CIKI Madrid 1

diciendo algo útil sobre el conocimiento y la imaginación

Prof. JC GastadorESADE & LUSEM

2-Oct-2012

Grandes empresas, PYMEs, Emprendedores, Empresas Familiares

ausencia

CIKI 2012

CIKI Madrid 2

saying something useful about knowledge and imagination

JC SpenderESADE & LUSEM

CIKI 2012

2-Oct-2012

absence

Large Companies, SMEs, Entrepreneurs, Family firms

CUNEF Seminar Innovation

knowledge-absence

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funding

technology

laborregulation

competition

alliance

U

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how do firms create value & raise productivity ?

• value creation? - imagination colliding with U

• no causal explanation of creativity• how / on what does the imagination act

?

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knowledge absence U imagination added value✚

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imagination

• when the data does not drive the solution

• imagination where calculation fails• complements our reasoning• imagination acts on U to produce

value V

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what U does knowledge address ?• multiple types of knowledge /

uncertainty• explicit / tacit - know about / know how• DIKW• techne, phronesis, metis, …

• [(Ka.Kb) ✚ (experience)] Δ K

• [hypothesis.test] (scientific finding)

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kinds of U ?

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basic types of U

① ignorance② indeterminacy ③

incommensurability

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state of U-1

K-truth ?

Ka

ignorance(science)

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state of U-2

K-truth ?

Ka

Kb

indeterminacy(game theory)

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state of U-3

K-truth ?

Ka

Kb

incommensurability(theorizing)

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resolving U - imagination

K-truth ?

Ka

Kb

Kc= synth [Ka.Kb]

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example - Penrose• “not so much the resources themselves as

the services they provide the firm” (1959 p.25)

• disjunction between resources and services• management team’s knowledge &

imagination

resources services

MTK

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BM

manage imagination ?• U• identify ‘knowledge-absence’• move / anticipate constraints• harness imagination of others

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imagination

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BM as collaborative U-resolving practice

• business-model as answer to … ?• questions raised by situation’s U• where are we ? - who are we ? - how to we

get there ?

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Jeitinho = ∫ (trambiqueiro/malandro)Prof. Varvakis

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what questions ?① Do we really have a BM with value-adding

potential ?② Can we resource it ?③ Do we have a metric or means of measuring its

viability other than trying it out ?④ What threatens our BM’s viability - competition,

tech change, labor turnover, etc. ?⑤ What do we think changeable about our BM ?⑥ How long do we expect out BM to remain viable ?

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knowledge & imagination value

• BM = firm = body of situation-specific K• multiple types of knowledge-absence and

K

• K created by imagination acting on U• context of commitment / resources• V-add - product of imagination• 1st step - search out the ‘knowledge-

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CIKI Madrid 172-Oct-2012

Julije Klović by El Greco