Dropbox CIM

8/18/2019 Dropbox CIM

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Amit Gorai - 136Niraj Jaiswal -142Prathamesh Parab - 163

Hiral Savla - 169 Dropbo 1


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INTRODUCTION

• Dropbo is a !le hosti"# servi$es provi%e% b& Dropbo'"$(

• Hea%)*artere% i" +ali,or"ia Sa" .ra"$is$o(

•

.o*"%er Drew Ho*sto" a"% Arash .er%owsi(• .o*"%e% i" 200

• h& Dropbo was Develope%

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WHAT'S DROPBOX?

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BE ANYWHERE

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SIMPLE SHARING

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ALWAYS SAFE

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SURPRISE YOURSELF

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•Dropbo has spe"t ver& little o"a%vertisi"# &et it is worth 54 billio"

• 7he& have impleme"te% ma"& #rowth

ha$8s

• est overall start*p ,or 2011

• :eve"*e rea$he% abo*t 5400 millio" i"2014

• 1 billio" !les are save% to Dropbo ever&24 ho*rs

STRATEGIES

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• Bver&o"e *se% to %ow"loa% !les *si"# e#a*ploa%:api%share Hot!le a"% ma"& other !le hosti"# sites(

• 7hese servi$es were o,te" pl*mp ,*ll o, a%s =premi*m

a$$o*"ts? with ,aster %ow"loa% spee%s a"% ma"& othermo"e& ma8i"# ta$ti$s that too8 awa& ,rom the $oreobje$tive ,or the *ser(

• Dropbo solve% that problem(

• ', a *ser wa"ts to share a !le the& simpl& *se the CGet>i"8< ,*"$tio" ,o*"% o" either the %es8top or web(

• No a%s "o si#"*p re)*ire% !rst "o waiti"# ,or the%ow"loa% li"8( J*st a $lea" loo8i"# pa#e with a ,o$*s o"

o"e thi"# the !le(

SHARING LINKS TO FILES

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• 7he si#"*p pro$ess is o"l& a ,ew steps a"% a *ser $a"si#" *p o" their %es8top"o web browser "ee%e%(

•"$e a *ser si#"s *p Ieither via web or %es8toppro#ram a"% i"stalls Dropbo o" their $omp*terDropbo p*ts a photos ,ol%er a"% a CGetti"# Starte%<tet !le to help #et them starte%(

•

7his shows that %ropbo helps i" 8eepi"# the thi"#ssimpler a"% ma8i"# it more easier ,or the *ser(

Easy Sig!" P#$%&ss

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• A$$or%i"# to Ho*sto" re,errals i"$rease% Dropbo si#"*psb& 60K(

•

Dropbo ma8es it reall& eas& ,or *sers to tell o"e a"otherabo*t the pro%*$t(

• .or eample whe" o"e perso" who has Dropbo re,ersa"other the& both #et a 00 i"$rease pe"%i"# si#"*p(

• Dropbo ma8es it eas& to re,erLia emailli"8• 7he se"%er has a" i"$e"tive to sprea% the wor% abo*t

Dropbo#etti"# etra spa$e( 7he re,eree also has a"i"$e"tive ,or si#"i"# *p(

REFER A FRIEND

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• Dropbo is available o" m*ltiple plat,orms ma8i"# it morea$$essible to the people( ei"# available ever&where is 8e&

,or Dropbo a$$or%i"# to +o-.o*"%er M +B Drew Ho*sto"(

• 7here are a" estimate% 20 millio" >i"* *sers worl% wi%e( 7hese millio"s o, >i"* *sers %i% "ot have a ,ree $lo*%stora#e sol*tio" at the time( & a%%i"# >i"* s*pportDropbo is ma%e it eas& ,or a"&o"e who wa"ts a Dropboa$$o*"t to have o"e(

• e&o"% >i"* Dropbo has mai"tai"e% la$8berr& s*pport%espite their shri"8i"# mar8et share(

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BUSINESS MODEL

• Dropbo allows *sers to $reate a spe$ial ,ol%ero" their $omp*ters whi$h Dropbo the"s&"$hro"iEes so that it appears to be the same

,ol%er Iwith the same $o"te"ts re#ar%less o,whi$h %evi$e is *se% to view it(

• .iles pla$e% i" this ,ol%er are also a$$essiblevia the Dropbo website a"% mobile apps(

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BUSINESS MODEL

• Dropbo *ses a ,reemi*m b*si"ess mo%elwhere *sers are o@ere% a ,ree a$$o*"t with aset stora#e siEe a"% pai% s*bs$riptio"s ,or

a$$o*"ts with more $apa$it&( All basi$ *sersare o@ere% a" i"itial 2 G o, ,ree o"li"estora#e spa$e(

• 7o preve"t ,ree *sers ,rom $reati"# m*ltipleli"8e% ,ree a$$o*"ts Dropbo i"$l*%es the

$o"te"t o, share% ,ol%ers whe" totali"# theamo*"t o, spa$e *se% o" the a$$o*"t .or ,reea$$o*"ts the total amo*"t o, traO$ that allli"8s to#ether $a" #e"erate witho*t #etti"#

ba""e% is 20 G per %a&( .or Pro a"% *si"essa$$o*"ts the limit is 200 G per %a&(1


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H$. DROPBOX &/a%&s

a0 -ai*ais%$-"&*i*i&&ss

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D#$")$1 Fa%&s G#$.igC$-"&*i*i$ I C($!0 S*$#ag&

Wa#s• ser "*mbers leapt ,rom m i" 2010 to 2m i"2011 rea$hi"# 100m last &ear a"% 1m to%a&(

• 7wo &ears a#o the $ompa"& ha% little serio*s

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• Now however Dropbo ,a$es serio*s$ompetitio" o" ma"& ,ro"ts as more$o"s*mers have a%opte% $lo*% servi$es to

store their m*si$ a"% photos(• A S s*rve& b& .orrester :esear$h late last&ear ,o*"% that 14 per $e"t o, o"li"e a%*ltsha% *se% ba$8-*p or stora#e servi$es withDropbo the most pop*lar $laimi"# more tha"

a )*arter o, the MARKET ,ollowe% $losel& b&Apple


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• =e are ,ore$asti"# to #row over 100 per $e"tthis &ear? sa&s Alastair it$hell H*%%le


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D#$")$1 L&a0ig C/a#g& F$#

A P#ia%y R&$(!*i$• Priva$& pra$ti$es have bee" a" etremel& hot topi$ these%a&s( .a$eboo8 a"% #oo#le have ,o*"% themselves i" hotwater be$a*se o, it(

• Pop*lar o"li"e stora#e $ompa"& %ropbo is also "o

stra"#er(• .ollowi"# some $ha"#es to their priva$& poli$& a"%revisio"s to their terms o, servi$e some *sers wereo*tra#e% b& *"$lear wor%i"# that lea% some to believethat %ropbo $laime% a *ser


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Di2&%& )&*.&& D#$")$1B!si&ss a0 D#$")$1 P#$

ith %ropbo b*si"ess &o* #et eve"more se$*rit& a"% $ollaboratio" ,eat*res ,or &o*rteam( 7hese a%%itio"al ,eat*res i"$l*%e

*"limite% versio" histor& *"limite% %eletio"re$over& as m*$h spa$e as &o* "ee% lives*pport a"% a s*ite o, a%mi" $o"trols ,or better$o"trol visibilit& a"% ma"a#eme"t(

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D#$")$1 B!si&ss Us

A *ser is a"& perso" or role i"&o*r team with a *"i)*e email a%%ress(Ba$h team member sho*l% have his orher ow" *ser li$e"$e( sers $a" li"8

their %ropbo a$$o*"ts to as ma"& o,their %evi$es as the& li8e Ip$s pho"establets et$( At "o a%%itio"al $har#e(

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D#$")$1 E*"#is&

Dropbo e"terprise is a pro%*$tivit&plat,orm e)*ippe% with all the $ore$apabilities o, %ropbo b*si"ess pl*sa%va"$e% se$*rit& a"% $o"trol e"ha"$e%$*stomer s*pport a"% $*stomisatio" to meet&o*r lar#e or#a"isatio"


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WHAT WE LEARNED

• >ots o, press*re Ior #*ilt to %o thi"#s the tra%itio"alwa&( *t thi"8 !rst pri"$iples

• .ort*"atel& we spe"t almost all o*r e@ort o" ma8i"#a" ele#a"t simple pro%*$t that =j*st wor8s? a"%

ma8i"# *sers happ&• A"% we wor8e% o*r asses o@

• A"% hire% the smartest people we 8"ew

• =eep the mai" thi"# the mai" thi"#?

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WHAT WE LEARNED

• ostl& i#"ore% Ior woe,*ll& misha"%le%• hiri"# "o"-e"#i"eers

• mai"stream P:

• tra%itio"al messa#i"#Fpositio"i"#

• %ea%li"es pro$ess =best pra$ti$es?

• havi"# a =real? website

• part"ershipsFbiE%ev

• havi"# lots o, ,eat*res

• Pro%*$t-mar8et !t $*res ma"& si"s o, ma"a#eme"t

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T/a3 Y$!

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Documents

Dropbox CIM