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OURGOALATPEPSICO

Our mission is to be the world's premier consumer products companyfocused on convenient foods and beverages. We seek to produce financialrewards to investors as we provide opportunities for growth and enrichmentto our employees, our business partners and the communities in which weoperate. And in everything we do, we strive for honesty, fairness andintegrity.

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PepsiCo was founded in 1965 through the merger of Pepsi-Cola

and Frito-Lay. Tropicana was acquired and PepsiCo merged with the Quaker OatsCompany, including Gatorade .

Pepsi-Cola began selling its products internationally in 1934 with its operations inCanada. Operations grew rapidly in the 1950s.

Key international markets include Argentina, Brazil, China, India, Mexico, Philippines,Saudi Arabia, Spain, Thailand and the United Kingdom. PepsiCo BeveragesInternational, also produces, sells and distributes Gatorade sports drinks as well asTropicana and other juices internationally.

In the 1970s and '80s PepsiCo bought restaurant chains such as Pizza Hut, Taco Bell,and Kentucky Fried Chicken which was later changed to KFC, but in 1997 it spun off itsrestaurant business into a separate company, Tricon Global Restaurants.

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Indra Krishnamurthy Nooyi, who was ranked No. 11 in

Fortune's list of the most powerful women in business,

joined the company in 1994 and was named CEO in2001. She was born in India and has done her education

in India .

She has been the chief executive of PepsiCo since

2006. During her time, healthier snacks have been

marketed and the company is striving for a net-zero

impact on the environment.This focus on healthier foodsand lifestyles is part of Nooyi's "Performance With

Purpose" philosophy.

http://en.wikipedia.org/wiki/Indra_Nooyihttp://en.wikipedia.org/wiki/Indra_Nooyi

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HOWITALLGOTSTARTED

Began in the summer of 1898

New Bern, North Carolina

Pharmacist Caleb Bradham created the beverage

Pepsi-Cola.

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PEPSI-COBRANDS

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Frito-Lay merged with Pepsi-Cola in 1965.Frito-Lay brands

account for 59% of the U.S. snack chip industry.

The Frito Lay delivers a wide variety of fun and environmentallyfriendly foods in around 160 countries and territories.

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PepsiCo acquired Tropicana in 1998. Today the Tropicana

brand is available in 63 countries. Tropicanas pure andfresh fruit juice in easy to handle packages has attractedthe consumers.

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PepsiCo merged with The Quaker Oats Company in 2001.Quaker's power-packed line of popular brands expands companies

portfolio with a wide range of healthy food choices.

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Gatorade sports drinks was acquired by the Quaker OatsCompany in 1983 and became a part of PepsiCo with themerger in 2001. Gatorade is the first isotonic sports drink.

Created in 1965 by researchers at the University of Florida forthe school's football team, "The Gators," Gatorade is now theworld's leading sport's drink.

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OTHERBRANDS.

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MAJORCOMPETITORSCoca-Cola

Dr. Pepper/ Snapple

Kraft

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BENEFITSATPEPSICO

Offers total rewards Pay

Heath care

Wellness programs

Retirement plans And work/life benefits

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RESEARCH& DEVELOPMENT

Constantly innovating

new products/ideas

Global Beverages Group

and Global Snacks Group

Main goal is focusing on

development

Plan to collaborate with

Global Nutrition

Improvement in existing

products

Modernization of

production process

Development of

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SWOT ANALYSIS.

This SWOT analysis also shows PepsiCo's internal strengths such as their experienced

management team, a competitive product line, a global marketing realm, and the continuous

efforts by their research and development to research trends in the industry and to be creative

in exploiting those trends.

A few weaknesses lie in the fact that the company is so large and could possibly lose focus orhave internal conflict problems.

Some possible opportunitiesnoted in the SWOT analysis are the growing markets for

specialized ethnic foods and healthier food products. Another opportunity is that the income of

consumers is high enabling them to be less price sensitive, and convenience is becoming

evermore important not only to the United States but to many countries around the world.

A few of the threatsPepsiCo must stay aware of are the ease of reliability of its product line,

the almost pure competition in pricing for its products, and the quickness of technological

advances causing existing products to be no longer the most advanced.

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FINANCE.

PepsiCo shares are traded principally on the New York Stock Exchange in the United

States.

The company is also listed on the Amsterdam, Chicago, Swiss and Tokyo stock exchanges.

PepsiCo has consistently paid cash dividends since the corporation was founded.

There are more than 53 million shareholders of Pepsico company.

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MARKETING

In 1975, Pepsi introduced the Pepsi Challenge marketing campaign where PepsiCo set up ablind tasting between Pepsi-Cola and rival Coca-Cola. During these blind taste tests themajority of participants picked Pepsi as the better tasting of the two soft drinks. PepsiCotook great advantage of the campaign with television commercials reporting the results tothe public.

In 1976 Pepsi, RKO Bottlers in Toledo, Ohio hired the first female Pepsi salesperson,Denise Muck, to coincide with the United States bicentennial celebration.

In 1996, PepsiCo launched the highly successful Pepsi Stuff marketing strategy. By 2002,the strategy was cited by Promo Magazine as one of 16 "Ageless Wonders" that "helpedredefine promotion marketing."

In 2007, PepsiCo redesigned their cans for the fourteenth time, and for the first time,included more than thirty different backgrounds on each can, introducing a new backgroundevery three weeks. One of their background designs includes a string of repetitive numbers73774. This is a numerical expression from a telephone keypad of the word "Pepsi."

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In late 2008, Pepsi overhauled their entire brand, simultaneously introducing a new logo and aminimalist label design. The redesign was comparable to Coca-Cola's earlier simplification of theircan and bottle designs. Also in 4th quarter of 2008 Pepsi teamed up with Google to produce thefirst daily entertainment show on YouTube, Pop tub. This daily show deals with pop culture, internetviral videos, and celebrity gossip. Pop tub is updated daily from Pepsi.

Since 2007, Pepsi, Lay's and Gatorade have had a "Bring Home the Cup," contest for Canada'sbiggest hockey fans. Hockey fans were asked to submit content (videos, pictures or essays) for achance at winning a party in their hometown with the Stanley Cup and Mark Messier.

In 2009, "Bring Home the Cup," changed to "Team Up and Bring Home the Cup." The newinstallment of the campaign asks for team involvement and an advocate to submit content onbehalf of their team for the chance to have the Stanley Cup delivered to the team's home town byMark Messier.

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Pepsi has official sponsorship deals with three of the four major North Americanprofessional sports leagues: the National Football League, National Hockey League andMajor League Baseball. Pepsi also sponsors Major League Soccer.

Pepsi also has sponsorship deals in international cricket teams. The Pakistan cricket

team is just one of the teams that the brand sponsors. The team wears the Pepsi logo onthe front of their test and ODI test match clothing.

On July 6, 2009, Pepsi announced it would make a $1 billion investment in Russia overthree years, bringing the total Pepsi investment in the country to $4 billion.

In July 2009, Pepsi started marketing itself as Pecs in Argentina in response to its namebeing mispronounced by 25% of the population and as a way to connect more with all ofthe population.

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In October 2008, Pepsi announced that it would be redesigning its logo and re-brandingmany of its products by early 2009. In 2009, Pepsi, Diet Pepsi and Pepsi Max beganusing all lower-case fonts for name brands, and Diet Pepsi Max was re-branded as PepsiMax.

The brand's blue and red globe trademark became a series of "smiles," with the centralwhite band arcing at different angles depending on the product. Pepsi released this logoin U.S. in late 2008, and later it was released in 2009 in Canada (the first country outsideof the United States for Pepsi's new logo), Brazil, Bolivia, Guatemala, Nicaragua,Honduras, El Salvador, Colombia, Argentina, Puerto Rico, Costa Rica, Panama, Chile,Dominican Republic, the Philippines and Australia; in the rest of the world the new logowill be released in 2010, meaning the old logo has been phased out entirely (most

recently, France and Mexico switched to Pepsi's current logo). As of Present, The UKhas started to use the new Pepsi logo on cans in an order different from the US can.

Pepsi and Pepsi Max cans and bottles in Australia now carry the localized version of thenew Pepsi Logo. The word Pepsi and the logo are in the new style, while the word "Max"is still in the previous style. Pepsi Wild Cherry has finally received the 2008 Pepsi designin March 2010

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LEADERSHIPOFPEPSICO

Indra N. NooyiChairman/Chief Exc. Officer,

PepsiCo

Albert P. CareyChief Exc. Officer,

PepsiCo Am. Beverages

Zein AbdallaChief Exc. Officer, PepsiCo Europe

Sadd Abdul-LatifChief Exc. Officer, PepsiCo Asia,

Middle East, Africa

John ComptonPresident, PepsiCo

Brian CornellChief Exc. Officer PepsiCo Am. Foods

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PepsiCo Improving our Environment

Minimizing Waste: 84.6% of the waste went towards recycling

Waste to Wealth

Climate Change:

Renewable fuel sources in India

Solar Solutions

Energy reductions

Water:

Conserves nearly 13.8 billion liters compared to 2006.

Technological improvements to save water

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HUMANRESOURCEPOLICIES.

PepsiCo always strive to:

Care for customers, consumers and the world we live in. They are driven by an intense,competitive spirit in the marketplace, but they direct this spirit towards solutions thatachieve a win for each of there constituents as well as a win for the corporation.

Sell only products company can be proud of. This principle extends to every part of the

business, from the purchasing of ingredients to the point where the products reach theconsumers hands.

Speak with truth and candor. They speak up, telling the whole picture, not just what isconvenient to achieving individual goals. In addition to being clear, honest and accurate,they take responsibility to ensure that communications are understood.

Balance short term and long term. The company make decisions that hold both short-term and long-term risks and benefits in balance over time. Without this balance, theycannot achieve the goal of sustainable growth.

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Win with diversity and inclusion. PepsiCo leverage a work environment that embracespeople with diverse backgrounds, traits and different ways of thinking. This leads toinnovation, the ability to identify new market opportunities, all of which helps develop newproducts and drives the companies ability to sustain there commitments to growththrough empowered people.

Respect others and succeed together. The company is built on individual excellence andpersonal accountability, but no one can achieve our goals by acting alone. They giveimportance to people who have the capability of working together in structured teams orinformal collaboration. A spirit of fun, the value they put on teamwork has made thecompany which people enjoy being part of, and this enables them to deliver world-classperformance.

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JOBOPPORTUNITIES

Financial Analyst/Financial Reporting Job

Requirements:

Bachelors degree Strong organizational skills

Strong communication skills

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LOCATIONSAROUNDTHEWORLD

PepsiCo Americas FoodsWestchester, NY

PepsiCo AmericasBeverages-Westchester, NY

PepsiCo Europe-Geneva,Switzerland

PepsiCo-Asia, Middle East,and Africa

Headquarters:Westchester, NY

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PepsiCo is organized in three business units, as follows:

PepsiCo Americas Foods (PAF), which includes Frito-Lay North America,Quaker Foods North America and all of our Latin American food and snackbusinesses (LAF).

PepsiCo Americas Beverages (PAB), which includes PepsiCo BeveragesNorth America and all of our Latin America beverage businesses.

PepsiCo International (PI), which includes all PepsiCo businesses in theUnited Kingdom, Europe, Asia, the Middle East and Africa.

PepsiCo's three business units were comprised of six reportable segments,as follows:

Working Methodology

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Fri to-Lay North Am erica (FLNA)

FLNA's most significant properties include its headquarters building and aresearch facility in Plano, Tex., both of which are owned.

FLNA also owns or leases approximately 40 food manufacturing andprocessing plants and approximately 1,750 warehouses, distribution centersand offices.

FLNA also utilizes approximately 55 plants and production processing facilitiesthat are owned or leased by contract manufacturers or co-packers.

Quaker Foods No rth America (QFNA)

QFNA owns a plant in Cedar Rapids, Iowa, which is its most significant property.

QFNA also owns or leases five plants and production processing facilities inNorth America.

QFNA utilizes approximately 25 manufacturing plants, production processingfacilities and distribution centers that are owned or leased by our contractmanufacturers or co-packers

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Latin America Food s (LAF)

LAF's most significant properties include a food plant in Celaya, Mexico, and threesnacks plants in the Mexican cities which are owned.

LAF also owns or leases approximately 50 food manufacturing and processingplants and approximately 660 warehouses, distribution centers and offices.

LAF also utilizes one plant facilitythat is owned by a contract manufacturer.

PepsiCo Americas Beverages (PAB )

PAB also owns or leases approximately 40 plants and production processing

facilities and approximately 50 warehouses, distribution centers, and offices. In addition, authorized bottlers in which they have an ownership interest own or

lease approximately 65 bottling plants.

PAB also utilizes approximately 70 plants and production processing facilities andapproximately 60 warehouses and distribution centers that are owned or leased bycontract manufacturers or co-packers.

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United king dom and Europe

Europe's most significant properties are its snack manufacturing and processingplants located in U.K., each of which are owned.

Europe also owns or leases approximately 35 plants and approximately 320warehouses, distribution centers and offices.

In addition, authorized bottlers in which they have an ownership interest own orlease seven plants and approximately 30 distribution centers.

Europe also utilizes approximately one plant and production processing facilityand approximately two distribution centers that are owned or leased by contractmanufacturers.

As ia, Midd le East & A fr ica (AMEA )AMEA's most significant properties are its beverage plant located in Shenzhen,China, and its snack manufacturing and processing plant located in Tingalpa,Australia, each of which are owned.

AMEA also owns or leases approximately 100 plants and approximately 1,100warehouses, distribution centers and offices. In addition, authorized bottlers inwhich they have an ownership interest own or lease approximately 25 plantsand 120 distribution centers.

AMEA also utilizes two plants and production processing facilities that areowned or leased by contract manufacturers.

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o PepsiCo and its partners have invested more than US$ 700 million inIndia - building businesses, which today provide direct or indirectemployment to more than 150,000 people

o PepsiCo entered Indias hot beverages category in2003 through a tie-up with Hindustan Lever Ltd.,a leader in hot beverages and owner ofthe Lipton brand. To produce its beverages, PepsiCo has 37 bottling

plants in India, including 17 company-owned plants and 20 owned byfranchisee partners.

o FritoLay India is one of the market leaders in the Indian snack foods segment

and has other brands like Cheetos (potato wafers), Qauker Oats and Aliva low

fat baked biscuits. The Lays potato chips, however, dominates the other brands.

PepsiCo in India

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o Frito-Lay, the snack food division of PepsiCo India, is contemplating export of

indigenously-developed products Kurkure and Aliva to markets such as theUS and UK. Kurkure, a cheeto-like snack is already exported to Pakistan.

Aliva, a cracker launched last year, is yet to be exported

o The flavor concentrates used to make soft drinks are produced at a separatestate-of-the-art plant at Channo in the Sangrur district of Punjab and suppliedall across South Asia.

o PepsiCo has invested heavily in building local production facilities andtransferring agro technology to the country. The company also undertakescontract farming across the country to source raw materials for its products.

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PEPSITHROUGHTHEYEARS

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