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l Collated a list of a total of 50 suitable thought leaders for considera5on based on their merits and suitability as thought leaders.
l Through a traffic light colour coding system each thought leader could be assigned a category. Green = Approach. Orange = Consider in the context of Fund it's ethos. PC = Poten5al Project Creator. +PC = Poten5al Advocate and Project Creator.
l Plan5ng the seed of Fundit in the mind of both creator and facilitators.
PC +PC
Customer Experience Analysis
Thought Leaders
§ We evaluated the website including T&Cs and FAQs and conducted qualita5ve research. § The website is accessible and new categories will be easily incorporated. § Respondents noted that the website is not suitable for mobile devices. § The language within the FAQ is comprehensive and clear. § There is an overuse of the term ‘crea5ve’. § Legal language while necessary is aliena5ng.
Web: http://www.tcd.ie/Graduate_Studies/InnovationAcademy Innovation Academy, No. 3 Foster Place, Dublin, Ireland
E-mail: [email protected]
Website:
www.fundit.ie/browse
2016 Expansion Challenge
Commercial Enterprise
Heritage
Social Enterprise
Crowdfunding
All or Nothing
Reward based
What is Fund it?
2016 Expansion New categories
Thought Leaders • Who is wriDng, speaking and researching the sector?
New Projects • Who needs funding in new categories?
Customer Experience • Primary Research on FAQ/T&Cs
Our Challenge
Mobile App Quick How To Video
AlternaDve Buzz Words
Colour Code T&C
Jargon busDng Screen Tip
Fund it Roadshow/ Fund it Bus
Recommendations
Website Easy to navigate around “Inspiring”
Technical DifficulDes Not mobile ready
FAQ Concise, InformaDve Over use of ‘creaDve’
T&C AlienaDng Legal Language “I didn't read all the terms and condi5ons but I’d s5ll fund a project”
New Projects Identified
Commercial Enterprise • Bike Buddy • Fit Kidz
Heritage • ExhibiDon – The Men Who Built Britain
• Future of the Ros Tapestry
Social Enterprise • Manna Lifestyle
