GIAO TRINH

SO GIAO DUC VA DAO TAO HA NOI

NGUYENDC LIEU

NHA XUAT BAN HA NOI

so g i A o d u c v A d A o t a o h A N O I

NGUYEN BICH NGOC - DAO THI HUONG

G lA O T R tN HTIENG ANH THIT TIN

THITONG MAIENGLISH FOR COMMERCIAL CORRESPONDENCES

(Dung trong cac tritdng THCN)

DA! tfOC THAI NGUYEN TRUNG TAM HOC LIEU

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NHA XUAT BAN h A NOI - 2006

n h A x u a t b a n h A n 0 i4 - TONG DUY TAN, QUAN HOAn Klfi'M, h A NOI

DT: (04) 8252916, 8257063 - FAX: (04) 8257063

GlAO TRiNH

TIENG ANH THlfUN THUtfNG MAI

ENGLISH FOR COMMERCIAL CORRESPONDENCES

NHA XUAT BAN HA NOl - 2006

Chiu trach nhiem xuS't ban NGUYEN KHAC OANH

Bien tap PHAM QUOC TUAN

BiaTRAN QUANG Ky thuat vi ti'nh

HAI YEN Sira ban in

PHAM QUOC TUAN

In 570cuoVl, kho 17x24 cm. Tai Cd sd 2 - Cong ty Co phan inl5. GPXB so: 154 - 2006/ CXB/ 649 GT-15/ HN cap ngay 28/2/2006. In xong va nop lufu chieu quy IV nam 2006.

Ldi gio'i thieu

A T udc ta dang budc vao thdi ky cong nghiep hoa, hien1 V dai hoa nham di/a Viet Nam trd thanh nude cong

nghiep van minh, hien clai.Trong si/ nghiep cach mqng to lan do, cong tdc ddo tqo

nhdn life luon gii? vai trd quan trong. Bdo cdo Chinh tri cua Ban Chap hanh Trung Kang Dang Cong sdn Viet Nam tai D ai hoi Dang toan quoc Ian this IX dd ch i rd: Phat trien giao due va dao tao la mot trong nhung dong lire quan trong thuc day sir nghiep cong nghiep hoa, hien dqi hoa , la dieu kien de phat trien nguon lire con ngudi - yeu to co ban de phat trien xa hoi, tang trudng kinh te nhanh va ben vung .

Quan triet chit trKOng, Nghi quyet cua Dang va Nha mfdc vd nhdn thuc dung dan ve tdm quan trong cua chuang trinh, gido trinh doi vai viec nang cao chat luang ddo tqo, theo de nghi cua So Gido due vd Ddo tqo Ha Noi, ngay 23/9/2003, Uy ban nhdn dan thanh pho Ha Noi dd ra Quyet dinh so 5620/Q D -U B cho phep So Gido due vd D do tqo tlu/c hien de an hien soqn chuang trinh, gido trinh trong cdc trudng Trung hoc chuyen nghiep (TH CN) Hd Noi. Q uyet dinh nay the hien su" quan tdm sail sac cua Thanh uy, UBND thanh pho trong viec nang cao chat luang ddo tqo vd pha t trien nguon nhdn life Thu do.

Tren ca sd chuang trinh killing cua Bo Gido due vd Ddo tqo ban lianli vd nhung kinh nghiem rut ra tif thuc te ddo tqo, So Gido due vd Ddo tqo dd chi dao cdc trudng T H C N to chuc bien soqn chuong trinh, gido trinh mot cach khoa hoc, lie

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thong vd cap nhat nhung kien thuc thuc tien phi) hap vai doi titang hoc sinh TH C N Ha Noi.

Bo gido trinh nay la tdi lieu gidng day vd hoc tap trong cdc trudng TH C N a Ha Noi, dong thdi la tdi lieu tham khdo hitu ich cho cdc trudng co ddo tqo cdc ngdnh ky thuat - nghiep vu vd dong ddo ban doc quan tdm den van de hudng nghiep, day nghe.

Viec to chi'tc bien soqn bo chuang trinh, gido trinh nay la m ot trong nhieu hoqt dong thiet thuc ciia ngdnh gido due vd ddo tqo Thu do de ky niem 50 ndm gidi p lw ng Thu dd , "50 ndm thanh lap ngdnh vd hudng tdi ky niem 1000 ndm Thdng Long - Ha Noi

So Gido due vd Dao tqo Ha N oi chan thanh cam an Thanh uy, UBND, cdc sd, ban, ngdnh cua Thanh pho, \ u Gido due chuyen nghiep Bo Gido due vd Ddo tqo, cdc nha khoa hoc, cdc chuyen gia dan ngdnh, cdc gidng vien, cdc nha quan ly, cdc nha doqnh nghiep dd tqo dieu kien giiip dd, ddng gop y kien, tham gia Hoi ddng phdn bien, Hoi dong tham dinh vd Hoi ddng nghiem thu cdc chifong trinh, gido trinh.

D ay la Ian ddu tien Sd Gido due vd D do tqo Hd N oi to chi'tc bien soqn chuong trinh, gido trinh. Du d d het sue co gang nhung chdc chan khong trdnh khoi thieu sot, bat cap. Cluing tdi mong nhdn duqc nhung y kien ddng gop cua ban doc de tifng budc hoan thien bo gido trinh trong cdc Idn tdi ban sail.

GIAm DOC SCS GlAo DUG vA d Ao TAO

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INTRODUCTION

"English fo r com m ercial correspondences' is an important material for business persons. The success of any modem business to a large extent, depends on the proper use of business letters. Someone has rightly said: A letter in business is what medicine is to a patient". Good letters are little ambassadors that traverse every nook and comer of the present-day commercial world. They constitute the biggest source of active liaison that is necessary for procuring business.

A good command of written commercial English is one of the most important qualifications of a business person, because a good business letter can:

- sell goods

- create new customers- give an incentive io the dealers- bring back confidence among the buyers- bring more finance / profits- open new markets

This book aims at meeting the needs of all students in commercial English department at the Ha Noi Commercial and Tourism College, and at the same time, it can serve as a hand book for those who are engaged in foreign trade transactions in Vietnam.

The book is divided into 7 units containing:

- Letter fo rm , letter parts- D ifferent kinds o f business letters: Goodwill, Inquiries , Quotations,

Complaints...- What is to be written in business letters

- How business letters are to be written

- Specimen letters

- Useful phrases in business letters

- Exercises fo r practice

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It is desired that further research is necessary to find out specific problems of commercial students in writing commercial letters in English so as to help them to write efficiently and accurately at the discourse level.

Please let us know how you enjoy this book f

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U n it 1

THE BUSINESS LETTER FORM

Objectives

Mastering:

The letter layout, address on envelopes

Writing letterheads, senders address, dates, inside address,

salutation, complimentary closes, signatures

Developing appropriate manner

Contents- The structure of a business letter

-Letter parts

- Letter layout

- Planning the letter

- How to address envelopes

- Useful phrases and specimen letters

- Exercises

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I - THE STRUCTURE OF A BUSINESS LETTER

The business letter is the principle means used by a business Firm to keep in touch with customers, very often it is the only one and customers form their impression of the letters it sends out.

Business letters require the writer to express himself accurately in plain language that is clear courteous and readily understood. The whole secret of good business letter writing is to write simply in an easy and natural way.

F. Lynch Co. Ltd(1) 15. Newell Str. Birmingham B3 3EL-UK

Phone: 848454755 . Fax: 848255917.

(2) 24,Sep., 2004

(3) Our ref:

Your ref:(4) Tocontap.

36-Ba Trieu Str.

Hanoi - Vietnam

(5) Attn: Mr. Ha Linh

(6) Dear Sir,

(7) Re: Order No. TD 5644

(8) Please find enclosed our order No. TD5644 for m ens and boy's sweaters in different sizes, colors and designs.

We have decided to accept the 15% trade discount you offered and terms of payment viz D/P, but would like these terms revised in the near future.

Would you please send the shipping document and your sight draft to North-Minster Bank, deal Street, Birmingham B3 ISQ.

If you do not have the listed articles in stock, please do not send substitutes in their place.

We would appreciate delivery within the next six weeks, and look forward to your confirmation

(9) Yours faithfully,

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