Upload
rosemary-york
View
220
Download
5
Embed Size (px)
Citation preview
FUTURELAB
Woonjin Thinkbig Intern Presentation
Ha Jung Min, Global Strategy Team – Aug. 18, 2011
This Presentation
Background concept of my project
WJTB corporate presentation
Appendix
Part 1:Background concept of my project
My project is to make WJTB corporate presentation for overseas buyer
Reason to choose this project is
WOONGJIN THINKBIG
• 해외사업팀은 시작하는 부서
So, 시행착오를 겪을 만한 프로젝트 부재
• 웅진씽크빅은 글로벌 교육 시장에 활발히 진출하는 시점 So, 영문으로 된 표준 기업 소개서 필요
• 웅진씽크빅은 지금껏 기업 소개서가 필요하지 않았음
So, 국 / 영문 기업 소개서 부재
CHINA
USA
MIDDLE-EAST
THAILAND
WJTB global presence
• 해외로 진출함에 있어 실제 업무에 쓰임
• 웅진씽크빅을 대표하는 첫 기업 소개서
• 웅진씽크빅을 세계에 알리는 얼굴 , 이미지
The important thing of my project is
WOONGJIN THINKBIG
WOONGJIN THINKBIG
두 가지 고민에 봉착하다
나는 웅진씽크빅을 잘 알지 못하는 사람이다 .
웅진씽크빅을 전혀 알지 못하는 해외 바이어들에게 짧고 간략한 소개서로 어필 & 이해시켜야 한다 .
Working plan Benchmarking
동종 업계 분석 타 업계 분석
PPT making
PPT 컨텐츠 작성 PPT 디자인 수정 영문 번역 작업
Data Analysis
자료 수집 자료 분석
Formula
벤치마킹 요소 자료 분석 결과 해외 사업 전략 이해 PPT storyline 도출
Data Analysis
자료 수집• IR 자료• Homepage
• Internet search
• 내부 자료 ( 약 50 개 )
• 인터뷰 및 질의응답
자료 분석
Formula
PPT storyline 도출 • 벤치마킹 요소 • 자료 분석 결과 • 해외 사업 전략 공부
PPT making
PPT 컨텐츠 작성
PPT 디자인 수정
PPT 영문 번역 작업
Benchmarking
동종 업계 조사 및 분석• Pearson
• Benesse
• Educom
타 업계 조사 및 분석• STX
• 기아자동차
Working process in five weeks
WOONGJIN THINKBIG
Working plan
Concept• Conciseness• Core• Persuasion• Easy
Repeatedly correction about 30 times
Key issue
• 동종 업계를 볼 것인가 ?
• 타 업계를 볼 것인가 ?
• 기업 소개서가 우수하다는 기준이 무엇인가 ?
Output
• 회사 소개는 필수적인 것만 보여줘라 프로필 , 연혁 , 비전 , 사업 소개
• 회사의 강점 & 역량을 어필하라
• 핵심 컨텐츠를 강조하라 상품 소개 , 강점 , 이미지
WOONGJIN THINKBIG
Problem solving process (1)
Benchmarking
Data Analysis
• 웅진씽크빅을 모르는 입장에서 소개서를 만들 수 있겠는가 ? 많은 공부 필요
• 필요한 내부 자료를 어떻게 구할 것인가 ?
• 정확한가 ? 잘못된 번역 , 업데이트 되지 않은 자료는 수정해야 한다 .
• 방대한 자료를 간략하게 축약하여 핵심만 강조한다 .
• 약 50 개 이상의 자료 검토 및 분석
• 멘토 도움 , 다른 부서에 컨텍하여 자료 수집
• 기존 자료의 교정할 점과 날짜에 유의하여 자료 활용
• 100 쪽이 넘는 것도 1~2 쪽으로 핵심적 축약
Key issue
• PPT storyline 이 자연스럽고 논리적인가 ?
• PPT 내용이 간략하게 핵심만 들어갔는가 ?
• 해외사업팀의 전략이 잘 녹아 들어갔는가 ?
• PPT 내용이 해외 바이어들에게 이해하기 쉬운가 ?
• PPT 디자인이 공식적인 자리에서 쓰일 수 있는가 ?
• PPT 영문 번역이 자연스러운가 ?
Output
WOONGJIN THINKBIG
Problem solving process (2)
PPT formula
WJTB corporate presentation overview
[ Story of WJTB ] Corporate overview History Mission Global presence Business area
[ WJTB Capability ] Business management know-how Abundant original contents R&D capability
[ WJTB global smart education proposal ] Solution Differentiated point Think U Learning Center After School Service Expectation effect
Key issue
• PPT storyline 이 자연스럽고 논리적인가 ?
• PPT 내용이 간략하게 핵심만 들어갔는가 ?
• 해외사업팀의 전략이 잘 녹아 들어갔는가 ?
• PPT 내용이 해외 바이어들에게 이해하기 쉬운가 ?
• PPT 디자인이 공식적인 자리에서 쓰일 수 있는가 ?
• PPT 영문 번역이 자연스러운가 ?
Output
WOONGJIN THINKBIG
Problem solving process (2)
PPT formula
• Future education operations division
• Educational culture operations division
• Business planning division
• Business support division
• R&D division
• Online Education Contents Business
• Home Tutoring Education Business
• Categorized Series Books Sales Business
• Trade Books Publishing Business
• Institute Business
• After School Service Business
Part 2:WJTB corporate presentation
FUTURELAB Great Company Woongjin Thinkbig
Corporate presentation
CONTENTS
01 Story of Woongjin Thinkbig
02 Why Woongjin Thinkbig
03 Global Smart Learning Education Proposal
Woongjin Passone OPMS
Compass Media
2 Branches - USA - China
WJ ThinkBig
Corporate Profile
Company name Woongjin Thinkbig Co., LTD.
Establishment March 20, 1980
CEO Choi Bong-soo
Total assets 0.5 billion dollars (2010)
Sales 0.8 billion dollars (2010)
No. of Employees 15,000 persons (2010)
Business area Online Education, Home Tutoring Service, Se-ries Books, Trade Books Publishing, Institute, After-school Service
Address Paju Book City, 535-1, Munbal-li, Gyoha-eup, Paju-si, Gyeonggi-do, korea
Homepage www.wjthinkbig.com
Corporate Overview
14
** Woongin Passone : Adult Education Service Provider
** Compass Media : Exporting the Best English Programs to 40
countries
** OPMS : E-book Publisher
** USA Branch : 7 SAT Institutions / Publishing Biz.
China Branch : Publishing Biz.
Woongjin Thinkbig Structure
Why Woongjin Thinkbig
Woongjin Thinkbig Capability
16
WJTB can asset to leverage to your business
Solution Contents Technology
Business Management Know-how
• Diverse business model
• Many members & tutors
• LMS & LCMS system
1 Abundant Original Contents
• Diverse learning contents
• Smart learning contents
• Aggressive M&A for con-tents
2 R&D Capability
• Technology & Solution
• In-house R&D organization
• A to Z R&D capability
3
Solution Contents Technology
• Management know-how of diverse
business model to your business
• Management know-how of many
members & tutors
• Management system for users & managers
Business Management Know-how
17
• English Language Institution : 73
• Math Branch : 3500
• Learning Center : 76
• After-school Service : 503
• Home School : 2200
• Global Education Center : 6
• 1.5 million members
•More than 20,000 tutors
• Learning Management System
• Learning Contents Management Sys-tem
Business Management Know-how Asset to leverage
Diverse business
model
Many mem-
bers& tu-tors
Manage-ment
system
• Providing diverse learning contents
- Off-line programs : 331
- Digital contents : more than 800,000
• Providing smart learning contents
- Think U ( Math, English, Science/Social )
- I rule ( Math )
- English grammar tong ( Contents device )
• Sharing know-how of securing contents
by aggressive M&A
- Eduwang M&A for math contents
- Compass M&A for English contents
- Plus Language Academy M&A
for English contents
Abundant Original Contents
18
Abundant Original Contents Asset to leverage
Business model Product Num
Education Culture
Home tutoring 33
kindergarten 7
Reading(Korea) 4
Reading(English) 3
FutureEducation
Series books 22
Home school 7
English business
Global educa-tion center 78
Academy 28
Eduwang
Study room F/C 34
Textbook 6
Book 103
Teaching tools 4
I rule Academy F/C 4
Off-line Programs Digital Contents
Subject Items As Is
Math
No. of Question
Digitalizing 500,000
Voice Lec-ture
190,000
Video Lec-ture
121,000
Lecture of Concept
Video Clip 13,500
Animation 5,500
English
No. of Question
Digitalizing 7,400
Voice Lec-ture
5,200
Lecture of Concept
Video Clip 1,200
Science
No. of Question
Digitalizing 6,300
Voice Lec-ture
5,900
Lecture of Concept
Video Clip 596
SocialStudy
No. of Question
Digitalizing 4,700
Voice Lec-ture
4,200
Lecture of Concept
Video Clip 524
R&D Capability
19
Technology & Solution
Analysis & Design Technology
• Curriculum Design • Evaluation & Level Structure Design• Analysis of requirement for marketing • Analysis of technical environment• Arrangement of System Design• Learning Module Design • Learning Management System• Learning Contents Management System• Digital contents Production & Design• Digital Rights Management Solution
Other 5 solutions more
Operating & Support Technology
• Real-time remote control • P2P remote file transfer
Establishment & Production Technology
• Mass Storage DB Control• Video clip Streaming Control• DB dispersion & tuning solution• Educational DB Structure establishment• Learning Game Development (Single & Multi)• Module of Learning Recording establishment • Module of Input for problem & answer• Learning Animation production • Smart Phone App. Development• Optimization of web-service Solution• Smart Board establishment system• Voice Lecture contents production• Automatic control upload of Contents solution
Other 10 solutions more
R&D Capability
20
In-house R&D Organization
Tech Support Team
Integrated R&D HQ
Contents Biz. Team
Content De-velopment
Team
Digital Content
Team
Educational Technology
Development Team
Development Planning
Team
Total 291 Employees
Digital Contents Team
R&D DivisionBook Development
DivisionInnovative
Product Center
Math Biz. Plan-ning Team
Math Biz. Support Team
Contents Development
Team
Series BooksTeam
Trend BooksTeam
Digital Development & Planning Division
R&D Capability
21
A to Z R&D Capability
• One-stop R&D strategy
Team building
Experts in each area compose the cross functional team
Education experts
Business experts(Marketer)
Technicians(Programmer, Designer)
Service planner(Modeler)
Digital contents de-velopers
• A to Z development processEnvi-ron-ment anal-ysis
Fram-ing
the
modelInfra con-
struc-tion
Ser-vice
launchingSer-
vice test
Ser-vice & con-tent de-vel-op-
ment
Global Smart Learning Education Proposal
Global Smart Learning Education Proposal
23
Solution
Smart Learning Education
Think U
Learning CenterAfter School Ser-
viceContents & Solu-
tion Provider
Global Smart Education Proposal
Differentiated Point
24
Learning CenterThink U
Strength
Concept
• Home Tutoring Business
• Personalized check
• Personal level question
• Self - motivation
• Interactive
• Leap to the new online learning concept
• Institute Business
• Learning motivation
• 1:1 learning coaching • Fun
• Leap to the new learning space concept
• Institute Business
• Providing digitalized education contents
• LMS system
• Leap to the new school learning space concept
After School Service
Business
Model
Short-term
• Unique concept of learning pro-gram in the world
• Higher publicity, popularity, partici-pation, motivation induced
• Highly respected among students
Global Smart Education Proposal
Expectation Effect
WJTB is your Great Partner
25
Think ULearningCenter
AfterSchool
ContentsProvider
SolutionProvider
Long-term
• Becomes one of world’s best global smart learning program
• Becomes one of the world’s best global education company
WOONGJIN THINKBIG
Feedback from,
• 해외사업팀 멘토 , 팀장님 , 부서 직원• 웅진씽크빅 외부인• 센터장 출신인 차장님• 경영기획실 본부장님• 대표님이 수락하신 중동 소개 자료
50
THANK YOU