Department of Home Science Extension and … SCHEDULE... · 9 Concept, objectives, activities and organizational structure of selected rural development programmes - • IRDP

Department of Home Science Extension and Communication Management Course No: HECM 111 3(3+0) Semester I Year : 2015-16

Course Title- HOME SCIENCE EXTENSION AND RURAL DEVELOPMENT S.No. Topic No. of

classes 1 Home Science Education – meaning, importance and objectives.

3

2 Different areas of Home Science – objectives and job opportunities

3

3 Institutions offering Home Science in SAUs of India.

2

4 Extension Education – • Concept, need and importance with special reference to Home Science • Philosophy, principles and objectives.

2 3

5 Concept, importance and aims of rural development

3

6 Glimpses of evolution of extension during pre-independence era.

4

7 Community development programme – • Concept, objectives and organizational structure • Activities, achievements and failures

2 2

8 Panchayati Raj Institutions - concept, structure and functions

3

9 Concept, objectives, activities and organizational structure of selected rural development programmes -

• IRDP • TRYSEM. • DWCRA • ICDS • WDP • SGSY

2 1 2 2 2 3

10 Role of ICAR and SAU in rural development 4 11 KVK – concept, objectives and activities. 3 12 NGO - Concept and role in rural development

2

Total 48


Course Title- COMMUNICATION AND INSTRUCTIONAL TECHNOLOGY

S.No

Theory

Topic No. of classes

1. Communication – concept, importance and elements.

2

2. Communication barriers and ways to overcome them 2

3. Communication approaches for reaching rural community Individual, group and mass

2

4. Concept and principles of teaching and learning in Home Science Extension 2

5. Classification of extension teaching methods. 1

6. Concept, use, importance and limitations of following extension teaching methods :- • Farm and home visits • Discussion and meetings • Field trips • Campaign • Exhibition • Demonstration • Role play

1 1 1 1 1 1 1

7. Selection of extension teaching methods 1

8. Utility of printed literature in extension 1

9. Meaning and importance in Home Science 1

10. Classification of audio visual aids 1

11. Concept, importance and principals of preparing following non projected aids – • Charts and posters • Flash cards and flip books • Bulletin board display • Leaflet, folder and pamphlet

2 1 1 2

12. Projected aids-transparencies and slides 2

13. Electronic media – Radio and T.V. 1

14. Three dimensional communication aids – specimen, objects and models. 1

15. Folk media-importance and types 2

Total 32

S.No.

Practicals

Topics No. of Classes 1. Familiarization with accessories for preparing instructional materials 2

2. Planning, preparation and use of following aids:- • Charts • Posters • Flash cards • Bulletin Board display • Transparencies • Puppets

3 3 3 3 3 3

3. Handling of slide projector and overhead projector 2

4. Planning and use of selected extension teaching methods

• Home visits • Demonstration • Discussion and meetings • Role play • Exhibition

1 2 3 2 2

Total 32

Department of Home Science Extension and Communication Management Course No.: HECM 311 Semester: I Year: 2015-16

Course Title: INTRODUCTION TO INFORMATION TECHNOLOGY

Theory

S. No. Topic No. of classes

1. Information Technology – Concept and Scope 2 2. Current Trends in information technology – Print and Electronic media 2 3. Role of Information Technology in communication 2 4. Concept and importance of different information technology –

• Public address system • Radio and T.V. • Tele Text • Video Text • Tele Conferencing • Video Conferencing • Internet, E-mail • Telephone, Fax

1 2 1 1 1 1 2 1

Total 16

Practicals

S. No. Topic No. of classes 1. Visit to an information centre dealing with agriculture information/rural

development and preparing report: • ATIC • Government Communication Centre • University Communication Centre • Press • Radio Station • Doordarshan Kendra

3 2 2 3 2 2

2. Use of different Information Technology for communicating messages to rural people–

• Tele Text • Video Text • Tele Conferencing • Video Conferencing • Internet • E-mail • Fax

2 2 3 3 3 3 2

Total 32


Course Title- PRINT MEDIA IN COMMUNICATION

S.No.

Theory


1. Print media. – Concept, importance and principles

2

2. Types of print media - News Paper and Magazines 3

3. Trends in print media 1

4. Techniques of writing for printed material – News paper – News, features/article Magazine – feature/article

1 1

5. Writing Headlines 1

6. Cover design layout and makeup of a publication 2

7. Editing – concept, importance, tools and principles 2

8. Printing techniques – letter press, screen, gravera, offset 2

9. Readership analysis 1

Total 16

S.No.

Practicals

Topics No. of Classes

1. Arranging display boards on current news events / issues related to rural development/agriculture and home science information.

3

2. Analysis of different publication in terms of agriculture information coverage, content covered, makeup, headline style and format –

• News Paper • Magazine

2 2

3. Practical exercise on proof reading 3

4. Writing news story / Press Release for an event organized in the college 3

5. Writing an article / feature for rural women for coverage in news paper or magazine

• Selection of topic • Deciding subject matter • Writing an Article

1 2 3

6. Designing cover page of a rural magazine 4

7. Working on a lab journal for field functionaries • Writing feature/article • Editing and proof reading • Final production

5 3 4

8. Testing the readership and readability of news papers and magazines by rural women.

• Preparation of survey proforma • Collecting information • Analysis and writing report

2 4 4

9. Planning and preparation for press conference in agriculture / home science 3

Total 48


Course Title- COMPUTER APPLICATION IN COMMUNICATION

S.No.

Theory


1. Use of computer in communication of agriculture/H.Sc. information 1

2. Introduction to computer peripherals-Printer and scanner, storage devices- compact disk (CD), DVD, pendrive

2

3. Introduction to software for designing communication material- • Power point • Coral Draw • Photoshop • Page maker

1 1 1 1

4. Principles of designing communication material 1

5. Designing layout of information material- • Slides • Leaflet/ Folder • Booklet • Flip Book

1 1 1 1

6. Cover page of different publications 1

7. Field Testing- concept importance and procedure of field testing 3

Total 16

S.No.

Practicals

Topics No. of Classes

1. Use of computer peripherals • Scanner • Printer • Storage device

2 2 2

2. Use of designing softwares • Power point • Coral draw • Photo Shop • Page Maker

3 7 4 4

3. Planning and preparationo f communication material for rural women related to agriculture/ home science

• Slides • Leaflet/Folder • Booklet/flip Book • Cover page of different publications

4 4 6 2

4. Field testing of developed communication material 4

5. Evaluation of the developed material 4

Total 48

Department of Home Science Extension and Communication Management Course No. - HECM 314 4(1+3) I Semester, 2015-16

Course title – Animation and Media Development S.N Topic No. of

Classes 1.

Theory- Animation – Concept, importance and its application

2

2. Types of animation – 2D and 3D animation

2

3. Basic principles of animations

1

4. Animation Techniques - Frame by Frame, twinning, cast to time, space to time, real time recording, step recording, onion skinning, film loop, creating a scenery

3

5. Basics of drawing

1

6. Character designing

1

7. Concept of graphics and use of graphics in animation

2

8. Animation software – 2D Maxmaker Toon boon studio

2

9. Understanding concept of color in graphics • Color Depth • Color Palettes • Color Cycling • Transform Bitmap • Convert a bitmap • Alpha Channel

2

Total 16

Practicals

1.

Preparing different styles of graphics for animation

6

2.

Scanning / Importing and Modifying graphics 4

3. Learning to use any one 2D animation software • Maxmaker • Toon boon studio

7

4. Practicing Animation Techniques – • Frame by Frame, • Twinning, • Cast to time, • Space to time, • Real time recording, • Step recording, • Onion skinning, • Film loop, • Creating a scenery

2 2 2 2 2 2 2 2 2

5. Preparing one animation programme of 1-2 minutes duration for educating rural women

10

6. Presentation and evaluation of the prepared programme. 3

Total 48

Department of Home Science Extension and Communication Management

Course No. - HECM 315 Course title – Public Relation In communication Management

Credit Hrs. – 4 (3+1) I Semester, 2015-16

S.No Topic No of Classes

1. Public relation – concept, importance and scope in extension 2 2. Public relation process –

• Fact finding • Planning • Execution • Evaluation

2

3. Tools for public relations • Interpersonal • Mass Communication

2

4. Public Relation Techniques 2 5. Public relation in changing scenario

Public and Private sector

6. Public speech – concept and techniques 2 7. Communication skills – speaking, listening, writing and reading 2

8. Qualities of a good communicator 2 9 Communication management – concept and importance in public

relation 2

Total 16 1.

Practicals Visit of institutions for analyzing the public relation

• Public relation office • Private organization • Autonomous organization

2 2 2

2. Studying public relation strategies of one or two private/Government organizations

6

3. Preparing case studies of public relation strategies of visited organizations

6

4. Presentation of case studies 3 5. Recording and analyzing public speeches of one or two events

related to Agriculture/Home Science education 3

6. Public speeches – • Preparing and presentation of speech related to Home

Science • Recording of speech

4 4

TOTAL 32


Course Title- ADVERTISING AND SOCIAL MARKETING

S.No.

Theory

Topic No. of Classes

1 Advertising-concept, importance, objectives and types 1

2 Elements, principles and techniques of advertising 2 3 Digital advertising - concept and importance 3 4 Planning of advertisements for different media-print, radio, television

• Thumbnail • Sketches • Story board • Photography

4

5 Social marketing – meaning, importance and principles 1 6 Elements of social marketing 1

7 Steps of social marketing in relation to agriculture information 2

8 Approaches of social marketing in agriculture. 2 Total 16

S.No. Practicals: No. of Classes

1

Critical analysis of agriculture / home science advertisements in different media • Print • Radio • TV

2 2 4

2 Designing and layout of agriculture / home science information advertisements for • Newspapers/ Magazine • TV • Hoardings

4 4 3

3 Production of digital advertisements 4 4 Evaluation of developed advertisements 2 5 Preparation of check list / survey proforma to find-out the technical needs of rural

women in agriculture / home science 3

6 Conducting survey 4

7 Analysis of data and writing report 3

8

Developing one educational programme based on identified technological needs for social marketing and pricing social products

5

9 Studying social marketing system and public behaviour in rural areas 5 10 Scanning social market strategies and its evaluation for communication management

in rural areas 3

Total 48

Department of Home Science Extension and Communication Management Course No.: HECM 413 Semester: I Year: 2015-16

Course Title:

WEB DESIGNING FOR DISTANCE EDUCATION

Theory


1. Distance education – concept, objectives and importance 1 2. Guidelines for production of web based material for distance education 1 3. Use of different media for distance education

• Print media • Electronic Media –Radio, TV, Computer and Internet • Telephone mediated instruction

1 1 1

4. World wide web (www) – origin, uses and techniques of www 1 5. Concept and importance of web designing in extension 1 6. Web designing tools - front page, dream weaver, MM Flash, HTML and

XML programming 1

7. Creation of home page or linking, 1 8. Dynamics of web page/ Designing of web pages 1 9. Web animation 1 10. Web weaver with dream weaver 1 11. Web editing tools 1 12. Building web site/ Development of interactive web pages 1 13. Publishing a site 1 14. Promotion and maintenance of site. 1 Total 16

Practicals


1. Identification of needs of clientele 2 2. Planning of self instructional material for distance education 3 3. Production of distance education material 8 4. Evaluation of developed instructional material 2 5. Use of web design tools 4 6. Web animation 4 7. Working with dream weaver for web publishing 4 8. Designing of web page for rural women 6 9. Developing interactive web pages 6 10. Web page development and publishing 6 11. Promoting and maintenance of web site 3 Total 48

Department of Home Science Extension and Communication Management Course No. - HECM 414 4(1+3) I Semester, 2015-16 Course title – Entrepreneurship in Information Technology SN Topic No. of

Classes 1.

Theory- Concept, need and importance of entrepreneurship development for farm families

1

2. Type of enterprises - their merits and demerits

1

3. Government policies and schemes for entrepreneurship development among farm women

1

4. Entrepreneurial motivation

1

5. Entrepreneurial traits required in women entrepreneur

1

6. Process of initiating an enterprise.

3

7. Management of financial resources

1

8. Launching and initiating enterprise

2

9. Marketing management.

2

10. Techniques of preparing project proposal Total

3 16

1.

Practicals- Visit to small scale/cottage industry

3

2. Preparing report of industries visited 3

3. Development of case studies on women entrepreneur with journalistic outlook • Studying Entrepreneurial traits of successful entrepreneur • Source of funds • Personnel • Marketing Strategies • Problems encountered in establishing and running the enterprise • Output

12

4. Presentation of case studies 2

5. Visit to funding agencies 3

6. Entrepreneurial motivational technique • Influencing capacity • Problem solving • Creativity and achievements

3 3 3

7. Study of one enterprise in detail 6

8. Preparing a project proposal for establishing an enterprise and submitting to a funding agency

10

Total 48

Course No: HECM 511 (New) Semester : I Year : 2015-16

Course Title: Global Extension Systems 3 ( 3+0)

S.NO. TOPIC No. of Classes 1. Extension systems in India; Extension efforts after independence 2 2. Community Development Programme - Genesis and critical

appraisal; 2

3. Panchayati Raj Institutions; Area and target oriented programme - IAAP, T & V;

2

4.

Special programmes for poor, women and children - IRDP,TRYSEM, DWCRA; JRY, IAY, SGSY, MGNREGA

3

5. Extension Approaches to rural development ; 2

6. Adult literacy programme -Need, Importance and Objective, 2 7. National Literacy mission, Post literacy activities 2

8. Support structures and their functions – DRDA. 2 9. Central Social Welfare Board, State Social Welfare Board,

NABARD; 2

10. National Level Voluntary Agencies - CAPART and KVIC; 2 11.

ICAR Research & extension systems- KVK, NATP, IVLP, ATIC, NAIP, AICRP.

8

12. Role of SAUs in rural development; 1 13.

Role of international organizations in rural development; 1

14. Review of five year plans in India; 2

15. Privatization of extension services-scope and limitations. 1 16. Critical analysis of extension systems in selected countries: Israel,

USA, Japan and Brazil with brief history, approaches, organizational structure, linkage with research and extension systems; its comparative analysis with Indian extension system.

14

TOTAL 48

Department of Home Science Extension and Communication Management College of Home science, MPUAT, Udaipur

Course No. - HECM 513 3(1+2) I Semester, 2015-16 Course title – Participatory Programme Management S.No. Topic No. of Classes Theory-

1.

Conceptual framework of extension programme planning - key concepts and importance in planned change.

2

2. Participatory planning - concept, importance, process

Techniques of participatory planning- RRA, PRA and PLA and their application in extension

3

3. 2 Approaches of participatory planning - cooperative , democratic, bottom up and down.

4. Project management techniques - PERT, CPM, SWOT analysis 2

5.

Obtaining technical and monetary support from GOs and NGOs

2

6.

Importance and ways of people's participation in programme planning

1

7. 1 Concept and formation of women SHGs 8. 3 Implementation and evaluation - concept, importance and

techniques (16) Total.

Practical -

1. 8 Application of PRA methods 2.

Critical review of evaluation studies related with women and rural development programmes

3

3.

Critical analysis of monitoring and evaluation of developmental programmes

5

4.

Preparation and implementation of home improvement work plans

5

5.

Critical evaluation of work plan with specific evaluation techniques

3

6. 8 Organize and evaluate programmes related to women and children at village level.

Total

(32)

Department of Home Science Extension and Communication Management Semester: I Year: 2015-16

HECM 531 Corporate Communication & Event Management 3(1+2)

Theory

S.No. Topics No. of classes

1. 1 Corporate communication - concept& importance with special reference to Indian Electronic Media context

2. 1 Identification and understanding corporate goals, corporate policy and strategy 3. 1 Corporate niche and branding 4. 1 Corporate planning, implementation and evaluation 5. 1 Communication campaigns, managing corporate crises, change management

6. 1 Conflict and communication 7. 1 Communication audit, managing diversity, issue management 8. 1 New media and corporate communication 9. 1 Strategic communication support during mergers/acquisitions, litigations 10. 1 Corporate social responsibility 11. 1 Monitoring blogs for PR activity, environmental analysis 12. 1 Rural public relations; social marketing 13. 1 Event management - concept, objective, need, types and structures of event; priority of

event management; 14. 1 Process of organizing an event; effective use of resources in context to vision, mission

and roles; effective goal planning strategies; 15. 1 Planning events- press meets/conferences/ exhibitions, organizing media tours 16. 1 Evaluating public opinion. TOTAL CLASSES 16

Practical

S.No. Topics No. of classes

1. 4 Visit to different corporate organizations related to media 2. 2 Preparation and Presentation of report 3. 4 Organizing discussion with corporate personnel 4. 2 Preparation and Presentation of report 3.

• Planning events –

• press meets

• conferences

• exhibitions

media tours

3 3 3 3

4. 6 Organizing an event 5. 2 Preparation and Presentation of report

TOTAL CLASSES 32


Course No: HECM 611 3(3+0) Semester I Year : 2015-16

Course Title- RECENT TRENDS IN EXTENSION AND COMMUNICATION

Theory

S.No. Topics No. of Classes 1. Changing concept and emerging issues in extension- Rational and realities 4 2. Recent extension strategies for rural upliftment 4 3. Future scenario of extension 2 4. Recent trends in technology transfer 4 5. Need of identification and documentation of appropriate homestead

technologies 2

6. Assessment and refinement of technologies 3 7. Importance and relevance of indigenous technical knowledge system,

integration of ITK with formal research 3

8. Emerging issues in communication- understanding communication in global perspective

4

9. Role of mass media for rural audience with special emphasis on women 2 10. New communication technologies, 2 11. Computer assisted instruction 3 12. Latest in Print technology, 3

13. Enhancing learning through communication intervention

3

14. Visual communication- A psychological perspective 3 15. Distance learning 3 16. Cyber extension- definition, scope, advantages, limitations, application in

home science 3

Total 48

Department of Home Science Extension and Communication Management Course No: HECM 612 3 (3+0) Semester I Year : 2015-16

Course Title-

MANAGERIAL SKILLS FOR EXTENSION PROFESSIONALS

S.No. Topic No. of classes

1. 3 Conceptualization of management process and its major functions

2. 2 Management problems in extension organizations;

3. 3 Managerial skil1 -Nature and importance for extension professionals

4. 3 Skills in effective management of extension and rural development organization

5. 3 Strategic planning: importance, steps and techniques involved;

6. 2 Management by objective as applicable to extension organizations;

7. 3 Techniques of Transactional Analysis for improving interpersonal communication.

8. 2 Creative problem solving techniques

9. 2 Stress management practices

10. Total Quality Management (TQM); 2 Concept of learning organization to improve extension services at various levels;

2

11. 2 Time management practices;

12. 3 Management Information System for extension organization at various levels.

13. Work motivation 2 Organizational climate; 2

14. 3 Resource management: concept and methods;

15. 3 Team building: process and strategies at organizational and village levels.

16. 3 Mobilization and empowerment skills: concept and strategies in mobilization,.

17. 3 Concretisation and empowerment of rural people

Total 48


HECM 626 2(1+1) Semester: I Year: 2015-16

Title PROJECT MANAGEMENT

S.No. Theory

Topics No. of Classes 1.

1 Project management - Concept, process and types, project design and network analysis

2. 1 Functions of project manager, project life cycle 3. 1 Project appraisal, feasibility analysis, techno-economic analysis input analysis,

financial analysis, social cost benefit analysis 4. 1 Project appraisal 5.

Project planning - criteria for selecting project 1

6. 1 Planning proposal 7. 1 Project review techniques 8. 1 Project estimation, managerial and other problems related to projects 9. 1 Data management 10. 1 Factors influencing efficiency of a project 11. 1 Monitoring and control of a project 12. 1 Evaluation and reporting results 13. 1 Thrust areas of Home Science research 14. 1 Sources and priorities of funding agencies for Home Science research 15. 1 National and International funding agencies for project 16. 1 Research application of Home Science in industry TOTAL CLASSES 16

S.No. Practical

Topics No. of Classes 1. 4 Identifying researchable issues in H.Sc.

2. 2 Analysis of researchable issues in H.Sc and presentation

3. 6 Developing a need based research project 3. 2 Identifying different funding institutions (minimum 4) for project submission 4. 2 Submission of prepared research proposal for funding.

TOTAL 16


Course Title- COMMUNICATION FOR DEVELOPMENT

Theory

S.No.


Communication- concept, meaning, importance 1

Communication- models, theories and types 1

Communication approaches for reaching rural community Individual, group and mass ; factors affecting their selection and use

1

Communication fidelity, credibility, empathy, feedback 1

Barriers in communication ;Factors affecting communication process 1

Communication skills; soft skills , writing skill 1

Role of ICT in communication 1

Effective oral communication, public speaking 1

Non-verbal communication 1

Participatory communication - meaning, importance, process and determinants 1

Development communication- concept, nature and significance 1

Recent advances in communication-print and electronic, internet, e-mail, fax, mobile, interactive video and teleconferencing, computer and computer networking (PAN, LAN, CAN, MAN, WAN); AGRINET, e-Governance.

1

Concept and elements of diffusion; Concept and stages of Innovation -decision process

1

Attributes and consequences of Innovations ; Adopter categories and innovativeness

1

Total 16

S.No.

Practicals

Topics No. of Classes 1. Practical exercises on oral- Public speech, lecture, group discussion, radio talk

,anchoring 8

2. Written communication- News writing ,feature writing, article writing 6

3. Planning of an extension programme for rural women considering Individual, group and mass communication approaches.

3

4. Implementation of the planned programme 4

5. Evaluation of the programme and report preparation 3

6. Practical hands on experience in recent advances in print and electronic media.-Designing a news letter / lab journal,

8

Total 32

Documents

Department of Home Science Extension and … SCHEDULE... · 9 Concept, objectives, activities and organizational structure of selected rural development programmes - • IRDP