1
Maximize your advertising investment by running multiple ads during the same week. This cost effective program will get you the results you desire. Providing solutions that maximize the reach of your desired audience and deliver results! Program Requirements • Within one week, receive four days of exposure in the Green Bay Press-Gazette and one day of exposure in Community Snapshots. • Choose any four days: Monday through Sunday. • Add Wednesday Community Snapshots. • 10-inch size minimum • 60” maximum size ad • Rates reflect weekly investment. Color Rates Add color for $275 a week to your ads and make your ads as much as 33% more beneficial than black and white ads. * 435 EAST WALNUT ST., GrEEN BAY, WISCONSIN 54301 • (920) 431-8354 FLIGHT PLAN M W My U My UW . W W My UW . W W y UW . W W W My UW My UW W . W W My U UW . W W M My U UW . W W M My y UW W . W W W M My U UW W . W W My y UW W . W W M M My UW . W W My UW . W W M My y U U U U U U UW W W W W W W . . . . W W W W W M M y U U U U U U U U U UW W W W W W W . . . . . W W W W W VISIT THE CAMPUS TODAY 920-465-2111 • UWGB.EDU GREAT EDUCATION GREAT VALUE. My Career STARTS AT Copyright 2010 | Green Bay Press-Gazette | A Gannett newspaper INSIDE CLASSIFIEDS » F-1 | LOTTERIES » A-4| NATION/WORLD » B-6| OBITUARIES » B-8| PUZZLES » D-10, F-9| TV » INSERT C O N T A C T U S : N e w s r o o m (920) 431-8400 | S u b s c r i p t i o n / D e l i v e r y / P a y m e n t (877) 424-5042 | A d v e r t i s i n g (920) 431-8300 | O n l i n e (920) 431-8211 BREAKING NEWS TEXT ALERTS Sign up for dailytext alertsat www.greenbaypressgazette.com/ textalerts, or text GPGBREAKINGto44636to sign up. ãREAD MORE ON D-5 Anne Farrel John Philbin WEATHER: CHANCE OF SHOWERS HIGH 72, LOW 57 » PAGE B-11 GREENBAYPRESSGAZETTE.COM SUNDAY, JUNE 13, 2010 BELLIN RUN SHOP TILL YOU DROP THIS WEEK ã SPECIAL SECTIONS INSIDE Korir back in the groove, wins his fifth title Last year’s second-place finisher, John Korir, bolts back into the top spot, finishing in 29 minutes, 12 seconds to claim his fifth Bellin Run men’s title. ãBellin section, Page 1 Crowd offers cheers, music to lift runners’ spirits Runners and walkers were serenaded by “Born to Run,” “Rocky” and a not so inspirational tune “Running on Empty” at different points along the race. ãBellin section, Page 2 Tenega keeps pace, wins in her Bellin debut Jelliah Tenega’s sole focus was to keep pace with the elite male runners, as she finished in 32 minutes, 27 seconds to win the Bellin Run women’s title. ãBellin section, Page 1 SPORTS SOCCER Bay Port soccer on to state The girls’ soccer team gave up an early goal but rallied to beat Sheboygan North and earn a berth at state. READ MORE » A-20 Businesses bank on social media trend BY RICHARD RYMAN [email protected] A dozen years ago, it was a big deal for businesses to have Web sites. Now, Web sites are a given and it’s social media — Face- book, Twitter, YouTube, texting — that business owners are try- ing to use effectively. The appli- cations are new, but the chal- lenge is the same as it was with the initial Internet presence. “We are trying to figure out how to better relate to (the con- sumer) and keep them shop- ping with us, or get them to shop with us,” said Nick Arlt, director of public relations for Festival Foods. Festival Foods took eight months to develop its social media strategy before launch- ing its first efforts in Septem- ber. Now the multi-store grocer has a presence on Facebook, Twitter and YouTube, and it texts and blogs. It is not alone. An online sur- vey by Leonard & Finco Public New marketing tools lure customers From left, Maxwell, David and Claire Hrubecky hold hands as they cross the finish line Saturday during the 2010 Bellin Run in Green Bay. Evan Siegle/Press-Gazette Storms hold off; weather turns out to be ideal for Bellin runners BY RICHARD RYMAN [email protected] In the end, the weather did matter, but it proved to be a help rather than hindrance Saturday for the 34th annual Bellin Run. The event saw record reg- istration and nine age-group records fall as the threat of thunderstorms turned into overcast skies, mist and cool- er temperatures pleasing to runners. “The weather held up great. The rain felt good with the cooler weather,” said Hilbert native Dot McMa- han, who finished second in the women’s division, post- ing a time of 34:05. Race organizers were con- cerned earlier in the week that a forecast of thunder- storms for Saturday might delay or cancel the event, but the race kicked off promptly at 8 a.m. as scheduled. Race director Randy Van Straten was pleased with the event overall, but already ã See Bellin, A-2 ã See Social, A-2 Online report Go to www.greenbaypressgazette .com/running today for multimedia cov- erage of Saturday’s Bellin Run Editor’s note Because of the special Bellin Run section, today’s Sports section will begin on the back page, A-20 Upload your photos If you have photos from this weekend’s Bellin Run activities, add them to our gallery at www.greenbaypressgazette.com/bellinpics. ã Businesses make use of new strategies, B-1 SPECIAL 20-PAGE SECTION INSIDE RECORD RACE Wednesday, June 30, 2010 Every snapshot has a story A small portrait of my long-deceased mother as a teenager stands on my bedroom dresser at eye level. She’s been stuck in the studio-provided cardboard frame for years, watching me. I watch her, too, when no- body is around. Sometimes when I’m feeling brave enough to talk to an angel, I say hello and ask her for something heavenly, like world peace or the banish- ment of the squirrels from my flower boxes. I think of snapshots, not only because Community Snapshots has a new look and feel, but because certain im- ages captured in time tell us a lot about who we are and what’s important to us. I’m pretty sure I’m not the only person who has a rela- tionship with a photograph. My husband is engrossed with an ancient (and I mean an- cient) photograph of him as a toddler sitting on the new 1949 Ford tractor at the family homestead. It’s on our refrig- erator right now. Honest. Gen- erations of children have sat on that very tractor over the years for no reason I can think of, except to verify the longevity of the tractor. Funny how the kids all look alike at a certain age. I know an amateur photog- rapher who has taken nature photos for exhibits, but her fa- vorite snapshot is the one that “speaks” to her. It was taken on an early spring hike in Rocky Mountain National Park when she ran across someone’s recently aban- doned 8-inch snowman perched on an ordinary rock. The little snowman’s twig- arms were stretched out to- ward the mammoth, snow- covered mountain on the other side of the valley. There’s a lesson here for me, the photographer whispered, reluctant to share it with the world. This odd connection led me to the discovery of snapshot therapy. My eyes rolled to the back of my head when I heard there was such a thing, too, but stay with me. First, I considered that nearly every device under the sun is equipped with a camera of some sort. We have become a snap-happy nation — send- ing images into cyberspace and beyond — so it’s plausible that some people (and you know who you are) need seri- ous help to cut back a tad be- fore they drive everybody crazy; but that’s not it. The legitimate practice of snapshot therapy is this: The therapist guides the client through photo-stimulated questions while they explore images and their emotional impact. As clients discuss the layers of meanings in the pho- tographs, they learn about themselves and their place in the world. So, listen to your snapshots. Obviously, they speak to us in ways words never could. Patti Rasmussen is editor of the Green Bay Press-Gazette’s nondaily publications. PATTI RASMUSSEN Commentary A NOTE TO OUR READERS Your community just got more interesting. Beginning today, we’re showing you a new Community Snapshots that includes more news and in- formation in combination with the popular submitted snapshots so many of you have shared. Watch for familiar neighbor- hood columnists along with fa- miliar safety tips from Lt. Nick Craig and news from the Brown County libraries. Beyond photos of your friends and neighbors and columnists, Community Snapshots will include student honor rolls, lists of dean’s lists, military news and other “spot- light” news of interest. And the Mini Page of puzzles will delight kids of all ages. Take a look and let us know what you think. E-mail cs@green baypressgazette.com. Child Advocacy Center groundbreaking Key contributors, volunteers and community leaders recently celebrated the groundbreaking of the Willow Tree Cornerstone Child Advocacy Center at 503 S. Monroe Ave. in Green Bay. The new center will provide a child- friendly facility where children and their families can go to report abuse and begin their recovery. All community agencies involved in child abuse cases work within the CAC to better serve the victim and their family. A grand opening is slated for later this year. Submitted by Julie Cornette. Concrete Canoe champs Amanda Winters, third from right in front of boat, a civil engineering major at the University of Wisconsin-Madison and 2006 graduate of Preble High School, recently participated in the American Society of Civil Engineers Re- gional Concrete Canoe Competition in Terre Haute, Ind. The UW-Madison team won the competition. Submitted by Gary Winters. Hats mandatory Brown County Community Women’s Club members, including Nancy Ama, left, and Donna Smeester, celebrated the end of the fiscal year with a luncheon at the Bemis Center with mandatory wearing of hats. The most beautiful, silliest and the most creative were awarded prizes. Submitted by Sue Aerts. Posing pest Samantha Derenne of Bellevue came home from work June 19 to find this groundhog in her front yard. “The creature was quite willing to stand and pose for pictures,” writes Gerald Derenne. Cleanup crew Staff at Advanced Pain Management recently helped clean up Bower Creek Park in Bellevue. From left are Sue Engstrom, Ronda Gadzinski, Debbie Gegare, Judy Servais, Stephanie Rustlie and her children, and Rachel Nor- land-Flaten and her son. Submitted by Lauren Olstad. School’s out for summer The last day of school for St. Paul Lutheran School and Church students was spent at Bay Beach Amusement Park in Green Bay. The students wore their “Children Feeding Thousands” T-shirts. Submitted by Squirrel Beyer. Love 4 the community shelter James and Tamika Jones recently presented a check to the New Commu- nity Shelter to support the Community Meal Program. The check for $5,000 came from the Love Jones 4 Kids Foundation as a result of the Toast to Success Event hosted by Haven Spa & Salon in De Pere. Submit- ted by Kris Olson. Essay contest winners Msgr. Basche Council 4505 had two first-place winners in the diocesan competition for the Respect Life Essay Contest: seventh-grader Calvin Kanzenback and eighth-grader Natalie Rank, both from St. Thomas More School. Each received a certificate from the WI State Council and a sav- ings bond. Also pictured are Principal Eric Weydt and Grand Knight Dave Tlachac. Submitted. Effective September 24, 2012 Readership ** 149,800 Daily 199,300 Sunday Online Viewership *** 1.1 Million Unique Visitors Monthly 13.9 Million Page Views Monthly * Source: Research and Analysis of Media 2010 Newspaper Association of America ** Source: 2011 Scarborough Research, R2 *** Source: SiteCatalyst, June ‘11- May ‘12 For additional advertising solutions and audience data visit greenbaypressgazette.com/mediaguide. Column Column Inches Investment Inches Investment 10 $992.50 11 $1,091.75 12 $1,191.00 13 $1,290.25 14 $1,389.50 15 $1,488.75 16 $1,588.00 17 $1,687.25 18 $1,786.50 19 $1,885.75 20 $1,985.00 21 $2,084.25 22 $2,183.50 23 $2,282.75 24 $2,382.00 25 $2,481.25 26 $2,580.50 27 $2,679.75 28 $2,779.00 29 $2,878.25 30 $2,977.50 31 $3,076.75 32 $3,176.00 33 $3,275.25 34 $3,374.50 35 $3,473.75 36 $3,573.00 37 $3,672.25 38 $3,771.50 39 $3,870.75 40 $3,970.00 41 $4,069.25 42 $4,168.50 43 $4,267.75 44 $4,367.00 45 $4,466.25 46 $4,565.50 47 $4,664.75 48 $4,764.00 49 $4,863.25 50 $4,962.50 51 $5,061.75 52 $5,161.00 53 $5,260.25 54 $5,359.50 55 $5,458.75 56 $5,558.00 57 $5,657.25 58 $5,756.50 59 $5,855.75 60 $5,955.00

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Maximize your advertising investment by running multiple ads during the same week. This cost effective program will get you the results you desire.

Providing solutions that maximize the reach of your desired audience and deliver results!

Program Requirements• Within one week, receive four days of exposure in the Green Bay

Press-Gazette and one day of exposure in Community Snapshots.• Choose any four days: Monday through Sunday.• Add Wednesday Community Snapshots.• 10-inch size minimum• 60” maximum size ad• Rates reflect weekly investment.

Color RatesAdd color for $275 a week to your ads and make your ads as much as 33% more beneficial than black and white ads.*

435 EAST WALNUT ST., GrEEN BAY, WISCONSIN 54301 • (920) 431-8354

FLIGHT PLAN

My

UW My UWMy U

My UW.W.W

My UW.W.W

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My UWW.W.W

My UUW.W.W

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MMyy UWW.WW.WW

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My UW.W.W My UW.W.W

UWMMyy UUUUUUUWWWWWWWW....WWWW.WWWW

MMMyyyyyy UUUUUUUUUUWWWWWWW.....WWW.WWW

W

VISIT THE CAMPUS TODAY 920-465-2111 • UWGB.EDU

GREAT EDUCATIONGREAT VALUE.

My CareerS TA R T S AT

“ ”

Copyright 2010 | Green Bay Press-Gazette | A Gannett newspaper

INSIDE CLASSIFIEDS » F-1 | LOTTERIES » A-4 | NATION/WORLD » B-6 | OBITUARIES » B-8 | PUZZLES » D-10, F-9 | TV » INSERT

CONTACT US: Newsroom (920) 431-8400 | Subscription/Delivery/Payment (877) 424-5042 | Advertising (920) 431-8300 | Online (920) 431-8211

BREAKING NEWS TEXT ALERTSSign up for daily text alerts at www.greenbaypressgazette.com/textalerts, or text GPGBREAKING to 44636 to sign up.

ã READ MORE ON D-5 Anne FarrelJohn Philbin

WEATHER: CHANCE OF SHOWERS HIGH 72, LOW 57 » PAGE B-11

GREENBAYPRESSGAZETTE.COM

SUNDAY, JUNE 13, 2010

BELLIN RUN

SHOP TILL YOU DROP THIS WEEK ã SPECIAL SECTIONS INSIDE

Korir back in the groove,wins his fifth titleLast year’s second-place finisher, John Korir, bolts back intothe top spot, finishing in 29 minutes, 12 seconds to claim his

fifth Bellin Run men’s title. ã Bellin section, Page 1

Crowd offers cheers,music to lift runners’ spiritsRunners and walkers were serenaded by “Born to Run,”“Rocky” and a not so inspirational tune “Running on Empty”

at different points along the race. ã Bellin section, Page 2

Tenega keeps pace,wins in her Bellin debutJelliah Tenega’s sole focus was to keep pace with the elitemale runners, as she finished in 32 minutes, 27 seconds to

win the Bellin Run women’s title. ã Bellin section, Page 1

SPORTSSOCCER

Bay Portsoccer onto state

The girls’ soccer teamgave up an early goal butrallied to beat SheboyganNorth and earn a berth atstate. READ MORE » A-20

Businesses bank on social media trendBY RICHARD [email protected]

A dozen years ago, it was abig deal for businesses to haveWeb sites.Now, Web sites are a givenand it’s social media — Face-book, Twitter, YouTube, texting

— that business owners are try-ing to use effectively. The appli-cations are new, but the chal-lenge is the same as it was withthe initial Internet presence.“We are trying to figure outhow to better relate to (the con-sumer) and keep them shop-ping with us, or get them to

shop with us,” said Nick Arlt,director of public relations forFestival Foods.

Festival Foods took eightmonths to develop its socialmedia strategy before launch-ing its first efforts in Septem-ber. Now the multi-store grocerhas a presence on Facebook,Twitter and YouTube, and ittexts and blogs.It is not alone. An online sur-vey by Leonard & Finco Public

New marketing tools lure customers

From left, Maxwell, David and Claire Hrubecky hold hands as they cross the finish line Saturday during the 2010 Bellin Run in Green Bay. Evan Siegle/Press-Gazette

Storms hold off; weather turns out to be ideal for Bellin runners

BY RICHARD [email protected]

In the end, the weather didmatter, but it proved to be ahelp rather than hindranceSaturday for the 34th annualBellin Run.The event saw record reg-istration and nine age-grouprecords fall as the threat of

thunderstorms turned intoovercast skies, mist and cool-er temperatures pleasing torunners.“The weather held upgreat. The rain felt good with

the cooler weather,” saidHilbert native Dot McMa-han, who finished second inthe women’s division, post-ing a time of 34:05.Race organizers were con-

cerned earlier in the weekthat a forecast of thunder-storms for Saturday mightdelay or cancel the event, butthe race kicked off promptlyat 8 a.m. as scheduled.Race director Randy VanStraten was pleased with theevent overall, but alreadyã See Bellin, A-2

ã See Social, A-2

Online reportGo to www.greenbaypressgazette.com/running today for multimedia cov-erage of Saturday’s Bellin Run

Editor’s noteBecause of the special Bellin Runsection, today’s Sports section willbegin on the back page, A-20

Upload your photosIf you have photos from this weekend’s Bellin Run activities, addthem to our gallery at www.greenbaypressgazette.com/bellinpics.

ã Businesses make use of newstrategies, B-1

SPECIAL 20-PAGE SECTION INSIDE

RECORD RACE

Wednesday, June 30, 2010

Everysnapshothas a story

Asmall portrait of my

long-deceased mother

as a teenager stands on

my bedroom dresser at eye

level. She’s been stuck in the

studio-provided cardboard

frame for years, watching me.

I watch her, too, when no-

body is around. Sometimes

when I’m feeling brave

enough to talk to an angel, I

say hello and ask her for

something heavenly, like

world peace or the banish-

ment of the squirrels from my

flower boxes.

I think of snapshots, not

only because Community

Snapshots has a new look and

feel, but because certain im-

ages captured in time tell us a

lot about who we are and

what’s important to us.

I’m pretty sure I’m not the

only person who has a rela-

tionship with a photograph.

My husband is engrossed with

an ancient (and I mean an-

cient) photograph of him as a

toddler sitting on the new

1949 Ford tractor at the family

homestead. It’s on our refrig-

erator right now. Honest. Gen-

erations of children have sat

on that very tractor over the

years for no reason I can

think of, except to verify the

longevity of the tractor.

Funny how the kids all look

alike at a certain age.

I know an amateur photog-

rapher who has taken nature

photos for exhibits, but her fa-

vorite snapshot is the one that

“speaks” to her. It was taken

on an early spring hike in

Rocky Mountain National

Park when she ran across

someone’s recently aban-

doned 8-inch snowman

perched on an ordinary rock.

The little snowman’s twig-

arms were stretched out to-

ward the mammoth, snow-

covered mountain on the

other side of the valley.

There’s a lesson here for me,

the photographer whispered,

reluctant to share it with the

world.This odd connection led me

to the discovery of snapshot

therapy. My eyes rolled to the

back of my head when I heard

there was such a thing, too,

but stay with me.

First, I considered that

nearly every device under the

sun is equipped with a camera

of some sort. We have become

a snap-happy nation — send-

ing images into cyberspace

and beyond — so it’s plausible

that some people (and you

know who you are) need seri-

ous help to cut back a tad be-

fore they drive everybody

crazy; but that’s not it.

The legitimate practice of

snapshot therapy is this: The

therapist guides the client

through photo-stimulated

questions while they explore

images and their emotional

impact. As clients discuss the

layers of meanings in the pho-

tographs, they learn about

themselves and their place in

the world.

So, listen to your snapshots.

Obviously, they speak to us in

ways words never could.

Patti Rasmussen is editor of the Green Bay

Press-Gazette’s nondaily publications.

PATTI

RASMUSSEN

Commentary

A NOTE TO OUR READERS

Your community just got more

interesting.

Beginning today, we’re showing

you a new Community Snapshots

that includes more news and in-

formation in combination with

the popular submitted snapshots

so many of you have shared.

Watch for familiar neighbor-

hood columnists along with fa-

miliar safety tips from Lt. Nick

Craig and news from the Brown

County libraries. Beyond photos

of your friends and neighbors

and columnists, Community

Snapshots will include student

honor rolls, lists of dean’s lists,

military news and other “spot-

light” news of interest.

And the Mini Page of puzzles

will delight kids of all ages.

Take a look and let us know

what you think. E-mail cs@green

baypressgazette.com.

Child Advocacy Center

groundbreakingKey contributors, volunteers and community leaders recently celebrated

the groundbreaking of the Willow Tree Cornerstone Child Advocacy Center

at 503 S. Monroe Ave. in Green Bay. The new center will provide a child-

friendly facility where children and their families can go to report abuse

and begin their recovery. All community agencies involved in child abuse

cases work within the CAC to better serve the victim and their family. A

grand opening is slated for later this year. Submitted by Julie Cornette.

Concrete Canoe champs

Amanda Winters, third from right in front of boat, a civil engineering major at

the University of Wisconsin-Madison and 2006 graduate of Preble High

School, recently participated in the American Society of Civil Engineers Re-

gional Concrete Canoe Competition in Terre Haute, Ind. The UW-Madison

team won the competition. Submitted by Gary Winters.

Hats mandatoryBrown County Community Women’s Club members, including Nancy Ama, left,

and Donna Smeester, celebrated the end of the fiscal year with a luncheon at

the Bemis Center with mandatory wearing of hats. The most beautiful, silliest

and the most creative were awarded prizes. Submitted by Sue Aerts.

Posing pestSamantha Derenne of Bellevue came home from work June 19 to find this

groundhog in her front yard. “The creature was quite willing to stand and

pose for pictures,” writes Gerald Derenne.

Cleanup crewStaff at Advanced Pain Management recently helped clean up Bower Creek

Park in Bellevue. From left are Sue Engstrom, Ronda Gadzinski, Debbie

Gegare, Judy Servais, Stephanie Rustlie and her children, and Rachel Nor-

land-Flaten and her son. Submitted by Lauren Olstad.

School’s out for summer

The last day of school for St. Paul Lutheran School and Church students

was spent at Bay Beach Amusement Park in Green Bay. The students wore

their “Children Feeding Thousands” T-shirts. Submitted by Squirrel Beyer.

Love 4 the community shelter

James and Tamika Jones recently presented a check to the New Commu-

nity Shelter to support the Community Meal Program. The check for

$5,000 came from the Love Jones 4 Kids Foundation as a result of the

Toast to Success Event hosted by Haven Spa & Salon in De Pere. Submit-

ted by Kris Olson.

Essay contest winners

Msgr. Basche Council 4505 had two first-place winners in the diocesan

competition for the Respect Life Essay Contest: seventh-grader Calvin

Kanzenback and eighth-grader Natalie Rank, both from St. Thomas More

School. Each received a certificate from the WI State Council and a sav-

ings bond. Also pictured are Principal Eric Weydt and Grand Knight Dave

Tlachac. Submitted.

Effective September 24, 2012

Readership**

149,800 Daily 199,300 Sunday

Online Viewership***

1.1 Million Unique Visitors Monthly 13.9 Million Page Views Monthly

* Source: Research and Analysis of Media 2010 Newspaper Association of America ** Source: 2011 Scarborough Research, R2 *** Source: SiteCatalyst, June ‘11- May ‘12

For additional advertising solutions and audience data visit greenbaypressgazette.com/mediaguide.

Column Column Inches Investment Inches Investment

10 $992.50 11 $1,091.75 12 $1,191.00 13 $1,290.25 14 $1,389.50 15 $1,488.75 16 $1,588.00 17 $1,687.25 18 $1,786.50 19 $1,885.75 20 $1,985.00 21 $2,084.25 22 $2,183.50 23 $2,282.75 24 $2,382.00 25 $2,481.25 26 $2,580.50 27 $2,679.75 28 $2,779.00 29 $2,878.25 30 $2,977.50 31 $3,076.75 32 $3,176.00 33 $3,275.25 34 $3,374.50 35 $3,473.75

36 $3,573.00 37 $3,672.25 38 $3,771.50 39 $3,870.75 40 $3,970.00 41 $4,069.25 42 $4,168.50 43 $4,267.75 44 $4,367.00 45 $4,466.25 46 $4,565.50 47 $4,664.75 48 $4,764.00 49 $4,863.25 50 $4,962.50 51 $5,061.75 52 $5,161.00 53 $5,260.25 54 $5,359.50 55 $5,458.75 56 $5,558.00 57 $5,657.25 58 $5,756.5059 $5,855.7560 $5,955.00