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Robin Kapoor, 109Deepak Kumar, 94Tushar Garg, 118Vikas Sharma , 122Indrajeet Singh, 96Pooja Gupta, 103Pankaj Jain, 102Nadira Feroz, 98
04/08/23 1Shree Bankey Behari Foods Ltd.
IntroductionObjective: To understand & analyze the
company in respect to:- - Sales - Current Distribution - Logistics
04/08/23 2Shree Bankey Behari Foods Ltd.
About the CompanySister concern of Shamsons food limitedChairman – Anubhav GuptaBrand name – Diamonds and Hi-ChoiceFamous productMajor ClientsQuality standards, manufacturing techniquesExports to major countriesMore than 50 % market share
04/08/23 3Shree Bankey Behari Foods Ltd.
04/08/23 Shree Bankey Behari Foods Ltd. 4
History of the companyThe company’s forefathers were in this line since 1920
and this line of activity is coming down to third generation with vast experience in manufacturing of these items for various tastes.
Their parent concern M/s. Sham Sons Foods holds FPO License No.7
The third generation in line is trying to add more flavor to the quality and presentation of these products, keeping in view the requirement of these products by Railways, Airlines, Institutions, Hospitals, and Schools etc.
04/08/23 Shree Bankey Behari Foods Ltd. 5
Thus, they are both manufacturers and packers of our own products like Mix Pickles, Fruits Jam, Ketchup
Their main emphasis is on hygiene and quality of the products
04/08/23 Shree Bankey Behari Foods Ltd. 6
Quality AssuranceISO CertifiedQuality control measures from raw material
to shipment of finishes productsIn house production, quality control and
packaging units for finest productionAir tight packaging
04/08/23 Shree Bankey Behari Foods Ltd. 7
Why them?Affordable pricesWide distribution network to ensure timely
deliveryAn array of delicious food itemsState of the machinery and highly qualified
work force
04/08/23 Shree Bankey Behari Foods Ltd. 8
COMPANY PROFILE• Business Type• Capital in Dollars• Export Percentage• Import Percentage• Primary Competitive Advantages
• Sales Volume• Import Value• No. of Staff Personnel• Year of Establishment• No. of Production Lines• Export Markets• Import Markets• Investment on Manufacturing
Equipment• No. of Engineers• Monthly Production Capacity• Memberships
• Exporter , Manufacturer , Importer• 150,000• 50%• 5%• We offer absolute fresh and tasty
Pickles, Jams, Juices, Syrups, etc. at the best prices
• INR 10 crore• INR 50 lac• 150• 1955• 5• New Zealand, Dubai & Canada• China• INR 1 crore• 5• As per requirement• APEDA (Agricultural and Processed
Food Products Export Development Authority)
04/08/23 9Shree Bankey Behari Foods Ltd.
Structure of the Company Channel-1 1. General Structure Company
(Manufacturing Unit)
Transport Depot
Distributors
Wholesalers
Retailers04/08/23 10Shree Bankey Behari Foods Ltd.
Structure of the Company Channel-22. For Diamond Mango Panna
Company(Manufacturing Unit)
Transport Depot
C & F
Distributors
Wholesalers
Retailers04/08/23 11Shree Bankey Behari Foods Ltd.
Structure of the Company Channel-3 3. For Corporate & Institutions
04/08/23 12Shree Bankey Behari Foods Ltd.
Expectations-1Company’s Expectations
Maintain Brand ImageSatisfy the retailersTargetsCritical IssuesFollow the Rules and Regulations
04/08/23 13Shree Bankey Behari Foods Ltd.
Expectations -2 Distributor’s Expectations
Lead TimeProper Man PowerVisits of ASMPromotional Schemes
04/08/23 Shree Bankey Behari Foods Ltd. 14
Expectations -3Retailer’s Expectations
Supply on timeProper visit of sales personSchemes must be provided
04/08/23 Shree Bankey Behari Foods Ltd. 15
Selection Criteria
on the basis of ExperienceKnowledgeCredit WorthinessRecommendations
04/08/23 16Shree Bankey Behari Foods Ltd.
Distribution Strategies-1COMPANY Vs
DISTRIBUTORS
Commercial Matters:
- Credit policy - Discounts - Margins - Damaged Merchandise - Payment Terms
DISTRIBUTORS Vs RETAILERS
04/08/23 17Shree Bankey Behari Foods Ltd.
Distribution Strategies-2COMPANY Vs
DISTRIBUTORS
Sales: - Sales
Force - Frequency of
Visit - Compensation
- Duties of Sales person
DISTRIBUTORS Vs RETAILERS
04/08/23 18Shree Bankey Behari Foods Ltd.
Distribution Strategies-3COMPANY Vs
DISTRIBUTORS
Logistics: - Order Placement - Warehouse - Mode of Transportation -
Management
DISTRIBUTORS Vs RETAILERS
04/08/23 19Shree Bankey Behari Foods Ltd.
PERFORMANCE APPRAISAL
Distributor Appraisal
Retailer Appraisal
Sales Person Appraisal
04/08/23 20Shree Bankey Behari Foods Ltd.
RECOMMENDATIONSExpand its operations
Marketing Research
Try & reduce Lead Time
More frequent Replacements
04/08/23 21Shree Bankey Behari Foods Ltd.
Thank You
04/08/23 Shree Bankey Behari Foods Ltd. 22