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SOUTH INDIAN WELFARE SOCIETY’S N.R. SWAMY COLLEGE OF COMMERCE & ECONOMICS

AND

SMT. THIRUMALAI COLLEGE OF SCIENCE

337, Sewree Wadala E!a!e, Wadala M"#$a% '(((3) ACCREDITED *Y NAAC WITH +*’ GRADE

A -ROECT ON

/ECOMMERCE0

IN THE SU*ECT

/MAR1ETING STRATEGY0

SU*MITTED *Y

NAME2 -ALA1 *HATT

ROLL NO.2 4)5

UNDER THE GUIDANCE OF

-ROF.DR 6EENA -RASAD

TO

UNI6ERSITY OF MUM*AI

FOR

MASTER OF COMMERCE -ROGRAMME

SEMESTER 8 II9

YEAR2 ():8)4



SOUTH INDIAN WELFARE SOCIETY’S

N.R. SWAMY COLLEGE OF COMMERCE & ECONOMICS

AND

SMT. THIRUMALAI COLLEGE OF SCIENCE337, Sewree Wadala E!a!e, Wadala M"#$a% 8 '(((3)

ACCREDITED *Y NAAC WITH +*’ GRADE

EVALUATION CERTIFICATE

This is to certify that the undersigned have assessed and

evaluated the project on “ECOMMERCE0 submitted

byDR.6EENA -RASAD,student of M.Com. – Part – I

(Semester – II for the academic year !"#$%#&. This

project is original to the best of our 'noledge and has

been accepted for Internal )ssessment.

*ame + Signature of Internal ,-aminer Prof. /.0,,*)

P/)S)

*ame + Signature of ,-ternal ,-aminer

-RINCI-AL

College Seal DR. -.G.

GO-ALA1RISHNAN



SOUTH INDIAN WELFARE SOCIETY’S

N.R. SWAMY COLLEGE OF COMMERCE & ECONOMICS

AND

SMT. THIRUMALAI COLLEGE OF SCIENCE337, Sewree Wadala E!a!e, Wadala M"#$a% 8 '(((3)

ACCREDITED *Y NAAC WITH +*’ GRADE

DECLARATION BY THE STUDENT

I1 Miss. PALAK BHATT1 student of M.Com. (Part – I /oll

*o.2 !&#!3

hereby declare that the project titled 4ECOMMERCE” for

the subject M)/5,TI*6 ST/)T,67submitted by me for

Semester – II of the academic year !"#$%#&1 is based on

actual or' carried out by me under the guidance and

supervision of PROF. DR.VEENA PRASADI further state that

this or' is original and not submitted anyhere else for

any e-amination.

Place2 MUMBAI.



ate2 8 8 !"#$

*ame + Signature of Student2

A1NOWLEDGEMENT

I would like to express my special thanks of gratitude to my teacher -r;< .

DR.!!"A #RA$AD who ga%e me the golden opportunity to do this wonderful

pro&ect on the topic 'ECOMMERCE” which also helped me in doing a lot of

research and I came to know a(out so many new things. I am really thankful to

them. $econdly I would also like to thank #= >are?! and <r%e?d who helped me

a lot in completing this pro&ect within the limited time. I am making this pro&ect

not only for marks (ut to also increase my knowledge.



CONTENT

SR.

N;. -ar!%@"lar -ae N;.

)INTRODUCTION

)

MEANING '

3 ELECTRONIC -AYMENT SYSTEM ))

'

E8COMMERCE IN DE6ELO-ING

COUNTRIES )3

: FEATURES OF E8COMMERCE )

4 AD6ANTAGE OF E8COMMERCE )

7 TY-ES OF E8COMMERCE

B MYNTRA '

5 E8COMMERCE IN MYNTRA :

)( CONCLUSION 4

)) REFERENCE 3'

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