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MERRELL
NORGE
SMIRNOFF
O2 SECURE HOME
ALPHA
ARTWORK
I am a 19 year old Industrial Design Student at Loughborough University. I am energetic and free thinking, keen to explore new to ways to innovate and inspire. Born to an English father and Danish mother, I have conversational understanding of spoken Danish. I have acquired skills using software such as Creo 2.0, Adobe Photoshop, Keyshot, Axure and MS Office. Along with these my practical skills include sketching, hand
rendering, and moderendering, and model making.
I am a valuable and willing member of any group I am a part of, as well as possessing the necessary traits to work equally as well as an individual. This has been demonstrated through my performance in certain modules which have required both the ability to work on my own and then as part of a group. I am a confident speaker with good presentation skills which are a
vital part of being able to present my ideas.
My hobbies include; Cricket, Football and Golf. Participation in these sports has enabled me to develop my team work skills
through Football and Cricket, as well as operating as an individual in Golf. Other interests include Art – both creating and visiting galleries – going to the theatre and watching live music. Through art I fostered my creativity and flair which I
have since transferred to my Design work.
ABOUT ME
CONTENTS
“Produce a range of generic Merrell permanent in-store support materials that stand out and promotes the new, lighter direction of the brand.”
IN RESPONSE TO THE BRIEF, I DESIGNED TWO ELEMENTS OF IN STORE PROMOTIONAL
CONTENT - A FITTING STOOL FOR CUSTOMERS TO USE WHILST
TRYING ON SHOES; AND A DISPLAY SHELF TO BE EITHER WALL
MOUNTED ORMOUNTED OR AS PART OF AN FSU.
COMPLETEDWHILST ON WORKPLACEMENT AT CPI DISPLAY
MERRELL
“Create an interesting and innovative packaging solution to make Norwegian Fishcakes jump off the shelves” (Sponsored by the Norwegian Seafood Council)
A PACKAGING SOLUTION INSPIRED BY ICONIC AND SYMBOLIC ELEMENTS OF
NORWEGIAN CULTURE. MAIN STYLISTIC FORMS AND INFLUENCES INCLUDE
THE FJORDS AND NORTHERN LIGHLIGHTS.
SPONSORED ENTRANT FOR THE 2014 STARPACKSTUDENT DESIGN AWARDS
NORGE
“To come up with and design a free promotional, give-away product to promote a particular brand which will then be mass produced using injection moulding processes.”
REPLACEMENT BOTTLE TOP FORSPIRITS WHICH DOUBLES AS A 25MLSHOT MEASURE WITH SMIRNOFF
BRANDING. FOR USE BEHINDA BAR, AT HOME OR AT
PARTIES
AS A GROUPWE DEVELOPEDAND MANUFACTUREDMY CHOSEN IDEA USINGINJECTION MOULDING
SMIRNOFF
“Set by O2, create a mobile app for the ‘Connected Home’. Consider the target user and their needs. The design can in-corporate blue sky thinking in order to achieve the desired outcome.”
APP FOR YOUNG FAMILIES TO MONITOR AND CONTROL VARIOUS HAZARDS
AND DANGEROUS ELEMENTS WITHIN THE HOME USING
AN INTEGRATED WIFI CONTROL SYSTEM
2ND YEARCOURSEWORKASSIGNMENT THATENCOURAGES GROUP AND INDIVIDUAL WORK TO ANSWER THE BRIEF
SECURE HOME
AN ASSISTIVE, ON THE SCENE DEVICE FOR USE BY POLICEMEN AND WOMEN TO HELP IDENTIFY SUSPECTS, LOG DETAILS
IMMEDIATELY AND REMOTELY ACCESS
DATABESES
WORK INPROGRESS WITH APPEARANCE MODELCURRENTLY BEING MADE
ALPHA “Identify a new product opportunity for which the form and interface is dedicated to a single software application and has the capacity to utilize additional downloads on-demand.”
“Multiple responses to a variety of briefs set over the duration of A-Level study as well as work completed outside of the curriculum.”ARTWORK