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Đánh Giá Thực Trạng Và Đề Xuất Giải Pháp Nâng Cao Hiệu Quả Kinh Doanh Xuất Khẩu Tại Công Ty TNHH Phúc Sinh
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BO V TI TT NGHIP NH GI THC TRNG V XUT GII PHP NNG CAO HIU QU KINH DOANH XUT KHU TI CNG TY TNHH PHC SINH
GVHD TS. H TH THU HA
KHOA QUN TR KINH DOANH
LP 05DQN
SVTH NGUYN NGC NH
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2. Gii thiu tng quan v cng ty TNHH Phc SinhNI DUNG TRNH BY 3. nh gi thc trng kinh doanh xut khu nm 2006-2008Gii thiu cng ty
Sn phm, th trng, i th
Phng hng hot ng nm
2009Tnh hnh mua hng
Tnh hnh xut khu Kt qu HKD nm 06- 08
Cc yu t nh hng n
xut khu
4. Mt s gii php nng cao hiu qu kinh doanh xut khu Ni dung*1. Phn m u5. Kt lun & kin ngh
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PHN M U1. L do chn tiVit Nam c li th v xut khu nng sn.Cng ty TNHH Phc Sinh kinh doanh & xut khu mnh v nng sn.2. Mc tiu nghin cuPhn tch im mnh & im yu ca cng ty ra chin lc mi. xut cc gii php nng cao tnh hnh kinh doanh xut khu.3. Phng php nghin cu PP so snh, phn tch chi tit, thng k, Marketing, phn tch ti chnh.4. C s l lun Tng quan v kinh doanh xut khuMarketing quc tThanh ton quc tT s ti chnhPhn tch SWOT
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GII THIU CNG TY TNHH PHC SINH L mt cng ty TNHH Vit Nam thnh lp nm 2001 Kinh doanh xut khu nng sn v gia v.Tn ting Vit : Cng ty TNHH Phc Sinh Tn giao dch: Phuc Sinh Company Ltd. ( A Spice Trading & Processing House)a ch: Cao c H3, 384 Hong Diu, Q4,TP.HCMWebsite: www.phucsinh.comEmail: [email protected] ti Hi Phng, H NiNh my sn xut - ch bin ti Bnh Dng*
GII THIU CNG TY TNHH PHC SINH H tiu (en & trng), c ph Robusta, nhn iu, cm da sy.Chu u , Chu M, Chu Phi v Chu Ni a: Intimex, VinalimexNc ngoi: Braxin, Mxic, Thai Lan, n Sn phm Th trng i thCng tyTNHH Phc Sinh *
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KT QU HOT NG KINH DOANH NM 2006-2008*vt: USDTriu VND
SttCh tiuNm 2006Nm 2007Nm 2008Chnh lch 07-06Chnh lch 08-07Tuyt i%Tuyt i%1Kim ngch 18,448,25820,548,14723,189,6252,099,08911.382,641,47812.92Doanh thu thun 360,614218,554789,544(142,060)(39.39)570,9902613Chi ph 360,017217,892789,498(142,125)(39.47)571,6062624Li nhun trc thu 828.998919.6821,390.2090.68310.94470.51551.25Ngha v np ngn sch 232.119257.511500.37625.39110.93242.86591.36Li nhun sau thu 596.879662.171889.82165.29211227.6534.4
T S TI CHNH*
Ch tiu n v tnhNm 2006Nm 2007Nm 20081. T s thanh khonH s thanh ton hin hnhln0.650.690.79H s thanh ton nhanhln0.40.410.492. T s kh nng hot ngVng quay hng tn khovng24.9412.9539.11Vng quay khon phi thuvng19.338.9454.02K thu tin bnh qunngy18.6240.266.663. T s doanh liROS%0.170.30.11ROA%0.740.750.87ROE% 2.422.452.46
TN KHO PHC V XUT KHU*
SttCh tiuVTNm 2006Nm 2007Nm 20081Doanh thu thun VND360,614,641,957218,554,174,295789,554,472,0532Tn khoVND14,458,965,21016,872,076,28520,188,136,6773S vng quay (Vl/c)Vng24.9412.9539.114S ngy lu chuyn (Nl/c)Ngy14.4327.89.2
SttMt hngTn kho Nm 2006Nm 2007Nm 2008T trng (%)T trng (%)T trng (%)
1Ht tiu51.355.0956.672C ph21.423.3922.193Ht iu17.914.7712.864Cm da9.46.758.29Tng cng100100100
XUT KHU THEO MT HNG*
SttMt hngNm 2006Nm 2007Nm 2008Gi trT trng (%)Gi trT trng(%)Gi trT trng(%)1Ht tiu10,123,48754.8812,155,23459.1513,301,25057.362C ph3,948,21421.404,200,16720.444,816,00020.773Cm da1,854,21010.051,995,2349.712,272,3759.804Ht iu2,522,34713.672,197,51210.702,800,00012.07Tng cng18,448,25810020,548,14710023,189,625100
XUT KHU THEO TH TRNGNorth AmericaSouth AmericaAfricaAsiaEurope
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Chart1
70510102581521019583
75120110001621023917
90150105201725037597
Chu u
Chu
Chu M
Chu Phi
Sheet1
Chu uChu Chu MChu Phi
Nm 200670,51010,25815,21019,583
Nm 200775,12011,00016,21023,917
nm 200890,15010,52017,25037,597
To resize chart data range, drag lower right corner of range.
XUT KHU THEO PHNG THC INCOTERM 2000CFRFOBCIF*
XUT KHU THEO PHNG THC THANH TON CAD ( Cash Against Document)L/CNh thu*
CC YU T BN NGOIKhng hong ti chnh th gii Chnh sch chnh phXu hng sn xut v trnh cng ngh Bin ng t gi hi oi1234*
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CC YU T BN TRONG Uy tn thng hiu Uy tn nh lnh o Kh nng kim sot, chi phi tin cy ca ngun cung ng nguyn vt liuvt: VND*
Nm200620072008Ngun vn80,672,198,57588,082,537,792102,439,401,824
Trnh S lngT trng (%)i hc3554Cao ng812Ph thng2234Tng cng65100
MA TRN SWOT1 Cht lng sn phm2 C cu t chc b my qun l tt3 Kh nng SX, tn kho hp l4 Linh hot trong thanh ton,tiu th v phng thc kinh doanh5 Tinh thn lm vic6 Trang b my mc hin i7 Uy tn nhn hiu
1 Ti chnh cha mnh, quy m hn hp.2 Th ng tm th trng, ph thuc vo trung gian,khch hng truyn thng 3 Nng lc nhn vin cha cao4 Ngun cung ng cha vng chc5 Khng c phng marketing
1 c s h tr Chnh ph.2 Nhu cu th gii v nng sn3 V tr a l4 KT-CT trong nc n nh & pht trin5 Chnh sch m ca thu ht nc ngoi
SWOT*1 Gia nhp WTO, cnh tranh v gi, cht lng SP.2 Chin lc m rng th trng ca cng ty cng ngnh3 S pht trin ca kinh t th gii 4 Cnh tranh ca ngnh t cc nc pht trin5 Khng hong kinh t, lm pht,nhu cu sn phm gim.6 Ngun nguyn liu trong nc khan him
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PHN TCH MA TRN SWOTW1W3O2O3O5 Chin lc m rng mng li phn phiW3O5 Nng cao trnh nng lc ca nhn vin trong cng ty.W4O3 Gi vng, m rng th trng cung ng ni a.
SOWTW1W2T6 Chin lc hi nhp v pha sauW2 W5 T3 T4 Thc hin gii thiu qua cc phng tin truyn thng, cng c xc tin thng mi.
STS1 S6 S7T4 Chin lc pht trin SP cht lng cao. S5 S7T1T3 Chin lc i mi cng ngh.S4T5 D bo v v bin ng th trng,t gi, ngun hng cung ng, nhu cu tiu th.
S1 S7O1O3 Chin lc thm nhp th trng tng doanh thu + th phnS1 S2S6O2O3O4 CL pht trin th trng S3S4O2O4 Nng cao cht lng sn phm ch lc.
WO*
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GII PHP *
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O TO V QUN L NGUN NHN LC Quyn li v ngha v +Nhn vinQun l Trin vng ngh nghipChng trnh tuyn dng Chng trnh o toChnh sch ng vin + Lc mi nhn vic+ Lc ang lm vic+ Va lm va hc *
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Nghin cu th trng xut khu M ASEAN Chu i DngXy dng knh phn phi ra th trng nc ngoiLa chn thnh vin knh phn phi ng vin cc thnh vin ca knh Hon thin knh phn phiTip th quc t Xy dng phng tip thQung coY MNH V PHT TRIN CHIN LC MARKETING1 2 3 *
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CHT LNG SN PHMa dng ngun cung ng H thng ch bin tiu, c ph & cm daCam kt tiu chun sn phm u t trc tip vo h nui trng Qun l cng tc ng hng trc khi xut hng ng k nhn hiu Hon thin ngun cung ng u t my mc *
NG DNG KHOA HC K THUTERP - H thng hoch nh ti nguyn doanh nghip Enterprise Resource Planning
Th thut SEO- Search Engine Opitimization Ti u ha cng c tm kim Cp nht website ( sn phm, dch v)Giao dch, thanh ton, h tr trc tuynQung co trn web thng mi quc t
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XY DNG V THC HIN H THNG QUN L MI TRNG THEO ISO 14000 Bin phpc thLi ch -Ngn nga nhimTit kim chi ph- Chng minh s tun th lut php- Tha mn nhu cu- Gia tng th phn- To dng nim tin
H thng x l nc thi v kh thi *
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GII PHP KHCKhai bo hi quan in t Khai bo chng nhn xut x in t -eCosysCh trng lut phpP DNGTit kim chi ph, thi gian
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KT LUN-KIN NGHKt lun + Doanh thu & li nhun tng.+ Hot ng kinh doanh hiu qu.
Kin ngh Vi cng ty+ Qun l cc khon chi ph.+ M rng th trng xut khu.Vi nh nc+ Tng cng xc tin thng mi v u t nc ngoi.+ H tr cc Doanh nghip XNK.
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TI LIU THAM KHO Sch, gio trnh Trm Th Xun Hng (2008).Thanh ton quc t. NXB Lao ng- X Hi.H Th Ngc Oanh (2004). Gio trnh k thut kinh doanh thng mi quc t. NXB Thng k.Lu Thanh Tm & Phan Thanh Trung (2005). Gio trnh qun tr cht lng. Trng i hc K thut cng ngh TP.HCM.Nguyn nh Thm (2006). Gio trnh kinh t ngoi thng.NXB Lao ng-X hi.Trn Th Ngc Trang (2006). Marketing quc t. NXB Ti chnh.on Th Hng Vn (2007). Qun tr ri ro v khng hong. NXB lao ng- X hi.Lu Thanh Tm (2008). Bi ging mn Phn tch ti chnh doanh nghip. Trng i hc k thut cng ngh TP.HCM.Cc ti liu trn internetwww.phucsinh.comB nng nghp& PTNNT www.agro.org.vnTng cc thng k www.gso.ogr.vnHip hi c ph& ca cao Vit Nam www.vicofa.gov.vnHip hi h tiu Vit Nam www.peppervietnam.com .
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*XIN CHN THNH CM N S QUAN TM THEO DI CA THY C V TT C CC BN.
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