, .

? O OIAODuc(VADAb TAbP-PA-liC..)CMOP -11CM

:

DTTXMA DE:'_

.301

.-h-.-Cau 1 nth:111g ti so tar chinh quan trong cua ti sO' Ithhi nAng . 1di nhuan do ln'dng hieu qua churig cent c6ngty clu'dc the hit% Wang Iai ihu dude tit doanh thu ya du tu'.4. Ti suit Idi nhuan tien von dgu tuva ti

nhuan tren tong tai sin

B. Ti song doi vdi tong tai :sanVOrig quay-tong tar san va ti suit

nhuan tren tong Ea'. san

D. Ci 3 can Ire:' deu sai.Cau 2 phi dinh ht.itlng ve khdch hang, ban xgc Binh nhiem vu tot phai phin inh A. chit tinh tien ich &la san phgm dem lai cho khach hang

B. nhirng du cloan nhu eau cilia lchacl-z hangC. htidng v'e khach hang thay vl hu'clng san phgm

1)0Cd 3 cau tre'n deu citing .Cau 3 hang inh huffing d6n cung dg canh tranh gift cac DN.A. Ti le nhan vien vgng mat

B. Ma trail BEEC. Nhu du oh thi trtOng

D. Ca ..3 cau tren deu sai\(CAu 4 Toyota nhanh chOnggnia tang thi phgn min mirth d Bgc mil, ndi day . ding ty chitin 75% trong idi nhuan than

cau_cda va da tang thi phan ctla rnlnh 62'7% vao nam 2002 len 9% vao nam 2003..Day IA chitin ludo zna cOngty thtyc hien.A. lien doanh ..

B. than' nhap thi trutIng

gphat tridn thi trudng

D. phat trie'n san ph grnCau 5 : Chi& ludo h0i nhap clear lai nhiehr 1di th6 sau day, ngoai tra

Oquin tri ch a-t liicjng tell hctn

B. ti6t kiOm chi phi sin xufiC. han ch6nli ro

D. giim ad& chi phi thi trtOng

.Cau 6 Phan khtic thi tru'iMg IA mot bi6n . s6e quan trong trong vies thtfc hien CL vl nhii'ng 1St do sau day, ngoai triY..... .....Anna nhan hit DN vdi cac cac doi thd canh tranhB. nhgng chi& lu'dc phat tn .& san phgm, da clang hOa dOi h6i gia tang doanh s6'

no cho ph4i DN co- the? hoat dOng vdi nheng ngu6n ltic co hanD. no la chla kth5a gitlp cho cung pal hqp vdi cauCau 7 : PhAt bieu nAodIldi day la khOng thing VA. Thug hien chi& luck tap trong vao ke't qua

B. Thtfc hien chi& laic can sit ph6i lidp gift mot so ca nhan))Thug hien chi& ltfdc la qug trinh di'eu hanh

D. Thu'c hien CL can kSi nang dac biOt ye" Faith. dao va dingvienCau 8 : Cac hien se; san clay thuOc Idi the canh tranh trong Ina tran SPACE, ng6ai trir A. vbng d6i Sin phgm

B. 16ng trung thanh ctiaC. chdt lu'dng san phgm

Pve-n lu'u &OngCan 9 cho phep mot Cty tlnh cac ti s6 tai chinh dti ki6n trong

Id& thltc hien chitin huge khacnhauA. hang ngan sach chi tieu va bang ngan sach Iinh hoatB. Bing ngan sach tien mat va bing.rrgan sach cho cOng tyC. Bing bao ego k6t qua hoat dOng kinh doanh va bang can del Ice' town 0' thin

nhuanD. Bing

ngan

sach

hoat

dOng

va

bang

nganr

sach

ldiCau 10 Trong viec tnen khai ban xac dinh nlriem vu, cau `DiYng cho thi qugn go. flay cho t6si cac maau ma h g'p clan"

thuOc ve thAnh phgn khach hang mu& cho thdy

Di! TM HOC PIHAIN QUAN Tall CHI&TMI glom lam

pt(S ah

diric ph6p si dig tail yDg THF CO 50 Cp'l' TRA C NM:REM

Ong ty quan tam deli kh6ch hangC. tinh tien ich cua san phgm cOng ty dem d6n cho khAch hang

D: khach hang se ducts lam hiai longCaul 1 : khOng phii la chi& lu'dc thick hdp ctla khu vu'c d 6' ngei sao trong ma tran-BCG....

da clang hot

:B. lien doanh

C. h0i nhap v''e phia tnYdc

D. phattrie'asinThgm ----au 12 : Chi& lade ciao tao ngu6n nhan lttc tin* ve"

..e C. cap aft ngng

D. cap cOng tyA. cap khu vuc

B. cap cc, so"Cau 13 Trong ma Iran EFE, tong se- die'm theo trong so dial) nhfi IA choth chien-lode-Giia,GOngty-khOngtan dung nhftg

hoac kh6no. tranh dale de doa CO'

ng6ai.0Q'1'CLTX11.213_30TI

Fhb

T&ID C-.I;'

B; nhu cau; tzcrc^n7ro^tici^a`ch hang

Cor:ig_ty_ 3M si't dungkha na.ng eaA trim' v8 qua viec sari _uat ra n iCu sail pham rdiA. tai chinh

B. nghien ctttt va phat triers

C. tiep thi

D. thiet kg sin plum va sari xuat'au 15 '1'hyc hien chitin Itzdc they del Bang Ice gifia cac Ioai kink va. qui n?o cue to chiic, cha.nghan nht: cac cong tyidn no doi hoi raging tong vies sau day, ngoai trirA. xay ^.i^tng nhtrng cd sif mdi, thanh lap them cac phong ban mdi

B. vacs ra muc tieu dal hersC. thay doi chitin hfdc dinh gig cue mQt to chive

D. ciao to nhan vien, tht yen chuyen cac Q TVCau 16 Phan tick EPSlEBIT la ky thuat chinh yeu cua. viec thuc-hien-chitin i_tidc viA. IA ky thuat xac dinh cd tau von cuh cong ty nham tang von cho viec thuc hien chitin bideB.la cOng cu gia tri de ra cac quyet dinh ve tai trd von cho viec thtrc hien chitin ludcC. viec tittle hien thanh cOng chitin ludc thtking doi hoi pliai co du von

ca 3 cau tree-deu c.i ngCau 17 Cd cau then khu vile (division) co mot so iu diem sau day, ngoai tit 6 it ten kern

B. sty Phan quyen rung raiC. dao &?c nhan vien cao hdn

D. trach nhiem ro rangCan 18 Nhu'ng ttY ngan, dung de the hi8n vien canh hoar cling co them gi g. tri cu hoac mdi trong nen van hod cua DNdtdc goi

Uphep an du

B. nghi thdc

C. truyen chitin cong

D. bieu tti'dngCau 19 Ike thong thong tin bang may tinh the hien met nguon quan trong ve ldi the canh tranh cho met cOng ty vinhtfng 1t' do sau day, ngoai trtt ^A. he thong nay se thu thap cac dtf lieu ve cac hoat long ben trong va cac yeu to ben ngoai, hung cal? de lieu .cho

viec sa quyet Binh quan triB. thong tin lien ket tat ca ph6pg ban tai vdi nhauC. he-theng nay gitip cho cac tap Joan tcian.e;au theo doi nhcrng hoax ding kinh doanh cilia nninh tren khap toan du

toil r hieu chi phixay ding he thong nayCelli 20 : That bieu nao dtfdi day tranh bay khOng dung ve danh gig chi& hrdc?A. giai doan cuei cua quan tri chitin ltfdcB. giup nha quan tri thtrc hien nh ng host Bong dieu chinh khi canC. giup nha quan tri theo doi viec thy c hien chitin hick

(1)danh gia chien.ltidc tra lc^i can hoi : " Cong ty thong to se di den ndi nao?" .Cau 21 : Nhiem vu se giai thich ly do cho s>t ton tai cua DN,, vl th:; no co the baoggm mot ban xac Binh

A. thi t_nfdng, dell this canh tranh

B. qui mo thi trtr6ng, khach hang muc tieuC. chi tni ng, ni=:a cau va-cOng nghe

D. nhibig nhu cau ten thi trtr6ng:..Cau 22 : 'P'rong viec kiern tra lai chitin h qe ctla cOng ty, Cty can phai quan tam den cac deu hieu canh bao nhu[

A. that' doi nhu cau cua khach hang

B. stf xuat hien cua cOng nghe mdiC. stf xua't hien cua cac doi thu canh tranh mdi

(D ca 3 can ten deu dung` :Call 23 : Cong ty dtfdc pham clang thtic hien chitin ltfdc phat trien .san pham, plating R&D can

A. triers khai qui trinh this nghiem.tac dung cda met Ioai thuoc mdi len nhieu nhomkh gc nhau(&dieu chinh qui trinh cOng nghe cho thich nghi vdi nguyen vat lieu thO cda dia phtfdng

C. tang them chi phi nghien cifu va phat trienD. dieu chinh qui truth ding nghe cho phu hip vdi thi trtrcing not diaCau 24 : Phan tick h.... chink la phtrdng phdp dtfic sit dung nhieu nhat de xac dinh diem marsh va diem Ye ll elkDN ve dau ttf, tai chinh va cci tdc.A nhuan

B. deu ttf

C. doanh thu

D. ti so tai chinhCau 25 : Dan s6 cd cac ntidc chau Au va Nhat Ban clang gia di va ty 1e sinh sand nhi3'ng nude nay clang ngay hanggiam.Bien chuyen nay laA. cd hoi ldn cho tithing cong ty

(I. m6i de doa cho mot so cong ty va cci hoi loin cho nh glig ding tykhac

C. moi de doa cho met so ding ty

D. clang dtidc chinh phu cac ntrdc xem-xetCau 26 : Nhiem vu cua mot to cht'c phi ldi nhuan dtidc din to chinh xac nhat bhng nheng calf hoi nao dtrdi day?A. tap hdp nhfng truyen thong cila met to chiicB. mot dia diem each xa tru sd chink .C. mot ban tuyen be ve nganh ma to chile hang boat dung -D. met ke hgach chi tiet ve ngu6n lift can den trong met th 5i gian nbat BinhCau 27 : Ban F ac clink nhiem vu rat can thiet cho cac doanh nghiep vi nhiing ly do nao sau day, ngoai tra'

e2

;0' 202)QTCLTXI I.2B_301

nrfi yn nhang

tin va gii

lam An

nilo

nnat

h:inh Ioanh ,h:ia inhnh

n .I 6 dnng CFt1i cro nha Chian tri mOt phudng hu'drig phit tridn chung

ihlp cho doanh nghiep du' doin chinh xac uhu cau trong

gian tdiruyen cam hi'ng cho nhan vien co duvc su tan tam va trung tranh v6i mtl'c rtQ cao

Can. 28 CL shay thcludc nit ra tai ma tran nao nit-0i day d hang tree cling cia ma tran QS -PM, nggai trf.r ma trail CPM

B. ma trail SWOT

C. ma !ran BCC

D. ma Iran SPACE'Can 29 lvigi tru'dng kink doanh ctla doanh nghiep bao g6m nim ben ngoai DN va thing cd inb ht-teing'denheat dOng va k6t qua cila DN.

nhgng ye''n't6'' ki6m soil du'dc

'B. nhi'ng yefu tO' khOng kidm soft du'dcC. nhtTng you

.

D.

3- cau trop den saiCau 30 IcMng phii

hr dc thich hdp cua 6 c,bie''n itxdc than trong tong ma tram SPACE:

A. Phat trign thi truing

B. Plait trier' san pham

C. Tham nhap thi tru'dng

(E)Thanh

Can 31 : Nhik benh vigil hien nay cd nbirng nha thug-c, can-tin, -quay tap Ma, sich bin, ngay tong IdtuOn vien ctla .' ---bOnh vien. Ho Clang thtfc

lu'dc nhim phut vu benh nhan tan ngutii thim nu gi.A a ding h6a hang ngang

da clang hoa tap trungC. da ding Ma kg"t hdp

D. phat triers san pham .Cau 32 C an nag dUdi day tranh bay khOng ding ve chi& lu'dc din dau ve .gii ca?A. Dan dau gid ca hu'dng d6n nhffpg ng1rdi lieu dung khgng nhay cam vdi gidB. Dan dau ve giii ca dery 141 gia tri ma kha'ch hang mong ddi mtl'c chi-phi dim bio khi nang sinh ldi th6a clingC. Dan dau gia ca nhdn manh vao san xua't nhfmg san phm &Plc tieu chugn h6a vdi gia tranh that Chap

Li?) Wall-mart va Target da xay &frig 10 the- chi phi thdp Tic hint nhu'mOt phan cbinh trong CL telng .the cua mirth

Can 33 Mgt cOng ty man banh truing pham vi hoat dOng Wang cach dau tit von Chang dtr trong nhieu nghnh nghekhan nhau va chfi tron