee
Hub 53 Bed & Breakfast
The Rock () Rhythm & Book Booktopia
Egalite Bookshop Nan Coffee Bean () The Oddy Apartment & Hotel
Hug Station Resort all about coffee Dip Choc Caf A Little Handmade Shop
Creative Thailand
200 (12 ) ()tcdc.or.th/creative_thailand
/
(
/
/
//
/
// /
/
/
//
/ / /
/
( 1 12 )
/
/ /
/
Creative Thailand 12
(Creative Thailand)622 24 24 10110 [email protected] 122
1. .
2. 3. .
Creative Thailand
101-808967-0 02-664-7670
/
/ /
1.
2. 3. .
200 (12 ) ()tcdc.or.th/creative_thailand
(
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INSIGHT
20 l Creative Thailand l 2557
Less (Borders) 1,000
(Suntech Power Holdings Co.,Ltd.)
(Loui sand Tom Borders)
40 (Barnes & Noble) (Nook) (E-Reader) (Kindle) (Amazon.com) 2011
20 l Creative Thailand l 2557
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INSIGHT
2557 l Creative Thailand l2
More:
: 5 Reasons Borders Went Out of Business (and What Will Take Its Place(19 2011) Josh Sanburn business.time.com China's Suntech Power Plans U.S. Bankruptcy Filing: Suntech Defaulted on U.S. Debt in March, is Expected to File For Protection Under Chapter 15 (31 20
Katy Stech online.wsj.com/news/articles Why Chinas renewables industry is headed for collapse (9 201
Patricia Adams Brady Yauch opinion.financialpost.com The Rise and Fall of China's Sun King (18 2013) Charlie Z Bill Powell reuters.com
16,000 ( 541 ) 90 2008 0.59
(Shi Zhengrong) 12
2008
2008 2009-2012 1,000 2,400
48,000 (1.57 ) 2012 (Shunfeng Photovoltaic International Limited)
ShenPeng/XinhuaPress/Corbis
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CREATIVE ENTREPRENEUR
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Fu Bar Fu Bar ( )
::
CREATIVE ENTREPRENEUR
22 l Creative Thailand l 2557
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CREATIVE ENTREPRENEUR
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53
CREATIVE ENTREPRENEUR
30
()
Tips for Entrepreneurs
2553
2557 l Creative Thailand l 2
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CREATIVE CITY
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:
Modern Times (1936)
CREATIVE CITY
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SUNSET IN DETROIT
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CREATIVE CITY
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Detroit as THE Industrial City
20
Modern Times1903 (Ford Motor Company) 1913 Model T93 1913 20
(General Motors) 1919
1950 1.8
(Apprentice)
(Ku Klax Klan) 2
1943 (Packard Motor Car) "I'd rather see Hitler and Hirohitwin than work next to a Nigger."
CREATIVE CITY
2557 l Creative Thailand l
ford.i
e
Bettmann/CORBIS
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CREATIVE CITY
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De-Detroitization
(Dystopia
RoboCop
Creativity and Politics under Racial Tension
(Motown Records) Motown Motor Town (crossover) (Diana Ross) (Marvin Gaye) 5 (Jackson 5)
CREATIVE CITY
26 l Creative Thailand l 2557
Ba
rryLewis/InPictures/Corbis
MichaelOchsArchives/Corbis
() (The Supremes) (Berry Gordy) (NBC Studios) 1965() (Stevie Wonder) (Aretha Franklin)
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CREATIVE CITY
2557 l Creative Thailand l 2
( )
Freeway 1950-1980 (suburbanization) 1950 3 Ford, Chrysler General Motors 3
2 10 1967 1970-1980
(RoboCop
1987) 70
2013
18 2 (De-Industrialization) (FinanciCapitalism) 1970
(Eminem) (CulturGoods)
20 () (post-industrial)
: "Billions in Debt, Detroit Tumbles Into Insolvency" (18 2013) Monica Davey Mary Williams Walsh nytimes.com "From Motor City to Motor Metropolis: How the Automobile Industry ReshapUrban America" Thomas J. Sugrue autolife.umd.umich.edu
CREATIVE CITY
2557 l Creative Thailand l 2
flickr.com/photos/memoriesbymike
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THE CREATIVE
::
.
.
28 l Creative Thailand l 2557
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THE CREATIVE
2557 l Creative Thailand l 2
- (Asia-Pacific Economic Cooperation: APEC) APEC Center for Forecasting Foresight
Foresight Forecast Foresight Back to the Future From Future Backto Present () 20 30 50
Technology Foresight 5
4 1990 4-5
Foresigh Foresig R&D (Research anDevelopment) Foresight Aging Socie
() Eme rg ing Dis ea() Foresight 2000
Corporate Foresight (Shell) Scenar() 30 (Deutsche Bank) Foresight 2050
5
5 Mega Trends
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THE CREATIVE
30 l Creative Thailand l 2557
Scenario 2 RAHS Risk Assessment () Horizon Scanning () () Horizon Scanning Scenario Horizon Scanning Mega Trends ()
Center for Future Scenario
Trend Setting ()
5 5 Mega Trends
Trendsetter Geopolitical Trend ()
National Polic() UK Foresight Social Innovation () SocEntrepreneur () 2-3 (National Identity Foresight) New SocClass () 7
30 l Creative Thailand l 2557
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THE CREATIVE
2557 l Creative Thailand l
Futurist () Conventional Business,Development Business Innovation
Sign Code ()
. (.)
2020 3-5 10-20 20
10
Weak Signal () HorizonScanning 2-3
Sign Code Weak Signal
Driv() Barrier () Invitation () 3
Digi ta l Po li ti cs
Arab Sprin()
New Social Clas s (Rural Middle Class CybAttack () Key Driver () Horizon Scannin 3 5 Input ()
Scenario 2-3 Scenario Horizon Scanning
Scenario
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THE CREATIVE
32 l Creative Thailand l 2557
X Y Scenario 2-3 Scenario HorizonScanning Scenario
Scen ar io
Scenario Scenario Scenario
(AEC)
10
1 2 3 20-30 1 2020 2
3
5-7
AEC
Foresight Future of Work ()
5-7
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THE CREATIVE
Creative Ingredients
2 RePEc Research Papers in Econom(repec.org) 2 Wo
Future Society (wfs.org) The MillenniReport Project (unmillenniumproject.org Wired Wired
30 SMEs
SMEs 40 20 300
1980 GDP () 300 1,250 30 4
THE CREATIVE
1980 GDP () 300 1,250
30 4
20 20 X
2025 10-20 GDP 10,000 6,000 10 15,000 Scenario
SMEs (Post Gen M)
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CREATIVE WILL
34 l Creative Thailand l 2557
(buycott)
(boycott)
:
:buycott.com "Top 10 Global Consumer Trends for 2014" (13 2014) EuromoniInternational
CREATIVE WILL
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