Andrea Martins Bayer Buergermeister-Seidl-Str., 11c

82515 – Wolfratshausen +49 15772196207

Email: andrea.m.bayer@gmail.com Wolfratshausen, January 8th, 2017 To Whom It May Concern: I hold a bachelor’s of science degree with double major in marketing and finance from DePaul University, Chicago, IL – USA, work experience in four different countries such as USA, Germany, Brazil and Peru as well as eight years of strong pharmaceutical business background at GlaxoSmithKline Brazil and LATAM. My skills include fluent written and verbal communication in English and Portuguese as well as advanced in Spanish and German, team and project management, sales and innovation focus, strategic thinking and interpersonal skills along with an advanced knowledge of computer based software programs. At GSK, I was the Brazil PMO and LATAM Consultant for one of 2011/12`s main global projects. This project was based on the sunshine act and focused on capture and management of all marketing and medical spent as well as the accurate report of all health care professionals and organizations related costs. During this past 2 years I had direct involvement with all areas of GSK Brazil and Global teams, from marketing to medical, finance, it, procurement and SFA departments and its specific systems. My marketing, interpersonal and ethical pharmaceutical business background were proven to be of great value, as they helped me guarantee that the project changes were deployed and accepted with minimal impact to the year end business expectations, not only on my own market but also on 20 other markets involved in the project. Also, I have effectively managed the meeting and events department team, as a PMO office composed of 11 members and responsible for all planning, execution, and budget management of approximately 360 events/yr and over half of GSK Brazil Marketing / Medical yearly budget. I understand that great interpersonal skills, understanding of global market strategies, ethic leadership, influence and project management skills are indispensable to this opportunity, and I feel that I could be a good asset to your team. Please feel free to contact me at any time at andrea.m.bayer@gmail.com or through my cellular phone at 011-976444255. For further information please visit https://www.linkedin.com/in/andrea-bayer-02a75826?trk=hp-identity-name Thank you for your time and consideration. Sincerely, Andrea Bayer

CURRICULUM VITAE Andréa Martins Bayer

Buergermeister-Seidl-Str., 11c 82515 – Wolfratshausen +49 15772196207 Email: andrea.m.bayer@gmail.com

EDUCATION DePaul University – Chicago, Illinois - USA – June 1997 Bachelor of Science with Double Major in Marketing and Finance Academic Accomplishments: 1997 DePaul University Dean's List 1996 Conference USA All Academic Team 1995 Great Midwest Conference All Academic Team Colégio Sto. Agostinho – Rio de Janeiro, Brazil Pre-school, middle school and high school. LANGUAGE SKILLS • Portuguese Fluent (written and spoken) • English Fluent (written and spoken) • Spanish advanced (spoken), advanced (written) • German advanced (spoken), advanced (written) PROFESSIONAL EXPERIENCE: Dio Marketing (07/14 – 06/15) São Paulo Business Director • Responsible for Business Development, New Channels, Marketing and Commercial Areas. GlaxoSmithKline Brasil – Rio de Janeiro / Lima, Peru (02/11 – 12/13) Brazil PMO Market Lead on HCP Tracking / A&P Budget Control System Brazil Taxonomy Manager / LATAM Report / Compliance Support Team • Responsible for the Project management (process mapping, gap analysis, data requirements, planning, execution, monitor and

control and launch) of Emerging Market’s (EMAP) HCP Tracking / A&P Budget Control System (GSK Brazil’s TOP Project in 2011-12).

Project’s Main Objectives: • Transparent and accurate report of all HCP and HCO expenditures (following US’s Sunshine Act, EMEA and ABPI -British

Taxonomy Code). • Improve planning and budget control over A&P and SE expenditures. • Organize the financial cost center and account reports (HCP taxonomy management and report) GlaxoSmithKline Brasil – Rio de Janeiro, Brasil (04/06 – 07/12) Meeting and Events Manager / KOL Relationship Manager Brazil PMO Market Lead on HCP Tracking / A&P Budget Control System • Budget Control and Strategic Support Manager of GSK Brazil Meeting and Events Team • Responsible for all Medical and Patient association’s relationship and sponsorship relations. • Responsible for all planning, strategy, logistics and operational activities, implementation and financial control/report of all GSK

Brazil and high importance LATAM events. (GPB xx MM in 370 events/yr). Worked as Events PMO Office. • Responsible for planning, management, implementation and financial control/report of GSK LATAM and CoE events taking

place in Brazil. • Responsible for sales force training in event management, SF Strategy in Events. • Member of all GSK Product’s Strategic Brand Teams. • Responsible for Medical (Scientific Engagement) Budget Management and Report • HCP Taxonomy Manager • Responsible for the Project management (process mapping, gap analysis, data requirements, planning and launch) of

Emerging Market’s (EMAP) HCP Tracking / A&P Budget Control System (GSK Brazil’s TOP Project in 2011-12).

Main accomplishments at GSK Brazil: • GSK Presidential Gold Award (CFia Audit 2011) • Creation of Medical Relationship Actions on International and National Congresses. • Creation of the GSK Advice Magazine (HCP event information magazine) • Creation of an internal Events Data Management Network • Area process and control mapping • Creation of GSK Events Forecast and Budgeting process • Creation and deployment of GSK Passport for CME (helped reduce in 90%, sales force time spent on event paperwork) • Supplier’s team review and process mapping (focused on cost and effectiveness controlling) • Creation of GSK Events IP Manual and E-learning. • PReps (Sales Force) Events Targeting Training • CME KIT and CME Kard (agility, empowerment and independence on Sales Force Event Investment Project) • Mapping, planning and development of GSK Event’s System (RSVP) – Increasing Digital HCP Relationship, Events Process

agility and reducing logistics time, costs and paperwork. • Process Mapping and Bidding on Event’s Department Purchase Process (aligned with Procurement Team) • Responsible for the coordination and implementation the Scientific Engagement Project (Focused on more Scientific and Ethic

HCP related Promotional Activities) Norway Consulting – Rio de Janeiro, Brasil (07/04 – 03/06) Incentive Marketing Manager / Project Manager • Started as project Manager, responsible for the design, planning, implementation and management of incentive trade marketing

campaigns – Desafio BR Mania (Petrobrás), Rally Souza Cruz (B.A.T.) and Bonus Souza Cruz (B.A.T.) ü Desafio BR Mania was chosen the 2nd best trade marketing incentive campaign in Brazil – AMPRO 2005 (it increase

overall sales by 27% at stop & shop BR Mania stores all over Brazil) • Moved on to Incentive Trade Marketing Manager, taking care of all Trade accounts, and responsible for the new business and

major account´s commercial department (Texaco, Shell, ESSO, Unilever, Souza Cruz aso). • Responsible for initiating the Relationship Incentive Program department at Norway Consulting (Contax Program). • Responsible for managing the Trade marketing campaing and consulting project manager’s team.

Sheraton Barra Hotel & Suítes – Rio de Janeiro, Brasil (06/03 – 05/04) Groups and Events Coordinator – Sales Major Corporate Accounts • Responsible for sales and event management on major corporate accounts like Shell, ESSO, GlaxoSmithKline, Coca-Cola,

Siemens, aso. • Responsible for budget, contract and management of the Sheraton Barra groups and event’s department. British Airways – Frankfurt, Germany (03/02-11/02) Customer Service Supervisor • Responsible for management of all sectors of BA – Frankfurt Airport customer service team. (check-in, flights, lost and found) TAM Brazilian Airlines- Frankfurt, Germany (09/01-02/02) Customer Service Supervisor – Frankfurt Airport • Responsible for planning, and operational/ logistical coordination of all departments of the daily TAM flight São Paulo –

Frankfurt - São Paulo (dept. check-in, flight gate, sales and lost and found). • Responsible for all comunications between TAM Brazil Headquarters and TAM Frankfurt. • Part of the TAM Team responsible for creating and implementing the TAM Emergency Plan (flight accidents). • Left TAM due to the route cancellation. British Airways Cargo – Munich, Germany (04/00 – 08/01) Cargo Assistant / Customer Service Supervisor • Responsible for operational Planning and Customer Service for import and exports at BA Freight department. • Responsible for management of all sectors of BA – Munich Airport customer service team. (check-in, flights, lost and found)

ReCor Corporation – Evanston, IL – USA (05/98 – 05/99). International Sales / Microsoft and Lotus Training Product Manager LA • Responsible for International Sales and Reseller support implementation project for ReCor’s Network Based Training Software. • Responsible for Marketing and Sales for Latin America, and part of product management team for Microsoft and Lotus Training

Products in USA. • Responsible for the management of Portuguese software translations for all MS and Lotus Training Products Mercedes-Benz Credit Corporation (MBCC) – Lisle, Illinois – USA (09/97 – 01/98) Customer Service / Marketing Executive • Responsible for the planning and implementation of the “EASYSHIFT” project – The new MBCC invoice layout and computer

automated payment plan system , which helped reduce customer service calls by 10% as well as increased efficiency by 15%. • Responsible for analysis of current payment trends for loan extensions and fee determination. Morningstar Financial Publisher Inc. – Chicago, Illinois - USA (06/96-08/97). Financial Analyst Intern • Responsible for the data collection and analisys on over 9000 variable Annuities, Open-end and Closed-end funds for monthly

and quarterly publications • Proofed and edited survey data for variable Annuities, especially states available, Total Net Assets, SEC Yield, Duration and

Maturity, in search of correcting misleading data.. United Airlines – World Headquarters – Elk Grove Village, Illinois - USA (06/96 – 11/96) Marketing Intern – South, Central and North America Marketing and Marketing Research International Reservations and Distribution Planning Departments. • Planned and implemented National campaign and distribution of United Connection Computer Software (USA). Marketed over

100.000 copies of the software throughout main accounts in the country. • Planned United Connection’s Marketing Campaign for the 1996 national Republican and Democratic Presidential Conventions. • Introduced United Connection Project to United Airlines Brazil. • Development and translation of marketing research surveys for United Airlines Latin America • Planning and Implementation of the “New United Airlines First Class – Boing 777” Focus Group project. COURSES AND SEMINARS • PMP Pre Certification Course- Clarify - Sao Paulo, SP • PMP Advanced Course –Clarify – Sao Paulo, SP • MS Project Advanced Course • Marketing Product Management Course – IBMEC – Rio de Janeiro, Brazil • Marketing Relationship Management – IBMEC – Rio de Janeiro, Brazil • Financial Management – IBMEC – Rio de Janeiro, Brazil • Project Management – PMI Workshop – Norway Consulting - Rio de Janeiro, Brazil • Time Management – Norway Consulting - Rio de Janeiro, Brazil • Strategic Management & Selling by Phone – United Airlines, Chicago, IL – USA. • Cracking the European Markets – United Airlines, Chicago IL – USA. • Crises Management TAM Brazilian Airlines - Frankfurt, Germany. • Cargo Marketing and Sales –British Airways - Munich, Germany. • Passenger Profiling - Aviation Defense International – Munich, Germany • Dangerous Goods, live and perishable Regulation (DGR) – Munich,Germany • Dangerous Goods and Cargo Handling Import and Export - British Airways - Munich, Germany. • Passenger Rights and Reimbursement – São Paulo, Brazil // Frankfurt, Germany COMPUTER SKILLS • MS Office (Word, Excel, PowerPoint, Access, Outlook) MS Project and Visio • JDE, ARS, SIEBEL, Eforms systems • Lotus 123, Lotus Notes • British Airways BABS e PRS Passenger and Cargo Management Systems. • World Tracer - Baggage Management System; SABRE Reservation System, OPERA Hotel Management System.