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Institute for Intelligence Studies at Mercyhurst University Cultural Intelligence Analysis Conceptual Model 15 January 2013 Instructor: Diane Chido Institute for Intelligence Studies at Mercyhurst University

Cultural Intelligence Analysis

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Cultural Intelligence Analysis Conceptual Model 15 January 2013 Instructor: Diane Chido Institute for Intelligence Studies at Mercyhurst University. Cultural Intelligence Analysis. What is culture ? According to the U.S. Army’s TRADOC Culture Center: A “perfect” learned adaptation - PowerPoint PPT Presentation

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Page 1: Cultural Intelligence Analysis

Cultural Intelligence Analysis

Conceptual Model15 January 2013

Instructor: Diane Chido

Institute for Intelligence Studies at Mercyhurst University

Page 2: Cultural Intelligence Analysis

Cultural Intelligence AnalysisWhat is culture?According to the U.S. Army’s TRADOC Culture Center:

A “perfect” learned adaptation to the physical and social environment, including Values, Beliefs, Behaviors, and Norms (VBBN)

Institute for Intelligence Studies

at Mercyhurst University

Page 3: Cultural Intelligence Analysis

Cultural Intelligence AnalysisWhat is intelligence?According to IIS at MU:• A process• Focused externally• Designed to reduce the level of

uncertainty• For a decisionmaker

Institute for Intelligence Studies

at Mercyhurst University

Page 4: Cultural Intelligence Analysis

Conceptual ModelingWhat is Your Goal?

Deep, expert knowledge vs. Effective analytic model

How rigid is your model?

How much expertise does an expert really need?

Institute for Intelligence Studies

at Mercyhurst University

Page 5: Cultural Intelligence Analysis

Institute for Intelligence Studies

at Mercyhurst University

Sub-Saharan African CultureDoes this exist?

Page 6: Cultural Intelligence Analysis

Institute for Intelligence Studies

at Mercyhurst University

Human GeographyBasic Elements

HTAEconomic

Political

Social

Cultural

Ethnographic

Page 7: Cultural Intelligence Analysis

Human GeographySocial Elements

Social

Family Religion

Nation Ethnicity

Gender Age

HealthEducation

Page 8: Cultural Intelligence Analysis

Human GeographyEthnographic Elements

Ethnographic

Cushitic Nilotic

Bantu

Kikuyu

LuoKalenjin

KambaLuhya

SomaliSwahili

Page 9: Cultural Intelligence Analysis

Human GeographyCultural Dimensions Plus

Cultural

Locus of Control

Masculine vs.Feminine

Power DistanceIndex

Relationship to Time

Central IdeologyCommunication

Style

Uncertainty Avoidance Index

Internal

External

Monochromatic

Polychromatic

Verbal

Nonverbal

UncertaintyDefenseSources of

Honor/Status

Relation to Foreigners

Individualisticvs. Communal

Indulgent vs. Restrained

Page 10: Cultural Intelligence Analysis

Human GeographyEconomic Elements

Economic

Personal Finance

Banking

Sharia Bonds Hawala

Street Exchange

Land UseHerding

MiningCropsTourism

Cash Food

OIL?

Standard of Living Fundamentals

Land Ownership

Urban/Rural

Rich/Poor

Mfg

Prices

CommoditiesGDP

Page 11: Cultural Intelligence Analysis

Human GeographyPolitical Elements

Political

Democratic

Style

Oligarchic

Autocratic

Expectations

Largely Unmet

Largely Met

Law

Locus of Power

Municipal

Federal

State

Village

Police

CorruptionTheocratic

Courts

Military

Civilian Controlled

Equipped and Paid

Professional (NCO cadre)

Page 12: Cultural Intelligence Analysis

Applying the Model

Apply each aspect of the Cultural Analysis Model

to American Culture

Institute for Intelligence Studies at Mercyhurst University

Page 13: Cultural Intelligence Analysis

Institute for Intelligence Studies

at Mercyhurst University

Human Geography: KENYA(Purely Hypothetically) Weighted Elements

HTA

Economic

Political

Social

Cultural

Ethnographic

Page 14: Cultural Intelligence Analysis

ASSIGNMENT• Create a similar model for your assigned country

and prepare to present it in the next class in no more than 5 minutes

• You may use the Kenyan model and apply the Analysis Elements to your own country exactly as they are done here

• You may also develop your own graphical model to make the same representations if you prefer, but the emphasis is on the elements, not their presentation

Institute for Intelligence Studies

at Mercyhurst University

Page 15: Cultural Intelligence Analysis

Institute for Intelligence Studies

at Mercyhurst University

Questions?

Diane [email protected]

814-440-2490www.DCAnalytics.net