KS-3857 / July 2013

ご予約承り中!! 【経営学、マーケティング】

グローバルなコンテクストでのマーケティング理論の発展を考察した

M.タダジュースキー他編

マーケティング理論の国際的視点 全4巻 International Perspectives of Marketing Theory. 4 vols.

Tadajewski, Mark / Cluley, Robert (eds.), International Perspectives of Marketing Theory. 4 vols. (Sage Library in Marketing) 1602 pp. 2013:12 (Sage, UK) <606-799> ISBN 978-1-4462-7360-9 特別価格（2013 年 12 月 15 日まで） hard set

定 価 hard set

本書はマーケティング理論に関する重要論文を、その国際的発展に焦点を当てて収録した

ものです。ここ数年、従来とは異なったマーケティングと消費者の実際の理解の方法の出現

により、マーケティングの理論的・概念的基礎が精査され、深められています。これまでは

アメリカのマーケティング研究が中心でしたが、近年それ以外の地域のマーケティングにつ

いて、いくつか模範的な研究が行われていることがその要因となっています。本書はこのマ

ーケティング理論のあまり研究されていない次元に取り組み、西アフリカ、アルゼンチン、

アメリカにおけるシステムを比較することで、現代のビジネス・マーケティングの実践をグ

ローバルなコンテクストに位置づける一方で、中国、ロシア、西欧の実践も考察しています。 第１巻「マーケティングを行う」、第 2 巻「市場関係の管理」、第 3 巻「マーケティングと

消費者の実際の境界」、第４巻「マーケティング、消費者、社会のダイナミクスの変容」の

全４巻から構成されています。 本論文集を経営学・マーケティングに関心を持つ研究者・研究室にお薦め致します。

<収録論文明細>

Volume One: Performing Marketing Overviews 1. Bagozzi, R. P. (2010) ‘The Evolution of Marketing Thought: From Economic to Social Exchange

and Beyond’ 2. Tadajewski, M. (2010) ‘Toward a History of Critical Marketing Studies’ 3. Kjellberg, H. and Helgesson, C. F. (2007) ‘On the Nature of Markets and Their Practices’ 4. Layton, R.A. (2009) ‘On Economic Growth, Marketing Systems, and the Quality of Life’ Performativity of Markets and Marketing 5. Andersson, P., Aspenberg, K. and Kjellberg, H. (2008) ‘The Configuration of Actors in Market

Practice’

㈱極東書店 2 KS-3857／マーケティング理論の国際的視点

6. Storbacka, K. and Nenonen, S. (2011) ‘Scripting Markets: From Value Propositions to Market Propositions’

7. Cochoy, F. (2009) ‘Driving a Shopping Cart from STS to Business, and the Other Way Round: On the Introduction of Shopping Carts in American Grocery Stores (1936-1959)’

8. Simakova, E. (2010) ‘RFID ‘Theatre of the Proof’: Product Launch and Technology Demonstra-tion as Corporate Practices’

9. Mason, K. and Mouzas, S. (2012) ‘Flexible Business Models’ Co-Creation and Mobilising Consumer Practice 10. Grönroos, C. (2011) ‘Value Co-Creation in Service Logic’ 11. Cova, B. and Dalli, D. (2009) ‘Working Consumers: The Next Step in Marketing Theory?’ 12. Schau, H. J., Muniz, A. M. Jr., and Arnould, E. J. (2009) ‘How Brand Community Practices Create

Value’ 13. Fisher, D. and Smith, S. (2011) ‘Cocreation is Chaotic: What it Means for Marketing When No

One is in Control’ 14. Comor, E. (2010) ‘Contextualizing and Critiquing the Fantastic Prosumer: Power, Alienation and

Hegemony’ Market Research Practices 15. Lezaun, J. (2007) ‘A Market of Opinions: The Political Epistemology of Focus Groups’ 16. Grandclément, C. and Gaglio, G. (2011) ‘Convoking the Consumer in Person: The Focus Group

Effect’ 17. Sunderland, P. L. and Denny, R. M. (2011) ‘Consumer Segmentation in Practice: An Ethno-

graphic Account of Slippage’ 18. Mallard, A. (2007) ‘Performance Testing: Dissection of a Consumerist Experiment’ Volume Two: Managing Marketplace Relations Relational and Contemporary Marketing Practices 19. O’Malley, L., Patterson, M. and Kelly-Holmes, H. (2008) ‘Death of a Metaphor: Reviewing the

“Marketing as Relationships” Frame’ 20. Brodie, R. Coviello, N. and Winklhofer, H. (2008) ‘Contemporary Marketing Practices Research

Programme: A Review of the First Decade’ 21. Kasabov, E. (2007) ‘Towards a Contingent, Empirically Validated, and Power Cognisant Rela-

tionship Marketing’ 22. Kasabov, E. and Warlow, A. (2010) ‘Towards a New Model of ‘Customer Compliance’ Service

Provision’ 23. Faria, A. and Wensley, R. (2002) ‘In Search of “Inter-Firm Management” in Supply Chains: Rec-

ognising Contradictions of Language and Power by Listening’ 24. Ellis, N. and Ybema, S. (2010) ‘Marketing Identities: Shifting Circles of Identification in In-

ter-organizational Relationships’ Contemporary Business Marketing Practices in a Global Context 25. Ellis, N., Rod, M., Beal, T. and Lindsay, V. (2012) ‘Constructing Identities in Indian Networks:

Discourses of Marketing Management in Inter-organizational Relationships’ 26. Dadzie, K. Q., Johnston, W. J., and Pels, J. (2008) ‘Business-to-Business Marketing Practices in

West Africa, Argentina and the United States’ 27. Jansson, H., Johanson, M., and Ramstrom, J. (2007) ‘Institutions and Business Networks: A

Comparative Analysis of the Chinese, Russian and Western European Markets’ 28. Lohtia, R., Bello, D. C. and Porter, C. E. (2009) ‘Building Trust in US-Japanese Business Relation-

ships: Mediating Role of Cultural Sensitivity’

㈱極東書店 3 KS-3857／マーケティング理論の国際的視点

Service Dominant Logic 29. Vargo, S. L. and Lusch, R. F. (2006) ‘Service-Dominant Logic: What It Is, What It Is Not, What it

Might Be’ 30. Lusch, R. F. and Vargo, S. L. (2006) ‘Service-Dominant Logic as a Foundation for Building a Gen-

eral Theory’ 31. Layton, R. A. (2008) ‘The Search for a Dominant Logic: A Macromarketing Perspective’ 32. O’Shaughnessy, J. and O’Shaughnessy, N. (2009) ‘The Service-Dominant Perspective: A Back-

ward Step?’ Service Provision, Emotional Labour and Misbehaviour 33. Hanser, A. (2006) ‘Sales Force Trajectories: Distinction and Service in Postsocialist China’ 34. Hanser, A. (2005) ‘The Gendered Rice Bowl: The Sexual Politics of Service Work in Urban China’ 35. Donohoe, S. and Turley, D. (2006) ‘Compassion at the Counter: Service Providers and Bereaved

Consumers’ 36. Reynolds, K. L. and Harris, L. C. (2009) ‘Dysfunctional Customer Behavior Severity: an Empirical

Examination’ 37. Harris, L. C. and Daunt, K. (2011) ‘Deviant Customer Behaviour: A Study of Techniques of Neu-

tralisation’ 38. Harris, L. C. and Ogbonna, E. (2010) ‘Hiding Customer Complaints: Studying the Motivations

and Forms of Service Employees’ Complaint Concealment Behaviours’ Volume Three: The Boundaries of Marketing and Consumer Practice Global Branding, Imagined Communities and Symbolic Practices 39. Cayla, J. and Arnould, E. (2008) ‘A Cultural Approach to Branding in the Global Marketplace’ 40. Askegaard, S., Arnould, E. J. and Kjeldgaard, D. (2005) ‘Postassimilationist Ethnic Consumer Re-

search: Qualifications and Extensions’ 41. Strizhakova, Y., Coulter, R. A. and Price, L. L. (2008) ‘Branded Products as a Passport to Global

Citizenship: Perspectives from Developed and Developing Countries’ 42. Varman, R. and Costa, J. A. (forthcoming, 2012) ‘Underdeveloped Other in Country-of-Origin

Theory and Practices’ Marketing in Non-Western Contexts 43. Karababa, E. (2012) ‘Approaching Non-Western Consumer Cultures from a Historical Perspec-

tive: The Case of Early Modern Ottoman Consumer Culture’ 44. Dholakia, N., Dholakia, R. R. and Chattopadhyay, A. (2012) ‘India’s Emerging Retail Systems:

Coexistence of Tradition and Modernity’ 45. Eckhardt, G. M. and Mahi, H. (2012) ‘Globalization, Consumer Tensions, and the Shaping of

Consumer Culture in India’ 46. Cayla, J. and Penaloza, L. (2012) ‘Mapping the Play of Organizational Identity in Foreign Market

Adaptation’ 47. Varman, R. and Belk, R. W. (2012) ‘Consuming Postcolonial Shopping Malls’ 48. DeBerry-Spence, B. (2010), ‘Making Theory and Practice in Subsistence Markets: An Analytic

Autoethnography of MASAZI in Accra, Ghana’ 49. Maruyama, M. and Trung, L. (2012) ‘Modern Retailers in Transition Economies: The Case of Vi-

etnam’ Contextual and Structural Turns in Understanding Practices 50. Askegaard, S. and Linnet, J. T. (2011) ‘Towards an Epistemology of Consumer Culture Theory:

Phenomenology and the Context of Context’ 51. McClain, N. and Mears, A. (2012) ‘Free to Those Who Can Afford It: The Everyday Affordance of

Privilege’

㈱極東書店 4 KS-3857／マーケティング理論の国際的視点

52. Scaraboto, D. and Fischer, E. (2013) ‘Frustrated Fatshionistas: An Institutional Theory Perspec-tive on Consumer Quests for Greater Choice in Mainstream Markets’

53. Cutright, K. M. (2012) ‘The Beauty of Boundaries: When and Why We Seek Structure in Con-sumption’

54. Tumbat, G. and Belk, R. W. (2011) ‘Marketplace Tensions in Extraordinary Experiences’ 55. Jafari, A. and Suerdem, A. (2012) ‘An Analysis of Material Consumption Culture in the Muslim

World’ 56. Zhao, Z. and Belk, R. W. (2008) ‘Politicizing Consumer Culture: Advertising’s Appropriation of

Political Ideology in China’s Social Transition’ 57. Dong, L. and Tian, K. (2009) ‘The Use of Western Brands in Asserting Chinese National Identity’ Embodiment: Consumer and Corporate Practices 58. Dion, D., Sitz, L. and Remy, E. (2011) ‘Embodied Ethnicity: The Ethnic Affiliation Grounded in the

Body’ 59. Patterson, M. and Schroeder, J. (2010) ‘Borderlines: Skin, Tattoos and Consumer Culture Theo-

ry’ 60. Bonsu, S. K. and Belk, R. W. (2003) ‘Do Not Go Cheaply into That Good Night: Death Ritual

Consumption in Asante, Ghana’ 61. Sanders, G. (2010) ‘The Dismal Trade as Culture Industry’ 62. Buchanan-Oliver, M., Cruz, A., and Schroeder, J. E. (2010) ‘Shaping the Body and Technology:

Discursive Implications for the Strategic Communication of Technological Brands’ Volume Four: Transforming Marketing, Consumer and Society Dynamics Transforming Marketing, Consumer and Society Dynamics 63. Varey, R. J. (2010) ‘Marketing Means and Ends for a Sustainable Society: A Welfare Agenda for

Transformative Change’ 64. Gordon, R., Carrigan, M. and Hastings, G. (2011) ‘A Framework for Sustainable Marketing’ 65. Mitchell, R. W., Wooliscroft, B. and Higham, J. (2010) ‘Sustainable Market Orientation: A New

Approach to Managing Marketing Strategy’ 66. Klintman, M. (2009) ‘Participation in Green Consumer Policies: Deliberative Democracy Under

Wrong Conditions?’ Power and Vulnerability in Markets 67. Baker, S. M., Gentry, J. W. and Rittenburg, T. L. (2005) ‘Building Understanding of the Domain

of Consumer Vulnerability’ 68. Kaufman-Scarborough, C. and Childers, T. (2009) ‘Understanding Markets as Online Public

Places: From Consumers with Visual Impairments’ 69. Elms, J. and Tinson, J. (2012) ‘Consumer Vulnerability and the Transformational Potential of In-

ternet Shopping: An Exploratory Case Study’ Transformative Consumer Research 70. Crockett, D., Downey, H., Firat, A. F., Ozanne, J. L. and Pettigrew, S. (2013) ‘Conceptualizing a

Tranformative Research Agenda’ 71. Ozanne, J. L. and Saatcioglu, B. (2008) ‘Participatory Action Research’ 72. Corus, C. and Ozanne, J. L. (2011) ‘Critical Literacy Programs: Can Business Literacy Be a Catalyst

for Economic and Social Change?’