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Royal College of Art MA Visual Communication
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2013 2015
go
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To me, Design can make anything in our lives much better.
It comes from things around us even the whole world.
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graphic design
15 Oct, 1993, Changhwa, Taiwan
+886 988 791 [email protected]
Female
No.172, Sec. 2, Zhangcao Rd., Hemei Township, Changhua County 50841, Taiwan (R.O.C.)
About Me
Education
Personal Interest
Honors / Awards
Extracurricular
Additional Affiliations and Skills
National Taiwan University of Science and Technology,Bachelor’s Degree in Commercial Design (GPA 3.77)
Reading- magazines of graphic, typography, visual identity designPainting- illustration, sketchMusic- listen to music, play the violin and viola
Graphic design of Dacheng Elementary School pillars
Minsheng Elementry School Children's Theatre Poster Design
IllustratorPhotoshop InDesignPremiereAfter Effect
WordPowerpoint
Minsheng Elementry School Volunteer Team LOGO, Uniform, Scarf Design
August 2012 - June 2016
July 2013 – August 2013
Adobe
Microsoft Office
February 2012 – April 2012
December 2014 –January 2014
Case
Computer Skills
Level C technician for graphic art and page makingLevel C technician for advertisement design Level B technician for Prepress process
Professional Licenses
Mandarin (native speaker)English
Languages
Earned excellent performance in academic studies (National Taiwan University of Science and Technology)
Package work "TABASCO Gift Box" display in school annual design exhibition, Taiwan Tech Design Week, TTDW
Huaxing Picture Books Creation- Bronze medal
2012, 2015
2015
2011
About
Content
視覺傳達設計Graphic Design
Taipei Metro MapMickey Mouse InfographicGlobal Warming Poster
Look Cook BookSONY MP3 Poster
Goodog NewspaperThe Alphabet Zoo
10
Logo & Logotype 標誌設計
LogotypeTypography
62
包裝設計PackagingTABASCOChookieNo.13 JuiceChing Tzu
26
品牌設計Branding
子石豆漿 Zishi Soy Milk
午安你好 Kon-Ni-Chi-WaCandyLand
40
Sketch 素描速寫
68
Ballet MovementUnder The SeaColour pencils sketch
Practice
raphic
Taipei Metro MapMickey Mouse InfographicGlobal Warming Poster
Look Cook BookSONY MP3 Poster
Goodog NewspaperThe Alphabet Zoo
視覺傳達設計
10
Taipei Metro MapRedesign Taipei Metro Map
2014paperillustratationredesign
Tai
pei
Met
ro M
ap Taipei Metro Map project is to redesign the present metro map and add the future route. I extened two version. One use the neon lights to represent the life of Taipei as a sleepless town. The other I want to show the fresh and living life during the day. The purpose of this work was to make the visitors can read metro map with easy and clearly way to find the route they want.
11
Graphic
Existing Taipei Metro Route Map My first version below
12
My second version
Compare the two version
Graphic
13
Mickey Mouse InfographicEvolution of Mickey Mouse
2014paperillustratationinfographic
Mic
key
mo
use
Evo
luti
on
Mickey Mouse Infographic presented the Mickey Mouse information. Mickey is one of the favorite cartoon charectors in most of people. Everyone can easily and quickly understanding the evolution of the Mickey Mouse.
14
Global Warming PosterThe Latest DashBoard
The Latest Dashboard, a global warming poster. The connection between the emission of car of carbon dioxide and the melting icebergs. I created the latest dashbord to warn the modern people.
2014posterglobal warmingillustratation
Glo
bal
War
min
g P
ost
er
15
Graphic
SONY MP3 PosterCreative Concept Poster
SONY MP3 creative poster, use "Enjoy your life and play it!" as the slogan. The lady in the poster is enjoy listening to the music like she is the singer on the stage when she is cleaning the window. I want to tell that people can listen to the Sony MP3 and make things more interesting.
I use the retro style and the collage skill to respond to the classic MP3 modle.
2014postersony mp3creative conceptretro
SO
NY
MP
3 P
ost
er
16
Look Cook BookInfographic From Yucky to Yummy Look Cook BookInfographic From Yucky to Yummy
2014infographicillustratationlook cook book
Lo
ok
Co
ok
Bo
ok
The infographic Look Cook Book is a project to against yucky food that most of children dislike. I presented in illustration way and uesd the bright colours. And the reel form is considering the mommy can hang it in the kitchen.
By transforming the tradition recipes, which usually use a lot of real pictures on it, I hope to design a cookbook that contain cute praphic and concern about visual guidance to be easy to used and attract more children to eat the food that they are not willing to eat before. That's why I call the recipe "from yucky to yummy".
Graphic
17
process
presentation
18
process
front
layout process
back
Graphic
19
The dish is "Green Pepper Curry Egg Fried Rice".Because of most of children don't like to eat green pepper, I mixed curry into this delicacy to cover up the smell of green pepper.
20
Goodog News PaperNews Paper Editorial
2014editorialillustration
Go
od
og
New
s P
aper
Goodog newspaper is about dogs and owners. Layout combined the bone shape to be more interesting and match the topic. I drew the illustration by using the colour pencils and marker pens.
Graphic
21
Monday, June 16, 2014A1
Understand-ing Dog Body Language
HOW TO TRAIN YOUR DOG ?
Illust�ated by Fang
Ar�icle by Pat�icia Lopez Illust�ated by Fang by Eric BrownVoice-sensing abilities similar to humans
Teach Your Dog Tricks From The Pros
Stressedscratching
Lovebelly r�b pose
Angrybark
Happyor hot
Stressedyown
Sit
2014typographygraphic
Th
e A
lph
abat
e Z
oo
The Alphabet Zoo A Z Typography Design
22T h e A l p h a b e t Z O O
The Alphabet ZOO is a project of design the 26 alphabet. I gave each alphabet an animal that has a similar shape. The concept is aim to help children to regonize 26 alphabet that can be more interesting. Therefore the colour I used are vivid and bright.
T h e A l p h a b e t Z O O23
ackaging
包裝設計
TABASCOChookieNo.13 JuiceChing Tzu
26
TABASCO Gift Box two packs & four packs
"TABASCO" series, is a brand form the U.S.A. But most of people thought TABASCO is filled with a strong Mexican flavors. The concept is inspired from the Mexican culture, representing TABASCO's attitude of life behind the brand in its style of packaging.
2015paperwoodillustratation
Tab
asco
27
Packaging
process
28
The two packs and four packs of the TABASCO gift box have two different styles inside the wooden box. One is traditional illustration. The other is modern illustration. Each case can turn to different surface and put others together into many intresting pictures. I design one product with two styles is for offering customers more choice. And the wooden case is not only a part of packaging, but also can reuse it. Custormers can buy it for gift or they can perchase for celebrating festivals. I hope the "TABASO gift box" can make consumers and everybody feel surprise, satisfied, and joyful.
Packaging
29
30
CHOOKIE chocolate sandwitch cookieswith coconut flavored cream
Weaving coconut fronds is an ancient craft. Combine this traditional skill and the sandwich cookies to present the Southeast Asian style.Using ballpoint pen to draw the coconut graphic to give it an embroidered effect.
2015papercoconut frondsillustratationweaving
Ch
oo
kie
Packaging
31
concept
process
Combine traditional skill of weaving coconut fronds and the sandwich cookies to present the Southeast Asian style.
32
Packaging
33
Juice No.13 project is standing in the consumer angle. It's not just a bottle that can only drink, but also a bottle can spin the graphic and match them together. I hope to add more interactive features in the package design. Interesting package is aways attract people.
2015paperglassillustratation
Juic
e N
o.1
3
Juice No.13Juice packaging
34
process
35
Packaging
Ching Tzu is a pop plant package. To improve the package and the beautiful functions of folwer shop noadays, I made a wooden box which can easy to use. And considerd to carry the wooden box easily, I design leather handle. I choosed corks to work as pot. The whole style is simple and fresh.
2015juiceglassgraphicpackaging
Ching TzuPot plant packaging
Ch
ing
Tzu
36
process
techniques / carpenter, leathercraft, laser carving
Packaging
37
randing
品牌設計
Zishi Soy Milk 子石豆漿Kon-Ni-Chi-Wa 午安你好 CandyLand
40
子石豆漿Zishi Soybean Milk
2014CISbrandingsoybean milk
Zis
hi B
ran
din
g
41
concept
logo & typography
soybean milk is a symble of the sun.
ZISHI Soybean Milk
midnight snack is a symble of the moon.
C:100 M:100 Y:100 K: 100R:0 G:0 B: 0 R:255 G:255 B:255
C:0 M:0 Y:0 K:0
ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz0123456789!@#$%^&*
Goudy Old Style
ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz0123456789!@#$%^&*
Cambria
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
0123456789!@#$%^&*
Adobe Arabic Regular
Branding
42
Core Value
Mission
Vision
Performance Range
Market and Channel
Ideal Customer Image
Functional Benefit
Base of Authority
Emotional Benefit
Personality
Comfortable humanities place with delicated Taiwanese soybean milk culture.
Taiwanese midnight snack, soybean milk.
Physical stores
People who engage Arts or Literature and History work and stay up late usually.
Freshly ground soybean milk
Historic traditional skills combine the western food flavor.
Warm space and the profound food.
Health, Humanities, Traditional, Warm, Quaint
Provived the customers high quality space to enjoy the delicious midnight snack, and agitation by Chinese and Western cultures.
Develop the Taiwanese soybean milk culture and break through the traditional bussiness model to connect Taiwan with the whole world.
43
Branding
process
44
方嘉黛[email protected] m
Fan, Chia- T aiManage r 方嘉黛
Fan, Chia- T aiManage r
pattern
application system
45
Branding
application system
46
table ware
47
Branding
uniform
food package
48
physical storefront
49
Branding
午安，你好。こんにちは Kon-Ni-Chi-Wa
2013afternoon teaCISregional brandingjapanese
ko
n-n
i-ch
i-w
a B
ran
din
g
Ko-ni-chi-wa is a Japanese style afternoon tea shop. It's a regional brand. "Stay out of the hustle and bustle" as our slogan. And the target custmer are from 30 to 75 years old. We hoped to provide a quiet and japanese ancient place for them and make them feel relax without plessure.
Stay out of the hustle and bustle
50
logo concept
a comma a periodan half period is a symble of an endless stretches
51
Branding
pattern
card
52
application system
53
Branding
54
Candyland is a candy store branding project. To reform the usual candy shop in Taiwan. I presents a modern and lively style with vivid colours. And design some different types of candy icons.
CandylandCandy store brand identity
Can
dyl
and
bra
nd
ing
2015CISbrandingcandy store
55
logo
icons
Branding
56
pattern
business & VIP card
02-8773095 5
57
application system
Ms. Candy’s phone 00857321!!
Hard Candy Gummy Candy
Buy seven candy and the eighth is on us. Enjoy!
Branding
02-87730955
envelope & invitation card
Company or nameAddressCity and PostcodeCountry
Candy LandNo.27, Aly. 35, Ln. 181, Sec. 4, Zhongxiao E. Rd., Xinyi Dist., Taipei City 110, Taiwan (R.O.C.)
Phone 02-87730955Fax 02-87730955Email [email protected]
Company o� nameAdd�essCity and PostcodeCo�nt�y
58
59
retail element
Branding
logotypeogo &
標誌設計
LogotypeTypography
62
LOGO & Logotype
2013-2015logographic
Lo
goty
pe
63
Typography
logo
64
2013/ 4/ 28
2013/ 4/ 29
2013/ 4/ 30
2013/ 5/ 01
2013/ 5/ 02
Typography imitation process / typography design
airlines logotype imitation
new logotype 2015
I added more modern style.
2013-2015imitationtypography
Typ
ogr
aph
y im
itat
ion
65
Typography
chinese poetry typography design
"Deng guan que lou" by Wang Zhi huan
The white sun sets behind the mountains, and the Yellow River flows into the sea. To see a thousand mile view, go up another floor.
ketch
素描速寫
Ballet MovementUnder The SeaColour pencils sketch
Practice
68
Practice still life / contour
2013still lifeoutline
Pra
ctic
e
Combine face and the architecture.Surrealism style sketch.
Sketch
69
70
potato and the pitaya
71
Sketch
72
birds
73
Sketch
Duck in the field.
74
still life
75
Sketch
The lonely rose.
76
Me and my sister. Quick sketch of the photograph.
77
Sketch
Portrait of my dog. It passed away 2 years ago. And I try to express its unique soul by using the prepared Chinese ink to paint this work.
78
Water Colour Sketch ballet movement / under the sea
2014sketchwater colour
Wat
er c
olo
ur
I try to present the ballet movement on a stillness paper.In order to show the moving process, I used the pencil to depict the outlines first, and coloured them by the water colour with different paintbrush forces.
79
Sketch
"Under the sea" is a Surrealism painting that I want to present the marine pollution issue. By using the wales in plastic bags to show the pollution that hunman lead to. The mathod of painting: pencil sketch and water colour.
80
Colour Pencils colour pencils illustration
2013illustrationpractice
Co
lou
r p
enci
ls Colour pencils skills,Colour harmony practice and the pictures layout.
81
Sketch
Personal Statement Fang, Chia-Tai
I want to pursue the postgraduate degree in visual communication design that you offer. The world around us is full of visual communication design. Every product or poster features amount of information and graphics, so wherever you are there is information beside you. These means that good visual communication designers have become very important, and given my university major in commercial design, I would now like to focus on visual communication design and learn more about this area as a postgraduate.
I am now studying commercial design at National Taiwan University of Science and Technology and have taken courses such as Marketing, Brand Design Practice, Fashion Design Professional Practice, Creative Planning, Design and Micro-entrepreneur, Advertisement Design and Seminar on Technology Innovation and Application.
In my second year at university, I took a visual communication design course and we were asked to redesign the Taipei Metro Map. It was difficult to design as I had to consider recognition factors and if it was clear to viewers. The process was really complicated and it took a long time for me to complete. After finishing the Taipei Metro Map Redesign project, I realised that design cannot be done as a single thought. It is not enough for it just to look good.
You have to consider many different ways and figure out what is best for the viewers. I also realised that a designer needs to improve themself with more knowledge and skills all the time to become better. As a result, I want to get more knowledge and skills in the visual communication design area and pursuing a postgraduate degree is a good way to learn more.
I think visual communication design is like makeup as everything gets more beautiful when it is properly designed. But it is also important to deliver the information to people. For customers, their first impression of a product is the graphics, so a visual communication designer will be requirement for every enterprise in the future. I believe that the United Kingdom is an appropriate country to study design and that it will be an eye-opener to experience a Western culture that is very different from the East. This is why I want to pursue a degree in visual communication next year.
With regard to my future career plan, after I complete your master’s degree, my short term goal is to stay in the UK, apply for visual communication design related jobs and work for one or two years to gain more real life experience which will be helpful for my career in the future. My long term goal is to enter a design studio in Taiwan. I want to make some contribution and to utilise the professional skills and knowledge that I learned on your programme.
I will do my best and study hard because I believe the courses in your department will help me to complete
my goal. I sincerely hope that you will give me the opportunity to study on your programme. I have full
confidence and am ready to confront any challenge. Your programme will not only help me to achieve my
objectives, but also help me return to Taiwan and help increase visual communication design in my native
country.
Thank you for your consideration of my application, I look forward to hearing from you.
+886 988 791 [email protected]
