Slide 1 Global Changes Affecting Your Future An emotional intelligence approach to Your Future with OAC/GE Are you doing enough to capitalise on the future?

Slide 2 We live in a very different world today Most pervasive driver of change = ICT. Once you have seen changes, you can’t “unsee” it. The future is about emotional intelligence – Why? Differences between products and services are getting narrower So what will be your competitive edge in what you do? Yours is a people industry What to people want and need when doing business

o Want to fee respected and important!

Slide 3 The future and change is inevitable The paradox of change = Inconsistencies that change bring is now constant. The only uncertain thing is timing! (difficult to predict)

o WTC – 911 o SARs, Avian Bird Fluo Dec 26 South Asian Tsunamio etc.

Slide 4: More Unavoidable changes:

o Fuel-cell cars: Toyota Prius launched in US 2004.o First human clone by: 20xx?o Transmission of Human thought via wireless technology by: 20xx?o 50% of goods soled online by: 20xx?o Manufacturing jobs less than 10% of all jobs by: 20xx?o Humans living past 100 by: 20xx?o Malaysia – smartcard embedded under your skin by: 20xx?

70% of insurance policies sold online by: 20xx?

Take hold of your future:

Slide 5: Can the future be predicted then? Difficult if you use statistical and actuarial historical data Why? – discontinuities in qualitative and empirical data.

o Eg: KLSE suddenly lost RM500 billion in a few weeks, (1997/98 crisis) So how to get rich doing what you do (getting tougher each day, isn’t it)

Slide 6: Human Behaviour is still largely predictable Simple rule of thumb for business

1. Sell something unique that people NEED NOT WANT2. Target the largest paying market segment

How to answer point 2 above? (look at history)

Slide 7: Demographic Trend Who is the largest paying market segment? Answer: The 40-somethings (peak of careers, highest purchasing power and highest

disposable income What will they need in the next 5 to 10 years? Answer: look at history

Slide 8: When 40-somethings were born – what did they need? (diapers, toys, clothes)

Age Segment What they needed? Who Got Wealthy?Babies Diapers, clothes, medicine, toys Pampers, OBGYNs, Fischer-Price

Children

Slide 9: So many disturbing changes – how to cope? Some things always stay the same –we are human Deep Human Needs

Family Relationship Commitment Stability Being loved Being respected and appreciated Having a sense of mission / purpose

Slide 10: Conflicts between Companies & Individuals

Companies talk about (hard elements) Individuals talk about (soft elements)

Growth Customers Profits Shareholder value

Their own personal needs Their family and friends Their community The world they live in

How to resolve? What is common between the hard & soft elements? Answer = CUSTOMERS (humans)

Slide 11:

The 1997 East Asian Financial Crisis One political crisis after another The dot.com bust. The Y2K Bug 911 tragedy Global war on terror Mega financial and accounting scandals Succession of natural disasters Population explosion & ageing society

The most pervasive of change is technology