FactsheetInformation for exhibitors

co - lo ca ted event

Connecting Global Competence

Introduction ������������������������������������������������������������������������������������������������������������������������������������ 3

Highlight Topics ������������������������������������������������������������������������������������������������������������������������������� 4

Decision Makers’ Exhibition and Technology Stage ������������������������������������������������������������������������� 5

Visitors: Numbers and facts ���������������������������������������������������������������������������������������������������������6 – 7

Visitor and exhibitor satisfaction ������������������������������������������������������������������������������������������������������ 8

Exhibitors’ Testimonials �������������������������������������������������������������������������������������������������������������������� 9

electronica Conferences �����������������������������������������������������������������������������������������������������������������10

Forums �������������������������������������������������������������������������������������������������������������������������������������������11

Live demonstrations �����������������������������������������������������������������������������������������������������������������������12

Talent meets Industry ����������������������������������������������������������������������������������������������������������������������12

e-ffwd: The Start-up Week powered by Elektor �����������������������������������������������������������������������������13

Supporting your trade fair success ��������������������������������������������������������������������������������������������������14

Plan of the fair grounds ������������������������������������������������������������������������������������������������������������������15

Contact details �������������������������������������������������������������������������������������������������������������������������������16

Contents

2

electronica is the world’s leading trade fair and conference for electronic components, systems, applications and solutions� It is an international industry meet up and visitors enthusiastically report it to be an excellent business platform, efficient networking event, technical product show and forum for the highest level of industry discussion�

electronica acts as the display window for inno- vation and trends: It shapes the status quo and gives us a glimpse into the future� Acting as a think-tank, it grants decision makers, engineers and developers that all important inspiration�

electronica 2018: spotlight on innovation and effectiveness

Five elements make electronica unique, effec- tive and innovative:

• Comprehensive: Over 3,000 exhibitors represent the entire

world of electronics more comprehensively than anywhere else across 17 halls�

• Clearly organized: The structure of electronica according to

segments ensures that you are easily found by current and new customers�

• Concentrated demand and Competence: 89% of visitors are decision-makers� 44% are

from hardware and software development, design, manufacturing and construction�

• Competency building and networking: 5 conferences and 10 forums act as com-

petence transfer centers with TechTalk and expert panels�

• Innovation and Emotion: The new Hall C6 combines innovation and

emotion, it is a live demonstrations and career fair of a new kind� It makes you even more visible to trade visitors, young talent and the media� Show what your products do in their application!

electronica: Where the future begins

3

Signpostsfor Electronic Technologies and Trends

Current highlighted topics

The highlight topics of electronica pick up on important topics and drivers of the industry and thus set special focal points within the trade fair and its lecture events� electronica offers a professional forum for every highlight topic�

• Automotive

• Cyber Security

• Embedded systems

• Industrial IoT

• LED / SSL

• Medical Electronics

• New: Artificial Intelligence

• New: Smart Grids / Smart Energy

Comprehensive exhibitor topics

• Automotive

• Displays

• Electrical connectors / System peripherals

• Electronics-Design (ED / EDA)

• Embedded systems

• EMS Electronic Manufacturing Services

• Semiconductors

• PCBs and other circuit carriers

• Test and measurement

• Micro- and nanosystems

• Passive components

• Sensor technology

• Services

• Power supplies

• System components

• Wireless

4

electronica 2016 review

A key date in the industry calendar 73,451 industry professionals from

84 countries 2,913 exhibitors from 51 countries 8,000 participants at conferences

and forums*

Global appeal 52% of visitors are from abroad 67% of exhibitors are from abroad

World’s leading trade fair even in the media 531 journalists from 28 countries 5,420 articles in the media*

Decision Makers’ Exhibition and Technology StageBusiness & Technology, Knowledge & Visions

* rounded figures� All figures on evaluation results are based on the exhibitor and visitor survey by TNS Infratest�

Unless otherwise stated, visitor values refer to all trade visitors�

electronica makes Munich the most impor- tant global industry meeting place for decision makers, buyers, engineers, developers�

5

6 good reasons for exhibiting:

electronica

... is the decision makers’ trade fair. 89% of electronica visitors are decision-makers!

... is the technicians’ trade fair.At electronica, you will be able to reach more than 73,000 trade visitors from the fields of development, design and production from all over the world in four days�

... is the networking event.Nowhere else can you reach all your target groups as comprehensively as at the electronica� Strengthen existing relationships and make new contacts!

... means competence building and knowledge transfer.5 conferences and 10 forums provide an overview and impulses for the future, impart knowledge and facilitate the exchange of pro-fessional experience at all levels�

... helps to find new colleagues.Employer branding @ Talent meets Industry allows you to reach, young talent and even experienced employees on the job market�

... is innovative.You are showing where the future is headed and electronica supports you in doing so� With its forums and conferences� And new this year with the opportunity to demonstrate live!

At electronica in Munich you will meet more than 73,000 visitors in 4 days from 84 coun-tries, with the highest decision-making autho-rity, and the best technical background� These visitors come from all industry sectors and have exactly the right responsibilities�

30%

25%

20%

15%

10%

5%

0%

Visitors’ roles

6

Effective: Concentrated demand in one place

Domestic and foreign demand

52 percent of visitors came from abroad

48%Germany

52%Foreign

28%

7%

7%14%

14%

12%

4%

2%

3%

2%

Top level executives

53% managerial roles

21%Top

management level

32%Other

management level

High concentration of decision makers

89% decision makers

61%Consulting

role

28%Critical role

Whether you want to use electronica as a networking event, as a technical product show or as a combination of both: you are sure to achieve your goals with unsurpassed effectiveness�

28% 7% 7% 4% 2% 2% 7% 14%

12%

14% 3%

Elec

tron

ics

Dev

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Prod

uctio

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anuf

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ring

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ality

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ting

Des

ign

Rese

arch

Con

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Adv

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rocu

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Mar

ketin

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Commercial and technical visitors

At electronica you will reach both equally

commercial roles

technical roles

The Global Meeting-point Visitors’ origins

Top 15 countries alongside Germany

Additional 69 countries

Top 15 visitor countries alongside Germany

• France

• Great Britain and Northern Ireland

• Israel

• Italy

• The Netherlands

• Austria

• Poland

• Russian Federation

• Sweden

• Switzerland

• Slovenia

• Spain

• Czech Republic

• USA

• People’s Republic of China

7

Priority areas / industry sectors

Visitors come from the following industries

Visited exhibitor areas

The trade visitors visited the following exhibition areas

0%

0%

10% 20% 30% 40% 50%

Industrial electronics

Automotive

Telecommunications

Medical electronics

Electronics for other consumer goods

Lighting

Energy

Flight and aerospace technology

Military electronics

Electronics for railways

Consumer electronics

E-Mobility

Office and data technology (OEM)

10% 20% 30% 40% 50%

Semiconductors

Passive components

Sensor technology

Embedded systems

Test and measurement

Displays

Automotive

Power supplies

PCBs / Circuit carriers / EMS

Wireless

Electronics-Design (ED / EDA)

Electrical connectors / System peripherals

Micro- and nanosystems

System components

Services

46%

28%

17%

16%

15%

13%

12%

9%

9%

8%

7%

5%

4%

45%

35%

35%

30%

29%

29%

27%

27%

26%

26%

22%

18%

14%

12%

5%

... and visitors

Visitors giving “good” to “excellent” ratings

electronica as a whole

Role as a driving force / leading trade fair

Completeness and range of products / services

Presence of market leaders

International diversity of exhibitors

Clear layout / industry segmentation

Highest Levels of Satisfaction The right venue for doing business

8

Top scores from exhibitors

Exhibitors giving “good” to “excellent” ratings

0% 20% 40% 60% 80% 100%

electronica as a whole

Role as a driving force / leading trade fair

Completeness and range of products / services

Presence of market leaders

International diversity of exhibitors

Clear layout / industry segmentation

90%

88%

88%

88%

88%

88%

0% 20% 40% 60% 80% 100%

99%

96%

98%

96%

97%

92%

0% 20% 40% 60% 80% 100%

0% 20% 40% 60% 80% 100%

... also in terms of achieving goals

Exhibitors achieving their business goals

Maintaining existing business relationships

Brand / product presentation, creating brand image

Competition monitoring, market overview

Establishing new business partnerships

94%

92%

88%

78%

Visitors achieving their business goals

Competition monitoring, market overview

Preparing for investments

Further training / developing specialized knowledge

Establishing new business partnerships

Getting an overview of trends and developments

Making concrete investments

Information about / searching for innovations

Maintaining existing business relationships

94%

89%

91%

93%

96%

94%

95%

98%

96%

Intention to attend again

Exhibitors

97%

Intention to attend again

Visitors

Exhibitors’ Testimonials on electronica 2016

“(…) an outstanding platform for forging new business contacts, maintaining existing contacts, and presenting our new company portfolio to customers. The strong automotive focus is a particularly important aspect for us. (...)”

Dr. Wolfgang Bochtler, General Manager, Automotive Industry, Senior Operating Officer, Nippon Mektron, Japan, CEO, Mektec Europe

“(…) We meet many users here with specific technical requirements. (...) For me, electronica is a combination of live demonstrations and in-depth expertise. Promises are kept rather than made here.” Torsten Janwlecke, President of the Device Connectors Business Unit, PHOENIX CONTACT, Germany

“(…) This leading trade fair always provides us with an exceptional opportunity to meet key global customers from completely different market segments and generate new leads. (...)”

Rudolf Mayerhofer, Measurement Technology Sales Germany, Rohde & Schwarz

“Electronica has been one of the most impor- tant trade fairs for us for many years (...) the trade fair has proven to be the ideal platform for us.

Kirsten Willings, Communication and Marketing Services Manager, Osram Opto Semiconductors, Germany

“(…) the electronica theme of ‘Inside Tomorrow’ attracted highly qualified visitors with a broad- ranging exhibitor portfolio and high-caliber conference program. (...)”

Günter Haller, Managing Director, STMicroelectronics, Germany

“(…) We met more business partners from countries such as Italy, France, England, Eastern Europe and Israel at our stand than ever before.”

Jörg Strughold, Vice President of Sales for EMEA Components, Arrow Central Europe, Germany

“(…) The specialist visitors surpassed our expec-tations.”

Kai Mielenhausen, Event Manager— Marketing Communication, Samsung Semiconductor Europe, Germany

9

electronica.de/exhibitor-statements

Renowned experts speak about the latest topics and challenges facing electronics and its applications�

electronica conferences offer an additional opportunity to discover and discuss current market trends, technical issues and innovative solutions, and also to come away with some fresh ideas�

electronica.de/supporting-program

100%

Widespread satisfaction with the conferences

Wireless Congress

Embedded Platforms Conference

electronica Automotive Conference

IT2Industry Conference

96%

99%

99%

Approximately 8,000 participants in the confer-ences and forums in 2016�

All figures are based on an exhibitor and visitor survey conducted by TNS Infratest�

electronica Automotive Conference

International conference on technologies and strategies for automotive electronics and components�

electronica Cyber Physical Systems Conference

International conference on networked embedded systems and artificial intelligence�

electronica Embedded Platforms Conference

The communication platform for suppliers of components, tools, software and solutions�

electronica Medical Electronics Conference

International conference on electronics in e-health and medical applications�

Wireless Congress

Systems & Applications�

10

electronica Conferences Expertise at its best

You can find further information at:electronica.de/conferences

Expertise to go The forum program with TechTalks

The electronica forums cover key topics in in-formative talks, exciting panel discussions, and round table discussions with top-class guests�

They provide an opportunity to discuss current market and technology-related matters in the exhibition halls with experts and colleagues�

TechTalks are a new feature planned for all forums in 2018� This technically advanced format is specifically aimed at engineers and developers�

• electronica Forum

• electronica Automotive Forum (with expert talks)

• electronica Embedded Forum

• Cyber Security Forum

• Industrial IoT Forum

• LED / Solid State Lighting Forum

• Medical electronics & e-health Forum

• PCB & Components Marketplace

• electronica Exhibitor Forum

• electronica Electrical Connectors’ Forum

• electronica Smart Grids / Smart Energy Forum

• electronica CEO Round TableWidespread satisfaction with the forums

electronica Forum

PCB & Components Market-place

Exhibitor Forum

electronica Automotive Forum

electronica Embedded Forum

93%

98%

90%

96%

95%

11

You can find further information at:electronica.de/forums

Inspire! New ways of reaching your target groups

Your live demonstrationExperience, employer branding, and media highlight

A live demonstration is worth a thousand words, which is why the new Hall C6 is taking an innovative approach� Make it your stage!

Use your live video to maximum effect to show just what your products and services can do� Let your imagination run wild and reach your key target groups in a completely new way by offering them an experience�

• Industry professionals

• New talent

• Media

Talent meets IndustryEngage with the talent of tomorrow

Talent meets Industry is the new integrated concept for acquiring new talent and specialist staff in Hall C6� Talent meets Industry is much more than a careers fair�

The event successfully blends experience and information to pique visitors’ curiosity, for example with your demo� Indeed, live demos of your products’ applications are the hall’s focal and defining element� They are a magnet for target groups, draw people’s attention, and provide a framework for successfully appealing to pupils, students and young talent�

The same goes for the electronica Makeathon, where participants from various software or hardware development fields work together to develop a useful, creative or entertaining solution in 24 hours�

This makes electronics cool, exciting and relevant for pupils and students� They also learn about careers and opportunities that you and the sector can offer� This provides the perfect conditions for successful employer branding at electronica�

12

e-ffwdelectronica Fast Forward— the Start-up Week powered by Elektor

In 2018, following a successful premiere in 2016, electronica Fast Forward, the electronica Start-up Week powered by Elektor and the lucrative electronica Fast Forward Award will once again forge links between prototypes and start-ups on the one hand and established companies on the other�

After all, companies seeking to continue their success into the future need intelligent, prag-matic and pioneering solutions� Many experts regard the maker scene as a “third industrial revolution,” set to fundamentally change our economy and society� They anticipate that it will provide a similar creative stimulus to that trig- gered by the Internet in the 1990s�

e-ffwd consists of three main features:

• The e-ffwd stand with its exhibition in the middle of Semiconductor Hall C5

• Workshops, talks and pitches in the e-ffwd Forum

• The electronica Fast Forward Award

13

The exhibition and award categories are based on electronica’s key topics� The e-ffwd Sponsor’s Challenge is a NEW initiative for 2018� It will start about 6 months before the event, giving participants the opportunity to implement their ideas using hardware supplied by the sponsor�

Get involved! As an exhibitor, interested visitor and future business partner, business angel or sponsor� You can find further information about electronica Fast Forward and the available sponsoring packages at: electronica.de/en/e-ffwd

Flawless Service Support to make your trade fair a success

Send out those invitations! Effective and simple with full cost control.

electronica works hard to ensure the right visitors come to the trade fair� However, no-one knows your customers and target groups better than you, so you are best placed to issue invitations to your stand to maxi-mum effect and without wasting resources� The sooner you do this, the better� Ideally, this will be done via a variety of channels�

Efficient and appreciated—vouchers for one-day ticketsInvite your long-standing key customers and potential new customers quickly and selectively either online or by post� We can offer you an unlimited number of ticket vouchers for this purpose� After the trade fair, we supplement information on redeemed tickets for your trade fair debrief with survey data�

Simple and calculable—cost limit for one-day ticket vouchersThanks to a cost cap, it is possible to calculate the cost of your invitation campaign� Main exhib- itors and exhibitors on joint stands pay for a maximum of three redeemed (online) vouchers per square meter of stand space booked�

Our job is to ensure that your trade show goes well

The trade fair success initiative makes taking part in electronica simpler for you� Our package ranges from technical services to marketing services� We support you before, during and after the trade fair, enabling you to get the most out of your attendance:

• Assistance with planning your stand

• Lead management solutions

• Exhibitor workshops

• Practical tips and check lists

• Reminder service

• Trade fair budget planner

A special perk—conference attendance with preferential conditions for exhibitors

As an exhibitor, you will be granted special conditions at all electronica conferences� You can use these for your own employees and any special customers you may wish to invite to conferences�

Multi-channel communication

Tell your customers where they can find you at the trade fair—and when and where the trade fair is taking place� We recommend the following mix of information:

• E-mail signature—state your electronica hall and stand number in every e-mail�

• Advertisements—publicize your appear-ance at the trade fair in your print and on-line advertising�

• Press releases and newsletters—draw attention to electronica and your presence there in press releases and in your news-letters�

• Social media—your social media channels are ideal forums for making people aware of electronica and your stand there�

• Banners—we provide banners in the Ex- hibitor Shop that you can use on your web- site or other online media�

Full Service

You can rely on our dynamic support from design to implementation� This is close at hand and immediately accessible at the venue�

• Event services for your trade fair and fringe activities

• Deutsche Bahn train tickets and Lufthansa plane tickets at discounted rates

• Shuttle service from the airport to the trade fair center

• Webshop allowing you to access services simply and conveniently

• Room and hotel service providing suitable accommodation

Stand design and participation options at electronica

You may decide to design your stand yourself, opt for complete packages including erection and dismantling, or choose combination pack- ages for themed exhibition areas� Our partici-pation options offer you maximum flexibility�

electronica.de/fairsuccesselectronica.de/exhibitorservices

electronica.de/application

14

Plan of the fair grounds Fit for the Future

15

Connecting Global Competence

component s l s y s tems l appl icat ions l so lut ions World’s leading trade fair and conference for electronics Messe München l November 13–16, 2018 l electronica.de

Geländeplan / Plan of the fair grounds

Tower

P7 P8

P2 P3 P4

P9 P10 P11 P12

Gütergleisanschluss/Rail siding

Anschlussstelle /Motorway exitMünchen-RiemA

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A99/Passau

Anschlussstelle/Motorway exitFeldkirchen-West

A94

Am M

esse

see

ICM

West

B 0

A1

B1 B 2 B 3 B 4 B 5 B 6

A 2 A 3 A 4 A 5 A 6

C 4C 3C 2C 1 C 5 C 6

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Am Messesee

PNord

PNord

P

U2 Messestadt OstU2 Messestadt West

AmMesse-turm

A t r i u m A t r i u m

Parkhaus West /

Parking Garage

West

Messe-haus /Adminis-tration Building

Ausstellungsfreigelände Nord /Outdoor Exhibition Area North

P+R Parkhaus / Park & Ride Parking Garage

NordNorth

NordostNortheast

OstEast

Nordwest

NorthwestConference Center North

1

2 3

4 5

6 7

8 9Expressway

Taxi

Linien-Bus /Public Bus

electronicaAirport Shuttle

Planungsstand / Planning status as of: 11/2017

A1 B1

EMS Electronic Manufacturing Services, Leiterplatten und andere unbestückte Schaltungsträger / EMS Electronic manufacturing services, PCBs and other circuit carriers

A2 Elektromechanik und Systemperipherie, Gehäusetechnik, Relais, Schalter, Tastaturen / Electrical connectors and system peripherals, casing technology, relays, switches, keyboards

A3 B3 Messen und Prüfen / Test and measurement

A3 ED / EDA

A4 B4–5 C3–5 Halbleiter / Semiconductors

A4 SEMICON Europa 2018

A5 A6 Stromversorgung / Power supplies

A6 B6 Passive Bauelemente / Passive components

B2 C2

Elektromechanik und Systemperipherie / Electrical connectors and system peripherals

B3 Sensoren, Mikro- und Nanosysteme (NEMS, MEMS) / Sensors, micro- and nanosystems (NEMS, MEMS)

B3 Servotechnik / Servo-technology

B4 Displays

B4 Automotive

B5 Embedded

C3 Wireless

C6 Besprechungsräume, Talent meets Industry, Makeathon, DEMO / Applikationen / Meeting rooms, Talent meets Industry, Makeathon, DEMO / Applications

ICM Konferenzen / Conferences:

electronica Automotive Conference

electronica Cyber Physical Systems Conference

electronica Embedded Platforms Conference

electronica Medical Electronics Conference

Wireless Congress

1 PCB Marketplace

2 Electrical Connectors’ Forum/ Exhibitor Forum

3 electronica Forum

4 Automotive Forum and Expert Talks

5 Embedded Forum and Expert Talks

6 electronica Fast Forward powered by Elektor

7 Demo Forum and Tear Downs

8 SEMICON Europa TechARENAs

9 Smart Grids Forum

Foren / Forums:

e18-Gelaendeplan-A4-quer-DE.indd 1 13.11.17 09:01

Connecting Global Competence

component s l s y s tems l appl icat ions l so lut ions World’s leading trade fair and conference for electronics Messe München l November 13–16, 2018 l electronica.de

Geländeplan / Plan of the fair grounds

Tower

P7 P8

P2 P3 P4

P9 P10 P11 P12

Gütergleisanschluss/Rail siding

Anschlussstelle /Motorway exitMünchen-RiemA

n

de

rP

oi

nt

A mH ü l l g r a b e n

R i e m e r S t r a ß e

München

Ol

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W i l l y - B r a n d t - A l l e e

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as

pe

ri

-B

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A99/Passau

Anschlussstelle/Motorway exitFeldkirchen-West

A94

Am M

esse

see

ICM

West

B 0

A1

B1 B 2 B 3 B 4 B 5 B 6

A 2 A 3 A 4 A 5 A 6

C 4C 3C 2C 1 C 5 C 6

-S

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see

Am Messesee

PNord

PNord

P

U2 Messestadt OstU2 Messestadt West

AmMesse-turm

A t r i u m A t r i u m

Parkhaus West /

Parking Garage

West

Messe-haus /Adminis-tration Building

Ausstellungsfreigelände Nord /Outdoor Exhibition Area North

P+R Parkhaus / Park & Ride Parking Garage

NordNorth

NordostNortheast

OstEast

Nordwest

NorthwestConference Center North

1

2 3

4 5

6 7

8 9Expressway

Taxi

Linien-Bus /Public Bus

electronicaAirport Shuttle

Planungsstand / Planning status as of: 11/2017

A1 B1

EMS Electronic Manufacturing Services, Leiterplatten und andere unbestückte Schaltungsträger / EMS Electronic manufacturing services, PCBs and other circuit carriers

A2 Elektromechanik und Systemperipherie, Gehäusetechnik, Relais, Schalter, Tastaturen / Electrical connectors and system peripherals, casing technology, relays, switches, keyboards

A3 B3 Messen und Prüfen / Test and measurement

A3 ED / EDA

A4 B4–5 C3–5 Halbleiter / Semiconductors

A4 SEMICON Europa 2018

A5 A6 Stromversorgung / Power supplies

A6 B6 Passive Bauelemente / Passive components

B2 C2

Elektromechanik und Systemperipherie / Electrical connectors and system peripherals

B3 Sensoren, Mikro- und Nanosysteme (NEMS, MEMS) / Sensors, micro- and nanosystems (NEMS, MEMS)

B3 Servotechnik / Servo-technology

B4 Displays

B4 Automotive

B5 Embedded

C3 Wireless

C6 Besprechungsräume, Talent meets Industry, Makeathon, DEMO / Applikationen / Meeting rooms, Talent meets Industry, Makeathon, DEMO / Applications

ICM Konferenzen / Conferences:

electronica Automotive Conference

electronica Cyber Physical Systems Conference

electronica Embedded Platforms Conference

electronica Medical Electronics Conference

Wireless Congress

1 PCB Marketplace

2 Electrical Connectors’ Forum/ Exhibitor Forum

3 electronica Forum

4 Automotive Forum and Expert Talks

5 Embedded Forum and Expert Talks

6 electronica Fast Forward powered by Elektor

7 Demo Forum and Tear Downs

8 SEMICON Europa TechARENAs

9 Smart Grids Forum

Foren / Forums:

e18-Gelaendeplan-A4-quer-DE.indd 1 13.11.17 09:01

Your Points of Contact electronica looks forward to welcoming you!

Exhibition

November 13–16, 2018

Opening hours: Tuesday to Thursday, 09:00–18:00 Friday, 09:00–17:00

Messe München, Germany

Global service network

Messe München uses it’s global network of subsidiaries and representative offices abroad to ensure that you can get in contact with us directly in over 123 countries�

The current addresses can be found under: electronica.de/representatives

International point of interest

electronica and its sister events are not con-fined to Munich, but instead take place all over the world� Open the door to new growing markets at:

electronica.de/electronicsnetwork

Published by Messe München GmbH, Munich; Factsheet DACH 11�2017Subject to change without notice� Supplies limited� Available only as long as supplies last�All prices are subject to VAT� Last updated: 11/2017

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