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Expecto Perfectum!Minjeong Kim
Karen Shakespear
Cecilia Yang
March 11, 2009
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+ =
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dog trainershave special insight into the human-dog
relationship.
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dog trainerstrain dogs through a method called clicker
training
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dog trainerstrain dogs through a method called clicker
training
rather than
punish bad
behavior,
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dog trainerstrain dogs through a method called clicker
training
reward good
behavior.
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nugget:
dog trainers also train many other types of animals
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nugget:
dog trainers also train many other types of animals
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insight:
a spectrum of different attitudes towards dogs
dog: engineer-ablecreature
dog: person
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insight:
a spectrum of different attitudes towards dogs
dog: engineer-ablecreature
professional dog trainers
dog: person
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insight:
a spectrum of different attitudes towards dogs
dog: engineer-ablecreature
professional dog trainersost dog ownersids
dog: person
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observation:
conflicts arise from the family member frame
dog: engineerable
creature
professional dog trainersost dog ownersids
dog: person
stuffed dog toys lead to
bowel obstructions owners reinforce barking
behavior
roughhousing between
dogs upsets owners
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observation:
conflicts arise from the family member frame
dog: engineerable
creature
professional dog trainersost dog ownersids
dog: person
stuffed dog toys lead to
bowel obstructions owners reinforce barking
behavior
roughhousing between
dogs upsets owners
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observation:
conflicts arise from the family member frame
dog: engineerable
creature
professional dog trainersost dog ownersids
dog: person
stuffed dog toys lead to
bowel obstructions owners reinforce barking
behavior
roughhousing between
dogs upsets owners
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why dont dog owners operant-condition their dogs?
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why dont dog owners operant-condition their dogs?
we dont want
dogs only to listen
to us when weregiving them
treats
feels unnatural
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why dont dog owners operant-condition their dogs?
we dont want
dogs only to listen
to us when weregiving them
treats children are
notoriously unreliable
they dont want to
admit they cant train
their dogs
feels unnatural too complicated
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why dont dog owners operant-condition their dogs?
we dont want
dogs only to listen
to us when weregiving them
treats children are
notoriously unreliable
they dont want to
admit they cant train
their dogs
feels unnatural too complicated
most people
dont want to put
in months andmonths of
consistent work
impatience
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the needs of dog owners that emerge are conflicting
we dont want
dogs only to listen
to us when weregiving them
treats children are
notoriously unreliable
they dont want to
admit they cant train
their dogs
feels unnatural too complicated
most people
dont want to put
in months andmonths of
consistent work
impatience
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the needs of dog owners that emerge are conflicting
we dont want
dogs only to listen
to us when weregiving them
treats children are
notoriously unreliable
they dont want to
admit they cant train
their dogs
feels unnatural too complicated
the need tointuitively treat the
dog like a familymember
most people
dont want to put
in months andmonths of
consistent work
impatience
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the needs of dog owners that emerge are conflicting
we dont want
dogs only to listen
to us when weregiving them
treats children are
notoriously unreliable
they dont want to
admit they cant train
their dogs
feels unnatural too complicated
the need tointuitively treat the
dog like a familymember
the need to shapedogs instinctivebehavior throughsystematic
training
most people
dont want to put
in months andmonths of
consistent work
impatience
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the needs of dog owners that emerge are conflicting
we dont want
dogs only to listen
to us when weregiving them
treats children are
notoriously unreliable
they dont want to
admit they cant train
their dogs
feels unnatural too complicated
the need tointuitively treat the
dog like a familymember
the need to shapedogs instinctivebehavior throughsystematic
training
most people
dont want to put
in months andmonths of
consistent work
impatience
the need forencouragement tokeep training
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general design principles that address needs
the need tointuitively treat the
dog like a familymember
the need to shapedogs instinctivebehavior throughsystematic
training
the need forencouragement tokeep training
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general design principles that address needs
the need tointuitively treat the
dog like a familymember
the need to shapedogs instinctivebehavior throughsystematic
training
capitalize on
frameworks that are
familiar to all members
of the family
the need forencouragement tokeep training
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general design principles that address needs
the need tointuitively treat the
dog like a familymember
the need to shapedogs instinctivebehavior throughsystematic
training
capitalize on
frameworks that are
familiar to all members
of the family
implicitly embed
features of positive
reinforcement:
audible, consistent,
and timely rewards
the need forencouragement tokeep training
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general design principles that address needs
the need tointuitively treat the
dog like a familymember
the need to shapedogs instinctivebehavior throughsystematic
training
capitalize on
frameworks that are
familiar to all members
of the family
implicitly embed
features of positive
reinforcement:
audible, consistent,
and timely rewards
give owners immediate
feedback of dogs
progress
the need forencouragement tokeep training
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solution 1:Puppy PolaroidMake photos as fun for your dogs as
they are for you
accessory mounts to any
digital camera. each
picture taken releases a
dog treat.
capitalize on
frameworks that
are familiar to all
members of the
family
implicitly embed
features of positive
reinforcement: audible,
consistent, and timely
feedback & rewards
give owners
immediate
feedback of dogs
progress
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solution 1:Puppy Polaroid
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solution 2:Expecto Perfectum!Cast a spell on your dog
fantasy role play for kids
and their dogs. package
comes with wand and
DVD.
capitalize on
frameworks that
are familiar to all
members of the
family
implicitly embed
features of positive
reinforcement: audible,
consistent, and timely
feedback & rewards
give owners
immediate
feedback of dogs
progress
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solution 2:Expecto Perfectum!demo
implicitly embed
features of positive
reinforcement: audible,
consistent, and timely
feedback & rewards
a.Swish the wand and
stop.Then say the spell.
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solution 2:Expecto Perfectum!demo
implicitly embed
features of positive
reinforcement: audible,
consistent, and timely
feedback & rewards
a.Swish the wand and
stop.Then say the spell.
b.Praise the dog and give
a treat.
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solution 2:Expecto Perfectum!demo
implicitly embed
features of positive
reinforcement: audible,
consistent, and timely
feedback & rewards
a.Swish the wand and
stop.Then say the spell.
b.Praise the dog and give
a treat.
c.Repeat the command,
and the dog mightwave higher!
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summary principle:Create products that treat dogs like dogs,but
allow owners to see them as people.
