Private planes have always been a staple of the guy who has everything (just ask P. Diddy). But with amenities like private tv’s complete with cable, leather seats, and free premium snacks, Jet Blue lets the every man feel like a baller. We created a campaign to let guys know...

hey, it’s your personal jet

Fly like a baller atyourpersonaljetassistant.comYour Personal Jet

In men’s restrooms in airports, we placed stickers on stall doors to give the appearance of sitting in a JetBlue seat facing your personal tv.

Message reads: Only one other seat is your throne. Jet Blue, your personal jet.

ambient

VH1’s Fabulous Life Presents: Private Planes are Fly edition. Celebrities boasting about their sweet

jets, sponsored by JetBlue, your private jet.

Posters and print direct people to yourpersonaljetassistant.com, a microsite for scheduling your JetBlue flight with your favorite tv show.

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Lights significantly brighter than those around them are acompanied by this sign.

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