ERIKA ROCIO RAIGOSO HERNÁNDEZ Bogotá. Colombia

E-mail Address: Erika.raigoso28@gmail.comPhone Number : 4616605

Mobile: 313 821 02 46 Bogotá, D.C.

PROFILE:Bilingual Business Administration professional focused in Digital Marketing with over 4 years of business experience based in Colombia and UK. Industry background includes reinsurance, recruitment consultancy, digital media agency and Technology.

EDUCATION

2012 Digital Marketing Course at OMD Bogotá – Colombia Sponsored by IAB (Interactive Advertising Bureau) 2010 - 2011 Master`s Digital Marketing Londres - Inglaterra Hult International Business School

2011 Conference“The future of Digital Marketing” Londres - Inglaterra E-consultancy

2003 - 2009 Business Administration Bachelor Degree Bogotá – Colombia Pontificia Universidad Javeriana

LANGUAGES

INGLÉS 100% Listening, Speaking, reading and Writing Language Certification TOEIC, TOEFL

PROFESSIONAL EXPERIENCE From June 2015 - Actually (Bogotá - Colombia) Digital Millenials: Digital Marketing IndustryCommercial Director / Co-Founder Tasks and achievements: Designing commercial & Digital Strategy

Managing the Company`s commercial strategy Designing and executing tailored made digital marketing

strategies for clients Presenting business proposals and KPI`s reports to clients Teamwork leadership to accomplish every Project goals.

From June 2015 (Bogotá - Colombia) Sergio Arboleda University: Trade & Shopper Marketing CourseTeacher of the course: Integration between online Vs Offline channels

From April 2015 – June 2015 (Bogotá - Colombia) SPHERA ACTIVA: BTL, Trade & Shopper Marketing agencyProject Leader of digital marketing leader – BIGCola Tasks and achievements:

Designing, implementing and monitoring the digital strategy For “BIG Cola” brand in the campaign “YO SOY BIG”

74.210 visits directed to the minisite in one month and a half of the campaign

407 users registered in the minisite 100.378 interactions in Facebook 9.968.000 people reached in Facebook 8.112.139 people reached with SEM campaigns in Google

Adwords.

From November 2013 – November 2014 (Bogotá - Colombia) MQA Business Consultants: SAP Gold PartnerMarketing CoordinatorTasks and Achievements:

Responsible for delivering the marketing plan for a portfoliio of SAP business solutions through offline and online platforms

Built and maintain customer base of more than 100 business accounts valued at $5MUSD in anual revenue

Managing a Budget of $200.000.000 COP/ year for marketing activities aligned with business objectives.

Coordinating monthly events for each business unit to enhance brand awareness in the market .- Successful perfomance of SAP FORUM (More than 500 people)

Leading a team of two people belonging to graphic design and creative department

From September 2012 to May 2013 (Bogotá - Colombia) OMD COLOMBIA: SAP Gold Partner Digital BuyerTasks and Achievements:

Managing a Budget per campaign between COP $20.000.000 to COP $100.000.000 for Avianca, Bancolombia and Tecnoquímicas brands.

Designing, executing and monitoring online marketing plans with Google Adwords Search and Display, Facebook insights, Youtube, Tweetdeck, among others.

From September to December 2011 (London - UK) Huntswood: Consultancy Marketing AssistantTasks and Achievements:

Designing a new effective digital marketing campaign for the management consultancy department which showed how to decrease the marketing Budget from £50.000 to £1.000 per year and receiving as an outcome high conversion rates.

Coordinating a video on “How to succeed in an interview” for the recruitment business unit

From September 2009 to September 2010 (Bogotá - Colombia) UIB Colombia: ReinsuranceSpecial Risk Assistant Tasks and Achievements:

Solving major problems of placements abroad including rates, commissions, extensions and renewals between insurance and insurance companies

Increased revenue over USD $30.000 during one year Liaising on a daily basis with London reinsurers to agree

contract terms.

ADDITIONAL CERTIFICATIONS CERTIFICATIONS Google Adwords – Fundamentals Marketing – Feb 2016Google AnalyticsDigital Marketing Certification – IAB SPAIN- Feb 2016

TECHNOLOGIES Microsoft Office