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김택환·강만석·송종길·최은경 한국언론진흥재단 지정 2012-07 중국의 언론제도 산업 현황 연구 Press Report Newspaper Journal Television Media

중국의 언론제도 및 산업 현황 연구 · 4. 3대 언론사의 한국 관련 보도 내용 분석 92 1) 자료수집 93 2) 코더 및 신뢰도 94 3) 분석결과 개요

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  • 2012-07

    2012- 07

    Press

    Report

    Newspaper

    Journ

    al

    Television

    Mass MediaMe

    dia

    Press

    Report

    Newspaper

    Journ

    al

    Television Medi

    a

  • 2012-07

    ( ) ( )

    ( )

    ( )

    ( )( )

    2012 8 31 1

    100-750 124

    (02)2001-7744 (02)2001-7740

    www.kpf.or.kr

    2012 .

    .

    , 2012

  • ( ) ( /)

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    ( )

    ( )( )

  • . 17

    1. 17

    2. 19

    3. 21

    1) 21

    2) 22

    3) 22

    . 24

    1. 24

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    1) 30 26

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    3. 41

    1) (, ) 41

    2) 42

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    4. 45

    1) 46

    2) 48

    . 3 (, , CCTV) 51

    1. (People's Daily) 51

  • 1) 52

    2) 53

    3) 54

    4) 54

    5) 56

    6) 57

    7) 57

    8) 57

    9) 59

    2. ( : Xinhua News Agency) 63

    1) 64

    2) 64

    3) 66

    4) 68

    5) 69

    6) 70

    7) 73

    8) 74

    9) 74

    10) 75

    11) 76

    12) TV 77

    13) 77

    14) / 78

    3. CCTV(TV:China Central Television) 79

    1) 81

    2) 83

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    4) 88

    5) 89

    6) 91

    4. 3 92

    1) 93

    2) 94

    3) 94

    4) 100

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    1. 104

    1) 3 104

    2) 105

    3) 110

    2. SNS 114

    1) 2011 SNS 114

    2) 2011 SNS 114

    3) SNS 116

    4) SNS 117

    5) SNS 118

    6) SNS 119

    . 1211. 122

    2. 123

    1) 123

    2) 128

    3) CCTV 132

    3. 134

    4. 138

    5. 140

    1) 140

    2) 142

    3) 143

    . 144

    1. 144

    1) 144

  • 2) 145

    3) 3 146

    4) 147

    2. 147

    151

  • 45

    63

    () 68

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    () 68

    () 69

    () 69

    78

    CCTV 90

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    , , , , 95

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    (%) 101

    (%) 102

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    SNS Top 10 (2011 3 ) 117

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    121

    141

    142

  • 23

    45

    55

    65

    67

    CCTV 81

    106

    106

    107

    108

    109

    109

    110

    111

    112

    113

    113

    2008-2014 SNS 114

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  • . , , CCTV

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    .

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    . 1949

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    .

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    250 , 1979 1500

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    383 . . TV

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  • .

    .

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    . 1978

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  • .

    . 3

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    . , ,

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    .

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    .

    , .

    .

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    . ,

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  • , , , ,

    .

    .

    .

    , ,

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    .

  • 17

    .

    1.

    2009 3

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    21 G2 .

    G2

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    1976 ()

    () 1978 3

    . 1980 (), 1992

    () .

    .

    . , EU

    .

    .

    . 2001 2010

    182 1,168 6.4, 3

    1 . .

    2001 4(9.6%) 2010

    2(10%) .

  • 18

    .

    .

    . ,

    .

    .

    .

    .

    , ,

    ,

    .

    . .

    .

    .

    .

    .

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    . 1,718.45 ,

    ,

    225 , 629 .

    ,

    (, , , TV, ), (, TV

    , , ), (, , TV), (,

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  • 19

    ), (, , ), (, , )

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    50 () , , , ,

    .

    . .

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    ,

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    CCTV, , .

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    .

    -

    .

    (,

    P. 82 ).

    , , .

    .

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  • 20

    8% 370 (, 2010).

    2010 11 TV

    1.75 , TV 320

    2.4 . , TV

    , , , , TV, , ,

    , , , , , 14

    . (33.6%), (15.7%),

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    .

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    (2009 12

    ).

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    80%

    .

    ,

    . , TV,

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    (, 2011).

    .

    .

    .

    3 , ,

  • 21

    , CCTV

    .

    . ,

    .

    .

    .

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    , .

    , 3 . ,

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    . ,

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    ,

    .

  • 22

    .

    2)

    3 (, , CCTV) .

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    .

    CCTV, ,

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    .

    .

  • 23

  • 24

    .

    1.

    ()

    . -

    , ,

    .

    .

    , . , , ,

    .

    ,

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    (, 2000).

    . 1978 12 11

    3 . 1970

    . , , 4

    .

    .

  • 25

    . ,

    .

    (, 2012).

    .

    ,

    .

    .

    ,

    () .

    1986 13 4

    ()

    . . , ,

    , .

    . , ,

    , , .

    .

    ,

    . , ,

    .

    . ,

    .

    . , . ,

    .

  • 26

    . , .

    .

    2.

    30

    . .

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    30 2 .

    10 .

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    (

    , , )

    .

    ,

    , ,

    , .

    .

    , , .

    1949 11 1 ()

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  • 27

    ((), (), () )

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    30 . 2

    1946~1949 .

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    .

    , ,

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    , , ,

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    20 , , , 3(

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    1957 , 1958 () , 1959

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  • 28

    . .

    .

    . , ,

    , .

    ,

    .

    TV

    .

    (2) 10

    1966 5 (- 4 (1935~1992), (

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    .

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    ,

    . .

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    (1908~1983)

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  • 29

    (

    1902~1997), (1906~1978), (1906~1996),

    (1907~1998)

    .

    (

    1898~1968) . 1968 10 31 8 12

    ,

    , .

    .

    .

    .

    ,

    .

    (1912~1966), (1909~1969), (1907~1990) (

    ) . 1966 5 8

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    . (1919~2005) ()

    .

    .

    ,

    , .

  • 30

    .

    , , . (1904~1989)

    (1919~2002)

    . .

    .

    ,

    .

    . 1966 49,

    1967 43, 1968 1970 42, 1971

    195 1978 253

    . /TV .

    . 1967 13 TV

    11

    .

    30

    .

    .

    .

    . ,

    .

  • 31

    ,

    .

    .

    . ,

    .

    .

    2) 30

    30 20, 21

    .

    (1) 20

    1978 12 11 3

    .

    .

    .

    11 3

    .

    .

    20 3

    .

    , . 11 3

    , .

  • 32

    . ,

    113 .

    .

    .

    (, 2012).

    ( ) ,

    .

    , , .

    ,

    , ,

    .

    .

    .

    .

    ,

    .

    .

    ( ), ,

  • 33

    , , .

    .

    .

    , TV

    .

    , , TV

    .

    ,

    .

    . 1978

    253 . 1980

    . 10 1989 1,618

    . 10 6.4

    18.4% .

    . 1978

    5,5425000 1989 1

    1 5428 1978 2.75.

    . (, , ) , (, , ) . ,

    .

    , .

  • 34

    .

    .

    .

    .

    1990 ,

    . 1996 5 ()

    ()( ) .

    1998 (), (), (

    ), (), (

    ) .

    .

    /TV . 90

    TV () ,

    .

    , TV

    . 1980 , TV

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    462 4 ,

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    12,658, TV 77.9%.

    1990 .

    . 1999 2000 , TV

    . 294, TV 343, TV

    75, TV 213, 1287 .

    , , , ,

  • 35

    . TV

    . TV ,

    ( , )

    ( ) .

    1999 6 ()

    . 2000 12

    ) , 2001 4 (

    ), 5 ), 12

    () .

    , TV,

    TV, , , ,

    . 200 .

    ,

    , .

    .

    TV

    . 1992 , , , , ()

    CCTV 4 ( ) 2000

    CCTV 9( ) .

    CCTV 10

    .

    2000 8 CCTV 2

    . (PanAmSat) CCTV

    TV . TV

    CCTV TV

    . 2000 26 48 TV

    CCTV , CCTV

  • 36

    . 119

    .

    , , TV 1990

    . TV

    , TV

    . 1994

    4 20 77

    . 1995 5

    . , , TV ,

    .

    .

    1998 5 UN 4

    . 1990

    20 1 ,

    2000 WWW 1 .

    .

    (2)

    21

    .

    2008 10 27 30

    30 GDP 10

    4 29 3

    1 . 2011

    .

    . 2008

    1,942, 9,468,

  • 37

    258, TV 282, TV 44, TV

    2011, 2495, TV 1291 77

    TV TV 1 5300

    . 2011

    5 3

    4000 .

    21

    . , . ,

    . , 20

    21

    .

    .

    (, , TV)

    .

    .

    (drudge report) 4 .

    ,

    .

    .

    1997 1 1 2000 821 .

    1997 11 7 2000 3 .

    CCTV 1996 12 2002 1 CCTV

    .

    , ,

    ,

  • 38

    .

    . 2.0 .

    ,

    . , , TV

    , , TV,

    5 . 3 .

    , . ,

    . ,

    . 3G

    .

    , . 21

    .

    . 21

    WTO .

    . 2003

    . ,

    , . 2006 5 22

    (

    ) .

    .

    . 2008 29

    . .

    .

  • 39

    .

    .

    .

    . , .

    . CCTV , ,

    , ,

    , , , , 120

    . 11 153

    53 .

    () 10 3000 30

    . 24 27

    182 .

    , CCTV,

    .

    , .

    .

    . 21

    . 2003

    . 2

  • 40

    (), () .

    .

    100

    . .

    (1992~1995)

    .

    .

    , . 2008

    . CCTV,

    NBC

    . .

    .

    .

    , ,

    .

    .

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    .

    30

    .

    .

  • 41

    , , ,

    ,

    .

    21 .

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    .

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    .

    3.

    (

    , ) () 2 .

    .

    1) (, )

    .

    . 1924 5 ,

    (1896~1995) .

    . 4

    () . 1977 10

    .

    ,

    . ,

    , , TV,

  • 42

    (

    ) .

    .

    1991 1 ( ) .

    , ,

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    . 253

    245 .

    .

    . , TV

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    ,

  • 43

    .

    .

    .

    .

    . 1978 8

    . 3 . 1985

    3 . 1992 14

    . 9 1 3

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    .

    2001 4

    13

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    .

    4 . (), CCTV

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  • 44

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    .

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    , , .

    .

    , .

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    .

    .

  • 45

    , , -

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    . 21 19

    .

    4 .

    1 23 , 5 , 4 .

    1 . 2

    , , .

    . ,

    . 3 . 4

    , () () .

    * : http://ko.wikipedia.org/wiki/

  • 46

    1)

    (2012) (2012 3)

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    62.7, 99.9% . 2011

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    61 1)

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    .

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    , ,

    .

    .

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    . (19:00~21:00) 1

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  • 47

    .

    (2011)

    ,

    .

    , .

    .

    CCTV, , 3

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    (2011) ( KOCCA. 2011-09) 2010 2015

    11.6%

    , .

    , , , ,

    .

    .

    ,

    ,

    ,

    .

    .

    (2010) FTA

    ( 10-38) 2004

    FTA

  • 48

    . 1994 3

    ,

    .

    .

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    ,

    . , .

    20

    .

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    ,

    .

    .

    1996 , 2000

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    .

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    . 2011 2010

  • 49

    5,808 , 2005 2 .

    31.9%(1,853 ), TV

    18.0%(1,045.5 ), 12.2%(706.9 ),

    11.2%(648.6 ) .

    2009 1,937 , 0.31%

    . , , .

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    1,544 2009 57.1% .

    .

    .

    3

    . , TV

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    1900 9000

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    .

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  • 50

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  • 51

    . 3 (, , CCTV)

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    , , , , ,

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  • 52

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  • 53

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  • 54

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    . 22 72 , 4 , 29

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  • 55

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  • 57

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  • 62

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  • 63

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    34 100(186 ) 46

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  • 64

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  • 65

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  • 104

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  • 113

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  • 114

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  • 115

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  • 116

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