Upload
others
View
0
Download
0
Embed Size (px)
Citation preview
2012-07
2012- 07
Press
Report
Newspaper
Journ
al
Television
Mass MediaMe
dia
Press
Report
Newspaper
Journ
al
Television Medi
a
2012-07
( ) ( )
( )
( )
( )( )
2012 8 31 1
100-750 124
(02)2001-7744 (02)2001-7740
www.kpf.or.kr
2012 .
.
, 2012
( ) ( /)
( )
( )
( )( )
. 17
1. 17
2. 19
3. 21
1) 21
2) 22
3) 22
. 24
1. 24
2. 26
1) 30 26
2) 30 31
3. 41
1) (, ) 41
2) 42
3) 44
4. 45
1) 46
2) 48
. 3 (, , CCTV) 51
1. (People's Daily) 51
1) 52
2) 53
3) 54
4) 54
5) 56
6) 57
7) 57
8) 57
9) 59
2. ( : Xinhua News Agency) 63
1) 64
2) 64
3) 66
4) 68
5) 69
6) 70
7) 73
8) 74
9) 74
10) 75
11) 76
12) TV 77
13) 77
14) / 78
3. CCTV(TV:China Central Television) 79
1) 81
2) 83
3) : TV 86
4) 88
5) 89
6) 91
4. 3 92
1) 93
2) 94
3) 94
4) 100
. SNS 104
1. 104
1) 3 104
2) 105
3) 110
2. SNS 114
1) 2011 SNS 114
2) 2011 SNS 114
3) SNS 116
4) SNS 117
5) SNS 118
6) SNS 119
. 1211. 122
2. 123
1) 123
2) 128
3) CCTV 132
3. 134
4. 138
5. 140
1) 140
2) 142
3) 143
. 144
1. 144
1) 144
2) 145
3) 3 146
4) 147
2. 147
151
45
63
() 68
() 68
() 68
() 69
() 69
78
CCTV 90
2010 TV TV M/S 91
2010 TV M/S TOP10 91
, , , , 95
, , 96
/ , , , 97
98
/ (%) 99
( ) 100
(%) 101
(%) 101
(%) 102
/ (%) 102
CCTV1 (%) 103
CCTV1 103
SNS 116
SNS Top 10 (2011 3 ) 117
SNS 117
121
141
142
23
45
55
65
67
CCTV 81
106
106
107
108
109
109
110
111
112
113
113
2008-2014 SNS 114
2008-2014 SNS 115
SNS 119
. , , CCTV
. ,
,
.
. 3
.
.
, .
. 1949
-
, , . 1966
10 . ,
.
.
, .
.
.
, .
250 , 1979 1500
. 2000 2010
383 . . TV
2300 ,
1300 .
.
.
, . 1990
. 1996
(SMG) .
, , , .
,
. ,
.
,
.
, . 2000
. 2012
5 , 9 . 2.0
SNS
.
.
. ,
.
. ,
. , ,
, , , .
. 1978
() 3 . 1992 14 ()
.
. ,
. , , ,
, .
. , , ,
, . 2008
.
,
. .
.
.
. ,
.
.
5 ,
PC 3 .
40%
. SNS
. SNS
. SNS
. SNS
.
SNS
SNS .
SNS .
SNS
.
3 , , CCTV
.
.
. 3
.
. 3
. , ,
.
.
3 ,
.
3 ,
. 3
.
.
. .
, , ,
, , .
3
.
, .
.
.
.
.
.
. ,
, CCTV ,
, , , ,
.
.
.
, ,
.
.
17
.
1.
2009 3
G2 .
. . 2011
21 G2 .
G2
.
1976 ()
() 1978 3
. 1980 (), 1992
() .
.
. , EU
.
.
. 2001 2010
182 1,168 6.4, 3
1 . .
2001 4(9.6%) 2010
2(10%) .
18
.
.
. ,
.
.
.
.
, ,
,
.
. .
.
.
.
.
.
. 1,718.45 ,
,
225 , 629 .
,
(, , , TV, ), (, TV
, , ), (, , TV), (,
, , ), (, , ), (, ,
19
), (, , ), (, , )
.
50 () , , , ,
.
. .
.
,
.
2.
CCTV, , .
.
.
-
.
(,
P. 82 ).
, , .
.
.
.
, 4
.
2010 4 4,910
(720 ) 16.3% .
20
8% 370 (, 2010).
2010 11 TV
1.75 , TV 320
2.4 . , TV
, , , , TV, , ,
, , , , , 14
. (33.6%), (15.7%),
TV(9.4%), (9.2%), (8.1%), (6.1%),
(6.6%), TV(3.9%), (2.7%)
.
10 .
(2009 12
).
.
60% ,
80%
.
,
. , TV,
, (CMMB)
. TV
(, 2011).
.
.
.
3 , ,
21
, CCTV
.
. ,
.
.
.
,
, .
, 3 . ,
CCTV 3 .
. , ,
. ,
, .
,
.
3.
1)
,
.
22
.
2)
3 (, , CCTV) .
.
.
.
.
.
.
3)
.
CCTV, ,
. 3 2011
.
.
23
24
.
1.
()
. -
, ,
.
.
, . , , ,
.
,
()
(, 2000).
. 1978 12 11
3 . 1970
. , , 4
.
.
25
. ,
.
(, 2012).
.
,
.
.
,
() .
1986 13 4
()
. . , ,
, .
. , ,
, , .
.
,
. , ,
.
. ,
.
. , . ,
.
26
. , .
.
2.
30
. .
1) 30
30 2 .
10 .
(1)
20 .
(
, , )
.
,
, ,
, .
.
, , .
1949 11 1 ()
.
27
((), (), () )
.
.
30 . 2
1946~1949 .
1952 () 30
.
, ,
.
. 1
3 2
, , ,
,
, ,
.
.
20 , , , 3(
, , ), 5(, , ,
, )
.
, (), (
)
. .
1957 , 1958 () , 1959
() ()
28
. .
.
. , ,
, .
,
.
TV
.
(2) 10
1966 5 (- 4 (1935~1992), (
1931~2005), (1917~2005) () ) 1976
10 10 .
(1907~1971), (1915 ~1991)
.
() .
.
,
. .
(- ) , , ,
. (1898~1968) , (1896~1992) (),
(1908~1983)
.
29
(
1902~1997), (1906~1978), (1906~1996),
(1907~1998)
.
(
1898~1968) . 1968 10 31 8 12
,
, .
.
.
.
,
.
(1912~1966), (1909~1969), (1907~1990) (
) . 1966 5 8
()
. (1919~2005) ()
.
.
,
, .
30
.
, , . (1904~1989)
(1919~2002)
. .
.
,
.
. 1966 49,
1967 43, 1968 1970 42, 1971
195 1978 253
. /TV .
. 1967 13 TV
11
.
30
.
.
.
. ,
.
31
,
.
.
. ,
.
.
2) 30
30 20, 21
.
(1) 20
1978 12 11 3
.
.
.
11 3
.
.
20 3
.
, . 11 3
, .
32
. ,
113 .
.
.
(, 2012).
( ) ,
.
, , .
,
, ,
.
.
.
.
,
.
.
( ), ,
33
, , .
.
.
, TV
.
, , TV
.
,
.
. 1978
253 . 1980
. 10 1989 1,618
. 10 6.4
18.4% .
. 1978
5,5425000 1989 1
1 5428 1978 2.75.
. (, , ) , (, , ) . ,
.
, .
34
.
.
.
.
1990 ,
. 1996 5 ()
()( ) .
1998 (), (), (
), (), (
) .
.
/TV . 90
TV () ,
.
, TV
. 1980 , TV
. 1989
462 4 ,
70%. TV 469,
12,658, TV 77.9%.
1990 .
. 1999 2000 , TV
. 294, TV 343, TV
75, TV 213, 1287 .
, , , ,
35
. TV
. TV ,
( , )
( ) .
1999 6 ()
. 2000 12
) , 2001 4 (
), 5 ), 12
() .
, TV,
TV, , , ,
. 200 .
,
, .
.
TV
. 1992 , , , , ()
CCTV 4 ( ) 2000
CCTV 9( ) .
CCTV 10
.
2000 8 CCTV 2
. (PanAmSat) CCTV
TV . TV
CCTV TV
. 2000 26 48 TV
CCTV , CCTV
36
. 119
.
, , TV 1990
. TV
, TV
. 1994
4 20 77
. 1995 5
. , , TV ,
.
.
1998 5 UN 4
. 1990
20 1 ,
2000 WWW 1 .
.
(2)
21
.
2008 10 27 30
30 GDP 10
4 29 3
1 . 2011
.
. 2008
1,942, 9,468,
37
258, TV 282, TV 44, TV
2011, 2495, TV 1291 77
TV TV 1 5300
. 2011
5 3
4000 .
21
. , . ,
. , 20
21
.
.
(, , TV)
.
.
(drudge report) 4 .
,
.
.
1997 1 1 2000 821 .
1997 11 7 2000 3 .
CCTV 1996 12 2002 1 CCTV
.
, ,
,
38
.
. 2.0 .
,
. , , TV
, , TV,
5 . 3 .
, . ,
. ,
. 3G
.
, . 21
.
. 21
WTO .
. 2003
. ,
, . 2006 5 22
(
) .
.
. 2008 29
. .
.
39
.
.
.
. , .
. CCTV , ,
, ,
, , , , 120
. 11 153
53 .
() 10 3000 30
. 24 27
182 .
, CCTV,
.
, .
.
. 21
. 2003
. 2
40
(), () .
.
100
. .
(1992~1995)
.
.
, . 2008
. CCTV,
NBC
. .
.
.
, ,
.
.
2008
.
30
.
.
41
, , ,
,
.
21 .
1
.
, ,
.
3.
(
, ) () 2 .
.
1) (, )
.
. 1924 5 ,
(1896~1995) .
. 4
() . 1977 10
.
,
. ,
, , TV,
42
(
) .
.
1991 1 ( ) .
, ,
, ,
.
.
.
,
.
, ,
.
,
,
.
2)
.
1949
. 253
245 .
.
. , TV
1 .
,
43
.
.
.
.
. 1978 8
. 3 . 1985
3 . 1992 14
. 9 1 3
.
.
2001 4
13
. .
.
4 . (), CCTV
, (), ()
, (), ()
. () .
2003 (), (
)
.
.
.
44
3)
.
.
.
.
.
.
.
.
.
, ,
.
, , .
.
, .
2 .
.
.
45
, , -
4.
75% .
. 21 19
.
4 .
1 23 , 5 , 4 .
1 . 2
, , .
. ,
. 3 . 4
, () () .
* : http://ko.wikipedia.org/wiki/
46
1)
(2012) (2012 3)
.
,
.
,
2012 . 2011
62.7, 99.9% . 2011
10
. TV
2/3 . TV
61 1)
. TV
.
,
.
(2011) 2011
, ,
.
.
,
.
1) (45 ) 2 1 30
. (19:00~21:00) 1
1 . ,
.
47
.
(2011)
,
.
, .
.
CCTV, , 3
.
(2011) ( KOCCA. 2011-09) 2010 2015
11.6%
, .
, , , ,
.
.
,
,
,
.
.
(2010) FTA
( 10-38) 2004
FTA
48
. 1994 3
,
.
.
. FTA
, . ,
CCTV,
, .
,
. , .
20
.
2)
1976 .
,
.
.
1996 , 2000
.
.
, , , (, ), TV,
, , , 10
. 2011 2010
49
5,808 , 2005 2 .
31.9%(1,853 ), TV
18.0%(1,045.5 ), 12.2%(706.9 ),
11.2%(648.6 ) .
2009 1,937 , 0.31%
. , , .
, , 2010
1,544 2009 57.1% .
.
.
3
. , TV
,
.
1900 9000
940 , 2,200 TV .
. ,
. .
.
. ,
, , ,
.
.
.
.
2007 1 1
50
.
1990
(
)
.
2008 10 17
.
.
51
. 3 (, , CCTV)
,
, CCTV . .
. CCTV
.
.
3 , ,
CCTV .
1. (People's Daily)
, , , , ,
. ,
.
, .
. , , China Daily .
() 1948 6 15
, . 1949 3
. 1949 8 .
52
1985 7 , , , , , ,
7 .
.
,
. .
2010 5 ,
.
.
,
. . () . 1948 6 15, 2(
2) .
. ,
, /
.
,
.
.
,
.
1)
1948 6 15 () (
) () () ()
. 1949 8
. 1956 2 4
53
.
(1966.5~1976.10) 4()) 1978 10 3
.
.
.
1985 7 1 , 1997 1 1
() , 2009 8 1
. 60
, , , , ,
. //
.
2)
10
. /
/ .
.
/
.
54
/ .
/
.
.
, .
3)
230
2009 1 1 235 .
4)
2009 6
. 22 72 , 4 , 29
/ .
, , , , ,
, , , , , , , ,
, , , , , ,
, , .
33 , , (), ,
(), (), (), ()()(), (), (),
(), (), (), (), (
), (), (), (), ()
, (), (), (), (),
55
(), , (), (), (), (), (), , .
39, , , ,
, , , , , ,
, , , , ,
, , , , ,
, , , , , ,
, , , , ,
, , , ,
, , , , UN .
, , , .
(), (),
, , (), (), (),
, (), (), , ,
56
, -- , ,
(), , (), , ,
, , , , (),
, , , .
5)
() . 1948 ,
, ,
1998 , 2003 2 2008
3 . 17
.
().
1948 () 1975 ()
, , ,
1990 , 1996 1,
2000 , 2000 , 2001
, 2003 () 2008
.
1 2010
. , ,
.
/
.
57
6)
.
. 2 13 - (2010), 10+3(
, , , )
, 10 ,
50
, ,
1000 .
7)
1992
VSAT 130
. 2001
2003 VPN
. 2004
.
2008
.
.
8)
1985 71
/
58
.
, , , ,
, .
, , , 10
80 .
2009 81 4 ,
, ()()() , .
20 , , ,
150 .
1997 1 1 () .
/
.
1
.
,
. ,
, , , , , , ,
, , , , , 6
15 . , , , ,
, , , , RSS,
70 / ,
24
, , , , .
PDF 20 200
.
. 2006 7 1
59
.
, ,
, , ,
.
// ((), () ) 39
1 45,000
DB .
60 /, 1,000 /
/ 1,000
. 3
/, 100
,
.
2.0 TV,
, , , , TV,
, . TV,
2 .
, TV
3G TV .
2012 4 27 , 2012 528
47.84% 110
.
9)
(1)
60
.
2010 1 1
24 ( 8).
1~6 , 9~15 , 17~20 ,
21~23 7 , 24 .
1 1
.
. ,
, , , (),
, ,
, , . (
, ), (,
), (, )
.
(2)
1985 7 1
.
/
. ,
.
, ,
, , ,
, , ,
. , , ,
, .
61
,
, , , ,
.
12 8
. , (), , () , , , , , , ,
, 80
.
(3)
1993 1 3 , / 2(,
) . 24
.
33
32
. , , , ,
.
,
. AP, , AFP
,
(4)
2009 4 , .
, .
(5) ()
2001 5 28
62
30 68 .
.
2002 315 48
, .
(6) ()
1993 , /
. ,
,
.
, , , ,
, , , , , ,
, .
(7) ()
, , ,
. , ,
, , ,
, () 4
.
(8) ()
1984 ,
, , , , ,
, , , 1 , 5
, 2 , 1 .
63
733 13,000 1,700
528 5,000 1,047
34 100(186 ) 46
47 32070
( 10, 40, 40 )
18
1
, 19
(9) ()
2000 1 6 ,
.
2. ( : Xinhua News Agency)
. 13,000,
5,000, 100, 320 .
. CCTV, , 450 ( 9)
.
, CCTV , ,
137 8,380 .
CITV ,
.
57( 57)
() ().
, 1931 11 7.
64
()
.
.
, ,
.
24 , , , , , , ,
, , , , , ,
.
, , TV,
, , , DB
.
1)
() 1931 11 7
() () .
1937 1 () . 1940
1230 ,
1949 10 ,
.
AP, , AFP 4
.
2)
, , /
// /
, 140 .
, , , , , ,
65
, , , .
, ,
, ,
, .
, ,
, , , , ,
/ .
, /
.
, / , , , , ,
,
, .
, , , , ,
/ .
/ , , , ,
/ //() ,
,
66
, , / ,
. /
, , ,
, , , ,
. /
, , , , /
.
/ ,
, /
, , ,
/
. ,
, ,
,, .
/
/ /
.
3)
, ,
, , , ,
, , , , ,
.
(), , ,
, , , ,
.
67
: 31 15 14 .
() : (), (), (), (),
(), (), (), (), (), (), (), (), (), (), (),
(), (), (), (), (), (),
(), (), (), (), (), (
), (), (), (), ()()(), (), (), (),
(), (), (), (), (), (), (), (),
(), (), (), (), (), (), (), ()
//
, , ,
.
68
() () ()() () () ()() () () ()() () () ()() () () ()
()()
()
4)
7 500 ,
300 ,
() () () ()()
( )
()
()
() () () ()() () () ()() () ()
()
() () () ()
() () () ()
() () () ()
() () () ()
() () () ()
() () ()
()
69
()
() () ()
()
() () ()
() () () ()() () () (
)() (
)()
()
()
UN() () ()
() () () ()
()
()
() ()
() ()
()
()
() ()
()
()
, - .
/
.
, / &
.
, , , , , , 7
24 .
5)
(1) -()
1949 () () ()
() ,
, . 2008 3 .
70
17 10 .
.
(2) : ()
1957 1982
. , , ,
, , 2007
. v15~17
6)
/ / , , ,
. 24 600
.
6 .
- : / , , , .
, , , , ,
, // , , ,
/ , , / /
. 24 ,
250.
- : / , ,
.
,
, , , , , NBA, CBA
. , , , , ,
. 24 ,
71
60 .
- : , ,
, , , , , , IT, , , , ,
, / , , .
60, 20
.
- : / ,
, , , , , ,
. 24 , 60 .
- : &
.
/ , , , .
80 .
- :
. /
,
2 .
, 2
. 630-930
, 1900-2400
. 20
, 10,000 .
2 . 700-800
, 1630-19
30 .
1,000 . ~
3 , 2000~3000 .
24 700 , 20
72
.
, ,
.
DB(200 )
100 .
20 . & 6
.
- : / , , , , ,
. 24 , 200 ,
.
-: / , ,
. , ,
NBA , , , ,
. 24 , 50 ,
.
- : ,
60 .
- / :
() . , ,
, , , , ,
,
.
60 .
- /AFP : AFP
. , ,
, ,
, , . 30
.
73
- :
. , , , ,
, , .
- :
, , , .
- : DB
DB, DB, DB 100
.
7)
- : /TV
, /
. : /
/TV, . : 20
, 30
-: , , ,
, TV
. : 10 1
- : , , ,
, , 3
. : 15 1
-TV : / , , ,
.
: 5 8 4
1, 60 .
74
8)
, & ,
, &
DB
, ,
. : 24 ,
, :
, : , .
9)
,
300 , MMS, WAP 50
. 2003 5
.
-
- /
-
-
- .
, , , ,
, , , , , ,
. , ,
, 4
20 SP MOU .
, , /
// /
, 140 .
75
10)
- : , VIP
. ,
, .
- :
. , , ,
, , 6 .
- : , / ,
, ,
. 24 , (), ()
, ()/, , / .
- : , , ,
, .
, ,
, , DB .
- : /
.
, ,
.
, , .
- : ,
.
- : ,
. /, /,
. 2
.
76
11)
()
()
77
12) TV
TV (CNC WORLD) TV
. 2010
71 , 24
, , , ,
.
13)
.
/ .
2000 3
7 www.xinhuanet.com
. 100 31
. 24 6
. , , ,
, , , , , , ,
, , , , ,
.
- : 200
,
1, ,
. news.cn
cn , 1.
- : 2010
16,000 2%
22,000 5.4%
78
2010 2011 2012 99,168.52 135,967.98 168,752.43 199,045.83 256,186.82 319,645.40 10,495.45 8,056.50 7,025.49
10,949.34 12,672.81 209.00 7,923.00 5,379.23 5,257.00 327,582.14 500,889.32
313,224.21 392,885.80 485,445.92 - 10,000.00 -
14,357.93 15,377.54 15,443.40327,582.14 500,889.32
.
, / , , ,
, IT, , , , ,
13 .
300 .
14) /
( ) /
, ,
. 2000 1
4
.
.
/
. DB info.xinhua.org
. DB
, , .
* : (http://www.gov.cn)
79
,
. ,
, .
, .
(
)
.
3. CCTV(TV:China Central Television)
4 8 1 9
.
1 .
. 3
, CNN 36
.
(CCTV)-()-
( ) . , . CCTV
. CCTV 15
, CCTV-1 96.2%
( 35%).
CCTV 36 TV , 17
2 HD . 2015
. 36 16
20 . CCTV TV
80
100% .
CCTV
. CCTV 40
, 24 657.53
73.9% .
CCTV
. CCTV , ,
, 4 . CCTV
, , , ,
, 7 .
(), 188 (2010)*1)
8,571(2009)*2)
. CCTV
. 1958 5 1 TV 9 2
1978 5 1 TV .
CCTV ,
, , ,
.
.
CCTV TV , , , &
, ,
.
CCTV
, 134
208 . 14
.
CCTV 40
230,248 631(
81
CCTV
, ) 73.9%
(CCTV ).
()
. 2009 CCTV 140 1 3,248
3,558
(2010 CCTV).
, CCTV
. CCTV 19:00
(), ()
. CCTV (World Brand Lab) 2006 299 , 2010 Top 500 7
.
1)
82
CCTV 16 .
. : , , , , , ,
,
. : , , ,
, , , , HD
. : , , , ,
. : , , ,
. : , TV,
. : , , ,
, , , ,
, ,
. : , , ,
, , ,
. : , , , /, .
. : ,
. :
. :
. : , , , ,
. : , 1, 2, 3, ,
. : , , , ,
. : , , , ,
,
. : , , , , , ,
, , , , , ,
, , 19:00 , ,
83
2)
CCTV , ,
.
, , , , , ,, , ,
.
- :
. , ,
, , , ,
.
.
,
.
// .
.
, , , ,
.
- :
.
, , , ,
, , , , , ,
.
84
- : CCTV ,
/ ,
.
&, , , ,
, , , , ,
,
. , , ,
.
- : , , , ,
, , , , ,
30
/ . CCTV
, 3
,
, ,
.
- : TV CCTV
. 31 TV , 100
TV CCTV
/ , ,
CCTV .
, ,
.
. CCTV
TV
. 31
24 CCTV
85
.
- :
/ ,
,
, ,
.
- : , , REUTERS TV
APTN ,
,
, , CCTV, ,
(AP, ,
CNN ) .
- : CCTV
. , /.- : ,
, . 8
, , , , 5 , ,
.
- :
. , ,
.
.
- : CCTV ,
, /
86
. , ,
.
- :
. /
.
/, ,
, ,
.
- 19:00(): CCTV 19:00 ,
, CCTV
, .
- : CCTV . ,
, ,
, , . ,
,
,
.
- :
.
3 1
.
3) : TV
TV(China International Teveision Corporation)
CCTV 1984 . CCTV TV
(Chinese TV Program Export Association)
87
.
,
/ . CCTV :
, , , TV
, (), TV,
.
- : 198310 , CCTV
.
- : 1993 CCTV ,
, CCTV .
- : 1995 CCTV , ,
, CCTV .
- TV: 1995 , TV
.
- (): 2004 CCTV ,
.
- TV: 4 km
1 .
- : , /, ,
, , .
- CCTV: CCTV .
CCTV(), CCTV, CCTV, .
- CCTV: CCTV
CCTV . 2006 CCTV
CCTV .
- CCTVTV: 2003 , CCTV
.
- TV: CCTV / TV
88
CCTV 31
TV . 400
.
- CCTV: 2010 , .
4)
- CCTV (). 1953 11
, ( ) .
, , 2011
11 CCTV , .
- 23 . , ,
, (, , ), ,
, , , , , ,
(), , , , ,
, , , , ,
, ,
(2010 CCTV).
2011 1 1
, , 4
.
- 20 : (), TV,
, 1, , , , , ,
(), , CCTV, CCTV, CCTV, CCTV
, (), , , , .
- 28 : , CCTV, , , ,
, , TV, , (), , , , , , , , , , , . , , ,
, , , .
89
- 3D *2) : 2012 11 , 1 23
. CCTV, TV, TV, TV, TV, TV
6 TV 3D 3D TV
CCTV .
3D TV 10:30 24:00
4.5 2 13.5
. , , , ,
3D . 3D TV
TV
. 3D TV
3D TV .
.
- 2011 12 12 ([2011] 101) 201111 . /
3D TV , , ,
3D TV
.
5)
CCTV
.
.
.
. ,
90
2005 2006 2007 2008 2009 2010 2011 2012
52.48 58.70 67.96 80.29 92.56 109.66 126.69 142.58
18.96 11.84 15.77 18.14 15.29 18.47 15.52 12.54 86.19 92.70 110.22 161.08 161.52 188 216 238
7.55 18.90 46.14 0.27 16.39 14.89 10.18
CCTV ( : , %)
. CCTV
.
CCTV
.
CCTV 1995 33
2012 142 58 18 43 .
(CCTV , CCTV )
: 2012 .
* : CCTV 2010 P2752011 P103
()
CCTV,
13% 10%
. .
.
91
CCTV TV TV TV
M/S(%) 27.2 0.4 28.2 23.8 20.4
2010 TV TV M/S
2010 M/S 2009 M/S
1 CCTV 6.6 7.5
2 () 3.6 3.7
3 CCTV 2.9 3.2
4 CCTV 2.9 2.2
5 CCTV 2.6 3.2
2010 TV M/S TOP10
CCTV .
2011 () TV 17:00 ~ 22:00 3
. ()TV , ()
TV
CCTV
.
6)
2010 247 TV ,
CCTV , (, )TV,
1 TV ( (2011) ). TV
CCTV 27.2%(2009 2.9% ),
TV 28.2% , 2.4 CCTV
.
/ CCTV .
Top 10 CCTV 6 .
92
6 () 2.4 1.9
7 CCTV 2.0 3.2
8 () 2.0 2.1
9 CCTV 1.9 1.5
10 () 1.8 1.6
* : CSM
2010 TV 171(10
) CCTV 47 .
CCTV
.
7 , . TV
. 7 730
. CCTV
TV CCTV
. CCTV
. .
CCTV 2012 516 . 2012
CCTV . CCTV
CBD 197,000 m2
55 m2, 234 m .
OMA .
4. 3
3 , , CCTV
3 .
3
93
. 3
.
, , CCTV . CCTV
CCTV1
.
1)
3 2011 1
1 2011 12 31 1 , , CCTV1
.2)
.
CCTV1 7 7 30
.
Google 1
, .
2011 1 .
.
96, CCTV1 60, 92
. 3) 126
92 .
2) CCTV 16 CCTV1 .
3)
.
. Google .
Google , 2011
. 126 34 92
.
94
2)
3
3 . (topik) 4 4)
. 3
10 .
3 2011 .
(Holsti) 0.84.
3)
2011 3 248
. 96(38.7%), 92(37.1%),
CCTV1 60(24.2%). CCTV1
. CCTV1 30
.
2011 7 32(12.9%) ,
1 30(12.1%), 2 26(10.5%) . 3
20 .
3
1 .
71.4%
26.6%, 1.2% . 0.8% 2
.
70.2%
.
12.5% 9.7%,
4) (topik) 1 6 6 .
95
%CCTV1 60 24.2 96 38.7 92 37.1
248 100.0 %
1 30 12.12 26 10.53 19 7.74 14 5.65 16 6.56 15 6.07 32 12.98 23 9.39 16 6.510 24 9.711 16 6.512 17 6.9 248 100.0
% 177 71.4
( ) 66 26.6 3 1.2 2 0.8 248 100.0
% 31 12.5 24 9.7
12 4.8 3 1.2 3 1.2 1 0.4 174 70.2 248 100.0
% 107 43.1
() 81 32.7 60 24.2
248 100.0
, , , ,
4.8%, 1.2%, 1.2%, 0.4% .
43.1% , 32.7%
24.2%. CCTV 60
96
% 215 86.7 26 10.5 5 2.0 2 0.8 248 100.0
% 80 32.3. 54 21.81() 35 14.1 29 11.7 24 9.72( ) 13 5.2, 5 2.0, 4 1.6 2 0.8 2 0.8 248 100.0
% 17 6.9 226 91.1 5 2.0 248 100.0
, ,
, CCTV .5)
3
.
215(86.7%)
, 26(10.5%), 5(2.0%), 2
(2.0%) .
32.3% .
, 21.8% .
5) CCTV
.
97
/ % 105 42.3 143 57.7 248 100.0/ % 66 70.2( ) 27 28.7 1 0.4 94 100.0/ % 19 18.3 79 76.0 6 5.8 104 100.0/ % 37 35.2 26 24.81() 20 19.02( ) 8 4.8 6 5.7 5 4.8 3 2.9 1 1.0 1 1.0 1 1.0 105 100.0
/ , , ,
.
54.1%
. 1() 14.1%, 11.7%, 9.7%, 2(
) 5.2%, 2.0%, , 1.6%, 0.8%, 0.8% . 3
,
. 2.0% .
91.1%
6.9%, 2.0% . (86.7%)
.
98
%
%
/ (%)
80 32.3 37 35.2 46.3 54 21.8 26 24.8 48.11() 35 14.1 20 19.0 57.1 29 11.7 8 4.8 27.6 24 9.7 6 5.7 25.02( ) 13 5.2 5 4.8 38.5, 5 2.0 3 2.9 60.0, 4 1.6 1 1.0 25.0 2 0.8 1 1.0 50.0 2 0.8 1 1.0 50.0 248 100.0 105 100.0
248 105 42.3%
.
. CCTV1
60 . CCTV1
45(18.1%) .
70.2%
28.7%, 0.4%.
76.0%
, 18.3%, 5.8% .
(35.2%)
(24.8%), (19.0%) .
.
60% ,
1() 57.1%, 50%, 48.1%
46.3% .
5
99
1 2
/
0.0 21.1 42.1 0.0 10.5 0.0 0.0 15.8 10.5 0.0 1.3 0.0 35.4 20.3 3.8 1.3 6.3 0.0 30.4 1.3 0.0 0.0 16.7 66.7 0.0 0.0 16.7 0.0 0.0 0.0
/ (%)
.
,
1()
66.7%, 16.7%, 16.7%
.
.
.
.
10.5%, 30.4%
0.0% .
6)
743.95 , 510.03, CCTV1
268.42. 1
,
. CCTV1 30
12 20 18
. 1 1.7 .
1.5 .
6) 3 ,
.
100
CCTV1 268.42 197.30 510.03 453.88 743.95 936.57
()
4)
3
3 . 3 .
CCTV1 38.3%
35.0%, 1() 21.7%
. 41.7%
21.9%, 12.5%, 10.4% .
20.7% 19.6% .
1() 14.1%, 2( ) 13.0%,
10.9% .
CCTV1
.
CCTV1 73.3% 63.6%
.
.
19.6% , 2(
) 12.0% .
CCTV1
5.4% .
.
.
101
CCTV1 98.3 0.0 1.7 0.0
81.3 2.1 1.0 15.6
84.8 0.0 3.3 12.0
(%)
1 2
CCTV1 1.7 0.0 35.0 21.7 0.0 1.7 1.7 0.0 38.3 0.0
1.0 12.5 41.7 9.4 1.0 2.1 10.4 0.0 21.9 0.0
0.0 13.0 20.7 14.1 13.0 1.1 19.6 5.4 10.9 2.2
(%)
3
. , CCTV1 98.3%,
81.3%, 84.8%
. CCTV1 1(1.7%) 59
. 15.6%,
2.1%, 1.0% , 12.0%,
3.3% .
3
. CCTV1 , 91.7%, 99.0%, 82.6%
. 1 95
. 12.0% 5.4%
.
102
CCTV1 8.3 91.7 0.0 1.0 99.0 0.0 12.0 82.6 5.4
(%)
/
CCTV1 100.0 0.0 17.7 82.3 31.4 69.6
/ (%)
3 CCTV1
.
17.7% 31.4%
.
.
.
CCTV1 7 18 1~6
, 7~12 , 13 .
15 . 1
2, 3 , 21~22 ,
.
CCTV1 (71.1%).
4.4%
. 43.8%
CCTV1 . 43.8%
. CCTV1
103
CCTV1 4.4 24.4 71.1 43.8 12.5 43.8
CCTV1 (%)
() (%)1 26.72 26.73 26.74 6.75 6.76 6.7
CCTV1
.
CCTV1 7
.
53.3% .
26.7% 80% CCTV1
. CCTV1
.
104
. SNS
1.
1) 3
(1) SOHU()
SOHU ,
2008 .
2000 , 1
1 2 5 . , , ,
,
.
(Sohu.com)
(ChinaRen.com),
(17173.com), (Focus.cn), WAP
(Goodfeel.com.cn), (Go2map.com)
7 .
(2) SINA()
SINA
. 2 3
6,000 . 1 6
. 2003 2005
105
3 " " .
SINA (SINA.com), SINA (), SINA (), SINA (SINA E-Commerce) . MSN .
, , , ,
() SINA 1
360 .
(3) NetEase()NetEase
. , , , IT,
30 .
,
. 1 9 .
2006
. 24
. NetEase
, ,
.
2)
(CNNIC) 2011 12
5 2011 5,580
.
. ,
48.7% () .
5 , 2006
10.5% 6% . 2008 2009
106
9,000 2011 .
* : CNNIC()
2011 73.4% 2010
5% . 3 5
2010 5,285 ,
46.8% .
* : CNNIC()
107
. 2011
()
.
2011 12 .CN
353 2011 0.7% .
2010 14.6%
. ,
, , 5 .
5 10-29
. 50
30-39 .
30-39 .
2011 96.1%
. 5 90.9% .
* : CNNIC()
108
, (88.8%) (33.2%)
2010 .
PC
, PC 2010 7.8% .
, PC .
* : CNNIC()
2011 1 18.7 2010
0.4 . 55.9%,
44.1% 11.8% .
30.2%
, (16%), (9.9%), (8.3%)
. RMB 2,000
2010 33.3% 40.2% .
PC
109
* : CNNIC()
2011 1 3 2010
1,113 .
.
.
.
110
3)
, , ,
. 2011 3 2 2010
14.6% .
, ,
, , .
2010 3,344
32.5%, 32.4% .
6,465 12.6%
.
(1)
2011 4 7 .
79.4% .
(2)
2011 1 9 2010
3,344 .
111
. ,
,
.
,
.
(3)
2011 6,465 12.6%
. 2010 8.5%
.
* : CNNIC()
(4)
1 6 2010 2,957
. 2011
3 ,
112
3 .
.
(5)
2011 4 1 2010
6,252 .
.
, , LBS,
.
* : CNNIC()
(6)
2011 3 2 2010 2,414
. Interactive
SNS 2.3% .
SNS .
113
(7)
2011 2 5
48.7% . 2011
.
.
* : CNNIC()
114
2008-2014 SNS
2. SNS
1) 2011 SNS
2010 32 SNS 2011 37.1%
43.8 . 2014 100
.
, ,
.
* SNS: SNS, SNS, SNS
* : iResearch China Social Network Market Report 2010-2011
2) 2011 SNS
2011 5 1,300 . 2011
115
2008-2014 SNS
5,580 .
38.3% 3 5,600
.
2011 SNS 3 7,000 3
2014 5 1,000
.
SNS
. 3 SNS
.
*: iResearch China Social Network Market Report 2010-2011
.
116
:
() www.renrenwang.com
Tencent()
www.pengyou.com / bbs.qq.com / qzone.qq.com
() www.kaixin001.com
:
() www.jiayuan.com
() www.baihe.com
() www.zhenai.com
:
() www.ushi.com
SNS
SNS
.
3) SNS
, SNS
.
.
2008 6, ,
2009 .
SNS
.
SNS (1) , (2)
, (3) , (4) .
117
() www.wealink.com
() www.jingwei.com
() ()
1 QQ zone(QQ) 190 4812 () 95 1703 () 80 1314 () 65 1205 () 40 956 51.com 40 1787 () 20 408 () 20 1809 () 20 10010 () 11 30
SNS Top 10 (2011 3 )
SNS
QQ zone(QQ)
- QQ , , - 2005 2011 5 .
()
() 2009 8 . SNS . 2011 2 .
()
QQ Tencent . , , QQ .
SNS
* : TechRice (http://techrice.com)
4) SNS
118
()
, 140 .
()
2008 3 SNS (LinkedIn) . 3 1 .
51.com
2005 8 SNS (Intel Capital) .
()
SNS DVD .
* : (www.baidu.com)
5) SNS
SNS , ,
.
SNS .
SNS 21~25 42.7%
. 16~20 30.6% . 30
90% SNS
.
PC 73%,
27% 31%
, CEO 23% .
SNS 20% 55
SNS
.
119
SNS
6) SNS
5 ,
PC 3 .
40%
. SNS .
* : iResearch China Social Network User Research Report 2010-2011
,
. 2005
120
SNS 2010 680 SNS
.
.
10 SNS
1 . SNS
.
SNS SNS
.
SNS
. SNS
. SNS
.
SNS
SNS .
SNS .
SNS
.
121
10 *
28
26
20
CCTV 23
25
19
KBS 17
20
.
3 .
6
. ,
, CCTV .
, .
.
, KBS , .
.
*
, ,
, .
122
1.
. 1949
.
. 63 63 ,
30 .
30 , 1949 1966
17 .
.
- .
.
. , ,
. 10
.
.
30 ,
.
. ,
. .
,
, .
. 250
, 1979 1500 .
2000 2010 383
. ,
123
. TV
.
1978
, , .
TV 2300
, 1300 .
. 1996
. .
.
,
. ,
.
. 2000
. 2012 5
, 9 . 2.0
SNS
.
2.
1)
.
()
( ) .
8
() 6
.
124
, ().
() , .
5 (
).
. ()
( ).
5000 2000.
, , , , , 11
.
( ).
. 230
22
1200 . ,
38 . 1997
2
. , , , 10
( ).
2 .
.
.
(
).
125
, , ,
. , , , ,
. .
.
.
, .
. 20 40
( ).
.
.
, .
(
).
. , , .
( ).
. 2009
.
2,000 39 .
.
126
1 2 .
. ()
97 , ()
( ).
,
( ).
.
(
).
. 21
1
2 . , , , ,
( ).
, , , ,
.
, , . 20
,
24 (
).
20
. . 92
.
.
( ).
127
.
.
(
).
.
.
. ,
,
.
SNS
. (
).
.
.
.
( ).
,
128
( ).
.
.
20:1 .
,
.
( ).
2)
, , .
.
.
.
20 ,
. , , , ,
, 7 . , ,
31 150 .
. 7 10
. () .
.
6 , , ,
129
. , , , ,
, , , . , , ,
, , , .
.
, , , , -, -ASEAN
( ).
, , ,
2010 1 1300
. , . , ,
, 16 . 162
.
14 (
).
.
.
.
. , , .
.
, , , , CIS, , 7
150 . , , ,
5 ,
, 2 . ,
.
.
1990 .
130
. (08:00-24:00)
(24:00-08:00) . .
2009 ,
.
( ).
, , , , ,
.
.
.
, ,
( ).
.
.
. (
)
.
( ).
, , , ,
. , , ,
, , , ,
. , .
,
.
.
. , ,
131
( ).
1955 " "
. 21
108 .
,
.
. , ,
(, ). 2009 2-3
4, 6 .
() (,). .
( ).
3
. .
( ).
5 .
.
.
132
( ).
, , , , 7
. 8 .
.
.
( ).
.
.
.
.
.
9 1700 (
).
3) CCTV
CCTV 2~3
.
AP . CCTV
73 , 80
. 73 230
100 . 150
133
.
100 70
.
30
450
(CCTV ).
.
.
500 200
.
.
, ,
.
(CCTV ).
. , ,
, .
. CCTV
. , 2
(CCTV
).
CCTV . CCTV
TV CNTV
. CCTV
134
.
CCTV
.
.
. CCTV
(CCTV ).
CCTV .
.(KBC PD )
3.
.
( ).
.
.
,
.
. ,
.
(, ), , .
. ,
.
,
( ).
135
.
. .
. ().
.
.
(
).
.
,
.
,
,
.
.
,
,
.
.
( )
136
.
,
( ).
, ,
, , .
, , , , ,
.
, (, ,
) .
30 . , ,
(
).
. . 89
.
.
( ).
, , , .
,
. ,
.
--
.
137
.
.
.
.
.
( ).
.
.
.
. 1992
1990
.
.
.
(
).
CCTV
.
CCTV (KBS
PD).
CCTV
. CCTV
138
,
.
. ,
. CCTV
.
.
(CCTV ).
4.
3
.
2006 2006
, .
.
.
.
( ).
.
.
,
.
,
139
.
.
.
.
.
.
.
( ).
.
.
.
. , ,
( ).
.
2 . 10
2 .
.
.
KBS
.
140
.
.
( ).
. , , ,
. , ,
,
.
.
.
(
).
5.
1)
. , ,
2 .
.
141
142
2)
5 , CCTV 2
. .
143
3)
, ,
. .
.
.
144
.
1.
1)
. .
,
()
.
.
, , 4
.
.
. ,
. 3
.
145
2)
(, )
() 2 .
. ,
. ,
, , TV,
(
) .
. ,
.
, , ,
, , .
, ,
.
, ,
.
.
. 1978
8
3 . 1985
3 . 1992 14
9 1
146
.
2001 4 13
.
3) 3
3 CCTV, ,
. ,
.
3
. , , ,
.
.
.
3
.
.
.
,
.
147
4)
.
.
.
.
.
.
.
.
2.
30 .
.
148
.
3 , , CCTV
.
.
3 .
3
.
3
.
.
.
.
.
60
.
, ( )
.
, .
149
. 30
, .
.
,
.
( )
.
, .
.
.
,
. 10
. 4
.
. ,
. , ,
. ,
.
,
.
, ,
,
.
150
20 . (
) .
, .
.
, .
, ,
.
,
, , , ,
,
.
60
.
10, 20 60
,
.
151
(2004), , .
(2011), . KOCCA(2011-09), .
(2005), , , .
- , , , .
(2000), , .
(2010), FTA
( 10-38), .
(2010), ,
(2010-5). .
(2012), ,
.
(2011), 2011, 2(),
.
(2011),
(KOCCA 11-43),
.
(2012), (2012 3),
.
2011
CCTV 2010
(www.chinanews.com)
CCTV (www.cntv.cn)
CSM
(www.ce.cn)
2011
152
(www.gov.cn)
(www.xinhuanet.com)
(paper.people.com.cn)
WAN, World Presss Trend 2012.
iResearch China Socieport 2010-2011
iResearch China Social Network User Research Report 2010-2011
29 29(http://tech.qq.com/zt2012/CNNIC29/)
Baidu: http://www.baidu.com
Sohu: http://www.sohu.com
TechRice: http://techrice.com
2011 2010(www.chinanews.com)(www.cntv.cn)CSM(www.ce.cn) 2011(www.gov.cn)(www.xinhuanet.com)(paper.people.com.cn)
153
-
1.
(1)CCTV1 (2) (3)
2. ( 11 4=1104)
( )
3.
(1) (2) (3) (4) (5) (6) (7)
4. /
(1) (2)(, ) (3)() (4)
(5) (, )
5. /
(1) (2) (3)() (4)1(, ) (5),
(6)2(, , , ) (7) (8),
(9)
(10)
6. /
(1)() (2) (3)1() (4)2()
(5)
7. /
(1)/ (2) (3)/
8. / ,
(1) (2)
154
9. ,
(1) (2)1() (3)2() (4)
10. ,
(1)/ (2) (3)/
11.
(1) (2) (3) (4) (5)(,
) (6) (7)
12. /
( )
CCTV1 ( )
CCTV1 ( )
13.
( )
14.
(1)( ) (2)